THE BIG INTERVIEW
Above: Isabella recently gifted ten Little Tikes Travellers to Great Ormond Street Hospital. Below: Simon and Isabella King run Ideas International together… “He’s my role model,” says Isabella.
BRIGHT
IDEAS
Launching a travel product just before a global pandemic wouldn’t be an ideal situation for anyone. But it was where Ideas International found itself at the beginning of 2020. Anyone who has met Isabella King, brand development manager at the company, though, will tell you it would take far more than that to bring her down. PPS finds out more about the journey so far.
I
sabella King has grown up in the world of licensing. Her father, Simon King, ran Custom Accessories Europe, and was behind the Jelly Bean car air fresheners, among many other household licensed products. Isabella, brand development manager at Ideas International says: “My dad is in licensing, so osmosis has definitely given me the knowledge. I think my sister and I knew what FOB was at the age of seven. “I’m so proud of my dad, he’s a really great guy, he’s Right: Ideas International has # orders from big retailers for next year, including Tesco.
humble and always very helpful. It’s so nice to be in the same industry to carry on his legacy.” When Simon was in a meeting with MGA Entertainment he had no idea it would be the start of the father/daughter duo working together and creating Ideas International. Isabella explains: “Dad was looking to do some licensing with MGA, and made a joke with them asking where their ride-on case was, because I’d said it to him previously. It was said as a joke and it has transpired into this. “We put the idea together originally through my dad’s company, but he sold that around three years ago to Energiser. So he spun it off into
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