THE BIG INTERVIEW
Inset: Once Kidly reaches its goal of stocking 10,000 products, it expects its own label to make up around half of the range.
SUBSTANCE BEHIND STYLE Fresh from the fifth birthday celebrations of online retailer, Kidly, PPS catches up with founder, James Hart, to find out how the last five years have been, and what the plans are for the next five.
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Left: James launched Kidly as he ‘figured it would be perfect for busy parents, like me’.
s the very first employee at ASOS, James Hart left after 15 years with a wealth of experience in online sales. And over the last five, since setting up Kidly, he’s added an abundance of knowledge of children’s online retail. Reflecting on the first five years in business, James explains: “We’re always learning but, for me, the key learning is that customers shopping for kids, understandably, care just that little bit
more what they buy, and who from, so we must never stop striving to source the best products, provide the most helpful service and act with integrity.” The customer service offered by Kidly is clear to see in all communications. James often takes to the blog talking directly to customers and even offering his personal email if they need to contact him.
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