Progressive Preschool - May/June 2018 by Max Publishing: Print, Digital Media + Events (London)

The B2B Publication For Preschool Products and Retailers

ISSUE 35 MAY/JUNE 2018

Harrogate Heroes

Toymaster 2018 show preview

Taste For Pleasure

Feeding and weaning product update

The Future Of Retail

Feedback from the frontline

Fashion First INDX SS19 preview

Trade Publication. Sign up to our newsletter at preschoolnews.net and follow us on Twitter at @prog_preschool

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March/April 2013

this month MAY/JUNE 2018

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If there was ever a good time to get your latest baby product in front of as many people as possible, the days and indeed weeks following a royal birth have got to be pretty high up there. The baby’s name is being announced as we are going to press (they’ve called him Louis, in case you’ve somehow Above: Some of the PPS Team: Sam Loveday, managed to avoid all news outlets and Jo Pilcher, Rob Willis, and Jacqui Parr. social media in the last few days) and there’s been more discussion on the relative merits of that name then we at PPS would ever have thought possible. (For the record, we think it’s a lovely name and he looks like a very lovely baby.) Meanwhile, back in the cut-throat world of commercial enterprise; newspapers, television shows and consumer magazines are all frantically issuing press requests so they can run their version of the now-traditional ‘gifts fit for a royal baby’ piece. And with a certain wedding just a few weeks away it’s safe to say the royal fever will be here to stay for a while! That aside, it’s been a busy enough time in the preschool world in the last few weeks, with Harrogate International Nursery Fair proving to be well worth the journey up north (depending on your starting point, of course). The show finished on a high, thanks in part to a fresh new layout which saw it condensed into three adjoining halls. It was certainly smaller, there was no getting away from that, but visitors to the show found it easy to navigate and plan their visit, while exhibitors were able to enjoy a more laid-back atmosphere. Buyers still came along with the intention of placing orders – and with less to cram in, had more time to stop and talk business. Next year’s show will be taking place from 24 to 26 March 2019 – and with organisers also ‘delighted’ with the outcome of this year’s show, we’re looking forward to seeing what next year has to offer. In the meantime though, we’re looking forward to another trip up to Harrogate for the Toymaster show. Taking place from Tuesday 15 to Thursday 17 May, the show is essential for any independent retailer looking to give their toy offering a mid-year boost and is always good for spotting which trends are likely to stick around for the summer and through into Christmas. PPS will be there of course (when have you ever known us to miss a trade show?) and we look forward to seeing as many of you there as possible. If you’re still not sold, check out our show preview on page 31. It’s shaping up to be another cracker! So what’s in the rest of this issue? In addition to all the regulars, we have also been finding out more about the latest toys for the park or garden this summer (page 41), the best gadgets to help make those first mealtimes as painless as possible (page 73) and have even allowed ourselves a little peek at the most fashionable kids party gear around (page 47). We want it all! On that note, it would be remiss of us not to mention the latest addition to the PPS testing panel. Rob’s son, Spencer, arrived on 2 April and has already proven to be a valuable member of the team. Well, he’s good at looking cute. The rest will come naturally, we’re sure. Above: Spencer Willis, 8lbs 5oz

The Progressive Preschool Team ISSN 2515-8570

Rob Willis, Jacqui Parr, Samantha Loveday, Jo Pilcher, Ian Hyder, Jakki Brown, Warren Lomax PROGRES SIVE PRESCHOOL

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contents 41

THE OUTER LIMITS

ARTISTIC VISIONS

TASTE FOR PLEASURE

7 17 23 27 31 41 47 51 53 61 69 71 73 86

NEWS Reporting from the preschool sector MEDIA WATCH Brands making the headlines INDUSTRY ANALYSIS The latest industry statistics from GfK THE FUTURE OF RETAIL Retailers talk to PPS HARROGATE HEROES Toymaster show preview THE OUTER LIMITS Outdoor fun and games PETIT PARTIES Celebrating in style LEE LEE LOVES Ways to wean ARTISTIC VISIONS Creative play for preschoolers PLAYING TO WIN Games and puzzles sector update FASHION FIRST INDX SS19 preview ASK ANNA Playing the game TASTE FOR PLEASURE Sector update for feeding product BEST SELLERS Retailersâ&#x20AC;&#x2122; top sellers and biggest hits

GROW YOUR BRAND IN THE NURSERY SECTOR DIGITAL MARKETING & PR CONSULTANCY

MEET US AT HARROGATE NURSERY FAIR! HELLO@MEDIASNUG.COM WWW.MEDIASNUG.COM

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THE MULTI BAFTA AWARD-WINNING

· 2017 Children’s BAFTA Winner for Pre-school Animation! · 2017 BAFTA Award for We Love Animals App · Series 3 has been greenlit · Over 100,000 fans on Facebook · New category launches in 2018 HEY DUGGEE™ and character logos™ & © Studio AKA Ltd 2014. Licensed by BBC Worldwide Ltd. BBC logo ™ & © BBC 1996.

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NEWS TOP STORY

Below: Smyths Toys Superstores has made a bold move that will create the largest toy retailer in Europe.

Smyths Toys Has Acquired TRU Germany, Austria and Switzerland

myths Toys Superstores is to acquire Toys R Us’ operations in Germany, Austria and Switzerland, in a move that will create the largest toy retailer in Europe.

Smyths Toys already successfully operates 110 toy stores and online shops in Ireland and Great Britain, and this move will add a further 90 stores and online operations across three European countries as the company acquires and rebrands all Toys R Us stores across Germany, Austria and Switzerland. Smyths Toys will also take on all employees and management in these three countries, including the head

Alpha Animation To Headline Sponsor PPS Awards 2018 Alpha Animation and Toys has come on board as headline sponsor of this year’s Progressive Preschool Awards, signifying the company’s commitment to the sector. The UK subsidiary of Alpha Animation, which launched in January 2017, has already secured dual broadcasting across Cartoonito and Tiny Pop for series one and two of its award-winning preschool animation Super Wings, with series three due later this year and series four in the pipeline.

Tobar International Acquires H. Grossman

Tobar International has acquired H. Grossman Ltd. (HGL), Scotland’s largest toy company. HGL will remain in Glasgow and Martin Grossman will continue as managing director. After 47 years working for the 72-year-old company, Martin decided to sell the business to Tobar International, ensuring continuity for staff and customers. “I want the business to continue, allowing my staff to carry on and my customers to also benefit from the continuity,” said Martin. “This is a truly amazing match and I believe that both companies will prosper.” David Mordecai, ceo of Tobar International, added: “We are delighted to be acquiring HGL, and we see a great complementary relationship between the two companies. The key for us was for Martin to continue to be involved in the business. Customers will see no difference in service levels, product innovation or anything else.”

office in Cologne. “We are convinced about the future of multi-channel specialist toy retail and are confident that we can successfully introduce and grow our brand in Continental Europe,” said Tony Smyth on behalf of Smyths Toys. “The Toys R Us business is profitable, has a strong leadership team and already has many loyal customers. It provides a great starting point for our expansion.” Detlef Mutterer, md of Toys R Us Central A number of successful licensing launches at retail across its key AW17 and SS18 ranges will be bolstered by further product in key categories including apparel, rideons, publishing and stationery. “We are delighted to be the headline sponsor for this year’s Progressive Preschool Awards,” says marketing manager Kerry Tarrant. “We have some really exciting plans for this year and – as benchmarks of excellence across preschool product and retail – the awards are a perfect fit for our key preschool brand Super Wings.” The Progressive Preschool Awards 2018 will be taking place on Thursday 8 November at The Dorchester Hotel in London’s Mayfair.

Licensing Drive To Bolster ‘That’s not my…’ Brand

Bulldog Licensing has secured a new deal to represent the hit children’s publishing brand, That’s not my… from Usborne. The bestselling series of touchy-feely board books aimed at babies and preschoolers has sold over five million in the UK and over 20 million books worldwide. That’s not my unicorn was published last year as the special 50th title and is the highest seller to date. It was also the best-selling baby book of 2017. Paul Dennicci is on board for baby apparel (which launched in Mothercare just before Christmas) and Bulldog is currently in talks with several potential partners across a range of categories. Above: The ‘That’s not my...’ books are a toddler staple.

Europe, added: “After an extensive sales process, my colleagues and I are pleased that Smyths Toys has won the bidding process for our business. We look forward to working with our new colleagues, responding to customers and growing the business further.”

Fundamentally Children Launches The Good Toy Zone

Fundamentally Children, the UK’s leading source of expert, independent advice on play and child development, will be launching the Good Toy Zone in popular London location, Under 1 Roof Kids. The new venture will allow children to get hands-on with toys tested and approved by the experts at the Good Toy Guide. The zone will also include eCommerce purchase points to allow parents to purchase products via the Good Toy Zone e-portal. Fundamentally Children will be looking to open further Good Toy Zones across the country, in toy and department stores as well as leisure centres, theme parks, garden centres and shopping malls.

Baby Annabell Teams With The Lullaby Trust Zapf Creation’s Baby Annabell large doll brand partnered with The Lullaby Trust and Bright Horizons nurseries to spread awareness for Safer Sleep Week. The partnership saw Baby Annabell hosting a series of fundraising events as part of The Lullaby Trust’s Safer Sleep Week from 12 – 18 March 2018.

Halilit Clarifies Battat Position

Halilit has reassured its customer base regarding its supply of the Battat, Lori and Terra brands following recent confusion. “We are aware that there have been some distribution changes to some of the Battat portfolio,” said Amy Wildman, sales manager at Halilit. “We wanted to take this opportunity to reaffirm our dedication to continuous supply of this popular range.”

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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NEWS TOP STORY

Mothercare Prepares To Announce Plans For Future

ursery and maternity retailer Mothercare is hoping to reduce costs by entering a company voluntary arrangement (CVA). The decision to close up to 47 of 143 stores has been made following the recent appointment of new ceo David Wood (see attached story) If agreed, the CVA (a form of insolvency aimed at protecting a business from going bust by

reducing its costs) could lead to Mothercare closing a third of its UK store portfolio. Leases could also be renegotiated with landlords to reduce rental payment pressures. The retail group is currently undergoing rescue talks with creditors as it hopes to refinance its debt before it breaches financial covenants. It called in accountancy giants KPMG in March to help it negotiate waivers on its loan agreements (with HSBC

Four Preschool Names Receive Queens Award Nursery companies iCandy, Cheeky Chompers, Green Sheep Group and Harrison Spinks have all been celebrating their prestigious Queen’s Award for Enterprise. The prestigious awards are for outstanding achievement by UK businesses in either innovation, international trade, sustainable development or promoting opportunity through social mobility. This year is the second time that the luxury pushchair brand iCandy has received the award for innovation. Also recognised for its product innovation was Green Sheep Group – the company behind the award-winning SnüzPod and SnüzPouch. Cheeky Chompers – the Edinburgh based multi award-winning brand behind the Neckerchew – was recognised for its outstanding international trade, while leeds-based luxury bed maker Harrison Spinks received two awards, for Innovation and International Trade, bringing the total number won by the company to four.

The Enormous Crocodile Snaps Into Preschool Sector

The Roald Dahl Story Company is launching a new licensing and publishing programme for The Enormous Crocodile, targeting a younger audience. Showcasing a ‘snappy’ new style guide, a range of products including plush by Rainbow Designs, a 24-piece floor puzzle and memory card game tin from Paul Lamond, apparel and pyjamas from Fabric Flavours and a dress-up costume from Smiffys will sit alongside new publishing from Penguin Random House. The range will launch at retail in June this year.

Preschool brands make TV debut

New channel 4 show Buy It Now has been the target of a number of preschool brands, with both Doddl and Fill ‘n’ Squeeze making appearances on the first ever season. The programme sees product considered by a panel of three retailers – who may then place orders potentially worth thousands of pounds. We won’t spoil the result, but both episodes can be seen on the All4 catch-up channel.

Harrods Unveils New Toy Department

Harrods is set to open the doors of its new-look toy department from mid-May. The space is now located on the fourth floor of the luxury department store and will aim to offer the ‘ultimate array’ of products, experience and service – including plenty for preschoolers with a playful sensory layout. The rooms will be divided into eightmood enhancing sections, distinguished by the use of colour and designed to capture the imagination of customers, with dedicated staff on hand to guide parents to the appropriate room. Features of the new space include a fancy-dress fitting room, fun activities and daily demonstrations of the latest games and toy trends, all taking place in a dedicated pop-up area. “The new space is the culmination of years of close conversations with our discerning customers and Mini Harrods members,” said Harrods’ Annalise Fard. “The Harrods buyers have sourced the very best in toys and games from around the globe centred on our three essential pillars: Educate, Entertain and Engage... while also celebrating children’s love of toys.”

and Barclays) and secure the funds needed to avoid falling into liquidation. Mothercare said that it expects any discussions to conclude before 17 May 2018, when its preliminary results should be announced. Below: Mothercare could be closing almost 50 of its UK stores if the CVA goes ahead.

Leadership Shuffle At Mothercare

Mothercare has appointed former Kmart executive David Wood as ceo as Mark Newton-Jones steps down from the role after four years. David said he was ‘delighted to be leading Mothercare’, which he described as ‘a business with a fantastic heritage and an exciting future’. “My immediate focus is to ensure Mothercare is put back on a sound financial footing and deliver a successful plan to improve performance,” he commented. Just a few weeks later, Clive Whiley was appointed interim executive chairman after nonexecutive chairman Alan Parker tendered his resignation. Clive has said he will “endeavour to return Mothercare to a sound financial footing.”

Cosatto Reveals Happy Baby Guarantee

Cosatto used its return to Harrogate International Nursery Fair after 15 years away to reveal the company’s new Happy Baby Guarantee. The initiative launched as a result of an exclusive new range for independents, after Cosatto began working with professor Anna Franklin, a child psychologist who gave the company insight into the effects of their colourful, patterned hoods and the impact they have on a child’s development. “Based on that, we decided to design all of our hoods around certain colours and patterns and from that we launched the Happy Baby Guarantee,” said PR co-ordinator Charlotte Stanway. “If your baby isn’t happy in a Cosatto product in 100 days, we’ll give you your money back!”

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NEWS TOP STORY

Argos Secures Exclusive With New CBX Brand

rand new high-tech range CBX has launched a range of pushchairs and car seats exclusively with multi-channel retailer Argos, as well as a select number of independent stores across the UK. Part of Goodbaby International – which is the home of successful parenting brands Cybex and gb – CBX offers functional design and smart features,

providing parents with an affordable and modern line of essential baby gear. “We understand that each parent requires a unique product that fits into their lifestyle and suits their budget,” said Luke Burns, UK general manager. “We’re really excited to be launching CBX across Argos stores and online, and offering colourful, fun and affordable products for parents. Argos is the perfect retailer

ABC Elects New Leadership To Board Of Directors

Whisbear Prepares Gift For Royal Baby

Nonprofit organisation All Baby & Child Corp. (ABC) – which acts on behalf the baby products industry in the US – has elected a slate of new names to its board of directors. The new chair of the board of directors is Karen Casson (vp of sales, Halo Innovations), while Aaron Pederson (owner of Kid’s Stuff Superstore) has been elected to vice-chair. Ken Kaiser (owner of Kidco) will serve as treasurer, while Yvette Muller (owner of Baby’s 1st) was chosen to be secretary. Doug Tritton (owner of StorkLand), continues as immediate past chairman. Courtney Santillano (owner of Crib & Kids), has also been elected as a member of the board of ABC, where she will serve alongside eight other board members who are already in situ. The ABC’s industry event the Spring Educational Conference & Trade Show will be taking place in Orlando from 22 – 24 May, while the ABC Kids Expo will be held in Las Vegas from 9 – 11 October.

Ergobaby Reveals Hello Kitty Tie-Up

Baby carrier company Ergobaby is teaming up with Sanrio’s Hello Kitty brand for a new limited edition collection in the US. Two distinct Hello Kitty designs have been created and can be seen across the awardwinning Omni 360 All-In-One as well as the Adapt Multi-Position. The Hello Kitty Classic and Play Time prints will also be available as limited edition doll carriers. Right: The Hello Kitty Classic and Play Time prints will also be available as limited edition doll carriers.

Whisbear has prepared a very special gift to celebrate the birth of the third descendant of the British successor to the throne. The company’s founders Zuzanna and Julia Sielicka also sent the Whisbear Humming Bear to Kensington Palace as a gift when Princess Charlotte was born and met the Duke and Duchess of Cambridge last July. “The duchess thanked us for the gift for her daughter”, recalled Julia, before adding to William, “We have to have more children!” This year, Whisbear will be sending the Duchess its latest product, E-zzy the Sloth, whose official premiere at UK retail will take place soon.

The Gro Company Grows Mobile Revenue By 30%

The Gro Company has seen mobile revenue jump by 30% in 2018, following an online revamp focusing on site speed, advanced search functionality and simple payment options. The baby products company (which was acquired by Tommee Tippee owner The Mayborn Group for £22 million in January 2018) relaunched its retail website gro-store.com in December last year. The revenue increase accounts for the first two months of this year, when compared with the same period in 2017. Average order values have also grown by 13%. “We’re embarking on an ambitious growth strategy,” said Kirsten Pett, ecommerce manager at the company, which is using ecommerce agency Gene to upgrade its online presence and offer shoppers a more tailored experience.

Below: CBX, from Cybex, offers functional design with smart features.

for the launch of CBX in the UK – we are confident that it will be hugely popular with parents.” “We are excited to be bringing in this new range of products to our customers that are ideally suited to our Argos audience,” added Lauren Slater, nursery buyer at Argos.

LICENSING LOOKOUT ▶ Obaby has teamed with Carte Blanche Group to introduce two new Tiny Tatty Teddy cot beds to its furniture collection. ▶ Acamar Films and Vue Cinemas have added new dates for Bing at the Cinema due to popular demand. The special screenings will now extend to Bank Holiday Monday, 7 May. ▶ Golden Bear is expanding its popular In the Night Garden toy range, which will be promoted via a playtime, bath time and bedtime-themed TV ad and will focus on the Press-and-Go Vehicles, Igglepiggle’s Lightshow Bath Time Boat and Sleepy-time Igglepiggle. ▶ UK licensees for Alpha Group’s Super Wings include Aykroyd and TDP for nightwear, underwear and swimwear, BM Fashions (Global Licensing and Fashion UK) for daywear, Roy Lowe & Sons for socks, Dreamtex for bedding and bathroom textiles and MV Sports for wheeled toys and ride-ons. ▶ Multiple ranges have launched for iconic brand Miffy from apparel licensees including Tobias & The Bear, H&M and Dennicci. ▶ eOne and Sega Toys – the master licensee in Japan – launched the Peppa Pig consumer products portfolio at an exclusive Peppa Pig Goes to London themed pop-up store in Tokyo. Over 100 product skus were available from 23 licensing partners. ▶ Alpha Group has bolstered its portfolio of master toy deals – while also extending its relationship with eOne – after being appointed the master toy partner for both Peppa Pig and PJ Masks in China. ▶ Rocket Licensing has been appointed to manage the UK licensing for The Elf on the Shelf brand and will be focusing on a number of categories including gifting, Christmas decorations, apparel (including nightwear and loungewear), social stationery, homewares, food and confectionery, partyware, dress-up, games and puzzles and accessories.

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TOP STORY

Above: This will be the first time ÏD Kids has had a presence in the UK.

Tiger To Launch New UK Kids Chain

he entrepreneur who bought the hugely popular Scandinavian discount store Tiger to British high streets is bringing French kids chain ÏD to the UK. Philip Bier is looking to repeat Tiger’s success with the launch of a new children’s clothing and toy franchise. The first ÏD Kids store will open in Wandsworth in southwest London this May.

Bpa To Allocate Tap Grants And UK Pavilion Spaces For K+J

“The demographic is right in Wandsworth and there is an incredible concentration of buggies,” said Philip. “The intention is to make it a national chain of probably 50 shops.” Philip says one of the strengths of ÏD Kids is that like Tiger it primarily sells own-label products so is a destination for shoppers. “If you want an ÏD product you have to go to ÏD. That’s one of the

Teletubbies Backs Big Toddle

The Baby Products Association (BPA) is beginning to allocate stand space for its UK Pavilion at Kind und Jugend (20 – 23 September, 2018) and advises new exhibitors to apply for TAP Grants as soon as possible. Kind und Jugend – which takes place in Cologne, Germany – is Europe’s largest nursery trade show, with more than 1,200 exhibitors and 22,500 trade visitors attending from 113 countries. The UK Pavilion is the largest countryspecific pavilion at the show, with more than 70 companies. “The UK Pavilion was fully booked last year and around 50% of participants have expressed an interest in returning for 2018,” said Adrian Sneyd, show organiser. “We advise companies not to assume they will automatically be offered a position until they have returned the forms.” More information can be found at www.b-p-a.org.

Hornby to step back from Thomas & Friends

Hornby is taking a step back from the Thomas & Friends preschool licence and will be ceasing production of Hornby Thomas sets and accessories. The statement on its website reads: “Hornby’s association with Thomas and his Friends has been a long and happy one but with changing trends, plus toy safety age restrictions, we have taken the difficult decision not to continue with the Thomas licence... The Thomas & Friends range is still available, both here on the website and with our network of retailers, and will be until the end of 2018.”

Barnardo’s Big Toddle is back this summer and for the second consecutive year will be run in partnership with the Teletubbies brand. Last year, waves of under-fives joined The Big Toddle, helping to raise £265,350 to help Barnardo’s transform the lives of vulnerable youngsters. This year’s event will run from June 18-24 and will have a nature theme, with lots of opportunities for creative dressing up as animals, insects, flowers or even jungle creatures. Charlotte Hill, Teletubbies’ brand director, said: “We want to encourage very young children to explore and love nature just as much as the Teletubbies do – so we’re delighted to be partnering with Barnardo’s for a second year running.”

New Children’s Ride-On Specialist Launches In UK

Rollplay – a manufacturer of children’s ride-on vehicles – is launching under its own brand in the UK this month. The company – which has its EMEA headquarters in Germany – has a full portfolio of branded ride-ons including foot-powered vehicles and push-cars, plus low-speed vehicles suitable for children aged from two-years-old. To help drive its growth in the UK market, Rollplay – which is part of the Goodbaby International Group – has welcomed Kingsley Li as UK business development manager. Christian Alsbaek, general manager EMEA, said: “I am convinced the Rollplay concept will grow the category in the UK and ROI market, bringing fun and excitement to end consumers.

reasons Tiger worked so well. If you want Tiger products you have to go to Tiger.” With a turnover of €860m (£750m), ÏD Kids owns eight brands including Okaïdi and Oxybul, a range of educational toys, and has a global network of 1,200 shops.

NEWS IN BRIEF ▶ UK distributor Potwells is bringing French brand Olala to the UK for the first time, adding to its fast-growing portfolio of unique children’s products. ▶ Baby movement awareness charity Kicks Count and organic childrenswear brand Frugi have joined together to launch the Finding A Rainbow project, a new initiative to support families following baby loss. ▶ The full range of Caboo newborn carriers (Caboo +organic, Caboo +cotton blend, Caboo lite and Caboo dx+) have been acknowledged as ‘hip healthy’ products by the IHDI – an international organisation which raises awareness and research funds for infant and child hip dysplasia. ▶ Changing bag company Pacapod is celebrating its 10-year anniversary in 2018. To commemorate this PacaPod is hosting several events across its social channels and website www.pacapod.com ▶ Congratulations to Rob Pascoe, group commercial and marketing director at The Gro Company for completing all 26.2 miles of the Virgin London Marathon, to raise funds for The Lullaby Trust. If you’d like to donate, his justgiving page remains open at www.justgiving.com/ fundraising/rob-pascoe2

For the latest news visit PreschoolNews.net

Inset: Rob is now putting his feet up and having a welldeserved rest.

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TOP STORY

Right: The Entertainer creates a calming shopping experience for those who need it.

The Entertainer Introduces Quiet Hour To Stores

oy retailer The Entertainer has rolled out a nationwide Quiet Hour to create a calming shopping experience for autistic children. The roll out follows a successful pilot held during February’s half term and will take place every Saturday, for the first hour of opening, in all The Entertainer’s 145 UK stores. All music is switched off to create a more welcoming environment for

My Little Pony First Infant Range Canters Into Tesco

Hasbro has rolled out a new My Little Pony infant and toddler range under its Playskool Baby brand, exclusively at Tesco. The 23-strong product range consists of toys, apparel, bedding and toilet training lines. Hasbro has worked with licensees Golden Bear (toy and plush), Paul Dennicci (apparel and bedding) and Solution EU (toilet training) to deliver the range. The new collection will form a key part of Tesco’s nursery offering and will be supported on the Tesco website, in the magazine, in-store and across other key customer communication. It also features in Tesco’s current Baby Event with significant marketing support. “Hasbro are excited to partner with Tesco and licensees to bring the first My Little Pony infant and toddler range to market,” said Holly Oldham, consumer products director at Hasbro.

Top That Becomes Imagine That Publishing

Independent childrens’ publisher Top That has marked its 20th anniversary with a rebrand – to Imagine That – and the launch of a new fiction imprint, Willow Tree. The new Willow Tree brand forms part of Imagine That’s new publishing strategy. Three distinct imprints will each have a separate publishing focus, but a shared mission: to inspire children to read, learn, play and create. As the core range, Imagine That will focus on novelty and activity books. The established Top That brand name will be dedicated to world-leading books plus portfolio, while Willow Tree will publish picture story books and chapter fiction for parents and children to enjoy together.

children with autism. Gary Grant, founder and md of The Entertainer, explained: “We continually look for ways to improve customer experience as it’s hugely important to us that all children feel comfortable in our stores and are able to explore the toys we have available.” “We’re delighted that The Entertainer is taking this positive step to make shopping a better experience for autistic

children,” said Daniel Cadey, autism access development manager for The National Autistic Society. “Small changes such as removing in-store music can make a huge difference to autistic people, who can struggle to filter out background noise which can cause them enormous distress. We hope to see other stores follow The Entertainer’s lead and make whatever changes they can to support the needs of all their customers.”

Registration Open For China Kids Expo 2018

Fisher-Price Renews Podcast Deal

Pre-registration is now open for the sixth China Kids Expo 2018, the Shanghai-based international trade show for the baby and juvenile industry. Taking place from 16 – 18 October 2018, the exhibition will once again be held in the New International Expo Centre, alongside four other child-focused B2B events; China Toy Expo, China Licensing Expo and China Preschool Expo, welcoming over 2,000 exhibitors and more than 80,000 trade visitors from all over the world. Register for free at www.china-kidsexpo.com

Nursery brand Fisher-Price is renewing its sponsorship deal with Giovanna Fletcher’s hit parenting podcast Happy Mum Happy Baby, with a new deal in place for series two. The extended deal follows on from a successful partnership in 2017, when the first series of Happy Mum Happy Baby was the UK’s number one kids and family podcast with over 700,000 downloads. The series will also include an exclusive Fisher-Price episode, offering a unique opportunity for the brand to talk to parents about the importance of child development and early learning.

NEWS Oi Picture Book Series PEOPLE ▶ Dorel UK has welcomed Jonathon Makes Licensing Move Eve on board as territory sales Hodder Children’s Books – part of the Hachette Children’s Group – has acquired stage and partnership and promotional rights for the hit Oi picture book series Maximum Licensing – headed up by Sarah Fletcher – will be working with Hachette to grow the publishing brand through licensing across all major categories. There will be a particular focus on toy, apparel and paper/stationery aiming at a core demographic of two to six year olds. The Oi brand debuted with Oi Frog in 2014, which has now sold over 300,000 copies. The recent World Book day title, Oi Goat, was number one in the Nielsen children’s chart, number three in the overall chart and has now sold over 122,000 copies. Meanwhile, Oi Cat was chosen as the inaugural Book of the Season last autumn by the Booksellers Association and Oi Dog was number one in the preschool chart. Right: The Oi brand was created by Kes Gray and Jim Field.

manager. As the newest member of the UK sales team, Jonathon will represent all five Dorel brands (Maxi Cosi, Quinny, Tiny Love, Safety 1st and Baby Art) working with independent retailers based in the south of the UK.

▶ Skip Hop has appointed Sarah Cartwright as new business development agent to cover the north east of England and Scotland, to support the company’s ongoing business growth in the UK. ▶ Summer Infant has announced the appointment of Vienna Swanborough as national account manager within the UK sales team, with responsibility for customers within grocery and baby specialists. ▶ Kiddimoto has welcomed Kelly Linthorne to the team as brand manager. With a background in fashion and experience within the nursery market Kelly joins the company at an opportune time, ready to launch some exciting new products.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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MEDI A WATCH

IN THE

Public Eye

In Media Watch, Progressive Preschool takes a look at the preschool products featuring in the consumer press and social media to find out what will be in demand at retail over the coming months.

MAY 2018

Keeping Watch

By Royal Appointment The Gro Company got some great coverage on ITV’s popular show This Morning on Tuesday 24 April in a segment devoted to the newest royal baby called ‘Baby Gifts Fit For A Prince’. Playing out to an audience of over 1.5 million, the host Alice Beer did a great job talking about Grobags and mentioning different sizes and togs, while Holly Willoughby also thoroughly enjoyed squeezing the Groegg 2!

A feature on baby monitors in the spring issue of FQ magazine (the essential dad mag) opened with a full page dedicated to the Summer Infant Panorama Digital Video Baby Monitor. The reviewer praised the monitor for its simplicity as well as its large 5-inch screen and onscreen temperature display. They were also particlarly taken with the fact that it doubles as a nightlight to reassure the child.

Take Three

Cuddle Time!

Superstar siblings and Hippychick brand ambassadors, The Piplets, showcased their Hippychick all-in-one waterproof suits and the ladybird Wheelybug in both The Sun and The Daily Star. The features focused primarily on the boys and their story – two of them are identical twins and are currently starring in the popular new Sky Atlantic show Save Me.

A feature in a May issue of The Sunday Times’ You magazine focused on the new mum’s ‘survival kit’, with a concise top ten of products which new parents can’t do without. The classic Cuddledry apron-style bath towel made it onto the list, and was described as a ‘bathtime livesaver’ by one of the mums who helped to compile the list.

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Chew On This Matchstick Monkeys clever new muslin with attached teether was highlighted in the April edition of Gurgle magazine in a feature which handpicked a number of essential baby products which are new to the market. Meanwhile, the March issue of London Baby embraced the spring sunshine with a selection of bright yellow pieces, including the classic Matchstick Monkey teether.

Baby Essentials The April issue of Gurgle magazine focused on a number of baby essentials, highlighting the clever lightweight SpaceCot in its feature on new instore arrivals, pointing out the speed at which it opens and closes. It also highighted the colourful and wipe-clean Bibetta place mat with clever pocket in its dedicated ‘Happy Eaters’ pullout.

Cafe Culture Medela’s Big Breastfeeding Café campaign was featured in the April/May issue of the ethical parenting magazine, The Green Parent. Drawing attention to the breastfeedingfriendly campaign, the news feature pointed out that of 1,400 mums, over 50% said they had the most helpful breastfeeding advice and support from local groups.

MAY 2018 The PR companies, distributors and suppliers featured in this issue of Media Watch are: The Gro Company, Summer Infant, Media Snug (SpaceCot and Bibetta), Need to Know PR (Cuddledry), Hippychick (Hippychick and Wheelybug), Butterfly Consultancy (BabyCup), Bump PR (Love Boo and Medela) and Matchstick Monkey.

Pampering Present Love Boo’s Mummy and Baby Countdown Kit was featured in the April issue of luxury parenting magazine, Smallish. It featured along side a number of other high-end products, all selected for their classic style and was described as containing ‘wonder products’, making it the perfect pampering present for new mums and their newborns.

Drink Up The Spring issue of Mother & Baby magazine includes a focus on play-led weaning, with a number of suggestions and top tips ideal for encouraging weaning children to get involved with new foods and exciting tastes. The babycup was one of a selection of just five products and was selected as it is super-easy for little hands to hold.

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PPS Awards DPS New 2018.qxp_Layout 1 30/04/2018 18:26 Page 1

The Progressive Preschool Awards take place on Thursday 8 November 2018, at The Dorchester Hotel in Mayfair, London. Now in its sixth year, the PPS Awards is a hugely popular awards ceremony that sees all sectors within the preschool product and retail sector coming together to network and celebrate the past year’s achievements. It is attended by over 400 guests each year. The Progressive Preschool Awards recognize retail and product excellence, in addition to marketing prowess and people power. The nomination and voting process differs for each category, utilizing the skills, experience and knowledge of experts in the sector. This ensures that the utmost integrity is maintained.

Categories now open for entry

watch out for announcements via PreschoolNews.net Product Awards – judged in person by major retail buyers Marketing Awards – judged by PR / marketing gurus Retail Awards – judged by suppliers

The Retail Award Categories • • • • • • • • • •

Best Supermarket Retailer Best Multiple Retailer Best Mixed Retailer Best Department Store Retailer Best Online Retailer Best Preschool Retail Initiative Best Independent Nursery Retailer Best Independent Apparel Retailer Best Independent Toy Retailer Best Independent Gift Retailer

Book tickets or tables now to avoid disappointment Please contact Clare Davies, Createvents Ltd: T: 0118 3340085 E: clare@createvents.co.uk W: createvents.co.uk

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The Product Award Categories • • • • • • • • •

Best Preschool Apparel or Accessories Range Best Preschool Toy Range Best Preschool Development or STEM Range Best Preschool Reading or Writing Range Best Preschool Home or Furniture Range Best Preschool Mobility Range Best Preschool Gift Range Best Preschool Essentials Range The Innovation Award

The Special Awards • Best Wholesaler or Distributor Award • Best Preschool Marketing and Communication Campaign • The Outstanding Achievement Award “What a great honour to receive the award. We have had great support from a fantastic group of suppliers partners that have worked hard with us in order to deliver a customer-focused range.” Dawn Lavalette, head of buying for It’s a great honour to win an award toys and nursery, Tesco. “It is amazing for Sainsbury’s Argos to be recognised in the PPS Awards, and I feel incredibly proud of my team who have worked many late nights to deliver a fantastic preschool offering.” Chris Watters, buying manager preschool, Sainsbury’s Argos.

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that is so respected in the industry, and it’s a fantastic event from start to ﬁnish.” Nikki Samuels, director, Sambro

“Our ﬁrst time at the PPS awards and it was a really great event! We were thrilled to win top honours, with great recognition for the Spin 360 car seat, in what was clearly a hotly contested category.” David Welsh, managing director, Joie UK

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I N DU ST RY I N S I G H TS

WHAT’S IMPORTANT TO THE PURCHASING PARENT

Inset: Nearly one in every four pushchairs bought in the last year were purchased online.

As one of the world’s largest market research companies, GfK offers retailers and suppliers valuable insight into the way people live, think and shop. Here, business group director Anthony Williams takes a look at what’s really important to the parents making those allimportant purchases.

“

nderstanding what factors lead parents to make purchases of specific brands and how those brands achieve that is crucial for anyone working in the nursery industry. At the GfK seminar in Harrogate this year we suggested that knowing what’s driving the wider market, getting a sense for how a customer wants to shop and what touchpoints are important to them when shopping, can have a positive impact on your success rate. So let’s look at some of those factors. The British nursery durables market is worth around £900m*, based on the point of sales data we track across seven broad segments.

The biggest of these segments (in value terms) is transport, which includes big ticket items like pushchairs and car seats and accounts for nearly £330m of the market. Feeding which incorporates bottles, teats, breast pumps and sterilisers is the second largest based on turnover (which comes in at over £160m), followed by furniture, with a turnover of £105m and safety, bathing, linen and other nursery equipment making up the rest. The last twelve months have been demonstrably tough and the market fell 3% in value with all segments affected to some degree. There have been some positive stories – mainly across the car seats, monitors and strollers categories – with value more resilient at the premium end of the market. When the shopping parent is making more considered purchases, online stores are increasingly becoming a major destination. Nearly one in every three monitors Left: Parents are still heading out to physical stores for key purchases.

bought and nearly one in every four pushchairs purchased were bought via internet retail channels in the last year – which is up by double digits on the year before. Consumers are increasingly using their smartphones to make product comparisons in store with over a quarter surveyed** comparing prices and a fifth looking for information about items. In general terms, nursery-shopper behaviour is price-centric with over a third of consumers searching for the best price when buying for their child. Reviews and social media are also important and the younger the consumer is, the greater the chance they’ll utilise these key elements. However, not everything has to be about the virtual shop. Product choice and the importance of seeing a product before buying (especially with premium products) all rate highly for consumers when shopping in a physical store and a good store experience can be as important an influencer as convenience and availability online. So overall, high-value products have helped improve a flagging market but there are still significant volume pressures. Demand seems to have dropped but while the internet is increasingly important, there are both online and in-store drivers for nursery shoppers that can be leveraged to convert browsing to a successful sale.” Data Points *GfK Point of Sales Tracking | Nursery Markets | Sales Value GBP | 12 months to February 2018 **GfK FutureBuy | Consumer Insights | 2017 survey

PROGRES SIVE PRESCHOOL

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RETA I L FEEDB ACK

THE FUTURE OF RETAIL Faced with numerous media stories about the UK’s struggling retail market, the recent closure of Toys R Us and the struggles faced by Mothercare et al, it all sounds pretty bleak out there on the high street. But who better to ask about the future of preschool retail than those on the very front line? Andy Noon, ceo, Poppets, East Sussex

“

While it is sad to lose another store the Toys R Us closure should have a small positive effect in expanding our ‘local’ footfall as more people discover us for the first time. In fact we recently did a blog post regarding the closure as there were some products we both stocked that people will be looking for, such as Brio Hape and Lamaze and we would rather they knew we were here than go straight to Amazon. Meanwhile, Mothercare is competing along with all bricks and mortar stores in a marketplace that is now skewed in favour of online retail. The size and scale of Mothercare has meant it has gradually become impossible to compete in this new marketplace without making huge changes such as cutting overheads by closing stores and reducing staff – which it is now being forced into. To remain relevant we aim to make shopping here an experience which is enjoyable and fun for little ones and parents. We have various play stations and products to play with around the shop meaning children are engaged and happy while parents get a moment to shop. Also a mix of good product knowledge, first-hand experience of parenting and sense of humour are invaluable. I don’t think there is any point in fighting progress, we resisted for a while as it means a lot of change (read work!) but ultimately you have to adapt and embrace it. We now

have an online store at www.poppets.biz which runs alongside our shop with an upgraded online POS system which tracks inventory and lets us see trends and flow of stock through the year. The underlying problem is that until the playing field is levelled (which needs more intervention from the government tackling tax and business rate inequality) the Amazons and Googles of the world will keep the unfair advantage and we will sadly see more closures as bricks and mortar stores simply can’t compete. If a fairer online and offline retail environment can be established then independents like us can continue to do what we do well and provide a good service product knowledge and a lovely space to welcome parents and children for generations to come. We can also embrace the online and technological advantages to reach our customers, understand their needs better and communicate with them.

”

PROGRES SIVE PRESCHOOL

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RETA I L FEEDB ACK Hollie Taylor and James Gowing, baby buying team, Ocado

“

As we are not baby specialists we have a slightly different take on the preschool market. Consumers are not coming to us for one particular product, but instead are driven by repeat purchases – so its hard to monitor the return traffic. Toys R Us closing and Mothercare having to go to the banks is really significant. It does show that things are tough out there. It’s not too late for Mothercare – they have such a strong brand and people really want them to do well. They need to really capitalise on that goodwill! We might be an online business, but there’s always going to be a desire for high street shops – people want to touch and feel things. Independents have a completely market to us – that JoJo Maman Bébé appeal is a really desirable model and it makes parents want to go shopping. Online can’t offer that in the same way. Our USP might be convenience but ultimately everything we sell has to fit in a tote bag for delivery.

”

Jayne Rees, owner, Eve’s Toy Shop, Llandeilo, Wales

Amanda Heppell, owner, A3 Baby Barn, Surrey I don’t think the closure of Toys R Us/ “ Babies R will have much affect on us as they

were mainly selling brands we don’t stock. As an independent retailer we make a point of supporting suppliers who support us and don’t supply the discounters. Mothercare’s situation could have been avoided if they hadn’t discounted to the extent where they were selling below cost price! Sadly it seems most consumers are looking for cost, cost and cost – some appreciate the service and extra benefits they get from using a good independent shop but others just don’t. It is now perfectly acceptable and not rude at all to check online prices on your phone while a staff member is trying a pram in the boot of your car! Retailers need to offer stock that is independent exclusive, go the extra mile with out of hours appointments and emphasise the added value of after-sales service. Not to mention be as competitive as possible on price by offering great deal bundles. This has all worked for us to an extent but the growth of baby shows selling at crazy prices is making it more difficult. We have to be quick to react and not be afraid to ditch suppliers and goods we make no margin on and really support the others. I think suppliers are reassessing the value of the independents and realising that we do still have a big part to play in the industry. There is a place for good retailers but we have to offer something different, service; product knowledge and expertise as well as competitive prices.

”

Claire Fisher, owner, Harmony At Home, Worthing

Firstly I think it’s really sad when “ any business has to close their doors

for the last time, but whether it will have any effect on us in the future I just don’t know. The recent closing down sale did affect our Easter trade – a few customers have said they’d visited some with positive purchases. I just hope they haven’t all stocked up for Christmas! A few years ago our local Mothercare in Swansea was quite run down but now it has had a complete overhaul and I was very pleasantly surprised. It would be a shame now to lose such a lovely shop. Good luck Mothercare! It sometimes feels like small independents are constantly struggling against the tide. As a traditional toy shop we need toy makers to be inventive and create beautiful toys. We have many loyal customers who are constantly looking for new products, looking for something new – especially if they are buying for the third or fourth child in the family! Companies that are good at this in our sector are Djeco, Skip Hop, Le Toy Van, Jura Toys, Haba, Jellycat and Schleich to name a few. Every year when you visit the Toy Fair they have done their part and created something amazing! For our part we aim to have a stocked shop, give a good service and going that extra mile for each customer, it’s a full time job! We have tried to keep up with the changing face of retail, we opened our website just a few years ago and that’s doing ok though the upkeep of it is almost a full time job in itself! I realised a long time ago that you can’t just sit in your shop and wait for your customers to come to you, people quickly forget you and you have to give them a little reminder that you’re still there.

”

I don’t think the Toys R Us closure will “ affect us too much but it does highlight

how increasingly difficult it is to be in retail in the current climate. The Mothercare in our high street has closed. They had huge premises and they would have faced very large rates from the council – something that is difficult for all of us. They increasingly had problems with customers using them as a showroom and then finding the best deal online – a problem that we also face. I think grandparents who are buying a gift from us want service and convenience. They want to know that we’ll offer them great advice, help them to select a gift and then wrap it for them and they can buy a card. They really feel they have been looked after. For our younger customers who are usually parents, it’s price-driven most of the time. We need to be constantly offering products that are different and unique, be very conscious of price and offering added value such as events. We have to spend more time on the online side of the business which can be very timeconsuming and is getting increasingly tougher. It is completely necessary though, I don’t think any retailer can now survive without an online side to their business. I think things will get increasingly tough and we need to continually adapt with the market. There are also a growing number of consumers who are fighting against the big companies like Amazon. They want to see their high streets survive and want to buy local. As a seller of quality wooden toys, we are seeing more customers who are opting out of buying mass-produced plastic toys. We see this as a very positive step.

”

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TOYMA STER S P ECI A L

The annual Toymaster show returns to The Majestic Hotel, Harrogate in May, bringing with it over 100 suppliers eager for their latest ranges to impress the independent retailer membership. With the atmosphere quite unlike any other trade event, this year’s three-day show is shaping up to be another cracker. PPS chats to some of the exhibitors to find out more.

HARROGATE HEROES

igh street toy retail has certainly been a major talking point this year, but for the members of the Toymaster buying group it affords a significant opportunity to further build on their existing presence. Support for Toymaster from suppliers without doubt remains on a high – illustrated by the fact that this year’s show sold out its space at The Majestic Hotel in Harrogate back in January. Over 100 suppliers will be present at the event – which takes place from Tuesday 15 – Thursday 17 May – with the majority of them running special offers for the independent bricks and mortar toy retailers who attend. And while the attending retailers benefit from being able to place their orders for later in the year and network with their peers, the suppliers revel in the chance to get in front of such an important group.

Right: : Alpha Animation & Toys is investing in a Toymaster Super Wings window to support members.

“The Toymaster show remains an important date in the toy trade calendar as it brings together a group of buyers/ manufacturers, many of whom have known each other for a long time,” says Mark Hyndman-Slater, country general manager UK and Ireland at Alpha Animation & Toys – which will be showcasing its season two Super Wings lines among others. “But crucially I believe, with the challenges there are in retailing at the moment, it gives the members an opportunity to reinforce

Left: This year’s Toymaster show takes place from May 15-17 at The Majestic in Harrogate.

with each other that they are doing the right thing for their business.” Mark continues: “The show always provides a great feel-good atmosphere and a togetherness. I also feel that the members are genuinely looking to support new businesses such as Alpha.” For Orchard Toys’ sales director, Simon Prest, the great thing about Toymaster is that it’s a very intimate show. “This allows us to build stronger relationships between supplier and buyer,” he says. The company will be showing three new preschool lines – One Dog Ten Frogs (a counting game with super size cards), Superhero Lotto (a matching and memory game) and Dinosaurs (a collection of six two-piece first puzzles). Meanwhile, Learning Resources will be showing two new lines of collectables that it believes are perfect for Toymaster customers. Playfoam Pals is an extension of the bestselling Playfoam range and includes 12 animal characters to collect, while Beaker Creatures is a line of science-themed collectables. “Toymaster members will receive an extra show discount on all orders over £500 placed at the show,” says Chris Beardmore, UK retail sales manager. “We also have a free stock offer for members who purchase our new Beaker Creatures FSDU, which will create great standout



Left: Learning Resources will be showcasing its new Beaker Creatures line. PROGRES SIVE PRESCHOOL

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TOYMA STER S P ECI A L Far left: Playmobil says the independent sector is hugely important to its business. Left: Winnie the Pooh ‘Hundred Acre Wood’ is a classic line from Rainbow Designs.



and really help drive sales in-store.” Golden Bear will also have some tasty deals on offer for members. Michelle Fox, senior account manager, explains there will be an extra 5% off orders placed at the show, plus an additional 5% off orders placed on its popular In the Night Garden range. Other preschool brands on show will include Twirlywoos, Mr Tumble, My First JCB and Hey Duggee.

Independent Thinking “The independent sector has always been of real importance to the Geomagworld business, but with recent and constantly changing dynamics in the toy market, it is becoming increasingly important,” says Nikki Jeffery, UK marketing manager at Geomagworld. “The independent arena provides a real footway and dialogue with the consumer.” Nikki continues: “The independent sector prides itself on the relationship it has with the consumers and for Geomagworld this is of paramount importance.” Jamie Dickinson, Playmobil’s marketing manager, agrees that the independent sector is “hugely important” to the company’s business. He tells PPS: “It allows consumers to actually experience the brand in-store and enjoy the range of themes and sets that are available.” For Mark Hyndman-Slater, country general manager UK and Ireland at Alpha Animation & Toys, the sector is more than worthy of investment. “The independent preschool sector is important to us and we are investing in a Toymaster Super Wings window to support the members,” he says. “With a high percentage of our skus under £20, our range is exactly what the members are looking for.”

“Toymaster is a great opportunity to see all of our key independent retailers across the three days and showcase our expanding portfolio of brands,” Michelle tells PPS. A range of new and current sets and themes – including a host of collectables, promo items and independent exclusives – will also be on display from Playmobil at The Majestic. Marketing manager Jamie Dickinson comments: “The Toymaster show is important to Playmobil as it gives us a chance to showcase all the new and exciting lines that will be released in 2018. It also gives us the chance to speak to lots of members that could not make it to London Toy Fair.” Geomagworld’s Top: Superhero Lotto is one Nikki Jeffery believes it of the focuses is “critically important” for Orchard to get in front of Toys. Above: Magicube is a Toymaster members newly launched to showcase its preschool ranges and marketing construction range from initiatives. “The Geomagworld. biggest difference [from other shows] is that the Toymaster members come to the May show ready to place orders and plan the rest of the year’s activities and listings,” she says. “They come committed, focused and ready with their pen in their hand – not being at the show in front of these key buyers would mean losing out on potential business.” The company will be focusing on its newly-launched preschool construction range, Magicube. The patented system of magnets allows the cubes to stick together on all six sides, and Geomagworld believes

this is set to revolutionise the junior construction category. A number of special extra discount offers on some best sellers and new items from the Magicube line will be available for members. From the new to the classic, and Rainbow Designs will be focusing on its three Peter Rabbit collections – Movie, TV and Classic Nursery – as well as Paddington and The Snowman. In addition, Classic Winnie the Pooh ‘Hundred Acre Wood’ and Disney Baby collections should attract attention, as well as evergreen favourites Miffy and The Very Hungry Caterpillar. Zara Grindrod, sales director at Rainbow Designs, explains to PPS: “Toymaster is a great specialist show that is completely focused on the toy-specific independent retailer who are at the core of our business. The timing of the show allows us to reconnect with our customers at a good point in the year, following the initial flurry of early-year trade shows. Zara concludes: “Independent retailers have historically been at the core of our business and they remain at the heart of Rainbow Designs today.” It’s certainly a busy three days, but there is no doubt that the Toymaster show is at the heart of many toy suppliers’ businesses and is a mustattend in the preschool calendar. Right: Golden Bear is offering discounts on orders placed at the show for lines including In the Night Garden.

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WHAT’S NEW TOYMASTER 2018 New products featured at the Toymaster Show 15-17 May ALPHA ANIMATION & TOYS Alpha Animation and Toys will be flying into this year’s Toymaster show with its hit preschool animation, Super Wings. New to the range this autumn is Jett’s Takeoff Tower, offering on the go play as a portable 2-in-1 airport playset. When opened, Jett transforms into an airport with just an easy press of a button. The playset includes four runways, two launch ramps and a surprise door. It also comes with a miniature Jett allowing little ones the chance to act out their favourite Super Wings adventures. Tel: 01293 804599

RAINBOW DESIGNS The Home of Classic Characters will have many of its beautiful plush collections on display at the Toymaster Show this year. Rainbow Designs will showcase all of its renowned and much-loved Peter Rabbit, and Paddington Bear ranges as well as the new Classic Winnie-the-Pooh Hundred Acre Wood and Disney Baby collections. Eric Carle’s The Very Hungry Caterpillar and The Snowman, who celebrates its 40th anniversary in 2018, will complete the display of classic plush character collections on display. Tel: 01329 227300 www.rainbowdesigns.co.uk

CASDON

HALILIT

Amongst all that’s new and building on the success of the partnership with Dyson, January 2018 saw the Dyson Cordfree Vacuum added to the collection. This cordless vacuum is a direct replica of the life size Dyson and has been specifically designed to be true to life, right down to the last detail. The model features working suction, realistic sounds and twist and turn action just like the real thing. The spinning beads will mesmerise children, and will be an instantly recognisable favourite at home. Tel: 01253 766411 www.casdon.com

Halilit is thrilled to offer an extended Edushape STEM range for 2018, including the delightful Curiosity Cubes – candy coloured puzzle cubes that teach children through cause and effect whilst they manipulate the beads through each maze. Also new for 2018 is Magic Brix Motion which offers children the ability to build brightly coloured moving models with easy to handle brix, wheels and axles. Tel: 01254 872454 www.halilit.co.uk

GP FLAIR 2018’s Toymaster show will see GP/Just Play hosting its heavyweight preschool portfolio, including the key new Disney license Puppy Dog Pals. Puppy Dog Pals is an exciting new series following the adventures of two loveable pug puppies who are on a mission to save the day. As master toy partners, Just Play have created a stunning toy line that is packed with playsets, figures, accessories and plush toys. The striking colourways set this collection apart and will appeal equally to boys and girls. Tel: 0208 6430320 www.flairplc.co.uk

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Golden Bear Products Ltd www.goldenbeartoys.com Tel: 01952 608 308

customerservices@goldenbeartoys.co.uk

18/04/2018 13:52 25/04/2018 14:48

WHAT’S NEW TOYMASTER 2018 New products featured at the Toymaster Show 15-17 May JUMBO GAMES Jumbo will be promoting its new wooden GOULA products at the Toymaster show including the Puzzle Bear Family House, Pull-Along Bunny’s Train and Pull A-Long Dog and Duck, as well as the brightly coloured 40-piece Wooden Construction Pack. With over one hundred high quality toys, puzzles and games in Jumbo’s GOULA catalogue, visitors to the show will be spoilt for choice when it comes to wooden products. Tel: 01707 289289 www.jumbo.eu

THE PUPPET COMPANY

GREENBOARD GAMES

The Puppet Company will be showcasing its newest Wilberry designs at Toymaster 2018 which feature some beautiful Ballerina dressed animals and our very latest Animal Puppet Buddies. These superb glove puppets achieve 2.4 margins offering fantastic value and as always wonderful quality. Tel: 01462 446040 www.thepuppetcompany.com

Just in time for summer and ready to make a splash, Greenboard Games’ new game, BrainBox Under the Sea, is now in stock. Other new products on offer at the Toymaster show from its Fat Brain range include Waddle Bobbers, Quack Stack and the cutest little turtle Pop and Slide Shelly. Tel: 01494 538999 www.greenboardgames.com

GEOMAGWORLD Geomagworld will be offering some very tempting offers on current proven Magicube best sellers for Toymaster members. Magicube is the award-winning product line which is made up of a patented system of magnets that allow the cubes to stick together on all 6 sides. Toymaster members can benefit from a fully loaded FSDU which incorporates some free of charge stock as well as a point of sale demo unit for the Magicubes. www.geomagworld.com

ABGEE New premium wooden toys from ABGee of Ripley are designed to encourage a child’s imagination through creative play. The Tooky toy range includes colourful eye catching designs across infant, push and pull, educational, puzzles, music, furniture, scene and outdoor toys. Tel: 01773 570444 www.abgee.co.uk

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WHAT’S NEW TOYMASTER 2018 New products featured at the Toymaster Show 15-17 May TRENDS UK AND WIND DESIGNS Trends UK and Wind Designs are introducing the fabulous new Sweet Pups plush this month. Already a big hit and favourite with bloggers and social media influencers following a sneak preview campaign, Sweet Pups are the cutest range of soft, scented plush puppies hidden inside scrumptious looking pastries. Young ones transform them by turning them inside out. With twelve adorable breeds to collect in series one, choosing a favourite will be as hard as deciding on a sweet treat from a wonderful patisserie. Wind Designs (Independents) Trends UK (National Accounts) Tel: 01353 724140 Tel: 01295 768078 www.wind-designs.com www.trendsuk.co.uk

POSH PAWS

BRAINSTORM

Its Winnie the Pooh offering is a major focus for Posh Paws this year and to ensure its success, TV advertising is planned for Q4 and will feature the My Teddy Bear Pooh range. In addition to this, launching in July, the official Christopher Robin movie range will be a must have and includes Pooh in his classic red jumper, Eeyore, Piglet and Tigger. Available as 7”, 10”and XL sizes, each toy is styled as per the characters in the film. Tel: 01268 567317 www.poshpawsinternational.co.uk

Brainstorm has a wide range of educational toys to engage young minds and new for 2018 is the Fairy Tale projector and nightlight and Animal projector and nightlight. The torch and projector range are perfect for little hands to hold and 2018 sees the addition of a new Super Cars torch taking the collection to twelve different lines. Tel: 01200 445113 www.brainstormltd.co.uk

RAVENSBURGER Ravensburger is offering the latest in puzzle licenses this season. Its Paw Patrol 4 in a box includes four progressive jigsaws which will help children learn to puzzle. Join the pups from PAW Patrol on their rescue adventures - Chase, Marshall, Rubble, Rocky, Zuma, Skye and Everest are all featured in these bright and colourful images. Tel: 01869 363800 www.ravensburger.org

TOMY TOMY is returning to Toymaster with award-winning baby products from Lamaze, preschool toys from TOMY Toomies and John Deere, as well as arts and crafts from Aquadoodle. Johnny Tractor from the John Deere collection will hit TVs this year as the must have farming hero for preschoolers with its Build-a-Johnny Tractor that helps littleones develop their colour matching, numbers and shapes skills. Tel: 01392 281928 www.uk.tomy.com

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24/04/2018 14:59:12 30/04/2018 11:19

OU T DOOR TOYS

THE With summer approaching, we’re entering the busiest season for sales of outdoor toys and there will certainly be plentiful new product for retailers to stock. There’s also growing momentum in making sure the toy industry is seen as a driving force in promoting outdoor play for young children. PPS finds out more.

hile the cold and snowy weather that most of the UK witnessed earlier this year would certainly have served the outdoor toy sector well when it came to sales of sledges, it’s undoubtedly the warmer summer months when retailers notch up their biggest sales in the category. And, with a conscious shift by parents to get their children outside as much as possible, suppliers in the sector are looking to make hay while the sun shines. “We’ve experienced another year of growth and our outdoor category has remained resilient,” says Michelle Lilley, head of UK marketing at Little Tikes. “We are going into this year confident and have continued to work on innovation across the category. We are introducing our exciting new Fun Zone Right: Happy Hopperz is introducing eight new breeds.

range and continued TV support during spring/summer and we are looking forward to seeing the results.” The Fun Zone range includes a number of products such as Splash Face – a fun take on the classic tug of war – the Dual Twister, Drop Zone and Tumblin’ Tower Climber, which allows kids to climb up steps and slide down past a splash cannon. Rob Morris, co-founder of Happy Hopperz, says that you do tend to see yearly peaks and that sales pick up dramatically come

Above: Little Tikes has high hopes for its new Fun Zone range.

Easter. “We are fortunate that Happy Hopperz are a versatile product that works just as well indoors as it does outdoors,” he says, “there’s just a lot more space outdoors to race around.” The Moo Cows Happy Hopperz have remained the company’s bestsellers, says Rob, while this spring will see the arrival of eight new breeds. Triceratop, Giraffe, Cow, Moose, Bull, Horse, Dragon and Unicorn will launch, with new metallic colours available for the first time. Kiddimoto has also been enjoying success with its Super Junior Max metal balance bike and helmets. The busiest time for the company is Christmas, with bikes traditionally seen as a main present by parents and gift-givers, although brand manager Kelly Linthorne says that the recent bad weather was also something of a boon. “The weather has definitely had an impact on general buying patterns, some for the better as consumers were inside browsing on their iPad,” she says. “The snow especially disrupted delivery expectations across the board.”  PROGRES SIVE PRESCHOOL

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Let them charge around outside this Summer

www.hippychick.com 01278 434440 Progressive Preschool 11-4-18 v2.indd 1 42_PPS_May June 2018.indd 1

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OU T DOOR TOYS



“It is imperative for the preschool market to promote an active lifestyle and nurture children to set them up for the future,” she continues. “iPad parenting is beginning to fall off with parents opting to limit TV and tablet time.” Julia Minchin, md of Hippychick, believes we all should be promoting the benefits of outdoor play, designing even more interactive, fun toys that encourage children to want to be outside. “We have all seen the trend towards a sedentary, indoor childhood which we need to help reverse – and soon – or we risk storing up social, medical and environmental problems for the future,” she says. “It is essential that people are constantly reminded and made aware of the value of active outdoor play. It stimulates coordination, muscle and physical growth, posture, gross and fine motor skills, confidence and interactive engagement with both children and adults.” Hippychick will be launching additions to the Wheelybug range of ride-ons this year, while new colour schemes and size options for its top selling Waterproof All-in-Ones, plus SLEX carving Rodeo Bull ride-ons are on the way. Peg Perego is another company benefiting from the prevailing belief that children should spend less time on screens and more time being active and outside. The big sellers in its range are licensed toys including Right: Peg Perego is welcoming the Polaris Slingshot RC 12V this year.

Above left: SLEX carving Rodeo Bull rideons are among Hippychick’s new launches. Above right: MV Sports’ PAW Patrol range has been been successfully extended.

John Deere, Vespa, Ducati and Polaris, with the latter launching the Slingshot RC 12V this year. “It’s a product that really appeals to parents,” says Phil Howe, country manager UK and Ireland at Peg Perego. “A quality reproduction with interactive features such as reverse lights, indicators and sounds, it’s fully equipped for hours of fun. But the feature parents enjoy the most is the remote control that can be used via a handset or an app downloaded to their phone.” Phil is also clear in his views on healthy, active living saying its “absolutely necessary” for the toy industry to promote it. Phil concludes: “If, as an industry, we can do more to promote active lifestyles for younger children, then we can collectively help less children enter primary school already at an unhealthy weight. To my mind, that can only be a good thing.”

LICENSED FAVOURITES MV Sports has expanded its successful PAW Patrol and PJ Masks ranges, while it has also introduced Super Wings, Rusty Rivets and Nella the Princess Knight. Phil Ratcliffe, sales and marketing director, at MV Sports, says: “Our classic licences Peppa and Thomas have both been refreshed with bold designs. Our preschool own brands have been strengthened with Grow & Go sporting new models and colour ways, plus new Scoot & Sit and Electric Scooter ranges have also been introduced.” Phil believes that diversity in the outdoor category has grown immensely and that there is now more choice than ever. He adds: “For example, not that long ago a scooter was a scooter and differentiated mainly by size and price. Nowadays scooters are often purchased for a specific function or task such as stunting, commuting or according to a child’s favourite character. Advancements in technology have also changed the category.” It is also of “paramount importance” that there is a focus on keeping kids active, says Phil: “The outdoor sector is the second biggest toy super category, but still rarely gets the attention and focus it deserves.”

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WHAT’S NEW OUTDOOR TOYS PEG PEREGO The Polaris Slingshot is Peg Perego’s newest exciting range to come to the UK. Little adventurers will take fun and mobility to an all new level with the Polaris Slingshot 12V RC. Suitable for age one plus, it combines a comfortable, smooth ride with the grip of high traction wheels to conquer almost any terrain. For peace of mind for very little ones at the wheel, a remote control operated via wireless Bluetooth or using a mobile App lets mum and dad keep control while a three point seat belt keeps them safely strapped inside. Complete with LED lights, working brake lights, reverse lights and indicators as well as realistic sounds, the Polari s Slingshot RC is fully equipped for fun. Tel: +39 03960881 www.uk.pegperego.com

LITTLE TIKES

CHICCO

This summer, parents can turn their home and garden into the ultimate fun zone with the launch of a brand new range from Little Tikes. Featuring everything children need for indoor fun, plus water play with a twist for outside, children can splash their way through four exciting new products - Tumblin’ Tower Climber, Drop Zone, Dual Twister and Splash Face. With Little Tikes’ fun zone, the whole family can join in hours of indoor and outdoor fun this summer. Tel: 0845 0533333 www.littletikes.co.uk

The Red Bullet bike from Chicco helps children to develop spatial awareness as they learn how to move around on their first bike, as well as getting to grips with the importance of balance and exploratory play as they are free to go where they choose. The bike helps a child acquire the necessary balance on two wheels before they move onto a real bicycle with pedals. Made from ultra-light metal, it has height adjustable handlebars and saddle to suit to build of the toddler. Tel: 0208 9536627 www.chicco.co.uk

TOMY TOMY has geared up its John Deere Monster Treads collection for preschoolers with exciting releases including its unstoppable Tough Treads Tractor and Mini Monster Wheels Tractor. Perfect for outdoor play, John Deere Monster Treads are designed for children aged three years plus and combines the power of John Deere with cool monster truck styling. Tel: 01392 281928 www.uk.tomy.com

INTERPLAY Interplay is introducing a unique new window bird feeder into its My Living World range for 2018. Featuring a unique one-way mirror design, it enables kids of all ages to study elusive and beautiful birds up close without disturbing them. Simply attach the window bird feeder to any window with strong suction cups and the birds will soon come visit to eat. Visible to the child though the mirror, they can observe them having their breakfast, lunch break or evening snack. Tel: 01628 488944 www.interplayuk.com

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FOCU S ON : CH I LDREN ’S PA RT I ES

Petit Parties

Retailers looking to carry children’s party lines will be able to capitalise on this increasingly lucrative market, as Holly Forder, product and marketing director at Creative Party explains. “Parents eager to please and wanting to keep-up-with-the-Joneses often throw extravagant, Instagram worthy birthday bashes for their little ones, so we are confident that the party market holds great investment opportunities.” Holly advises retailers to offer both fashionable and classic options in order to “The party market for ‘early years occasions’ account for ‘the natural can be a great crossover for more general preschool businesses, as they already have an existing relevant customer base. We have enjoyed successful trading with baby shops and toddler clothing boutiques across not partyware and decorations, as well as fancy dress. Classic licensed ranges such PAW Patrol and Peppa Pig are always popular, but lately we have seen some demand for more generic ranges such as jungle, farmyard and of course unicorns.” Stuart Wheeler, accounts manager, Delights Direct

he average cost of a child’s birthday celebration has risen steeply in the last few years – what was once an easily affordable event has now become something that parents go all out for, with entertainers, hired venue, catering – and of course, themed decorations. Even those looking to keep things simple find themselves going well over budget as they get carried away with party prep – so it’s no real surprise that parents regularly spend over £350 without even blinking.

Small people and birthday celebrations go hand-in-hand – from before they are even born, their arrival into this world is celebrated at every opportunity. The children’s party business is booming, with parents willing to spend both time and money on their little darlings – so PPS takes a look at how retailers can capitalise on the annual celebrations. Left: Creative Party’s take on the popular cloud motif. Below middle: This magical Anagram Unicorn SuperShape foil balloon is Amscan’s hero product for 2018.

rise and fall of fashion trends’ “In the children’s party market whimsy and magical vibes are a must at the moment,” Holly continues, “with colourful and glitter-drenched unicorns remaining current along with an increase in mermaid and under the sea themes.” Holly’s top tip for upcoming trends is the peaceful cloud motif. She explains that it’s currently one of the top designs for children’s bedrooms and nurseries and is expected to follow through into the preschool party market. “We also know that children are obsessed with bright colours at the moment, so celebrating birthdays with splashes of vibrant hues is very popular.” So what has Creative Party introduced to the children’s party market in 2018? “We have a gorgeous Sunshine Baby Shower range featuring smiling clouds, rays of sunshine and pastel raindrops,” outlines Holly, “as well as Happy Jungle, which is ideal for either baby shower or first birthday parties.”



Above: Delights Direct stocks a wide selection of party themes for preschool occasions including this lovely new farmyard range of tableware, decorations and accessories. PROGRES SIVE PRESCHOOL

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WHAT’S NEW PRESCHOOL PARTIES UNIQUE PARTY Ideal for first birthdays, Christenings and other baby-related celebrations, this Twinkle Twinkle partyware range from Unique Party is a sweet but stylish option. The unisex colours and classic design make it an ideal choice for family gatherings. The range includes plates, cups, napkins, banners, bunting and cake toppers. Tel: 01724 281113 www.uniqueparty.co.uk

NEVITI The classic character Miffy has been enchanting young readers for decades and now the charming and instantly recognisable illustrations can be enjoyed at any preschooler’s birthday party. The small collection by Neviti includes key party essentials – paper plates and cups, napkins and balloons – offering a colourful and easy way to dress the celebration. Tel: 0845 6381358 www.neviti.com

CREATIVE PARTY Self-Inflating birthday cake toppers are a fantastic new innovative product from Creative Party. These self-inflating balloon toppers are available in ages 0 – 9 so are perfect for 1st birthday through all those preschool years. Simply break the capsule inside and watch it inflate. Simply snap on the pick and it’s ready to go, pop into a cake, or they can be used at celebrations in centrepieces. A great pocket money price point and bang up to date with the numeral and script balloon trend. Tel: 01202 590222 www.creativepartyltd.com

PIONEER EUROPE Pioneer Europe’s new premium partyware collection features seven design-led, on-trend ranges featuring Disney’s Bambi, Princess, Mickie Mouse, Minnie Mouse and Little Mermaid, as well as Marvel’s Avengers and Lucasfilm’s Star Wars. Each range includes a variety of accessories including cupcake stands and photo props. Available in May. Tel: 01279 501090 www.europe.qualatex.com

UNDER THE SEA Venture under the sea with Amscan’s new Be A Mermaid range. An on-trend collection featuring a pastel colour scheme and mermaid character, this themed product line includes party favours, tableware, decorations and invitations and is perfect for mermaid fans of all ages. The collection is completed with balloons including both latex and standard format foil options. Tel: 01908 288500 www.amscan.co.uk

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FOCU S ON : CH I LDREN ’S PA RT I ES

Twinkle Twinkle, Little Star The newest baby partyware range from Unique Party features unisex colours and classic design making it a popular choice with retailers. The aptly-named Twinkle Twinkle Little Star is ideal for first birthdays, Christenings and other baby-related celebrations, with the gold foil elements adding a little something special to the occasion. “It is hugely important to have a classic ‘baby’ range which can cover occasions such Christening, first birthday and baby shower; which continues to grow in popularity,” explained Jim Cairns, Unique Party’s vp general manager for the UK. “This range is ideal for independent retailers as it covers more than one occasion – customers can pair it with pink or blue for a baby shower, or pick out the gold elements to keep a gender-neutral theme. It’s a really versatile ensemble with wide appeal.”



Charlotte Cox, the marketing manager at Amscan, also belives that the children’s party market holds a lot of promise for preschool retailers. “There is great opportunity with the children’s market, from baby showers and the gender reveal right through to the the all-important first birthday party and the next few birthdays following that. Creating a theme with coordinating partyware and balloons sets the scene for the occasions, making them even more special and memorable.” In terms of party ranges the unicorn theme continues to be strong for Amscan as well; this is one major trend which is going nowhere! “We have a pretty pastel coloured new unicorn range for 2018 which Below: The instagram-friendly gender reveal balloon from Neviti is hugely popular for young families.

Above: Unique Party’s Twinkle Twinkle range includes plates, cups, napkins and tablecovers as well as confetti balloons, a foil star garland, foil cake toppers and star candles. Above right: Unique Party is focusing on its balloons this year, particularly the Confetti Balloons and 34” numbers and letters. Below: Creative Party’s Happy Jungle range is made with ‘sturdy style’ construction so it will hold up to the rigors of children’s parties beautifully.

is proving very popular,” adds Charlotte. “The range also includes a stunning variety of foil balloons to complete the party setting.” At Unique Party, Jim Cairns – the vp general manager for the UK – explains that; “Children’s parties are here to stay. There will always be a need to celebrate with the little ones around, and even in tough economic climates, parents continue to push the boat out every year, to ensure that special celebration.” Unique Party is offering two new highly-

anticipated licences for 2018 – the massively popular L.O.L Surprise and Hatchimals brands, which are both expected to do particularly well as party collections. In generic collections, Jim says that unicorns and mermaids are dominating girls birthdays this year, while boy’s parties are staying steady with the more traditional trends of football, pirate and dinosaur. “At Unique we feel that its is extremely important that retailers are able to offer a mix of traditional and on-trend collections,” he explains. “Licenses and trends come and go, but solid colours will always be an evergreen. They give customers the choice to mix and match both options, which will always help parents on a budget.” There’s plenty of choice on the market for retailers who are looking to take on a few partyware lines for the first time. Just remember to keep your offering as varied as possible and if in doubt, go with the unicorn!

It’s A... Baby! As the sales and marketing assistant at design-led partyware company Neviti, Nadine Dathe is is quick to agree that baby and children’s parties are becoming more and more elaborate. “With parents browsing online for inspiration and visiting Instagram and Pinterest for party theme ideas, there is an increasing demand for comprehensive, well thought-out designs which make it easy to create a pictureperfect party setup,” she explains. “There have also been new occasions coming over from the US in recent years like the (now well-established) baby shower or the more recent gender reveal parties,” Nadine adds. “We have recently introduced a number of beautiful additions to our most popular baby collections to meet this trend – so they now include product such as ‘Boy or Girl?’ bunting and scratch cards.” Unsurprisingly, the balloon used for the ‘big reveal’ is Neviti’s hero product for this category. “The gender reveal balloon can be filled with either pink or blue confetti and then burst for the big reveal,” says Nadine. “People like to either hold a fun gathering with family and friends or film it for social media! It’s a popular choice for a happy occasion.”

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COLU MN I ST

A PARENT WAYS TO WEAN PERSPECTIVE

In her latest column for Progressive Preschool, columnist Lisa – a blogger, graphic designer and parent to three-year- old Taylor and newly-born Harriet – takes a look at the minefield that is weaning.

Honest and upfront thoughts on parenting from columnist, blogger and parent-of-two Lisa Beever. www.leeleeloves.co.uk

“

s we approach the six month mark with our baby I’ve started to think about that next big milestone in her life - weaning! As a first-time mum I really was clueless, as a second time mum? Better educated, more experienced, but still fairly clueless. Weaning with our first-born was one of those milestones we found ourselves counting down to. We couldn’t wait, as with most milestones – then we wished time would slow down again because it’s all happened too fast. Giving your baby food for the first time is a big deal. But when the moment arrives you’re too terrified to act on anything. Especially when you’re bombarded with options. Will you spoon feed? Home-made puree, or pre-made? How about baby-led weaning, or the mixed method? It’s a minefield. We intended to try baby-led weaning the first time around, which means they eat solids using their own hands with no help. We were so terrified that he’d choke, for the first three months we only gave him porridge. Via a spoon of course, so

we pretty much failed at our initial plan from the get-go. We didn’t give him anything solid until he was nine months old. Looking back, it sounds crazy. Why were we so worried? I’d love to say that the second time around I feel ready for weaning and can take a more relaxed approach. That I won’t spend my days in fear of my baby choking or wondering if she’ll have an intolerance to something I’ve given her. But I already know I will. I may be better educated and experienced this time around, but that doesn’t make it any different. It just means I now know that Annabel Karmel has got my back. And that when we need food on the go Piccolo and Ella’s Kitchen are there to lend a hand. That carrots are a great first food, and soft boiled veggies make for a great introduction to baby-led weaning. It doesn’t mean I won’t worry with every mouthful my baby takes. To think something that comes so naturally to us was once so alien and can cause so much worry. The simple task of eating – something we do each day without a second thought. Two months from now I’ll find myself buying that first box of

baby rice or porridge to offer up a first taste to our baby. To let her experience the texture of food, to use a spoon and fill her belly with something that isn’t breastmilk. Another milestone ticked off the list that seems to pass us by so quickly. And another step to her becoming less dependant on me. I’ll be steaming carrot batons or whizzing them up in the food processor, packing bibs and tiny spoons whenever we leave the house. Scraping food from the floor for the next three years – all in the name of weaning! At the other end of the scale, I have a three-year-old who once ate all of the tasty things I offered him. Now I have to resort to parental deception to get most things into him. I look forward to the day they start enjoying food, and wanting to sit still at the table. Rather than it simply being for nourishment as they run rings around me.”

Right: Preparing food for weaning – whether for puree or baby-led – can be time-consuming. Below: Baby-led weaning is effective – but messy!

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CREATI V E P LAY Inset: The Little Brian Paint Sticks brand – handled by Trends UK/ Wind Designs – has seen interest grow rapidly.

Artistic Visions Despite the digital world that we now live in, parents and children still love getting involved with arts and crafts and getting creative. With a swathe of new products hitting shelves throughout 2018, and retailers investing in more ‘try me’ areas in stores, the sector is only set to grow. PPS chats to some of the suppliers enjoying success in the area.

ith creative play being such a key part of learning for young children, it is no surprise that the category is seeing more and more attention from retailers, parents and the education/ childcare sector. And toy companies have reacted accordingly, with a raft of new products hitting shelves. For TOMY, Aquadoodle took the number one position in mechanical design for 2017 and was the brand with the highest velocity rate per store, according to UK brand manager, Jorge Augsto. Below: TOMY has grown the Aquadoodle line with the launch of the Dress Designer.

“In 2017, Super Colour Deluxe was our top seller, followed by Classic Colour and the licensed mats PAW Patrol and Peppa Pig,” he tells PPS. “The sector is really important as it encourages children’s creativity and learning through play. Aquadoodle stands for mess-free fun and provides endless and rewarding creative play where children create their own designs, encouraged by instant results and colourful surprises.” New launches for 2018 include the Aquadoodle Dress Designer, while the Super Colour Deluxe hero line will become Super Rainbow Deluxe and a Mini Megasketcher will arrive for on-the-go play. Halilit’s music range, meanwhile, encourages creativity from an early age, with the new series of Sounds of the Forest and Sounds of the Lake gift sets introducing children to the basics of creative music making. This year sees new launches in the Edushape portfolio – such as the candy coloured Curiosity Cubes which encourage hand-eye coordination, dexterity and logical thinking – while more typical organic play lines (such as Snappy Sticks for open-ended building play and the Magic Brix Motion set, which

Above: Learning Resources has added a number of new products to its popular Playfoam range.

allows preschoolers to create their own moving vehicles) will also arrive. The TrueDough collection will also be a focus for 2018, offering preschoolers the opportunity to make their own dough to model. “At this age, children are developing rapidly and so any products that can assist them with acquiring key skills are in high demand,” says Amy Wildman, national account manager at Halilit. “We have found that over the past year, products which encourage a child to create learning opportunities such as our Edushape early development and sensory toys and Halilit musical instruments, are being more actively sought out in response to an increasingly digital world that even very young children are now being exposed to.” Screen-free play is also something that Learning Resources believes is vital. Chris Beardmore, UK retail sales manager, says: “Learning Resources’ toys are screen-  PROGRES SIVE PRESCHOOL

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CREATI V E P LAY

 free which means children can be hands

on. This is vital in developing key skills such as imagination, fine motor skills, sensory and tactile development.” The company has extended its popular Playfoam range – adding Playfoam that glows in the dark, Playfoam Shape and Learn (which encourages children to work on their alphabet and numbers) and Playfoam designables Princess Crown and Necklace among others. In addition, the new Bright Basic range includes products such as a tractor that pulls along animals, a shape sorting popper where toddlers sort forest friends by shape before making them pop with the push of a button and a selection of creative play toys for the bath. Marbel is another company which has enjoyed a strong creative play business over the last 12 months. Sales manager Joe Rushworth says that bestsellers include 101 Beech Blocks and Go Fish Go, while new launches include Flexistix and Poly M building blocks. “This

sector stimulates [preschoolers’] senses and imagination,” says Joe. “[For retailers] I think having as many samples of the products out to touch and play with helps to always engage the customer in-store and further grow their sales.” Lindsay Hardy, marketing director at Trends UK, agrees that allowing customers to trial the product before buying really helps retailers to maximise sales. Trends UK/Wind Designs was appointed to look after retail Above: Flexistix is among the new launches from Marbel.

Right: The Interstar Rings are part of Halilit’s strong creative play portfolio. Below: PJ Masks, Peppa Pig and Nella the Princess Knight are all key licences in Crayola’s Color Wonder range.

Licensed To Thrill As with any toy category, licensed characters can play a key part in achieving stand out on retail shelves and appealing to preschoolers (and their parents). “Licences are key to Crayola and to our Color Wonder range,” says brand manager Charlotte Ludkin. “We are always reassessing and ensuring that Crayola Color Wonder is partnered with the best and most up to date preschool licences. “For 2017, we launched PJ Masks and My Little Pony and we have two new licences coming for 2018 – Nella the Princess Knight and Disney

Vampirina. They will also feature in our wider collection including Colour and Sticker books and Giant Colouring Pages with Stickers.” TOMY’s Jorge Augsto also believes that licences are important to keep the brands refreshed and make the link with major properties in the market. “We just need to make sure we have relevant licences and set a proper timing to have them available,” he explains. “One of our biggest sellers from both 2016 and 2017 is Peppa Pig and we will keep this product for 2018, expecting it to maintain these great results.”

sales of the Little Brian Paint Sticks brand in the UK and Ireland last year, with interest growing rapidly. The core top-selling product is the Classic 12 pack, while a 24 Assorted Pack (featuring the 12 classic colours as well as six metallic and six day-glo colours) was introduced ahead of Christmas 2017. New launches include Fabric Paint Sticks which can be used on a range of different materials, while Mini Paint Sticks and Chalk Sticks are also due to launch this year. “Giving children the ability to create things and manipulate different materials is extremely important in their development, improving creativity, physical dexterity and enabling children to express their feelings,” says Emily Griffiths from Little Brian. “As a result, consumer demand for and consumption of creative play products continues to grow, which in turn has fuelled sales for our Paint Sticks products.” For Crayola, the focus is on giving children that ‘creative spark’ early on in their development, as brand manager Charlotte Ludkin explains: “Providing preschoolers with appropriate tools to encourage that early creativity and imagination, as well as aiding the development of key skills such as colour recognition and dexterity is hugely important.” Charlotte says that the Color Wonder range continues to go from strength to strength and it remains a core focus for Crayola in 2018. “The key standout trend for us is that although the world is spending more time in front of the screen and with tablets in their hands, parents and kids still greatly value getting creative,” she concludes.

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WHAT’S NEW CREATIVE PLAY JUMBO GAMES New to Jumbo’s award-winning, creative-inspiring Dessineo range, will be the brand new Dessineo Learn to Paint by stencils and Paint by Numbers. The painting by stencils animals and character sets all include five paint colours, a paint brush, roller brush, artist pallet and sheets of paper with picture frames printed on them. Using the specifically designed step-by-step picture stencils to build a painting in three easy steps, children can create and paint four different pictures. Tel: 01707 260436 www.jumbo.eu

FIESTA CRAFTS

TOMY Aquadoodle is making huge innovation developments this year as it enters a new territory with the launch of its first 3D model, Dress Designer. Launching in AW18, Aquadoodle Dress Designer allows children aged two plus to have fun designing their own dresses. Included in the pack is one stamper and one pen for children to create endless designs. Little-ones are able to stamp or draw their way to the perfect dress and when they are finished, watch the designs fade and be ready to create another awardwinning design. Tel: 01392 281928 www.uk.tomy.com

Stickabouts are glue free stickers that leave no residue, as well as being washable and reusable. They stick to any flat surface and even stick to each other. They are perfect for creative play as children can expand their creation with each new Stickabout they add to the scene. The latest additions to the Stickabouts range are the Magical Island and Pirate Ship. Both sets have a large scene piece that can be stuck to any flat surface, along with character pieces such as mermaids, pirates, fish and treasure. Tel: 0208 8040563 www.fiestacrafts.co.uk

BANDAI Trusted brand Crayola comes to the preschool aisle in the form of dough this spring as Bandai UK enters the category with a stunning line up of colourful dough and playsets. Creating things with dough is an ever-present feature of preschool play and with Bandai’s Crayola Dough collection, parents and grandparents can be sure of safe and high-quality dough in the brightest of colours. Made from the finest Japanese flour and presented in attractive non PVC packaging, it looks just like the highly recognisable and much-loved Crayola crayons. Tel: 0208 3246160 www.bandai.co.uk.

TRENDS UK & WIND DESIGNS The multi award-winning Paint Sticks range developed by Little Brian is immensely popular with preschoolers, parents and teachers. It offers mess-free painting on multiple surfaces with the unique twist up format and the paint dries in 90 seconds. The new Mini Paint Sticks are great for finer detail. With 24 or 12 vibrant colours in classic, metallic and fluorescent colours, kids can create wonderful masterpieces with a range of techniques including painting, scraping, stamping, and dotting. Wind Designs (Independents) Trends UK (National Accounts) Tel: 01353 724140 Tel: 01295 768078 www.wind-designs.com www.trendsuk.co.uk

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POPULAR PRE-SCHOOL PUZZLES FOR BOYS & GIRLS

CONTACT YOUR JUMBO SALES REP FOR MORE INFORMATION Jumbo Games, 2 Carters Row, Hatfield Park, Hatfield, UK, AL9 5NB Telephone: 01707-289289

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01/05/2018 12:13

G A MES & P U Z ZLES

Games and puzzles is a vibrant and thriving sector within the preschool toys space. However, it’s also one of the most competitive, meaning suppliers always need to be ahead of the curve when it comes to trends and what parents want to buy for their little ones. PPS catches up with some of the key players.

Inset: Waddle Bobbers is a new launch in Green Board Games’ Fat Brain range.

Clicking With Retail

Playing Win TO

t’s an evergreen category for toy suppliers and, with the introduction of outdoor puzzles, year-round sales are becoming stronger for retailers. So it’s no surprise that the games and puzzles sector is also one of the most competitive, with a vast array of new product – both licensed and non-licensed – being released each year and retail shelf space at a premium.

Below: Lanka Kade has redesigned its core range of 1-5 and 1-10 puzzles with new age categories and modern designs.

Inset: Orange Tree Toys has enjoyed strong success with Peter Rabbit.

Jumbo Games is a key name in the category. Senior marketing manager Steven Russell tells PPS: “Our existing Thomas & Friends Foam puzzles have been popular with consumers and we’ve seen demand pick up already this year. But one new licence that has taken us by surprise because of the pick up from retail has been our new Peter Rabbit movie and Classic Beatrix Potter style puzzles, and as a result we’ve secured fantastic listings already.” Jumbo will also be introducing Disney Mickey

While games and puzzles sales are strong at retail, what stores really need to do is let customers get hands on, say suppliers. “Having a few items out of the boxes on display for children to play with and parents to be able to see the quality is a great way to engage them,” says Orange Tree Toys’ Phoebe Goodchild. “Making the display as eye-catching as possible is always important, with lots of POS to draw them to that part of the shop, as well as variety on the display to keep it interesting.” Smart Toys & Games’ Julia Cake agrees that engaging the parents in-store by demonstrating products is a great way to get attention, recommending “in-store displays, play tables or shelf displays” to highlight the educational benefits of the company’s products. Green Board Games’ Karen Nunn adds: “Find fun and interesting ways – in-store or via their communications – to show how learning can be fabulous fun and help prove how much happier a child is when included and engaged with through gameplay with personal interaction. “In this remarkable age of technology, toy and game stores have a USP of showing how important the basics are in academic and social development.”

and Minnie ‘My First Puzzle’ box sets later this year, designed to be a child’s first step to puzzling. Orange Tree Toys has also been enjoying success with licensed lines, including its Winnie the Pooh PROGRES SIVE PRESCHOOL

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G A MES & P U Z ZLES

Key Attributes So, what does the perfect game or puzzle for the preschool market look like? “A preschool game needs to be simple and quick to learn, but with an element of imagination to keep it fresh and interesting for the kids,” says Rob Fort, sales director at Tactic Games. “Parents value an educational slant, of course – we’d say that playing games together is, in itself, educational and so it’s not always necessary to make that the absolute focal point.” Lanka Kade’s Millie Sibley comments: “Designing ageappropriate puzzles is imperative in the preschool market, incorporating colourful, fun designs which help to really engage little ones. At this age, children need to be able to grab and hold pieces as their hands become more coordinated – chunky or large pieces really aid this development.” Meanwhile, Jumbo’s Steven Russell says that for puzzles it’s all about developing the right piece counts. “Specially designed box sets have increasing piece counts, so that children learn and develop while having fun,” he says. “Secondly – and most obviously – it’s all about having images that are entertaining and engaging for children. If they can immerse themselves with the puzzles while playing, then they’ll have more fun.”

Paul Lamond also has a raft of strong selling licensed lines including We’re Going on a Bear Hunt, Room on a Broom, The Tiger Who Came to Tea, Dinosaur Roar and The Very Hungry Caterpillar. Products include giant floor puzzles, multiple puzzle sets, memory card games and 4-in-1 games cubes. New launches coming up for the summer include an Enormous Crocodile Memory Game and a World of Dinosaur Roar Domino set. “The preschool sector as a whole is predominantly driven by licences and, in particular, classic literary properties,” says md Richard Wells. “The highly popular characters from children’s storybooks coupled with educational components is a big driver in the recipe for success

Puzzle Train

and Peter Rabbit Skittles among others. “With a large selection of puzzles in our toy range, including Alphabet, Number and mini puzzle sets, there is a lot to choose from,” says the company’s Phoebe Goodchild. “Not only are these puzzles fun and brightly coloured, they are also educational, which is a very important factor when buying for little ones. For these reasons, puzzles are always a very popular choice for buyers; our Crocodile Alphabet Puzzle remains one of our top sellers since its launch back in 2012.”

Above: Jungle Runners will be a key launch for Tactic this year.

of a preschool game or puzzle.” For Orchard Toys, Smelly Wellies (launched last January) has seen significant growth, while its Match and Spell lines also continue to prove popular. Three new lines will also arrive in May – One Dog, Ten Frogs, which is a preschool counting game; a collection of six

Above: Jumbo is welcoming new Mickey and Minnie ‘My First Puzzle’ box sets later this year.

two-piece dinosaur puzzles for age 18 months+ and Superhero Lotto. Marketing manager Ali Brown says: “We urge retailers to have play days and get the products out of the box for demonstration and customers to try out. We also encourage retailers to display jigsaws using the half cuts we offer. Giving consumers the opportunity to get something free through a competition is also a great way to engage with them.” Lanka Kade, meanwhile, has completely redesigned its core range of 1-5 and 1-10 puzzles with new age categories and modern designs for 2018. “All of our puzzles are super chunky, perfect for little hands and can free stand once complete,” says the company’s Millie Sibley. “Our new 1-5 puzzles include transport, dinosaur, wild animals and countryside animals in bright colours which have proven super popular. Our new 1-10 puzzle range now includes unicorn, butterfly, digger and fire engine designs and are available in new informative, easy to merchandise packaging which has been welcomed by retailers.” Millie also points out that the educational facets of each product are noted on the packaging for easy reference for buyers. Smart Toys & Games prides itself on being able to follow trends and create new innovative games and challenges to keep up with the incredibly competitive sector. “Over the last 12 months our award-winning multi-level logic games range, Smart Games, has gone from strength to strength,” says national account manager, Julia Cake. “With even more popular themes that appeal to both boys and girls, they have  PROGRES SIVE PRESCHOOL

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G A MES & P U Z ZLES

certainly captured the heart and

imagination of many households. “Our Smart Max magnetic construction range is for children 1 year+ and has proved a big hit, allowing children the chance to explore the fascinating world of magnetism in a fun and safe way.” The company has a raft of new launches coming up, and Julia says that it has been seeing a huge resurgence in traditional play patterns. “Our products help stimulate creativity, imaginative play and encourage communication and playing together,” she says. Tactic Games has also noticed that parents seem to be opting for more traditional games. Its top sellers include Choco, The

Little Train Game and Coral Reef, while key launches for 2018 include Jungle Runners – a board game where players have to get all the jungle animals safely home – and Story Games, which help encourage imagination and story-telling.

Above: Orchard Toys will launch six two-piece dinosaur puzzles this year. Left and below: Licences perform well for Paul Lamond.

Above: Squirrels Go Nuts is a new launch from Smart Toys & Games.

“We need to ensure that our products achieve cut through and appeal to parents looking for traditional games with a modern twist,” sales director Rob Fort tells PPS. The last word has to go to Green Board Games, however, which has placed the category at the very core of its business. The company’s Karen Nunn says that top sellers include BrainBox ABC, First Letters, First Numbers and First Colours, with new BB jigsaws proving popular and Story Cards and the Fat Brain range further supporting its position. New launches include BrainBox Under the Sea, Waddle Bobbers and other bath time toys to help build water confidence such as Pop & Slide Turtle and Whirly Squigz. Karen says: “We are seeing a significant trend in multi-sensory learning for this age group – the trend for exploring and learning at home via a variety of activities is ever increasing, in addition to mixed age and age ability play. “We believe ‘fun’ should be at the heart of any game or product. Our company ethos has always been ‘play together, learn together’ and they will always be our key attributes as the foundation the company was built on.”

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WHAT’S NEW GAMES AND PUZZLES WORLDS APART Families will be going bananas for Worlds Apart’s newest active game, Monkey Mania.Taking traditional board games away from the table-top, Monkey Mania is the cheeky chimp challenge where the fastest wriggler wins. This hilarious, high-energy game combines laugh out loud moments with active family fun, all in the aim of shaking a crazy ape off of your body in the fastest time possible. Tel: 0845 6022119 www.worldsapart.com

ORCHARD GAMES

RAVENSBURGER

One Dog, Ten Frogs is a giant floor activity, counting and memory game, with super sized discs for even more fun and play value. This includes a variety of friendly characters to count and pair, helping children learn to count up to fifteen with the help of the handy reference board. Once completed, players can work together to make a number line with the jumbo circular cards. Tel: 01953 859520 www.orchardtoys.com

The bright and colourful world of Peppa Pig is encapsulated in this vibrant My First Look and Find Puzzle from Ravensburger. Suitable from two years this giant floor puzzle is the perfect introduction to those more challenging puzzles. The fun isn’t over once complete as parents can help their child search for the objects in the puzzle and see who they can find. Tel: 01869 363800 www.ravensburger.org

ORANGE TREE TOYS Orange Tree Toys has launched a great range of new 3D puzzles. The puzzles are brightly coloured and made up of chunky wooden pieces. These puzzles are the perfect toy for little hands to grasp, pulling the pieces apart and then rebuilding the character. The puzzles currently come in three designs: Crocodile, Peter Rabbit, and Jemima Puddle-Duck. Tel: 01242 244500 www.orangetreetoys.com

LANKA KADE Lanka Kade has completely redesigned its core range of 1-5 jigsaw puzzles and they are now suitable from 10 months plus. All of the puzzles are super chunky, perfect for little hands and can free stand once complete. Its new range of educational 1-5 puzzles includes transport, dinosaur, wild animal and countryside animal designs in bright colours – all of which have already proven popular with retailers.    Tel : 01858 463850 www.lankakade.co.uk

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Free Free Free Free

Entry Refreshments Lunch On-Site Parking

WHAT’S NEW INDX Brands on show at INDX Kidswear SS19 1-2 July 2018 MERRYGOROUND

Cranmore Park Exhibition Centre, Solihull, B90 4LF T: 0121 683 1415

MerryGoRoundUK import, distribute and manufacture baby and childrens basics, accessories and clothing from around the world. It manufactures the popular brand, Muslinz, who supply high quality 100% cotton and luxury bamboo/organic cotton muslin squares at an affordable price as well as a range of dribble bibs, swaddles, prefold nappies, wipes and terry squares. MerryGoRoundUK is also the manufacturer of Bright Bots and produce potty training pants, white and brightly coloured muslin squares. Other brands in its portfolio include the colourful Hooligankids Fair Trade clothing range, AppleCheeks washable nappies and Wooly Organic toys. Tel: 01295 810008 www.merrygorounduk.co.uk

16190 Indx Kids Half page Progessive Jan Ad.indd 1

GRASS AND AIR Designed by experts and loved by kids, Grass & Air is an awardwinning brand that brings urban, kids outerwear that lets them get outside and enjoy the outdoors, whatever the weather. Its infant range starts at age 12-18m up to 5-6yrs. Its showcasing its new colours for the SS19 season at the INDX Kidswear show. Tel: 0161 2725873 www.grassandair.com

PICCOLA SPERANZA Piccola Speranza is an affordable luxury girl’s fashion brand from Portugal that produces clothes and accessories from newborn upwards. Its clothing range includes casual, casual chic and ceremony outfits with all its collections designed by a textile enterprising woman with over 40 years experience. Tel: +35 1252419385 www.piccolasperanza.com

BLADE AND ROSE Blade and Rose is a leading British children’s clothing brand specialising in a trendsetting range of leggings and clothing accessories. A truly family run business with the company named after the owner’s children’s middle names, it continues to extend its range each season with matching accessories and new designs. Tel: 01539 730880 www.bladeandrose.co.uk

NIBBLING The new summer ranges from Nibbling will be showcased at INDX. Made from untreated natural wood and 100% food-grade silicone and BPA free, the popular Natural Collection with its distinct combination of textures, is ideal for soothing baby’s gums, whilst the noise from the rattle provides a much-needed distraction. New playful designs are available in grey, blue, mint and pink. Also new this spring, is the on-trend Cruise Collection, available in black/marble and navy/grey as both an attractive teething necklace and rattle ring teether. Tel: 07943 958860 www.nibbling.co.uk

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I N DX KI DSWEA R 2018

Fashion First Taking place over 1 and 2 July 2018, INDX Kidswear is preparing to take over Cranmore Park in Solihull as designers get ready to showcase the SS19 season to the independent childrenswear sector.

fficially the largest kids trade show in the UK, the July edition of the bi-annual INDX Kidswear show will now be taking place across two showrooms as it continues in its quest to bring the most design-forward brands to the independent market. An extensive range of childrenswear will be on offer for retailers to choose from as they select next season’s best-sellers from their favourite brands, with new lines across baby, boys and girls clothing as well as christening, occasionwear and gifts. It’s the quality of the brands on show and the stress-free shopping environment which ensures that INDX continues to be regarded by many as a key buying event. Open exclusively to independent retailers, buyers are given the time and space to discuss ranges with exhibitors and plan their buying strategy. Careful brand selection also plays a key part in creating a buyer-focused show. “We consistently receive feedback from visitors saying that the brand offer at the show is particularly appealing to quality indies and that the professional and relaxed atmosphere creates a friendly buying

environment that is more conducive to making buying and ranging decisions,” says show organiser Varsha Chohan. “This philosophy is clearly paying dividends, with buyer attendance increasing each season and the last event in February attracting the highest number of buyers to date. The demand from new brands has continued to grow resulting in the expansion of the event into a second showroom.” The show’s support for buyers doesn’t stop there, as the organisers regularly follow up with brands and buyers, looking for feedback which they can use to improve the event. “INDX has become a great show,” said Charles Robins from

INDX EXTRAS Free show admission for independent retailers includes complementary refreshments, lunch, parking and show guide. INDX KIDSWEAR SS19 Sunday 1 July, 9am – 6pm Monday 2 July, 9am – 5pm Register online at www.indxshow.co.uk Above: INDX Kidswear is a sociable, relaxed place to do business.

Babybol. “It’s well organised, has a great atmosphere, is very well attended and has very satisfied exhibitors. It’s the best children’s exhibition in the UK.” Visitors will be able to browse a broad range of products and a mixture of established UK labels, European and exciting new brands, many of which are exclusive to INDX Kids. The SS19 line up will include established brands such as Lilly & Sid, Hatley, Kite, Frugi, Losan, Mayoral, Sevva, Powell Craft, Best Years, Blade & Rose, Blue Seven and Toby Tiger as well as over 20 brand new exhibitors including Alice Pi, Beppy, Bling2o and Totes. Register now for free at www.indxshow.co.uk

Above: Visitors are able to browse the latest collections from their favourite brands. Inset: Little Lord & Lady is inspired by traditional British styles to create quirky attire for boys and girls from one upwards.

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MUMS and babies love Taggies. Distributed in the UK and Europe from our Chichester, UK distribution centre. Contact Claire at Tel: +44 (0)1243 780501 or claire.bradley@whitepebbleint.com

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COLU MN I ST

PLAYING THE GAME ASK ANNA

In her latest column for Progressive Preschool, Anna considers how playing games and solving puzzles can help prepare three and four-year-old children for the starting school – in more ways than one.

Anna Taylor is a research assistant at Fundamentally Children, an organisation dedicated to helping children develop skills through play. www.fundamentallychildren.com

“

hen we first ask whether a child is ‘school ready’, we might think this means they need to be able to read, write and count – at least a little. But a recent survey of parents, teachers and childcare professionals [1] has found that it’s more important for children to be socially capable, independent, and have a desire to learn. Playing is extremely important for a child’s development and both board games and puzzles can offer an excellent way for children to develop these early key skills. TAKING TURNS Research has shown that a child’s social skills at age three can predict his or her future academic performance [1]. Clearly these skills have an important role to play in a child’s school life! Board and card games are a great introduction to taking turns. Simple luck-based games like Build a Beetle (from Orchard Toys) are easier for young children to learn and are quick to play – making them particularly good for shorter attention spans.

EMPATHY AND EXPRESSING EMOTIONS Games also let children experience friendly competition. By feeling what it’s like to succeed, and equally how it feels to fail, children learn to manage these emotions successfully in other walks of life. Children can then recognise that failure is a learning experience and not be scared of it. It also encourages humility, so that when children do win, they can be respectful and empathise with others. SELF-SUFFICIENCY Personal care (such as feeding oneself, and getting dressed and undressed) is key to a child’s self-sufficiency. One of the skills needed for personal care is fine motor control, specifically handeye coordination and dexterity. This means that children are able to do those intricate movements like doing up buttons on clothes, tying shoelaces and handling cutlery to feed themselves. Jigsaw puzzles help to develop fine motor control as they involve picking up and slotting together the small puzzle pieces. INDEPENDENCE Confidence is an important part of a child’s independence – for example, being happy to try new activities, or spend time away from their parents. Goals that children can achieve fairly easily, like completing a puzzle, can help to build their confidence.

Left: This Three Little Piggies game from Smart Games is a great way to get children using logic to solve problems. Below: A three-dimensional learning game, Metal Blox from Learning Resources is a great game for preschoolers.

CURIOSITY AND DESIRE TO LEARN Giving preschoolers the opportunity to explore ideas and concepts can help to inspire their curiosity. Puzzles encourage children to think logically and problem solve, through trial and error. Three-dimensional logic puzzles such as Mental Blox Jr. (from Learning Resources) and Three Little Piggies (from Smart Games) also offer multiple levels in one set, so children can keep pushing their skills at their own pace. Educational toys can also help familiarise little learners with numbers and letters, so they’re not quite so daunting when children come across them at school. However the so-called ‘softer’ skills are crucial for children to be happy and confident when they start school and beyond – so they shouldn’t be forgotten about!” References: 1. Professional Association for Childcare and Early Years (2013). What does school ready really mean?

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FEEDI N G A N D WEA N I N G

Taste For

Pleasure

here are countless different approaches to feeding young children, ranging from the organic home-made diet at one extreme and baby-sized takeaways at the other. Wherever a parent falls on this spectrum, they are united by one thing; the desire to see their children eat and eat well. A hungry

National Weaning Week, 7 – 13 May 2018 Making its debut appearance on the parenting calendar this year is National Weaning Week, an initiative spearheaded by The Media Snug. “The information given regarding weaning your baby has changed over the years leaving parents somewhat confused,” says director Kerry Haynes. “We to bring together experts, brands and real families to offer help, advice, tips, support and recipes to make weaning as easy as possible. By creating a supportive network, we hope that parents will look to wean their child as nutritiously as possible so they are less fussy eaters and will want to lead a healthy lifestyle later on.”

preschooler is no fun for anyone! Natalie Jackson is vp of sales and marketing at Beaba and the company has noticed an increase in parents looking to reduce the amount of added preservatives, sugars and salt in their baby’s diet. “The only way to fully control this is by making food at home,” she explains, “and our research demonstrates that over 80% of parents are now choosing to prepare homemade food for their babies. However, in our fast-paced, time-sensitive lives, convenience is also key – so any products that can make a busy parent’s life easier will be warmly welcomed!” The Babycook is a compact, easy to use 4-in-1 food processor which steams food (preserving those essential vitamins and minerals) in just 15 minutes. “It’s multi-functional, so it can be used for pureeing, baby-led weaning and cooking solids,” adds Natalie, “because it has the capability to steam, cook, blend, defrost and re-heat food.” Similar concerns are addressed by Right: Beaba’s Babycook is a compact, easy to use 4-in-1 food processor – and this limited edition Rose Gold version Right: Doddlon-trend. is right cutlery helps children develop hand-eye coordination and motor skills, meaning less mess and stress at mealtimes.

Sitting down to enjoy a home-cooked meal with a toddler is one of life’s simple, carefree pleasures. Or at least it would be, if anyone had ever managed to achieve that. In reality, parents are keen to buy anything which promises to makes mealtimes less tortuous. PPS takes a look at what’s on offer. Anthony Rossi, communication officer at Babymoov, who states that; “Parents are more aware of the benefits of homemade food and natural ingredients, as well as the rise of new baby food trends such as ‘on the go’ and ‘self feeding’. For us it is very important that our new product developments offer something that will make their life easier.” The Nutribaby food processor is a steamer and blender which provides the five essential functions to feed baby from birth to weaning: bottle warmer, steriliser, defroster, steamer and blender. “We think its the best food maker for stressless weaning,” says Anthony, simply. Of course, it’s all well and good making babies wholseome, nutritious food – they also need to be strapped in somewhere so they can’t escape! Victoria Taylor is brand manager at East Coast Nursery, and states that - from a funiture point of view at least - this market hasn’t changed a great deal. “Whether parents choose homemade food, jars, or baby-led weaning they still need a highchair!” she says. East Coast highchairs are classic, timeless wooden designs that will suit most homes and because of this, Victoria explains that, “following trends isn’t necessarily the best thing for our 

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FEEDI N G A N D WEA N I N G



highchairs! It’s a classic design that wouldn’t look out of place in a traditional or modern home; it folds flat for storage and is available in a couple of colours. It’s simple, but it’s a bestseller for a reason!” Convenience and ease of use is also key for consumers, according to Charlotte Young, marketing and product development coordinator at Summer Infant. “Quick and easy products which help busy consumers avoid stressful mealtimes are increasingly popular,” she explains. “Of course, value for money continues to be important and as a result multi-functional products offering added longevity are doing well. And product development is key to staying competitive in the sector.” With this in mind, Summer Infant has recently launched the 3-in-1 Support Me Seat which adapts as baby grows to keep them comfortable and safe from six-months to three-years-old, taking them through three feeding stages. And the 4-in-1 Superseat which also offers a 360 activity seat setting! “At Summer Infant we strive to offer a helping hand during the parenting journey and to assist parents with their daily Inset: Nana’s Manners cutlery has already won many awards (including the Progressive Preschool Innovation Award 2017) since it launched last summer.

Above left: The classic folding highchair remains a best selling line for East Coast Nursery. Above: Chair straps allow parents to attach Summer Infant’s 3-in1 Support Me Seat to dining chairs so that little ones can join in family meal times. Above right: Bibetta is introducing a number of exciting new print designs to expand its attractive animal characters range with new unisex designs. Left: Skip Hop’s Zoo Eat Neat plate and bowl sets are available in Owl, Monkey, Bee, Unicorn, Butterfly and Dog.

routines,” says Charlotte. “We are continually looking to develop new products and to enhance our offering in line with consumer trends.” Once the little ones are sitting safely at the table, the next stage of the process is to ensure they have the right tableware. For most, this means something colourful, easy to clean and non-breakable. Leading the way in this product sector is Skip Hop, with its colourful Zoo range of bright, fun animal designs. “It is essential in any market sector that manufacturers need to be ahead of the game in consumer trends and the feeding and weaning or ‘complementary feeding’ arena is no different,” says Skip Hop’s marketing manager Gemma Stokes. “To meet parent’s demands, products need to be relevant, robust and stylish. Any products that meet this criteria and can also help a parent save time or money will be an attractive purchase!” Later this year Skip Hop is introducing its Zoo Eat Neat plate

and bowl sets which feature a divided plate, bowl and a special training rim, which helps guide food on to forks and spoons to encourage a toddler’s independent feeding and – some would say most importantly – reduce mess! While a degree of mess is unavoidable, there’s no need for every mealtime to require industrial cleaners to come in afterwards. Fiona Brown is the owner of Bibetta, a company which specialises in neporene bibs and feeding accessories, so avoiding mess is something she knows a lot about. “I think one of the biggest changes in the UK is the growth of interest in baby-led weaning, leading to babies and toddlers becoming independent eaters earlier than before,” she points out. “And parents want mealtimes to be as quick, simple, fun and stress-free as possible.” Bibetta’s UltraBib offers the best of both bib worlds – it has a proper crumb catcher pocket like traditional plastic and silicone bibs, but is also soft and comfortable like fabric bibs. Baby-led weaning devotees particularly like the version which comes with attached sleeves which allow toddlers to enjoy food and eating, while keeping their clothes clean. So with a big portion of healthy homecooked food, somewhere comfortable to sit, the right tableware and an effective bib, even the most anxious parent is ready to start their weaning journey!

Mind Your Manners “Our mission is to empower children that are at the age when they are ready to learn to eat independently by giving them the tools they need. Our ergonomically designed cutlery supports children in their development of the ‘tria-grip’, the same three fingers used to hold a pencil. Our future products will all support children in developing independence and the confidence this brings.” Kathryn Baldrey-Chourio, founder, Nana’s Manners

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WHAT’S NEW HIGHCHAIRS & BOOSTERS JOIE The Joie Mimzy 360 is suitable from birth up to 15kg (approx. to 3years) It grows with baby right up to seating them at the table with the family and its unique 360-degree swivel seat is activated with one hand, locking into four multi-direction positions, allowing parents to find the most comfortable and best position to easily feed a young baby. Featuring seven height adjustments and five recline positions, including a three-position footrest, it allows the child to be in the right position whatever mealtime entails and is the perfect partner for every stage of development. Tel: 01889 808900 www.joiebaby.com

PEG PEREGO

CHICCO

The ultimate innovation in high chairs, the Tatamia is a big draw for parents with its three-productsin-one innovation. Offering a four position reclining back rest with three position footrest which is suitable from birth, it also converts into a relaxing baby swing and as the child grows, a multi-functional high chair. The removable double pull-out tray can be replaced for a Play Bar (sold separately) or for baby to sit with parents at the table. Tel: +39 03960881 www.pegperego.co.uk

Chicco’s much-loved Polly Magic highchair has been given a brand new look in the form of Polly Magic Relax. Up until six months it can be used as a comfortable newborn chair and the removable, colourful toy bar is perfectly positioned to entertain little ones as they play and relax. It offers eight different height levels and three reclining positions so that the perfect feeding position can be achieved when weaning begins. As baby grows, the tray can then be fully removed from the highchair so it becomes a table chair, allowing toddlers to sit up at the table with the family. Tel: 0208 9536627 www.chicco.co.uk

ICANDY The iCandy MiChair is a highchair inspired by designer furniture and grows with the child. The iCandy MiChair transforms into a nursery or rocking chair once its life as a highchair has ended. The highchair is also suitable from birth when used with the iCandy Pod. The functionality of the iCandy MiChair ensures that it becomes the perfect companion to accompany the growth and development of a child, especially in the crucial formative years which are most important for both parent and baby. Tel: 01767 604400 www.icandyworld.com

CHEEKY RASCALS From pioneering brand, Mima, the practical three-stage Mima High Moon highchair is a must-have for new parents. The revolutionary highchair is fully adjustable and ideal for maintaining eye contact during meal times. With no fixed reclining positions, the Mima High Moon Chair can be easily adjusted, allowing for a perfect seating position every time. Designed for newborns through to children up to eight years, the contemporary Mima High Moon can be used as a newborn lounger, highchair and finally, a junior chair - a truly practical and long-lasting investment for all parents. Tel: 01730 895761 www.cheekyrascals.co.uk

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WHAT’S NEW FEEDING AND WEANING POWELL CRAFT Powell Craft’s melamine dining sets have been extremely popular as gifts for little ones. It offers two different sets - one is perfect for weaning babies with a two-handled cup, bowl and cutlery and the other is for confident toddlers with a plate, bowl, cutlery and tumbler. The dining sets are displayed in matching gift boxes and there’s a cute design to encourage even the fussiest eaters to enjoy mealtimes with dinosaur, mermaid, space, tractors and ABC prints. Perfect size for little hands, BPA free and suitable for the dishwasher too. Tel: 01273 622023 www.powellcraft.co.uk

VITAL BABY

BABYCUP

Vital Baby has created the perfect gadget for weaning, the award winning 2 in 1 Steam and Blend. The clever device enables parents to prepare, fresh nutritious meals, especially for weaning, from the comfort of their own kitchen. With a variation of blend modes, the 2 in 1 Steam and Blend can be used to suit every child’s developmental stage. Tel: 01707 262200 www.vitalbaby.com

Babycup First Cups are a high quality, multi award-winning product, with new accolades in 2018 including the Made for Mums Editor’s choice award – an accolade only awarded to four brands each year. Beautifully designed and perfectly-sized for little mouths and hands, Babycup’s mini open cups are the first cup on everyone’s lips and is the little high chair essential that offers big benefits. Tel: 01483 866081 www.babycup.co.uk

CHEEKY RASCALS Make my Day Bibs are a fun yet practical weaning accessory. In a variety of playful designs including got-my-suit-and-tie and puppy-love, the bibs encourage little ones to get stuck in with their weaning journey. Made from BPA free silicone, the stylish bibs are easy to clean and dishwasher safe. Tel: 01730 895761 www.cheekyrascals.co.uk

HIPPYCHICK The First Feeding Set is the newest edition to the fabulous Bumkins range of feeding accessories, best selling bibs and waterproof jackets distributed by Hippychick. Available in a variety of colours, the strong suction base helps hold the bowl in place making it the perfect accessory to help a baby’s transition through to self-feeding. Tel: 01278 434440 www.hippychick.com

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WHAT’S NEW SUMMER INFANT New Summer Infant products launching for retail from June.

SWADDLEME BATH TO BED GIFT SET

LITTLE HEARTBEAT SOOTHERS The Little Heartbeat Soothers are soft and huggable companions which imitate the closeness of mum or dad through heartbeat sounds and vibrations to comfort baby. Featuring three different modes and an auto shut off timer for 15, 30 or 45 minutes, parents can set the Little Heartbeat Soothers to best suit their baby’s routine and needs for a relaxing bedtime. Available in 2 characters, both the Hedgehog and Bunny are suitable from birth.

MY BATH SEAT An innovative bath seat providing a helping hand to parents. Featuring three sturdy arms with Sure and Secure suction cups, a high back rest and spacious frame, the My Bath Seat is ideal for increasingly mobile little ones transitioning to an adult bath. Staying ahead of new safety regulations, the My Bath Seat offers added stability with 360 degree support to allow parents to clean baby securely and comfortably.

Expanding on the successful SwaddleMe range, Summer Infant is launching a new Bath to Bed gift set. An ideal present for new parents, the set includes four washcloths, a hooded bath wrap and SwaddleMe Original swaddle, providing everything baby needs to transition from a comforting bath to a restful night’s sleep. New SwaddleMe designs will also be available to reflect the latest trends, from eye catching dinosaurs, to soft grey clouds and elephants.

4 IN 1 SUPERSEAT Offering 360° of floor time, feeding and activity fun plus a booster in one, this floor seat includes four unique stages to accommodate younger children while they grow, as a positioner, activity centre, feeding seat and booster. Offering great value for money this superseat includes a 3-point safety harness, removable dishwasher safe tray, chair straps to attach it to most dining chairs and multisensory toys to stimulate little ones hand/eye coordination.

3 IN 1 SUPPORT ME SEAT

SLUMBER BUDDIES DELUXE Four new deluxe characters with all the features of the original Slumber Buddies plus cry activation. The cry activation mode automatically turns on the bedtime companion when baby becomes unsettled, helping them to drift back off to sleep themselves. While a choice of five soothing sounds and multicolour starry light displays create a tranquil bedtime environment. These deluxe characters include Pip the Puppy, Dippy the Dinosaur, Bailee the Bunny as well as the exclusive Luna the Lamb for a key UK partner.

3 products in 1 - the Support Me Seat keeps little ones comfortable and safe as a seat positioner, feeding seat and booster. The soft foam insert helps infants learning to sit, while the seat can be adapted to a feeding seat with removable dishwasher safe tray for weaning. Complete with chair straps the booster seat attaches to most dining chairs so little ones can join in at meal times.

For more information contact us on 01442 505000 or visit www.summerinfant.co.uk PROGRES SIVE PRESCHOOL

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Ardega Advert 17-11_Layout 1 24/11/2017 11:58 Page 1

The amazing Digital Humipurifier from Bo Jungle features the following: • Digital humidifier that also purifies the air and diffuses essential oils • Humidification through ionization • HEPA filer to filter the air from pollutants such as dust, chemicals, allergens, nicotine • 6l Water tank • Capacity: 350ml/h • Aroma pad tray for aromatherapy • Automatic humidstat • Nightlight with changing colours • Programmable timer • Indication of temperature, time and humidity level

Also distributors of the following brands

Tel: 01473 228862 80_PPS_May June 2018.indd 1

Email: sales@ardega.co.uk

Website: www.ardega.co.uk 01/05/2018 12:42

WHAT’S NEW HALILIT HALILIT SOUNDS OF THE FOREST GIFT SET Combining story time and music making, the delightful Sounds of the Forest giftset is the latest addition to Halilit’s much loved range of musical toys. Little ones can follow along as the enchanting story of little owl and his mummy is read to them, and learn the fundamental skills of turn taking by blowing into the realistic owl whistle at the appropriate moments.

DORON LAYELED PHOTOGRAPHIC PUZZLES

ROSA & BO NESTING BABIES Babies love the surprise element of these stylish nesting babies, with each colourful Rosa doll opening to reveal another inside and then the bonus of a chiming Bo Bunny in the middle. Perfectly sized for little hands the Rosa & Bo nesting babies make a great gift and can be used to help with colour recognition and motor skills.

BATTAT SORT & STACK

EDUSHAPE CURIOSITY CUBES These chunky puzzle cubes are the perfect introduction into cause and effect and problem solving for little ones. Each cube is a lovely pastel shade and features a different challenge for small hands to explore. Ideal as a gift, this is a fantastic sensory toy for children aged 18 months and upwards that also encourages early STEM skills.

With beautiful imagery these real life wooden puzzles are eye catching and unique. There are four easily recognisable designs available, which each feature thick wooden peg handles making these ideal for young children to practice their hand-eye coordination. Individually wrapped, the vivid colours really stand out on a shelf and appeal to parents and children alike.

The popular Battat preschool range has undergone a recolour for 2018, with the children’s favourite Sort and Stack being one of the first. Offering both a shape sorter and stacking toy, the fresh yet still gender neutral colour palette on this preschool toy is ideal for encouraging motor skills and early counting.

EDUSHAPE MAGIC BRIX DELUXE (MOTION) Edushape has expanded its Magic Brix range to include a STEM offering that allows children to make moving models. Using the axles and wheels they can turn their free play construction with these flexible bricks into vehicles or structures with working parts making this a desirable yet educational preschool toy.

Tel: 01254 872454

www.halilit.co.uk PROGRES SIVE PRESCHOOL

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Powells Advert 05-18_Layout 1 30/04/2018 14:34 Page 1

UK Distributor to some of the world’s most unique children’s brands.

New from Potwells Trading is Fabelab - a Scandi organic children's interior brand designed in Copenhagen offering eco–friendly, beautiful and functional products.

www.potwellstrading.co.uk 82_PPS_May June 2018.indd 1

Tel: 01530 569470

30/04/2018 16:34

WHAT’S NEW BÉBÉLEPHANT New products from bébélephant distribution WHISBIRD From the people who brought you the best-selling Whisbear, comes a smaller version of the ‘shushing’ toy. Whisbird is a perfect solution for travelling and on walks. Designed with premature babies in mind, because they often have to spend their first days of life in incubators, the small size of Whisbird allows it to accompany the infant all the time. Whisbird is equipped with the same device as Whisbear and for 40 minutes produces a soothing shushing sound, which then gently fades away.

SQUITOS

BUBBLE BUM BOOSTER SEAT BubbleBum is an innovative, portable, inflatable booster seat designed for children aged four years upwards. Ideal for holidays, rental cars, taxis, school trips and a perfect product for grandparents or childminders in the event of unexpected or occasional journeys. The BubbleBum mission is to see every child on a booster seat for every journey. BubbleBum is lightweight and may be carried in a rucksack or handbag.

BELO + ME

MARIE LOUISE MATERNITY This timeless range of MLM maternity bags comes uniquely pre-packed with premium essentials for labour, birth and beyond. All products included are safe for newborns, environmentally friendly, not tested on animals and still leave room for mum’s very own personal touches and special items. Complete with a removable organic changing mat and liner that can be detached to wash at 30° or may even be used as a separate bag, packed for a childminder.

Squitos are a fun design of mosquito repellent patches. The patches are 100% natural comprising of citronella and eucalyptus oil, containing no Deet. The patches last up to 72hrs and are suitable from birth. Simply peel off the protective film and attach the adhesive side to your clothes or a location nearby, such as a table or bed. Each travel sized tin contains 24 fun designed patches and are available in attractive POS stands.

The Belo teething mitt is here to help to rescue little teethers. Light enough to be picked up by smaller babies, it’s the saviour of little fingers giving them something safe yet satisfying to chomp on. The cute cloud is perfect to munch on with lots of different textures to help soothe painful gums leaving smiles all round. Suitable for babies aged approx 3-12 months

MAUD N LIL Luxurious certified organic cotton baby gifts and baby soft toys. Beautifully packaged and perfect for a newborn baby, or baby shower gift. Allergy-free for sensitive little ones with eco friendly, natural filling. Hand washable at 40º. The comforters have paw fastening for dummy holding and a hanging loop for safe keeping. They quickly become baby’s favourite toy for selfsoothing and settling.

To find out more, or to arrange a visit, contact bébélephant bebelephant.com | 020 8202 1467 | info@bebelephant.com PROGRES SIVE PRESCHOOL

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Changing Bags

Our latest collection of changing bags The superior quality of this changing bag makes it not just practical – it’s also a fashionable accessory for any parent who values design and aesthetics. Its professional finish, fashionable leather looks and functional character make the Style changing bag a trendy companion long after the nappy days are over. A removable pouch for small items offers additional storage space. An elegant all-leather look makes it a stylish complement to any model from the ABC Design pushchair range.

The roomy interior with a main compartment and three smaller ones, as well as two more pockets for small items, provide a range of secure and smart options for storing everything Mum and baby need while they’re out and about. There’s a hygienic changing mat, as well as a removable insulated bottle holder, a water-repellent wet pocket, an adjustable shoulder strap and changing bag fixing to attach it to the pushchair*.

Style

Available in a selection of colours

Think Baby.

Jetset

Brown

Dark Brown

Urban

Piano

Leaf

Mountain

Fashion

Race

Walnut

abc-design.uk.com * Two fixing systems are integrated: Fixing system for ABC Design pushchairs and universal fixing system for other stroller brands.

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WHAT’S NEW COSATTO Introducing Cosatto’s all-round perfect travel companion, the All in All car seat. It fits rearward facing up to 13kg and forwardfacing from 9-36kg and it has an ISOFOX option providing extra security and added peace of mind. Its exclusive 5 point Antiescape system and side-impact protection provides added in-car safety. Tel: 01204 863190 www.cosatto.com

BESAFE

SKIP HOP

New from BeSafe is the iZi Modular infant carrier range. Its new white -edge styling completes the family look across the next-generation iSize car seats which go from from birth to 12 years. This unique styling emphasizes the top safety, quality and indeed styling of the BeSafe Modular range and will certainly stand-out. Tel: 01606 814638 www.carseat.co.uk

Skip Hop has introduced two new ‘easy to access’ changing bags, perfect for today’s busy parents. The Mainframe wide open hanging backpack makes it easy to access everything that’s packed inside, thanks to a structured frame, which opens wide and stays open for a clear view. Also in the range is the sleek, lightweight, stylish and versatile Mainframe wide open changing satchel. Just like the backpack it has similar easy-to access features, and includes over-the-shoulder carrying handles, plus the option of a removable crossbody strap. Tel: 01525 434250 www.skiphop.com

EAST COAST NURSERY Featuring cute fox and owl characters, the new FisherPrice Woodland collection from East Coast Nursery includes plush activity toys, comforters, neck supports, car tidies and stroller blankets. Tel: 01692 408802 www.eastcoastnursery.co.uk

O BABY Winner of the prestigious Best Nursery Product at this year’s BANTAs, the Stamford range from O Baby continues to win awards and go from strength to strength. Expanding on an already extensive range, there are now two new additions to the range. Available in May, the space saver cot accommodates a 100x50cm mattress which can be adjusted to three heights and features the same elegant scroll design as the rest of the range and with pre-orders already being placed for its August launch, the Stamford Luxe cot bed becomes the deluxe flagship sleeping option for the range. Tel: 01652 641491 www.obabystamford.co.uk

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WHATâ&#x20AC;&#x2122;S

HOT?

Progressive Preschool spoke to a number of independent retailers, to find out whatâ&#x20AC;&#x2122;s been selling well across the preschool market.

Helen Sheward, owner, Gently Elephant, London An independent retailer selling toys, gifts and clothing. CATEGORY

SUPPLIERS/RANGES

COMMENT

Toys

Djeco

This brand always seems to do well for us. We think this is because they have a wide variety of toys and arts and crafts which our customers like and we are able to stock a lot of.

Shoes

Saltwater

Now we are in spring the Saltwater sandals are doing very well and will continue to do so throughout the next few months.

Gifts

A Little Lovely Company

They offer a really lovely range of gifts including money boxes and little night lights.

Clothing

Mini A Ature

Regardless of the season this brand does really well for us. They have great collections for both boys and girls and are always popular with our customers.

Saltwater

A Little Lovely Company

Hayley Hynes, owner, Cribs and Bobs, Great Yarmouth An independent nursery retailer on the Norfolk coast. CATEGORY

SUPPLIERS/RANGES

COMMENT

Travel System

Venicci

This always sells well for us and I think this is because customers can see what great value it offers! They have some great new colours coming out as well.

Travel System

Mima

The Xari is really popular at the moment. They have new colours, one of which is yellow which is Norwich FC colours so local people have been drawn to it because of this I think!

Toys

Mamas and Papas

We have introduced a Stay and Play area for customers and these toys are a great price point so parents often buy them to occupy their children while they have a coffee!

Soft Plush

Rainbow Designs

All of our Peter Rabbit products are doing well because of the film, especially the soft toys we currently have in store.

Venicci Rainbow Designs

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WH AT’S H OT

Claire Caborn, owner, Daisy Tree Baby Boutique, Scotland A baby boutique which has recently opened in Aberdeenshire. CATEGORY

SUPPLIERS/RANGES

COMMENT

Car Seats

Kiddy

The kiddy range is really popular with my customers, mainly due to the lie-flat technology they use. Customers seems to be more and more aware of the fact they shouldn’t put babies in normal car seats for too long so these offer ideal solutions.

Stroller

Roma

The Rizzo is a very recent new product for me and I sold one as soon as they came in! It’s great for the summer months and holidays as its very lightweight.

Feeding

Cheeky Chompers

These were some of the first products I had in stock and they have always flown out of the shop! They make a great gift and customers like the story behind the brand.

Clothing

Fred and Noah

This is a lovely brand which does leggings. Customers like the fact they are made in the UK and they have really fun designs which are always popular!

Kiddy

Cheeky Chompers

Austin and Lindsey Birney, owners, Mr Wolf, Hexham A traditional, independent toy shop in Northumberland CATEGORY

SUPPLIERS/RANGES

COMMENT

Construction

Makedo

This cardboard construction set has been really popular. It’s easy for children to put together and comes with plastic tools so has an element of role play as well.

Baby Toys

Manhatten Toy

We have recently started restocking Manhatten Toy and the Skwish toys have been particularly popular since we’ve had them back in stock.

Toddler Toys

Moluk

Customers like this brand as their toys offer open-ended play which is something we actively encourage. The Mox ball in particular is popular as you can throw it, juggle with it, or even build towers.

Role Play

Bigjigs Toys

We sell more of the accessories, rather than the bigger items such as kitchens. The fruit and vegetable cutters from Bigjigs Toys are really popular and are ideal for the next stage for babies after stacking towers.

Manhatten Toy

Moluk

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