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Giftwrapping: Design Trends
Wrapping & Rolling From exotic animals to the beauty of British nature, fruity flavours and bold geometrics, giftwrappings companies are abundant with newness. PG shares some of the latest design treats and trends. Right: The glory of green on a Stephanie Dyment collection from Glick.
Ben Dorney, creative director, Museums & Galleries...
Andrew Maddock, md of Deva Designs and designer Reuben Duffy... Tropical Trend: “Being confined to our homes longer than we could ever have anticipated we are ready to re-emerge, with our new tropical animal design reflecting this. We have now started printing on the reverse side of our wraps which adds perceived value as well as a surprise for the recipient.” Home Comforts: “After an unsettling couple of years, trends are more focused on wellbeing, health and sustainability, and it’s what makes them happy and comforting. We have therefore created natural fabric based designs in calming neutral tones. The flat wrap sheets are double-sided and the bags are printed inside and out, adding an organic, snug feel. New sizes are ideal for candles, diffusers or homely gifts.” Foosball: “Foosball has been in our range for an amazing five years and sold 140,000 sheets, so we felt it was time to re-invent this classic, making it bolder and brighter with more impact.” Above: The new look Foosball football wrap from Deva Designs.
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PROGRESSIVE GREETINGS WORLDWIDE
Building on success: “So far this year we've tried to build on proven successes within our wider ranges, in particular, some whose themes will mirror more general trends: Japanese art (in our case, a stunning Red Cranes designs from V&A), Wild Hares (in the floral collage style of Wild Press by Helen Ahpornsiri) and a Bee repeat (by designer Catherine Rowe) are three examples. In addition, we've added to our Guess How Much I Love You range with a new wrap in both everyday and Christmas.” Larger range: “Our wrap range is much bigger than it used to be, and for key prints is co-ordinated across giftwrap, tissue paper, rollwrap and gift bags (and often related stationery or cards) so retailers can really buy into a successful design and run with it.” Below: Among Museum & Galleries’ new wrap designs is Red Cranes from the V&A.
