64-65-67 LSB 2022 SOTN BRANDS..qxp_NEW LSB 2008 GRID 11/01/2022 10:07 Page 64
STATE OF THE NATION: BRANDS
Brands of gold
Inset: Rocket will look to grow the ESA CP programme across a range of categories. Below: Camilla has launched a limited edition V&A capsule collection.
V&A’s strong start to 2022 The V&A has begun the New Year with a number of new deals. First up, Australian-based boutique fashion brand, Camilla – which creates high-end ready to wear clothing and accessories – has launched a limited edition capsule collection. The exclusive capsule collection is made up of over 40 styles across three unique prints – Brick Lane Beauty, From The Archives and London Looms. Meanwhile, Sofas & Stuff’s love of fine art, textiles and interiors has led to the creation of an exclusive new collection of fabrics and furniture. The inspiration for the V&A Brompton Collection imagery came from a wealth of textile patterns and botanical illustrations from the 16th to the 19th centuries. Finally, Richard Brendon has created a range of bone china, shining a light on the golden era of Georgian ceramics.
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LICENSING SOURCE BOOK EUROPE 2022
As 2022 begins, the brand, lifestyle and heritage licensing sector will be looking for another bumper year of activity, continuing the positive momentum from a successful past 12 months. LSB takes a look at some of the latest activity.
Rocket takes off with ESA
Rocket Licensing is ready to launch a consumer products programme for the European Space Agency worldwide. Established in 1975, ESA is the only organisation in the world which deals with every aspect of space activity. Over the next few years, ESA will search for signs of life on Mars, explore oceans on Jupiter’s moons, orbit Mercury and search for Earth-like planets around other stars. It will also welcome a new generation of astronauts and start the parastronaut project to help make space more accessible. Rocket Licensing will be talking to potential licensees across a range of categories about the brand including apparel, toys and games, homewares, gifting and publishing, among others.
LMI on track
After a successful BLE, LMI ended 2021 with the news from BSA Company that the iconic British motorcycle brand has launched an all-new 650cc modern classic petrol engine motorcycle. The launch at Above: LMI is expecting Motorcycle Live proved a success the BSA CP programme and LMI is poised for the licensing to grow following the launch of the new programme to grow exponentially. motorcycle last year. The agency will also be focusing on the growing NFT world this year, while also continuing to build the programmes for other brands in its portfolio such as International Space Archives, Highclere Castle, Schönbrunn Palace and Shakespeare’s Birthplace Trust.
