70-71 LSB 2022 Blank copy 2_muk.qxp_NEW LSB 2008 GRID 15/01/2022 16:00 Page 70
STATE OF THE NATION: SUPPLIERS & SERVICES
Service charged LSB rounds up some of the latest news from the vital services sector as well as some corporate developments in the licensor arena.
Further growth for The Insights Family Above: Fabacus will integrate licensed product into the Assassin’s Creed Valhalla brand universe.
Ubisoft joins with Fabacus Ubisoft, Venum and Fabacus are launching an activation using physical licensed products to unlock digital rewards and experiences for consumers, in a deal brokered by IMG. For the first time, Fabacus – the company behind proprietary technology platform, Xelacore – has partnered with Ubisoft to integrate its licensed product into the Assassin’s Creed Valhalla brand universe, with a dedicated capsule collection with the brand Venum. Fabacus is levelling up the possibilities of its technology to now cross formats and consumer ‘worlds’ with codes on physical Ubisoft x Venum products to unlock in-game rewards for players and their digital avatars. Venum and Fabacus have previously partnered on a UFC x Venum collaboration to unlock exclusive products and UFC prizes.
Trevco acquires POD manufacturer
The Insights Family has launched its service into four new international markets. As of 1 January 2022, the company started interviewing kids (3-18s) and parents in Saudi Arabia, Turkey, Argentina and South Africa. This will see the business expand its operations to provide its clients with real-time data from 22 territories across six continents. The new markets will follow the same methodology as the existing markets and will see the business survey 400 different children and 200 different parents every week (21,000 and 10,500 respectively a year). With the addition of four new territories, The Insights Family will now interview a new family member somewhere in the world every 55 seconds. The launches of the new markets mean that the company now covers all the countries in the G20, providing brands and companies with access to ethical real-time data. “2021 was a transformational year for the business, with us enjoying significant growth and development across the business,” commented Nick Richardson, ceo and founder of The Insights Family. “The expansion into these markets, based on client demand demonstrate our position as the global leader in kids, parents and family market intelligence.”
Trevco is expanding further into the UK with its acquisition of print on demand manufacturer, Mandarin International Brands. The acquisition means that MIB’s 130-strong team will replicate Trevco’s US ecommerce model in the UK and Europe. MIB is a key player in offering ecommerce solutions to licensed IP including turn-key fully integrated product design, photography, marketing, sourcing, manufacturing, decorating, warehousing and fulfillment. Trevco will now leverage its proprietary ‘T-Commerce’ technology and digital advertising technologies to scale Mandarin’s UK and European footprint across DTC and wholesale ecommerce channels. The acquisition will also enable Trevco’s ecommerce direct to consumer brand webstore offering to span globally. Trevco will further invest $10m into the UK and Central Europe over the next 24 months, expanding its apparel and non-apparel print on demand capabilities.
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LICENSING SOURCE BOOK EUROPE 2022
