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STATE OF THE NATION: BRANDS
The growth in the brands, lifestyle and heritage sector is continuing on its exponential trajectory and, as the collaborations, deals and partnerships become ever more innovative, 2022 could be the strongest year yet for the category. LSB takes a look at some of the latest activity.
I’m with the brand Inset: Scion’s Mr Fox is just one of the designs in the new collection. Below left: IMG will grow the Laura Ashley brand in fashion, home and lifestyle.
Let’s go outside New for SS22, Brink & Campman is launching a new collection of outdoor rugs and cushions in collaboration with British interior brands Harlequin, Scion, Sanderson and Morris & Co. Featuring iconic designs such as Morris & Co’s Blackthorn, Sanderson’s Dandelion Clocks and Scion’s Mr Fox, each collection comprises outdoor rugs and mix and match cushions in a series of bold and playful prints.
HRP celebrates the Platinum Jubilee
Laura Ashley taps IMG Laura Ashley has appointed IMG to expand fashion, home and lifestyle products that reflect the British heritage brand in a modern way in Europe, Australia, New Zealand, China, India and the Middle East. The multi-year deal will see IMG work with the brand to create new Laura Ashley apparel, footwear, accessories, beauty and homeware items through carefully selected licensing and retail partnerships and collaborations. “Following the success of our spring home collection relaunch and fall fashion collaboration last year, it is clear there is a strong customer appetite for a new wave of Laura Ashley lifestyle products,” said Carolyn D’Angelo, md of brands at Gordon Brothers and president of Laura Ashley. “We look forward to seeing the first designs of our 2023 fashion relaunch spring to life for the brand’s 70th anniversary and for the next generation of Laura Ashley customers.”
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Historic Royal Palaces is celebrating HM The Queen’s Platinum Jubilee with Superbloom at the Tower of London from May to September. There will be 13,500 sqm of flowers and 20 million seeds planted in the moat, with up to two million flowers in bloom. There will also be other smaller Superbloom gardens showcased at Hampton Court Palace, Kensington Palace and Hillsborough Castle and Gardens. Licensed product to mark the 70th anniversary of the Queen’s accession to the throne on 6 February 1952 includes a new bespoke tea blend with Harney & Sons. This uses a traditional Earl Grey black fine tea, combined with bright bergamot silver tips and a dash of royal purple lavender. In addition, a new jewellery collection will be launching with Clogau to reflect the colourful florals on display. The floral theme continues to inspire a Lily of Valley jewellery range including earrings, a ring, pendant and bangle. This is one of the Queen’s favourite flowers and featured in her wedding bouquet and will be on display in a Platinum Jubilee Tribute Garden. Above: Harney & Sons has created a new bespoke tea blend for the Platinum Jubilee.
LICENSING SOURCE BOOK EUROPE 2022
