Progressive Party Europe January/February 2023

The show must go on

January has perhaps not been filled with as much hope and positivity as normal, or should I say as it used to be pre-Covid, as there’s no denying everyone is facing challenges going into 2023. The cost-of-living crisis is affecting consumer confidence and spending, and following that golden quarter, people will now be beginning to tighten their belts.

Retailers have received support with energy bills over the winter, up until March, and while a new scheme has been put in place by the government to support businesses further after March, the level of financial input is set to drop dramatically at that point.

A recent report from the Centre for Retail Research showed that shop closures saw their highest rate for five years in 2022, with over 17,000 sites closing. This coupled with the British Retail Consortium’s warning of a challenging first half, make for worrying reading as we enter 2023.

Alongside that, the shortage of helium and subsequent price hikes, are hitting party retailers hard. As I write this column, it has been announced that after a week of speculation, US retail giant, Party City has filed for Chapter 11 bankruptcy.

General consensus in the industry is that it’s going to be a tough few months at least, but as usual in the world of party, nobody is sitting back and waiting for the tough times to hit. Instead, suppliers are innovating. Balloon manufacturers are introducing new lines of airfilled balloons, costume suppliers are expanding accessory lines to facilitate lower cost dressing up options, and the industry is focussing in on making the annual events better than ever. As one exec outlined in the feedback feature – “Key seasons seem to be holding up well”.

As such, we are also looking forward in this issue to World Book Day, which returns to normal classroom activity for the first time this year following varied Covid restrictions over the last three years. The dress up sector has a range of new licensed and generic costumes as well as some teacher offerings, which are sometimes overlooked, ready for the event.

And the next few months hold much to look forward to in business terms. New year at Max Publishing usually mean only one thing –show issues. And with a distinct lack of shows to write about for the past few years, it’s been really refreshing to hear the buzz in the party industry as many of you prepare to return to Spielwarenmesse and Spring Fair in the coming weeks.

There is a plethora of exciting new products ready for their trade fair debuts, and both retailers and suppliers are excited to get back to face-to-face meetings in that distinctive show floor environment.

We look forward to seeing you on said show floor in a few weeks time.

Katie Roberts-Mason - Editor

Rob

Jo

Willis - Publishing Director

Pilcher - Advertisement Manager

Above: Progressive Party Europe’s Katie Roberts-Mason.

Everything you want to gift

Create special moments from the show floor to your shop floor. Best-sellers, contemporary designs, unique and personalised gifts –it’s all here waiting to be discovered.

Find out more at springfair.com

Organised by

What’s happening… a lot of moving and shaking and new offices.

EXECUTIVE PROFILE: Club Green’s Ross Feeney.

LETTER FROM AMERICA: Ed Avis on looking back, and looking ahead.

FEEDBACK FORUM: Your hopes and dreams for the 12 months in front.

WORLD BOOK DAY 2023 Opportunity, observation and expectation.

SPIELWARENMESSE 2023: That’s Nuremberg, to you and to me…

SPRING FAIR 2023: Your guide to party products within the multi-market show

Industry positive ahead of 2023

Industry execs are hopeful that despite a challenging economic climate, and continuing supply issues, the year ahead will be strong overall.

As a fresh set of challenges face the party industry, including supply problems with helium, many are diversifying product offerings. Jonathan Grassi, vice president of Grabo Balloons, explained: “The year 2023 will be an important year, probably of changes, caused by the limitation of the use of helium for which we have equipped ourselves properly. We will present at Spring Fair our drop bases, a real base that allows most of our air balloons to be inflated and placed on this base becoming stand-up balloons.”

Others have high hopes for new ranges and milestones. Tony Lewis, Disguise’s director of sales and marketing, commented: “2023 is an incredible year for Disney with their 100th anniversary, Frozen 10th anniversary and two highly anticipated movies in June and November so it should be very promising. Let's go for 2023.”

The nature of the party industry will keep consumers spending, said Mark Brett, sole UK agent for Boland: “Despite all the travails facing the marketplace, we still see growth and development within the party market. The consumer will still spend on having a good time. That may mean cutting back but within the retail market place the consumer can create

their own fun for not a great deal of money. And fun is something we all crave for.”

Key events are also still bringing in sales, said Elliott Peckett, director of Smiffys: “There will inevitably be some caution on the high street and online across the UK in 2023, but less so in the EU, US and Australia who are all coping better economically.

“However, key seasons seem to be holding up well – on top of our record 2022 Halloween performance, we have had a superb pre-sell for Halloween 2023 across all markets, and Carnival in Europe is back with a bang. World Book Day in the UK will be the first since 2020 to not have been impacted by Covid restrictions and pre-sales are strong on the back of that.”

Sergio Battaner, sales and marketing director, Palmer Agencies, summed up: “2023 comes with a fresh set of cost-ofliving challenges but, once again, we’ll aim to be resourceful, savvy and clever enough to offer value for money, new ideas and super customer service.”

Left: (l to r) Sergio Battaner, Jonathan Grassi, Elliott Peckett and Mark Brett. Industry execs remain confident going into 2023.

Rubies expands Nordics and Benelux teams

Following the recent acquisition of a new central European warehouse and further expansion of its distribution network across Europe and the Nordics, Rubies is growing its team to match unprecedented demand.

Lisbeth Hagen Skadhauge joins as senior account manager for the Nordics, while Arjan Driessen is welcomed as head of sales for Benelux. Between them, the two new starters will be responsible for a large proportion of Rubies’ sales and distribution operations within the central and northern Europe markets, aiming to expand and build new relationships with customers and licensors alike.

Lisbeth will be based in Rubies

Copenhagen office and will report into Ian MacCrimmon, head of sales Nordics. Lisbeth will be responsible for growing existing accounts while developing partnerships with new clientelle.

Joining with a wealth of experience, Lisbeth is a well-respected and experienced senior manager, who has previously worked for Disney and Funko.

Arjan Driessen will be based in the Venlo offices in the Netherlands and will report directly to Graham Gardiner, commercial director. Arjan has a successful track record with key retailers across Europe for a large toy company, Playgro.

Graham Gardiner, commercial director –UK, central, eastern and northern Europe, commented: “As our European market demand continues to grow at an extraordinary rate, we are happy to welcome on board two specialists within the region who will be able to match that business requirement with exuberance and a passion for customer relationship management and development.

“Both Lisbeth and Arjan bring with them years of experience in market analysis and sales growth and are a perfect fit for team Rubies.”

Left: Lisbeth and Arjan join Rubies as the European market demand continues to grow.

Opposuits launches licensed onesies

Opposuits is adding a brand new collection of licensed Sesame Street and Nintendo-themed onesies under its Suitmeister brand.

The cosy and comfortable jumpsuits are perfect for lounging around the house, running errands, or even as a fun and unique outfit for a night out.

Featuring favourite Sesame Street characters such as Elmo and Cookie Monster, as well as Nintendo characters like Mario and Luigi, the collection is made with soft and high-quality materials.

Party City files for Chapter 11 bankruptcy protection

Following speculation in the media, the US retail giant filed for Chapter 11 on Tuesday 17 January.

Party City said it had reached a pre-negotiated agreement with a bondholder group to support an ‘expedited restructuring’ which it expects to complete in the second quarter.

The retailer reported $1 billion to $10 billion of estimated assets and liabilities, and said it had obtained $150 million in debtor-inpossession financing to support its operations.

Party City’s subsidiaries outside of the US, its franchise stores, and its Anagram business were not part of the bankruptcy proceedings. The company said its stores would continue to remain open.

The retailer recently reported that it had received a continued listing notification from the New York Stock

Exchange, as it was no longer in compliance with the criteria, which requires listed companies to maintain an average closing share price of at least $1 over a consecutive 30-day trading period.

Late last year, the company

also lowered its earnings outlook to $130 to $150 million from its initial guidance for 2022 of $275 to $300 million, and announced it was embarking on a costcutting plan of $30 million.

Above: Party City has filed for bankruptcy protection.

Palmer Agencies unveils new strapline

The company wants to relay the new motto to its customers and colleagues in the trade as it aims to become the key partner for all the trade so everyone can ‘Win the party’.

Palmer Agencies – Win the party – is not about medals or prizes, but about having fun and enjoying what we do – making sure the company brings positive energy and constructive ideas to all the industry.

Sergio Battaner, sales and marketing director, commented: “We’re not here to draw the party, let alone lose the party. We’re here, in this very industry, to win the party with all our friends, customers and colleagues. Even in complicated economic times like the ones we live in, we will always aim to win the party, giving our customer the products they need, the service they expect and deserve, and ideas that will bring more business to work with us.”

Above: Palmer Agencies wants to win the party with its customers, colleagues and friends.

ILFD Group reports 78% sales growth

Turnover for October grew by 78% versus October 2021, as the company dressed over 300,000 people worldwide for Halloween.

ILFD experienced its best Halloween ever this year, with some of its newest lines taking the number one spots on UK marketplaces including eBay and Amazon. New launches included skeleton, vampire and devil cheerleader costumes for both adults and children.

Costume designer, Lewis Saye, commented: “Spotting our costumes on social media and television is one of the most rewarding things about the job.”

Harlequin Party Shop to close

The 32 year-old Lewisham business closed its doors for the final time on 31 December 2022.

Owners Karen and Pete Dawson (pictured) posted to their business Facebook page to inform customers that after 32 years of trading, they have made the decision to close the shop for good.

The post said: “We have met some wonderful customers and made some great new friends and regulars that mean the world to us.

“As the song goes ‘I’ve had the time of my life’.”

The post has so far received over 100 messages of luck and thanks for the couple, who have made the decision to retire.

Above: Karen and Pete Dawson have made the decision to retire.

The company merits its in-house dispatch system as a key factor in its success, as well as its aim to cater for all sizes to help consumers feel comfortable about dressing up. Some costumes range up to a 4XLarge and the majority are available in plus sizes.

Year to date, ILFD is about 40% up and has no plans to slow down as it eyes US and Canada as its next growth markets. The company is partnering with distribution centres within each country to allow it to fulfil express delivery and dramatically increase orders.

The group also launched Cazaar.co.uk – the party marketplace – last year, which has been flourishing with over 25 toy, costume and partyware sellers in the UK offering next day delivery.

George Nesnas, director of ILFD Group, said: “We continued to produce more stocks during Covid even though the party industry saw downturns. Our ethos has always been to produce affordable costumes and accessories and offer an incredible service to customers. We offered next day delivery up to 10pm throughout the peak season and this contributed to a lot of new business.

“We are now out of Covid and having high stock levels of great products has really paid off. As we turn our eyes to foreign markets we are still planning on a record growth year in the UK for 2023.”

Right: ILFD is about 40% up year-on-year and has no plans to slow down.

Spring Fair announces Inspiring Retail Stage programme

The show, which runs from 5 – 8 February 2023 at the NEC Birmingham, has announced the content programme packed full of speakers, including Theo Paphitis.

Created as a platform to champion retail, the Inspiring Retail Stage’s full schedule of live content will kick off on Sunday 5 February at 11am with ‘Do you know which key numbers will help you grow your business? Five crucial figures you need to know to boost your business in 2023’ by Forbes.com contributor and small business retail expert, Catherine Erdly.

With sustainability still top of the agenda, highlights also include ‘A disruptive new model for corporate sustainability and ESG’ with former UNESCO special envoy and md of Element Four, Georgia Elliott-Smith at 12.10pm. At 1.20pm, John Pearce, ceo of Made in Britain, then brings together a panel of speakers to examine the latest innovations in sustainability messaging and more.

Spielwarenmesse launches RedNight networking party

Day one closes with drinks at 5pm and a celebration of UK retail and the businesses making a difference. In partnership with Modern Retail, Spring Fair hosts the Good Retail Awards for the fourth year, with winners announced from 5pm.

Josh Pitman, md of Priory Direct-Planet Friendly Packaging follows with ‘How to minimise the environmental impact of eCommerce’, with the ultimate goal of making a fully sustainable industry.

TrendBible is back on Tuesday at 11am with ‘Trend update: celebration and gifting trends for 2024′. At 2.30pm, The Sun’s business editor Ashley Armstrong hosts an ‘In conversation with Theo Paphitis’ retail entrepreneur and TV dragon.

Later at 3.45pm, Helena Mansell-Stopher, ceo at Products of Change leads a panel discussion on new packaging legislation.

On Wednesday at midday, Steve Manser, head of marketing at DCUK hosts a session

on ‘Child mindset marketing: Are you kidding?’ Following on from the previously popular ‘Magic marketing and mindsets’ series, this session is all about the very best child-like traits, attitudes and approaches that we should be encouraging in ourselves, and our colleagues.

The full line-up can be found here – https:// www.springfair.com/seminars

Rubies introduces the Green Collection

On the evening of Thursday 2 February, 2023, from 6pm, RedNight will premiere with exhibitors inviting trade fair guests to parties on their stands.

Networking in atmospheric surroundings is the ‘big thing’ at the 2023 event, and the organiser promises music and culinary delights at RedNight, as exhibitors and visitors make new contacts, get back into conversation with long-established business partners, and enjoy the evening together.

Entry to RedNight is included in the ticket, both for trade visitors and media, with no separate registration required.

Spielwarenmesse has also put new measures in place to help attendees plan their visit more effectively. All participating companies, new exhibitors, brands and licences can be found quickly and easily on the new app and online. Relevant entries can then be saved in a favourites list.

In addition, the interactive hall plans provide an overview of the exhibition space. New to the app is the guide function, making it easier for visitors to find their way around the fair. Spielwarenmesse Digital is also available, offering the option to arrange appointments in advance.

Below: RedNight will premier in February, allowing exhibitors to invite trade fair guests to parties on their stands'.

Following the successful launch of its adaptive dress-up, Rubies has launched another game changing product range.

A key part of Rubies’ ongoing strategy has been to change both the way it packages its products and the products themselves. So the company is delighted to launch the new Green costume collection.

Featuring characters from some of the company’s key licences, including DC, Marvel and Star Wars, these costumes have been specially crafted with the environment in mind.

The Green Collection is designed to be as environmentally conscious as possible, manufactured with 100% responsibly sourced materials and recycled polyester from plastic bottles. Costumes will be available in a wide range of children’s sizes from toddler to 10 year-olds. The range will include characters such as Marvel’s Iron Man, The Hulk, Captain American, and Star Wars’ Storm Trooper and Darth Vader.

Designed to be more durable, reliable, reusable and energy and resource efficient than ever, the Green Collection is also machine washable, allowing for multiple uses, and passing down to future generations. Rubies has also removed all plastic from the packaging, including replacing the hangers with FSC certified cardboard alternatives.

Mike O’Connell, managing director, commented: “This is not the first step Rubies have taken towards becoming a more conscious business and it won’t be the last, but it is certainly the biggest leap we have taken. From initial conception right the way through to production and distribution, we knew that this range of costumes would bring real change.

“We are proud that we are using our position as industry leaders to create a wave of transformation and that we can be a positive example as a business. We’d also like to thank the licences we work with for their support of this significant stride forward and the support to ensure we produced costumes to represent their incredible characters, encourage play and are green.”

Above: The Green Collection is manufactured with responsibly sourced materials and polyester made from plastic bottles.

Creative Party launches over 100 new products

As the company enters its 70th birthday year, it is launching its 2023 inspirational lookbook, showcasing seven new party ranges.

The new lookbook from Creative Party links directly to the ecommerce ordering website, making it simple to go from browsing to purchasing in a few simple clicks. The book includes exclusive features on the 70th birthday year, as well as a sneak peek inside the Sugarcraft factory.

The Farm Animals design is ideal for children’s birthdays, featuring farm favourites from cows to tractors, and more. With Sturdy Style construction, the plates will last for rodeos to come. The collection is complemented with the Touch of Colour coordinating solids Classic Red, Fresh Lime and Pastel Blue.

Digital Game features a colourful video gaming motif and pairs with solid colour tableware in Candy Pink, Amethyst and Pastel Blue.

Unicorn Galaxy features

Widmann appoints new global sales director

Cesar Campos has taken up the role at Widmann Milano Party Fashion and will oversee the company’s plans for international development.

In his new role, Cesar will be responsible for providing sales development and customer service, as well as implementing commercial plans.

Widmann is making significant investments to continue growing internationally, as well as consolidating its position as a leading player in the party fashion industry.

Cesar’s appointment is a vital part of the plans to reach the expansion goal. A spokesperson at the company said: “We are convinced that Cesar’s experience will greatly contribute to the success of Widmann and its partners and customers.”

Cesar boasts over 20 years’ experience in international business development across a range of industries.

magical Pegasus, unicorns and shooting stars in a mystical style and is complemented by Touch of Colour Purple, Bermuda Blue and Candy Pink. The popular Girl Dino décor now has matching tableware. Prehistoric fun takes a feminine approach with colourful creatures and tropical leaves.

Teddy Bear is ideal for welcoming new additions. The gender neutral Teddy Bear collection features bears and blocks, and pairs with Touch of Colour Fresh Mint, Ivory and Glittering Gold.

Pretty pastel butterflies dance amongst watercolour blooms in the Butterfly Shimmer range, with simmering gold details in the comprehensive assortment of tableware and décor. Finally Gymnastics Party features bright gymnast silhouettes set amongst stars and stripes.

Smiffys joins Pinocchio and Friends line-up

Lisle Licensing has announced two new licensees for the brand ahead of the toy launch in spring 2023.

Pinocchio & Friends is the reimagined TV

of Italian entertainment powerhouse, Rainbow. The series launched earlier this year on CBeebies and is poised to launch its master toy range from Flair in the spring.

Smiffys will lead on the dress-up category, developing a range of costumes including key characters, Pinocchio and Freeda.

Francesca Lisle, md at Lisle Licensing, commented: “We are thrilled by the enthusiasm of the industry at this beautiful series which hit the ground running on CBeebies and has continued to grow in popularity. We look forward to making further announcements in the New Year.”

Matteo Olivetti, sales director global consumer product, Rainbow Group, added: “We are really confident that, thanks to the assets and support from Lisle Licensing, Pinocchio and Friends will achieve even greater results in the UK and more deals will soon be disclosed.”

Left: The Farm Animals range features Sturdy Style construction.

Right: Cesar Campos is the new global sales director at Widmann.

series by Iginio Straffi, ceo

Above: Smiffys will lead the dress-up category for the brand

Single-use plastic cutlery and plates banned in England

The government has confirmed that singleuse items such as plastic cutlery, plates and polystyrene trays will be banned in England.

The date the ban will come into effect is not yet clear, but environment secretary Therese Coffey, said the move would help protect the environment for future generations.

Government figures suggest that 1.1 billion single-use plates and over four billion pieces of plastic cutlery are used in England every year, which often ends up in landfill and do not decompose.

The confirmation of the

move from Defra follows a long consultation.

Therese Coffey commented: “I am determined to drive forward action to tackle the issue head on. We’ve already taken major steps in recent years – but we know there is more to do, and we have again listened to the public’s calls.

“This new ban will have a huge impact to stop the pollution of billions of pieces of plastic and help to protect the natural environment for future generations.”

Right: Single use items such as plastic cutlery, plates and polystyrene trays will be banned in England.

Amscan introduces new ecofriendly party basics range

In light of the recent ban on singleuse items, including plastic cutlery, plates and trays in England in the future, Amscan has announced a new range of eco solutions.

The company has redesigned its formats and colours, placing sustainability at the forefront of its development. Across 18 colours and seven formats at launch, the eco solutions will join the company’s core solid colour assortment.

The 23cm plate features a natural, non-chemically modified coating, making it more ecofriendly and recyclable. The new products are also labelled with the relevant information to make recycling easy for consumers. The plates are FSC certified products.

33cm 3ply luncheon napkins are printed onto a white background to give a vibrant colour, and are now home compostable, as well as being FSC certified.

Amscan’s new 227ml paper cups feature the latest required warnings, making them compliant for the EU zone. Meanwhile, the tablecovers are available in two formats – paper and reusable wipe clean plastic options. Both are available in 18 colours and measure 137 x 274cm. The reusable version is 40gsm plastic and the paper option is also FSC certified.

The reusable plastic cutlery in the range comes in two options: A mixed 24pk of 12 forks and 12 knives and also a 24 pack of spoons. The items are now top rack dishwasher safe.

All of the packaging will also display the sorting and recycling logos, making it easier for customers to dispose of correctly, and also do their bit for the planet.

Left: The new range from Amscan responds to the recent news of a singleuse item ban in England.

BAPIA launches new benefit

The BAPIA team is excited to reveal an exclusive new benefit to all members, the BAPIAplus platform, offering benefits and discounts.

Claire Knott, BAPIAplus administrator, said: “These are very challenging times for everyone and the team invested a lot of time and energy on finding something that they felt will really help in the current difficult economic climate.”

John Bowler, BAPIA chief executive, added: “We believe that it is our role to support our members and we were convinced that by investing in BAPIAplus, we would be able to support not only their business, but also their day-to-day activities.”

Through the BAPIAplus platform, members can enjoy thousands of discounts and cashback offers for hundreds of the UK’s most popular retailers and brands. From supermarkets and high street shops to restaurants and online stores. It’s easy to make great savings on everyday shopping and more. Members can also save at thousands of independent retailers with the Local Discount Card.

As well as discounts, BAPIAplus members can enter competitions to win exciting prizes, and access valuable wellbeing tools to support different areas of their lives.

BAPIAplus is available now to all BAPIA members. If you’re not a member and wish to join, visit the website – www.bapiaonline. com and click on membership/join here.

Above: The new member benefit offers discounts, competitions and wellbeing tools.

A mistake is only a mistake once

HOW LONG HAVE YOU BEEN AT CLUB GREEN?

I initially joined Club Green in 1997 as a university student looking for summer work. I was fortunate to work a number of holiday periods with the company before joining full-time in January 2000 as online and export sales manager. I left in May 2002 and spent 18 years working in events and marketing (including holding a number of c-level positions), before being invited to re-join Club Green in May 2021 as director of operations.

WHAT IS YOUR GREATEST ACHIEVEMENT AT THE COMPANY?

When I re-joined the company in 2021, we faced a number of significant challenges (that were a consequence of the pandemic, and certainly not unique to Club Green) around the consistency of our stock levels and the reliability of our supply chain. I’m sure many readers experienced the same issues. We spent a number of months reforecasting our orders with factories and we worked really hard with our suppliers to make sure we had the right stocks at the right time to fulfil all our deliveries.

That hard work in mid-2021 paid off, and throughout 2022 our stock levels were both reliable and consistent – providing our customers with the confidence they needed to not just stock our products but to increase the number of our ranges on their shelves.

FAVOURITE PART OF YOUR JOB?

I have always been a big believer in empowerment. If you give your team ownership of their targets, they will work hard to achieve them. We share information on business performance with the team at regular meetings, and set company targets for everyone to work towards.

We set company targets not sales targets, because there is no point making a sale if the products are not fit for purpose, or the stock is not there to sell. Every member

of the team is responsible, in part, for a consignment or a pallet leaving the building and only once it has left do we add its value to the target number.

Weekly and monthly targets are set, and I really enjoy updating the numbers. There is a real buzz around the building when we hit the number, and a real drive and determination to do better when we don’t.

WHO IS THE UNSUNG HERO OF THE COMPANY?

We are extremely fortunate to have a loyal and committed team, many of whom have been with us for over 10 years. We have always encouraged a positive team ethos – we succeed or fail as one team, so I’m not going to single out any one individual. Every member of the team plays their part, knows how they are part of our success, and is both passionate and committed to see the business remain sustainable and continue to grow.

WHAT IS THE BIGGEST CHANGE WITHIN THE PARTY INDUSTRY THAT YOU HAVE SEEN SINCE YOU HAVE WORKED IN IT?

I think we are seeing some seismic changes at the moment. Sky News recently reported that 50 retailers a day are closing, and many of those are inevitably going to be in our sector. That is a terrible loss for the business owners and their employees, and a real challenge for our sector. Hopefully the current economic slowdown will be shallow and swift and we see people back in our high streets in the spring.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER BEEN GIVEN?

The first chief executive I worked for, David Main, had a huge amount of experience. He taught two valuable lessons that I have never forgotten. Firstly, he always encouraged me to believe in my own ability and to have the mindset that nothing wasn’t achievable if I worked hard enough.

Secondly, and arguably more importantly, he taught me to take ownership of my mistakes and to learn from them. He would always say that ‘a mistake is only a mistake once’, which is absolutely true. In business nothing stands still, everything is constantly changing and evolving so we must learn, adapt and move forward.

BIGGEST LESSON YOU’VE TAKEN AWAY FROM THE LAST YEAR?

For me two words characterise 2022, ‘resilience’ and ‘confidence’. Resilience because 2022 was a year of the unexpected. The war in Ukraine, energy price hikes and high inflation all impacted on consumer confidence, and caused the whole sector to reforecast expectations for the year. We had to be extremely reactive to market changes and sufficiently fleet of foot not to get caught out. I think we achieved both, and we continued to deliver for our customers.

Confidence, because 2022 reminded us to be confident about our products and our customer service. Despite the economic challenges, our business remained strong and we have started 2023 with an increased customer base, eight new product ranges and over 200 new lines. Our good stock levels meant we could fulfil orders and meet client schedules throughout the year, and continued to grow our positive profile and reputation within the party sector.

IF YOU COULD CHANGE ONE THING ABOUT THE PARTY INDUSTRY, WHAT WOULD IT BE AND WHY?

I’m a big fan of Christmas, it is a lovely time of year to spend with family, and I love seeing my children, Mia and Max, open their presents. They are still at the age where it’s magical. What’s not so much fun is then coming back to work in January and having to plan for the forthcoming Christmas –new products, new supplies, new orders etc. Sometimes it feels like Christmas never ends. For 2024 perhaps we could all agree to start planning in February instead of January, so we all get a break?

IF YOU DIDN’T WORK IN THE PARTY INDUSTRY, WHAT INDUSTRY WOULD YOU WORK IN AND WHY?

Having spent a lot of my career outside the industry, I feel I still have a lot to prove and a lot to achieve before thinking about anything else. This is a great industry with some fantastically passionate people working hard to deliver great products to their clients and I am thoroughly enjoying being part of it.

However, I have always been a huge F1 racing fan, and have always been fascinated by both the politics and economics of the sport. If I had the opportunity to be a racing driver, I would jump ship straight away. However, I think I’m probably too old now and would certainly need a diet first.

Ross Feeney, operations director at Club Green muses about empowerment, resilience and learning from mistakes.

Left: Ross Feeney

Gemar set for UK lift-off

Gemar UK will be headed up by John-Paul Banbury, Mark Drury and Richard Turnbull, who have a wealth of experience in the balloon and party industry.

The launch of Gemar UK marks an exciting development for the Gemar family, as, together with Gemar, the UK team plans to grow and further establish the brand in the UK.

Headquartered in Italy, Gemar already has a strong track record of sales in the UK. Now, with the creation of Gemar UK, the stage is set for further exciting growth.

Genesio Rocca, vice president of the familyowned Gemar business, commented: “It’s with real pride and excitement that I can announce the creation of Gemar UK – a new business with responsibility for delivering the full Gemar experience to this high potential market.

“Over the last 18 months, thanks to the hard work of the local team, UK demand has grown rapidly. Now we’ve decided the time’s right to strengthen the support and service and bring the UK into the amazing Gemar community.

“This association marks an exciting new chapter, and we’re really looking forward to seeing how our brand develops in the capable hands of John-Paul, Mark and Richard.”

Gemar UK will stock all Gemar products, distributing from its warehouse in the centre of the UK. The division will provide all the benefits of a UK supplier, including the fully stocked warehouse offering two-day lead times on all orders. Gemar UK will also offer a dedicated training and marketing support service for all customers, as well as extensive product knowledge, industry leading events and expert guidance.

The company will be celebrating the launch of Gemar UK at Spring Fair from 5-9 February, 2023. The stand will feature new product launches, three daily demonstrations from Gemar, and industry renowned artists, as well as the opportunity to meet the team and explore new opportunities.

John-Paul Banbury, the new head of Gemar UK, concluded: “Gemar UK is an incredible opportunity for us to work alongside such an amazing, well-respected brand and company. Gemar is a family business like mine with innovative ideas, excellent product, with an equally excellent price point.

“An area that stood out to me is their incredible ‘Go Green’ project and the whole company ethos that is unmatched by anyone in our industry. Gemar has an amazingly supportive community and the Spring Fair’s a great opportunity to meet the new team and see what’s on the horizon.”

The launch of Gemar UK has also been warmly welcomed by trade customers. Bex, owner of Blow it with Bex, commented: “I’ve been using Gemar balloons behind the scenes for a little while now. Well, I’ve fallen in love with the brand. From the insane colour range to the thickness of the latex and its super long necks, I can’t rate the products enough.

“The launch of Gemar UK means that you will now be able to easily get your hands on all the stock here in the UK from all major distributors. I was lucky enough to be involved in the launch of the new Prosecco colour. If you’ve seen it on Instagram, wait ‘til you see it in person, the colour is stunning. My academy members can’t wait to get their hands on it and have the Gemar products readily available to all us UK artists.

“I think Gemar will be the next big thing in the balloon industry and I’m super excited to work with Gemar UK some more and see where this year takes them.”

Far left: Gemar’s new Prosecco colour is a mix between silver and gold.

Left: Bex, owner of Blow it With Bex.

Left: John-Paul Banbury, Mark Drury and Richard Turnbull will head up Gemar UK

Stand 9C73

GHOST FACE is a registered trademark of Fun World Div., Easter Unlimited, Inc. All Rights Reserved. Ghost Face protected under worldwide copyright registration and is the exclusive property of Fun World Div, Easter Unlimited Inc. All Rights Reserved.

THE ICON OF HALLOWEEN is a registered trademark of Fun World Div., Easter Unlimited, Inc. All Rights Reserved.

Fun World is a registered trademark of Easter Unlimited, Inc. All Rights Reserved.

Win the Party!

Looking back and looking ahead

I’ve only been involved with the NCA since 2014, so my perspective is short. But in those years, and especially in the past year as we’ve researched the association’s history in preparation for the centennial, I’ve observed a few key things. Let me share three with you.

First, since the beginning of the organisation, personal business concerns have routinely trumped organisational loyalties. Case in point: The president of the NCA, Pam Markel, has been reading old association publications and came across a 1927 article written by one of the NCA’s founders, John Hansen, who reported that when he crossed the United States seeking members to join the group, nearly everyone figuratively slammed the door in his face. They all thought he was trying to steal their great ideas. Fortunately, he eventually found enough fellow travelers who believed in the value of sharing ideas, that the NCA was launched.

More recently, it’s very clear to me that while members value the history and fellowship of our group, when it comes time to pay their annual dues, they carefully measure the cost against the business value they received. Did I learn something from an NCA event? Did I save money with one of the discount programs? Did I use a resource that opened a new market? OK, I’ll write the cheque.

My second observation is that perhaps the greatest value the NCA

provides to members is the opportunity to network with other members. You might think this contradicts my previous observation, but the networking I’m talking about is the kind that helps them choose products or crack a new market or learn about a new technology. I believe that when members talk to each other one-toone about a business issue, they learn more than they do by attending a formal event. If another shop owner says, “This is a good product, you should stock it,” they believe them.

The value of networking is one reason Covid was so stressful – normal networking didn’t happen. Now that we’re easing out of that crisis, networking is returning, and that’s a relief.

My final observation definitely contradicts my first observation, but you’ll understand: In the long run, association members value the friendships they made through the association more than anything else. Long after they’ve retired or otherwise left the costuming business, many former members still maintain relationships with each other. Our retirees – even those who don’t actively participate in the group any more – are some of the most devoted advocates the NCA has.

That leads to my final point of this column: Our grand celebration of the 100th birthday. It will be held in Indianapolis, Indiana on 4 – 6 August. We’ll enjoy a lot of memories of the group’s long history, but we’ll also spend many hours helping members build their business through hands-on classes. Everyone is invited – current members, prospective members, past members. I guarantee that the event will be entirely worthwhile for all of them. Learn more at www.costumers.org.

Below: The National Costumers Association was founded in 1923

Rarely does an organisation exist a century or more, but that’s the mark the National Costumers Association has reached this year, 2023. The group was founded in 1923, and naturally, we plan a major celebration for its 100th birthday. Before I discuss the party, though, let me share a couple of observations about the group’s history.

Above: Ed Avis is the executive director of the National Costumers Association. Contact him at executivedirector@costumers.org.

FEED BACK

2022 was the year restrictions were finally dropped after the pandemic and life began to return to normal. However, the war in Ukraine, Brexit, and many other events, have caused a number of challenges worldwide. Progressive Party took stock of the past year including what went well and what was difficult, and looked ahead to 2023 with some key execs.

THE YEAR AHEAD

GLORIA VETA brand and sales director, Gemar

“This year we stand poised, ready to soar the new future.

The world of balloons is changing, and the possibilities are endless.

“Looking back at 2022 among the many difficult challenges we faced, we did find new opportunities and a few bright spots, and personally I prefer to ponder more on the opportunities, rather than dwell on the negatives.

“First and foremost, we are satisfied that our business, that had rebounded strongly in 2021, continued to grow at a more sustainable pace.

“Gemar is entering 2023 with many new ambitious projects, starting with our commitment to sustainability, as we present balloons which are 100% biobased, made with renewable caoutchouc sourced from FSC certified plantations.

“We are also introducing Gemar Creator, a unique design tool to create balloon compositions using cutting edge digital resources. More than just a design tool, it’s a marketing tool that will completely rewrite the rules of balloon design and grow the professional use of balloons.

“Another important project involves people, as we just announced the creation of Gemar UK, a new business created to deliver the full Gemar experience to the UK market. Gemar UK will be headed up by John-Paul Banbury, Mark Drury and Richard Turnbull, who have a vast experience in the balloon and party industry. Together with Gemar, the UK team plans to grow and further establish Gemar in the UK. This association marks an exciting new chapter for our business and will bring the UK into the amazing Gemar community.

“What do I see in the future? I imagine a future inspired by balloons.”

MIKE O’CONNELL managing director, Rubies

“Our enviable distribution network across Europe has grown over 2022, with the acquisition of our new fulfilment centre in Central Europe. In addition to wider distribution than ever before, our German market presence has

increased significantly and as a business we have strengthened our teams across the continent, including the hiring of Justin McGiffin as head of licensing and Pete Silver as head of sales. Being able to navigate the peak season with Halloween and the festive period might be perceived as a challenge by others, but to us, with our enviable relationship with suppliers and lightning-fast shipping and dispatch across the entire continent, this year went smoother than ever... and busier.

“In 2023, we have high hopes for a

TONY LEWIS director of sales and marketing, Disguise EMEA

“Disguise continues to expand and grow in EMEA as a business and we expect to see further reach in existing territories. More great product is being developed in partnership with our licensors and customers and further expansion of our licensed portfolio.

“We’ve launched in April 2022, our huge Disney range through Europe and have established our distribution network in each single EU country. In order to cover the different channels (mass, toys specialists, party stores, apparel, discounters..), we are working both directly with retailers and with distributors all over Europe.

“2022 was a building year with very positive and encouraging results. 2023 is an incredible year for Disney with their 100th anniversary, Frozen 10th anniversary and two highly anticipated movies in June and November so it should be very promising. Let’s go for 2023.”

surge in popularity for generic costumes around World Book Day and Halloween, building on their success from last year’s Halloween. On top of this, blockbuster film premieres and streaming service releases like The Flash and the Mandalorian and Star Wars will inject freshness into the market and rejuvenate the character and costume selection for consumers.

On the other hand, Disney and Warner Brothers centennial celebrations will create more of a buzz than seen before around their product and media array.”

MARK BRETT sole UK agent, Boland

“2022 was a pretty good year for Boland, well actually it was an amazing year, smashing previous years throughout Europe. In September 2022 a brand new catalogue was launched with a huge number of new products and there is a great deal more to come in 2023 (to be announced mid-year).

“Despite all the travails facing the market place (for the most part the whole of Europe is facing the same problems as the UK), we still see growth and development within the party market. The consumer will still spend on having a good time. That may mean cutting back on going to restaurants, clubs, and perhaps even major events but within the retail market place the consumer can create their own fun for not a great deal of money. And fun is something we all crave for.

“Parallel markets (fun and pleasure time markets) are reporting record 2023 bookings such as the travel companies. Glastonbury (tickets £300) was sold out in minutes. If you have the right product and you have good stocks, then I suggest that you will have a good 2023.”

DJAMILLA SARIS marketeer, Boland

“2022 has been a good year for Boland and we are excited for the new year. Especially since we will be expanding our assortment even further with great new products. From fun new inflatable accessories to scary Halloween items that will definitely give you goose bumps. But that’s not all. There are a lot of fun trends happening in the party market that Boland loves to explore more, therefore we are working on some great new decoration lines and are expanding our Pride assortment with multiple progress items. Enough to look forward to in 2023.”

ELLIOTT PECKETT director, Smiffys

“Finally coming out of Covid restrictions was the highlight of 2022. Although the date varied across the UK, 2022 saw the end of regional restrictions and a return to life as we knew it before Covid. For the industry, this meant a return to celebrations and a recovery for the costume and party industry, although it did come too late in England for World Book Day. In Europe, Covid restrictions hugely impacted the success of Carnival in 2022, so it was great to see these finally lifted on the continent and in our other markets. All this pent-up energy and frustration manifested itself with a record Halloween for Smiffys in 2022, so we won’t forget that in a hurry either. Finally, it saw the expansion of our retail stores to five, so despite a Covid-effected start, 2022 was a huge improvement on the previous two years.

“The biggest challenge was stock availability – no doubt about it. Our colleagues and suppliers in China are only now seeing the easing of restrictions, which is a huge relief. However, the impact has been enormous with production lead times doubling through 2021 and 2022, container prices increasing 10-fold and product costs increasing massively, not to mention UK inflationary costs. However, we have seen a return to near normality on lead times and container cost and availability, and despite some late Halloween deliveries, we are rapidly getting back on track with our all year round stock levels, so onwards and upwards.

“There will inevitably be some caution on the high street and online across the UK in 2023, but less so in the EU, US and Australia who are all coping better economically. However, key seasons seem to be holding up well – on top of our record 2022 Halloween performance, we have had a superb pre-sell for Halloween 2023 across all markets, and Carnival in Europe is back with a bang. World Book Day in the UK will be the first since 2020 to not have been impacted by Covid restrictions and pre-sales are strong on the back of that.

“Our latest collection to drop: Warner Bros. Discovery Horror range, featuring classic characters such as Freddy Krueger, Jason Vorhees, Annabel, Pennywise the Clown from IT & Beetlejuice, has had a phenomenal response from our customers and pre-sell orders are very impressive. Further, we have seen strong demand for our Disney, Netflix & Nintendo ranges we are distributing, including characters from Toy Story, Super Mario, Squid Game, Disney Princesses and more.

“As well as our licence collection, the response to our new Smiffys & Fever lines at the US Halloween show in Las Vegas this January has been superb, which bodes really well for 2023. We have launched a new range of Fever vegan leather chokers and harnesses for this festival season which were a huge hit at the show.

“Challenges in 2023 will be offering value for money to customers – whilst disposable income may be under pressure, events will happen and occasions will be celebrated, but people will look to get the most return for their money, which has always been central to our design and product range philosophy. We cater for all price points across our costume and accessory range and allow retailers to offer the consumer a good choice and the opportunity to up-sell and cross-sell wherever possible. Based on our forward orders received so far this year, retailers are backing Smiffys to help meet this challenge.”

BATTANER sales and marketing director, Palmer Agencies

SERGIO

“2022 came quick and with a set of challenges that made us become more resourceful and savvy than ever before. The supply chain problems became more acute than ever but, our customers and suppliers were all understanding of what needed to be done and we’re glad to say it all came to a good end.

“2023 comes with a fresh set of cost of living challenges but, once again, we’ll aim to be resourceful, savvy and clever enough to offer value for money, new ideas and super(b) customer service.”

head of marketing, Pioneer Europe

“The highlight of 2022 was the delight of being back face-to-face with customers and colleagues at events and shows. The BACI (Balloon Artist Convention Italy) event in Milan ran in March, after being postponed for two years and it was hugely successful and inspirational - so much creativity and joy.

“Being back at Spring Fair in January was amazing - it was great to see it so well supported by attendees and a great opportunity to get together with customers old and new.

“In terms of challenges, it was a year of many cost price increases, and supply chain issues, whilst improved, still continued to challenge at times.

“I am excited for 2023 and the host of new product launches Pioneer has planned out. We are also very much looking forward to being back at Spielwarenmesse.

“BACI returns to Milan in March - even bigger and better this time around - can’t wait to see the amazing creations in the sculpture competition. Excited also for the Qualatex Spring Tourwhere a number of Qualatex International Instructors will be offering inspirational training at a host of venues across Europe.

“However, the balloon industry has been grappling with lack of helium availability and associated increased costs, for some time - and I think this will continue into 2023. Pioneer is working to offer more and more air-filled options and inspiration across its product range / marketing and education assets, to help customers combat this.

“I expect upcoming changes in legislation affecting products and packaging- and the lack of harmonisation across Europe countries - will be a challenging area in 2023 and beyond.”

JONATHAN GRASSI vice president, Grabo Balloons

“The year 2022 was a very positive year for us, marked by steady growth. Firstly, we have maintained the quality of our products, our strongest pride, entirely made in Italy, investing in the equipment and raw materials despite the surrounding crisis.

“The year 2023 will be an important year, probably of changes, caused by the limitation of the use of helium for which we have equipped ourselves properly. We will present at Spring Fair our drop bases, a real base that allows most of our air balloons to be inflated and placed on this base becoming stand-up balloons.The stand-up line has also been greatly expanded in order to facilitate the inflation of air balloons while safeguarding the use of helium.

“Our goal is to continue in the year ahead to invest in quality as the first characteristic of our product. 2023 will also be a year of many new things, but for now we cannot reveal more than that, we can tell you that we look forward to sharing them with you.”

JULIE DOMMETT

We’re pleased to announce that our multi-carton prices are now available as mix & match across multi-carton products in the same range. This means you can purchase 5 (or 10) different products in a range such as inflatables, and pay the multi-carton price as though you’d bought 5 (or 10) cartons of the same item.

Come and meet our friendly team… Want to know more about why people love working with us? Drop by our stand at Spielwarenmesse in Nuremberg – hall 9, stand B25 We’ll also be at Spring Fair in Birmingham – Hall 5, stand J24 . We’d love to chat to you about your business.

Sunday – 9 April 2023

Craft Headwear Toys

Thursday 2 March will see classrooms around the UK celebrate World Book Day. Continuing to grow in popularity, the annual event sees children and teachers dressing up as their favourite literary characters, providing a key date for costume suppliers’ calendars. Progressive Party found out what their plans are for the 2023 event.

THE INSIDE

In 2022, World Book Day distributed 50 million of its £1/ € 1.50 tokens through schools, magazines and partnerships. In total, two million £1 books were gifted by booksellers and publishers to children around the UK, demonstrating how many children were reached by the event.

World Book Day’s mission is to see more children with a lifelong habit of reading for pleasure, and the improved life chances this will bring them. Again in 2023, every child will receive a voucher, entitling them to choose from a carefully curated selection of 12 titles for all abilities.

Part of encouraging a love of reading, World Book Day says, is making it fun. And that’s where dressing up comes in. Rubies is an avid supporter of the event and this year joins as a corporate partner. Mike O’Connell, managing director of Rubies, tells us: “With World Book Day right around

Above: Pip and Posy costumes from Amscan are ideal for younger children on World Book Day.

storyBelow: The BFG costumes from Amscan are part of the company’s new Roald Dahl offering.

the corner, Rubies are preparing for a celebration like no other, as the proud official corporate partners.

“As the exclusive dress-up licensee to the charity, Rubies are working directly with them to ensure they promote the brand while also ensuring the joy and benefits of reading are focused on through dressing up. More schools and families are set to take part than ever before, so now is the right time to stock up as retailers, in order to be able to match this demand.”

Mike goes on to highlight some key focuses for 2023: “The main trends in dressing up this year will be a return to generic and family favourite book characters, whilst those looking for licensed costumes will likely turn to streaming platform favourites including the Mandalorian.”

Sergio Battaner at Palmer Agencies says there’s a missed opportunity for the event: “Book Day will be the spring highlight to many retailers and will provide a very welcome cash injection to many. While the trade is superb when offering children ideas, characters and costumes; we find teachers are very much forgotten about.”

Many suppliers are increasing their offering ahead of 2 March, as Sam Taylor, dress up category manager at Amscan, explains: “We are really excited for World Book Day 2023 as we have lots of fantastic new licences launching for the event, with Roald Dahl being our latest range to introduce, which includes costumes for all the family across all ages. Whether it is characters from Charlie and the Chocolate Factory, Fantastic Mr Fox or Matilda, we have it covered. Perfect for the nostalgic trend and full family dress up that is still so popular.”

Animals are also a key trend for Amscan. Sam continues: “There’s also classic Peter Rabbit and TV Peter Rabbit, which are lovely new additions to the range and add to our animal offering, as we see this as a key developing theme for the event. We’ve also added 100% recycled content Bluey and Bingo costumes to our portfolio, so extending our sustainable costume product range, which we are proud to continue to lead.”

Smiffys sees iconic figures making a splash for this year’s World Book Day. Dominique Peckett, director, furthers: “In terms of trends, this year, we are expecting careers and inspirational icons to be popular. As we see an increase in parents educating their children on cultural icons and inspirational characters at an early age, we think this will be reflected in the costumes we see this year for World Book Day.”

The economic climate may also impact what consumers are buying.

Dominique continues: “We have also seen an increase in demand for accessories as customers are utilising their own clothes for costume, elevated with key accessories. This season remains a key date for us at Smiffys and we are looking forward to another successful World Book Day.”

It’s a big year for Disney as it celebrates its 100th anniversary, and Disguise is on board to ensure the characters are included in the World Book Day celebrations. Tony Lewis, sales director at Disguise, comments:

Below: Smiffys expects different career and inspirational icon costumes to be popular this World Book Day.

“We are thrilled to be able to launch our first Disney collection for World Book Day in the 100th anniversary year, which has something for all ages, from preschool to teachers. Our range of amazing costumes includes literary classics such as Alice in Wonderland and Mary Poppins, as well as the much-loved Disney Princesses, and preschool icons such as Pooh & Friends.

“Although not a traditional book character, following the success of the hugely popular Sonic the Movie franchise, 2023 will see the hotly anticipated Sonic Prime collection. We are proud to be part of the event to promote the love of reading and hope our costumes spark imagination in the classroom and beyond.”

Karnival Costumes’ Stuart Goodman sees classic titles as continuing to be hot properties for this year, too: “Karnival Costumes is very excited to announce that our UK distributor Wicked Nights will be stocking a key range of Book Week costumes for 2023.

“We see the trend as still being classic costumes such as Alice, Dorothy, Harry, Willy, but there will always be new costumes and books that children like, so we will be working hard behind the scenes to make sure that Wicked Nights can become the destination where you can buy a fantastic range of Book Week costumes.”

With so many characters on offer for children to dress up as for World Book Day, this year’s event is sure to be a happy ending for party retailers.

Inset: Animal costumes from Smiffys can be used for a range of different book characters.

WORLD BOOK DAY PRODUCTS

Rubies’ new Wonka costumes are just the ticket for little ones wanting to dress up as their favourite literary character. With Wonka Bar and Golden Ticket tabards along with a Charlie Bucket costume and dress-up kits featuring the favourite characters, this range is ideal for World Book Day

Animals have always been a successful category for Smiffys and the supplier has increased its offering for 2023. The new range of animal character capes are ideal for imaginary play, kids parties and school events.

Classic

Smiffys has added to its Julia Donaldson range for early 23, following the success of its debut range. The company is launching new costumes including the Gruffalo’s Child, Gruffalo’s Mouse and Princess Pearl from Zog.

something comfortable and inexpensive, such as the Fox Mask.

Bluey has joined the Amscan family. A fully sustainable costume, Bluey and Bingo styles come in recyclable packaging and are made from 100% recycled content. Head to the Amscan We Care page to find out more about the company’s sustainable journey.

Amscan is proud to announce its new Harry Potter costume licence. Choose team Gryffindor or Team Slytherin or from plenty of characters in between with the new range of costumes.

Amscan’s Peter Rabbit costumes are available in classic and movie styles and are already proving to be a big hit.

characters available from Amscan include Paddington, Elmer and The Very Hungry Caterpillar, which are always top choices for the occasion.

Palmer Agencies is catering for the teachers this World Book Day, who need

New for World Book Day, Smiffys has added to its range of careers and inspirational icons for kids, including scientists, racing driver and artist costumes.

Karnival Costumes expects classics such as Dorothy, Harry Potter and Willy Wonka to be popular for World Book Day 2023.

Amscan’s new Roald Dahl licence is perfect for World Book Day and includes a wide assortment of characters and styles.

The balloon world is about to change

Meet Gemar Creator, an innovative, easy and truly complete tool that rewrites the rules of professional balloon design

Extensive range of controls

Simplified management of the levels

Large gallery of presets and templates

Total control of design activities

Realistic preview of compositions and final recipe

RETURN TO NUREMBERG

2020 was the last time the party industry boarded a plane to head to Nuremberg for one of the biggest shows of the year. Spielwarenmesse’s absence has been felt across the board, and party suppliers are eager to get back to the show floor,

meet customers face-to-face and put physical product into the hands of visitors to the stand.

Michelle Comerford, head of sales at Pioneer Europe, explains: “We are really excited to be returning to the Toy Fair after two years out. It will be great

Above:

to see all of our customers all together in a show environment, particularly as we have lots of new and exciting products to share.

“It’s an excellent opportunity to see new products in the flesh, to discuss plans and be inspired by new designs/techniques with our on-stand demonstrations. Everyone we speak with is excited at the prospect of getting together again at this key event for the industry.”

Jonathan Grassi, vice president of Grabo Balloons, agrees: “Going back to the fair in Nuremberg after these difficult years brings with it great excitement and expectations. We are enthusiastic about spending five days in such an inspiring environment, meeting new and existing customers in a colourful and lighthearted atmosphere, surrounded by our fantastic balloons.”

Left: Face-to-face meetings with existing and potential clients are the main thing exhibitors are looking forward to.

after a

We caught up with some of the party exhibitors to find out what their hopes are for the return of the show, and what they will be launching.

Jürgen Müller, commercial director EU, Amscan, adds: “Amscan Europe is excited to return to Nuremberg Toy Fair in 2023 and present tons of newness on 350 square metres.”

For many, Spielwarenmesse offers an opportunity to expand their presence in Europe. Tony Lewis, director of sales and marketing, EMEA, at Disguise says: “The Toy Fair in Nuremberg is always one of the best shows of the year to present new product and to connect with our customers face-to-face across EMEA. Both manufacturers and retailers are excited to meet in Germany after the two-year break.

“2023 is even more important to us as it is the first opportunity we’ve had to present our extensive costume ranges ‘en-masse’ due to Covid restrictions so we already have meetings booked in with our distribution and retail network, plus will be delighted to welcome new connections to our booth.”

Dominique Peckett, director, Smiffys, continues: “After two years without the biggest Toy Fair in Europe, we can’t wait to return to Nuremberg for Spielwarenmesse. The show has always been one of the biggest dates in the trade calendar for us at Smiffys, and we have high hopes for the return of the show and getting back to meeting European customers face-to-face.”

For Rubies, the show is such a key part of its calendar, that it combines a permanent stand with another booth. Mike O’Connell, managing director, expands: “Combining our permanent 365 international stand with our party booth within Nuremberg Toy Fair, Rubies breadth of licences includes all the industry’s biggest and more. You can get exclusive previews to a wide range of product at Spielwarenmesse exclusively

Above: A range of new licences such as L.O.L Surprise from Smiffys will be on show.

Above right: Pioneer Europe is offering a range of helium-free balloon solutions this year.

from Rubies.

“You’ll find our team of experts on both stands who can answer all your questions regarding the new product launches for 2023, as well as providing tips and insight into sales and forecasting.”

As for what to expect on the party stands, there is a huge influx of newness and innovation. Gloria Veta, global brand director at Gemar, comments: “We have secured a larger space and we look forward to fostering new relationships within the party industry and to present our cutting-edge digital resource Gemar Creator, as well as our newest products and trends for the year.”

For Disguise, licensed costumes are the focus. Tony explains: “A specific focus should be made on Super Mario, Transformers Movie and the next Disney Christmas movie. It will also be a good occasion to show our fantastic Disney 100th anniversary dresses and our amazing Funko Pop! masks collection.”

New licences will also be found on Smiffys’ stand, as Dominique outlines: “Our stand will be packed full of exciting new lines we’ve been working on since the last show in 2020. Smiffys has recently launched exciting new licensed collections including True and the Rainbow Kingdom, Gigantosaurus and top global toy brand L.O.L Surprise. We can’t wait to unveil our newest additions to the lineup at the show.

“It will also be a chance to have a sneak peak at our tasty new licences: Pringles, Kellogg’s and Pepperami. As a distributor for Disguise, we will be showcasing a number of key licences from the brand’s portfolio.

“Dress up isn’t just for kids, and we will be debuting an iconic collection of adult licences, soon-to-be revealed. Visit our stand to be the first to view the character line-up. Not forgetting our core brands Smiffys and Fever, we will also be showcasing the latest additions to the everyday, festival, Halloween and Book Day collections.”

Grabo Balloons will be making an impact: “The stand this year will be all Italian; there will be no shortage of colours, smiles and great food,” Jonathan enthuses. “In addition there will be many new surprises that we can’t wait to show you, but we can’t say more.”

There will be licences and theatre on the Amscan booth: “For children’s birthdays, there will be an exciting variety of new licensed party ranges on display. Bluey, the breakout hit in the UK, which is gearing up for growth in the rest of Europe, is the latest addition to the assortment. The successful licences, Barbie, Pokémon, Super Mario, and Miraculous have received a new, fresh design.

“Amscan’s very own balloon artist Hans-Peter Bulant will present new trend colours, show different techniques for the multitude of shapes and finishes and introduce the best inflation equipment for each balloon,” Jürgen says. “Visitors will benefit from exclusive fair promotions for retailers and distributors. Discounts will be available for a specially prepared selection of products.”

For a more in-depth look at what products will be on the party booths, turn the page.

Below: The party industry is looking forward to returning to Nuremberg after two years.

Right: The Amscan stand will hold 350 square metres of newness.

SPIELWARENMESSE 2023

A range of cute new designs will be launching on the Pioneer stand, including this puppy Microfoil shape and accompanying 18” birthday foil. The new designs are one of a range of new medium sized shapes being launched by Qualatex at the shows. The ultra-versatile balloons are perfect for air-filled solutions as well as helium bouquets.

Smiffys has added to its L.O.L. Surprise collection with new characters Diva and Next Level. The deluxe costumes sparkle and shine just like the iconic characters, with sequin details and L.O.L Surprise Doll motifs.

Those wanting to offer a more magical party theme should take a look at Amscan’s new selection of Harry Potter products based on the Hogwarts houses. Party hats in the design of the famous sorting hat, and a photo booth kit with ties and badges in the colours of the four houses will make party guests feel like they are entering Hogwarts.

Star as part of its new 14” Mini Air-fill foils, offering a helium free solution for any age.

Amscan

Rubies is excited to bring the Kidrobot range of toys to the market. The collectible plushies come in a range of fan favourite characters from the biggest licences globally including Marvel and Star Wars. From pocket-sized Phunny Plushies to Hugmes that vibrate when held, the collectibles are ideal for gifting.

When summer ends and children begin school for the first time, Amscan brings tableware and decorations to celebrate the important milestone. The selection includes a letter stamp set, a favour pack containing a bookmark, a key chain, a slap bracelet that functions as a ruler and a bouncy ball.

is launching a new birthday range for kids, designed for little builders who love construction sites and filled with excavators, lorries and road signs. Besides tableware and decorations, it includes a handy caution tape to section off the party area.

The 14” Birthday Princess Crown is new to the Qualatex 2023 Mini Air-fill foils collection and is ideal for celebrating a key milestone and making a statement.

The 14” Mini Air-fill foil Birthday Pink Bubbly from Qualatex is the perfect way to celebrate a birthday, and can be air or helium filled. Hall 9, stand D-76

Get ready for festival season with Smiffys’ new range of accessories from Fever. From deluxe sparkling embellished captain’s hats to faux leather masks and harnesses, the collection has something for every festival look.

For comic fans, there will be a new Batman party range from Amscan to complement the costume and balloon offering, to ensure there is everything needed for a

Decades has always been a top selling category for Smiffys. For 2023, the company has added to its range of costumes and accessories from 60s to 90s. Hall 9, stand D-29, E-28

The Cute Baby Bear Qualatex Microfoil Shape is ideal for creating characters, or celebrating birthdays of any age. It’s also a beautiful way to welcome a new addition when paired with coordinating 18” round Hello Baby Microfoil Balloon and 11” printed latex balloons.

Dripping icing, colourful sprinkles, cupcakes with smiling faces, donuts and candy adorn Amscan’s new Crazy Cake range, featuring pastel colours and cute designs.

stand D-94

Party Chimp will be exhibiting Karnival Costumes’ range of Octoberfest costumes and accessories as well as the Pride inspired costumes. Hall 9, stand C-55

2023 is the year for Barbie with wider publicity and exposure due to a cinematic release. The halo effect is likely to drive demand for costume and dress-up ranges. Rubies’ costume and accessories collection will grow around the imminent release of the new Barbie film. Hall 9, stand D-04

Gemar will be showing its range of 100% bio-based balloons made with renewable caoutchouc sourced from FSC certified plantations. Captivating new colours start with Prosecco – the perfect balance between silver and gold as well as many new designs, balloon accessories and props. Hall 9,

Peter Rabbit Classic Peter Rabbit TV

Pip & Posy

Miffy

Harry

Willy

Charlie and the Chocolate Factory

SPRING

FEVER

Show season is almost upon us, and the party industry is poised and ready to head to the NEC, Birmingham, from 5 to 8 February, 2023, for Spring Fair. Progressive Party caught up with some of the key party exhibitors to find out what they have in store for the multicategory show.

With Covid restrictions well and truly a thing of the past, suppliers are keen to return to face-to-face shows this year, and many are expecting good things from Spring Fair. Lisa Norris, commercial director, UK at Amscan, explains: “We certainly expect Spring Fair to be back in full swing with plenty of visitors being in attendance, including international visitors who may have been put off attending due to Covid in recent years.

“Amscan are super excited to be back at Spring Fair 2023 after the long break due to the pandemic which prevented us from attending. We’re all really looking forward to seeing familiar faces as well as lots of new ones.”

Gloria Veta, global brand

director at Gemar, adds: “We look forward to creating new relationships within the party industry and to present our latest cutting-edge digital resource Gemar Creator, as well as our newest products and trends for the year. Each expo is unique and worthwhile, it’s the place where new ideas are waiting to be discovered and where relationships are forged.”

Grabo has big plans for its stand décor. Jonathan Grassi, vice president,

comments: “Spring Fair is always a wonderful opportunity to meet our clients and all those who visit us from the UK. It is a special occasion for us to spend time together and to talk about the future by presenting new projects and ideas, this year with an extra boost.

“All this is made more beautiful by Paula’s displays, our Grabo ambassador, who spent months beforehand preparing the setup for our stand. We are really excited to participate.”

Due to the economic climate, the coming year for retail is less certain, but suppliers are hopeful that the strength of the market will be on their side.

Mark Brett, agent for ITI UK, expands: “What to expect is a difficult call. It is going to be a tough year, but the good operators, both online and bricks and mortar, should do well. Whatever the economic outlook, there is a lot of business to be had out there, especially with dark clouds of Covid not looming too strongly.

“The balloon market is still very

Far left: Hootyballoo will have new birthday ranges on its stand.

Left: The Safari collection of tableware is new to Hootyballoo’s offering.

Above: The party industry is ready to show its wares as Spring Fair returns in February.

strong accepting there are some helium issues and as one would expect from the world’s largest latex balloon manufacturer, i.e. Latex Occidental, there will be a lot of new product being launched at the NEC. Furthermore, there will be new catalogues and an opportunity to discuss new trends that are occurring worldwide.”

Exhibitors have many new ranges to show at Spring Fair. Julie Dommett, head of marketing for Pioneer Europe, tells us: “The Pioneer team are very much looking forward to being at Spring Fair again in February. We have loads of really exciting new products to share with customers, some inspirational on-stand designs by industry leading instructors and influencers and of course, it will be the first opportunity to pick up a new 2023 Qualatex catalogue.

“Spring Fair will also be the first show for a number of party ranges too, with licensed and fashion designs

their Green Collection and exclusive new products for 2023, along with Kidrobot soft toys and our latest licensed apparel range. Key product focus will be Mattel’s Monster High, Dino Ranch, CoComelon and Karma’s World.”

Hootyballoo is keeping a particular launch under wraps until the show doors open. Teresa Whitfield, marketing manager, says: “We are planning the biggest display of our new products that we’ve ever had. Here at Hootyballoo, we have been having lots of fun designing many new ranges for 2023 and we can’t wait to showcase these at Spring Fair.

“We have something extra special to launch at the fair too, if you own a party shop or want to retail our products, but don’t have much space, then make sure you visit us so we can show you how.

Above:There will be plenty of colour on the Amscan stand.

Left: New lines from Amscan and Sempertex will be on display.

on show, including the new Disney Encanto range.”

Pioneer also has part of its stand earmarked for learning purposes.

Julie expands: “Attendees can come along to our dedicated education area and watch one of the many demonstrations, or ask for advice and see demos of equipment and key techniques.

If you can’t make it in person, you can follow events as they unfold on our social media channels. Retailer, decorator, wholesaler or specialist, we look forward to meeting customers old and new at the show.”

Rubies also has an experienced team on hand for visitors. Mike O’Connell, managing director, explains: “If you have any questions at all regards to the industry and current market, expert team members from Rubies will be on hand throughout the entire exhibition to discuss their ranges with you, as well as offering specialist knowledge in sales and forecasting.”

Also on the Rubies stand will be a range of key licences. Mike continues: “It’s another exciting year for Rubies as we celebrate two huge landmarks with 100 years of Disney and Warner Brothers. With a new celebratory premium product range for Marvel and Star Wars, you won’t want to miss out on the chance to see the latest and upcoming products at Rubies’ stand.

“Rubies will also be showcasing

“We have so much more to tell you about too, we have brand new ranges for themed birthday parties, baby showers, easter and an extra special celebration range for King Charles’ Coronation.”

Industry association

With so much exciting news and new member benefits over the last few years, the team at BAPIA wanted to make themselves available for people to come and find out more about the benefits of membership.

John Bowler explains: “This is not just to encourage new sign ups but also to give existing members an opportunity to come and chat and ask questions. Having introduced BAPIAPlus last year, BAPIA really wants to encourage members to make the most of this amazing benefit as it enables them to directly save money on their everyday spend in the large high street stores, as well as independents and online, along with numerous wellbeing benefits and a free lotto draw and competitions.”

With regular Fundays and a new training schedule planned along with a number of other projects, the BAPIA team will be delighted to meet visitors on their stand – 3J43.

Below: BAPIA will be outlining new member benefits to visitors

SPRING FAIR 2023

The new Eco Easter collection from Hootyballoo is a great way to celebrate Easter while making sure you are eco-friendly too. Pastels make this range fun and it’s also completely recyclable.

ITI says balloon stuffing has been one of the dark arts of the professional balloon decorator for some time. The company is launching a consumer concept branded Fusion, or the art of creating your own colours. Amongst other new product will be the relaunch of ITI’s Platinum and Nion ranges with much enhanced pigments making the colour more powerful. Stand 3J20-K21

Rubies is strengthening its relations with Zag, the Miraculous Ladybug licensor, by adding two new accessory sets in time for the film release this year, as well as new costumes for Ghostforce. The Miraculous Ladybug Bag Accessory features a handheld bag printed in the iconic red and black polka dot pattern, tikki toy and Miraculous mask, while the Yoyo Accessory Set includes a light-up yoyo and colour change wristlet.

Hootyballoo’s It’s a Goal range is ideal for footy fans, with cake toppers, slogan and shaped balloons, football pitch napkins, and even trophy cups.

The new 40” and 26” Olive Green Numbers from Grabo are characterised by warm tones to suit every age and occasion. Stand 3H10-J11

The Whale of a Time is an underwater themed birthday party range from Hootyballoo. Stand 3P20-Q21

There are new additions to Hootyballoo’s bestselling Party Animals range. With leopard print and zebra print galore, there’s something for every party.

The new Disney Encanto partyware range is now available to order from Pioneer Europe and includes paper cups, plates and two-ply napkins. Stand 3J10-K11

The new Little Princess collection from Hootyballoo features princess towers, carriage tableware and a personalised banner.

The 26” Cream Numbers are new to Grabo’s offering and have been much requested by customers.

SPRING FAIR 2023

Rubies’ CID range of licensed merchandise includes t-shirts, hoodies, knitwear and more and will be available to view at Spring Fair. With a range of pop culture licences including the Wizarding World of Harry Potter and classic horror icons like Freddy Krueger and Jason Voorhees, the range is available in kids and adults’ sizes, as well as new releases such as Emily in Paris. Stand 5D30-E31

New additions to Qualatex Disney Bubble Balloon collection include the new Mickey Mouse and Minnie Mouse styles – perfect for any Disney fan.

Every gamer’s dream comes true with the Game On range from Hootyballoo – a gaming party. Complete with personalised banner, shaped tableware and balloon bundles.

Prosecco from Gemar is the perfect balance between silver and gold and will join many new designs, balloon accessories and props on the Gemar stand. The company is also presenting balloons that are 100% bio-based, made with renewable caoutchouc, sourced from FSC certified plantations. Stand 3G10-H11

Following its popular Jubilee range last year, Hootyballoo has created a similar range for King Charles’ Coronation, which it expects to be incredibly popular. The range is beautifully designed in gold foil and coordinates with the popular Royally British range.