Progressive Preschool Nov/Dec 2018 by Max Publishing: Print, Digital Media + Events (London)

The B2B Publication For Preschool Products and Retailers

ISSUE 38 NOV/DEC 2018

And The Winner Is The PPS Awards 2018

Retailers Talk

Feedback from the frontline

Educating Preschoolers

Teaching through play

Keep It Clean Bathtime for baby

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The last 12 months have been something of a rollercoaster for anyone who works in retail and in that time the preschool industry has seen more than its fair share of ups, downs and those little jolts that make your stomach go funny. Looking back at the news which has made the headlines throughout 2018 is a somewhat unnerving experience – a Above: Progressive Preschool’s Rob Willis lot has happened in a relatively short and Jacqui Parr. time, from TRU’s dramatic departure from the market at the start of the year to Mothercare’s white-knuckle ride as the retailer remains determined to stay relevant in the current landscape. Despite the backdrop of a difficult retail climate, much of the preschool industry has continued to perform well, with The Entertainer and JoJo Maman Bébé both continuing to grow their store portfolio both in the UK and, in JoJo’s case, internationally as well. The success that much of the sector is continuing to see is testament to the power of quality product, clever marketing and engaging retail – and that’s exactly what we came together to celebrate at the sixth Progressive Preschool Awards when they took place, on Thursday 8 November. Surrounded by over 400 of the brightest and best suppliers, retailers, distributors and licensors, we had the honour of presiding over what was easily the most successful awards ceremony yet. There was laughter, applause and even tears – and that was just Neil Saunders’ emotional acceptance speech for Outstanding Achievement! The awards themselves are covered in great detail in this issue, with everything from how the judging takes place (meticulously and with lots of biscuits) to the winners’ first reactions; so if you couldn’t be there, this is the next best thing. And of course there’s a full lowdown of the celebrations as well, so if you were there, take a look and see if you appear in our party gallery. We’ve included as many of your smiling faces as possible! It’s no secret that the Progressive Preschool Awards are the highlight of our year – we start planning them in the spring and so – as well as being a celebration of the very best the industry has to offer, they are also a celebration of the end of months of hard work! The rest of this issue – because of course it’s not just about the awards – covers a whole range of topics, from the educational toy market to the arsenal of bathing and cleaning products which are being used by parents on a daily basis to keep their kids as clean and presentable as possible (even if it is a losing battle half the time). There’s also no hiding from the fact that Christmas is just round the corner. But once the last mince pies have been eaten, we will start looking fzowards to the various Toy Fairs and trade shows which get the year off to a strong start. We have also spoken to some of the up-and-coming exhibitors who will be showing at the London Toy Fair next January – there’s a lot of exciting new preschool product coming through and it’s heartening to see how adept companies are at continually adapting their business models to meet the changing market needs. It looks like 2019 is going to be an interesting year! Until then – have a wonderful Christmas, and we’ll see you on the other side.

The Progressive Preschool Team

ISSN 2515-8570

Rob Willis, Jacqui Parr, Samantha Loveday, John Barry, Ian Hyder, Jakki Brown, Warren Lomax PROGRES SIVE PRESCHOOL

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Whatâ&#x20AC;&#x2DC;s on the playground? Stay on the ball and experience the multifaceted world of play in one place: the right products for your business model, inspiring special areas, interesting presentations and an exciting festival specially for visitors to celebrate our 70th anniversary.

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contents 07 17 19 24 28 63 64 67 71 74 77 81 85

THE PPS PARTY

NEWS Reporting from the Preschool Sector LEE LEE A Parent Perspective PPS JUDGING Talking with our PPS Awards Judges THE PPS PARTY Celebrating success in Mayfair THE PPS WINNERS Highlighting the PPS Awards winners FUNDAMENTALLY CHILDREN Ask Anna MEDIA WATCH Looking at the brands making the headlines FEEDBACK Talking Shop TOY FAIR TALES Looking ahead to London Toy Fair WOODEN TOYS Product sector update EDUCATIONAL TOYS Sector update - learning through play BATHING AND CHANGING Sector update – keeping it clean WHAT’S NEW New product ranges ready for retail

THE PPS WINNERS

WOODEN TOYS

TOY FAIR TAILS

FEEDBACK

BATHING

EDUCATIONAL TOYS PROGRES SIVE PRESCHOOL

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Featuring: LEGO, Vtech, Flair Leisure Products, John Adams, K’Nex, Orchard Toys, Ty UK and many more…

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NEWS TOP STORY

Progressive Preschool Awards 2018 celebrate the industry

Below: The winners of the PPSA 2019 took to the stage to celebrate their achievements.

n a celebration of everything that is great and good about the preschool industry, the sell-out Progressive Preschool Awards 2018 was the biggest ever event in the awards’ six-year history. The glittering ceremony, which took place on Thursday 8 November, was hosted by award-winning comedian Tania Edwards and saw more than 400 retailers, suppliers and a host of other influential partners coming together for an extravagant three-course lunch in the ballroom at The Dorchester, London. “This year has been the largest ever PPS Awards,” said publishing director and event organiser Rob Willis, “with a record number of entries, a record number of companies wanting to be a partner on

Licensees celebrated at Peppa Pig’s partner day Licensees Character Group, Redan Publishing, Penguin, Kinnerton and Ravensburger were among the names feted at the recent Peppa Pig partner event and annual licensee awards. The afternoon also included updates, insights and future plans as well as a panel discussion, led by series producer Phil Davies.

Close boosts green credentials

A new partnership with WWF and the Marine Conservation Society has reinforced Close’s green credentials as it focuses on endangered animals and giving back to the environment. As a new member of 1% for the Planet, Close is introducing the next phase of Pop-in’s hidden print collections which focus on endangered animals and giving back to the environment as it donates 1% of its proceeds. Below: Close will be donating 1% of the proceeds from its endangered print collection to WWF and MCS.

the day and a record number of people in the room. We are so proud to be able celebrate this fantastic, creative industry and the achievements and successes which have taken place over the last 12 months.” “The last year has been an eventful one across the whole preschool sector and the awards wouldn’t be the accolades they are without the support of the industry,” added editor Jacqui Parr. “We would like to say one final thank you to everyone for coming

together to help us raise a glass to the people, products and passion that set this industry apart.” This year’s outstanding achievement award was given to Tomy’s Neil Saunders, who accepted the award with an emotional speech. See the full list of winners, starting on page 28.

UK nursery industry Mothercare reports prepares for Harrogate £6.2million loss in halfIt’s full steam ahead for the UK nursery year results industry as bookings for Harrogate International Nursery Fair, taking place from 24 – 26 March 2019 are steadily flowing in, with almost all of last year’s major names rebooking their positions for the 2019 show. Hauck has confirmed its unique outsidefacing stand position in the Kings Suite, while Hall G – home to BabyStyle, Bebecar, Cuddles Collection, Obaby and Red Kite, among others – is already almost sold out. Also making an appearance at the 2019 show will be all three Allison§ Baby brands (Joie, Nuna and Graco), Cheeky Rascals, Peg Perego, UPPAbaby, Shnuggle and Slumberland. “We are delighted that so many of the UK’s favourite baby brands are returning to present their collections at Harrogate next year,” said Adrian Sneyd, show organiser. “The more brands on board, the greater the choice of products we can offer retailers, giving everyone a better buying and selling experience.” For more information and booking forms, visit www.nurseryfair.com or contact Adrian directly on 01902 880906 or email: adrian@nurseryfair.com

Nursery and maternity retailer Mothercare has released its half-year trading results, with a total loss of £6.2 million being reported across the group and UK like-for-like sales down by 11.1% on last year’s figures. The slump was split between UK retail stores, which reported a 13.8% drop in sales, and online sales, which were down by 7.8%. Globally, Mothercare’s total group revenues have dropped by 13.1%, standing at £295 million for the six-month period to 6 October 2018. Revealing plans to sell the Watford-based UK headquarters in a bid to further reduce debt, ceo Mark Newton-Jones attributed Mothercare’s difficulties to ‘wider market uncertainty’ and issues resulting from its ongoing restructure, such as ‘negative brand coverage’ and stock availability. The results were revealed just weeks after Mothercare announced the loss of 200 jobs at its Watford-based head office as part of its ongoing £19m cost-saving rescue plan which will see 60 stores close and could potentially lead to up to 900 job losses.

Fundamentally Children launches first ever Christmas Good Toy Guide Fundamentally Children has published the first ever edition of the Christmas Good Toy Guide, with both printed and online versions of the guide now available. The guide highlights a selection of endorsed products from the Good Toy Guide, along with expert advice for parents and families.

“The reception to our first ever printed Good Toy Guide has been incredible,” said Amanda Gummer, Fundamentally Children’s founder and md. “We’re pleased to be able to offer expertly evaluated products and a well researched ‘list’ and advice in time for the Christmas period.”

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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Be part of the bigger picture ...

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NEWS TOP STORY

Toy Fair 2019 is sold out

xhibition space at Toy Fair 2019 has now sold out, ensuring that the event – organised by the British Toy and Hobby Association and taking place at London’s Olympia from 22 – 24 January – is on track to repeat this year’s success. More than 250 exhibitors are currently on board, with key preschool names including VTech, Golden Bear, Orchard Toys, Eduk8 Worldwide and Melissa & Doug among others. Almost 40 companies will be exhibiting for the first time, while

Redan marks 20 years of Fun to Learn Favourites

Redan Publishing is celebrating 20 years of popular multi-character preschool magazine, Fun to Learn Favourites. The title – which recorded an ABC of 35,674 for the January to June 2018 period – continues to thrive in the competitive preschool space through a combination of ‘top quality editorial content and production values, an ever changing mix of preschool characters and value for money offering’. “It’s a testament to our awardwinning editorial team and the power and creativity of the preschool licensing industry, that Fun To Learn Favourites continues to go from strength-to-strength,” said Julie Jones, md of Redan Publishing. “We’d like to take this opportunity to thank all our licensing partners who’ve come on board over the years – here’s to another 20.”

others – such as LEGO – are returning after some time away from the show. New for this year is a Content Creation Zone, a dedicated media area which will be made available to vloggers and influencers, giving them the chance to get hands-on with some of the most sought-after toys from the show floor. “I’m thrilled to announce Toy Fair has sold out yet again, demonstrating the continued importance of the show to the UK toy industry,” said Majen Immink, director of fairs and special events at the BTHA. “I’d like to thank the UK toy industry for their

JoJo Maman Bébé grows Elmer offer

JoJo Maman Bébé is expanding its relationship with the classic Elmer brand, which is celebrating its 30th birthday in 2019. The retailer has secured a direct to retail deal with Metrostar and Andersen Press for a new apparel collection aimed at ages 0-6, launching next year. The partners are also planning a range of activities in celebration of Elmer’s birthday which will be announced in due course. “We’re really pleased to be part of the 30th birthday celebrations for Elmer,” said Mel Brown, buying director at JoJo Maman Bébé. “We love him and can’t wait to get the party started in our stores.” Above: JoJo Maman Bébé has previously launched two successsful Elmer collections.

Preschool names make Dream Toys 2018 listing

This year’s Dream Toys list traditionally highlights the toys which will be the most popular choices for Christmas, featuring more than 70 toys in the long list. PAW Patrol Ultimate Fire Truck from Spin Master made the top 12 toys, while the dedicated preschool category featured a further six toys. These were: ■ Baby Annabell Milly Feels Better – Zapf Creation ■ Fisher-Price Dance & Groove Rockit – Mattel ■ LeapFrog LeapStart 3D – LeapFrog ■ Peppa Pig Mobile Medical Centre – Character Options ■ Sylvanian Families Baby Castle Nursery – Epoch making toys ■ Toot-Toot Friends Pirate Ship – VTech “With annual sales of £3.5 billion, the UK toy industry is the largest in Europe and fourth globally,” commented Frederique Tutt, global analyst for the NPD Group’s toy division. The list garnered significant attention from the media, with spots on BBC Breakfast and ITV’s This Morning, as well as coverage across key newspapers and online sites.

continued support and I’m looking forward to seeing all the new launches in January.” The BTHA has also confirmed that KidsOut will return as the official charity partner for Toy Fair 2019. Register for Toy Fair 2019 at www.toyfair.co.uk Above: Toy Fair 2019 will be held in London’s Olympia.

Debenhams set to close up to 50 stores across the UK High street department store Debenhams has confirmed its plans to close up to 50 stores, nearly a third of its retail portfolio, putting between 4,000 and 5,000 jobs at risk. The news follows a difficult year for the retail group, which has posted losses of £491.5m in the year to September (against profits of £59m in 2017). Debenhams, which currently has 165 branches across the UK and employs 27,000 people, had previously said that it planned to close just ten stores. Chief executive Sergio Bucher said: “It has been a tough year for retail in 2018 and our performance reflects that. We are taking decisive steps to strengthen Debenhams in a market that remains volatile and challenging.” Sergio continued: “Rolling forward current trends, we do not believe [the additional 40 stores] will remain profitable in future years and therefore we intend to exit these stores over the next three to five years.”

Munchkin announces wildlife partnership

Global baby product company Munchkin has announced a unique new partnership with the International Fund for Animal Welfare (IFAW), with new versions of its best-selling Miracle 360° Cup, featuring a number of endangered animals. The packaging for the Conservation Cup is made from 100% recycled and recyclable materials and eco-friendly inks.

For thewww.progressive-preschool.com latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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NEWS TOP STORY

INDX Kidswear expands to meet increased demand

he February 2019 edition of INDX Kidswear will see the popular children’s clothing trade show expand even further to meet increased exhibitor demand. The show, which is taking place from 10 – 11 February and will be showcasing

Orange Tree Toys expands portfolio

Orange Tree Toys has launched Orange Tree Kids, a new range which will initially include soft toys and is set to develop further into 2019. The toys feature both dolls and animals and come in two different sizes, an assortment of complementing colours and a total of 12 designs. “All the dolls and animals are beautifully made with different fabrics making them a real luxury product that we can’t wait for our customers to see,” says Orange Tree Toys’ Phoebe Goodchild. Right: The new Orange Tree Kids dolls are suitable for newborns.

collections designed for autumn/winter 2019, will see further expansion into a third showroom, The Cranmore Suite, where it will showcase an increased line-up of more than 200 brands. As the largest kid’s fashion trade event in the UK, INDX Kids is designed exclusively for independent retailers and is dedicated to showcasing leading baby, kids, accessories and special occasion labels. The show will once again be held at Cranmore Park Exhibition Centre in Solihull, where buyers can enjoy free parking, free admission, a free A – Z exhibition guide and complimentary lunch and refreshments. Register for your free tickets at www.indxshow.co.uk

Mamas & Papas opens first concession in Next Home Leading UK nursery brand Mamas & Papas opened its first ever in-store concession in Next Home earlier this month, offering baby clothing alongside in-store services such as parenting classes and a car seat fitting service. Based in Cribbs Causeway Retail Park, the new concession is the latest development in the brand’s retail portfolio, which saw it open two new concept stores last year and refurbish six of its existing stores. “We identified Next as a strategic partner, not only to broaden our distribution and geographic reach, but also because we have a strong overlap between our shared customer base of expectant parents, new parents and grandparents,” said Mamas & Papas retail director, Steve Abse. “We’re really looking forward to working with Next to strengthen their nursery furniture offering and to launch brand new categories, including equipment and travel, to their product range. Further concessions are planned, but the locations have not yet been revealed.

Spielwarenmesse reveals 2019 trend focuses Spielwarenmesse has revealed the industry trends which will be highlighted at next year’s show. Three trends have been highlighted including ‘Ready, Steady, Play!’, which will feature toys and games that encourage children – including preschoolers – to engage in physical activity while having fun. The TrendGallery is located in Hall 3A at the show – which takes place from January 30 to February 3 in Nuremberg – and will take up an area of around 1,000m². As well as product innovations, there will also be a number of talks and presentations taking place on different topics each day. Fuind out more at www.spielwarenmesse.de

LICENSING LOWDOWN

▶ 8th Wonder is to launch new wooden toy ranges for Hey Duggee and Something Special, after securing a deal with BBC Studios.

▶ Rainbow Designs to create Spot gifts and toys as the classic publishing property prepares to celebrate its 40th anniversary in 2020. ▶ Posh Paws has strengthened its preschool line-up for 2019, signing up as the official plush partner for the fast growing Pirata & Capitano. ▶ Mothercare has launched a 25-piece Snoopy collection, including apparel from Paul Dennicci, nightwear from Aykroyds, accessories from Misirli and William Lamb and plush from Aurora. ▶ Centum Books, Signature Publishing and Kennedy Publishing have all joined Alpha Group’s rapidly expanding licensing programme for preschool property Super Wings. ▶ Kids clothing brand Lil’ Cubs has teamed up with Elmer the Patchwork Elephant for the launch of a limited edition collection to celebrate the character’s 30th anniversary in 2019. ▶ Golden Bear has been announced as the new master toy licensee for preschool property, Bing, with a new toy line including plush, figurines and play-sets, role play items, bath toys and wooden peg puzzles.

TOMY inks strategic partnership with Drumond Park

TOMY UK has secured a long-term exclusive distribution deal with Drumond Park for the UK and Ireland from 2019 onwards, in a move described as a ‘major win’ by the company. In addition, Dave Howard – Drumond Park’s director of sales for games in the UK – will join TOMY to continue building the brand. “I have sold the Drumond Park range for 15 years and seen the fantastic results that are possible with targeted promotions and creative advertising,” commented Dave. “I believe that the combination of Drumond’s creativity and TOMY’s marketing power will be an unstoppable force in the UK games sector.” Claire McCool, head of marketing at Drumond Park, added: “After a strategic review in 2017 it became clear that Drumond Park needed a more powerful and forward thinking partner. “We are delighted to be joining forces with TOMY which, like us, believes in the long view and is prepared to invest in brands to build them for the future.” Drumond Park will join TOMY UK on its stand at next year’s London Toy Fair, showcasing its new games for 2019.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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Publishing for a new generation © © © ©

2018 2018 2018 2018

Disney Enterprises, Inc. All rights reserved. © 2018 Disney/Pixar. All rights reserved. © 2018 DreamWorks Animation LLC. All Rights Reserved. Viacom International Inc. All Rights Reserved. Nickelodeon, and all related titles, logos and characters are trademarks of Viacom International Inc. Spin Master PAW Productions Inc. All Rights Reserved. © MGA Entertainment, Inc. L.O.L. SURPRISE! © 2018 MARVEL. All rights reserved. The LEGO Group. © 2018 MARVEL. © 2018 Viacom International Inc. All Rights Reserved. © 2018 Disney. © 2018 Nickelodeon.

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TOP STORY

Below: The proposed merger of Sainsbury’s and Asda will be undergoing careful scrutiny.

Kidswear to come under scrutiny in merger investigation

hildrenswear will be coming under particular scrutiny in an in-depth investigation into the proposed merger of Sainsbury’s and Asda. A statement from the Competition and Markets Authority (CMA) has revealed that the merger will undergo an in-depth Phase 2 study once the initial Phase 1 investigation is complete, and childrenswear has been named as one of several new areas up for scrutiny. The investigation will pay close attention to the affect on the competition for children’s clothing in the marketplace

New partners join Peppa Pig’s UK portfolio

and will consider the level of competition provided by a broad range of competitors (beyond main rivals Tesco and Morrisons) such as budget chain Aldi and online nongrocery retailers. The investigation aims to assess whether Sainbury’s purchase of Asda will lead to higher prices, a poor shopping experience and lower quality of products for shoppers. “We are setting out a number of areas that we expect to look at as part of our investigation,” said Stuart McIntosh, chair

of the independent inquiry group.”We welcome views on the effects of the merger and will carefully consider any evidence that we receive.” The CMA will announce its provisional findings early next year, with a final decision by 5 March 2019.

Kind + Jugend reports 10% growth for 2018

eOne has unveiled a host of new partners for the Peppa Pig UK licensing programme, as the company gears up for the property’s 15th anniversary celebrations in 2019. The year-long calendar of activity will include a nationwide cinema release, live events, retail and product initiatives that will be united under the theme of Family Celebrations. Leading the charge is Fashion UK which has signed as apparel partner, while a number of new partners will be joining the programme while others continue to extend and deepen their offering. As part of the anniversary plans, eOne is also assembling a line-up of exclusive brand partnerships and product ranges tied to the year-long theme of Family Celebrations.

BookTrust launches third Time To Read campaign The UK’s largest children’s reading charity BookTrust has launched its third annual Time to Read campaign, giving away more than 700,000 books to four- and five-year-olds. Every reception-aged child in England will receive a copy of Little Monkey by author and illustrator Marta Altés (and published by Pan Macmillan) inside a special Time to Read pack that each child can keep and take home.

Baby and infant trade show Kind + Jugend 2018, which took place from 20 – 23 September, has reported a 10% increase in attendance this year. More than 24,700 visitors made the journey to the show, from 123 countries. The growth came from both the German and the international market, with foreign exhibitors

Mothercare launches first advertising campaign in over a decade Mothercare is putting parents ‘at the heart’ of its new campaign, marking the first major piece of advertising the retailer has undertaken in more than a decade. The ‘First Steps’ campaign rolled out on Monday 5 November, following the appointment of creative agency Mcgarrybowen which was hired to handle the retailer’s advertising. The campaign has been designed to re-establish Mothercare as ‘the leading global specialist for parents’ and ‘start a new conversation’ around what the brand stands for today. Below: Mothercare puts parents ‘at the heart’ of new ad campaign.

accounting for 75% of the total. “The jump in the number of visitors demonstrates the extraordinary dynamic of Kind + Jugend,” said Katharina C. Hamma, chief operating officer of Koelnmesse. Next year’s Kind + Jugend show will be held at Cologne’s Koelnmesse from 19 – 22 September 2019

NEWS IN BRIEF ▶ B aby brands bébélephant, Little Chick London and BreathableBaby joined forces last month to present a successful product showcase to retailers, bloggers and trade press. ▶ Nursery product company Apramo has set up a new European headquarters based in the Midlands, following a successful 18 months of trading. ▶ Swedish retailer H&M has joined forces with the World Wide Fund (WWF) to launch a new childrenswear collection made entirely of sustainable materials. ▶ British pushchair brand iCandy has named legendary equestrian and Olympic medallist Zara Tindall as its new ambassador. ▶ Hippychick is now working with Next as one of its new suppliers, with the fashion and home retailer stocking bestselling lines such as Moover, Nattou Rockers and Classic World.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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Hamleys knocked by £12m loss in 2017

TOP STORY

Monthly spend on preschool toys increases in 2018

arents of under-fives are spending a pound more on average on toys this year – up to £18 compared with £17 last year, according to new figures from the Childwise Monitor Preschool Report 2018. Parents were asked how much they spend on their preschoolers across nine different categories per month: clothes, days out, organised activities, toys, footwear, books, magazines, DVDs/BluRays and apps and games. On average parents spend more than £100 month across the nine categories. The highest spend is on clothes, with the toys category reporting the third highest average spend. More than one in 10 parents spend in excess of £40 in a onemonth period, while one in five continue to spend less than £10. There is no difference in average spend between boys and girls aged under two, but a gender gap forms by the age

M&S launches ‘easy dressing’ apparel line

High street retailer Marks & Spencer has become the first mainstream store to launch an ‘easy dressing’ line, designed for children with sensory or physical disabilities. The childrenswear range is called Adapted for Easy Dressing and has been made with the softest materials, fewest seams possible and hidden care labels. Clever innovations include hidden pockets for feeding tubes and babygros with additional space for a cast, suitable for babies with hip dysplasia. “We’ve absolutely loved working on this project,” said Rebecca Garner, kidswear designer. “Parents told us that disabilities don’t define their children, so the adaptations shouldn’t define their clothes.” Below: The adapated clothes mirror popular lines from the core M&S childrenswear range.

Below: Parents are spending an average of £100 a month on their preschoolers.

of three to four, when an average of £19 is spent toys for boys and just £17 on those for girls. “The preschool market is unique, with spending mainly in the hands of parents, but with a growing sense of children’s own preferences and interests,” said Jenny Ehren, research manager. “The majority of parents spend money on toys for their preschooler each month, which is largely unchanged since last year. And among those spending, amounts have increased for the third consecutive year.”

Bubble relaunches at Pure London

London-based fashion festival Pure London has revealed that children’s fashion trade show Bubble will be relaunching at the February 2019 event. “News of Bubble’s closure caused huge disappointment in the industry,” said Gloria Sandrucci, head of sales at Pure London. “Following Pure London’s sale to ITE Group, our introduction of Pure Kid last season, and lengthy research among retailers and brands, it became apparent how much the industry wants and needs a platform for kids.” Lindsay Hoyes, event director at Bubble London also commented, saying; “Pure London provides a perfect new home for Bubble and I am delighted that the childrenswear industry will now be able to participate in the largest trade fashion event in the UK and experience the business opportunities this comprehensive offer will undoubtedly generate for buyers and brands alike.” The next Pure London takes place at London Olympia from the 10 – 12 February 2019. Visit www.purelondon.com for further information.

Hamleys is the latest retailer to suffer as a result of the UK’s tough market conditions, reporting a £12 million sales loss for the full year ending December 31, 2017. Revenues dropped 2.5% to £66.3 million, net assets decreased by £11.7 million and two UK stores were closed during the period. A statement released by Hamleys said that 2017 was one of the ‘most challenging’ years in UK retail history and that it was not immune to the ‘impact of Brexit uncertainty, terrorist attacks and a general erosion in UK consumer confidence’. However, chief executive Ralph Cunningham said that the group is confident of an improved performance going forward.

Micralite relaunches brand positioning

Innovative baby travel brand Micralite has relaunched and rebranded itself with new packaging, logo and proposition. A brand new consumer-focused website will act as a hub for product information and stockists, allowing new parents to fully immerse themselves into the Micralite experience. The relaunch is also supported by an advertising campaign by creative agency isobel, which is currently airing online and in cinemas. Below: Micralite’s new logo is striking and modern.

PEOPLE NEWS ▶ Dorel Juvenile has appointed Barbara Echevarria as the new general manager for the UK and Ireland business, following the retirement of industry stalwart Andrew Ratcliffe. ▶ Paul Lamond Games welcomes Mark Jones on board as the new National Accounts Manager and Jacqui Butler as the Area Sales Manager for London. ▶ Flair has strengthened its marketing team, bringing on board a new marketing manager for the Just Play portfolio. Marta Zietkiewicz (pictured) will handle key brands such as PJ Masks and Vampirina in the preschool space, as well as a number of properties for older children. ▶ UK’s leading ethical and organic children’s clothing brand Frugi has appointed Julia Reynolds as chair. True, the retail and consumer sector specialist investor which acquired Frugi in July 2018, has welcomed Julia, former ceo of Antler, Blacks Leisure and Figleaves.com, to the board.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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COLU MN I ST

ASK ANNA

THE THREE KEY FEATURES OF A GOOD CHRISTMAS TOY

In her latest column for Progressive Preschool, Anna considers how independent retailers can advise Christmas gift-givers to make great choices throughout what is, hands-down, the busiest period for toy-buying.

“

Anna Taylor is a research assistant at Fundamentally Children, an organisation dedicated to helping children develop skills through play. www.fundamentallychildren.com

Coming up to Christmas parents are swarmed with retailer toy lists, advertising, and offers left right and centre. So one of the most useful services you can offer, whether online or in store, is helpful and informed advice. As well as looking for good value and quick delivery (which I think we all want!), parents of babies, toddlers and preschoolers have three key questions in mind when shopping for a toy: 1. Is it suitable for my child’s stage of development? 2. Will it benefit my child in some way? 3. Will it last a long time? Parents are willing to invest in toys that will stand the test of time – those that will grow with the child and ideally can be passed down to younger siblings too. Be confident in advertising the

KEY SKILLS

quality of your products by looking for independent, trusted endorsements like the Good Toy Guide stamp. To answer to these questions, it’s also important to have some understanding of the ages and stages of child development. If you know, for example, that a nine month-old might be close to taking their first steps, you might suggest toys that can strengthen the child’s leg muscles (also known as gross motor skills). Equally, you wouldn’t recommend a ride-on bike – because the little ones’ strength and coordination won’t be ready for it yet. There’s more advice on the ages and stages of child development on FundamentallyChildren.com, or take a look in our Christmas Good Toy Guide for some tried and tested top toys.

LIMITATIONS

POPULAR TOYS

BIRTH TO SIX MONTHS

- Sensory stimulation is key for physical and creative development - Tummy time is vital for core and neck strength, needed for crawling

- Limited mobility, cannot yet crawl or sit up

- S oft/buggy toys with high contrasting patterns, noises and textures - Play gyms and mats

SIX TO 12 MONTHS

- Arm and leg muscle development is important as the baby begins to sit up and crawl - Social skills are developing through interaction with family members

- Finger control is limited, so the infant may not be able to handle small pieces (e.g. push buttons, small blocks) - Attention span is short, so toys need to be varied

- Push-along toys and balls - Cause and effect toys - Board/cloth books

12 TO 24 MONTHS

- A rm and leg muscle strength, balance and coordination are maturing, supported by active play - L ogical thinking is developing through trial and error

- Not yet able to solve problems themselves, so will get frustrated easily if they get stuck

- Ride-ons - Cause and effect toys - Building blocks

TWO TO FOUR YEARS

- S ocial skills, language, creativity, problem solving and understanding the world can be developed through imaginative play - Hand and finger strength and coordination are important for self care and learning to write

- S haring and taking turns is challenging

- Pretend play props - Small world toys, e.g. play farm - Arts, crafts and messy play - Puzzles

Right: Very young babies can be encouraged to enjoy ‘tummy time’ with certain toys. Far right: As babies become toddlers toys like this MagicCube construction set are ideal for little hands.

PROGRES SIVE PRESCHOOL

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THE JUDGING PROCESS

Inset: Mothercare's Laurell Wilding, Sophie Wallis and Lesley Whitehouse prepared to get stuck into the judging process.

CHOOSING THE CHAMPIONS As the only trade awards to span the toy, nursery and preschool product and retail sector, the Progressive Preschool Awards 2018 are considered a benchmark of excellence throughout the entire preschool industry. Now in their sixth year, the awards are proud to recognise and reward the outstanding product, retailing and marketing which is found right across the sector. Celebrating these accomplishments and achievements results in an impressive list of ﬁnalists, throwing the spotlight onto those who have driven the preschool sector forward over the last 12 months. Selecting the very best products, the most dedicated retailers and the cleverest marketing campaigns from such a diverse selection requires a meticulous judging process. Here's a glimpse behind the scenes at how the PPS awards programme arrived at the ﬁnalists and winners for the Progressive Preschool Awards 2018.

About The Awards Launched in 2013 by Progressive Preschool magazine, the Progressive Preschool Awards are true cross-category accolades which mirror the publication's diverse reach, from toys to car seats and everything in-between. The awards, which are now in their sixth year,

Inset: JoJo Maman Bébé's nursery and toy buyer Jade Crow and Jakki Jones get ready to make their mark. Right: Amanda Heppel and Sam Dickman from indie retailer A3 Baby Barn get hands-on with product.

Right: Buyers took their time, judging each category as fairly as possible.

have become firmly established as a key date in the industry calendar and reflect the dynamism, dedication and passion found across the preschool sector. Both finalists and winners are recognised for their efforts over the past year, with independent retailers featured alongside majors and suppliers being rewarded for quality, creativity and innovation. In order to guarantee credibility, the judging process must be entirely transparent at every stage and the selection criteria is different for each category, ensuring that the awards ultimately honour the most commendable finalists and the most deserving winners.

PROGRESSIVE PRESCHOOL

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THE JUDGING PROCESS

JUDGING THE PRODUCT AWARDS Faced with an unprecedented number of product award entries, this year's independent product judging panel knew they had a tough task ahead of them when they arrived in person to judge the product awards. Rising to the challenge, they soon got to grips with the thousands of entries which had been sent in from right across the preschool sector, submitting their careful selections for each of the nine product categories.

Inset: Toymaster's Jessica Porter and Kayleigh Edmunds get to grips with the judging process.

The Product Judging Process With thousands of potentially award-winning items sent in from hundreds of suppliers, judges had their work cut out earlier this summer when they arrived, en masse, to lend their expertise to the judging process. Suppliers from right across the preschool spectrum had sent in their very best products or ranges – totally free of charge, of course – to be scrutinised and judged independently on its own individual merit, taking into account how it sits in the current preschool market. Each product entered had to be aimed at the preschool market (0-5) and launched at retail in the UK between July 2017 and July 2018. Entries could be for a single product or a range of up to five products (except for the innovation award which must be one specific item). The judging process itself took place in a central London location on Tuesday 14 August 2018, with a plethora of product laid out for the judges' perusal; from ride-on trikes to nursing pillows and pushchairs to pop-up books. This year’s impressive judging panel then took full responsibility for the judging process, with buyers from some of the nation's top retailers including Mothercare, JoJo Maman Bébé, Tesco, Sainsburys and Amazon as well as a whole host of specialist independent retailers and online preschool influencers. The judges considered each category in turn, taking into account certain key criteria such as design, cost, innovation and quality before choosing their top five products from that particular category, listed in order of preference. Votes were then verified and counted,

revealing the six deserving finalists in each category, along with the eventual winner. The finalists have been announced, but the winners have remained a closely guarded secret until today's awards ceremony.

Inset: The Entertainer's Lauren Skeath and Lianne Barber took time for a chat with the licensing industry's Keith Pashley.

Inset: Sean Brooks and Lucy Jamison from Natural Baby Shower got picky over pushchairs.

PROGRESSIVE PRESCHOOL

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THE JUDGING PROCESS

JUDGING THE

RETAIL AWARDS Created in response to the fast-changing nature of today's retail climate, the Progressive Preschool retail awards are carefully designed to recognise those which have made a positive impact upon the preschool sector over the last 12 months. Initial entries in the retailer award categories were the result of nominations put forward from suppliers, distributors, wholesalers and agents, who were keen to recognise the professionalism, business acumen and customer service which has been seen throughout the last year. These entries were then validated by a discussion panel of industry retail experts at the Progressive Preschool offices in London on the morning of Thursday 23 August 2018. The nominated retailers in each category were discussed and considered before an open voting process was held to decide the ﬁnalists and eventual winners. Lively discussions and differing opinions made for an interesting morning which ensured the process maintained total integrity and truly considered each retailers' approach and achievements over the last year. Top inset and left: The Validation

The Retail Validation Panel The Validation Panel for the 2018 retail award categories included a number of top level industry executives, with experience spanning the entire preschool retailing spectrum. The panel, chaired by PPS' Rob Willis and Jacqui Parr (neither of whom had a vote), were: Kim Bown (Misirli), Tom Crompton (Blues Clothing), Donna Davies (Nickelodeon), Dean Greasley (TDP), Tom Roe (DHX), Katie Rollings (Entertainment One), Mark SlaterHyndman (Alpha Animation), Greg Stanton (Skip Hop), Fred Wolff (IMC) and Hashim Yilmaz (Summer Infant).

Panel for the 2018 retail award categories saw a number of toplevel industry executives exchanging lively opinions about the current retail climate.

JUDGING THE MARKETING AWARD Effective marketing campaigns and engaging social media partnerships are an increasingly important part of modern retail and the marketing award recognises those companies, brands and campaigns which have made a real difference within the preschool sector over the last 12 months. The Best Preschool Marketing and Communication Campaign award is carefully designed to recognise any kind of marketing activity which has been created in the last 12 months for a preschool product or service. This includes (but is not limited to) TV advertising, PR campaigns, outdoor events, experiential activities, promotions, sponsorship, online campaigns and social media initiatives. The ﬁnal shortlist was decided by a panel of independent industry and marketing experts who came together at the Progressive Preschool London offices on Thursday 13 September to debate the merits of all nominated campaigns. The discussions considered clear measurable objectives such as effectiveness, commitment to preschool product and retail support. “The debate was passionate with no clear winner from the outset,” said Richard Pink, marketing guru and owner of Pink Key Marketing, who chairs the judging panel. “After a couple of highly productive hours a winner emerged, which, bearing in mind how close the initial marking was, turned out to be a favourite of everyone in the room.” He continued; “They admired its creativity and particularly how integrated it was. They thought it went the extra mile in its execution and had excellent results which just tipped it about the rest of the entries.” Right: The 2018 validation panel for the Progressive Preschool Marketing Award were (l-r): Amber Steventon (Azaria PR), Katie Rollings (eOne Group), Christine Scippo (Kaleidoscope Communications), Richard Pink (chairman) (Pink Key Consulting), Paul Godwin (PCG Consultants) and Barbara Robinson (Hasbro).

PROGRESSIVE PRESCHOOL

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Inset: The winners's shot!

The sixth Progressive Preschool Awards were a fabulous lunchtime ceremony which took place at The Dorchester Hotel on 8 November 2018. The afternoon event saw over 400 preschool buyers, suppliers, wholesalers and licensors all coming together to celebrate the very best of the preschool industry.

PARTY

Right: A BBC Studios-themed game of the everpopular 'higher or lower' got the room on its feet and in the mood! Below centre: Shop Direct's Andrea Gornell (far left) takes time to chat with the whole team from headline sponsor Alpha Animations & Toys. Bottom: The elegant table settings were complemented by bespoke menu cards themed around the classic Guess How Much I Love You book by Walker Books.

Inset: Tesco's Pippa Woods (centre) and Beth Farrar couldn't resist getting up close and personal with Paw Patrol's Chase and Skye.

PROGRESSIVE PRESCHOOL

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Inset: (l – r) Natalie Ackerman, licensing manager at Tesco, with Hannah Stevens, retail and brand manager, George Birtchnell, senior brand manager and Jack Burns, brand executive (all The Point.1888) and Faye Rashad, design and licensing manager at Misirli.

Above: Once again, the goody bags, provided by Skip Hop, were stuffed full with all manner of fantastic preschool goodies including soft toys, books and boutique costumes. Below: The Dorchester's beautiful ballroom made the perfect setting for the glittering awards ceremony.

Inset: The Golden Bear team Barry Hughes (managing director), Julie Taylor (sales director), Christine Nicholls (vice chairman) and Becky Matthews (senior national account manager) all enjoyed the champagne reception.

Below: Aykroyd & Sons' Jenny Clayton was delighted to win 'higher or lower' and was presented with a bottle of champagne by BBC Studio's senior licensing manager Julie Kekwick.

Above: Ready to begin! Table 12 played host to top preschool names from Obaby, LittleLife, Beaba, Wild & Wolf and the BTHA. Right: Last year's Outstanding Achievement Award winner, East Coast Nursery's Eric White (far left), seen here with his wife Gloria and ﬁnance director David Cartwright. Below: Comedian Tania Edwards got the room in the right mood for the afternoon's celebrations with a hilarious preschool-themed set.

Right: Kidly.co.uk's head of retail Helene Challot (seen here with DHX Brands' commercial director Tom Roe) was over the moon to take ﬁrst place in the DHX scratchcard game, winning tickets to a top-notch Christmas show. Above: The stunning food made up for the fact that only four people in the whole room had a winning scratchcard in the DHX competition. Right: It was the third year in a row that Cheeky Rascal's territory manager Dean Stacey won a prize in the Light Fund raffle. Some people have all the luck! PROGRESSIVE PRESCHOOL

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Below: (l - r) Julie Jones (Redan Publishing), David Scott (Rainbow Productions), Maggy Harris (ITVS GE Consumer Products) and Katie Rollings (eOne).

Above: Publishing director Rob Willis and editor Jacqui Parr kicked off proceedings with a speech thanking the industry for its support and dedication over the past year. Right: (l – r) Neil Montgomery (Juratoys), Sian Kirby and Tina Lyttle (both from Crocodile Stores), Jade Crow (JoJo Maman Bebe), Michelle Probert (Juratoys),Valentina Manfe (Harrods) and Grant Maxwell and Adrian Noyce (both from Juratoys). Below: Say cheese! Rainbow Designs' managing director Anthony Temple was happy to pose with product development manager Alys Dawson and Penguin Ventures' Susan Bolsover (far right).

Inset: Here come the girls! (l – r ) Jo Thomas (Aykroyds), Marianne James (Nickelodeon), Ruth Golightly (George @Asda) and Roseanne Edwards (Aykroyds). Below: One for the album! The Entertainer's Katie Gritt poses with one of two trophies the retailer took home.

Above: Tomy's national account manager Neil Saunders made his way to the stage to collect his Outstanding Achievement Award with an emotional speech.

Right: Alpha Animation & Toys' general manager Mark Slater-Hyndman poses with PPSA's very own Rob Willis before drawing the raffle. Below: Keeping tight hold of their award and their goody bags were (l – r) Anna Barnes-Robinson and Lucy Mann (both Penguin Random House Children's), seen here with Penguin Ventures Susan Bolsover and Anna Metcalf.

Right: Skip Hop backpacks are the new Gucci clutches. (l – r) Kathryn BaldreyChourio (Nana's Manners), Amanda Jenner (Potty Training Academy) and Fiona Mercer (Potty Training Academy).

PROGRESSIVE PRESCHOOL

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Best Supermarket Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based supermarket retailers selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER Tesco

Top right: The Tesco team who accepted the award for Best Supermarket Retailer were: (l – r) Pippa Woods, Natalie Ackerman and Vicky Cracknell. Right: Sarah Salmon, licensing manager at Cooneen By Design, prepares to reveal the winner of the afternoon's ﬁrst award.

Initial reaction: “We are delighted to have won the award for Best Supermarket Retailer of Preschool Products, it is always a team effort to deliver great products for customers and it is an honour to be recognised.” Vicky Cracknell, head of licensing, Tesco

Other ﬁnalists were:

Aldi

Asda

PROGRESSIVE PRESCHOOL

Lidl

Morrisons

Sainsbury’s

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Best Multiple Retailer of Preschool Products Sponsored by

Misirli

Criteria: Nominees could be UK-based retailers with ﬁve or more stores, selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

creating essentials with flair

WINNER The Entertainer

Top right: Faye Rashad, Misirli's design and licensing manager, took to the stage to present The Entertainer's Phil Geary with the award. Right: Chief marketing officer Phil Geary makes his way to the stage to collect the trophy.

Initial reaction: “We are delighted to have won this award! The whole team here at The Entertainer have made preschool a key focus category over the past few years so to be recognised for all of the hard work is great news.” Phil Geary, chief marketing officer, The Entertainer

Other ﬁnalists were:

JoJo Maman Bébé

Kids Stuff Toys

Mamas & Papas

Mothercare

Smyths Toys

PROGRESSIVE PRESCHOOL

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Best Mixed Category Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based retailers specialising in other areas but also selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER Sainsbury’s Argos

Top right: Argos' senior buyer of preschool toys Mark Whitehead and merchandiser Rory Doherty accept the award from Rainbow Designs' managing director, Anthony Temple. Right: (l – r) Mark and Rory were delighted to be taking the award back to Argos' headquarters.

Other ﬁnalists were:

B&M Stores

PROGRESSIVE PRESCHOOL

Boots

Home Bargains

Marks & Spencer

Wilko

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Best Department Store Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based department stores selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER John Lewis

Top right: Presenting the award to the John Lewis buying team was Blues Clothing's general manager, Anne Bradford. Right: Taking the trophy back to John Lewis were buyer Michelle McGuire and assistant merchandiser Ben Billingsley.

Initial reaction: “It was an honour to collect the award for Best Department Store Retailer of Preschool Products. We hugely value our relationships with suppliers and so for them to crown us with this high proﬁle award is a fantastic result.” Michelle McGuire, buyer, John Lewis

Other ﬁnalists were:

Bentalls of Kingston

Debenhams

Harrods

Jarrolds

Selfridges

PROGRESSIVE PRESCHOOL

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Best Online Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based online retailers selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER Very.co.uk

Top right: Sion Aykroyd, director, Aykroyd & Sons presents the team from Very.co.uk with the trophy for the Best Online Retailer of Preschool Products. Right: Preschool buyer Emma Carden and senior buyer Andrea Gornall (pictured with trophy) are delighted with their win.

Initial reaction: “Shop Direct were thrilled to win this much recognised award for our online retailing efforts. It's great to know that suppliers and industry peers are viewing us as the best in the online space.” Andrea Gornall, senior buyer kids world, Shop Direct - Very

Other ﬁnalists were:

Amazon.co.uk

PROGRESSIVE PRESCHOOL

Argos.co.uk

Character.com

Kidly.co.uk

SmythsToys.com

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Best Preschool Retail Initiative Sponsored by Criteria: Nominees could be UK-based retailers selling preschool product that has undertaken an activity or series of activities to promote the preschool market. These awards are for a retailer's speciﬁc initiative or its overall approach over the last year.

WINNER The Entertainer for its Saturday morning quiet hour Top right: Mary Wood, Tomy's general manager UK and Ireland, presents The Entertainer with its second award of the afternoon. Right: The Entertainer's social media, content and pr manager, Katie Gritt and chief marketing officer Phil Geary prepare to celebrate their success.

Other ﬁnalists were:

Mothercare for its Gift A Bundle scheme

Initial reaction: “We are extremely proud to have won Best Preschool Retail Initiative for our weekly Quiet Hour. The Entertainer is somewhere for children to explore their imagination and become inspired by all of the toys available so we hope that our recognition for this initiative will encourage other retailers to implement their own weekly Quiet Hour.” Katie Gritt, social media, content and pr manager, The Entertainer

Natural Baby Shower for its new parenting destination The Hub

Sainsbury’s for its The Very Hungry Caterpillar promotion

Tesco for its infant My Little Pony launch campaign

Toymaster for its dedicated preschool window PROGRESSIVE PRESCHOOL

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Best Independent Nursery Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling nursery product. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER Bumpstart Baby Shop Bristol

Top right: Eric White, chairman of East Coast Nursery Group, presented the award for Best Independent Nursery Retailer to manager Janette Pollard and sales adviser Susan Johnson. Right: Sales adviser Susan Johnson and shop manager Janette Pollard were delighted to be taking the award back to the shop of behalf of director Helen Hickman.

Other ﬁnalists were:

Adorable Tots, Rochdale 34

PROGRESSIVE PRESCHOOL

Baby & Co, Bristol

Initial reaction: “We are completely overwhelmed to have won and it makes the 26 years of hard work, ups and downs, learning curves, blood, sweat and (many) tears worth it. We were thrilled and delighted to even be nominated! I am so very proud of my hard working and totally dedicated team at Bumpstart.” Helen Hickman, director, Bumpstart Baby Shop

Baby Lurve, Market Harborough

Huggle, London

The Baby Barn Pram & Nursery Centre, Rugby

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Best Independent Apparel Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling preschool clothing and accessories. These awards are for retailers' approach and achievements in the preschool market over the last year. by design

WINNER Little Roos Ely

Top right: Michael Rooney, owner of Little Roos in Ely, accepted the award for Best Apparel Preschool Retailer from Amscan International's head of licensing Mel Beer. Right: Michael was over the moon to be taking the award back to his team.

Other ﬁnalists were:

Little Monsters of Eccleshall, Stafford

Initial reaction: “As a small family-run independent clothing retailer we were really pleased and surprised to hear we were one of the ﬁnalists. Imagine our utter disbelief when at the awards ceremony our name was called out as the winner of this award! We were ecstatic and so proud to have won. It was also wonderful to realise that the judges and nominees felt that our little shop was worthy of such a prestigious award....a big thank you to everyone involved!” Michael Rooney, owner, Little Roos

Little Marshans, London

Park Life Kids, Winchester

The Leverett, Amersham

Treehouse Childrenswear, Edinburgh PROGRESSIVE PRESCHOOL

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Best Independent Toy Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling toys and other play product. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER Starlings Toymaster Dereham

Top right: Presenting the award for Best Independent Toy Retailer was Golden Bear's vice chairman Christine Nicholls, who was pleased to present Jon Starling, owner of Starlings Toymaster, with the trophy. Right: The celebrations continued as Jon took the award back to the Starlings Toymaster table.

Initial reaction: “Shocked and delighted! We’re usually invited to these things after being nominated and then sit and clap politely the winners from other stores. It’s great to be recognised as best independent toy retailer after all the hard work we do throughout the year, whether front of house or behind the scenes, I congratulate the team on a job well done. We also appreciate the suppliers who work with us to deliver a wide range of products.” Jon Starling, owner, Starlings Toymaster

Other ﬁnalists were:

Giddy Goat Toys, Didsbury 36

PROGRESSIVE PRESCHOOL

Retford Toymaster, East Retford

The Toy Box, Saffron Walden

Toyville Shop, Bristol

Whirligig Toys, Tunbridge Wells

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Best Independent Giftware Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling preschool gift product. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER PJ and the Hare Burgess Hill

Top right: Hippychick's sales director Jeremy Minchin was delighted to present the award for Best Independent Gift Retailer to Angie Bryant, who collected it on behalf of the P.J. and The Hare team. Right: Jeremy prepared to open the golden envelope and reveal the winner.

Initial reaction: “I am thrilled to win the Best Independent Gift Retailer of Preschool Products Award. As a small, independent company, winning an award like this means a great deal, and it is very exciting too! P.J. and The Hare is a little shop (with Big Ideas) and it is lovely to be acknowledged in this way. Thank you so much!” Sue Monroe, owner, P.J. and The Hare

Other ﬁnalists were:

Armadillo Toys, Leeds

My Small World Toy Store, Bath

Piccola, Brentwood

QT Toys & Games, Wandsworth

The Nursery Shop, Abingdon On Thames PROGRESSIVE PRESCHOOL

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we would like to thank all our customers for the support over this past year and for voting thatâ&#x20AC;&#x2122;s not my...range for mothercare as your winner for the best preschool apparel

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Best Preschool Apparel and Accessories Range Sponsored by

brands

WINNER That’s Not My… range for Mothercare from Paul Dennicci

Top right: The Dennicci team is presented with the trophy by DHX Brands' commercial director Tom Roe. Right: (l – r) Dennicci's ﬁnance director Andrew Spurling and sales and merchandise director Tania Bines were delighted to be walking away with the award for Best Preschool Apparel range.

Criteria: Open to all apparel and accessories aimed at 0-5 year olds. This includes nightwear, daywear, outerwear, underwear, footwear, dress-up as well as accessories as bibs, changing bags, swimwear aids. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

Initial reaction: “We are extremely proud of the team at Dennicci, they have shown that even in tough trading conditions, this year it is more important than ever to be creative.” Tania Bines, sales and merchandise director, Paul Dennicci

Other ﬁnalists were:

Following Water collection from Little Green Radicals

Gruffalo nightwear for Debenhams from Aykroyds & Sons

Mermaid and spaceman rainwear from Powell Craft

PJ Masks nightwear range from TDP Textiles

Winnie the Pooh babywear for Nutmeg from Blues Clothing PROGRESSIVE PRESCHOOL

RAV_FullPage_December Awards_2018_FINAL.pdf

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14:28

Award Winning Range of Puzzles & Games

CMY

Best Pre-school Toy Winner Peppa Pig Puzzles and Games

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Best Preschool Toy Range Sponsored by Criteria: Open to all toys and games aimed at 0 – 5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

WINNER Peppa Pig puzzle and games from Ravensburger Top right: Tim and Sindy were delighted to accept the award from Anita Majhu, senior licensing manager at BBC Studios (far left), on behalf of the whole Ravensburger team. Right: Product manager Sindy Randall and managing director Tim Hall were delighted to accept Ravensburger's award for the Best Preschool Toy category.

Initial reaction: “We were delighted to win this award. The team at Ravensburger and eOne have put in a huge amount of effort to deliver a complete refresh of the Peppa Pig puzzle and game range and it’s great to see that hard work recognised.” Tim Hall, managing director, Ravensburger

Other ﬁnalists were:

Fit and Fun range First Years range from Chicco from Fiesta Crafts

Magical unicorn carriage from Little Tikes

Moonlite starter kit, gift pack and story reel from Spin Master – GUND

Unicorn and giraffe Happy Hopperz from Hippychick

PROGRESSIVE PRESCHOOL

Prog Preschool Dec FatBrain Full Page3.pdf

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14:07

Green Board Games presents...

G G I ER B A range for 2019 Order your stock now!

CMY

01494 538999

www.greenboardgames.com sales@greenboardgames.com 42_PPS_Nov Dec 2018.indd 1

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Best Preschool STEM Range Sponsored by Criteria: Open to all technology-based, developmental or STEM product aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

Home of

WINNER Fat Brain Toys range from The Green Board Game Co.

Top right: The Green Board Game's national sales manager Neil Wilson and marketing manager Karen Nunn join Dr Amanada Gummer (far left) to receive the trophy.

Initial reaction: “Our initial reaction at hearing that Fat Brain Toys had won the award was complete delight. The team at Green Board Games works tirelessly to bring toys and games to market, which promote fun learning and bring people together. We’re truly delighted and just want to say thank you to everyone who made this possible!” Neil Wilson, national sales manager, Green Board Games

Right: Dr Amanda Gummer, founder and ceo of Fundamentally Children, took to the stage to present the STEM award; a category particularly close to her heart.

Other ﬁnalists were:

123 Build It from Learning Resources

EDUSHAPE Sensory and STEM range from Halilit

Look and Find jigsaws from Orchard Toys

Toomies bath range from TOMY

Touch & Learn Activity Desk from VTech Electronics PROGRESSIVE PRESCHOOL

Reach O ver

1.5

MILLIO

Best Selling Pre-school Magazines

CHILDR

No.1*

pre-school

No.1*

Girlsâ&#x20AC;&#x2122; Compilation

* No.2 hool pre-sc

Loved by children, trusted by parents. *ABC January - June 2018 (average net circulation)

Tel: 01743 364433 44_PPS_Nov Dec 2018.indd 1

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Best Preschool Reading or Writing Range Sponsored by Criteria: Open to all books, comics and greeting cards aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

WINNER Roald Dahl range from Penguin Random House Children’s

Top right: (l – r) Penguin Random House Children's head of publicity Lucy Mann and commissioning editor Anna Barnes Robinson are presented with the award by Julie Jones, managing director at Redan Publishing.

Right: Lucy and Anna are delighted to be able to celebrate the award win.

Other ﬁnalists were:

Bing Books from Harper Collins Children’s Books

Hats of Faith from Shade7 Publishing

Initial reaction: “We were absolutely delighted to hear the Roald Dahl board books had won the award for Best Preschool Reading or Writing Range. It’s a brilliant endorsement of these wonderful books, our very ﬁrst bringing Roald Dahl to a younger, preschool audience.” Anna Barnes Robinson, editorial director, Penguin Random House Children's

Pop-Up Peekaboo! from DK

Tiny Town range from Imagine That Publishing

The New Baby by Lisa Stickley from Pavilion Books PROGRESSIVE PRESCHOOL

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06/09/2018

23:05

CMY

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H ME

mix t o

six!

WATC

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Preschool WINNERS 2018 - PRODUCT NEW.qxp_Layout 1 27/11/2018 16:29 Page 10

Best Preschool Home or Furniture Range Sponsored by Criteria: Open to all bedding, furniture, lighting and home décor products aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

WINNER Multiply 6-in-1 from Joie

Top right: Allison Baby's managing director David Welsh accepted the award from Harrogate International Nursery Fair's event organiser, Adrian Sneyd. Right: David was looking forward to taking Joie's second award back to the team.

Initial reaction: “Wow, two wins in two years of entering Joie in the top nursery categories! Really delighted to win again. We are already looking forward to next year and hoping we can make it a hat-trick of awards at this premier preschool event." David Welsh, managing director, Allison Baby UK

Other ﬁnalists were:

Little Stars moses Owl story cot basket set liner from from Moba Breathable Baby

Pixie nightlight range from Beaba

Petit Collage growth charts from Wild + Wolf

Purﬂo – Keep Me Close breathable crib from WHL Europe PROGRESSIVE PRESCHOOL

Juratoys_Layout 1 06/03/2018 15:04 Page 1

Play different……

with Janod

Make children HAPPY through the simple pleasure of play 32 High Park Road, Kew Gardens, Richmond TW9 4BH United Kingdom Tel +44 (0)20 8878 2133

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janod.com Kaloo.com Alexbrands.com

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Best Preschool Gift Range Sponsored by Criteria: Open to all giftware products aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

WINNER Janod wooden toys collection from Juratoys Top right: Presenting the award for Best Preschool Gift range to the Juratoys team was Fiona Macmillan, managing director at Centum Books. Right: Juratoy's sales and marketing manager Michelle Probert and UK commercial director Neil Montgomery are more than happy to pose for a picture before taking their award back to the team.

-Initial reaction: “We were really pleased to be nominated for an award and never imagined we would win, as we were up against some really well respected preschool toy brands. Winning the award for Best Preschool Gift Range for Janod was a real shock and a massive achievement for us as a business. The Juratoys team are extremely pleased and proud to be winners!” Neil Montgomery, commercial director, Juratoys

Other ﬁnalists were:

Flora the animated bunny from Enesco

Lamaze range from TOMY

Petilou range from Le Toy Van

Sophie La girafe sophisticated collection from 1 Two Kids

Taf Toys North Pole collection from Halilit PROGRESSIVE PRESCHOOL

戀愀戀礀猀琀礀氀攀⸀挀漀⸀甀欀

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Best Preschool Mobility Range Sponsored by Criteria: Open to all prams, pushchairs, car seats and infant carriers aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

WINNER Quail by EGG from BabyStyle

Top right: Andy Crane, BabyStyle's managing director, comes to the stage to accept the award from Bump PR's director Lisa Bryant. Right: Andy prepares to celebrate BabyStyle's win!

Initial reaction: "Winning an award is always a great feeling, it adds an extra layer of satisfaction to a job well done and gives the consumer added conďŹ dence in their product choice. Awards within the trade are equally welcome, the product has been reviewed, tested and judged by our peers." Andy Crane, managing director, BabyStyle

Other ďŹ nalists were:

ABC Salsa 4 from Obaby

Eezy S Twist from Cybex

i-Level car seat from Joie

Team modular system from Peg Perego

Traverze stroller from Diono

PROGRESSIVE PRESCHOOL

For more information on our award-winning Pop-in range please contact james@closeparent.com 07801 255 378. 52_PPS_Nov Dec 2018.indd 1

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Best Preschool Essentials Range Sponsored by Criteria: Open to all feeding, sleeping, travel and other essential products aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

WINNER Pop-in reusable nappy range from Close Top right: (l – r) Claire and Michelle were over the moon to collect the award from Mark Slater-Hyndman, general manager at Alpha Animation & Toys. Right: (l – r) Communications manager Michelle Smith and UK and international sales manager Claire Morris accepted the award on behalf of the whole Close team.

Other ﬁnalists were:

Flippa dining booster from Apramo

Initial reaction: “We are thrilled to have received such a wonderful accolade from the trade, as voted for by key retailers in the industry. For Pop-in to win in its 10th anniversary year and at a time when the awareness around single-use plastics has never been higher means a great deal to us here at Close. We are proud to be at the forefront of companies offering viable solutions to the ever-growing environmental concerns.” Hester MacAnara, business development director, Close

For Little Grobath range Adventures travel from The Gro collection from Company Silvercloud Trading

Travel accessories Travelnest range from from Babymoov LittleLife PROGRESSIVE PRESCHOOL

One giant sleep for babykind

Z Z

We are over the moon to have won the Innovation Award at the Progressive Preschool Awards! Our clever baby rocker is taking the nursery sector by storm and is now distributed to over 40 countries around the world. If you are a retailer and would like to stock Rockit it is available in the UK from our distributor BabyStyle. Please visit our website for details of all our distribution partners worldwide. Rockit - itâ&#x20AC;&#x2122;s one giant sleep for babykind!

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The Innovation Award Sponsored by Criteria: This special award is for one specific item of any discipline that show outstanding innovation in its design or technical function. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

WINNER Rockit from Rockit

Top right: (l – r) Cheeky Rascals' director Selina Russell presented the award to the Rockit team; Matt Sparrow, Matt Dyson and Nick Webb. Right: Co-directors Matt Dyson, Nick Webb and Matt Sparrow are as pleased as punch to be taking home the Innovation Award after launching Rockit earlier this year.

Initial reaction: “When the Innovation Award was announced we had to pinch ourselves. There were some fantastic products in the category, so we were blown away to hear that Rockit had won! We would like to thank all our retailers, both large and small who have supported us since we launched just over a year ago. It’s great to see the demand for innovation within the sector.” Matt Dyson, ceo, Rockit

Other ﬁnalists were:

Baby Hug 4-in-1 from Chicco

Itsy Blitz from Itsy Products

Nutribaby from Babymoov

Olala Trio night lights from Olala Boutique

Pura Stainless infant bottle pink swirl from Pura Kiki PROGRESSIVE PRESCHOOL

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Best Wholesaler or Distributor Award Sponsored by Criteria: Open to all distributors and wholesalers of infant and preschool product, operating in the UK. Companies must be successfully trading, and are entered based on excellence in product selection, marketing, retail support, distribution potential, customer care and online activity.

WINNER Cheeky Rascals

Top right: Presenting the hotly-contested award for Best Wholesaler or Distributor was Helen Robinson, VP sales UK and Ireland for Diono. Right: Husband and wife team Simon and Selina Russell secured the latest snap for the family album.

Other finalists were:

AB Gee

bébélephant

Initial reaction: “Amazement, swiftly followed by pure joy. I desperately didn’t want to go up onto the stage simply to immediately phone each and every one of the team to tell them the good news and thank them for their part in making it happen.” Selina Russell, director, Cheeky Rascals

Baby Brands Direct

Hippychick

Kayes of Cardiff

PROGRESSIVE PRESCHOOL

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Best Preschool Marketing and Communication Campaign Sponsored by Criteria: The campaign can cover any kind of marketing communication including TV advertising, PR campaign, promotion, sponsorship or other initiative for any preschool product or service. It must have appeared in the UK market during the period between 8 July 2017 and 7 July 2018.

WINNER Peppa Pig’s Muddy Puddles Walk with eOne Top right: Dean Greasley, director of licensing at TDP Textiles, was pleased to be able to present the award to: (l – r) Nardis Roscoe (eOne), Tamsyn Hanrahan (Save the Children) and Bryony Latham (eOne). Right: Not a Muddy Puddle in sight for the team behind the winning marketing and communications campaign.

Other finalists were:

Barnardo’s Big Toddle with Teletubbies 58

PROGRESSIVE PRESCHOOL

Maxi-Cosi’s AxissFix Air Launch

Initial reaction: “We're honoured that Peppa Pig won and would like to thank our long-standing charity partner Save the Children for its commitment and dedication to making the Muddy Puddle Walk a truly inspiring fundraising campaign. As we build up to the 15th anniversary of Peppa Pig in 2019 it’s important to acknowledge the outstanding contribution that our licensees and brand partners make to the success of the brand in the UK and we look forward to many more years ahead.” Katie Rollings, SVP UK licensing, family and brands, eOne

Potty Training Academy’s Ditch the Nappies

Twirlywoos and RSPB's Big Schools’ Birdwatch

Weaning Week collaboration from Media Snug

Preschool WINNERS 2018 - PRODUCT NEW.qxp_Layout 1 27/11/2018 16:38 Page 24

Outstanding Achievement Award Sponsored by Criteria: The outstanding achievement award is open to all individuals in the preschool sector, be they retail, supplier, licensing or otherwise. Nominations were sought by way of recommendation, based on individual achievement, knowledge and performance in the preschool industry.

WINNER Neil Saunders, national account controller, Tomy

Top right: The highlight of the afternoon came when Toymaster's Brian McLaughlin presented Tomy's Neil Saunders with the Outstanding Achievement Award 2018.

Below right: Neil gave a heartfelt and emotional speech to the room, thanking everyone he had worked with over the last two decades and looking forward to many more years in the industry.

Initial reaction: “I would like to say a massive thank you to everyone for this award. It was a very very special one for me. I’m still in a bit of shock to be honest but then I look across to my award and I know it’s real! I’m just sorry my speech was so ropey! I’m sure I should have thanked more people but it was all about me, me, me. It was a great moment and one I will remember for the rest of my days.” Neil Saunders, national account controller, Tomy

PROGRESSIVE PRESCHOOL

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WHAT’S NEW SUMMER INFANT New and innovative Summer Infant products packed with features and designed with parents in mind. MY BATH SEAT An innovative bath seat providing a helping hand to parents. Featuring three sturdy arms with Sure and Secure suction cups, a high back rest and spacious frame, the My Bath Seat is ideal for increasingly mobile little ones transitioning to an adult bath. Staying ahead of new safety regulations, the My Bath Seat offers added stability with 360 degree support to allow parents to clean baby securely and comfortably.

4 IN 1 DELUXE SUPERSEAT

BABY PIXEL MONITOR

CLEAN RINSE BABY BATHER This grow-with-me bather is ideal for baby’s first bath up until they can sit up unaided. Featuring a soft TPE material the bather is comfortable and supportive for baby and convenient for parents as it’s quick drying, preventing mould and mildew. With 3 recline positions to choose from and a compact fold design the Clean Rinse Baby Bather is versatile for use at home and when travelling.

An innovative 5” touchscreen Monitor packed with pioneering patent pending technology to provide extra peace of mind to parents. Featuring a Moonlite™ enhanced night vision boost to see baby more clearly, a Sleepzone™ virtual boundary to alert parents when baby moves outside of a pre-set virtual border, and a 360Tilt camera to remotely pan, tilt and zoom; parents will now be able to see, hear and know that baby is ok. The Monitor also comes complete with two-way talkback, temperature display, soft glow nightlight and sound activated lights for the ultimate baby monitor package.

Offering 360° of floor time, feeding and activity fun plus a booster in one! This floor seat includes 4 unique stages to accommodate younger children while they grow, as a positioner, activity centre, feeding seat and booster. Offering great value for money this SuperSeat includes a 3-point safety harness, removable dishwasher safe tray, chair straps to attach it to most dining chairs and multi-sensory toys including a detachable toy bar to stimulate little ones hand/eye coordination.

MY SIZE POTTY TRAIN & TRANSITION Following the success of the My Size Potty, Summer Infant will be launching a new 2 in 1 version next year complete with a removable soft foam toilet topper for added product longevity. The new and improved modern design looks, feels and sounds like an adult toilet to encourage fast, effective potty training. While the extra-large wipes compartment promotes good hygiene habits.

For more information contact us on 01442 505000 or visit www.summerinfant.co.uk 62

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COLU MN I ST

A PARENT A MERRY CODING PERSPECTIVE CHRISTMAS

In her latest column for Progressive Preschool, columnist Lisa – a blogger, graphic designer and parent to three-yearold Taylor and baby Harriet – asks whether coding and STEM toys have a place under our Christmas trees?

Honest and upfront thoughts on parenting from columnist, blogger and parent-of-two Lisa Beever. www.leeleeloves.co.uk

“

In an ever-changing world of computers and advanced technology toys are adjusting to keep up with the pace of modern play. Where our one-year-old is receiving a traditional wooden abacus this Christmas, our three-year-old will be receiving code based toys and other electronic learning toys. Today we’re encou r a g i n g children as young as three to learn code and as a techy family we’re all about encouraging this. With a web developer for a daddy and designer for a mummy it was inevitable that our children would be encouraged to at least have an understanding of what we do. When I asked other mums for their thoughts on coding toys many thought coding toys for preschoolers are ridiculous. Many didn’t have an understanding of what coding is, or why their child should be learning it. Surely all the kids want is the latest Peppa Pig toy, not a toy that requires them to do the building or programming themselves. Wrong. Children actually love the opportunity to construct something and see it work knowing they’re the one who made it happen.

Although more and more codebased educational toys are hitting the market parents don’t always have enough understanding to invest. They’d sooner buy non-educational toys for their children when there is a world of fun STEM toys out there to enjoy. Since 2014, coding has been a compulsory part of the British school curriculum. Code has become somewhat of a buzzword around educational toys and I find the term is often used too loosely. Toys on the market for code mostly teach sequencing and instruction, both of which are fundamental parts of coding. You won’t see your four-year-old suddenly writing php and creating a website for you any time soon – but they will have an understanding of different behaviours and how both information and instruction perform actions.

It’s important for children to realise that computers have to be built by somebody and programmed in order to work. Teaching code to children isn’t just for those who may want to pursue a career in development, it’s a key part of understanding the everyday products we all use. We live in a world where everything from our TV, washing machine and even kettle are now ‘smart’ – meaning they work wirelessly or use apps. This may be new to us, but it will be the norm for our children and future generations.

I remember when television got Channel 5. It was a big deal. My children will be used to a world where they can boil the kettle from their bed or put the washing machine on from their work place. Technology is advancing at such a fast pace and we need to prepare our children for this. Looking at current coding toys for children we’ve started Taylor off with Power Tracks from John Adams. A great little robot named Volty with a track building system, children have to programme Volty with simple instructions to send him around the track. It’s a very simple yet fun toy that’s teaching him how to give instruction whilst learning elements of STEM. We’ve also been looking at the Anki Cozmo robot, Osmo and

Left: Power Tracks has been a big hit – both with Taylor and mum and dad! Above: Cubetto is a popular preschool coding toy which teaches the theory behind coding without screens.

Cubetto as potential code and STEMbased learning toys to try with out little ones. With such a wide range of educational STEM toys on the market parents need to become more informed of the benefits these toys have for young children. They’re great fun to enjoy as a family and would make a great addition to any Christmas lists this festive season. We’ll definitely be coding this Christmas!”

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MED I A WATCH

IN THE

Public Eye

In Media Watch, Progressive Preschool takes a look at the preschool products featuring in the consumer press and social media to find out what will be in demand at retail over the coming months.

NOV 2018

A Dog’s Life The November 2018 issue of Mother & Baby magazine ran a shopping feature on the appeal of everyone’s favourite fourlegged friends. Cheeky Chompers’ new dog neckerchew bib design was chosen to feature alongside a number of other canine-themed treats and toys.

Monster Moves The BBC’s Halloween episode of Strictly Come Dancing – which was watched by 10.8 million viewers – featured some extra special preschool guests as six of The Puppet Company’s monster puppets took on starring roles in one of the evening’s dramatic and ‘spooktacular’ routines.

Celeb Spot

Super Sucker A feature on the cleverest way to get babys and toddlers to take their medicine was featured in the November 2018 issue of Mother & Baby magazine. The Aximed Medicine Inhaler, which is suitable for babies aged three months and above, was described as ‘invaluable’.

New father Declan Donnelly was seen very well-prepared while out on a recent stroll with his new daughter. The popular I’m a Celebrity, Get Me Out of Here host was seen with both Ewan the dream sheep and Rockit on board, much to the delight of both SweetDreamers and Rockit.

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MEDI A WATCH

Feeling Blue Daddy Cool

You Are What you Eat

The Izmi Baby Carrier from Cheeky Rascals was featured in the Daily Star’s Sunday Magazine in October. The feature, named ‘Best Buys for Guys’, included a whole range of lifestyle product aimed at men. The carrier was described as ‘perfect for showing off your baby to other dads’.

The health and wellness pages of the October issue of Absolutely Mama focused on the newest healthy snacks and fitness solutions. Medela’s free interactive e-book – The Amazing Science of Mother’s Milk – was highlighted and is jam-packed with everything a breastfeeding mother needs.

Splash About Outdoor clothing brand Muddy Puddles has been featured in both the Sunday Telegraph (for its EcoSplash range) and Mother & Baby magzine (for its AllIn-One Puddlepac). The Telegraph piece focused on the fact that up to 80 recycled plastic bottles is used to make each EcoSplash wet weather suit.

NOV 2018 Cheeky Chompers (Bump PR), CMS (Bertelli Communications), SweetDreamers and Rockit (The Butterfly Consultancy), The Puppet Company, Cheeky Rascals (Bump PR), Medela (Bump PR), Muddy Puddles (Neat PR), Nibbling (MediaSnug) and Didofy Lotus (MediaSnug).

Beads For Baby

BUSINESS

The brand’s pram mobiles include a removable teething rattle in the centre

INSPIRE What inspired Nibbling? When I left my job as a fashion designer, I knew I’d need to find an outlet for my creativity. That said, I didn’t want to rush into a job without being sure I could balance time with my children. Then in 2013, I met a mum who was wearing a string of silicone beads that were designed to be chewed by her baby. This inspired me to set up an online shop for teething jewellery, which was a pretty new concept at the time. What is a typical day for you? I have three young children who all go to different schools and nurseries, so I start my mornings getting them ready. My youngest is now at nursery five mornings a week, which gives me time to go through my emails and accounts, then I try to work on new designs when I’m not so bogged down with admin. I finish at 3pm for the school run, after which we have friends over or the kids take part in activities. I work for a few more hours once they’ve gone to bed.

EMILY SUNDERLAND We chat to the founder of teething accessory brand Nibbling and mum-ofthree about setting up a baby business that have longevity and will complement an outfit, and I also listen to my retailers about what they think their customers want. Recently, a request for solid colours and same-shaped beads inspired our new Rio necklaces and Pluto Dummy Clips. Because of my fashion background, I like to keep an eye on upcoming trends, too – marble and natural materials like beech wood are especially popular at the moment. Balancing work life with family time is Emily’s top priority

What inspires your ideas? I try to create classic designs

What are the brand’s values? It’s important to me that our products are safe, practical and stylish. But I also love that they’re multifunctional; for example, our teething necklace is both a fashion accessory and can be chewed and held by babies. Our pram mobiles are unique, too, as they have a detachable teething rattle in the centre. What has made you most proud? It’s always nice to reflect on what you’ve achieved, as sometimes when you’re working really hard, you only see what needs improving. It was brilliant to launch an ambassador programme this summer, in which I sent out a pack of products to 25 mums for

reviews, and they sent me some beautiful photos and wonderful feedback. I’m also proud that we’re now selling Nibbling’s products in 20 different countries, and that I’ve won several awards for my designs. What advice do you have for budding designers? Make sure you’re creating something you love and care about – it will help you stay committed in the long run. I’ve worked thousands of unpaid hours, but that’s just how startups are formed and how they end being successful. Be sure to find time to switch off at the end of the day, too. What’s up next? We’re expanding into further European markets and China, which is very exciting. We’ve spent a lot of time this year testing products, and we currently have a crowdfunding campaign on Crowdcube to support our expansion. There’s also few interior items launching this year. Watch this space!

Baby teething jewlellery company Nibbling was highlighted in December’s issue of Baby magazine. A full feature on the company’s founder Emily Sunderland appeared in the Inspire section of the magazine, talking about the product, the company and the plans for the future.

nibbling.co.uk

114 | baby-magazine.co.uk

Function Meets Form

TOT GEAR

MADE TO LAST

The safe and stylish new All Stage car seat from Apramo is a money-saving dream, with a forward-thinking four-inone design which adapts to the different ages and stages of a child’s development. Starting life as an extended rearwardfacing seat up to 18kg, we love the clever 360° rotation, mounted on a fixed base. £389, halfords.com

tot gear

TAKE CHARGE

NEWS

Set to launch in January 2019, the Didofy Lotus is nothing short of brilliant. Using the latest technology, this three-in-one travel system is set to revolutionise the market. The pushchair folds at the touch of a button and self-charges from sevenand-a-half minutes of strolling – allowing for 30 opens and closes. Function meets form with five chic colour options. £950, didofy.com

COOL AN D CLEVER BABY KIT FOR N EW FAMILY LIFE

GLOBETROTTING Say hello to Ickle Bubba’s latest nifty innovation, the Globe Stroller! On-the-go parents will love the one-handed seat recline, frontand-rear suspension, spacious shopping basket and storage pouch. If you’re lucky enough to catch some winter sun, the extendable UPF 50 hood is a godsend. From £199, icklebubba.com

A bold new fashion range inspired by the latest designs from Gucci, Versace and Kenzo is adorning Cybex’s Platinum range of products, including the Mios and Priam pushchairs. The new Rebellious Fashion line has been created for modern parents that want to make a cutting-edge fashion statement and embrace their unique style. cybex-online.com

BRITISH BRAND ICANDY HAS NAMED LEGENDARY BRITISH EQUESTRIAN AND OLYMPIC MEDALLIST ZARA TINDALL AS THEIR NEW AMBASSADOR. SHE WELCOMED HER SECOND DAUGHTER LENA IN JUNE AND HAS RECENTLY BEEN TRYING OUT THE ICANDY FOR LAND ROVER ALL-TERRAIN PUSHCHAIR. ICANDYWORLD.COM

62 | baby-magazine.co.uk

The new Didofy Lotus appeared in December’s issue of Baby magazine, where it was featured on the Tot Gear page which highlights ‘cool and clever kit’ for parents. Described as ‘nothing short of brilliant’, the review also claimed that the techheavy pushchair was ‘set to revolutionise the market’.

PROGRES SIVE PRESCHOOL

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Only Casdon makes role play THIS realistic! Available

NOW!

687 Dyson Cord-free Vacuum

Working suction! Just like the real thing! Casdon Ltd., Cornford Road, Blackpool, Lancs FY4 4QW Tel: +44 (0)1253 766411 Fax: +44 (0)1253 691486 Email: toys@casdon.co.uk www.casdon.com

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FEEDB ACK

TALKING SHOP

BELOW: The judging process saw a wide range of preschool product being put through its paces by the judging panel.

Earlier on this year, a group of retailers, buyers and social media influencers from right across the preschool world came together to cast their votes for the finalists and eventual winners for the product categories of the Progressive Preschool Awards 2018. Of course, with so many fabulous retailers in the room, PPS couldn’t resist picking their brains about how business has been over the past year – and here’s what we found out.

Karen Hewitt buying director and Lucy Long, buying manager, Character.com

“ There has been some really

interesting product to look at today, we’ve had a great time. As an online retailer, 2018 seems to have been a real tipping point in terms of customer’s making online their first choice when it comes to shopping. We have seen huge growth rates across all our categories and licences and feel we are exceptionally well-placed to take advantage of this continuing trend. We would love licensors to be more engaged with retailers when it comes to promoting new products and lines. Social media is here to stay and a growing number of customers use it as their go-to source of information, news and entertainment. Licensors should make the most of this to have an influence over where their fans shop. There have been lots of great new growing licences for us this year but we just couldn’t live without that perenially popular Peppa Pig. Peppa product has been really strong for us for many years and is always one of our customers’ favourites.” ABOVE: (l-r) Character.com’s representatives Karen and Lucy take a break from the judging to share their thoughts.

Pippa Woods brand licensing lead manager, Tesco

“ So far, 2018 has been a great year for Tesco across our preschool lines. We have had great success with our collaboration on Disney Baby across both F&F clothing and nursery product. We developed an exclusive style guide which has allowed us to combine classics such as Dumbo, 101 Dalmatians and Bambi in a modern, monochrome look. I particularly enjoy working with licensed nightwear though – you can go really crazy with something if it’s not going to be worn outside!” ABOVE: Pippa returned to the panel for 2018 and once again took her judging role very seriously.

Ruth Golightly senior buying manager, George@Asda

“ The last year has been good and steady, although our absolute highlight was Book Week, with parents and children getting well into the spirit of things, even despite the snow on the day itself! It would be nice to see smaller brands being given more of an opportunity in the marketplace, but retailers are understandably cautious at the moment.” ABOVE: Ruth paid particular attention to the apparel and accessories category.

PROGRES SIVE PRESCHOOL

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FEEDB ACK Jade Crow nursery and toy buyer, JoJo Maman Bébé

“ Business has

been very good for us recently. We’ve just launched in the US and we’re doing well domestically ABOVE: (l-r) JoJo as well – trade Maman Bébé’s growth is in nursery buyer Jade Crow poses with the double online influencer digits. From Jakki Jones before what we’ve the judging begins. been seeing the preschool and nursery market is becoming more niche – retailers are trying to get different products instore and suppliers are trying to broaded their distribution as much as possible. For example, we’ve done really well

with Matchstick Monkey, which is a great new brand for us. A few things really stood out for me today – the new Diono buggy which folds up really small was a highlight in themobility category and I’ve not seen the miniscooter trike in blue before; it looks really good. The Onco bamboo toothbrush was great as well! It’s really great to be able to come along here today and take a look at what’s on offer and it’s a great opportunity to catch up with everyone. I do think smaller brands should take more advantage of the fact that it is free to enter these awards – it’s a great hunting ground for those of us looking for something a bit different!”

Elizabeth Gee vendor manager, Amazon

“ I look after the preschool toy sector for Amazon, so I knew 99% of the toy lines which had been submitted for that category – it’s always good to see something fresh though, so I have taken notes of the new ones! I was probably quite harsh while judging the toy category as I know the product so well – I don’t know if that makes it easier or harder though! It was good fun. In my online world we don’t get to see product very much so it was really good to be able to really have a proper look. It’s no secret that the toy industry as a whole is struggling at the moment, but we’re doing really well and are picking up a lot of the Toys R Us customers. It’s an interesting time! I saw quite a few things that stood out to me, especially across the non-toy product ranges. Pura’s stainless steel baby/toddler bottle looked really good, I was very impressed with that.” ABOVE: Elizabeth gets stuck into the reading and writing category.

Sean Brooks sales manager and Lucy Jamison, e-commerce administrator, Natural Baby Shower

“ For us, the highlight of 2018 was the move – we transferred the whole office and warehouse to a larger space, which went extremely well. We also successfully launched two wholesale brands within the UK marketplace, so 2018 was a busy year for us. The Babyzen yoyo stroller, Merino Kids Go-Go bag and Cybex car seats have been best sellers for Natural Baby Shower as well and of course, launching The Hub has been incredible. It has

been really well received so far and we think next year will be equally exciting as it comes into its own. We would love to see better manufacturer supply chain management across the industry. In an increasingly ‘just in time’ world, suppliers need to improve their ability to deliver product in time to meet the consumer demand, as it can sometimes be difficult to offer the product being asked for in time.” ABOVE LEFT: Natural Baby Shower’s Sean and Lucy picked their favourites.

Lianne Barber senior marketing and licensing manager and Lauren Skeath marketing executive for licensing and pr, The Entertainer

“ The last year has been a good one for The Entertainer. We have continued to grow, which is a very positive thing in the current retail environment. For example, on average the market value was down by 13.5% in July but our market value was up by 22.7% year-on-year for the same period. The industry is doing well but it would be nice to see some more variety and innovation in the toys we see coming to market to help us create a real experience at retail. It’s always good to have something to get really excited about! Although they are right at the top end of the preschool age bracket, L.O. L Surprise dolls have been the absolute star of the show for us this year.” ABOVE: (l-r) The Entertainer’s Lianne and Lauren spent some time checking out the newest preschool toys.

Amanda Heppel co-director and Sam Dickman, manager, A3 Baby Barn

“ The highlight of the year for us has been some fantastic new products which have sold really well, such as Matchstick Monkey the Quail by EGG. Great products make our job so much easier – the star of our store for the past year has been the Uppababy Vista, we couldn’t have lived without it! The preschool market itself remains strong although we still need more of a level playing field between online and ‘bricks and mortar’ stores – the business rates and insurance costs of owning a store make things really uneven! We are still managing to thrive in this tricky climate though – thanks to our great customers and suppliers who appreciate our service and continue to support us.” ABOVE: (l-r) Amanda and Sam are valuable returning members of the PPSA product judging panel. PROGRES SIVE PRESCHOOL

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04/12/2018 16:40

TOY FA I R 2019 B U I LD U P Inset: Exhibition space for Toy Fair 2019 sold out three months in advance of the doors opening.

Olympia

Toy Fair Essentials WHEN: Tuesday 22 January to Thursday 24 January, 2019

CALLING

WHERE: Kensington Olympia, London WEB: www.toyfair.co.uk

With the show having sold out its exhibition floor space three months ahead of the doors opening, all the signs are that Toy Fair 2019 will be another bumper and successful show. Major established players will be lining up alongside smaller and newer companies, many of which have a healthy portfolio of preschool launches. PPS catches up with some to find out their plans.

ith the New Year fast approaching, preparations across the toy industry have been focused on Toy Fair for some time now. A major showcase for the UK business, it acts as the first chance for many companies to display new lines for 2019 (and beyond) on these shores. One of the many beauties of the event is the chance it gives newcomers and smaller companies to rub shoulders with the larger players; providing them with a platform to attract a vast number of retail buyers over the show’s three days. For Eduk8 Worldwide’s md, Christine Lawson, Toy Fair is “a wonderful opportunity to connect with suppliers to see the trends set to enliven this growing market”. “The fair is our shop window to the world and gives us the opportunity not only to meet existing customers, but also to attract new business,” she

continues. “We really hope buyers love what we have done and the products we have to offer them.” The company will be showing an array of preschool product including the Trace and Learn board (a magnetic board for writing and drawing), wooden brightly decorated shoes (which teach children to tie their shoelaces and distinguish between left and right), a new craft range, wooden Cargo ship and mini traditional Snakes and Ladders and Ludo games.

Above: Peppa Pig will be among the stars of OTL Technologies’ stand. Left: Magformers will be showing two new Animal Jumble sets for preschoolers.

Left: The BTHA’s Majen Immink.

Keycraft Global, meanwhile, will be debuting two new lines for preschoolers: Majigg (a range of retro and heritage toys including a wooden yoyo, jack-in-the-box and Woody the worm among others) and soft toy brand, Living Nature. “Toy Fair is a wonderful event with a buzz and atmosphere like no other,” enthuses md Doug Cowie. “It is a fantastic opportunity to connect with true toy people, who really know about toys. It is an unrivalled testing ground for our products, where we can gain honest feedback, face to face – and we can prove to ourselves how well they can work for the toy trade.” Construction toy specialist Magformers has two new preschool sets for 2019 – the Animal Jumble 40-piece and Animal Jumble 60-piece sets. Matt Donald, demonstration manager at Magformers UK, explains: “They are a mix-and-match of magnetic and non-magnetic Magformers pieces which enable younger children to make all sorts of cute animals – like a chicken, lion, elephant, rabbit, kitten and deer. And they allow preschoolers to progress through three different levels of construction – firstly making flat shapes, then stacking, then more advanced 3D modelling.” While Toy Fair is always very retailer-focused for the company, Matt says that it is especially interested in working directly with the preschool  PROGRES SIVE PRESCHOOL

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05/12/2018 13:17

TOY FA I R 2019 B U I LD U P to welcoming new exhibitors to Toy Fair. My best advice would be to get organised early – plan your pitch, identify your top retailers to approach, and book in your appointments as soon as you can. Everyone is rushing around at Toy Fair, so it’s vital you make the most of your time at the show.”

Behind The Scenes

Above: Skip Hop will be giving a sneak peek of two new Zoo characters.



sector in 2019 “as the Animal Jumble sets take Magformers to a whole new level for younger children”. Meanwhile, the toy channel as a whole is being seen as untapped potential for Snazaroo. Martin Waller, UK trade marketing manager, explains: “We’re most looking forward to engaging with toy buyers and demonstrating how important face paints are to the learning and development of children. We’ve love to gain a national toy retailer for the UK market.” Among other lines, Snazaroo will be showing its new Brush Pens and Mini Theme Packs which offer a good introduction to the brand. Another company heading to the show looking to attract new retailers from the UK and Europe is OTL Technologies. The company manufactures and distributes licensed technology including headphones featuring preschool brand Peppa Pig. Sales director Chris Malone, says: “We’re most looking forward to the new licences and product feedback at the show, and we’d love to attract new customers and business.” Skip Hop’s marketing manager, Gemma Stokes, has teased that the company has some “exciting products on the horizon”. On its Toy Fair stand, it will be showcasing its Zoo range including an exclusive sneak peek of two new Zoo characters, which will be arriving in June 2019.

“We’re looking to meet and catch up with our existing retailers, while also keeping our eyes peeled for new retailers who may be interested in stocking Skip Hop,” says Gemma. “Toy Fair is also a great networking opportunity to meet with our friends and co-workers within the industry.” For those new exhibitors to Toy Fair in 2019, Majen Immink, director of fairs and special events at the BTHA, has this advice: “We always look forward Right: Eduk8 Worldwide will be launching a number of new preschool lines.

The BTHA has been hard at work to make sure that the success Toy Fair enjoyed in 2018 is replicated for the 2019 show – and it certainly seems it is on track. Exhibition space sold out a full three months before the event is due to open its doors, with more than 250 companies on the showfloor including 38 that are attending Toy Fair for the first time. In addition, 11 companies are returning to exhibit after some time away from the show including LEGO and Wow Stuff. “Preschool toys are the largest category in the UK toy industry, so naturally it is a vital part of Toy Fair,” says the BTHA’s Majen. “The sector is constantly innovating and coming up with exciting new ways to teach and delight young children. We have a number of exciting exhibitors this year that will be launching preschool products including Character Options, Flair Leisure Products, Juratoys, Eduk8 Worldwide, Learning Resources, Playmobil plus many more.” “Toy Fair is all about showcasing the talent and ingenuity of the UK toy industry,” continues Majen. “That’s always our primary theme, and you’ll only have to take a quick spin around the 2019 show floor to see it in action.”

Above right: Snazaroo believes the toy channel is untapped potential. Right: Keycraft Global’s Majigg range includes retro and heritage toys. PROGRES SIVE PRESCHOOL

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WO O D E N TOYS

Environmental concerns married with a desire for toys with developmental value have seen the stock of wooden toys soar this year with parents and retailers. PPS catches up with some suppliers which are enjoying healthy success within the sector.

ith environmental issues at the forefront of people’s minds, it is perhaps no surprise that the wooden toy sector is booming. With an emphasis on plastic reduction and sustainability – as well as the longevity and retro nature – the category is proving to be healthy business for retailers, with there being plentiful product for them to choose from. “Well-sourced wooden toys are not only more sustainable than plastic, there is an increasing array of anecdotal evidence which suggests they can actually be more beneficial to your child’s development, too,” says Sarah Poole, head of sales at Hippychick. “Wooden toys also last longer and are less likely to be damaged, meaning they will survive the sustained tough play they are likely to endure in the hands of an enthusiastic toddler.” The Pink Pram by Danish brand Moover is proving to be Hippychick’s best selling wooden toy in the run up to Christmas, while Wheelybug sales also remain strong. Trybike’s 4-in-1 wooden balance trike, plus the Speed Car Walker in Right: Llama and Flamingo will join Lanka Kade’s wooden animals range next year.

Inset: Hape’s 101 Beech Blocks is a top seller for the company. Below: Orange Tree Toys developed a full range around its popular Crocodile character.

the Classic World range and the Retro Kitchen are also performing well. Hape, meanwhile, will unveil a whole new category in 2019 - Junior Inventor – while it will also reveal extensions to the Kitchen and Food, Music, Bath and Infant ranges. The company’s 101 Beech Blocks is a top seller, along with the Go Fish Go puzzle which helps to promote a child’s motor skills and counting ability. Joe Rushworth, sales manager at Marbel, says: “Wooden toys never date or go out of fashion. Not to mention children cannot beat the tactical feel and texture of wooden toys.” For Orange Tree Toys, investment in product development has proved key this year, helping it to grow in both domestic and international markets. It is seeing continued strong growth with its licensed character

ranges such as Peter Rabbit, Winnie the Pooh and Paddington, as well as classics like Push Alongs and the development and musical ranges. A full range has also been developed around its popular Crocodile character including a number puzzle, abacus and xylophone. There are plans to introduce three new character concepts for spring/ summer 2019 – around its Dinosaur character, an extended range for the Flamingo and Unicorn, plus a new Animal Pirates range. “We design our products to be bright and colourful and fun for young children to play with, but also the majority will have an important secondary development function,” says head of sales, Mike Hartshorn.

PROGRES SIVE PRESCHOOL

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03/12/2018 11:53

WOODEN TOYS French number one wooden toy brand, Janod, is also making itself known in the UK through Juratoys. Sales and marketing manager, Michelle Probert, says: “Janod has a very unique design and all of the toys we produce have education, fun and longevity in mind.” Balancing Flamingo and Stacking Ostrich games launched this year, while the Sound Camera and Phone have also proved popular. 2019 will see the company launch over 200 new products – there will be three new nursery ranges, outdoor toys and a craft collection, as well as the launch of Sophie la girafe wooden toys. Jumbo Games is also confident of growth for its Goula wooden puzzles, games and toys range. Top sellers include the Shape Sorting Farm House and Fishing Puzzles and Games, while the Magnetic Animals Puzzles will see a new set launching in 2019. Wooden peg puzzles, plus the Tiki and Gulpi musical 3-in-1 wooden toys have also received positive consumer feedback. On top of this, three new games including wooden and cardboard pieces – Go, Gorilla!, Safari Roulette! and Mission Cheese! – will also be introduced.

A Wonder-ful Deal Traditional toy company 8th Wonder is launching new wooden toy ranges for Hey Duggee and Something Special, after securing a deal with BBC Studios. The agreement marks the first wooden toy range for Hey Duggee and the first wooden Something Special toys to hit the market since wooden jigsaw puzzles were launched in AW12 by Golden Bear. The range for both brands will include wooden vehicles and will launch at retail from spring 2019. Gary Tyrer, md of 8th Wonder, says: “With 21 years of creating distinctive, innovative wooden toys and building strong relationships with key retailers we are excited to bring to life our wooden toys through these fantastic preschool brands.”

Left: Five new photographic puzzles will join Halilit’s Doron Layeled wooden toy range in 2019. Below: Jumbo Games is confident of growth for the Goula wooden range.

Above left: Balancing Flamingo launched this year from French wooden toy brand, Janod. Above right: The Pink Pram by Danish brand Moover is a bestseller for Hippychick.

Steven Russell, senior marketing executive at Jumbo Games, says: “The Goula range has products that focus on a variety of learning patterns such as hand-eye coordination, fine motor and balancing skills, as well as colour matching, mathematical and problem solving activities. But at the core of all our products is fun.” Halilit’s Doron Layeled wooden toy range has ‘performed brilliantly’ this year, says md Judith Stark. Five new photographic puzzles will arrive in 2019 - parrot, puppy, kitten, duck and favourite animals – joining the existing butterfly, rooster, rabbit and fish. “There is always a nostalgia factor for parents and grandparents with wooden toys,” says Judith. “They are also aware of the wholesome feel and play value

that wooden toys bring, and an added benefit is the increasing awareness of ethical sourcing, environmental value and a shift away from plastic.” Lanka Kade’s Millie Sibley says that the company has seen the level of interest from shops increase as their customers look for more variety in wooden toys. Top sellers include its range of wooden animals and dinosaurs, with new designs of unicorn, flamingo and llama joining the collection this year. Spring 2019 will also see the relaunch of some of its core product ranges which have been completely redesigned, with new toys also being introduced. Millie says: “We have noticed a particular trend in parents wanting more than face value with a toy, and the multi educational functions in our toys have proven popular.” As for the future for wooden toys, Fiesta Crafts’ brand and marketing manager, Rob Trup, believes there may even be more of a renaissance for the category. “Wood toys are always consistently good for us,” he says. “They are long-lasting and seen as ‘real’ toys, spurring authentic imaginative play and an antidote to the prescribed play options of electronic toys and apps.” Below: Wooden toys are consistently good performers for Fiesta Crafts.

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WHAT’S NEW WOODEN TOYS SMART GAMES Arrange beautiful imaginative hardwood towers and stairs to reunite the dashing knight with his princess. Includes x48 surprising challenges. Ages four-nine years. www.smarttoysandgames.co.uk

LANKA KADE Lanka Kade have made additions to their popular wooden animal figurine range including Llama, Unicorn, Dinosaurs and Flamingo. Perfect for small world play, story sacks, stacking and more, this colourful Flamingo is a super chunky size and made from eco-friendly wood. These collectible animals are a hit with parents and children alike. www.lankakade.co.uk +44 (0) 1858 463850

TRACTOR TED This simple chunky five-piece jigsaw is perfect for little hands. A fantastic addition to any children’s toy collection as they enjoy slotting the pieces together to form Tractor Ted. This puzzle is made from MDF and consists of five super chunky jigsaw pieces – 25mm thick and freestanding once complete. This wooden educational jigsaw puzzle is handcrafted by skilled artisans in Sri Lanka using non-toxic paints. www.tractorted.co.uk +44(0)1373834500

LANKA KADE New this Christmas from Lanka Kade, is the stunning Junior Starry Night nativity set complete with Mary, Joseph, Baby Jesus, Angel, the three Kings, a donkey and sheep. Beautifully handcrafted from sustainable rubber wood, this traditional playset is ideal for teaching children the true meaning to the festive season. www.lankakade.co.uk +44(0)1858 463850

PROGRES SIVE PRESCHOOL

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03/12/2018 12:33

EDU CAT I ON A L TOYS

EARNING

Through Learning The wide range of developmental and educational toys on the market means significant business for suppliers and retailers alike. PPS chats to some of the companies currently making learning fun.

he popularity of educational play has perhaps never been higher than it is at the moment in the preschool space. From the basics of letters, colours and numbers, through to developing bilingual skills, toys to complement what is being learnt in nursery and the growing importance of STEM-related toys, there is plenty of product for retailers to consider adding to their shelves. “A good educational toy is one where children absorb new skills and expertise through application and hands on play, without necessarily feeling tasked and under pressure,” Michelle Lilley, UK head of marketing at Little Tikes tells PPS. The company has recently introduced a STEM jr. range – with hero items including Wonder Lab and Builder Bot – while its Fantastic First category is aimed at encouraging youngsters to take their first steps, develop and make new memories with a fresh twist on classic developmental toys. Chicco’s marketing manager, Holly John, says Above right: The Piano DJ Mixi is part of Chicco’s new Happy Music range. Right: Farmyard Heads & Tails and Smelly Wellies have proved a hit for Orchard Toys.

that parents are beginning to seek toys that aid learning development beyond just letters and numbers. She comments: “While the basics are still very important, other factors such as second languages are seeing a huge rise in popularity. Toys that can cover the basics – including letters, numbers, shapes, colours, animals and food – in both English and a second language are becoming markedly more appealing thanks to globalisation

Above: Count With Peppa from Trends UK focuses on numbers, colours, recognising objects and following a sequence.

and the rising interest in travel.” The company has been enjoying success with its Fit & Fun range, which is designed to encourage social skills as well as cognitive skills, while it also has a collaboration with Ferrari and a new Happy Music range. Fiesta Crafts’ brand and marketing manager, Rob Trup, agrees that a good educational toy is one where the learning isn’t too laboured. “It needs to be an enjoyable activity that children will want to return to without prodding from the parents,” he says. “Retailers should definitely look for something different that looks wonderful to touch on shelf, which is basically our speciality.” Meanwhile, Carddies is in the position of being, what co-creator Esther Winter describes as; “educational in an effortless way”. Esther – who founded the company with her sister Raquel Bello – says: “We didn’t set out to make an ‘educational toy’ when we created Carddies – the idea was very much driven by the way children like to play imaginatively and how they view the world.” Three new sets have recently launched – Carddies Wedding, Carddies Christmas and Carddies Pirates. As with the rest of the range, each themed set encourages the development of fine  PROGRES SIVE PRESCHOOL

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WHATâ&#x20AC;&#x2122;S NEW EDUCATIONAL TOYS SMART GAMES A fun-filled stacking toy game of logic that evolves as little ones grow. Kids arrange and stack the pieces to match the challenges included. Features 24 day and 24 night challenges. Three years + www.smarttoysandgames.co.uk

SMART TOYS Smart Max Start allows kids from one year to explore the fascinating world of magnetism in a safe way. Connect the bars and balls together and learn to build 2D and 3D creative shapes.One year+ www.smarttoysandgames.co.uk

SMART GAMES A challenging yet innovative brain busting game that uses essential skills such as problem solving, concentration, and spatial insight. This exciting new game boasts 120 new multi-level challenges which involve placing the colourful stellar puzzle pieces on to the grid to match the chosen challenge image; then challenging yourself to fit the remaining stars in place. Includes a compact case, providing the ideal entertainment wherever you are. www.smarttoysandgames.co.uk

GEOSMART MOON LANDER Children will love learning through play with Geosmart, magnetic construction toys suitable for children from as young as five years old. Developing spatial insight, hand-eye coordination, logical thinking and creativity, Geosmart is a brilliant way to get children learning through building and construction. This set enables children to create their very own Moon Lander vehicle using 31 brightly coloured magnetic pieces, motors, wheels and tracks. Wireless remote control included. www.geosmart.eu

PROGRES SIVE PRESCHOOL

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EDU CATI ON A L TOYS Rabbit and Guess How Much I Love You across its developmental toys range. The New Year will see it launch the new My First Peppa Activity Toy feature plush, as well as adding a That’s Not My… collection. Anthony Temple, md of Rainbow Designs, says: “For the younger end of the preschool sector, we are aiming to create products that encourage sensory play and aid exploration of sounds, textures, colour and number recognition as well as the development of fine motor skills.” The wealth of educational toys on the market means that there is something for all sizes of retailer and proves that learning has never been so much fun.

Above: Wonder Lab is a hero item in Little Tikes’ STEM.jr range. Above right: I Learn ‘to Write’ has been developed with the help of educational professionals. Right: Carddies has recently added three new sets to its collection.

 motor skills, concentration, creativity,

imaginative play and conversation. The games and puzzles category is one where educational elements can really come to the fore. Sales director of Orchard Toys, Simon Prest, explains: “A good educational toy needs to have clear learning objectives as well as being simple, engaging and fun. The best way to engage with parents in-store is to create an experience. Getting the product off the shelf and encouraging children to play with it is what really brings it to life, both for parent and child.” Top sellers for Orchard Toys this year include Farmyard Heads & Tails, Smelly Wellies, Shopping List and Match and Spell, while it is lining up three new games and a puzzle for launch in January including its first app-based game. Jumbo Games has also been enjoying success with the I Learn ‘to Write’, ‘to Read’ and ‘Maths’ educational toys. According to Steven Russell, senior marketing executive at Jumbo; “All three have been specifically designed and developed with the help of educational professionals and in line with the school curriculum for what the child will be learning in school.” He continued; “If children can create their own way of learning through activities that give them ‘creative freedom’, they are kept engaged with the toy – rather than just following steps or instructions constantly.” Right: Fiesta Crafts highlights and designs related STEM features into its products. Above right: The Very Hungry Caterpillar is just one of the classic licences in Rainbow Designs’ portfolio.

The use of popular licensed characters is also a good tool for engaging preschoolers with educational learning. Lindsay Hardy, marketing director at Trends UK – which launched Count With Peppa in the summer and is also continuing to see success with its Peppa, Thomas & Friends and Mr Tumble ELAs – says: “Children are expected to learn so many skills before they start school that sometimes as parents it can be difficult to know where to start. Having ELAs based on the child’s favourite characters can help. The Peppa Pig and Thomas ELAs include activities for understanding colours, shapes, communication, phonetics and numeracy.” Rainbow Designs, meanwhile, uses classic characters such as The Very Hungry Caterpillar, Paddington, Peter

EDUCATIONAL TRENDS The trend of toys which offer both educational and developmental benefits is one which key suppliers are continuing to tap into. “Many of these toys fall into the infant preschool category and help develop fine motor skills in children under the age of one, as well as an introduction to science, technology, engineering and maths (STEM),” says Little Tikes’ Michelle Lilley. “STEM is a category which has been well credited through government research and new understandings of how early learning can help shape a child’s future.” Fiesta Crafts’ Rob Trup agrees that parents are much more aware of educational phrases now, such as STEM and phonics for example, so the company highlights and designs related features into its products. Meanwhile, Orchard Toys’ Simon Prest says the company is seeing greater demand for games for children as young as 18 months to two years, as parents become more conscientious of their children’s education from a much younger age. “This is where we have seen products like Smelly Wellies rocket through the ranks to be bestsellers in a relatively short space of time,” he tells PPS.

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B AT HI N G A N D C H A N G I N G

Keeping It Clean

Inset: Skip Hop’s Moby Smart Sling 3-Stage Baby Bath Tub features duallayered mesh and comfortedge construction which securely cradles baby from head-to-toe and can be removed completely once baby can sit safely.

Babies will always need to be bathed and parents will always be looking for the safest and simplest products to help them meet those basic needs. Progressive Preschool takes a look at what’s new in the sector.

ne of the most fundamental (and difficult!) elements of looking after babies is keeping them clean, but fortunately there’s a wide array of product on the market to make that job as simple and fuss-free as possible. “Bathing baby can be both exciting and daunting for new parents,” says Gemma Stokes, Skip Hop’s marketing manager, “and many parents seek out safe and secure products that can help them bath their baby in a fuss-free and comfortable way.” Skip Hop’s research has found that parents are willing to pay a little bit extra for a product that has longevity and can make their parenting journey easier. “We feel that there is a shift away from the ‘baby baths’ of old, towards softer, more portable and comfortable bathing units that offer support,” explains Gemma, “as brands are focused on creating and launching new and innovative products to fulfill the changing needs and demands from parents.” To prove this point, Skip Hop’s Moby Smart Sling 3-Stage Baby Bath Tub - a cheerful whale-shaped tub – features Smart Sling technology and can lock

into two ergonomic positions: higher for full-body support and lower for seated support. It also grows with baby and has a clever accompanying rinser with a soft rubber lip which prevents water from getting in eyes to ensure quick cry-free rinses.” Offering a wide range of baby bath and bath seat options is Summer Infant, Above: The hassle-free My Bath Seat makes bath time extra-safe so that parents can clean baby comfortably with both hands. Right: Cuddledry’s super-cute new range of toddler and child character towels – the Cuddleroar, Cuddlepanda and Cuddlebunny – has flown off the shelves.

which continually looks to innovate and design new products with parents in mind, in order to offer a helping hand through the parenting journey. “Innovation is important,” agrees brand and product marketing co-ordinator Charlotte Young. “Modern parents are looking for safe and easy-to-use products that they can trust and rely on in their busy daily routines. We also aim to stay ahead of new safety regulations, ensuring we can give parents that extra peace of mind when they are using our products.” There are a number of different bathing options available on the market, but Summer Infant’s current hero product is the recently-launched My Bath Seat. It’s unique design provides 360 degree support to ensure baby is secure, allowing parents to can focus on precious bonding time with their little ones and just have fun. “As the only bath seat to offer side suction cups for a greater level of support and stability, it offers a unique solution to address the demand for a safe and intuitive bath product in an innovative way,” explains Charlotte. Another strong player in the baby bath market is Angelcare, with its range of baby bath supports and seats striking a chord with mums, dad and babies alike. “Fundamentally, a baby needs to be cleaned and changed and that hasn’t changed, so the sector remains stable,” reflects marketing manager Emma Dutton. “Although we’ve certainly noticed people’s tastes shifting on colours over the last 12 months as décor tastes change.” These fashion-led preferences are echoed in the changing sector, where Angelcare’s white nappy disposal systems – which have just had a chic shape update – continue to be the company’s most popular choice. “We’ve seen considerable growth in our grey colourway for all our bath products,” says Emma. “This reflects a real trend shift, where people are looking for neutral accessories to fit into their colour schemes.” Perhaps Angelcare’s best-known bathing product is its Baby Bath Support, which continues to perform strongly in all retailers. “It’s a fantastic way to help develop a positive bathing experiences

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B AT H I N G A N D CH A N G I N G as part of a calming night-time routine,” Emma reflects, “so it will always be a firm parent and baby favourite!” New to the bathing market is baby sleep specialist The Gro Company, bringing its stablished credentials of quality, safety and trust through into the bathing category with the new Grobath range. “As newcomers to the sector we’ve seen great interest in the new range” says Rob Pascoe, group commercial and marketing director. “The products launched into Mothercare, John Lewis and a wide range of online retailers with a fantastic reaction from them and parents who recognise the usual quality and commitment to safety that they have come to expect from us.” The Grobath range is comprised of a range of innovative towelling products in a soft Puredry Microfibre fabric which is great for drying little ones quickly and keeping them warm. “Parents have busy lives and access to lots of different information on how to care for their children,” continues Rob. “They want products that offer a clear benefit, address their needs and that look good.” The award-winning Groswaddledry is particularly innovative, as it is specially

shaped to swaddle and settle babies once they are out of the bath. “As a product designed especially for newborns it is a great point of entry product,” Rob adds, “giving retailers the opportunity to begin selling across the range.” At the other end of the post-bath market is Cuddledry, which has been established within the marketplace for the last 12 years. It’s core product – the ‘hands-free’ baby apron bath towel which takes the worry out of lifting a slippery baby out of the bath – is a nursery staple and the business has won over 60 international awards in that time. Building on this success, owner Helen Wooldridge has also developed a range of bath and swimtime products for newborns, toddlers and preschoolers, offering a collection of accessories, gifts and the highly popular animalthemed hooded bamboo towels. The Cuddledry brand commands powerful loyalty, with parents often buying into the whole collection. “Our hero product for 2018/2019 is still the Grey Star version of the original Cuddledry baby towel,” says Helen. “It’s a classic!” “The bathtime sector has – in our view – sometimes been overlooked by some retailers and parenting sites, but for parents it is a fundamental aspect of everyday life,” continues Left: The Grobath range with innovative design, fabric and adorable characters, in trend-led colours, has been a fantastic addition to The Gro Company this year. Below: East Coast Nursery has added an embroidered liner to its popular Counting Sheep changing mat.

Above Angelcare’s popular Baby Bath Support is available in a range of colours, suits all homes and offers sturdy, comfortable bathing time for baby.

Helen, having the last word on the matter. “Performance is consistent and retailers who recognise that benefit will see ongoing sales of bathing ranges. The last 12 months has been tough for everyone with uncertainty in retail resulting from Brexit and other global factors, but baby bathing goes on!”

Changing Times East Coast Nursery first bought the now-ubiquitious foam-filled changing mat to the market in the 1970s and now – more than 40 years on – it is proud to remain the leading supplier of changing mats in the UK. “This year has remained quite consistent for us in this sector,” said brand manager Victoria Taylor. “There has been a shift in the retailers we are selling through, but while some have reduced others have grown. Our bestselling designs are our neutral colours; the Counting Sheep design and the Origami Wedge with its all-over taupe print are consistently popular.” From a product development side, Victoria believes that little and often is the way forward. “From our experience, it’s good to make some small additions and updates to the specifications of changing mats – liners, wedge-shaped mats and travel mats, etc all perform well, but we need to be cautious of not over-engineering things by adding unnecessary details and expense in the name of innovation. As long as a changing mat is comfortable, waterproof and easy to clean, that’s all that really matters!”

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WHAT’S NEW BATHING AND CHANGING BAMBINO MIO The baby & beyond change bag is the ultimate change bag for reusable nappy users – compatible with cloth nappies and perfect to fit all essentials from birth to toddler. It’s cleverly designed to switch between using as a shoulder bag, backpack, hands-free or you can just grab & go. www.bambinomio.com +44 (0)1604 883 777

BABY KINGDOM Premium British baby toiletries brand, Baby Kingdom, has launched a new Talc Free Baby Powder with an airless pump spray. This innovative approach to baby skincare, combines the very latest in spray technology with a wealth of natural, key active ingredients to nourish, soothe and protect baby’s delicate skin. www.babykingdomcollection.co.uk +44(0)1489 781979

CUDDLEDRY The creators of the multi-award winning handsfree towel are making a splash with the launch of two brand new toddler towel designs. With an exciting revamp to their adorable toddler range, the much loved Cuddleroar has been joined by two new characters – the Cuddlebunny and the Cuddlepanda. www.cuddledry.com +44 (0)1823 32336

TRACTOR TED Bath time is even more fun with these farm machine foam bath stickers. Children love playing with the machines and role play, hitching the trailer to Tractor Ted or the plough to the tractor. There are seven fun foam farm machines to play with. The colourful stickers will stick onto the bath or a tiled wall, all they need is water. Then, when bath time is over, let them dry and pop them back into the suction cup mesh bag for easy and safe storage. The educational and developmental benefits encourages imaginative role play as well as observational and recognition skills. www.tractorted.co.uk +44(0)1373 834500

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WHAT’S NEW BATHING AND CHANGING SKIP HOP The Count & Play Bath Puzzle makes bath time fun, as well as helping baby’s development. The double-sided puzzle is a puzzle and bath book all in one, the pages float and stick to tub tiles. www.skiphop.com +44(0)1582 434250

SKIP HOP The Paddle & Go Owl can be wound-up by its wings to paddle and float during bath times. Lightweight and easy for little hands to hold, this colorful bath toy is a fun way for little ones to learn cause and effect www.skiphop.com +44(0)1582 434250

SKIP HOP Skip Hop has launched a new GREY range of its popular Moby Smart Sling 3-Stage Tub & Rinser. The cheerful whale-shaped Moby tub grows with baby through three stages and offers Smart Sling support. The sling locks into two ergonomic positions: higher for full-body support and lower for seated support. Dual layered mesh and comfort-edge construction securely cradles baby from head-to-toe www.skiphop.com +44(0)1582 434250

CHEEKY RASCALS Cheeky Rascals’ Baby bath support provides a safe, comfortable and easier way for parents to bath their little ones. The thoughtfully designed aid features suction cups to firmly grip to the base of the bath securely, preventing slipping or sliding. Thanks to its moulded shape, this innovative bath support not only gently supports babies at the perfect height, but also softly cradles baby’s body, allowing arms and legs to move freely, increasing water confidence and creating a splash. www.cheekyrascals.co.uk +44(0)1730 895761

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WHATâ&#x20AC;&#x2122;S NEW CHEEKY CHOMPERS

Cheeky Chompers are thrilled to unveil their new and improved teether. The much-loved Chewy the Hippo now has an anti mould design and can also be enjoyed as a bath toy too. The relaunched, cheeky chewable friend, has had a fresh new design; his squeak has been removed and he is now 100% anti mould. This updated feature also means Chewy the Hippo can now be submerged in the water to join in on bath time fun.Â www.cheekychompers.com +44(0)1314408370

CARDDIES Carddies, the educational toy range designed and made in the UK, has launched two new sets in time for Christmas: Carddies Christmas and Carddies Pirates, promising hours of screen-free, creative fun for children aged three to 10. Carddies are retro sets of card people who live in a box for boys and girls, to colour in and bring to life through imaginative play and story-telling. www.carddies.com +44(0)2071937584

CARDDIES

Fifteen Carddies sets for creative children to collect have been launched to date: Ballet, Cavemen, Christmas, Fairies, Family One, Family Two, Farm, Football, Knights, London, School, Sports, Nativity, Pirates and Wedding. Carddies have created My Family, an extension/combination of the existing Family sets, designed to cater for the many family permutations of today, whether foster or adoptive parents, same sex, straight couples, single parents, etc. www.carddies.com +44(0)2071937584

TRACTOR TED

This adorable backpack is ideal for little ones who are always on the go. It will easily hold pre-school essential and has a roomy main pocket and a TED 1 pocket on the front, ideal for snacks or pencils and perfects for schools or days out. www.tractorted.co.uk +44(0)1373 834500

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WHAT’S NEW LOVE BOO Keep babies skin soft and moisturised with Love Boo’s soft and splashy bubbles. This gentle wash contains only 100% natural ingredients including Marshmallow plant extract, Tahitian monoi and oats. The perfect bubbly soak for relaxing bath times. www.loveboo.com or call +44 (0)1924 370240

VITAL BABY This colourful bath toy is not only fun for children but great for learning too. Introduce counting skills, teach colours and develop hand-eye coordination skills with Swim Rings. The set contains six floating rings and six brightly coloured sea creatures, ideal for many creative bath games and adventures! www.vitalbaby.com +44(0)7004222437

CHEEKY RASCALS

TRACTOR TED This kid-friendly pale blue waterbottle with a farm animal and machine decal is perfect for kids who love Tractor Ted and all things farm. Days out, school trips or in the classroom – this waterbottle is perfect for all occasions. www.Tractorted.co.uk +44(0)1373834500

The innovative, ecofriendly and hygienic Korbell nappy bins are both easy and convenient to use and with four colours to choose from; Soft Pink, Mint Green, White and Pastel Blue they are sure to fit in with any nursery décor. Korbell nappy bins are the only hands-free nappy bins on the market, ideal for trapping nappies and nasty smells. Korbell bins help to keep nurseries and homes clean, fresh and tidy, and with a smart, modern and discreet design, they’re both stylish and practical. www.cheekyrascals.co.uk +44(0)1730 895761

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WHAT’S NEW MICRALITE The revolutionary all-terrain FastFold stroller from Micralite. For use from six months+ and featuring a unique ultra comfortable hammock seat, with recline option. This stroller is engineered to get parents out there. Including a 6m+ hammock seat & chassis, hood & liner, storm cover and pump for pneumatic tyres. www.micralite.com +44(0)1756537067

MUSICAL NEWBORN COSY GYM Treat your little one to this 4-in-1 Musical Newborn Cosy Gym by Taf Toys. This high quality, thickly padded nest is completely adaptable for different stages of your baby’s growth. Features include moveable and detachable arches complete with 4 multi-sensory toys, alongside drawstring edges that can be released to create a full size mat, or drawn up to create a nest-like, comforting and cosy environment. The edges of the mat are also great for using during tummy time. Halilit. www.summerinfant.co.uk +44(0)1442 505000

CUBBIES Charlie and his best friend Bugaloo enter a world of magic with a big idea. It’s time to build the most amazing hideaway in Cubbyland for Charlie and his friends. But will they have everything they need to make this the most exciting adventure of all? www.Cubbies.co +44(0)1253 296142

CUBBIES Cubbies’ hooded towels will always be there after a splash in the bath or a swim in the pool. Made with 100% cotton, they will always welcome you with open paws for a snuggly dry-down. www.Cubbies.co +44(0)1253 296142

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WHAT’S NEW MINENE Minene’s innovative Mi 1st Bath Buddy is making quite the colourful splash in the nursery market. The brightly coloured, stimulating animal bath supports ensure that bath time is a safe and supportive experience for baby and parents. The cute floating aid securely nestles within the baby bath, or floats on the surface of a large bath, giving baby comfort and support during bath time. The aid also ensures that baby’s head is supported safely out of the water. sales@minene.co.uk Phone: 0208 458 7764

CUDDLEDRY The new Cuddledry Alphabets Foam Letters are designed to extend learning through play and encourage little ones to explore letters and sounds whilst having fun splashing around. The set contains 40 letters, with duplicate vowels for a genuine learning experience at bathtime. The letters are the perfect size for small hands to hold and feature subtle, contemporary colours. www.cuddledry.com +44(0)1823 323363

KIDDIMOTO Designed and produced just for children, the IKON is extremely lightweight (from 270g), made from high grade EPS with an immoulded polycarbonate shell. Flexible to use, the helmet has a detachable chin guard, with a patented locking mechanism that features an easy one-click release. Available only from Kiddimoto, the leading-edge design gives BMX riders, mountain-bikers, street cyclers, skateboarders, scooter fiends (and their parents) the option of clicking the chin guard on or off depending on how daredevil their activity is at that moment. www.kiddimoto.co.uk +44(0)1749 871175

SWEETDREAMERS Gertie the Good Goose came to life because Sweetdreamers recognised the need for 100% safe, all-natural baby toys. Gertie has been expertly sized to fit perfectly in babies’ hands and to soothe tender gums. www.sweetdreamers.co.uk +44(0)2392 262 332

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AVAILABLE FOR CHRISTMAS 2018 www.orangetreetoys.com email sales@orangetreetoys.com call +44 (0)1242 244500

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