Nickelodeon Supplement 2018 - Licensing Source Book/Progressive Preschool by Max Publishing: Print, Digital Media + Events (London)

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Welcome

t’s been an exciting and successful year for Nickelodeon topped off with the fantastic news that we finished 2017 as the number one kids’ network with a share of 9.2% (source: BARB, C&S Homes, Kids Network’s, Kids 4-15, Jan-6th Dec 2017). We’ve had successful new launches, including Nella the Princess Knight on Nick Jr. in May 2017 and Rusty Rivets in February 2017 – which was our best ever ratings launch on Nick Jr. Our hero property is PAW Patrol and we were thrilled to win Best Licensed Preschool Property at the Licensing Awards 2017 for the second year in a row. PAW Patrol continues to exceed all expectations at retail too and was the number one preschool toy in 2017. Shimmer and Shine is another Nickelodeon and Viacom Consumer Products success story with NPD Toys

in 2017 taking over five times the amount it did the previous year! On Teenage Mutant Ninja Turtles, we have now sold over a phenomenal 10 million toys since 2012. Wait until you see the reboot Rise of The Teenage Mutant Ninja Turtles series launching later this year! And let’s not forget JoJo Siwa, one of the fastest growing properties in the UK at the moment – ranked in the top 10 on new licensed properties in the UK toy market. But Nickelodeon is not one to rest on its laurels. You may have already seen Sunny Day which launched on Nick Jr. in March this year. In May we have a brand new addition to the Nickelodeon Family – Top Wing. It’s a fun new CGI show about four best friend rescue birds looking to earn their wings at the Top Wing academy. UK focus groups have BELOW: Winners for the second year running of Best Licensed Preschool Property at the Licensing Awards 2017 for PAW Patrol.

Marianne James VP Commercial Partnerships, Consumer Products and Experiences, Nickelodeon UK and Ireland been positive and we are convinced preschoolers will be flocking to see it. Finally, a big thank you to all our partners, the buyers, the licensing teams and the marketing teams for making our properties such a success. And here’s to another great year!

CONTENTS 05 Nickelodeon Overview 09 PAW Patrol 13 Shimmer and Shine 17 Blaze 19 Nella the Princess Knight 21 Rusty Rivets

23 JoJo Siwa 25 Slime 29 New properties 33 R ise of the Teenage Mutant Ninja Turtles

This special Nickelodeon publication was produced by Max Publishing. Editor: Michelle Board. Editor in chief: Jakki Brown. The advertising was handled by Ian Hyder and Rob Willis. The designer was Gary Freeman. Copyright 2018: While every effort has been made to ensure that the information in this publication was correct at the time of going to press, the publishers cannot accept legal liability for any errors, omissions, nor can they accept responsibility for the standing of advertisers, nor any organisations mentioned in the text.

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OVERVIEW

ALL NEW WITH NICK! Nickelodeon truly has something for everyone when it comes to its kids’ portfolio, spanning preschool and into older boys and girls. And whether it is on TV, online or live shows, kids can watch their favourite characters wherever and however they want to.

ickelodeon’s strength in preschool is highly visible and dominant – but there’s a continued focus to expand into the older kids’ space. JoJo Siwa has been one of the runaway successes for Nickelodeon with girls aged 6 and above. The YouTube and social media sensation is a high-profile presence across Nickelodeon’s programming,

LEFT: Rise of the Teenage Mutant Ninja Turtles gives the beloved characters a brand new 2D look.RIGHT: The fun of Slime comes to consumer products.

co-presenting Lip Synch Battle Shorties and starring in episodes of School of Rock. She gave her debut UK performance at Blackpool’s Slimefest last year to a sellout audience and will be back again this October performing to another sell-out audience. JoJo’s success onscreen has translated well into consumer product, with the brand currently ranked within the top 10 of new licensed property in the UK toys market. Slime is also a brand that Nickelodeon is growing, targeting an older audience of kids aged 6 to 11 years old. “Slime is in our DNA,” LEFT: Rusty Rivets was the most successful launch on Nick Jr. and continues to perform well.

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says Marianne James, VP Commercial Partnerships, Consumer Products and Experiences, Nickelodeon UK and Ireland. “It was part of the Nickelodeon logo for 25 years and we’ve been sliming people since the 1980s! We’re bringing slime into consumer products and have launched the leading branded slime this year with master toy partner, Sambro.” But perhaps one of the most exciting launches for the older audience will be the brand new Rise of the Teenage Mutant Ninja Turtles. Coming out in September, this is not a sequel or a prequel, it is a whole new story; but with the same well-loved characters. “Teenage Mutant Ninja Turtles has been a record-breaking franchise since its debut in the 1980s,” says Marianne. “We’re proud to be bringing this newlook to a whole new audience, but we’re sure it will appeal to fans of all ages – young and old.” But even with this focus on older children, Nickelodeon’s preschool portfolio

SUCCESS AT RETAIL ■P AW Patrol is ranked number one in the UK for preschool toys (NPD data) ■S himmer and Shine is ranked in the top 10 for dolls in the UK in 2017 (NPD data) ■O ver 10 million units of Teenage Mutant Ninja Turtles toys sold since 2012 ■ JoJo Siwa is currently ranked within the top 10 of new licensed properties in UK toys market (NPD data) ■ Overall, all Nickelodeon ranges grew over +80% year-onyear in key accounts

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GBG Nickelodeon Pre School suppliment 2018.v.04.pdf

C O N TA C T : L O U I S E G O S S C O N TA C T : L O U I S E G O S S

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A P PA R E L , N I G H T W E A R , E S S E N T I A L S A N D A F U L L S U I T E O F A C C E S S O R I E S .

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OVERVIEW RIGHT: PAW Patrol is the top preschool property in the UK.

continues to shine, just confirming the dedication of the company to children’s entertainment. PAW Patrol is the top preschool property in the UK and the number one show on Nick Jr. and Milkshake! Shimmer and Shine has a huge reach, reaching 3.4 million children across all platforms in 2017. While Blaze and the Monster Machines is the number two ratings driver on Nick Jr. There’s also been great success with some of the newer properties as well, as Marianne explains: “Rusty Rivets in particular is going

INSET: JoJo Siwa performed at Slimefest last year in Blackpool to a sell-out audience.

very well for us. The show was our most successful launch ever and continues to perform very well. We are really looking forward to Spin Master’s toy line coming out this

July. Nella the Princess Knight is another new one that we’re really excited about. The show is doing well on Nick Jr. and Milkshake! and Vivid’s toy line will soon be supported by apparel from May.”

TAKING IT TO THE PEOPLE JoJo Design a Bow comp at The Entertainer

This promotion ran over March - April 2018 where kids designed a bow, with one lucky winner having the opportunity for their bow to go into production.

PAW Patrol special buys at Aldi Aldi had a wide offering of product across key categories in one of its March special buy promotions. Items included storage units and tents, pillow pets, t-shirts, sweaters, nightwear, lunch bags and more.

DESIGN A JOJO BOW FOR A CHANCE TO WIN HAVE YOUR DESIGN MADE ASK STAFF FOR DETAILS

PAW Patrol Live Last summer, the first PAW Patrol Live show toured UK and Irish cities to great success. The pups are back this summer with a whole new theme: The Great Pirate Adventures.

Nick Jr. Roadshow This summer, Nickelodeon is partnering with retailers to offer their fans the biggest adventure yet! Featuring Nick Jr’s top 5 preschool properties, the Nick Jr. Adventure Centre will open its door from early June. Kids and their parents will be able to take part in one of the five activities featuring all their favourite characters.

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ÂŠ 2018 Spin Master PAW Productions Inc. All Rights Reserved. PAW Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc.

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PAW PATROL

A ‘PAWSOME’ TIME FOR PAW PATROL! It’s the top preschool property in the UK, the number one show on Nick Jr. and Milkshake! PAW Patrol is also on a roll beyond screens, with unprecedented product performance at retail, crowd-drawing costume character experiences and new experiential propositions.

Marianne. “With master toy partner, Spin Master, new ranges of toys launch regularly, providing a constant refresh of the range, and securing the brand’s space on shelves.” Season five premiered in the States in February to record numbers, again introducing new themes: Ultimate Rescue and Mighty Pups. It will come to the UK in September. “As with previous seasons there’ll be new vehicles and characters – something that helps keep the branding fresh for everyone,” says Marianne. “We don’t expect the success of the property to slow down any time soon.” As the number one preschool property in the UK, PAW Patrol is fortunate to be supported by an incredible consumer products programme. THE TOYS HAVE IT!

“

AW Patrol continues to resonate with pre-schoolers in the UK and across the world,” says Marianne James, VP Commercial Partnerships, Consumer Products and Experiences, Nickelodeon UK and Ireland. “There’s been critical acclaim for the property across the broadcast, toy and licensing industry and the show continues to evolve with great programming and imaginative toys and themes.” Season four launched on Nick Jr. in September last year, with two BRAND HIGHLIGHTS ■N o. 1 show on Nick Jr. and on Milkshake! (year to date) ■ No. 1 ratings driver on Nick Jr. ■N o. 1 licensed preschool toy property in UK ■W inner of the Best Licensed Preschool Property at the Licensing Awards for the second year in a row

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ABOVE: PAW Patrol Live show will be back this summer in a whole new adventure!

new themes – Mission PAW and Sea Patrol – capturing the imagination of everyone. “We are constantly monitoring the market and looking for new opportunities to expand the brand’s licensing programme,” says

This year promises to be a big year for PAW Patrol with strong themes bringing continued innovation to the Spin Master line. “Following on from the Mission PAW launch in spring is the all new PAW Patrol Ultimate Rescue theme,” says Phil Hooper, commercial director marketing for Spin Master UK. “The Ultimate Rescue Vehicles make sure the pups are ready for any rescue mission— big or small! Or go even bigger with Marshall and the whole PAW Patrol team with the all-new Ultimate Rescue Fire Truck which is sure to be one of the hottest toys for 2018!”

LEFT: The new Ultimate Rescue Fire Truck from Spin Master is sure to be a hot seller this AW.

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EAR UP FOR AN G O T E M TI NARY MISSION I D R O A R T EX NEW

ON EPISODES IN APRIL

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PAW PATROL

ABOVE: Yoplait yoghurt is available in most supermarkets now.

“Spin Master has done an incredible job with the toy lines and it is Spin Master’s vision for the brand that has enabled us to launch so quickly and successfully into so many other categories,” says Marianne. “At retail, PAW Patrol has maximum penetration across the landscape with more range space than any other preschool brand. It is continuously included in seasonal activity, with retailers knowing that product will fly off shelves if sited as a component of seasonal campaigns.” With over 70 licensees just in the UK, PAW Patrol enjoys an enviable licensee programme. It has expanded into almost all relevant

product categories outside of toys and apparel, such as outdoor, home, stationery, and most recently CPG. “So many of our licensees are having a phenomenal time with the brand,” says Marianne. “And it is exciting to see it moving into FMCG like the Heinz range of baby biscuits and pasta as well as fromage frais from Yoplait.” On the publishing side, the property has been on an exceptional roll. Magazine partner, Egmont launched a magazine in spring 2016 that is creeping up the top 10 in the preschool titles with a circulation of 80,000. Centum comes on board from September with a strong roster of story books, activity books and annuals. PAW Patrol is also on a roll beyond screens, with crowd-drawing costume character experiences and new experiential propositions. The first live stage show - PAW Patrol Live! Race to Rescue – toured last year

with 59 performances across 10 cities. A new live show – The Great Pirate Adventure - tours this summer. PAW Patrol is set to be around for a long time yet as Marianne explains: “Strong storytelling is at the core of every episode. Kids take to heart the stories they see and they learn from them. PAW Patrol appeals universally as these pups are all about collaboration, doing what’s right and celebrating everyone’s individuality.” FOCUS ON THE GIRLS Given the dual gender viewership of the show, the brand has also successfully widened into girls’ products ensuring growth in 2017, and 2018. “This was an area we’ve been really focussed on, looking at expanding the range across all categories to target preschool girls as well,” says Marianne. “Although when we started with PAW Patrol we saw the primary market as preschool boys, with girls as a secondary audience, it is now very much a 50:50 market split.” LEFT: Next’s range of girlswear for preschoolers.

BELOW: Egmont’s PAW Patrol magazine has a circulation of 80,000. BELOW RIGHT: Primark offers a large cross-category selection including apparel, footwear, accessories and homeware.

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SHIMMER AND SHINE

FLY UP AND AWAY! Shimmer and Shine is targeted at a girls’ audience, and fills a gap in the market that hasn’t seen another big preschoo l girls’ brand for years. The success of the consumer products , particularly of the doll range, shows that there is a strong appetite for this property.

of Zaharamay Skies and introduces new genies, new outfits, new vehicles and new magical animals, including the highly anticipated Zahracorns. Master toy partner Mattel has been instrumental in the success of the brand, with great TV campaigns, and social media support, with Twitter parties, Facebook competitions, and outreach to mummy bloggers all leading the way for other categories to enter the market. There are now over 25 licensees across toys, apparel, dress up, arts and craft, stationery, bedding, lunchware, footwear and bags and accessories. “Shimmer and Shine is a brand with huge market potential and it is a key part of our preschool roster,” BELOW: The Shimmer and Shine Magic Flying Carpet from Mattel.

aunched on Nick Jr. in 2015, Shimmer and Shine is the only preschool show that combines friendship, genie magic and pets with the girl appeal of fashion, hair and sparkle. The preschool hit rapidly found its place in little girls’ hearts. Season three premiered in the UK on Nick Jr. last December and is coming to Milkshake! this summer.

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“Season three got off to a flying start and the richness and depth of the storytelling universe really comes through,” says Marianne James, VP Commercial Partnerships, Consumer Products and Experiences, Nickelodeon UK and Ireland. “Season four was greenlit last May and will premiere in the UK later this year.” The new season is set in the new location ABOVE: The dolls from Mattel are one of the NPD top 10 for the doll category. LEFT: Amscan has expanded its range to include new foil balloons.

BRAND HIGHLIGHTS ■ Top 10 new properties of 2017 ■ Property has been continuously growing since September ■ Reached a Total of 3.4m kids on Nick Network and Milkshake in 2017* ■ 124% increase YoY (2017) on VOD platforms ■ Costume characters star in this year’s Milkshake Live tour ■ One of the strongest performing properties on Nick Jr. YouTube channel

*Source: BARB, All Homes, Nick Network & Channel 5, Kids 4-15, Jan-6th Dec 2017.

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SHIMMER AND SHINE

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ST I

C K E R S!

Warning! Not suitable for children under 3 years of age. Small parts. Keep fire. Imported by: Egmont away from Yellow Building, London UK Ltd, The W11 4AN Batch number: 1701054 Made in China. Please retain this information for future reference. Gifts may vary.

Issue 1

says Marianne. “To have so many licensees on board already is a true testament to the strength of the property and the imagination and creativity inherent to the series.” Mattel’s dolls have been the stand out performer, making NPDs top 10 in the doll category in the first year of sale. Mattel continues to innovate in this category with the new Float & Sing Palace Playset doing particularly well at retail. But perhaps the big winner for Mattel has been the collectible Teenie Genies. The collectible figures came out in January last year in the US and over Easter in the UK and are already a great success. This new segment has also sparked off further accessories, with a carry case and numerous playsets available from Mattel specifically for the Teenie Genies. “The collectibles segment continues to grow and shows no signs of slowing down,” says Marianne. “With over 130 Teenie Genies to collect, kids can explore a lot of fun themes, including Dance Party, Music Divine, Dream Genies and Magical Market. Kids can then complete their collection

with the accessories to go with the collectibles, such as a carry case and collector’s guide. It’s been a very strong product line.” The characters are very fashionable and love sparkly and glittery clothing and accessories, which allow the licensees a lot of freedom to do something a little different. “Apparel has been huge, which we had predicted,” says Marianne. “Our licensees have a lot of fun with the brand and this shows in sell-through figures at retail.” Publishing has been particularly strong for the brand, with Centum ABOVE: Mattel’s Teenie Genie collectibles Books launching annuals, sticker have been a huge success for the brand. books, story books, activity books, BELOW LEFT: New range of cards from Danilo. activity tins and many more BELOW RIGHT: Egmont’s standalone Shimmer and Shine magazine is new to the market this year. products. Egmont, Nickelodeon’s publishing partner on PAW Patrol, BRAND NEW! has just launched a FREE SPARKLY SLIPPERS! standalone Shimmer and Shine magazine. Plu 40s Away from the core categories, Amscan All about has extended its sparkly Fun ZahrFaamllay Poster! s party range to now include a selection of foil balloons and Danilo launched new greeting Draw a wish cards earlier this year. for Leah Genie puzzle “There’s still a lot more s to come for Shimmer and to Lots colour, make Shine in 2018 and beyond,” & do! Ma says Marianne. “The new ke it Sparkle! season looks incredibly strong and will give licensees something new to hook into. UNLEASH YOUR We’re continuing to INNER GENIE work closely with Katherine Daniel, Marketing retail partners on Manager, Toybox at Mattel innovative retail comments: “We have seen some activations that great momentum for the Shimmer engage with kids and Shine toy range and this year we will be expanding the and parents. rainbow range with the magical There’s new Zaharacorns. The toy range certainly plenty of beautifully designed dolls, to shine about!” playsets and accessories are great for encouraging role play and for children to unleash their inner genie.”

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RIGHT: Apparel at George at ASDA includes swimwear, daywear and nightwear.

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AW18 Licensing Sourcebook Paw Patrol 3.pdf

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From night lights, to play tents, trampolines and beds; Worlds Apart offers something for every Paw Patrol fan

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01/05/2018 13:00

BLAZE AND THE MONSTER MACHINES

BLAZING A PATH

Combining high-octane racing and stunts with transformations and strong science, technology, engineering and maths (STEM), Blaze and the Monster Machines has gone from strength to strength this last year across broadcast as well as retail. LEFT: The duvet set from Character World is reversible.

fter launching on air in 2015, Blaze and the Monster Machines quickly became the number two show on Nick Jr. in 2016 and 2017, just behind PAW Patrol. Its popularity has continued to grow following the launch of season three in March last year. Season four - which comes to the UK in September - will see the introduction of a new Robot Riders theme, with master toy partner, Mattel launching toys in AW18. “Introducing these new themes in the show allows us to expand the consumer products line up,” says Marianne James, VP Commercial Partnerships, Consumer Products and Experiences, Nickelodeon UK and Ireland. “Mattel launched a playset and a range of vehicles to support the Wild Wheels theme from season three. BRAND HIGHLIGHTS ■ Ranked in the UK No. 2 preschool vehicle (NPD toys 2017) ■ No. 2 preschool show on Nick Jr. ■ Season four coming in September with Robot Riders theme ■ New girl character, Watts is very popular

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The combination of animal-themed machines and playsets was a real winner leading up to Christmas.” A new character, Watts, was also launched in season three, adding another girl character to the line-up. She’s a tough pink truck with an awesome superpower: the ability to conduct electricity through her special electric tires to power the machines around her. “A big focus for 2018 will be to address the popularity of the other characters in our consumer products offering, with characters like Pickle and Stripes ranking almost as highly BELOW: Mattel’s toy line supported the Animal Island theme from season three. RIGHT: The Blaze celebration cake was in the top 3 by volume sales in grocers for 2017.

as Blaze himself,” says Marianne. “We’ll also be exploring expanding the girls’ CP programme, as we know the show has a strong following with preschool girls as well. This all means that customers can buy more deeply into the range of characters, across all categories.” Blaze products have extended across other categories, especially in apparel and accessories, publishing, outdoor, home and celebration cakes. “All our licensees have had such fun with the brand, and we’ve seen some really innovative products coming to market,” says Marianne. “HTI’s wheeled range includes scooters, bikes, skates and battery-operated vehicles, Sambro continues to add to its range of arts and craft and novelty toys, while the electronic learning range from Clementoni really taps into the STEM elements. The theme of transformation has fed through to other categories such as the reversible apparel designs at George at ASDA and homeware from Character World.” Publishing is another category that continues to grow, with Centum extending its titles to include activity books, jigsaw books, sticker books and a build box. A standalone Blaze magazine was also launched in March 2017 from partner Panini.

01/05/2018 17:28

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NELLA THE PRINCESS KNIGHT

A ONE-OF-A-KIND PRINCESS Nella represents Nickelodeon’s unique twist on the traditional princess story – a princess who is also a knight in training. The first toys hit shelves in January this year with secondary categories to follow throughout 2018/19.

he first season of Nella launched in May last year and already is the number two show on Nick Jr., in terms of average audience. It reached 2.2 million children across all channels in 2017, after only a few months on air! “Nella has really found its way with the core audience of girls aged 2 to 5 years,” says Marianne James, VP commercial partnerships, consumer products and experiences, BRAND HIGHLIGHTS ■ Moving Nella to weekends initially increased the audience by 48% on Milkshake ■C ostume character now available ■ Apparel range launches at George at Asda in exclusivity in May

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Nickelodeon UK and Ireland. “Girl empowerment is part of Nickelodeon’s DNA. Nella doesn’t have to be a princess or a knight, she is both.” Season two has been greenlit and is in production, and will bring even bigger and bolder adventures to Princess Nella’s kingdom of Castlehaven and delve deeper into her royal lineage. She also continues to learn the secrets of her powerful knightly tools, including the origin of her enchanted heart pendant. Master toy partner, Vivid LEFT: Vivid Group’s Style Me Knight Nella and Style Me Princess Nella.

LEFT: Sparkle Sword from Vivid Group.

Group, launched the initial toy line in January with dolls, figures, playsets and Nella’s heart pendant and sparkle sword. “Vivid have done a remarkable job in capturing the adventure of the show in a line of toys that appeals to young girls,” says Marianne. “Secondary categories will be coming to retail soon, with the first apparel range launching in May at George at Asda.” The master toy licensee has put a lot of support into the toy launch with multiple competitions to support the launch on Nick Jr. social media, consumer magazines, Milkshake on-air competitions and TV spots. When the new episodes come to Milkshake in May, the costume character will be in the studio to support the launch.

ABOVE: Nella costume character made its debut at retail with The Entertainer in March.

ALL GO FOR THE TOYS Tony Hicks, CEO of Vivid Group comments: “It has been a great experience to partner with Nickelodeon on such a unique and engaging preschool property. Nella is an inspiring and empowering role model for young girls, and we have worked to ensure our toys encapsulate those values, as well as the excitement of her adventures. Our range, which started rolling out internationally in January, includes plush, dolls, figures, and playsets; the team is especially excited about Nella’s sparkly sword! We are supporting the brand with TV commercials across six lines, as well as providing a digital assets pack for our partners, and working with Nickelodeon on promotional opportunities.”

01/05/2018 17:28

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RUSTY RIVETS

GET RUSTIFIED! Rusty Rivets is a CGI-animated series from Spin Master proving a huge hit with preschoolers in the UK and US. Embracing the maker movement, there is huge potential for consumer products, with toys just hitting the market in the US and coming to the UK in July.

LEFT: Rusty’s apparel line will be available at George at Asda from end of June.

it is very true to the values and learning from the show. Kids can be just like Rusty, building their own projects in their own way. It is very empowering for preschoolers.” Following on from the toy launch will be other categories, including publishing, apparel, accessories and much more. George at ASDA will be the first to market with apparel in June this year. “We’re very excited about the potential for licensing,” says Marianne. “There’s a lot of strong content and the educational aspect lends itself to some exciting product ranges.” BUILD IT YOUR WAY

“

he show is performing incredibly well, especially among boys aged 3 to 6 years old,” says Marianne James, VP Commercial Partnerships, Consumer Products and Experiences, RIGHT: The Botosaur toy comes in kit form so children can build it themselves.

BRAND HIGHLIGHTS ■B est UK TV launch ever on Nick Jr.and No. 1 show in terms of average audience ■T oys launching from July across all retailers ■A pparel range launching at George at Asda in exclusivity end of June

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Nickelodeon UK and Ireland. “Season Two is coming to the UK in May this year, with a whole raft of new characters. Spin Master’s toy line has just launched in the US and is doing really well at retail and will be coming to the UK in July.” The hero products at launch will be Botosaur and Rusty Rivets Lab Playset. The Botosaur comes in kit form, allowing kids to build the toy themselves. The Lab Playset also comes in kit form to allow kids to build the toy in the way they choose. The Lab Playset is part of a ‘Build Me Rivet System’ which works together with other products in the range to allow freedom of play. “Spin Master have done an amazing job with the toy line,” says Marianne. “And

Spin Master’s Rusty Rivets, is inspired by elements of the maker culture, and encourages imaginative and creative thinking as seen through Rusty and Ruby! “Rusty is a 21st century kid hero who invents his way out of every jam by re-purposing spare parts and objects into the wildest, coolest, most awesome contraptions ever,” says Phil Hooper, Commercial Director, Marketing for Spin Master. “The Rusty Rivets easy build preschool line combines an easy click building system which allows all the maker pieces to work together so you can combine it and design it, just like Rusty and his friends!” BELOW: Spin Master’s Rusty Rivets Lab Playset is one of the hero products.

01/05/2018 18:05

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26/04/2018 20:45

JOJO SIWA

THE GIRL WITH THE BOW IN HER HAIR JoJo Siwa is a teen sensation, YouTube phenomenon and Nickelodeon champion. Her UK performance debut at last year’s SLIMEFEST entertained sell-out audiences. With now more than 20 UK licensees across all major categories; the girl with the bow shows no sign of stopping!

oJo Siwa is a 15-year-old singer, dancer, performer and social media sensation – you may recognise her signature hair bow, adorning the heads of tween girls everywhere! Her fame has quickly spread from her home in the States to the UK and across the globe. JoJo is hugely popular with Nickelodeon fans, as well as on Instagram (6.1million followers) and YouTube (4.3 million subscribers). “JoJo’s passionate fan base want to live a ‘JoJo lifestyle’ – they want to dress like JoJo, dance like JoJo, to be inspired and empowered BRAND HIGHLIGHTS ■J oJo Siwa: My World, is now available on DVD after performing extremely well on Nickelodeon ■B lurt, the TV movie JoJo starred in alongside Jace Norman, generated the highest audience on Nickelodeon since 2013 ■J oJo Siwa Celebration Cake from Lightbody is now available across all retailers

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UK stock sold out completely in three weeks leaving customers wanting more! In December the second run hit shelves and the third range is now in store. Publishing has also been a star ABOVE: JoJo’s Be You performer with JoJo’s Journal was a top seller. Be You Journal from Publishing partner Centum reaching number five in the Total Consumer Market, Nielsen Book Scan Official UK Top 50 children’s book charts for the week in which it was launched (2 Sept 2017). The Be You Journal is also the number one kids’ non-fiction title and number one kids’ licensed book. Marianne comments: “We set out to develop a consumer products programme with products that reflect what makes JoJo so special: girl empowerment, love of dance and music, and inclusivity.” JOJO AT SLIMEFEST

LEFT: Customers were limited on how many Flair Singing JoJo dolls they could purchase from some retailers. ABOVE: Primark’s JoJo athleisure range.

to live their dreams – just like JoJo,” says Marianne James, VP commercial partnerships, consumer products and experiences, Nickelodeon UK and Ireland. The top categories are hair bows (of course!) and apparel. With the momentum behind JoJo, Nickelodeon has expanded into new markets and categories. “The JoJo Singing Doll from Flair took the UK market by storm,” says Marianne. “Stock was available for pre-order from August with some retailers limiting purchases.” Primark launched its first JoJo athleisure range in September 2017 with all

JoJo’s performance at Slimefest 2017 was a huge hit. Tickets for the event at Blackpool Pleasure Beach sold out within days of going on sale. All the press she received and events boosted her presence as a relatable/aspirational star. JoJo Siwa returns to Slimefest 2018 which is already sold out. BELOW: JoJo performed to a sell out crowd at last year’s Slimefest.

01/05/2018 17:29

Singing Doll Assortment

w Plush As so Bo nt me rt

ent tm

Bo ious w Ass c a

© Viacom Overseas Holdings C.V All Rights TEENAGE MUTANT NINJA TURTLES and all related titles, logos and characters are trademarks of Viacom Overseas Holdings C.V. © 2018 Viacom International Inc. All rights Reserved. Nickleodeon is a trademark of Viacom International Inc.

For more information visit www.flairplc.co.uk Nickleodeon Supplement_Ad1.indd 1 24_Nickelodeon Supp 2018.indd 1

02/05/2018 14:02:42 02/05/2018 14:28

SLIME

LEADING THIS YEAR ’S TOY TREND

Since the 1980s Nickelodeon and Slime have always been intertwined, and sliming has become an iconic part of the Nickelodeon brand. Nowadays kids are making slime, watching slime videos and sliming one another. And now they can even wear Slime in Nickelodeon’s new range of consumer products!

eing slimed is the ultimate Nickelodeon badge of honour. The Nickelodeon Kids Choice Awards has seen celebrities including Katy Perry, David Beckham, The Rock, John Cena, and Michael Phelps accept this unique accolade. “To create products for Slime we thought about what it really is

ABOVE: It’s back to the lab for slime! RIGHT: Pots of slimy fun from Sambro.

and what makes it special,” says Marianne James, VP commercial partnerships, consumer products and experiences, Nickelodeon UK and Ireland. “Slime is the ultimate symbol of free-spirited mess and the physical embodiment of the playful and unconventional spirit of Nickelodeon. Kids love it because it is positive and playful at heart. It’s also funny and disruptive.” Slime is for everyone, but the core target is kids aged 6-11 years. Products include the core slime compound pots made in partnership with master toy partner, LEFT: Sambro’s hero product is the Slime Hyper Blaster.

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Sambro. In addition, Nickelodeon and Sambro have launched a ‘make your own’ range. Comprising slime powder and slime activator kids can mix, shake and make green, pink and blue slime. Glow in the dark, BRAND HIGHLIGHTS ■1 982 Nickelodeon introduces slime to TV audiences ■2 016 SLIMEFEST launches in the UK ■2 018 Sambro slime range launches in the UK ■2 018 Honourary UK sliming of Ashley Banjo for Role Model award following in the steps of Mo Farah, Andy Murray and Olly Murs

01/05/2018 17:35

CHARACTERWORLDUK

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CHARACTERWORLDUK_

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CHARACTER WORLD LTD

11/04/2018 16:42 19/04/2018 10:25

SLIME INSET: Sambro’s Hyper Blaster is set to be a surefire hit.

glitter and noisy tubs of slime are also available. The hero product in the Sambro range is the Slime Hyper Blaster. The pump action style device is capable of projecting the infamous green liquid up to seven metres and comes with ten packs of instant slime in two colours.

“We are looking at product in other categories too,” says Marianne. “We have lots of ideas from sandwich bags to umbrellas, apparel and housewares. Slime is such a lot of fun and we want to bring that aspect to life across multiple categories.”

ABOVE: Sambro’s Make Your Own Slime lines.

SLIME AT INTU SHOPPING CENTRES Nickelodeon and intu shopping centres joined forces over the Easter holidays for Slime Time events! Kids registered for a chance to get slimed, with five lucky children in each time slot chosen at random on the day to get slimed. There were lots of other activities to try as well including a Slime-station where kids could design their own slime, a Slime-over giving kids temporary tattoos, Slime-ograph where kids cold take selfies of themselves and an arts and crafts area - Slime Design. TOP: At the Slime-station kids could make their own slime. BOTTOM: Kids had the chance to get slimed themselves at intu shopping centres.

IT’S TIME FOR SLIME!

Nikki Samuels, Licensing Director at SAMBRO comments: “Nickelodeon Slime is one of the most exciting licenses we have ever worked on. Slime has long been synonymous with Nickelodeon so when we got the opportunity to develop a range we jumped at the chance. The timing of the launch couldn’t have been better, slime is such a massive trend and has really captured the imagination of kids of all ages. We’re supporting the range with a full 360 degree marketing and PR campaign, including summer TV, SlimeFest activation, consumer PR and social. From pocket money lines, including noisy slime pots and glitter slime, right ABOVE: up to our hero Slime Hyper Blaster the demand from retail is Nikki Samuels already overwhelming – 2018 really is going to be the year of Nickelodeon Slime!”

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01/05/2018 17:34

our favourite Brands and Ch y r o f aract Home er s e h T

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JULY &

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02/05/2018 11:26

NEW PROPERTIES

KEEP AN EYE ON... Not one to stand still, Nickelodeon continues to invest in new properties, with the latest new TV shows in the preschool stable looking particularly exciting. Sunny Day launched on Nick Jr. in March, while Top Wing has only just debuted at the beginning of May.

Sunny Day is a brand new TV show following the adventures of the eponymous character - a talented 10-year-old who runs her own hair salon in Friendly Falls. Sunny Day is the best hairstylist in town and the go-to friend when someone needs help. She believes (and inspires others to believe) that there’s nothing that can’t be solved with determination and a little bit of creativity. What makes the show stand out is a live action

hair tutorial at the end of every episode. The tutorials will also be available on Nickjr.co.uk. Inspired by Sunny and her friends Rox and Blair’s colourful and creative personalities, Sunny Day consumer products

will feature the bold, vibrant colour palette from the show and span categories including toy, consumer electronics, home goods and more from best-in-class partners. The all-new toy line created in conjunction with master toy partner, Mattel includes basic and deluxe doll assortments, accessories, plush, role play and playsets. Consumer product will launch from AW19.

Top Wing is an actionadventure series following a team of eager young birds training at the Top Wing Academy. These daredevil cadets help their community, go on amazing adventures, and earn their wings as full-feathered rescue birds. This series is about rescue, team work, friendship and really high octane vehicle action. The hero characters are four best friends in training learning to master their vehicle and rescue skills. The new show premiered in the States

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on Nick Jr. in November and came to the UK at the beginning of May. Hasbro has been appointed master toy partner and will launch the first toys in the States this autumn followed by an international roll out in 2019. The product line will let preschoolers join the Top Wing team and go on action-packed rescue missions with figures, mission-ready vehicles, playsets and plush, all inspired by the characters and adventures on the show.

01/05/2018 17:37

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© 2018 Viacom International Inc. All Rights Reserved. Nickelodeon, Nella The Princess Knight and all related titles, logos and characters are trademarks of Viacom International Inc. © 2016 Spin Master Ltd. All Rights Reserved. Nickelodeon is a trademark of Viacom International Inc.

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19/04/2018 10:31

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02/05/2018 16:21

TEENAGE MUTANT NINJA TURTLES

THE ROAD TO RISE OF THE TEENAGE MUTANT NINJA TURTLES Premiering on Nick Toons and Channel 5 in September this year, Rise of the Teenage Mutant Ninja Turtles is an all-new re-imagining of the Turtles – with a new look, new weapons, new powers, new villains and new voices.

onsidered one of the most popular kids’ television programs of the 1980s, Teenage Mutant Ninja Turtles is a classic, global property created in 1984 by Kevin Eastman and Peter Laird. It first debuted as a successful comic book series and then became a hit animated TV show, a live-action television series and later spawned numerous blockbuster theatrical releases. The property is a global consumer products powerhouse, winning in every category that has hit shelves to date—with toys, apparel, video games, DVDs and more—and generating billions of dollars at retail. RISE OF THE TOYS Anne-Marie Noon, Marketing Manager, Flair Leisure Products comments on the upcoming toy launch: “This pivotal launch of The Rise Of the Teenage Mutant Ninja Turtles is without doubt a very exciting time for all concerned. The content delivered by Nickelodeon, together with the amazingly detailed Playmates toy line is second to none and we can look forward to a collection of figures, playsets and role play accessories that the fans are going to love!”

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Now the Turtles are back in a brandnew animated series, Rise of the Teenage Mutant Ninja Turtles, which follows the band of brothers as they discover new powers and encounter a mystical world they never knew existed beneath the streets of New York City. “Teenage Mutant Ninja Turtles has reinvention in its DNA, from the comic book in the 80s to the absolute record-breaking franchise it’s been for the last five years with Nickelodeon,” says Marianne James, VP Commercial Partnerships, Consumer Products and Experiences, Nickelodeon UK and Ireland. “And reinvention is how this 30-year-old franchise stays fresh and relevant to every new generation while satisfying the demand from its adult fans.” The new animation is 2D, embracing a very contemporary/hip style with a bold graphic look that gives a nod to the comicbook world as well. The show will be brighter with a lighter tone than previous iterations, but with humour still playing a major role. The new 26-episode series consists of 11-minute carts

telling self-contained, standalone stories to allow new viewers to join more easily – with hints at a larger plot. “In the new series, the four turtles are still brothers – just not blood brothers,” says Marianne. “They are each a completely different turtle species, collectively, they embody a modern, mixed family dynamic. In this way, we have further distinguished the four characters to make them specific and unique.” Flair is still on board as the master toy partner for Turtles and the first consumer products will come to market in October this year, just one month after the debut of the new series, with other categories to follow. “It is really important to us that the toys reach market as soon as possible after the new series debut,” says Marianne. “Flair have done a great job to bring the toys to market so quickly. There’s a lot of scope for consumer product with the all-new look. We know there is a lot of love and nostalgia for the Turtles with adults, teens, tweens and young children. We think the new Turtles will appeal right across the board.” BRAND HIGHLIGHTS ■S old more than 55 million action figures globally to date ■1 24 episodes (S1-5) which have been broadcast on Nick Toons to date ■1 .8 million page views across Nick.co.uk and Nicktoons.co.uk in 2017 ■$ 4 billion (USD) in global retail sales to date ■T otal units sold since launch 4,867,155 (UK)

01/05/2018 17:37

NEW

to the range! Twist for dress transformation

Rainbow Dolls 30+ songs and phrases

Shimmer Shine Flower Sprites On-the-Go Playset

Zetaâ&#x20AC;&#x2122;s Scooter

Includes carry handle Removable sidecar for Nazboo!

Available now! Subject to availability. ÂŠ 2018 Viacom International Inc. All Rights Reserved. Nickelodeon, Shimmer and Shine and all related titles, logos and characters are trademarks of Viacom International Inc.

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02/05/2018 17:31

MEET THE TURTLES Rise of the Teenage Mutant Ninja Turtles reimagines the characte rs in a fresh new way. The Turtles enjoy being teenager s. They ’re younger, a little more naïve and way more rambunct And they are not in a hurry to ious. grow up because there’s too much fun to be had!

RAPH

LEO

Raphael is the «

L eo is more straight-laced than in «

He loves fooling «

L eo’s got a rebel heart and isn’t afraid to «

versions past, the new Leonardo likes to think of himself as the ‘coolest’ on the team – a rascal with a wink of an eye and a sly grin.

enthusiastic, sometimes overly so, leader of the Turtles. around with his brothers, even in the middle of a mission

Raphael wants to be a «

stronger warrior and is a firm believer that practice makes perfect.

Raph’s tactical strategy begins « and ends with: “trust your gut, use your fists.”

size up any situation and uses his sharp intellect and quick wit to find the next golden opportunity, grand adventure or shortcut.

MIKEY

DONNIE

T he youngest, «

D onatello is a tech wizard and extreme «

Mikey has a wild, colourful and imaginative personality.

He is the eternal «

optimist, a natural at ninjutsu and finds comedy in any situation.

S ometimes, Mikey’s inherent «

talents can run amuck, which leads to spectacular wipeouts.

I n this new iteration of the Turtles, «

Mikey is an artist, incredible break dancer and enthusiast of B-Boy culture.

33_35_TMNT_New.indd 35

break the rules when he thinks he’s right.

H e can quickly «

logic is his game.

I nstead of being a meek geek, Donnie is «

very proud of his intellect – the by-product of which is a gentle, albeit unintentional superiority complex.

Being a softshell turtle never holds Donnie « back. He uses his genius to construct a series of wearable battle shells, transforming his most vulnerable point into his strongest asset.

« Donnie is more interested in working out troublesome engineering and coding issues than he is in fighting.

01/05/2018 17:38

OBC_Nickelodeon Supp 2018.indd 1

01/05/2018 13:03