037-039_Vegas LSB_Summer 2022.qxp_NEW LSB 2008 GRID 05/05/2022 19:02 Page 37
STATE OF THE NATION: SUSTAINABILITY
LSB takes a look at some of the latest sustainability developments from across the licensing industry, including from some members of Products of Change.
Green smiles Inset: The museum's iconic Charles Darwin statue was transformed for the event.
Gaming plays lead role in NHM Lates event The role that games and gaming has to play in raising awareness of conservation, nature and the environment was cast into the spotlight when the Natural History Museum hosted its Playful by Nature evening in March, a late-night event devised to place natural sciences at the centre of the pop culture scene today. Its first since the onset of the pandemic, the Lates event witnessed gamers and pop culture fans fill out five of the Museum’s eventing spaces, where they got the chance to explore nature through video games and board games, while chatting with developers and scientists. Guests of the event were given the chance to play video games such as Ustwo Games’ Alba: A Wildlife Adventure. Ustwo Games is a certified B Corp games studio, as well as an active member of the Playing for the Planet initiative. Through this platform, the team has made a commitment to reduce its carbon footprint by 30% by the end of 2022 and work to move to sustainable energy sources within its corporate offices. It's also made a commitment to inspire action among its audiences.
Inset: Grow2Know was founded by Tayshan Hayden-Smith in 2017 in the wake of the Grenfell Tower tragedy.
Peter Rabbit launches gardening campaign Penguin Random House is marking the 120th anniversary of Beatrix Potter’s first book - The Tale of Peter Rabbit - with a new gardening initiative that will design and develop three Peter Rabbitinspired community garden makeovers between now and 2024. The campaign – called Grow with Peter Rabbit – will draw on the character’s insatiable appetite for vegetables while conveying the environmental, social and mental benefits of being outdoors with nature. The three-year project is a partnership between Beatrix Potter’s publisher Penguin Random House Children’s and Grow2Know, a charity established in the wake of the Grenfell Tower tragedy in 2017. The first garden will be in a disused plot attached to St Clement & St James CE Primary School in Kensington – near to Grenfell Tower and in the same borough where Beatrix Potter was born in 1866. Families across the UK will be encouraged to join the Grow with Peter Rabbit challenge during National Children’s Gardening Week this year and grow vegetables at home using upcycled materials and a packet of seeds.
RSPB adds commercial environmental specialist The UK’s leading conservation charity-turnedlifestyle brand, the RSPB has welcomed the qualified marine Above: Freddie will initially focus on getting the charity up to speed with biologist and former the new Plastic Packaging Tax. industry marketing and retail executive, Freddie Hack to the newly created role of commercial environmental specialist. Freddie joins the team as the RSPB sets out aims for introducing new and expanding existing sustainability measures up and down the company, from day-to-day business operations to its licensing LICENSING SOURCE BOOK EUROPE 2022
37
