PPS May/June 2016 by Max Publishing: Print, Digital Media + Events (London)

The B2B Publication For Preschool Products and Retailers

ISSUE 23 MAY/JUNE 2016

Let’s Play

Toymaster 16 Preview

Setting Up Shop

GLTC’s First Outlet

Summer Dreams Sector Focus’ Travel And Outdoor

Fundamentally Children Dr. Gummer’s Debut

Wooden Top Nursery Furniture Product Focus

Game On

Sector Focus on Games & Puzzles

Trade Publication. Sign up to our newsletter at www.progressive-preschool.com and follow us on Twitter at @prog_preschool COVERS_PPS_MAY 2015.indd 1

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Learn… Grow… Go! Steer your sales with our Trikes range Our trikes: • Are designed to develop physical, balancing, and steering skills. • Adapt from a parent guided stroller to infant powered trike.

AWARD WINNING

range of styles l l u f r u C h o o s e f ro m o

t gh ei w a n v y d i ig e a Me pa H m Ca

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Visit www.littletikes.co.uk to find out more Call us: 0845 0533 333 | Email us: Uklittle.tikes@mgae.com MGA Entertainment UK Ltd, 50 Presley Way, Crownhill, Milton Keynes, MK8 0ES

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www.progressive-preschool.com MARKET LEADING TRADE MAGAZINES

March/April 2013

MARKET LEADING TRADE EXHIBITIONS

MARKET LEADING TRADE AWARDS

this month MAY/JUNE 2016

Welcome to the May/June issue of Progressive Preschool, which is absolutely jam-packed with a diverse range of cross-category features. The sector shows no signs of slowing up, with a strong lineup of new product showing a real upturn in confidence from both supply and retail ends of the chain. The features we are covering in this Above: Progressive Preschool’s Rob and Jacqui. issue really do highlight the reality of crosscategory trading. We find out what key suppliers are predicting for the outdoor toy sector as we head towards the all-important summer holidays, while also taking a look at the stationery ranges that are proving to be a real boon at retail - and which come in particularly useful on those rainy British summer days! PPS recently took a mini-break of its own (who doesn’t want a day out in Swindon) to attend Toymaster’s supplier conference, which gave a valuable insight to the trading figures projected, and a brief account of how Trod’s administration has been handled from a financial perspective. On a more positive note, Toymaster’s 2016 show (17 - 19 May) is, as ever, an opportunity for a valuable mid-year catch-up with most of the key toy companies you could wish to see. It’s also the time many of us start thinking about which toys are likely to be making up those Christmas wish-lists, so it’s a good job that Harrogate in May is such a pleasant place to be. We take a look at what’s in store for retailers and buyers attending the well-organised, friendly show on page 29. Elsewhere in this issue, PPS continues to report on the constantly growing nursery market, with some great sector focuses on travel essentials, slings and carriers, plus an update on the furniture category. We’ve also garnered feedback from visitors to Harrogate International Nursery Fair, which has set its 2017 date to a new mid-week position of Tuesday 28 to Thursday 30 March. With so many new exhibitors this year (more than 30% were making their debut appearance) the opportunity for retailers was huge. The Progressive Preschool Awards 2016 are now open for entry - and enter you should! The product categories, which are totally free to enter, involve sending in samples that will be judged in person by major and independent retail buyers as part of a real hands-on process - so it really is a win-win situation. Similarly, nominations (and self-nominations) for the retail, marketing, and special awards categories are now open. While we didn’t set out to affect consumer activity, a huge number of our past winners have been delighted to report an increase in sales, brought about by online and local press coverage following a trophy win - so what’s not to like? For any questions about entering, sponsoring, or attending the awards, just get in touch with any of the team. We always love hearing from you, so stay in touch!

The Progressive Preschool Team Rob Willis, Jacqui Parr, Samantha Loveday, Ian Hyder, Jakki Brown, Warren Lomax Our editorial wordsmiths include: Fiona Pavely, Sue Marks, and Michelle Board. Max Publishing Ltd, United House, North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411 www.max-publishing.co.uk

@prog_preschool

Progressive Preschool is published by Max Publishing Ltd. Rob Willis - Publisher. Jakki Brown - Editor-in-Chief and Joint Managing Director. Jacqui Parr - Editor. Samantha Loveday, Fiona Pavely, Michelle Board and Sue Marks - Editorial Wordsmiths. Ian Hyder and Warren Lomax Joint Managing Directors. Tel: 020 7700 6740 Fax: 020 7607 6411 Email: robw@max-publishing.co.uk, jacquip@max-publishing.co.uk, saml@max-publishing.co.uk Copyright 2012. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

PROGRES SIVE PRESCHOOL

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SPECIALIST RECRUITER TO THE TOY, NURSERY, AND LICENSING INDUSTRIES.

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Get reading! Amanda is a published author and authority on recruitment. Whether you’re a candidate or company, these books are essential reading, and come from a background of experience in your very industry!

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There every step of the way. 30/04/2016 11:19

contents 07 19 23 25 26 29 39 45 51 56 59 61 66 69 71 77 85

45 25

HOLIDAY TIME

NEWS Reporting from the preschool world. MEDIA WATCH Spotted in the glossies ASK AMANDA PPS’ new columnist talks toys INDUSTRY ANALYSIS - Trend data from GfK Retail & Technology TALKING SHOP Reporting from GLTC’s first ever retail store THE MASTER PLAN Toymaster 2016 show preview HEADING OUTSIDE Feedback from the outdoor experts HOLIDAY TIME Travel products for summer 16 CARRY ME HOME Slings and carriers sector guide. NURSERY FAIR FEEDBACK Experts review Nursery Fair 16 CATHY’S COLUMN Views from the nursery sector ROLL THE DICE Games and puzzles product update APPAREL OPPORTUNITY INDX SS16 show preview LINDSAY LOGS IN PPS’ parent blogger checks in THE WRITE STUFF Stationery gets creative TIME FOR BED Furniture sector update BEST SELLERS Retailer frontline feedback

HEADING OUTSIDE

CARRY ME HOME

TALKING SHOP

ROLL THE DICE PROGRES SIVE PRESCHOOL

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15.–18.9.2016 Fantasy for the new season! www.kindundjugend.com

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Boo Your S k tan Now d

13-15 May 2016 23-25 October 2016 3-5 March 2017

NEC Birmingham Olympia London ExCeL London

70,000 Visitors £39m Visitor Spend 97% Of Visitors Buy At Least One Product

To find out how The Baby Show can benefit your business, please get in touch russell.rule@clarionevents.com +44 (0) 207 384 8125

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KICKS COUNT

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*Figures cover the last cycle of shows including The Baby Show ExCeL London, Olympia and NEC Birmingham

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NEWS

PPS TAKES A LOOK AT THE RECENT HAPPENINGS IN THE PRESCHOOL WORLD

TOP STORY

Right: The PPS Award 2015 winners take to the stage.

The PPS Awards 2016 Are Officially Open!

etailers, suppliers and wholesalers at the top of their game are encouraged to enter the Progressive Preschool Awards, 2016. These prestigious crosscategory industry awards, which are now officially open for entry, are in their fourth successful year and will continue to highlight the dynamism and creativity found across the preschool industry. Each category is completely free to enter and nominations are encouraged from companies and retailers large and small. The awards will be presented to the

deserving winners at a lavish afternoon event, held London’s Dorchester Hotel on Thursday 10 November 2016. “The Progressive Preschool Awards 2015 were without doubt the most exciting yet, with record entry levels and a total sell-out audience,” commented Rob Willis, publisher of Progressive Preschool magazine. “We’re really looking forward to getting this year’s awards off to a great start. It’s a huge honour to recognise so many deserving winners and we are certain that the 2016 event will be the best yet.” The Product Awards allow suppliers to enter their very best new products

Tommee Tippee Takeover Baby essentials company Tommee Tippee has been the focus of a £300m takeover. The parent company behind the baby bottle brand, Mayborn, is set to grow internationally after being acquired by China’s largest chemical products maker, Shanghai Jahwa Co (trading as Jahwa Group). Mayborn, based in Cramlington, Northumberland, exports plastic feeding bottles to more than 70 countries, including

Trunki Loses Supreme Court Appeal Magmatic, the British company behind the ride-on suitcase Trunki, has lost its appeal to the Supreme Court as it fought to block a rival range from being distributed in the UK. In a judgement handed down on 9 March 2016, the court ruled that Trunki’s European design registration was not infringed by PMS’ lookalike discount rival, the Kiddee Case. Experts believe the decision will have far-reaching consequences for Britain’s design community. Supporters argue that the decision undermines the rights of hundreds of thousands of creative British design businesses, leaving them open to design infringement. “We are devastated and bewildered by this judgment, not just for ourselves but for the huge wave of uncertainty it brings to designers across Britain,” said Trunki founder Rob Law. Right: The original Trunki is a design classic.

the US, the UK and Australia. The deal will take the company to new heights, accelerating its global plans, including expansion into China and continued growth across the Americas, Asia and Europe. Tommee Tippee is the number one feeding brand in the UK and Australia, the fastest growing bottle brand in America and one of the top five baby brands in the world. Its products are sold in over 70 countries around the world.

Harrods Goes Mini

Luxury department store retailer Harrods has launched a mini superbrands concept in its fourthfloor childrenswear department. The Mini Superbrands initiative mimics the adult Superbrands space and features handmade couture alongside fashion-forward pieces. It showcases collections from the world’s most luxurious brands, with clothing, accessories, gifts and toys for both babies and children. Right: High-end childrenswear from Harrods.

and ranges from the past year, and will be judged, in person, by a diverse panel of retail buyers. The Retail Awards recognise the entire market, with awards for independent, major and online retailing, while the three special awards - the Wholesaler/ Distributor Award, the Marketing Award and the Outstanding Achievement Award - are open to everyone involved in the preschool industry. Product award submissions should be received before 22 July 2016, while the closing date for all other submissions is 29 July 2016. Please visit www.ppsawards. com for more information.

BPA Offers Boost UK companies looking to boost sales in 2016 have been offered the opportunity to join the BPA’s UK Pavilions in China, Germany and the USA, with the possibility of additional government funding. The UKTI has allocated a number of £2,500 grants to support companies attending CBME in Shanghai in July, and £1,500 for companies exhibiting at Kind und Jugend in Cologne in September. The BPA is waiting on confirmation as to whether funding will be available for ABC Kids Expo in Las Vegas in October. “We are delighted to once again receive support from the UKTI for companies wishing to dip their toes into lucrative new international markets,” said Adrian Sneyd, UK Pavilion organiser. CBME Shanghai (20 - 22 July 2016), is the world’s largest baby trade show with more than 2,250 exhibiting companies and around 85,000 trade buyers attending. A limited number of grants are still available. The UK Pavilion at Kind und Jugend (15 – 18 September 2016) has grown in popularity each year, with over 60 participants in 2015. Information packs for all shows can be downloaded from the BPA website; www.b-p-a.org

Brits Lead Europe Toy Sales

Global information company The NPD Group has revealed the UK toy sales results for the first quarter of 2016. With an 8 % growth in value since the beginning of the year (to 9 April), the sector is enjoying strong sales performance, and with almost 54 million toys sold since the beginning of the year, the UK is keeping a firm hold on its leading position as the largest toy market in Europe. Preschool brands Paw Patrol and Teletubbies accounted for some of the top growth properties in Q1 2016, with Paw Patrol in particular holding its own against major players such as Star Wars, Lego and Shopkins.

www.progressive-preschool.com PROGRES SIVE PRESCHOOL

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The world of juvenile products— all in one place.

ABC Kids Expo October 18-21, 2016

enter Las Vegas Convention C

EXPLORE the benefits of attending the 2016 ABC Kids Expo®, the world’s premier juvenile products trade show, as we return to Las Vegas for our 14th annual trade show. EXHIBIT among the industry elite, with virtually every significant manufacturer or distributor of products for infants and children presenting their newest, most innovative products and services. Engage with international buyers, media and fellow suppliers, when over 1,000 exhibitors and over 12,000 attendees are expected to converge at this private trade event.

Experience the best this industry has to offer, including dazzling networking events and more.

3 themed pavilions international pavilions

12,874 attendees

1 specialty showcase

79 countries 3,259 booths Over 1,000,000 sq. ft.

Phone: 210.691.4848 E-mail: info@theabcshow.com www.theabcshow.com *2015 final attendance figures.

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NEWS TOP STORY

Harrogate Moves Midweek For 2017

ollowing on from a successful 2016 show, dates for the 2017 Harrogate International Nursery Fair reveal that the international nursery show will be moving to a new date for the very first time, taking place from Tuesday 28 March Thursday 30 March. “Times have changed,” explained show organiser Adrian Sneyd, “and while the show historically always opened on a

Joolz To Make Moves Across Europe

European investment company Gimv has acquired a 40%-stake in the Amsterdam-based premium pushchair brand Joolz. The new arrangement will see Gimv supporting the company’s geographical expansion, both in Europe and abroad, as well as the launch of new products. It aims to triple its turnover in the next five years. Joolz currently sells its products through retailers in 25 countries and already has leading positions in the Netherlands, Belgium, the DACHcountries, the UK and Ireland, as well as Australia. The company employs about 70 people and reported a turnover of over EUR 23m in 2015. “We are confident Gimv is the right partner to help fulfill our ambition to become a global, premium and meaningful pushchair brand in the baby industry, “ commented Joolz’ founder Emile Kuenen and the managing director Stan Vermeulen. Arie Hooimeijer, principal at Gimv, said: “We believe Joolz is ready to become a world-wide leader in premium pushchairs and are looking forward to work with the highly experienced and motivated management team.”

Sunday for independent retailers, Sunday is now a busy trading day. The overall consensus from everyone participating is that a mid-week opening works best.” The 2016 show closed its doors just before Easter on an event which proved equally productive for the exhibitors and visitors involved. “Some of the larger brands chose not to exhibit this year, but rather than adversely affect the success of the

Skip Hop Jumps To UK

Global lifestyle brand Skip Hop has announced its plans to open its firstever sales office based in the UK later this year. Scheduled to open in the summer of 2016, UK and Ireland-based retailers will be able to obtain direct access to Skip Hop, the stylish preschool company devoted to designing innovative ‘Must-Haves Made Better’ products for parents, babies and toddlers. Products will be on offer across nine categories, including diaper bags, baby gyms, bath and ZOO toddler backpacks and accessories. “We look forward to partnering with UK and Ireland retailers to help make life easier and more enjoyable for parents and their little ones,” commented Michael Diamant, co-founder and ceo. Jon Tilley, who has worked in the UK toy and nursery industry for the last 12 years, will be leading the office as UK country manager. Skip Hop UK will open its dedicated office in Luton on 1 June 2016. Inset: Products include the popular ZOO backpacks.

Little Tikes Launches Newborn Range

Preschool specialist Little Tikes has announced that it will be launching a newborn range, referring to it as ‘the final piece of the Little Tikes puzzle’. The collection of products is designed to support a baby’s development during their first six months, and will be addressing specific developmental needs. The line, which includes pram toys, play gyms and sleep aids, will be launching to retail this autumn, with TV advertising supporting the company’s investment.

Above: More than 30% of exhibitors and visitors were brand new to the show in 2016

show, it actually enhanced business for almost everyone participating,” said Adrian. “The show was definitely all about quality over quantity this year. We had all of the multiple retailers attending such as Mothercare, John Lewis, Kiddicare, ToysRUs, The White Company etc, as well as the majority of supermarket buyers.” See page 56 for PPS’ retailer feedback on the show.

Inset: Around 200 Argos stores are expected to close.

Sainsbury’s Succeeds In Argos Bid

Argos owner Home Retail ended months of speculation with the announcement that it will be backing Sainsbury’s £1.4bn takeover bid. The news, which will have ramifications on the preschool sector, has ended almost five months of talks between the supermarket group and the owner of Argos. The deal ends months of manoeuvring between the retailers, with Sainsbury’s initially expressing an interest in the Home Retail Group back in November 2015. The new arrangement will see Sainsbury’s looking to create a chain of over 200 food and general merchandise retailers. Around 200 Argos stores are also expected to close as leases expire, with some being relocated to the larger, out-of-town Sainsbury’s supermarkets. “The combined business will offer a multi-product, multichannel proposition, with fast delivery networks,” said David Tyler, Sainsbury’s chairman, “which we believe will be very attractive to customers and which will create value to both sets of shareholders.”

Peppa Fronts Retail Event

Hit preschool property Peppa Pig took over Asda’s annual ‘Baby and Toddler’ event in April, playing a central role in engaging consumers with the promotion. The promotional event engages parents and children both in-store and online with events and promotional offers for the entire five-week campaign. This year, thanks to a partnership with eOne, shoppers were treated to a fun and interactive Peppa Pig experience, in over 300 Asda stores nationwide. “This was by far the biggest UK retail initiative Peppa has been involved in and eOne is delighted to have worked so closely with the team at Asda,” said Hannah Mungo, head of UK licensing at Entertainment One.

www.progressive-preschool.com PROGRES SIVE PRESCHOOL

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INDX KIDSWEAR SS17

A bespoke trade show exclusively for indie retailers

3-4 July 2016

FREE FREE FREE FREE

ENTRY REFRESHMENTS LUNCH ON SITE PARKING

www.indxshow.co.uk Cranmore Park Exhibition Centre, Cranmore Avenue, Shirley, Solihull, B90 4LF

T: 0121 683 1415

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NEWS TOP STORY

The Booster Seat Ban

ore changes to child car seats law are on the way as it has been announced that backless booster seats – or booster cushions – will be banned for younger children from December 2016. The stricter rules say that booster cushions will only be approved for children taller than 125cm and weighing more than 22kg. The current law sets the cut-off weight at 15kg, meaning that many three-year-olds can use booster cushions, but many child car seat experts agree that smaller children are not protected properly in these. The seatbelts sit too high on small

Team Thomas

Celebrity mum Frankie Bridge has come on board as part of Team Thomas; an exciting new brand campaign based on Thomas and Friends’ core values of friendship, determination and teamwork. A racing theme will drive brand affinity, building momentum in the run-up to the launch of ‘The Great Race’ feature film, which will be released in cinemas across the UK in May. The initiative will be largely driven by online activity across social media and at www.thomasandfriends.com.

Fun Fest Line-Up Grows Leading toy and games companies JCB Kids and Kids@Play are the latest names to join the line up for FunFest 2016, seeking brand ambassadors at the blogger event. Taking place at Whittlebury Hall, Northampton on Saturday 10 September, FunFest will once again provide industry bloggers with a day of educational and practical conference sessions. JCB Kids exhibited at FunFest last year. “FunFest was a great success for us last year, giving us the opportunity to meet and ultimately forge partnerships with bloggers,” said Sam Johnson, JCB’s general manager – worldwide licensing. A limited number of expo partner and sponsorship opportunities are available. Find out more at kirsty.barr@miprglobal.co.uk

children’s bodies, meaning they are not held securely in the seat. Crucially, booster cushions offer no protection for a child if the car is involved in a side-impact crash. According to a report in consumer magazine Which?: “High-backed child car seats might be more expensive, but we’ve found they are safer, so it’s worth paying a bit more for extra protection.” “A decent high-backed booster seat provides better protection in a front crash,” explained Which? child car seat expert, Lisa Galliers, “as they’re designed to guide the adult seat-belt across the child’s body properly, and our crash tests prove they offer much

Little Tikes Adventure Awaits

The latest spring/summer campaign from popular preschool toy line Little Tikes challenges parents and children across the UK to Get Triking. The Adventure Awaits campaign follows in the footsteps of last year’s Little Trikers Progressive Preschool award-winning collaboration with Greg Rutherford, encouraging parents to get out and about with the kids. This year, Little Tikes takes Little Trikers one step beyond by challenging parents to swap their strollers for a Little Tikes Trike this summer. The outdoor toy brand is using social media channels to help promote the fun campaign, which also includes the opportunity to win one of 20 Trikes by sharing photos or videos. The Little Tikes website has also undergone an exciting revamp, with updated Triker Trails for trike-friendly walks. www.littletikes.co.uk/trikes.

Joie’s Online Boost Baby product company Joie has launched a new website with easier and more intuitive navigation, helping users find what they need easily and quickly. The new website is split into five main sections, each dedicated to a product category. Consumers can also locate their nearest stockist and buy the product from any device.

Selfridges Gets Kids Moving

Popular preschool music movement classes Jo-Jingles will be running at selected Selfridges stores as part of a wider in-store initiative. The free classes for babies and toddlers up to five years of age will run throughout May 2016 at branches in London, Birmingham, Manchester and Trafford. For more information please visit www.jojingles.com or www.selfridges.com

Above: Under current UK law, all children travelling in a car must use the correct car seat until 12 years old or 135cm tall.

more protection in a side-impact crash that a backless booster seat alone.” The new additions to the child car seats regulations will come into effect in December 2016, but will only apply to any new products appearing on the market, which will state that they are not approved for use with children under 125cm and 22kg.

LICENSING LOWDOWN ▶P esky Productions, producer of the CBeebies hit Boj, has chosen Metrostar to represent him ahead of the launch of a dedicated Boj soft play area, shop and café at West Midland Safari Park. Metrostar will focus initially on retail plush, toys, apparel and book publishing. ▶ Egmont Publishing has launched the first issue of Paw Patrol magazine, aimed at boys and girls aged three to five years and focused on the hero pups, their gadgets and vehicles. ▶A n exclusive collaboration between Mamas & Papas and Liberty of London sees iconic prints being used across a range of clothing, bedroom accessories and travel systems. ▶ Nickelodeon and Viacom Consumer Products has signed deals with 15 new UK partners for its preschool series, Blaze and the Monster Machines. Partners include Sambro, Clementoni, Character World and Amscan. ▶S miley Company has teamed up with Marketing Licensed Products (MLP) to produce a colourful collection of brand new Smiley Baby apparel, including everything from t-shirts to baby-gros. ▶N ursery success story Cheeky Chompers has partnered with Carte Blanche Group’s baby and infant brand Tiny Tatty Teddy for an exciting collaboration. ▶S esame Workshop is preparing for a host of new Sesame Street children’s apparel launches this autumn, from popular fashion brands Crocs and Quicksilver. ▶ I conic preschool brand Thomas & Friends has joined with Rainbow Designs for the launch of a new baby and infant range to include developmental and activity toys.

www.progressive-preschool.com PROGRES SIVE PRESCHOOL

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28 - 30 March 2017 Harrogate International Centre

The UKâ&#x20AC;&#x2122;s only baby trade show Present your brand to retailers and buyers from around the world

Call: +44 (0)1902 880906 Email: adrian@nurseryfair.com

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TOP STORY

UK Keeps Mothercare On Track

othercare remains on track thanks to stable UK sales, after shares in the nursery and maternity retailer dropped by 20% in the 11 weeks to 26 March 2016, following a fall in international sales.

Mothercare, which has 1,310 overseas stores, reported that sales fell in all four international regions in the same period. The UK saw a different story, with like-for-like sales up by 2.1%, online sales up by 5.6% and total UK sales up by 0.8% overall. Stronger margins were seen as a result of focusing more on full-price products and of the 170 UK stores, 56 (almost 40%) have now been refitted and modernised. Mothercare is currently in the middle of a turnaround programme Left: Almost 40% of UK stores have been refitted.

Frugi Focuses On Change

Frugi, the ethical childrenswear brand, has announced an exciting new charitable campaign. Little Clothes BIG Change is a new initiative that will see Frugi support three worthy causes making a positive difference to the lives of children. Over the past seven years, Frugi has donated more than £245,000 to environmental charities through its 1% for the planet scheme (donating 1% of its turnover to charity each year). For the next chapter of its philanthropic work, the brand is now looking to offer support to three charities making a positive difference to the lives of children. Customers simply select where they’d like their support to go to every time they go through to the checkout at welovefrugi.com. New charities will be selected each year.

GLTC Joins The High Street

Award-winning online children’s retailer, Great Little Trading Co (GLTC), has bought its unique offering to the high street with a flagship store based in Wandsworth, London. The brand new 6,000 sq ft concept showroom opened to the public in April, and saw the much-loved and multi-award-winning family brand come to life after 20 years of successful retailing online. The store showcases GLTC’s modern British designs in a unique retail environment. The showroom has been carefully designed to inspire families to create great family homes. See page 26 to find out what happened when PPS Right: SweetDreamers; paid the new showroom a visit. ewan that Rocks!

Expert Play

Preschool toy brand smarTrike has engaged Dr Amanda Gummer, the UK’s leading child development and play expert and founder of The Good Toy Guide, in an exclusive agreement for 2016. Amanda will work closely with smarTrike to support a number of its campaigns, including The Big Stroller Swap, the annual event encouraging families to use a trike instead of a stroller for one week. “Working with Amanda exclusively is an exciting development for smarTrike and we are extremely proud to have such an influential UK expert on board,” said smarTrike’s sales and marketing manager, Yael Meir.

Shaikra Partners With Fisher-Price Mattel’s preschool brand Fisher-Price and pop star Shakira have been working together to launch Grow Parenting, an app for first-time parents. The new app has been developed with Shakira’s children’s foundation Pies Descalzos in order to help new parents who have got concerns about their offspring’s development. The bilingual app operates in both English and Spanish and is free for parents to download. It features more than 2,000 ideas and hints designed

that doubled overall half-year profits in January and halved its UK losses. It expects to make further progress in the UK but acknowledges that international markets are likely to remain challenging. “The UK is responding well to our strategy with continued sales growth and improved margins,” said Mark Newton-Jones, chief executive office. “International continues to be impacted by adverse currency and weakening consumer confidence in some key markets as economic headwinds persist.”

especially for parenting preschoolers aged from birth to five years. A clever journal feature also tracks special milestones. “We’re thrilled with parents’ response to our partnership with Shakira, so naturally we wanted to do more to amplify the critical importance of early childhood development stimulation,” said Lisa Mancuso, senior VP, global brand marketing for Fisher-Price. “She’s an excellent partner who shares our passion to give children the best possible start”

NEWS IN BRIEF ▶S weetDreamers, the brand behind ewan the Dream Sheep, has launched the latest member of its flock to celebrate its collaboration with alternative clothing brand, Babies that Rock. ▶ Innovative baby accessories design company Bibetta will be working with bébélephant with immediate effect to supply its premium quality products to several national retail accounts. ▶W e Made Me’s Soohu Sling has joined the company’s ever-expanding collection of progressive babywearing solutions to hit the shelves in both Boots and Mothercare. ▶C leverstiX.com is an official corporate member of the National Handwriting Association as part of its commitment to supplying SENCOs, nurseries, schools and occupational therapists for the purpose of child development. ▶ S pecialist children’s toy, gift and homeware distributor S-c Brands, formerly Scandi-chic, is delighted to announce that as part of its tenth birthday year it has signed an exclusive UK agreement with Australian interiors company, Love Mae. ▶ Leading end-to-end nursery logistics provider Torque has been chosen to take over the management of BeSafe’s UK operations.

www.progressive-preschool.com PROGRES SIVE PRESCHOOL

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Padded tunics with pouch

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TOP STORY

Left: The new concept store, designed to attract ‘millennials’.

Mamas & Papas Turnaround Takes Hold

amas & Papas has opened a specially designed concept store at London’s Westfield White City and former Debenhams man comes on board as chief marketing officer as part of a successful turnaround plan. The new store, which launched last month, has been carefully designed to attract millennials as the retailer continues to implement the longterm turnaround plan, which has already seen it return to profit. The store provides a digitallyenhanced, full-service shopping experience aimed at tech-savvy 28-35 year olds and is organised into ‘worlds’, based around new parents’ key shopping missions.It houses a

fashion boutique, a travel section and a home section with domestic room sets designed for mums to meet locally for peer-to-peer support. Mamas & Papas has also hired former Debenhams marketer Richard Campbell as its chief marketing officer to help it work towards becoming ‘the world’s favourite nursery brand’. The announcement follows a record Christmas for Mamas & Papas, which saw like-for-like sales grow by 18% in the six weeks to January 3 2016, despite total sales falling from £138m to £131m in the year to March 2016. The baby and infant retailer returned to profit in the second half of last year, 18 months after a massive restructuring saw it shed half of its 63 stores.

Fill n Squeeze Scoops NHS Fill n Squeeze, the multi-awardwinning feeding brand, has won a successful tender with the NHS. The clever product will now be supplied in hospitals nationwide, allowing babies and young children to enjoy homemade meals for the duration of their stay. Having competed against various multinational brands, the Fill n Squeeze

team is delighted and extremely proud to have secured this significant deal. To celebrate this exciting news, Fill n Squeeze teamed up with the Rosie’s Rainbow Fund, a charity supporting Sick and Disabled Children in Hospital, School and the Community. Fill n Squeeze has committed a generous supply of free goods to the charity, to help them feed sick children across the UK.

Mothercare Courts Couture

Below: Delicate dresses form part of the Smile collection.

Nursery and infant retailer Mothercare has launched its exclusive design collaboration with Julien Macdonald in 70 of its stores. The new childrenswear range, Smile, has been created by internationally-renowned British fashion designer, Julien Macdonald OBE. The debut collection - which was unveiled at London Fashion Week - features a colourful, fun daywear range alongside more luxurious limited edition occasionwear. Both lines are designed for stylish little girls and boys aged from newborn to two-years-old. “I’m thrilled to be launching my Smile fashion collection for babies,” said Julien Macdonald.” After months of hard work, it’s so inspiring to hear the reaction of Mothercare’s customers and to see some of today’s little guests actually wearing outfits. I can’t wait to get started on the next collection.” The Smile range went on sale instore on 20 April, with prices ranging from £20 to £50. More lines will be added for autumn/winter ‘16.

PEOPLE NEWS ▶ Close Parent has made three recent appointments; Claire Morris has joined the sales team as UK national account manager, Constance Bogusiak joins the marketing team as new media co-ordinator and Amanda Sansom also joins as customer service administrator. ▶ KD UK has bolstered its team with the appointment of LeeAnne Neale to the position of sales manager for toys. ▶ Clementoni has announced changes to the international and domestic business following a successful 2015 and 2016 year to date. Michele Marziliano is leaving his position as Clementoni’s UK country manager to returns to Italy to head up the domestic business at Clementoni HQ. Shahbaz Khan has been promoted to UK country manager, while Stephanie Wallace joins the business as national account manager. ▶ Learning Resources has expanded its retail division with Elizabeth Nield, who has joined the company as sales business development manager for the UK. ▶ We Made Me has appointed Mike Andrews as head of finance, a role that will support the company’s continued global growth following its hugely successful rebrand last year. ▶ Weybury Hildreth, the company behind the Koo-di and PurFlo brands, has appointed Richard Trott as managing director with responsibility for global sales, marketing and operations. Richard has over 25 years’ experience working in the retail, toy and parenting sectors.

Whether you’re looking for your next step on the ladder, you want to know your options, or indeed you are a company looking for some awesome talent - call me for an informal chat, today.

Specialist recruiter to the toy, nursery, and licensing industries.

www.birchwoodrecruitment.com Tel: 07796 697100 @AmandaBirchwood

BirchwoodRecruitment

There everyys.tep of the wa PROGRES SIVE PRESCHOOL

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Awards 2016

The Progressive Preschool Awards take place on Thursday 10 November 2016, at The Dorchester Hotel in Mayfair, London. Now in its fourth year, this hugely popular awards ceremony sees all sectors within the preschool product and retail sector coming together to network, celebrate and enjoy. The Progressive Preschool Awards recognise retail and product excellence, as well as marketing, innovation and both individual and company talent within the trade. The nomination, voting and judging process differs for each of the various categories to ensure that the utmost integrity is maintained to the highest level.

Categories will open for entry from April 15 2016. Product Award Categories – Judged in person by top retail buyers Marketing Award – Highly coveted, judged by marketing gurus Retail Award Categories – A chance to nominate your leading retail partners Outstanding Achievement Award – Recognising talent from product or retail Wholesale / Distributor Award – Rewarding the often unsung heroes of trade Entry will open online at www.progressive-preschool-awards.co.uk from APRIL 15 2016 or email Rob Willis on robw@max-publishing.co.uk to register interest early. Join industry peers across manufacturing, licensing, supply and retail for a day of celebration for the preschool sector in a glorious setting.

“We are absolutely delighted to have won Best Multiple Retailer. It’s such a great feeling to win, especially within such a strongly represented retail category.” Claire Loxley, head of buying & product development for toys, Mothercare. “It’s been a brillaint year for our Play-Doh range, so to hear our name announced in the Best Toy Category was the icing on the cake. It’s great to win an award that is so well respected in the industry, and it’s been a fantastic event from start to ﬁnish. Nikki Samuels, director, Sambro.

For ticket information Please contact Clare Davies, Createvents Ltd: T: 01183 340085 E: clare@createvents.co.uk W: createvents.co.uk

www.progressive-preschool-awards.co.uk

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The Retail Award Categories • • • • • • • • • •

Best Supermarket Retailer Best Multiple Retailer Best Mixed Retailer Best Department Store Retailer Best Online Retailer Best Retail Initiative Best Independent Toy Retailer Best Independent Apparel Retailer Best Independent Gift Retailer Best Independent Nursery Retailer

The Product Award Categories • • • • • • • • •

Best Preschool Essentials Range Best Preschool Reading or Writing Range Best Preschool Outdoor Range Best Preschool Home or Furniture Range Best Preschool Mobility Range Best Preschool Apparel or Accessories Range Best Preschool Toy or Games Range Best Preschool Gift Range The Innovation Award

The Special Awards • • •

The Marketing Award The Outstanding Achievement Award Best Wholesaler or Distributor Award 2016 Sponsors include

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11/05/2016 10:09

EW T N SES O H EN LIC

A FIRM FAVOURITE !

www.misirli.co.uk twitter.com/MisirliUKLtd 18_PPS_May 2016.indd 1

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MEDI A WATCH

IN THE

Public Eye In Media Watch, Progressive Preschool takes a look at the consumer press and social media to see what parents will be hunting down at retail over the coming months.

UPFRONT NEWS

Share your story! If you have you had a wonderful holiday Down Under and want to write all about it for Australia & New Zealand magazine, we want to hear from you! Send us your story, and your photographs (at their highest resolution) to editor@australiamagazine.co.uk.

Plan, pack and go!

Art and soul Y

ack like a pro when you’re travelling with baby by carrying PacaPod’s new Lewis bag, a lovely tile print bag which can be carried as a messenger or backpack for versatility on the move. This versatile bag includes a changer ‘pod’ and a fully insulated cool bag. The lightweight pods keep food and clothing hygienically apart, while separate pockets keep valuables safe. Attach the main bag to the buggy or luggage trolley and detach the pods for quick trips to the change room or toilet. We have ONE PacaPod Lewis bag, worth £85, to give away. For your chance to win, email competitions@australiamagazine.co.uk with your name and address by 30 April 2016. www.pacapod.com

our soul will be satisfied after sampling Peter Lehmann ‘Art & Soul’ Shiraz 2013 (£9.99, Majestic). Created in the vineyards of South Australia, this deep red Shiraz has a powerful bouquet of dark forest fruits and a hint of chocolate. The flavours are rich with a velvety mouth feel and a long soft finish. It’s the ideal partner for steak and sausages. ww.majestic.co.uk

High on style Rendezvous Hotel Christchurch and (below) a stylish guest room

Walk among giants T

Images: Redwoods Treewalk, Rendezvous Hotel Christchurch, Majestic, PacaPod

he Redwoods Treewalk in Rotorua in New Zealand’s North Island is the first of its kind in New Zealand and showcases a brand new eco experience in a region that is renowned for its geo-thermal attractions and Maori culture. High above the Whakarewarewa Forest floor, Californian Redwood trees tower above everything else and now it is possible to enjoy their beauty from high in the forest. The walk consists of a series of 23 suspension bridges traversing the gaps between 22 majestic 110-year-old redwood trees. The shelter these trees provide to their smaller neighbours encourages growth creating a kaleidoscope of ferns, shrubs and flowers. www.treewalk.co.nz The Redwoods Treewalk

hristchurch was voted one of the world’s top 10 cities by Lonely Planet and certainly if you’re planning a visit here then the Rendezvous Hotel Christchurch would be the ideal place to base yourself. The hotel is conveniently located in the ever changing city centre. This friendly and relaxed modern hotel is just a four-minute walk from the city centre and a 13-minute walk from Canterbury Museum. Guests can stay in one of 171 contemporary rooms and suites, which feature free WiFi, flat-screen TVs and mini fridges. The hotel’s facilities includes a lobby bar and a restaurant serving up modern cuisine. Other amenities include a well-equipped gym and sauna. Rooms start from NZ$187 (£88) per night. www.tfehotels.com

A u s t r a l i a & N Z | A p r i l 2 0 16

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MAY 2016

Eat And Be Merry

Bib And Tucker

The May issue of Gurgle magazine featured Ickle Bubba in its highchair review. Declared to be the ‘best for reclining options’, the stylish design-led highchair was prasied for its 360-degree spinning seat and choice of 12 different eyepopping colours.

Mario Falcone (from TOWIE) was snapped wearing a bib from Cheeky Rascals new range, Make My Day. The picture was shared on Instagram by his sister Giovanna Fletcher (wife to McFly’s Tom Fletcher) and received more than 13,500 likes.

Travel Plans Luxury changing bag PacaPod features in the latest issue of Australia and New Zealand magazine – a UK publication for those interested in travelling or emigrating. The new Lewis bag was selected as it is ideal for travelling, shifting from messenger to backpack in seconds.

Love All Earlier this month Andy Murray’s wife Kim was spotted out for the first time with their new baby daughter, Sophia. The tabloids and social media were awash with pictures featuring the iCandy Peach, which featured prominently in The Daily Mail, The Telegraph and Hello magazine, among others. PROGRES SIVE PRESCHOOL

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MEDI A WATCH

Little Bird An Easter-themed feature in a recent issue of Baby London focused on gifts ideal for children too young for chocolate eggs. The Bajo Bird Rattle from Green Owl Toys was selected for being bright and beautiful, making an ‘ideal seasonal gift’.

Clever Kit The April issue of Mother and Baby magazine featured an article looking at the latest innovations in baby and toddler kit, designed to make parents lives that little bit easier. Babycup was one of the lines selected, and was described as ‘perfect for little hands, and can help them learn how to sip’.

MAY 2016

Who’s Who?

The PR companies, distributors and suppliers featured in this issue of Media Watch are: Bump (Ickle Bubba), Cheeky Rascals, Pacapod, iCandy, Green Owl Toys, Skookum (Kozi Kidz), Babycup, Bump (3 Sprouts, Snüz).

Weather Proof With the unpredictable British weather still keeping us guessing, this feature on children’s raincoats in a recent copy of The I newspaper chose the Kozi Kids Kappa as its best buy. The longer cut and stretchy material makes it perfect for keeping little ones dry- puddles aside, of course.

Stylish Storage The March edition of parenting publication Little London ran a feature on interiors and furniture. The stylish storage collection from 3 Sprouts was suggested as an option for keeping things neat and tidy while still looking good. The caddy range was praised for its flexibility and different uses.

Cuddle Up The Snüz Designz blanket was featured in a ‘10 of the best’ feature in The I newspaper, looking at the best baby blankets on offer. The Snüz Rootin’ Tootin’ blanket was named Best Buy for its reversible designs and innovative clever jersey fabric that helps control baby’s body temperature.

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COLU MN I ST

ASK AMANDA

THE IMPORTANCE OF A BALANCED PLAY DIET In her debut column for Progressive Preschool Dr Amanda Gummer introduces the concept of a ‘play diet’ – a ‘menu’ of play styles which ensures children develop essential skills.

Dr Amanda Gummer is a child psychologist and founder of Fundamentally Children, an organisation dedicated to helping children develop skills through play. www.fundamentallychildren.com

“

s an industry we are often criticised for encouraging excessive consumerism a nd creat ing pester power, but with a bit of thought ma nu f ac t u rers, l icen sors a nd retailers can give children what they really need – the opportunity to thrive and develop through play. I believe we can best serve our target market - the children and their parents - by highlighting the benefits of a balanced play diet. At Fundamentally Children we encourage plenty of wholesome, healthy types of play, such as free, imaginative, active and social play, but it’s also really important not to demonise tech play or other, less traditional pastimes for children. Each has its own important role to play in helping children learn and develop through play and it’s important to have a variety of play opportunities t hrough which children can learn and develop. The key is to offer families the products and knowledge to

provide children with a balanced play diet, without patronising or dictating to them. But first we must understand the recommendations for the ideal menu for play. Tips for parents looking to provide a balanced play diet. Active, social, imaginative child-led play is the superfood of the play diet, so this ideally makes up the bulk of the daily routine. It’s important to balance inside and outside activity where possible, choosing toys that can also be used inside to promote active play indoors. Screen time or tech play should not be forbidden, but used in moderation. There are a number of ways companies creating tech toys can make sure they fit in with a balanced play diet. Tech companies should focus on the skills children can develop when playing with the product. Caregivers are increasingly aware of the importance of learning through play, so they are likely to be looking for these benefits when shopping, and this is especially true when buying things like tech toys, as these are often portrayed as harmful to children. Including social skills, imaginative skills and active play opportunities in the gameplay will combat some of the criticisms often levelled at ‘tech toys’, as will including a time limit on play. Companie s creating more traditional play produc t s ca n think outside the box too. Traditional toy companies s ho u ld t h i n k a b o u t combining different types of play within product. For example, can games be

played outside, incorporating social and physical play, as well as indoors/ alone? Extensions to core lines could move them into different areas and encourage children to engage in different types of play – supersized jigsaw puzzles or games in the garden, for example. Licensing brands must consider the way their characters are being used. Most good children’s brands have themes of learning within their stories, so licensors, manufacturers and retailers should try to emphasise these.Everyone in the partnership must stay true to the core brand values and recognise the needs of the target age group to avoid charges of ‘label slapping’. Marketing can also help to promote the idea of balance in play. Include ideas in blog posts, or invite followers on social media to share new play ideas for your lines. We have a responsibility as children’s industries to encourage our future generations to grow up healthily and with opportunities to develop the skills they need in later life. We can do this by considering how products fit into the play diet model at development stage, using the pointers above and trying to incorporate as many play types as possible. We all have a responsibility to encourage children’s healthy play habits – let’s live up to it.” Above: A play pyramid, highlighting the ideal play mix. Left: Unstructured, outdoor free play is a vital part of a child’s development.

PROGRES SIVE PRESCHOOL

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28/04/2016 19:06 16-02-2016 10:36:06 AM

I N DU STRY I N S I G H T S

As one of the world’s largest market research companies, GfK offers retailers and suppliers valuable insight into the way people live, think and shop. Here, nursery account manager Tullika Bhalla takes a look at some significant findings from 2015.

Inset: Fitbits and expensive strollers: the mark of the affulent parent

NURSERY:

THE FLIGHT TO QUALITY

“

he UK nursery industry moved into high gear in 2015 as consumers shifted towards premium purchases. This helped to push double digit value growth across the year, marking a real change when compared to what was a very volume-driven 2014. At the Harrogate Nursery Fair, GfK explored the reasons behind this flight to quality. As the growth continues to be in double digits over the last three months, the industry is projected to cross the £1billion mark in 2016. While all sectors are growing, the main drivers include furniture, transport and safety. Product areas like thermometers have grown by 35% and cribs, carrycots and moses baskets by 41%.”

ffluent Parents: A True or False? “Over the last two years, premium consumer goods have seen a significant value growth. These include 42cm TVs over £660, range cookers over £1100 as well as bean to espresso machines and kitchen mixers. The same has been true within the nursery product areas, where the value growth of premium products has been equally significant. For example, baby monitors over £80 and baby strollers over £400 have grown by 9%. Some of the factors influencing this surge of affluence are macro-economic. Consumer confidence has been at its highest in last 13 months, the average 25-35 year old takes 24 years to save to become a homeowner and low interest rates have encouraged spending. The UK ended 2015 as one of the fastest growing major developed economies and employment is (at the time of writing!) at an all-time high. Consumer spend is also being influenced by the choices available as

well as the promotions. Black Friday 2015 was the highest online spending day on record with sales of premium products like wearables, 43-50cm TVs and turntables growing by over 100% year-on-year. While no direct impact was noted on the equivalent products in the nursery

■ The Growing Nursery Market With a 12% value growth year-onyear, 2016 has got off to a strong start for the premium end of the nursery sector. Some standout areas include: ■C ar seats (£80+) - 6% growth yearon-year saw 70% of all car seats being sold within this price bracket, ■ S trollers (£400+) - 9% growth yearon-year, with half of all strollers sold at more than £400, ■M onitors (£80+) - 9% growth yearon-year meant that half of all baby monitors sold cost over £80.

sector, there was a significant uplift in the equipment categories, with online sales growing at three times the total sales. Interestingly, within the nursery sector, choices are increasing and unlike many other consumer products, consumers are spending more in-store. While parents are trading up online for most products, strollers continue to command a premium in-store.”

Omnichannel Shopping “Some of the common advantages quoted by consumers for shopping across platforms include ease of shopping, trusted recommendations and the experience. Within the UK, 48% of shoppers prefer to have the ease of shopping across channels. Physical retail, while important, is increasingly becoming more about the experience and retailers looking to maximize the impact of events. While economic risks and changes may limit spending long-term, aspirational parents are on the rise. Coupled with increasing price and product choices, this will influence affluent parents to drive up value sales.”

PROGRES SIVE PRESCHOOL

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TAL K I N G SHOP : G LTC

THE

t Gr(notesoa ) Little SHOWROOM

After spending the last 12 years establishing itself as a leading name in the world of online children’s retail, Great Little Trading Company has made its move offline, opening a ‘real life’ showroom in Wandsworth, London, and bringing its collection to the high street for the first time. Never one to pass up the opportunity to go shopping, PPS went along to find out more.

parents to create smart family homes.” eferring to yourself as the Best The original incarnation of the GLTC Children’s Retailer is a pretty was set up in 1996 by an American duo big statement – stencilling living in the UK who were importing US it on the wall, even more so. children’s products which they couldn’t But husband and wife team Jamie and find here. In 2004, once Annie Reeve can afford Amazon and Google to be confident in their We want to had made that business assertion, having won the model almost redundant, coveted consumer title inspire our they were looking to sell. no less than eight times. customers; to As it happened, Jamie and In fact, GLTC has let the children Annie were customers won scores of awards, and looking for a business for both its retail model touch, feel and they could get their teeth and the children’s play while also into. Over the course furniture, interiors and letting the adults of one life-changing toys it sells – a testament weekend a business plan to the pair’s passion see that they was hastily drawn up and and determination, don’t need to the decision duly made. particularly as neither stop having a “It wasn’t a hard of them have a retailing background. stylish home once decision to make,” Annie explained, “as we were “We had no real the kids arrive! both so passionate about experience of running a shop,” said Annie, “online Annie Reeve the company and what we could bring to it. It or otherwise. But we were had so much potential” parents and we knew The last 12 years have seen the retailer what we liked, what parents needed – and that there was a real gap in the market for a change dramatically. “The retail market business focussed on helping and inspiring was undergoing a big shift when we took

“

”

Top: Clever design and stylish colours bring the showroom to life. Avove: Annie and Jamie Reeve with the awardwinning two-in-one play shop and theatre.

over and we had to adapt to survive,” Annie continued. “Creating a range of our own, and one designed by us in London, became incredibly important to us very quickly. And of course, it’s so much more exciting and easy to be passionate about your own product.” It is this inclination towards serious design credentials that has made GLTC the company it is today. Annie and Jamie soon started designing and manufacturing their own products, growing the design and buying function

▶ C ARRY ME HOME

Is the first high street branch of GLTC a retail outlet or showroom? In reality, it’s a bit of both. Set out as an interactive, hand-on showroom, the mantra ‘if you can carry it, you can buy it’ applies to over-thecounter purchases. Larger ticket items – beds, wardrobes, desks – will be delivered the next day, wherever possible.

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TA LKI N G S H OP : G LTC

▶ THE HUMAN TOUCH

Breaking away from its techheavy background, the GLTC showroom is a screen-free zone; there are no terminals to browse a virtual catalogue. Instead; a helpful, friendly sales team of parents who know exactly what other parents are looking for. Inset: The ‘slow’ toys

encourage imaginative to the 8-strong outfit it is today. “We play and development. currently design and supply more than 95% of the lines we carry,” Annie and different family dynamics – and said, proudly. “We’re aiming to get to crucially, they are not all bloggers! 100% in the not-too-distant future.” The testing team informs everything Being able to offer so much unique that GLTC does, Annie explained. “We product – from toys to tents and desks to also have photographers, teachers and décor - puts GLTC in a very favourable musicians in the mix – so we get feedback position as interior fashions change on everything from colour schemes to the and retail trends develop. “What’s really benefits of washable bean bag covers!” exciting is the speed with which we are It’s clearly important to Annie and able to adapt to the market, thanks to the Jamie that families and children remain very close relationships we have with our at the heart of everything they do, and customers.” Annie enthused. “We pride it’s this core belief which is also behind ourselves on selling products that parents the new showroom. Two years in the and children really love; items that get used every single day. Feedback is essential making, the pair have spent the last 12 months talking to to the way we operate.” customers to find out Now teenagers, Annie Our toys exactly what they need and Jamie’s three children are wooden, from a retail outlet. once acted as their testing “We didn’t want ground for new products, traditional a sterile space where with toys being drafted and colourful, parents drag grumpy in for the weekend to see encouraging children around,” said how they measured up. These days it’s all rather conversation and Anne. “We want to have a relationship more official, with a core make-believe. with the child in the testing team of parents Children play with same way as we do and children giving their opinions on every aspect of them on the floor, with their parents. It’s really important to us the team’s latest creations. on the stairs, that kids can come By carefully selecting upside down – in and play with the parents from their toys and climb into customer database GLTC but they never the beds, while the is able to ensure it has play the same parents can open and feedback from a wide game twice. close the wardrobes range of demographics

“

”

Annie Reeve

– we call it the ‘wobble test’! – and touch the fabrics, visualising exactly how something will look in their house. That enthusiam makes for a more enjoyable shopping experience for everyone.” The showroom itself is 6,000 sq ft of stylish room sets, with plenty of room to move, play and interact with the product. The official opening was a huge success, with some children even refusing to leave – not something many shops can say! “This place has already exceeded my expectations in so many ways,” said Annie.

▶ CHANGING TIMES

One of GLTC’s core values hinges on making sure product is built for the long haul, whether that means sturdy toys that can be handed on, furniture which will evolve as the child grows or clever interior solutions which will be used by toddlers and teens alike. “We were confident it would be a success, but it’s so much more than that. It’s been a huge effort by the whole team and we’re all so proud of what we’ve achieved.” Future plans for the space include using it for children’s literary festivals, parenting workshops and other interactive events that can make goood use of the relaxing, stylish space. “That’s the future of retail,” Annie enthused. “We need to communicate with our customers, to engage them and get to know them and what they need from us. It’s something we’ve always strived for, but now we can do it on a daily basis!” With future retail outlets already in their sights it’s clear that Jamie and Annie will remain true to their dream, helping inspire families to create happy homes right across the country. And that is exactly what you’d expect from this great little trading company. Below: ‘Book nooks’ are encouraged, via a partnership with Macmillan Books.

Inset: Modular and stacking furniture allow families to add elements on as they need them.

PROGRES SIVE PRESCHOOL

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TOYMA ST ER FOCU S Inset: The Majestic Hotel in Harrogate will once again throw open its doors to the independent toy trade for three days in May.

The

Master Plan May marks the toy industry’s traditional pilgrimage to Harrogate for the annual Toymaster show. Taking place this year from May 17-19, 106 suppliers will be unveiling a variety of deals and special offers for the independent trade. It’s an event which is held in high esteem by retailers and suppliers alike, with its intimate, friendly setting breaking down any barriers between the two. PPS chats to both sides, as well as the organisers, to find out more.

he Toymaster show holds a unique place in the collective heart of the toy industry. Ask any national account manager and they are likely to have a story about the annual gathering at The Majestic Hotel in Harrogate (some of them more printable than others). Each year, the three-day event seems to sell out its stand space quicker than before – there is limited space at the hotel and bookings are taken on a first come, first Left: Retailers are hearing directly from consumers regarding the products, so it’s vital to meet them, says Golden Bear’s Michelle Fox.

served basis, meaning suppliers are often quick off the mark so as not to miss out. This year, there will be 106 suppliers exhibiting

▶

CHRISTMAS CHEER

The evening entertainment during the Toymaster show is pretty legendary and this year’s theme will be Christmas. The first night (Tuesday May 17) will be a Christmas party, with retailers and suppliers being encouraged to wear Santa hats, their worst Christmas jumpers and other themed attire. The traditional black tie evening on the second night (Wednesday May 18) will be a New Year’s Eve ball. “Christmas is really what the toy trade is all about, isn’t it?” Toymaster md Ian Edmunds says.

Left and below: Teletubbies is just one of the brands that Posh Paws’ Lauren Shipman says the company will be showcasing.

throughout the different areas of the hotel. “For our members, the show brings their year together and for suppliers, they know they will take orders,” Ian Edmunds, Toymaster md, tells PPS. “It is definitely an order writing show; suppliers are doing deals to help margins and the retailers know it is important to place orders there.” One such retailer is Matthew Hunt, director of Filco Supermarkets, who says that the deals available at the show are crucial to his business. “We actively seek out buying opportunities where we are able to offer the consumer promotions without harming our margin,” he explains to PPS. “We attend the show as it’s a great chance to get all the suppliers in the same place at the same time. We can then get a PROGRES SIVE PRESCHOOL

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TOYMA ST ER FOCU S

HY WE SUPPORT ▶W TOYMASTER “Historically the Toymaster show has always been an important date in the Character calendar. What better way to gauge the independent toy market and it’s also the friendliest, most fun show of the year. [The preschool sector] is very important – we have the top preschool licences including Peppa Pig, Teletubbies and Paw Patrol among others, which are extremely key to our portfolio.” David Bramford, sales director, Character Options

good grip of the buying and ranges we want to carry for that year.” For suppliers, those three days in Harrogate are just as crucial – giving them the perfect chance to get in front of their independent customers. “The Toymaster show is very important,” says Steve Asbey, UK sales manager, independents at Mattel. “We still have a direct sales force covering UK and Ireland independent accounts, either with a direct call or telesales which is managed by an experienced team. We have an amazing seven different show offers this year.” For Lauren Shipman, group brand manager at Posh Paws, the show also helps them to understand the indies’ successes and challenges, and how they can continue working together to benefit both parties. “The independent preschool sector is incredibly important,” she states. “It continues to grow but there are always new opportunities, whether that be with new members or expanding into different categories. We have actually doubled the size of our stand at this year’s show and will have special discounts available and show offer bundles to members who place orders with us at the show.” Orchard Toys’ sales director Simon Prest believes another great thing about Toymaster is its intimate setting. “It is a very intimate show, breaking down barriers between supplier and buyer and allowing us to build better relationships,” he says.

Inset: The new London range of toys will be a key focus for WOW Toys at Toymaster.

The event also marks the first time that indies will see certain new ranges. WOW Toys will be showcasing its new London range of toys, which includes London Bus Leo, The Palace Guards and London Taxi Ted. Its farm range will also expand with new vehicles, plus there will be fresh bath toys and vehicles designed to appeal to girls and boys. “The independent business is a significant proportion of our total turnover,” says WOW Toys’ Nadim Laperouse. “It’s a great time to catch up, showcase our new products and an opportunity to meet customers, get member’s feedback and a sense of the current market. All of this in a relaxed and well organised environment. “The Toymaster show has always been a firm favourite. Its

HY WE SUPPORT ▶W TOYMASTER “It’s a great way of booking Christmas orders for the whole independent sector under one roof. We’re relaunching Tonka in a huge way. There will be new UK emergency vehicles in die-cast and all lights and sounds categories, plus the new Climb-Overs TV advertised range.” David Martin, director, Funrise

▶ WHY WE SUPPORT TOYMASTER

“It’s the start of the summer, it’s beautiful Harrogate and it’s a lot of friends in the industry who we have engaged in business with for many years. What’s not to enjoy about this show? We have many new and existing brands that are under the preschool umbrella and showcasing them to our independents is a must.” Nicola Bergot, commercial director, Flair

members support the show and footfall is always guaranteed.” Golden Bear will have a significant presence in the Ballroom and will be treating retailers to a look at its raft of new licensed lines, including Twirlywoos, In the Night Garden, Hey Duggee, Something Special and Messy Goes to Okido among others. Michelle Fox, senior national account manager at Golden Bear, explains to PPS: “The Toymaster show provides us with great opportunities to interact with bricks and mortar retailers, who are hearing directly from the consumer regarding new licensed products. Meeting with these retailers is vital to us.” Whether you ask retailer or supplier, the Toymaster show is clearly held in high regard across the toy industry, and is certainly worth a visit. Just be sure to pack your Christmas jumper this year. PROGRES SIVE PRESCHOOL

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Come and see us at Toymaster

©P&Co. 2016

The Best in Character Call for our new catalogue: Tel: 01329227300 Email: sales@rainbowdesigns.co.uk Web: www.rainbowdesigns.co.uk

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WHAT’S NEW TOYMASTER 2016 New products at this year’s Toymaster Show. LITTLE TIKES Little Tikes is excited to be showcasing a host of new launches for 2016, including the Newborn line which addresses baby’s specific developmental needs: Light ‘n Go - a fun range that lights the way to active play, and the unique My First Flyer Helicopter, the only helicopter for preschoolers that flies, turns and lands with one-touch control. 01908 268 480 www.littletikes.co.uk

GOLDEN BEAR

SAMBRO SAMBRO is excited to be exhibiting at Toymaster for the very first time. The company will showcase full licensed ranges across a wide selection of preschool licenses including Paw Patrol, Little Tikes, Blaze, Disney Princess, Finding Dory, Tsum Tsum and more. Categories include toys, games, arts and crafts, stationery, bags, pocket money and wheeled toys. 0845 8739380 www.sambro.co.uk

Golden Bear will be showcasing the unique Sleep Tight All Night, a four-in-one product designed to help teach children when to sleep and when to get up. The new In the Night Garden Musical Pinky Ponk, the Justin’s House Playset and the Twirlywoos collection will be alongside the latest introductions across the company’s licensed portfolio. 01952 608308 www.goldenbeartoys.com

LEARNING RESOURCES Learning Resources has launched over seventy new products for retailers in 2016, and will be exhibiting new additions and best sellers from their awardwinning early years science ranges including: Primary Science and GeoSafari Jr. It will also be showcasing its Playfoam range, the mess-free sculpting material for tactile and sensory learning. 0845 2410484 www.LearningResources.co.uk

JOHN ADAMS LEISURE John Adams Leisure will be showcasing lots of exciting things across its portfolio at the Toymaster show. Continuing to build on its hugely successful heritage within its creative play craft range, the portfolio boasts over twenty new and refreshed product lines. Included in its range on show will be the multi award winning Sands Alive range, featuring super-soft modelling sand. It is set to expand with new themed Sweet Dreams and Glow-in-the-Dark sets being introduced in the autumn. 01480 414361 www.johnadams.co.uk

SPIN MASTER TOYS UK LTD Paw Patrol started and ended 2015 on a roll as the Top New Toy Property (NPD EPoS 2015). Season 3 is now airing on Nick Jr. featuring new locations, themes and characters.The Air Patroller and Air Rescue Pups hit shelves in May. 01628 535000 www.spinmaster.com

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www.interplayuk.com

Discovering Nature t the Magic o f hroug h Play!

SINGIP ERTI ADVONSORSH & SP

tel: +44 (0) 1628 488944 email: sales@interplayuk.com

VISI T US IN THE M ARQUEE

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Contact: sales@wowtoys.com / + 44 (0) 20 7471 0980

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WHAT’S NEW TOYMASTER 2016 New products at this year’s Toymaster Show. INTERPLAY Interplay will be showcasing its award winning hero range My Fairy Garden at the Toymaster show. My Fairy Garden was launched in January this year and has already shown a fantastic sales performance and received extremely positive reaction from the consumer. The My Fairy Garden TV advertising campaign began in March and is currently over delivering on the already high TVR objectives. 01628 488944 www.interplayuk.com

THE PUPPET COMPANY

FLAIR PLC GP Flair has a heritage construction brand to be proud of with Stickle Bricks! Stickle Bricks has enjoyed decades of success with its much loved bricks that promote the best in development of dexterity and imagination with their easy to hold bricks that stick together easily. The 2016 range will include a Big Red Bucket filled with lots of assorted bricks that is perfect for toddlers from just twelve months. 020 8643 0320 www.flairplc.co.uk

The Puppet Company introduces The Tree House with Pond. A gnarled old tree which comes complete with seven finger puppets including a Tawny Owl, Kingfisher, Robin, Frog, Mallard, and Greater Spotted Woodpecker plus sitting very proudly on the top, a Blackbird on its nest incubating three eggs! 01462 446040 www.thepuppetcompany.com

CUCKOO Cuckoo will be showcasing the new collection of children’s lifestyle products including the Muffins and More Bakery, Super Slush Snow Cone Factory, Double Dip Ice Cream Machine and Deep Dish Pizza Party. These will feature alongside its top selling Sewing Machines and TipTop Pottery Wheel. 01937 848460 www.cuckoo.ltd.uk

BRAINSTORM LTD

RAINBOW DESIGNS Rainbow Designs will have all its hot new collections on show at Toymaster this May from its renowned brands including Paddington, Peppa Pig for Baby, Roald Dahl and an exciting introduction to the brand new Thomas & Friends Nursery Collection. 01329 227300 www.rainbowdesigns.co.uk

Visit Brainstorm to see the award winning, StikBots. With suction cup hands and feet, this easy pose-able toy comes with an app that allows kids to create their own stopframe animations. Also new is the addictive 3D maze puzzle Addict A Ball and more. 01200 445113 www.brainstormltd.co.uk

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WHAT’S NEW TOYMASTER 2016 New products at this year’s Toymaster Show. ARTSTRAWS Retailers looking for something new but with really good margins check out the award winning Play & Discover range from Artstraws. A proven success in pre-school classrooms most of the range is now available in retail packaging. MOQs are just ones or threes. 01792 796151 www.artstraws.com

BRIO

CLEMENTONI Clementoni is proud to be showcasing a host of new products for A/W 2016 at the ToyMaster show, putting a strong focus on the Infant market with Baby Clementoni as well as the Education and Development category with Science and Puzzles product ranges. 0208 782 1134 www.clemontoni.com

WOW TOYS This year WOW Toys will be introducing a new range of gender neutral and developmental toys which have been developed in response to listening and understanding the consumer’s needs. Its excited to be launching the range at the Toymaster show and it will also have some fantastic promotions for Toymaster members on its bestselling core lines. 020 7471 0980 www.wowtoys.com

BRIO My First Railway Battery Train Set is the complete wooden railway starter set for children aged 18 months+. Contains wooden railway tracks, plastic supports, a play tunnel, guiding track ramps, a battery operated train with carriage and cargo that spins when the train is moving. The ideal wooden railway starter set for very young children. 01869 363800 www.brio.co.uk

POSH PAWS

CASDON

Posh Paws will be showcasing its newest plush, gifting and backpack collections at Toymaster 2016. Visitors to the stand will be able to see the very latest toys and bags from blockbuster movies including; Zootropolis, Jungle Book, Captain America, Secret Life of Pets and Finding Dory. As well as the latest collectable craze Tsum Tsum. Visit us in the Marquee. 01268 567317 www.poshpawsinternational.co.uk

Casdon is the ideal choice for retailers attending this year’s Toy Master Show, with its range of role-play toys that come with big brand names and over 70 years of experience behind them. All Casdon toys offer dynamic packaging, assurance of quality with affordable collections for retailers. What’s more, a strategic year round online marketing plan is in place to further consumer awareness of all of the firm’s much loved toys. 01253 608428 www.casdon.co.uk

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KAYES of CARDIFF

Established in 1985, Kayes of Cardiff offers a wide range of Branded and Pocket Money toys, ideal for all retailers who wish to stock a broad or specialist selection of merchandise from this sector. Visit us at the Toymaster 2016 show to view the range, or visit the website to download our latest product catalogue.

e: @kayes.co.uk t: 02920 363678 www.kayes.co.uk 38_Kayes.indd 1

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Inset: Getting outside and exploring our surroundings, is all part of a child’s positive development and getting youngsters active is a key part of the PlanToys ethos.

FEEDB ACK

“FEEDBACK”

Outdoor Pursuits The outdoor sector is an important and valuable part of the toy industry, worth more than £355 million in 2015 (excluding bikes). Getting children active from an early age, promoting exercise and physical play, continues to make headlines in the wider media, and the toy industry certainly plays its part with a variety of products available – from trampolines and scooters through to play-sets, water play and even teepees. PPS chats to a selection of suppliers to get their views.

Phil Ratcliffe sales & marketing director, MV Sports The sector has performed “ well for us – we had another

year of double digit growth [last year] which outperformed the sector. We’re launching a lot of newly licensed products such as Teletubbies, Finding Dory, Shopkins and Paw Patrol, plus additions to existing licensed and non-licensed ranges. The toy industry promotes the importance of play in general and, indeed, active play, as part of the wider Make Time to Play initiative created by the BTHA. At a company trading level, I personally think that while the outdoor category is the second biggest super category in toys, it doesn’t always get the status or recognition it deserves. Getting preschoolers fit and active early on will hopefully result in kids and adults enjoying outdoor pursuits and a healthy lifestyle.

”

Above: MV’s Phil Ratcliffe says the Make Time to Play industry initiative promotes the importance of active play.

Kate Janach owner, Myweeteepee We started our business in 2012 “ and have been overwhelmed by the

response we have had since launch. We had outdoor play in mind when we designed the bundle – offering a non-slip water resistant backing to the included play mat to ensure a comfy covering for children to sit down on, and no pesky grass stains for mum. Trends towards traditional play and lifestyle fashion design mean teepees are a popular purchase nowadays and seem a natural transition from the days of creating a den from sheets and duvets. Parents are also becoming more and more conscious of turning off the TV, so the need for engaging play products has increased. We continue to follow fashion and home lifestyle when designing our teepees, and we are working on some wonderful designs for launch in Q3 that tap into key children’s themes for 2016.

”

Right: The need for engaging play products has increased, says Myweeteepee’s Kate Janach.

 PROGRES SIVE PRESCHOOL

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Our new Mini 2 Go scooter has a unique storage drawer that is perfect for carrying around favourite toys. + Ideal for 18 months to 5 years old + Adjustable handlebar height allows the scooter to grow with a child + Versatile scooter with 4 stages means you will only need to buy one ride on – ever! AVA I L A B L E I N :

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FEEDB ACK



Alison Downie global licensing and brand director, HTI

Left: HTI’s Alison Downie says the company is seeing a distinct trend for licensed bubble toys.

HTI’s sales for outdoor and wheeled toys performed well over the past 12 months with incremental “ growth year-on-year. Classic outdoor wheeled toys such as bikes, scooters, skates and skateboards will

always be a popular play pattern with kids. Traditionally we start to see retail sales pick up from Easter and spring half term time. Sales growth at retail continues through the summer months until schools return in the September. We are seeing a distinct trend towards more licensed bubble toys – we are being approached by more and more licensors wishing to pursue identified opportunities to combine the classic outdoor play pattern of bubbles with their popular high profile franchise brands. We’re also seeing an increasing demand for higher spec, higher price point bubble toys. This has resulted in more innovative product development, combining bubble play with other toy categories such as vehicles, wheeled and role play toys, which consequently has helped to grow the category overall. HTI has used this trend to our advantage in developing new items such as the Bubble Truck, Bubble Lawnmower and Bubble Exhaust, which connects to the rear of a child’s bike to create a trail of ‘bubble exhaust’ as they cycle along.

”

Michelle Lilley UK marketing manager, Little Tikes Outdoor remains “ a robust category

for us at Little Tikes, resulting in us holding the number one brand property spot in June 2015. This can be attributed to continued investment in the core outdoor segments supported by new best sellers across our playhouse, trike and sand and water table categories. These, along with our iconic Cozy Coupes and classic items like the Turtle Sandbox, resulted in strong year-on-year growth of 8% for the brand. We saw a trend in 2015 of parents wanting to get active with their children, which was reflected by our award-winning summer 2015 campaign with Olympian, Greg Rutherford. Following on from this we now see a direct increased demand for our trikes during this time. The sand and water toys proved to be extremely successful in 2015 and we expect continued growth from these items in 2016. We have responded to this demand with two new exciting launches, including the Spinning Seas Water Table. Our other outdoor toys, including the large wooden play sets – made from wood sourced from FSC forests – continue to be an area of investment for us as we look to further develop this premium offering.

”

Above: The Spinning Seas Water Table is a key new launch from Little Tikes in 2016.

Martin Grossman director, H Grossman

“

It’s been an exciting year for us – we have introduced new products and branched out into other types of wheeled toys including trikes and 12” and 14” bicycles. We know that children increasingly choose products which are fashion-led in terms of colour and design, so we have to keep up with these changing trends. Our main launches for 2016 are The Secret Life of Pets and Ghostbusters – two major new licences for us and the response to our outdoor range has been fantastic. We also have the Light Burst Scooter with a deck that lights up and stays alight as long as the child scoots. I don’t want to speak for the industry, but I have always been firmly of the view that children benefit from playing outside and our products reflect that. We are constantly developing our successful My First Scooter and Trail and Twist Scooters to appeal to a new generation of preschoolers and their parents.

”

Above: Martin Grossman says the company keeps up with fashion-led trends to incorporate into its product designs

Phil Nelson founder, Little Concepts Outdoor play is a key part of child development; “ getting outside and exploring our surroundings is

part of positive development – not to mention the health benefits of physical exercise. PlanToys continues to view the outdoor category as a growth area – over the past two years the outdoor offering has doubled. Getting youngsters active is a key part of the PlanToys ethos – combining that with our ‘sustainable play’ mantra allows PlanToys to create some really unique outdoor toys covering a wide range of price points. For instance, this year saw the release of the Walking Cups, using PlanWood material, which help develop balance and coordination skills. On the other end of the pricing spectrum is a large selection of ride-ons from PlanToys, suitable for outdoor use. New this year is the aptly named Ride On I, which features a unique steering system which doesn’t allow over-steer.

”

Left: PlanToys has doubled its outdoor offering over the past two years, including the launch of Walking Cups.

PROGRES SIVE PRESCHOOL

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Totseat The squashable washable highchair

www.hippychick.com 01278 434440

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WHAT’S NEW OUTDOOR New products for for the outdoor sector. MYWEETEEPEE

MICRO SCOOTERS Micro Scooters has just released its new range of children’s scooters. The Deluxe versions of its multi award winning Mini and Maxi Micro scooters now feature an adjustable handlebar, anodised stem and silicone raised grip. The range has fifteen new colours making this much loved brand the scooter choice for 2016. 01206 381 329 www.micro-scooters.co.uk

CHICCO

INTERPLAY Interplay’s My Fairy Garden brand promotes a positive and healthy lifestyle of getting outdoors and respecting our environment. All of the playsets include interaction with nature; either by creating a garden or by learning about seasons and life cycles in nature. 01628 488944 www.interplayuk.com

Myweeteepee are beautiful children’s teepees that offer a perfect hideaway to play or read in whilst looking great in any room or garden. All the Myweeteepee bundles come with a non-slip floor mat, cute bunting and carry bag. Each teepee is handcrafted using superior quality cotton canvas and designs are embroidered to create a beautiful finish. 01963 548140 www.myweeteepee.co.uk

The 360 Sit ‘n’ Ride-On is ideal for developing motor co-ordination skills and forms part of Chicco’s popular Move ‘n Grow range. Swivel wheels ensure total freedom of movement and guarantees lots of fun for mobile little ones. The 360 can be used as either a Push ‘n Go thanks to a removable handle or a Sit ‘n Ride, making it extremely versatile. There is also a useful storage area under the seat for toys or drinks and snacks. 0208 9536627 www.chicco.co.uk

HY-PRO Grab your passport because your Flyte has arrived! Both practical and playful, Flyte is a safe and sturdy scooter, a swift pull-along trolley and a compact piece of cabin sized luggage all in one. The original Midi Flyte launched last year and now the Mini is here for tiny travellers aged two to four. 01582 670100 www.hy-pro.co.uk

LITTLELIFE Available in two sizes, Family and Compact, LittleLife’s portable Beach Shelters are ideal for shielding babies and young children from the sun’s harmful UV rays. Quick and simple to erect, the shelters combine a stable, semigeodesic design with large sand pockets plus high-quality, UPF 50 rated fabric that creates a cool, shaded area. 0118 981 1433 www.littlelife.com

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Instant Sun and Wind Protection for Little Beach-Goers LittleLife Beach Shelters

B e ac h S he

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26/04/2016 20:21

TRAV EL

Holiday Time!

Inset: Summer’s coming and the beach is calling!

With summer just around the corner, millions of families in the UK will be packing up and heading away for a holiday. And as anyone with kids knows, travelling with the family usually means packing a whole load of bits and pieces. Luckily there are some pretty nifty products out there designed to make life on the road stress-free for everyone.

hether it’s a road trip to visit relatives, or a flight abroad to sunnier climes, travelling with kids is rarely easy. Parents may have to contend with a long car journey, early flights, loads of luggage – and that’s just getting there! And once at the final destination there’s the heat, an unfamiliar room and days out and about. Anything that makes the trip easier is very welcome by parents and children. STROLLER ACCESSORIES Every parent knows the struggle of battling with shopping bags and a pushchair and it’s often worse on holiday when contending with the beach bags, picnic and everything else. Clippasafe’s new fully enclosed loop-style bag holders are made

from aluminium and are a more sturdy option to traditional plastic bag hooks. Once attached to the stroller handle, the Big Bag Clips can be left there and if kept closed, will not come off or be misplaced. Keeping things organised is the name of the game for Dreambaby, with the new Strollerbuddy Stroller Organiser. “The Strollerbuddy has easy attach straps and a great design with two drinks pockets and a mesh bag which is perfect for storing all those bits and pieces that you’re forever having to take out and put away on your journey,” said Claire Wheatley, sales support for Tee-Zed Products. “Parents are also very conscious of ensuring that their little ones are comfortable while on the move and we have a range of insect netting for car seats and strollers to help fend off biting insects during the hot summer months as well as our clip-on fans for attaching to prams and strollers.” Left: UK sales of beach shelters are increasing.

Above: The Hauck Sleep ‘n’ Play is a travel cot and playpen in one. Left: Kidz Banz are distributed in the UK by Sunproof.

▶ SUN SAFETY TIPS

■ A selection of play tents and sun shades will help keep keep babies under six-months out of direct sunlight. ■ Sunglasses need to meet the British Standard (BSEN 1836:2005) and carry the CE mark. ■ Carrying sunscreen made for babies or toddlers is essential in the summer months – ensure your offering blocks both UVA and UVB rays. ■ Sunhats should ideally have a wide brim.

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WHAT’S NEW HAUCK The essentials range from Hauck, must-stock products for retail.

WATCH ME 1 A mirror for the back seat headrest of the vehicle, so parents can keep an eye on the child in its baby carrier or reward facing car seat. The mirror can be mounted safely to any head-rest with four straps and can be adjusted both horizontally and vertically. The large sight field ensures a free line of sight and the high-quality, shatter-proof material reduces the risk of injury.

WATCH ME 2 A mirror for the front windshield of the vehicle so parents can keep an eye on the child in all forward-facing child seats. The high-quality suction cup with caoutchouc clings safely and securely to any clean, grease-free glass surface. With an integrated ball joint, the mirror is always directed exactly towards the child’s position. The mirror is made of high-quality, shatterproof plastic.

ORGANISE ME

GUIDE ME A lightweight washable safety harness that allows young children to explore their environment in a safe and secure way.

PLAY ON ME CHANGE ME This large changing mat (70 x 80 cm) is ideal for changing baby’s diapers while travelling. Use anywhere whether in airports, restaurants or service areas, or on the back seat of the car. The changing mat is tear-proof, washable and can be transformed into a compact bag with two mesh pockets and a zipper pocket offering additional space for smaller items.

A flexible organiser that fits perfectly between two car seats on the back seat of the parent’s car. Offers space for everything parents need on trips out.

Keep children amused on long car journeys with this playtray for car seats. It has a large playing area and there is ample storage for toys and things in the pockets on either side.

Tel: 01978 664362 www.hauckuk.com

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TRAV EL Far left: The SnoozeShade makes napping on the go easier. Left: GoVinci backpacks feature a panel for children’s artwork. Below middle: Madpax backpacks stand out in a busy airport.



SUN SAFETY Staying safe in the sun is something everyone needs to think about, whether at home or abroad. The consumer spend on sun protection is going up each year according to Jouko Nykanen, owner of Sunproof, a distributor of sun protection products. “Retailers used to be hesitant about stocking UV protective kids’ products, seeing it as a bit niche,” he explained. “Now, it appears that sun protective products are accepted in the UK as core accessories for summer. We have seen a big change in consumer attitudes there since we started out in 2002. Our best-selling lines are infants’ sunglasses, sun hats, buggy shades and UV swimwear. We are also increasingly seeing demand for pop- up beach cabanas.” SnoozeShade is the UK’s leading range of sun and sleep shades. It was designed by British mum Cara Sayer to help babies get the sleep they need when out and about. Thanks to its protection of UPF50+, SnoozeShade blocks out 99% of UV rays, as well as protecting babies from wind, chill, light rain and even snow - making it a year-round must-have. “The best-seller is still the SnoozeShade Original as it’s the one most people have heard of and has such wide scale distribution,” said Cara, “but our version for travel cots has been growing in popularity and the Plus Deluxe (designed for babies six-months plus) has been building traction too.” MINI JET SETTERS When flying, children love having their own hand luggage and there are some

really funky options on the market at the moment. The GoVinci range from Benbat is distributed exclusively in the UK by Little Saints and has a trolley option and backpack. Both have a hard outer with an in-built exterior picture frame which can be used to display the child’s latest art work. Madpax backpacks are another very funky option and are a great way of keeping track of kids in a crowded airport. “Madpax was created in Phoenix, Arizona in 2011 and won awards three years running at the New York International Gift Show,” said Anita Graves of Madpax. “The bags come in an array of bright colours, distinctive designs and sizes. The pint is the smallest Madpax and is suitable for the under-fives. We are working with a number of high street retailers and independent boutiques to get Madpax out to the public.” SLEEPING AWAY FROM HOME A travel cot is a must for any travel checklist – especially as it can double as a playpen. “Parents are demanding items that are versatile, easy to move and transport and also offering them facilities to change and store baby accessories when using travel cot at home,” commented Sue Griffiths, marketing director for Hauck. “The most popular travel cots within the Hauck collection are the Babycentre, Sleep ‘n’ Play Centre and the Dream ‘n’ Care Centre.

This year we have introduced travel cot accessories which now include Dream ‘n’ Care Sleeper, Bed Me (a travel mattress) and Curtain Me (travel black out blind).” Travelling with a baby or toddler does pose some challenges, but these are easily overcome with a bit of forwardplanning and research. Retailers can play an important part in making a holiday enjoyable by offering sound advice and a wide selection of travel gadgets. Below: The Strollerbuddy from Dreambaby helps keep everything organised when out and about.

▶ STROLL ON

There are now a number of buggies that will fold down small enough to be taken on board an airplane as hand luggage including the BabyZen YoYo, Mountian Buggy nano and the new Mothercare XSS Pockit Stroller. Although most airlines allow passengers to bring a buggy at no extra cost, it often needs to be given up at the gate to be stowed underneath. The obvious advantage of these new buggies is the fact they can be used right up to the airplane door – perfect for a family travelling with more than one child. Left: The Mountain Buggy nano can be taken on board as hand luggage.

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速

in t

Meg

n s t e r A ct i o n Pr

www.obabytrade.co.uk 01652 641491

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WHAT’S NEW TRAVEL ACCESSORIES New products for for the travel sector – ideal for retail pre-summer. CLOSE PARENT

HIPPYCHICK

The expanded swim range from Close includes the new Pop-in rash vest which is great for both the beach and the pool, ensuring any little splashers are protected, keeping them warmer in the water and offering sun protection with a UPF rating of 50+. They are designed to co-ordinate with their swim nappies which are available in their 2016 print collection and limited edition Campervan designs just in time for summer. 01992 554045 www.closeparent.com

Totseat – The only completely squashable, washable travel high chair has expanded its range of vibrant designs. Easy to use, the Totseat slips over the back of almost any chair to instantly transform it into a safe and secure seat for baby to eat – perfect for summer travelling! 01278 434440 www.hippychick.com/totseat

MAGUARI If parents are out and about with little ones who are in the middle of potty training, they should make sure they pack the award-winning 2-in-1 Potette Plus. As well as a sturdy and compact travel potty, the Potette Plus is also a handy toilet trainer seat. It is easy to transport as the legs fold flat and it fits neatly and compactly into a hygienic carry bag. 01293 592170 www.maguari.com

SPLASH ABOUT Splash Pals are innovative swim-toys from trusted safety swimwear brand Splash About.The colourful characters including penguin and seal are specifically designed to always float on their backs however they land in water, providing a great safety message for children learning-to-swim. Made from 100% natural rubber Splash Pals, make swim-time fun, safe and stimulating! 0845 528 0831 www.splashabout.com

DIONO

LITTLE SAINTS The Swimtrainer gives confidence to babies and toddlers: the combination of five inflatable chambers, inflatable shoulders straps and the horseshoe shape support babies from as young as three months. As they grow older and more confident, the next stage is slightly less buoyant and helps children learn the perfect co-ordination of arm and leg movement. The third stage allows for an active swimming position. Available exclusively from Little Saints in the UK. 0203 744 1056 www.littlesaints.co.uk

The new Diono Dreamliner, a travel bassinet from 0 to around six months, unfolds in seconds automatically clipping into place. The lightweight frame and deep sides provide a super safe sanctuary for a sleeping baby, whilst the thick mattress and large adjustable hood with pull out insect net add extra comfort and protection. A carry bag is included for easy transportation, and when folded, this handy travel cot is smaller than an overnight bag, weighing less than 3kg. 01827 310 557 www.uk.diono.com

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S LI N G S A N D CA RRI ER S

Babywearing has increased in popularity over the past few years with many parents enjoying the closeness a sling or carrier offers. And it’s not just for babies; more and more companies now offer products that allow parents to comfortably carry children right up to three or four years old.

Carry Me

Home

sing a baby sling can be very practical for parents, freeing up their hands to get on with other business, whether that’s out and about or in the home. Many parents find their babies are happier and more settled in a sling, and crucially it offers a closeness that any caregiver can enjoy. There has been a lot of research and product development over the past few years to make it easier for parents to safely use a sling or carrier, and carry children right from the newborn stage through to three or four years old. Wraps are very popular with parents for babies according to Daniel Lucas, ceo of We Made Me. “Supporting a gentle transition from womb to

Above: A sling, such as this one from Je Porte Mon Bébé, is a practical way of getting around town with a baby. Right: Sales of the Hipseat from Hippychick continue to flourish.

wearing with as little separation as possible, the Wuti Wrap is really carving a strong hold in this category,” he said. “It is proving very popular thanks to the product’s truly unique breathable and extremely lightweight material. The innovative combination of both woven and stretchy fabrics ensures it is super-strong and flexible, perfect for the first nine months of baby’s life when they crave comfort and security.” French company, Je Porte Mon Bébé also reports strong sales for its range of wraps. Sophie Huard, sales and marketing director said: “Our most popular products are our three different wraps – the Basic, Original and the Little Wrap - all of which can be used from birth. We’ve created the ‘Easy-to-use Wrap’ so you can place baby in various positions – front, back or hip depending on baby’s age and needs - without untying the knot.” For parents who Left: The Wuti Wrap from We Made Me is breathable and made from extremely lightweight material. Far left: The new Soohu Sling from We Made Me is an reinvention of the BabaSling.

need a little more support, the Britot carrier with its waistband and shoulder straps spreads the weight of the child allowing parents to carry their children in comfort, for longer. “Britot is a hybrid of a wrap and a carrier with soft, stretchy 100% cotton material,” explained Mark Chapman, director of Britot. “It’s suitable from birth and is particularly popular with mothers who have post-partum back pain and with busy parents who want to carry their children for longer periods. Britot is currently only available online through our own website and Amazon, but we are looking to move into high street retailers this year.” PROGRES SIVE PRESCHOOL

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the urban caboo

DXgo lands in May to be one of the first to get them in-store please contact Leah Harris leah@closeparent.com 01992 554045 www.closeparent.com

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S LI N G S A N D CA RRI ER S

▶ FASHION STATEMENT Many parents have two or three slings at home in different colours to mix and match with different outfits. This trend for fashion is something that Dutch company ByKay has picked up on with the launch later this year of a Fashion Collection to include limited edition prints and patterns. “People like to make a statement with a wrap or sling,” said Roxy de Beauvesier Watson, global brand manager at ByKay. “Our denim wrap is very sturdy, but also looks very cool and different which is important for our customers.”

Above: New from Close Parent is the Caboo DXgo for older babies and children.

Above: ByKay wraps make a fashion statement. Right: Dinky Dragon’s i-angel can be used from three months to three years old.

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When a baby gets a little older (and heavier!), many parents turn to a carrier that offers more back support, like the i-angel from Dinky Dragon. The i-angel can be used from three months to three years in five different positions. Sophia Wise, director of Dinky Dragon said: “Innovative additions to the i-angel like the detachable hip seat give the carrier a longer life cycle. The i-angel carrier is a baby carrier, hipseat and toddler backpack all in one. For Dinky Dragon it has been essential to have quite a few styles available as ‘parenting apparel’ has really taken off – we have seven styles available to ensure there is a carrier to suit everyone.” Another company expanding its product range for older children is Close Parent. Close Parent is well-known for its Caboo range of

newborn carriers which have been spotted on Harry Judd from McFly and on TV on Eastenders. “It’s great to see babywearing becoming more accessible and being actively supported now by mainstream television shows like Eastenders,” says Michelle Smith, marketing manager, Close Parent. “This May we are really excited to be launching Caboo DXgo the perfect follow on to our Caboo range, so parents can carry for longer. Our Caboo range has always been a go-to brand for newborn carrying and with Caboo DXgo we now have the ideal carrier for every age and stage of development at a price point to suit all pockets.” There are also options for even older children with products like the Hipseat from Hippychick. Sales of the Hipseat continue to flourish, according to Kelly Linthorne, marketing and sales administrator. “The Hipseat is simple and easy to use but very effective at supporting the spine of the wearer. You can also use a Hipseat for a longer period of a child’s development than most baby specific slings and wraps. There has been a big lift in sales of our unisex Hipseat colours, with the purpose of being used by both Mum and Dad or even Granddad.” Slings and carriers are very much like jeans or shoes – one style doesn’t fit all. Some parents may be put off by the long fabric or ties of a wrap,

while others love the flexibility a wrap gives for carrying positions. There is so much choice in the market today and retailers can stock two or three different models to help parents find what suits them the best.

▶ KEEPING WARM

BundleBean for Babywearing is a brand new product from BundleBean and is a waterproof cover specifically designed for slings and carriers. It is made of soft waterproof fabric backed in fleece. It fits comfortably over all ages from baby to toddler – and on all types of carrier from woven wraps and buckle carriers, through to back carriers and rucksacks. “We launched the babywearing BundleBean last autumn and it is now one of our best selling products,” says Emily Goodall. “We just can’t believe how popular it is. Parents love how it fits over any carrier or sling keeping baby warm and toasty. We’ve had the most amazing reviews on Amazon.” Below: The BundleBean cover fits over all slings and carriers.

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ANNIVERSARY

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WHAT’S NEW SLINGS & CARRIERS New products for the slings & carriers sector. JE PORTE MON BEBE

LITTLELIFE

Je Porte Mon Bébé (JPMBB) from Paris gives parents the best choices to carry their babies in comfort and physiologically. It’s new product The PhysioCarrier is an evolutive, four seasons baby carrier to carry on the front, side and back, from birth to 20kg. The PhysioCarrier packs JPMBB DNA into a soft carrier: physiological, usability, fashionable, comfortable. 0033 141631497 www.jeportemonbebe.com

LittleLife has extended its carrier collection with the portable Traveller S3 Carrier. Ideal for life on the move, the fully-featured carrier incorporates a fully-adjustable and anatomically-shaped child seat complete with the brand’s patented X-Buckle harness. For optimum carrying comfort, the Traveller S3 also boasts padded, adjustable shoulder straps and a pivoting hip belt. Multiple pockets and hypalon toy loops offer plenty of storage for toys and essentials. 0118 981 1433 www.littlelife.com

CLOSE PARENT Caboo DXgo allows parents to carry their little ones, perfectly supported in exactly the right position as they transition from their newborn style carrier and is tailored for extended periods of wear yet small and light enough to pack down and store in a change bag so it is always on hand. 01992 554045 www.closeparent.com

BYKAY The complete range of ergonomic, fashionable, comfortable baby carriers made of high quality fabric. In fact, there’s a perfect fit for everybody’s needs. ByKay’s dedication serves only one purpose: to have as many babies and parents enjoy a more relaxed way of life using a baby carrier. 0031 (0) 247 111005 www.bykay.com

BUNDLEBEAN

WE MADE ME The Wuti Wrap from We Made Me is a thoughtfully designed, two-way stretchy wrap made from a unique, breathable material that stretches both lengthways and crossways. The innovative combination of woven and stretchy fabrics ensures it is super-strong and flexible. This practical and stylish wrap is, essentially, one long piece of beautifully tailored fabric, making it so comfy and easy to wear. 01273 320 590 www.wemademe.com

BundleBean’s all-weather carrier cover is the ultimate baby wearing accessory. Waterproof, warm and universal fitting, it is suitable from 0-4 years and on all types of carrier from wraps and slings to backpack carriers. It comes with a removable hood, a neat storage bag and is available in various prints. 020 7610 2690 www.bundlebean.com

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F E ED B AC K

“FEEDBACK”

Harrogate Highlights There was a distinct air of change around this year's Harrogate International Nursery Fair. With a different exhibitor mix, visitors were able to rethink their approach to the show and spend time hunting out new names. PPS found out what retailers made of the 2016 show.

Christopher Proud and Monica Zannit, buyers, mamas and papas

“

We're both relatively new to the nursery side of retail buying, so Harrogate came at the perfect time for us to have a look round and really see what the market has to offer. We have been able to meet up with our current suppliers and get to know them in person, which has been really useful. There are quite a few smaller suppliers here, which is really nice; we found the new start-ups in Hall H particularly interesting, there were a few lines there that we really like the look of. Overall, this has been a really good experience for us. Show Highlight: "We really liked the Space Cot, that really stood out to us and we would expect it to do well."

”

Right: The SpaceCot is a clever new take on travel cots.

Jeremy Horbech, ceo, Mommy Talks

“

There is no doubt that the show has been quieter this year, but I've had some really good conversations. Some of the big brands might not be here, but we have access to them anyway and it's been nice to be able to focus on the smaller names and new companies. Hall H is definitely the place to be this year, the new startups are always enthusiastic and positive, so there's a really upbeat feeling in there. It's hard to know which companies will end up being a success, but the important thing is that they have a platform in the first place. Show Highlight: "There's a lot of different, interesting things to see, but OmniO has been particularly popular, and for good reason!"

”

Right: The OmniO stroller attracted a lot of attention in Hall H.

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FEEDB ACK Jenny Erwin, childrenswear buyer, Arnotts department store, Ireland.

“

I have just flown in for one day, so I have had to be prepared and make sure I have a focus of what to look for. We are having a big push on baby changing bags at the moment, and so I've been looking out for those during my visit. So far I have really liked the Stork Sac, Keri Kit and Melobaby, they have all got some really great features that make them stand out. We'll certainly be placing orders with them - they're quite expensive, but are well worth it. We look after toys as well and I've also seen some really great new lines here this year. Hippychick has some great news bits, particularly its 'slow' toys and soft accessories. I've only been here a few hours, but it's been a very good show for us already. Show Highlight: "Melobaby has to Above: The Melobaby be my standout product - it has such changing tote bag. a lovely look and feel to the product. It's got everything you could possibly need as well, so its perfect for first-time parents who want to be able to be prepared for everything. It's innovative and clever, I was really impressed."

”

Becca Hogarty, Brown Bear, Whitney

Stephanie Adam, owner, Deal Wizards

“

We are relatively new to the market, and have been around for just under a year now. We carry anything and everything for the baby and child stages. We've only been to the show for one day, and while we've seen everything we wanted to, we'll be coming for longer next time. It's been a really good show and while we were primarily here looking for new products and new contacts, I've already placed a few orders. Show Highlight: "We have found quite a few new things, but the LiteCups from Hippychick really stand out. We expect them to do really well."

”

Right: Night light and non-spill sippy cup in one – LiteCups were a hit at Harrogate.

Shelley Ross, buyer, lucyandadam.com

This is my third Harrogate, “ I love coming here. This is my

second day, and I've managed to find a lot more this time. I think the more you come to a show the more you know what you're looking for and what is the best way of going about looking for it! The big guys not being here hasn't made as much of a difference as I thought it would, as there are always other companies ready to step into that space. Hall H is a great way to ensure the new start-ups don't get lost along the way. I try not to, but I always end up coming away having placed a few orders, and this year is no different! Some lines do mean that we have to step back and give ourselves a few days to think about things. We'll normally start making our follow-up calls about two or three weeks after the show. We are already looking forward to next year, we'll definitely be there. Show Highlight: "The new Silvercloud range from East Coast is gorgeous, while the Belly Bandit is very clever. Frugi and Kite Clothing are both way ahead of the rest of the field, in terms of both colours and designs."

”

Above: A bedding bale from East Coast's Silver Cloud collection.

“

We're only here for one day, but that has been enough for us, we've been able to see everything we wanted to. We've seen some quirky, innovative products which have been really interesting - it's always nice to look for new stuff and this is the best place to do it! Compared to last year there are lots of really great new products to look at - there are loads of new start-ups as well as new lines from established companies, so we're spoilt for choice. We started off as wholesalers and gradually moved the business over to retail in 2013, then we started diversifying and offering different things. Last year was our first visit to Harrogate and we found it really helpful. Because we're just starting out we make sure we track what's selling well so that we can concentrate on that. The main reason we come is to see what's new in the nursery market. When we get home we'll take a few weeks to look at things and decide what we're going to add to our portfolio. We'll definitely be placing a few orders though. Show Highlight: "There are quite a few highlights for us this year; we were really impressed with the Num Num teething beads though, they were great. The Nimble Baby bottle cleaner was really clever too, I can see that doing well. And Sunproof's baby bottle holders are genius!"

”

Right: The colourful Num Num stand at Harrogate.

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WHAT’S NEW HARDENBERG & CO Latest products from Hardenberg & Co. DUUX BLUETOOTH BABY PROJECTOR This year’s winner of the Best Sleep Accessory at Harrogate’s BPA BANTA Awards 2016! It’s easy to see why once you understand how it creates a magical bedtime ritual that turns the child’s room into a sky full of stars! Bedtime routines can be personalised by playing voice-recorded messages to comfort little ones or simply play their favourite music over Bluetooth using their parent’s smartphone, tablet, PC or Mac. There is even four family favourite pre-programmed lullabies that can be controlled with sleek capacitive touch keys.

THE SASSY SILLY SENSORY BLOCKS COLLECTION UK parents can expect a fantastic new range from Sassy showing true innovation in play; The Sassy Silly Sensory Blocks Collection. Sure to be the next big thing on pre-schoolers wish lists! Beautifully designed and equipped with unique features that help toddlers learn to stack with minimal frustration, improve concentration, develop thinking skills and fine motor skills. Building a towers - always a sure-fire winner for infant entertainment!

01785 503305 www.hardenbergco.uk

ANGELCARE BABY MONITORS The brand new AC1300 Video, Movement & Sound Monitor is proud winner of the BPA BANTA Award within Best Safety Product this year at Harrogate Nursery Fair 2016. Offering a fresh new sophisticated style and a large 3.5” LCD Screen! Not only do these look the part, they offer true value for money and trusted technology, so parents can monitor their baby day and night!

ANGELCARE THE GROWING UP POTTY Introducing the only potty that easily adapts its height to suit the child’s size to ensure correct sitting position and adding longevity. Ergonomically shaped to aid sitting down and standing up alone, increasing independence and confidence when potty training.

SASSY BABY GEAR The new exciting Sassy Gear offers fun and engaging multi-sensory playmats, gyms and bouncers. Gorgeously designed and all focussed on stimulating and developing the four key senses in baby’s first year; Vision, Touch, Hearing & Taste. The included Sassy Sensory Take-Away Toys enhance the play experience but can also be conveniently used when out and about to continue baby’s development when not in the home.

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COLU MN I ST

CATHY’S COLUMN

Cathy Bryan has been part of the nursery industry for the last 28 years. You can sign up for Cathy’s free newsletters at www.nursery-online.com.

“

ang on in there! Customers are coming back! Well, possibly. It’s not just the nursery retail trade that has suffered with the advent of the internet. The humble bookshop has probably suffered more than any others. The online ‘baddie’ in that particular case was Amazon. In its early days, it sold books cheaper than anywhere else and if you wanted a particular title, Amazon had it in stock - unlike your local bookshop. H i g h s t re e t a nd specialist bookshops closed by the thousands. So why is Amazon now opening a physical, bricks and mortar bookshop? With set opening hours and real live sales assistants? The retail giant’s first shop opened in Seattle, US last November and a second, based in San Diego, is apparently scheduled for this summer. There have been rumours, which have not yet been strenuously denied, that the company is planning in the Above: Amazon’s online store already offers new parents a wish-list service and parenting advice. Above right: Hands-on shopping will always appeal to those looking to try before they buy.

FAIR PLAY

Over the last decade, the internet has slowly but surely changed the way we shop. When online shopping was first introduced, it was met with trepidation but eventually became more commonplace before changing the face of retail forever. Cathy wonders why market leader Amazon is looking to get in on what’s left of the high street action. region of 300 to 400 shops across America and probably overseas. But why? Amazon, as you would expect, has been very quiet and made no official comment, but that hasn’t stopped pundits proposing their theories. There’s still a large proportion of shoppers who prefer to shop in store and so Amazon wants a share of that lucrative market. In doing so, it is looking to provide a more personal shopping experience and by providing a pick-up option (and drop-off for returns), shipping costs will be dramatically reduced. A physical store is also a good form of advertising. If you like where you are shopping - great! Go into the Amazon store and buy. Come out with your purchase. If it’s all too much, order online. Or do both! Friendly salespeople will not only demonstrate product but also teach customers how to use their Amazon mobile app so they can buy online while shopping. Like the item? A few clicks on your mobile and it will be

delivered to your home. Who needs to take a credit card out shopping? Online stores have always benefited from this showrooming. But we’re also hearing of a return to shopping in physical stores. The American Booksellers Association reports a significant increase in membership and those members are reporting around a 10% increase in unit book sales over the last year. It seems that Americans, at least, are

returning to bookshops to browse and choose their reading matter. But where does this leave the UK nursery trade? What relevance do the changing fortunes of American bookstores have for us? For starters, Amazon is usually right - in the long term at least – and what it does over there in the USA often finds its way over here. So it’s safe to assume that we can expect to see Amazon bookstores in a few key UK locations. Perhaps they will also act as hubs for collecting items bought on the internet? Personally, I think that this will make little impact as the stores are unlikely to be in places where it is more convenient to pick up your purchase, especially large and bulky ones like cots. But there may well be more on the horizon. Have you noticed that Amazon have done a deal with Morrisons to sell their grocery produce online? What if this really worked for both companies and was expanded with Morrisons acting not only as a shop, but also as a collection depot. It certainly makes more sense than bookstores. The supermarkets offer large premises with room to display key items. Customers would be able to pick up their online pu rchases a long with the bread and milk. It would make more sense to buy an existing business than set up from scratch, wouldn’t it. Whatever their plans are exactly, one thing is clear: it will all be designed to ultimately make it easier to buy from Amazon. Customers might start returning to bricks and mortar shops but will they just be using your premises as a showroom, clicking ‘Buy’ on their mobile apps as they leave? One thing is clear, things are going to get interesting.”

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33710

33726

33707

33706 33708

VISIT OUR STAND AT THE TOYMASTER SHOW

DISCOVER the most popular

33705

Tel: 01869 363800 sales@ravensburger.com www.brio.uk

character puzzles

©Disney/Pixar

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G A MES & PU Z ZLES Inset: Camelot Jr has been one of the top selling games in the preschool category for Smart Games.

Game Changers

Games and puzzles is a sector which can offer a bit of everything – it’s traditional and family-friendly, can encourage interaction and competition and it can also teach important early developmental skills. And, crucially, it’s a year-round strong seller at retail, especially with the introduction of more travel games. PPS chats to some of the category’s key players about their views and finds out what’s coming up next.

he games and puzzles category has been riding a wave of resurgence over the past couple of years. With parents increasingly looking for products that offer true play value, longevity and an educational but fun element, traditional games and jigsaws are once again at the forefront of retailers’ minds. For the preschool sector Below and right: Paul Lamond has recently added a raft of preschool licences to its portfolio including Dinosaur Roar and Noddy.

in particular, games and puzzles are a strong tool for encouraging interaction and bonding between children and their parents, siblings and friends, as Galt Toys’ md John McDonnell explains. “They are a great way for them to learn about socialising from an early age,” he tells PPS. “Games and puzzles should be bright, colourful and fun, but also make it easy for children to interact and engage with their family and friends. A bit of competition can help spur on a child’s urge to learn, while winning a game or completing a puzzle will help self-esteem.” Galt has recently added two new preschool puzzles to its range. The 4 Puzzles in a Box feature either Dinosaurs or Fairies, with each box featuring four colourful scenes with a different number of pieces

to encourage the development of matching and sorting skills. The puzzles range from 12, 16, 20 and 24 pieces, with bright designs to help stimulate a toddler’s sensory and cognitive development. Karen Clarke, brand director at Smart Toys & Games, agrees that products with educational and developmental benefits are growing in importance with parents. “The product needs to be appropriate for the minimum age set so that it challenges the child’s capabilities, but not too much that they are deterred,” she explains to PPS. “Having a visually engaging game or puzzle will hold the child’s attention and interest; prompting the parent to purchase other products from the same brand and encouraging positive referral to other parents.” Smart Games has enjoyed a “very positive” past year, says Karen, with top sellers for preschoolers including Three Little Piggies, Camelot Jr, Bunny Boo and Trucky 3. This year will see the company extend its Fairy Tales range with the addition of Little Red Riding Hood. PROGRES SIVE PRESCHOOL

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G A MES & P U Z ZLES Left and below: The launch of Farmyard Heads and Tails, Orchard Toys’ youngest game for 18 months+, has been a success, says Simon Prest.



The competitive nature of the sector is also welcomed: “Competition is healthy,” Karen adds, “and encourages brands to continue ‘raising the bar’ for the younger generation.” Orchard Toys also sees the high competition level as an opportunity to be continually reviewing its range and bringing out new lines that appeal to consumers. Sales director Simon Prest says that Shopping List remains the company’s number one bestseller, while it has also seen strong sales of Tell the Time, Rocket Game and Left and below: Fairies and Dinosaurs feature on the new 4 Puzzles in a Box line from Galt, which md John McDonnell says help develop matching and sorting skills. John McDonnell

its Giant Road Jigsaw. “We have seen a definite trend towards gameplay for the younger years, with parents wanting to start educating their children at a younger age,” Simon offers. “We introduced our youngest game aimed from age 18 months – Farmyard Heads and Tails – last year. This has been a success and we predict it will sell even more strongly in our key Q4 retail period.” For retailers, the advice is to get more interactive Simon with the products to Prest help engage with parents in-store. Opening boxes, having games to test and allowing parents to get more of a feel for a product before they buy should all be considered, says Simon. In-store demonstrations are “always successful” for Smart Games, says Karen, pointing out that adding header boards or printed shelf strips to highlight the key sub category (such as numbers/ colours/spelling, etc) can also aid the customer’s shopping experience. Galt’s John McDonnell concludes: “Puzzles offer so many social and educational benefits to children. By making these benefits clear to parents and gift givers, retailers can help support the growth of the market and fuel demand from customers.”

Above and bottom: Preschoolers want to interact and play with products featuring their favourite characters, such as Peppa Pig, says Jumbo’s Steven Russell.

▶ LICENSED WINNERS

Licences are very important in the preschool games and puzzles space, as Jumbo’s marketing manager Steven Russell explains to PPS. “Children want to interact and play with product that features their favourite characters that they are watching on TV or tablets,” he says. “We have a great range of new Peppa Pig puzzles and games launching in autumn/ winter and a large collection of DisneyPixar Finding Dory products coming in June. We will also be announcing an exciting new licence for preschoolers – one that we all know and love.” Merchandising product by licence is also an “easy win” for retail, says Steven. “It gives the consumer all the product variations in one area, helping cross-sell the range with the support of the master toy offering.” Paul Lamond’s sales director, Richard Wells, believes that the key ingredient for a good preschool puzzle will always be a strong and recognisable image, and having the right collection of licences in your portfolio is critical. “In the preschool sector it is all about stocking those recognisable brands,” he says. “Many of these are evergreen brands that have been born from publishing heritage, and parents have developed a love and association with from their youth.” The company has been enjoying success with Dinosaur Roar, We’re Going on a Bear Hunt, Noddy and The Very Hungry Caterpillar, and will be launching new Boj lines in June.

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WHAT’S NEW GAMES & PUZZLES New products for the games & puzzles sector – ideal for all kids retail. BANANAGRAMS

GALT TOYS

BANANAGRAMS, the anagram game that drives you bananas, is celebrating its 10th Bananaversary by launching a brand new game for preschoolers and early readers – My First BANANAGRAMS! A new title for the younger, greener player! The iconic BANANAGRAMS pouch is now a ripening green and, in response to customer requests, contains colourful lower-case letter tiles. The collection of fun games within, caters to a wide range of reading abilities. 020 7298 9500 www.bananagrams.com

Galt Toys has launched six new puzzles, including 4 Puzzles in a Box with either a Dinosaur or Fairies theme for its pre-school range. Four new 100 piece puzzles with beautiful illustrations of either Dinosaurs, Pirates, Princesses or a Safari scene have also been designed for older children. 0161 428 9111 www.galttoys.com

CHEATWELL GAMES Tell-A-Tale is a play-together storytelling set designed to gently introduce ages 3+ to creative thinking. Each set includes a stage, double-sided back drop and interchangeable character and setting pieces, which can be placed, repositioned and removed as the story progresses. Four chunky wooden dice add structure. There are three themed sets – Pirates, Farmyard and Fairytale 02392 524098 www.cheatwell.com

JUMBO GAMES Jumbo Games will be launching eight new puzzles and games from Disney/Pixar Finding Dory in June, allowing retail to take full advantage of the movies popularity this summer. The brightly coloured entertaining puzzles will keep children entertained for hours, piecing together pictures of their favourite characters, Dory, Nemo and Hank. 01707 260436 www.jumbo.eu

RAVENSBERGER LTD If you are looking for the hottest licensed character puzzles, then Ravensburger is sure to have the right jigsaw for you. Look out for jigsaws featuring Teletubbies, Bing, In the Night Garden, Go Jetters, Finding Dory, Twirlywoos and many more. From two to 100 piece jigsaws, there is something for every pre-school aged child, in every shape and size. 01869 363800 www.ravensburger.com/uk

GREEN BOARD GAMES The BrainBox First range launched late 2015 and includes; First Numbers, First Letters and First Colours and has proved extremely popular in the pre-school arena. Following its huge success, the range is extending with two further titles for 2016; First Animals and First Animal Homes, along with two jigsaws – Alphabet and Numbers as well as BrainBox Story Cards. 01494 538999 www.brainbox.co.uk www.greenboardgames.com

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I N DX SHOW

Dressed or F Success Above: Established brands such as Toby Toger are found, alongside new exhibitors.

ince its launch in 2015, INDX’s exhibitions have gone from strength to strength, establishing themselves as unmissable trade shows for independent childrenswear retailers, with its buyer and business focused approach helping it become a must-visit event in the buying show calendar. Held at Cranmore Park in Solihull, INDX Kidswear has been put together by experts with over 20 years’ experience in the childrenswear buying sector and specifically with the independent retailer in mind. The SS16 show boasts more than 150 brands offering buyers a range of established UK exclusive labels as well as new and exciting names. Returning are major brands such as Lilly and Sid, Hatley, Emile et Rose, iDo by Minicof and Blue Seven, and these will be accompanied by many other

Now in its fourth season, July’s INDX Kidswear trade show promises to be the biggest show ever, making it a must-visit for any kidswear buyer. Offering an accessible showroom – open to all inpendent retailers, free parking and lunch – it’s not a show retailers should miss lightly.

established names such as Mayoral, Frugi, Kite, Piccalilly, Dandelion, Peppermint Phoenix and Powell Craft. Add into the mix brands like Nod Pod, Turnouts, Little Lord and Lady, Lily-Balou, Lily Rio, Petit Oh, Mintini Baby and Dr Kid, and it’s clear that buyers are sure to find a broad mix of products when they visit INDX. INDX Kidswear, which takes place twice a year, offers visitors a wholly different buying experience. The show promises a very warm welcome on arrival and an atmosphere that is often regarded as the most comfortable for the exhibition year – certaintly for the kidswear and accessories sector. INDX says it’s all about the buyer: “We aim to make the retailers’ visit as easy and stress-free as possible,” said Varsha Chohan, show co-ordinator, INDX. “All stands are housed in one showroom, making the layout easy to navigate. Admission to the show is free to all independent, and parking which is

right outside is also complimentary. More importantly, lunch and all refreshments are also free for the duration.” Exhibitors are quick to agree with the sentiment, with returning exhibitor Liz James from Little Green Radicals confirming that; “INDX is a truly brilliant show, we always get good quality leads and the last show saw record orders taken over two days.” New exhibitors are quick to reap the benefits too, with Powell Craft’s Toby Powell commenting; “The show has a productive but relaxed atmosphere, and a wide range of products and exhibitors, a perfect combination for buyers.” A raft of exhibitors, all the amentities needed to make it a pleasant day out, and an accessable venue on a sunny month. Who’s ready to be dressed for success?

Far right: The relaxed atmosphere at INDX is held in high regard by visitors and exhibitors. Right: The INDX team offer a warm welcome to all independent retailers.

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WHAT’S NEW INDX 2016 New products being shown at INDX. Kidwear: 3 – 4 July, Solihull. MOOMOO

TURNOUTS

Beautiful children’s ponchos by awardwinning clothing designer and mum Nadine Morgan – founder of moomoo. Lightweight, warm and water-resistant, moomoo ponchos are machine washable, quick-drying and don’t need ironing! Perfect for picnics, camping, festivals, pulling on after swimming or just to snuggle up in at home, these fun fleece ponchos come in a huge range of designs and sizes for boys and girls aged 1-13. 01525 270204 www.moomoo.uk.com

The multi-award winning boy-to-girl reversible and sibling reusable babywear. With pinks on one side and blues on the other, Turnouts makes it easy for expectant mothers, along with their family and friends, to buy beautifully packaged babywear gifts, when baby’s gender is still unknown – plus great from one child to another. 07427 115 111 www.turnouts.co.uk

AFFENZAHN BY WILLIAM TURNER Affenzahn children’s backpacks are cheeky best friends who come from all over the world. Designed to be both fun and functional, Affenzahn backpacks encourage the play instinct with a pull-able tongue and moveable arms. They’re fair and eco-friendly; using materials from recycled PET bottles to help protect the resources of our planet. 0161 480 8582 www.unicol-schoolwear.co.uk

PIGEON Beautiful new woodland prints will include a frosty forest design with wolves and bears, a pretty woodland print with deer and rabbits, together with colourful matching toadstools. Gentle colours include smoky berry, turquoise, taupe and stone. New for SS17: Dog-walkers, over-sized dots and cowboys are some of the themes introduced as part of the SS17 Pigeon Collection – featuring reversible dresses, jumpsuits and popular pointelle cardies. 01865 379230 www.pigeonorganics.com

ROCKABYE ORIGINALS After a brief pause from trade shows, Rockabye is back with all the preschool fun, fashion and attitude parents have come to know and love. With a new name and website Rockabye Originals (formerly Rockabye-Baby) will show its new capsule SS17 and the classics collection for the first time at INDX this July. Look out for guitars and tattoos and of course its trade mark record sleeve packaging. 01442 871247 www.rockabyeoriginals.com

MERRYGOROUND Merrygoround will be showing a few key lines at INDX. MuslinZ – a UK brand of high quality muslin products in 100% cotton and bamboo/organic cotton, plus the exciting new Wolly Organic plush toy range, which is made with 100% organic cotton plush and corn fibre fill (polyester free) made in the EEC. 01295 810008 www.merrygorounduk.co.uk

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COLU MN I ST

LYNDSAY LOGS IN

A WHEELY GOOD INCENTIVE While the booming market for reward charts, naughty step stickers and parenting books (or ‘bibles’) makes a business of improving children’s behaviour, PPS columnist Lyndsay considers the merits of a scooter-based reward system.

Columnist and mother-ofthree Lyndsay Randall shares her thoughts from the frontline of parenting.

“

an I have a JoJo?’ my two year old asks me as she puts on her shoes all by herself. Chez nous, we have embarked on a shiny new reward system for the children who, during the course of the Easter holidays, all displayed a range of behaviours which led me to using the shocked and crumpled-face emoticons on more than one occasion to equally harassed fellow mums. In the past, we have tried sticker charts (they couldn’t g ive a mon keys), ignoring bad behaviour (I lasted 30 seconds), uberpraising the good stuff (led to constant sibling rivalry) and talking things through in a down-at-theirlevel, ‘I can see that you’re feeling angry’ fashion (blank look from child, followed by ‘Can I watch Octonauts?’). The idea for ou r latest technique actually came home from school, and is an app called ClassDojo, which they use to (allegedly) great affect. We decided to go old skool and do

a blackboard version instead, since reducing screen time was one of our objectives anyway and so we could all view Dojo progress throughout. The Husba nd a nd I chose categories for the Dojos and set about asking the children to pick a reward to have once they hit their target. We made it clear that it’s not a race against each other, but that when they reach their designated amount – in whatever timeframe – they earn their prize. We decided not to add the twoyear-old to the ‘official’ chart since, frankly, she can’t even get the name of the incentive right, let alone properly understand the concept. But we did agree we would ‘pretend’ to be offering and taking away Dojos from her based on good and bad behaviour so that she felt she was involved and might get some semblance of what consequence means. When we asked our daughters what they would really, tr u ly love, they immediately both said ‘A SCOOTER!’. Left: The first scooter is a big step for a twoyear-old. Below: Reward charts can be useful in motivating preschoolers.

Our eldest is in the market for a twowheeler and our youngest is just desperate for her first ever scooter. So these are the rewards we chalk up for them to work towards, and the promise of new wheels excites even me. With spring edging its way round the corner and Persil’s ‘Dirt is good’ campaign, I’m all for getting the small people outdoors as much as possible. That said, I’ve tried taking three children out on three scooters once before when a friend recently lent us their Mini Micro, and it was the ultimate test of my sheep herding / crowd control skills with me pointlessly shouting ‘Steady!’ at my two year old who yells back ‘I’m going steady mama’ (but evidently has no idea what the word means). We are three weeks into the new approach now and I have to say it’s been the best system we’ve had in place. Dojos are given and taken away in a daily transactional manner that mostly resembles two steps forward and one step back, but its ultimately heading in the right direction. The older children have learnt pretty quickly which behaviour leads them towards their chosen Holy Grail and which slides them back down a snake again. It feels like they are genuinely enjoying being co-operative, kind and well-mannered. My son – the oldest – is well on the way to his Dojo target and can do the Maths to calculate just how far he is from 30 which serves to motivate him even further. He starts talking to me at a frequency and speed not designed for 7.15am as I fumble to make my morning cuppa. Meanwhile 4ft below, me... ‘Can I have a JoJo?’ my two year old asks me, again, as she (deliberately) spills Rice Krispies on to the kitchen floor. I’m thinking Mini Micro might be waiting sometime for their next Randall order.”

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ry e n o i t a t S Scenteentds last for 2 years! All sc

NEW

Scentco Display Holds 100 packs!

NEnW ses!

Lice

DKL Marketing Ltd, 11 Deer Park Road, Northampton, NN3 6QD, UK tel. 01604 678780 email. dkl@dkl.co.uk web. www.dkl.co.uk facebook.com/DKL.Toys

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twitter.com/DKLtoys

28/04/2016 11:27

STAT I ON ERY Inset: The stationery sector is enjoying a boom currently, with more retailers than ever stocking either licensed or core ranges.

TheWrite Stuff The stationery sector is booming at the moment, from supermarkets to the toy aisles and traditional core specialists. And for the preschool sector in particular, where a child’s creative instinct and talent is formed, there is possibly more choice than ever before. PPS talks to some of the key players to find out why retailers should be sharpening their focus on the category.

o into any household with preschool age children, head to the kitchen and take a look at the fridge, and chances are there will be at least one drawing, proudly placed among the reminders, lists and fridge magnets. A child’s imagination and creativity starts at a very early age, which is why core stationery lines (such as writing implements, paint, clay) have always been a staple of any family-focused retailer’s offering. Now, the strong growth of the sector has meant that toy retailers are Right: The addition of Scentco scented stationery to its range has helped DKL open up a new avenue of business.

expanding their lines and filling their shelves with a host of products to complement their existing offering. Alongside this, there are a host of suppliers – traditionally having specialised in toys – now finding their feet within the core stationery world, and enjoying success there, too. DKL is one such company – having picked up the Scentco Scented Stationery range two years ago, it has opened up many new accounts in the gifting and stationery markets. “The collectability of the Scentco range means retailers will enjoy repeat business,”

Above: “Parents want to see their child draw, write or be creative for the first time,” says Crayola’s Leon Jarmolowicz.

DKL’s sales and marketing director, David Allan, explains to PPS. “The range also offers great pick-up items with the added benefit of high margins. We distribute many brands across all retail areas, but Scentco scented stationery has opened even more new business for us in the stationery and gift markets.” While there is a core generic range – with bestsellers including Smencils, Smarkers and Smens – PROGRES SIVE PRESCHOOL

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STAT I ON ERY



the brand also boasts a number of licences. A key upcoming launch is for Finding Dory, which adds to other Disney lines such as Frozen, Princess and Tsum Tsum. In addition, DKL will also be rolling out Marvel’s Avengers later in the year. “Children love the collectability of Scentco,” continues David. “The scents are unique and that takes away the tech elements. Our stationery range is really important for the preschool space as it enhances our offering.” Sambro is another company which has rounded out its offering with a comprehensive line-up of licensed stationery products. “In this day and age when little ones are able to find their way around a tablet better than their parents, it is essential that we also develop their writing skills and encourage their creativity,” licensing director Nikki Samuels tells PPS. “Unique stationery lines play a massive part; stationery is a huge part of our business and we continue to add new licences all the time. “Retailers look to add value to their ranges and our licensed stationery is an ideal way to extend collections with innovative products that are at competitive price points.” Nikki says that Disney Princess ranges are always “extremely popular” with preschoolers, while new film releases and toy crazes also help to boost sales, with Star Wars and Tsum Tsum (especially the 3D eraser packs) currently being top performers. “[Licences are] extremely important,” says Nikki. “By offering stationery in a preschoolers’ favourite licence, it can help encourage little ones to write and develop a love of all things stationery. It is important to keep this sector fresh for preschoolers. We, Right: The Tsum Tsum 3D eraser pack is one of Sambro’s current top sellers.

of course, want to encourage a love of traditional items – such as pencils and pencil cases – but our designers work hard to incorporate elements like our 3D erasers to not only invigorate the ranges, but also inspire young minds.” As well as Sambro, the likes of Blueprint Collections and International Greetings also have preschool friendly licences in their portfolios. Blueprint has recently added Bing and Moomins, while IG has The Secret Life of Pets and Finding Dory, among others. Creativity and innovation is also something that Crayola prides itself on in its product lines. Leon Jarmolowicz, commercial director EMEA for the Crayola division at Vivid, says that, following rapid growth in the stationery sector, 2016 started extremely well, with sales up 22% year to date. “Core stationery is the backbone of our Crayola portfolio and drives everything we do,” he states. “Growth in the stationery market means our basic, staple items are selling better than ever – from our 12 Supertips, selling in excess of one million units per year, right through to crayons, paint, glue and clay. “In a more tech savvy world, we take writing and drawing for granted but as trends come and go, we always come back to the core principles, it’s in our DNA. The boom that stationery is enjoying right now is a testament to this.” And for preschoolers in

▶ 100 YEARS OF COLOUR 2016 sees Crayola UK celebrate its 100th birthday with the 100 Years of Colour initiative. This will include the launch of a limited edition celebratory 100 Crayons pack, as well as a number of events and activities taking place around the country. Later this year will see the arrival of Model Magic, while Crayola will also be updating its bestselling Marker Maker. This will give children the ability to make their own emoji stamper pens – as well as their own market pens - which Vivid’s Leon Jarmolowicz believes is an “exciting way to keep children engaged in core stationery”. Three new games launches will also follow, while big name licensed releases will include Finding Dory and Trolls. These will follow on from the spring launches for Paw Patrol, Peppa Pig and Shopkins. “For Crayola, it is critical however that as we add the licence, we also enhance the overall play experience itself, not simply recreate a generic experience,” states Leon. Left: Paw Patrol is one of the latest preschool licences to join the Crayola stable.

particular, Leon believes that the sector is critical. “Parents want to see their child draw, write or be creative for the first time,” he continues. “They want age appropriate materials which are fun, enjoyable and trusted which will help their children grow creatively. “This is what the Crayola My First range is positioned to do, with specifically designed tools suitable from 12 months+ that are created to help children grow across four developmental areas: social, physical, language and thinking.” Whether licensed or core stationery, it seems that there is something for every retailer which is looking to try something complementary to existing lines. And with so many different companies now active in the area, parents should think about making more room on the fridge. PROGRES SIVE PRESCHOOL

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WHAT’S NEW STATIONERY & CREATIVE New products in the stationery and creative sector. ANKER INTERNATIONAL Another sure-fire winner will be Copywrite’s fantastic stationery, creative play and sticker display on The Secret Life of Pets. It is already getting a massively positive response to its Pets product offering, so this is definitely one to watch. 01908 618811 www.internationalgreetings.co.uk

ARTSTRAWS

VIVID

Retailers looking for something new but with really good margins should check out the award winning Play & Discover range from Artstraws. A proven success in preschool classrooms, most of the range is now available in retail packaging. MOQs are just ones or threes. 01792 796151 www.artstraws.com

As a companion to the basics, Crayola continues to innovate and its unique Mess Free Color Wonder concept continues to go from strength to strength, as the company add new hot titles such as the hugely popular preschool property Paw Patrol to an already strong line up. 01483 449944 www.vividtoysandgames.co.uk

DKL DKL is pleased to be distributing the infamous Smencils range from Scentco, whose licenses include Disney Frozen, Disney Princess, Tsum Tsum and Finding Dory. It is also excited to be launching Marvel’s Avengers later in the year. The range includes gel crayons, scented paper clips, and Smanimals toys. 01604 678780 www.dkltoys.co.uk

SAMBRO One of the most exciting product launches from Sambro’s growing stationery range is the 3D erasers. The Tsum Tsum 3D eraser packs in particular are a unique addition and reaction from both retail and consumer has been extremely positive. 0845 873 9380 www.sambro.co.uk

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S LEEP TI G H T Inset: The Sleigh Royale from Boori is one of the best sellers, even at the high price point.

Sleeping Are You

Comfortably?

Setting up the nursery is one of the joys of planning for a new arrival. Nowadays, parents-to-be are spoilt for choice when it comes to nursery furniture, with something to suit all budgets and tastes. PPS takes a look at what’s selling well across this category. Left: Parents are seeking out stylish and trendy roomsets, such as the Kirsty range from Saplings. Right: A good night’s sleep on a NaturalStart mattress from Harrison Spinks.

here are many styles of furniture to choose from for a baby’s room. Some parents opt for classic furniture that will grow with the child, while others purposefully seek out cute baby designs. Some parents choose to buy a complete set of furniture that contains everything they need while others prefer to pick and choose the pieces of furniture to suit them and the room itself. No matter what a customer is after, there really is something to suit all budgets and everyone’s tastes. WHITE IS ALRIGHT When buying furniture for a new little one, Silver Cross sales show that 78% of parents choose white furniture

for their babies. Melanie Allan, commercial manager of the home products division of Silver Cross said: “We know that parents consider design and style together with longevity, when choosing furniture. This trend for white is highlighted in our best-selling collection, Notting Hill in gloss white, a true style icon of the noughties. We are delighted to extend our growing collection of furniture in 2016 to include Windsor and Soho in white later in the year.” White furniture is selling as well as ever for East Coast Nursery too, according to marketing manager Louise Goulding: “White is always the most popular colour, however, we have noticed consumers are making bolder choices in their nursery furniture, in terms of style and colour, so it’s worth pursuing different colours and finishes in furniture to appeal to a wider audience. The other real key word for us longevity – it’s important for

us to offer products that can adapt once a baby outgrows them, and are good enough quality to last that long and beyond. Features like convertible or removable dresser tops, and cot beds that convert into daybeds are great long-lasting, functional items.” TRENDY AND STYLISH Getting the right ‘look’ for the nursery is very important to some parents. A nursery is no longer a place that only closest family and friends get to see; with social media you can now share it with the world, so parents like to go the extra mile when it comes to their furniture and décor. “Lots of mums share their nurseries with us on social media, so I think getting the right look is important,” said Kayte Ferris, marketing manager at Boori. “Our most popular cot bed is definitely the Sleigh Royale. As one of our higher end products that might seem unusual, but it is definitely one of our more striking and impressive pieces. Having spoken to parents at baby shows  PROGRES SIVE PRESCHOOL

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S LEEP TI G H T

Parents are definitely looking for stylish “nursery furniture which is good quality and

“

good value, and we are seeing more sales of our co-ordinating roomsets in neutral colours Tim Cotrell, md of Saplings Above: White furniture sets are top sellers for East Coast Nursery. Right: The popular Windsor room set from Silver Cross is now available in white.



they are attracted to Boori for our craftsmanship and solid woods and ‘quality’ is definitely the buzz word.” This is a trend echoed by Tim Cottrell, md of Saplings, who commented: “Parents are definitely looking for stylish nursery furniture which is good quality and good value, and we are seeing more sales of our co-ordinating roomsets in neutral colours, often bought before the birth, so that they can be used for babies of either sex. Among our best selling products at the moment is the Kirsty roomset, which consists of a co-ordinating cot bed, chest of drawers and wardrobe, and this simple stylish design looks good in any baby or toddler’s bedroom.” SLEEP ON IT The more comfortable you are, the better you sleep, and this is just as true for babies as it is for adults. Choosing a mattress for a baby is an important decision and there are many options. Harrison Spinks is one of the UK’s leading manufacturers of high-end Below: Little Green Sheep mattresses have four ingredients: cotton yarn, fibres of organic coconut husks, natural latex and organic sheep’s wool.

luxury beds, and last November turned its hand to mattresses for babies, launching the NaturalStart range. “The feedback from retailers so far has been great,” said Esme Westmoreland, marketing manager. “Currently NaturalStart No.1 is the most popular product. We think consumers prefer the feel and it is a key retail price point for premium natural cot bed mattress. The dual-sided mattresses offer increased and targeted postural support for babies and infants up to five-years-old. The little sheep side of the mattress is for babies aged 0-18 months, and once the child reaches 18 months the mattress can be flipped over to the big sheep side.” A baby can spend up to 50% of their early life on a cot mattress, which is why it is essential that the sleeping environment is as safe and comfortable as possible. Kit for Kids Ellergenic cot mattresses are highly technical products designed by some of the foremost experts in the field. Penny Winter, marketing co-ordinator said: “The feedback on our new Ellergenic mattress range has been overwhelming; consumers really understand why it is so important to invest in a good quality mattress especially if their child has allergies.” The general shift of organic products to the mainstream marketplace is also reflected in mattresses. “Parents have become more aware of chemicals and toxins in the products that they buy, especially for their babies,” said Mark Nicholls, co-founder of Little Green Sheep. “Our mattresses only have four ingredients, which include breathable cotton yarn, fibres of organic coconut husks, natural latex and organic sheep’s wool. We guarantee that we don’t use any chemical fire retardant sprays or adhesives in our

mattresses and we meet all UK fire regulations naturally. Customers can rest assured when they choose a Little Green Sheep mattress it’s the safest and most natural sleep environment for their little one.” With sleep forming such a vital part of those early years, it’s encouraging to see so many different sleep options on the market – hopefully ensuring a peaceful night’s rest for the whole family! Below: The Micuna Cododo CoSleeper is a crib that converts into a desk for an older child.

▶ KEEPING CLOSE Bedside cribs are increasingly popular as parents want to stay close to baby in a safe way. The SnüzPod from Little Green Sheep is a popular option and recently won the Progressive Preschool 2015 Award for Best Preschool Furniture Range. Its innovative 3-in-1 design means it can be used as a bedside crib, a moses basket/ bassinet and as a standalone crib. The Micuna Cododo CoSleeper from Lapsi can be used as a co-sleeper and a normal crib. When the baby has grown up, the Cododo can be transformed very easily into a stylish desk, and with the selection of height settings, allows the desk to grow with the child.

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WHAT’S NEW FURNITURE New products for for the furniture sector. PABOBO

OBABY

Pabobo launch a new Stars projector in a soft plush rabbit next July: Lucien the Lapin! This little rabbit creates a beautiful starry sky with changing colours onto the bedroom ceiling. Perfect to soothe children at sleep time and the plush is machine washable thanks to the removable projector! UK –0800 0518080 www.cleverclogstrading.co.uk Ireland – +353 1 828 4823 www.cleverclogs.ie

Obaby introduce the new Disney Winnie the Pooh furniture and bedding selection in Dreams & Wishes design. This popular collection includes cot bed, gliding crib, changing unit and wardrobe as well as matching bedding including quilt and bumper set, sleeping bags in two sizes, a crib set and moses basket. 01652 641491 www.obaby.co.uk

HARRISON SPINKS BABY Harrison Spinks Baby has recently introduced a 100% natural, hypoallergenic and waterproof mattress protector to its NaturalStart range. Soft, stretchable and breathable, with excellent temperature management properties, the mattress protector is inherently fire retardant meaning there is no need to use chemicals and it’s also machine washable up to 90ºC. 07572 577407 www.harrisonspinksbaby.co.uk

PURFLO PurFlo has added its special touch to the traditional Moses Basket and is proud to present the PurAir Breathable Bassinet. With washable, breathable mesh panels and a unique PurFlo breathable mattress the Bassinet is like a traditional Moses Basket - only better. The mesh panels at the head and foot of the Bassinet means optimum air circulation and temperature control for little ones. 0845 6806179 www.purflo.com

LAPSI LTD Lapsi Ltd has recently launched three new brands to the UK market, along with Micuna nursery furniture! Quality, unique and fresh designs – its aim is to deliver choice and innovation back to parents. Great brands with fantastic products. 01584 881448 www.lapsi.co.uk

SNÜZ The team at Snüz is thrilled to announce the launch of three new colours for its flagship product, the SnüzPod 3-in-1 bedside crib. Introducing the Putty, Sherbet and Blush SnüzPod, three gorgeous colours, which are sure to be hugely popular with parents and retailers alike, and will complement Snüz’s signature style perfectly. The ‘Blush’ SnüzPod will be offered exclusively to independent retailers. 01386 791049 www.snuz.co.uk

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As the best bestfor foryour yourbaby babycan canbe beone one Asaaparent, parent, the the decision decision to buy the big quality products productsthat thatare aresourced sourced bigchallenge. challenge. Lapsi Lapsi offer top quality from are both both practical practicaland andfunctional functionalfor for fromall allover over Europe, Europe, and that are years to to come. come.

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WHAT’S NEW GENERAL New products for the preschool market, pre-summer 2016. VTECH

CHEEKY CHOMPERS

Children’s bed time routine often starts with a warm bath. They’ll be able to experience water-play at its best with the latest addition to the award winning Toot-Toot Family - the Toot-Toot Splash collection which combines interactive features and fun sound effects with VTech’s unique closed cell technology. 01235 546810 www.vtech.co.uk

Cheeky Chompers is proud to announce the launch of its brand new exciting design with Tiny Tatty Teddy. Always looking for cuddles, this adorable grey bear makes his appearance on a stylish deniminspired unisex design, available in Neckerchew and Comfortchew – the perfect practical and stylish gift for any teething tot. 0131 440 8370 www.cheekychompers.com

ARDEGA NURSERY DISTRIBUTION

CHEEKY RASCALS Make My Day officially launches its innovative, colourful and truly fun bibs, another clever brand brought to the UK by Cheeky Rascals. The new multipurpose bibs are sure to stand out thanks to the original designs. These bibs bring the fun factor to the table with designs including ‘breakfast at mums’ inspired by the classic film Breakfast at Tiffany’s, ‘lookin’ dapper, a smart tuxedo for those special occasions, a sheriff for cowboy fans and even a fireman. 01730 895761 : www.cheekyrascals.co.uk

Whisbear, distributed by Ardega, is an extraordinary bear who was born with one mission: to help babies sleep well. Whisbear emits white noise, a sound that the baby remembers from foetal life. The device operates for 40 minutes and then switches off. If baby cries, the CRYsensor function will turn on for an additional 20 minutes, to soothe baby to sleep. Magnets inside the paws means he attaches to cots, whilst the colourful, contrasting fabrics, provides sensory stimulation. 01473 228862 www.ardega.co.uk

BABY & MORE The Mum 2 Mum Wonder Bibs are distributed in the UK exclusively by Baby&More. The brand new reversible patterned bandana bibs collection features an array of on-trend designs that not only complement a baby’s outfit but also keep them dry and mess-free. Designed to grow with baby, they can be worn two ways so excellent value for money. 0333 014 4242 www.babyandmore.co.uk

SUMMER INFANT EUROPE LTD The Summer Infant My Size Potty, which has just been launched, is designed to have the look and feel of an adult toilet, promoting confidence in children as they potty train and transition to the real thing. The My Size Potty has been cleverly and thoughtfully designed to include realistic features, including the toilet handle with flushing and giggle sounds to encourage kids throughout the process. 01442 505000 www.summerinfant.co.uk

PROGRES SIVE PRESCHOOL

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01692 408802 nursery@east-coast.co.uk www.eastcoastnursery.co.uk

The exceptional value of the Fontana Room Set Made in Great Britain

Washable 100% Natural

The original New Zealand natural lambskin comforter for stroller, carseats, and cots.

Insist on

by Bowron.

Visit www.bowron.com or phone 0800 212 198

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Safe Hygienic Eco-Friendly Breathable Wide Colour Range www.mobauk.com +44 (0)1323 410470 hello@mobauk.com

30/04/2016 11:59

WHAT’S

HOT?

Progressive Preschool spoke to a number of independent retailers, to find out what’s been selling well across the preschool market.

Georgina Fernandes, co-founder, Born, Bristol A family-owned business selling natural, organic and practical baby products, also trading online at borndirect.com. CATEGORY

Baby carriers

Furniture

SUPPLIERS/RANGES

Ergobaby

Leander

COMMENT

Ergobaby offers a great range of different carriers, including the Ergobaby 360 carrier, that gives four carrying positions. Stunning Scandinavian nursery furniture, made from sustainable beech wood. The designs are simple, stylish and innovative.

Nappies

Tokidoki Kangacare

These limited-edition cloth nappies are a collaboration between Kangacare Rumparooz and cult brand Tokidoki.

Baby clothing

Pigeon Organics

Pigeon produce unique, beautiful designs and we love the fact that their entire supply chain is completely organic.

Ergobaby

Kangacare Rumparooz

Pigeon Organics

Mark and Sarah Mitchell, owners, Crocodile Toy Shop, Cirencester Established in Cirencester for over 30 years, supplying traditional quality toys. CATEGORY

SUPPLIERS/RANGES

COMMENT

Musical toys

Tidlo by John Crane

The musical bear xylophone has a lovely tone and a nice style. John Crane has perfected the line over the last year.

Role play

Orange Toys

We’ve just started with the Farm Kitchen collection, with the cream tea, afternoon tea set and English breakfast set.

Playsets

Lanka Kade

Lanka Kade is a top quality brand and fair trade, which is a strong selling point. The big items, like the Noah’s Ark, are very popular.

Vehicles

Indigo Jamm

Indigo Jamm is a very strong brand for us, the quality is exceptional. We’re doing well with Tractor Tim.

Plush

Moulin Roty

La Grande Famille sells all day every day for us. The design and quality is second to none.

Tidlo by John Crane

Orange Toys

Moulin Roty

PROGRES SIVE PRESCHOOL

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A touch of ‘character’ to all bedrooms… A cosy, welcoming room full of fun & imagination, inspired by the most loved characters. Character World offers everything boys and girls need from bedding sets to fleeces, cushions, towels, ponchos, travel blankets, bean bags and rugs.

Get in touch to find out more about our full range of products.

www.peppapig.com www.entertainmentone.co.uk

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WH AT ’S H OT

Naresh Sekhri, owner, The Baby Room, Leeds

A large family-run business celebrating 20 years in business in 2016. CATEGORY

SUPPLIERS/RANGES

COMMENT

Travel system

Venicci

The Venicci is a little bit different from other travel systems and is priced very well. It offers a lot of features for your money.

Stroller

Joie

All the Joie strollers are excellent value for money. They are good quality and our customers really like them.

Car set

Maxi Cosi

It’s Maxi Cosi all day long for us. Everyone comes in asking for Maxi Cosi. They are market leaders when it comes to car seats and at a very good price.

Highchairs

Chicco

We do well with the Chicco Polly. It’s a very nice highchair with lots of features. Parents like the fact it can be converted to a chair once the child has grown out of the highchair.

Moses baskets

Izziwotnot

The range from Izziwotnot is nice and simple in plain colours. The white wicker basket is our best-seller.

Venicci

Chicco

Izziwotnot

Gillian Franks, owner and Johanna Bolhoven, marketing manager, Pixie, Hale, Cheshire A bespoke, New York-inspired boutique selling high-quality clothing, accessories and toys. CATEGORY

SUPPLIERS/RANGES

COMMENT

Girls’ clothing

I Love Gorgeous, Scotch R’Belle, Petit Bateau

Party dresses and tutus are very popular at the moment as we come into summer. We’re selling a lot of vests from Petit Bateau too.

Boys’ clothing

Scotch Shrunk, Wild Fox Kids

Both these brands have very cool, edgy tee-shirts with slogans that parents and little boys love.

Baby clothing

Petit Bateau

We’re doing well with the all-in-one bodysuit dresses. Parents like how easy it is to change baby with the bodysuit incorporated into the dress.

Wooden toys

Moulin Roty

Traditional wooden toys are very popular with our customers. The rocking horse from Moulin Roty is a classic nursery toy

Gifting

White Rabbit, Burt’s Bees

We sell a lot of the toadstool night lights from White Rabbit as gifts for newborns or for baby showers. Burt’s Bees is also popular for gifts for new mothers.

Scotch Shrunk

White Rabbit

Moulin Roty

PROGRES SIVE PRESCHOOL

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Our new arrival from birth to booster

Ultimate protection with a full steel frame and extended rear facing use

01827 310557 dionouk@diono.com uk.diono.com

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