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PEPPA PIG SWAPS MUDDY PUDDLES FOR OCEAN CLEAN-UP PROJECT Peppa Pig swapped muddy puddles for the British coastline this month with the launch of branded beach-clean activities, resources, and a George at Asda clothing line all in celebration of World Oceans Day. Partnering with Cleaner Seas Project and the online learning platform, Twinkl, Hasbro delivered rubbish-sorting activities and educational games to teach kids the importance of maintaining a healthy ocean. Coinciding with the United Nations’ World Oceans Day on Wednesday, 8 June, the partnership will see a further ten beach and river clean-ups take place across the country. Figures have shown that 32% of the 78 million tonnes of plastic packaging produced annually is left floating in our oceans. “Peppa Pig’s World Oceans Day partnership with Cleaner Seas Project aims to inspire little
ones on how to take small steps to reduce waste in our oceans,” said Marianne James, vp EMEA, consumer products at Hasbro. Asda marked the occasion with a line of Peppa Pig x World Oceans Day clothing developed by its fashion brand George. It features ocean-themed designs produced using sustainable and recycled materials. “Asda is an important partner to Peppa for many reasons; a key one is the values we share,” said Marianne. “We’ve worked closely to build more sustainable products across our everyday business and elevate them at key moments. “World Oceans Day is an example of coming together with incredible partners such as Cleaner Seas and Twinkl, as well as with key licensees who share our passion, to educate our consumers about how they can help.”
CAROUSEL CALENDARS JOINS THE SCIENCE BASED TARGETS INITIATIVE The parent company of Carousel Calendars, Otter House, and Calendar Club has joined the Science Based Targets Initiative to reduce Scopes 1 and 2 Greenhouse Gas emissions by 46% in the next eight years. Zebra MTD has been working on improving its environmental impact for several years by setting internal targets to reduce emissions across its entire operations. The Science Based Targets Initiative (SBTi) is a partnership between CDP, the United Nations Global Compact, World Resources Institute, and the World Wildlife Fund. It’s a programme to help limit global warming to well-below 2°C above pre-industrial levels and pursue efforts to cap temperature rises at 1.5°C. Prior to joining, Carousel had already removed shrink wrap from 65% of its calendars, Otter House had introduced plastic-free jigsaws, and the team had implemented renewable electricity across each of its offices. “Our prior activity has been enormously helpful in setting us up for the initiative,” said Steve Plackett, md of Carousel Calendars. “It’s important for us to have clear objectives so the company, suppliers, customers, and our staff all know where we’re heading. The SBTi focuses on cutting carbon, which is important for us. It takes away concerns about off-setting which troubled us for a year or more.” As part of the initiative, Zebra MTD must onboard at least 50% of its key product suppliers with the SBTi by 2025. “If our suppliers adopt SBTi it means they will be pushing their suppliers, so the whole supply chain reduces its carbon footprint in line with the science-based targets,” explained Steve. “It’s not just our print manufacturers, it’s our major UK and American calendar publishers who supply us in Carousel and Calendar Club, too.”
A NATURAL SELECTION: NATURAL HISTORY MUSEUM TAPS TSBA FOR GLOBAL LICENSING TSBA Group has underlined its commitment to the Natural History Museum’s ‘Before Life; Shelf Life; After Life’ values of sustainability with a tight focus on partner credentials as it grows the brand’s international licensing portfolio. The Museum has already made important strides in driving environmental awareness and sustainability within licensing across its UK partner base. “Sustainability will be looked at holistically across product, packaging, and promotion and how each stage of a product’s lifecycle can be developed with this as a focus,” said Jo Edwards, TSBA Group’s global head of licensing. “This may be based on the fabrics chosen, the manufacturing processes, the ability for packaging to have a second usage, or a campaign that gives back. We hope to shine a spotlight by collaborating with companies that make considerate products that appeal to consumers while minimising their impact on the world around us.” Maxine Lister, head of licensing at The Natural History Museum, added: “I’ve always been a fan of TSBA’s licensing programme, they have created some incredible products. “Together, we’ll be looking for international brands, licensees, and retailers that have the same ethos in terms of sustainability, but also create beautiful products that inspire an appreciation of the natural world.”
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