THE BIG INTERVIEW Inset: tonies® says it will continue to acquire licences for key entertainment and book-led brands.
SUCCESS
STORY
At a time where we need positive stories more than ever, tonies® has a whole batch of them in its burgeoning portfolio. The past year has seen the company far exceed its expectations in terms of growth, while new licence signings plus own brand content are set to build on this even further. PPS catches up with UK and Ireland md, Lucia Kreuzer, and asks what’s the story?
“W
e had big plans for tonies® in the UK last year, but the multifold growth we have seen has been far beyond our expectations,” begins Lucia Kreuzer, UK and Ireland md at tonies®. “We have been so overwhelmed by the positive customer feedback, press and awards we have received. During this difficult year, the tonies® offering has been greatly appreciated by many families and children.” Tonies is one of the companies which saw a major uptick for its products last year. With the move to
Above: Lucia Kreuzer, UK and Ireland md.
working from home across the globe, there has been a real challenge in keeping children occupied and entertained as parents and carers try to work, without resorting to entire days in front of a screen. Discussing the success, Lucia explains: “With tonies®, children can enjoy creative play, listen to the fun educational content, and stay connected to the family members they’ve sadly been separated from due to the pandemic – all without a screen or any assistance from parents.” In addition to this, the hand painted figurines add a collectability element,
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