18-19 LSB 2022 Retail Round Up_muk.qxp_NEW LSB 2008 GRID 27/04/2022 09:18 Page 18
RETAIL ROUND-UP
In-store stars From licensees launching concept stores and successful collaborations being expanded, through to George @ Asda making a major statement with Netflix, innovation at retail continues to prosper, as LSB discovers.
Fabric Flavours opens London concept store Baby and kids brand, Fabric Flavours has opened a two-storey concept store in Hampstead, North West London. The store stocks the full Fabric Flavours collection including signature licensed tees, hoodies, joggers, swimwear and jackets, as well as bags, caps and beanies. In addition, there is also a comprehensive range of Micro scooters and Frog bikes, as well as custombuilt velorooms where children can try them out, which were built in collaboration with Four One Four Skate Parks. The concept store – which is located in Cricklewood Lane, NW2 and is by appointment only – was previously a DIY and paint shop which was built circa 1920 and underwent extensive refurbishment by Fabric Flavours. The original staircases were removed and replaced by reinforced walk-on glass to provide a glimpse into the Velorooms below, while the original concrete floor was polished and restored to its former glory.
Above: The concept store was previously a DIY and paint shop.
George @ Asda teams with Netflix George at Asda has launched a major new collaboration with streaming platform, Netflix. The partnership currently includes Squid Game, Stranger Things, The Above: The collaboration marks a first for Asda and George in how it has presented Witcher, Money Heist, Sex Education, Emily in product in-store to customers. Paris and Cobra Kai among others. George will also be adding more titles in future product drops and refreshes. Product available includes clothing, footwear, accessories, stationery, mugs, board games and collectables, marking a first for Asda and George in how it has presented product in-store to the customer. The concept store in Milton Keynes is offering a front of store experience, changing rooms and product areas which include the full breadth of product available. There will be 12 stores which will also offer a multiproduct format, plus a further 38 stores stocking clothing and accessories. George is supporting the partnership through various marketing channels including working alongside influencers and promoting the collaboration on its social media channels. It also had a home page banner on George.com to take over the website to support the launch. Further activity around the Netflix partnership is also currently being planned.
Little Home at John Lewis adds Harlequin brand A range of bedroom textiles and accessories for children has been launched in a new creative collaboration between Little Home at John Lewis and the Harlequin brand. New for SS22, the retailer has added to its existing collection with the brand’s Just Keep Trucking design. Children can join the ride over mounds, under bridges and across roads, with primary coloured diggers and sports cars and everything in between, popping off a neutral background. Items in the range include bed linen, curtains and accessories.
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LICENSING SOURCE BOOK EUROPE 2022
Above: Harlequin’s Just Keep Trucking design stars on bed linen, curtains and accessories.
