010-011_Vegas LSB_Summer 2022.qxp_NEW LSB 2008 GRID 05/05/2022 16:46 Page 10
STATE OF THE NATION: CORPORATE
Inset: Little Road Co has launched a new apparel and accessories range.
Head for business From range extensions and acquisitions, through to growth overseas and generous charity donations, LSB rounds up some of the latest news from the licensing industry.
Peter Rabbit hops into new US retail destinations In celebration of Peter Rabbit’s 120th birthday year, Penguin Ventures has partnered both with new licensees as well as expanded ranges with current partners in the US, and key global markets. New partners to the Classic Peter Rabbit programme in the US include Little Road Co which recently launched an apparel and accessories range, as well as Dreamland Baby which will launch weighted sleep suits, pyjamas, bedding and toddler blankets in August. In the play and learning space, Phidal has a range of Classic Peter Rabbit titles and will be launching four books later this year. The new licensee portfolio is rounded out with the addition of Craft Buddy, which has a diamond art painting range in the UK and will continue to expand in key global markets including the US. Aspinline also has a range of Peter Rabbit fabric badges and pin badges. In addition, new and expanded ranges with current partners includes Kids Preferred, Pottery Barn, Williams Sonoma and Zrike on homewares.
Creative Artists Agency acquires CAA-GBG Entertainment and sports agency Creative Artists Agency has acquired full ownership of the business of CAA-GBG Global Brand Management Group. Prior to the transaction, the brand management agency was operated through a joint venture formed in 2016 between CAA and Global Brands Group (GBG). CAA’s newly named CAA Brand Management division has immediately been integrated into the day-to-day operations of the agency. The division – which is currently handling brands including Budweiser, Coca-Cola, The Cheesecake Factory, Formula One, Jaguar Land Rover, the Bob Marley Estate, Minecraft, Netflix, Playboy, Red Bull Racing, Riot Games and Skechers among others – will be co-led by Perry Wolfman and Noah Gelbart, with some 160 employees across its network of offices.
Formula E brings licensing in-house Formula E - the world’s only electric single-seater race - has been busy strengthening its in-house licensing team, as it looks to speed ahead with its licensing plans. All of the in-house team have extensive experience within the sports category and are focused on building on what the licensing campaign has already achieved. Simon Lilley, retail and licensing director, brings experience from Arsenal, London 2012 and UEFA; Charlotte Hughes, senior licensing manager, has previously worked at The FA, Arsenal and Chelsea; while retail and licensing manager, Constance-Rose Manson is formerly of IMG. "With licensing back in-house and investment into a licensing team, we will be focused on developing a premium and innovative licensing programme in line with Formula E brand values, while also building stronger direct relationships with our licensees,” explained Charlotte. With 40+ broadcast partners and 150+ broadcast territories, there is a huge audience for the team to reach with its CP. It has recently signed Stichd, part of the PUMA Group, as its new retail partner, which will produce a core apparel line to Formula E’s sustainability standards and deliver its global ecommerce and at track retail channels. Left and above left: Charlotte Hughes and Simon Lilley have big plans for Formula E.
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LICENSING SOURCE BOOK EUROPE 2022
