Progressive Preschool November December 2019 by Max Publishing: Print, Digital Media + Events (London)

The B2B Publication For Preschool Products and Retailers

ISSUE 44 NOV/DEC 2019

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IT’S A

ZOO CHRISTMAS! Welcoming our Winter Edition Daisy Deer & Ferguson Fox to the ZOO Crew! With a range of products in your favourite characters to choose from it’s the gift that keeps on giving.

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www.preschoolnews.net MARKET LEADING TRADE MAGAZINES

March/April 2013

this month NOV/DEC 2019

MARKET LEADING TRADE EXHIBITIONS

MARKET LEADING TRADE AWARDS

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The last 12 months have been exceptional for many reasons. Consumer uncertainty – both Brexit-related, election-related and otherwise – has meant that 2019 has been a challenging time for us all and there have unfortunately been casualties, as the recent sad news about Mothercare and Mamas & Papas has shown. Above (l to r): Jacqui Parr, Jo Pilcher, Rob Willis and Samantha Loveday, part of Despite the obvious challenges the Progressive Preschool team. out there, we can still find much to celebrate. The lead-up to Christmas is always a particularly exciting time for the toy industry, especially the 0 – 5 sector, and the market is awash with clever new preschool products and attention-grabbing marketing campaigns. It certainly seems that market performance is holding its own, while it’s clear that competition is as healthy as ever, with new product launches, clever marketing and engaging retail making a real difference to the preschool landscape. That success is testament to the power of quality product, clever marketing and engaging retail – and that’s exactly what we came together to celebrate at the seventh Progressive Preschool Awards when they took place on Tuesday 5 November. With over 400 of the brightest and best suppliers, retailers, distributors and licensors in attendance at this year’s event, we had the honour of presiding over what was generally considered to be the most successful and enjoyable awards ceremony yet. The awards themselves feature in great detail in this issue, covering everything from how the judging takes place (hint: it’s scrupulously fair and the judges consume a lot of biscuits) to the winners’ first reactions; so if you couldn’t be there, this is the next best thing. And of course there’s a full photo gallery of the celebrations as well, so if you were there, take a look and see if you can find yourself – we’ve included as many of your beautiful faces as possible! We don’t hide the fact that the Progressive Preschool Awards are the highlight of our year – we start planning them in the spring and so, as well as being a celebration of the industry’s outstanding achievements and successes, they are also the culmination of months of hard work. However, putting the awards together is very much a team effort and we would like to thank every single person who helped us make the day possible – we genuinely couldn’t have done it without you. While the awards look to the successes of the past year, the rest of this issue looks to the future, as we have spoken to some of the leading names at Spielwarenmesse, London Toy Fair and Spring Fair to find out more about what’s in store for the preschool industry as we move into 2020. The show organisers know its tough out there and are doing their very best to make sure visitors will have plenty to draw them in and keep them busy as they look to meet the changing market needs. It looks like 2020 is going to be an interesting year! Until then – have a wonderful Christmas, and we’ll see you on the other side.

The Progressive Preschool Team ISSN 2515-8570

Rob Willis, Jacqui Parr, Samantha Loveday, Jo Pilcher Ian Hyder, Jakki Brown, Warren Lomax

PROGRES SIVE PRESCHOOL

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contents 25

AWARDS JUDGING

07 19 21 23 25 30 34 69 73 77 79 81 83

NEWS ASK ANNA GFK PARENTS INSIGHTS PPS AWARDS JUDGING PPS AWARDS PARTY PPS AWARDS - THE WINNERS INTERVIEW WITH TOUKER SULEYMAN RETAILER FEEDBACK TOY FAIR 2020 SPRING FAIR 2020 SPIELWARENMESSE 2020 RETAILER IN NUMBERS: A3 BABY BARN

AWARDS PARTY

TOY FAIR 2020

THE WINNERS

THE DRAGONS

SPRING FAIR PROGRES SIVE PRESCHOOL

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NEWS TOP STORY

Mothercare clearance sales begin as retailer officially enters administration

n early November 2019, nursery and maternity retailer Mothercare officially announced that it had entered administration and would be ceasing all UK trading. The announcement will see the multiple retailer closing all 79 UK stores over the coming ‘weeks and months’ as well as its online business. At the time of writing, stores had already begun holding clearance sales in the lead-up to Christmas. More than 2,500 jobs will be lost by the end of the process, with just 50 UK head office staff remaining to deal with running the international business. Mothercare’s profitable overseas operations will remain unaffected, with more than 1,000 franchise stores in over

Mamas & Papas closes six stores as it enters pre-pack administration

Above: Mothercare's UK operations will be closing down over the coming weeks and months.

40 countries continuing to operate under the Mothercare name. In the financial year ending March 2019, international profits stood at £28.3m, while the UK retail operations lost £36.3m. “This is a sad moment for a wellknown high street name,” said Zelf

Toymaster adds garden centres

Mamas & Papas has closed six stores across the UK, making it the latest nursery and maternity retailer to enter administration, just three days after Mothercare’s announcement. The six unprofitable Mamas & Papas stores in question – in Aberdeen, Preston, Milton Keynes, Lincoln, Leamington and Fareham – were closed with immediate effect. The move made 73 staff redundant with immediate effect, with 54 further jobs at risk at head office. Bluegem Capital, which has owned the business since 2014, bought the company assets back through a pre-pack administration conducted by Deloitte, which will cut some of its financial liabilities. Mamas & Papas' remaining stores will continue to trade as normal, as will its digital, wholesale and concession arms. Plans to simplify head office operations could lead to further job losses. “These actions are always difficult but they are also necessary in a challenging market to ensure Mamas & Papas achieves its considerable future potential,” said chief executive Riccardo Cincotta. “We remain fully focused on maintaining our position as the UK’s most popular nursery brand.” He continued: “We will continue to review our store portfolio in the light of customers’ changing behaviour and we remain fully committed to an omni-channel offering that reflects their evolving needs.”

Toymaster has welcomed a new member in the form of BGC South, a division of British Garden Centres. The new signing brings a further 25 branches to the Toymaster roster.

Preschool favourites star at DreamToys 2019

Compiled by leading retailers and toy experts, The DreamToys 2019 listing was unveiled on 13 November 2019, with both Spin Master’s PAW Patrol Jet Command Centre and Character Options’ Peppa’s Stage Play-set named in the overall Top 12. The full DreamToys list also includes a Back to Preschool category: Smart Sizzling BBQ Grill (LeapFrog), Learn & Dance Dino (VTech), Mighty Pups Super PAWs Mighty Jet Command Centre (Spin Master), True Metal Launch’N Haul PAW Patroller (Spin Master), Peppa’s Big Red Car (Character Options), Peppa’s Stage Play-set (Character Options), Thomas & Friends TrackMaster Cave Collapse Set (Mattel) and Toot-Toot Drivers Train Set (VTech).

Hussain, joint administrator and partner at PricewaterhouseCoopers. “It’s with real regret that we have to implement a phased closure of all UK stores. Our focus will be to help employees and keep the stores trading for as long as possible.” Clive Whiley, chairman of Mothercare commented further, saying: “It is with deep regret and sadness that we have been unable to avoid the administration of Mothercare UK.” “The UK high street is facing a near existential problem with intensifying and compounding pressures across numerous fronts, most notably the high levels of rent and rates and the continuing shifts in consumer behaviour from high street to online.”

Former Mothercare staff invited to list contact details on PreschoolNews.net Former Mothercare staff who have lost their jobs are invited to send their contact details into a dedicated careers section hosted for free on PreschoolNews.net. With 2,500 members of staff left without a job or redundancy package, there are now a number of talented individuals looking for their next role in the nursery and preschool sector, many of whom are open to contact from suppliers and retailers looking to make the most of their skills and experience. The PreschoolNews.net industry recruitment page will help companies get in touch with that pool of experience and talent who are now looking for new opportunities. If you would like to include your details in the list, please send them to hello@max-publishing.co.uk, subject ‘Mothercare’.

Thomas & Friends marks 75 years with new deals

Mattel has revealed a raft of new partnership deals for Thomas & Friends, rolling out from AW19 across key categories including toy, publishing, apparel and retail as the world-famous children’s brand gears up to celebrate its 75th anniversary in 2020. With over 100 titles and two million books sold each year, licensing partner Egmont will be producing a special edition compilation of the original Railway Series, while Smiffys will be launching a dress-up range for babies and toddlers in time for World Book Day in March 2020. A new partnership with Danilo will see a collection of Thomas & Friends card and wrap, while Pyramid International will launch a range of wall art and other accessories. Above: The world-famous children’s brand prepares to celebrate its 75th anniversary in 2020.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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â&#x20AC;&#x153;In Nuremberg I get the needed momentum for the year ahead. The enormous offer gives inspiration for my product range and shows me where the market is going.â&#x20AC;? Cynthia Compton 4 Kids Books & Toys

w e n o t n i p a A le b u s ine ss i de a s The Spirit of Play trends and new products

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www.spielwarenmesse.de/uk market overview

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experience

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NEWS TOP STORY

Progressive Preschool Awards celebrate a year of excellence

he preschool industry celebrated a year of excellence on Tuesday 5 November 2019, as more than 400 suppliers, retailers and a host of other influential partners came together to recognise the outstanding achievements of the last 12 months. As the biggest and best-attended event in the awards’ seven-year history, the Progressive Preschool Awards 2019 was held in the

Toy Fair 2020 is now sold out

Show organiser The British Toy and Hobby Association has confirmed that Toy Fair 2020 has officially sold out of exhibition space. The show – which takes place from 21 – 23 January at London’s Olympia – will host more than 260 exhibiting companies (40 exhibiting for the first time), launching thousands of new toy lines across 22,000m² of floor space. The line-up of exhibitors includes many preschool favourites such as LEGO, Hasbro, Character Options, Orchard Toys, Vivid and Halilit to name just a few. “We’re delighted to announce that Toy Fair has once again sold out with months to go before we open our doors,” said Majen Immink, director of fairs and special events. “This wouldn’t be possible without the continued support of the UK toy industry, who I’m sure will make next year’s Toy Fair one to remember.” Toy Fair 2020 will also be hosting an Influencer Day on Wednesday 22 January for the first time to support the growing number of content creators – from YouTube stars to bloggers – who attend the show. Registration is now open at www.toyfair.co.uk

KidsOut named official Toy Fair 2020 charity

The BTHA has confirmed that Toy Fair 2020’s official charity partner will be children’s charity, KidsOut. The charitable organisation works with Women’s Aid Federation refuges across the UK, providing support, organising positive experiences and giving toys to vulnerable children who have escaped domestic abuse. For the fifth year, KidsOut will run the Trolley Dash donation drive on the last day of the Toy Fair. Last year saw over 60 volunteers collecting more than 4,000 toys.

beautiful ballroom at the Grosvenor House Hotel, in Mayfair, London. ‘Comedian’s comedian’ Stuart Goldsmith took to the stage to set the tone for proceedings before hosting the awards for the rest of the afternoon. The awards themselves saw a record number of winners taking to the stage to collect their trophy, with notable achievements including The Entertainer for its impressive hat-trick of wins and the BPA’s Robert Anslow, who was awarded The Outstanding Achievement Award before thanking the industry in an emotional and heartfelt speech. “Once again the PPS awards have been a genuine celebration of the hard work,

dedication and commitment that has been seen across the preschool industry over the past year,” said publishing director Rob Willis. “We are honoured to host an event that brings together the cream of the preschool sector and our thanks go out to every entrant, sponsor and guest for making this year’s event so very special.” See the full list of winners and see if you can spot yourself in our special awards feature, starting on page 25.

Second Dragon announces investment in Matchstick Monkey Dragons’ Den investor and healthcare specialist Tej Lalvani is the second Dragon to invest in Matchstick Money, the award- winning innovative teething and baby products brand. Tej will be joining fellow Dragon, Touker Suleyman, to lend his skills to the brand’s success, capitalising

on his position as one of the UK’s leading experts on retailing health product and his unrivalled knowledge of the healthcare industry. “I’m looking forward to working with the team,” commented Tej. “Matchstick Monkey is a really exciting brand to be collaborating with and one that I have had my eye on for a while. I’m delighted to be teaming up again with Touker and the team – we are a powerful partnership and I know that with our combined forces, we will take Matchstick Monkey to the next level.” Find out more about the partnership in PPS' interview on p69. Left: Tej Lelvani teams up with fellow Dragon, Touker Suleyman.

CMA looking at Hasbro’s takeover of eOne

The Competition and Markets Authority is taking a look into the £3.3bn takeover of eOne by Hasbro. The CMA said that it was considering whether the deal would create a “lessening of competition within any market or markets in the United Kingdom for goods or services”. It is asking for people to get in touch to raise any potential objections. If it judges that the submissions are serious enough, then it will launch a full investigation into the takeover which could see it order changes or even block the transaction entirely.

Dorel reports solid third quarter results

Dorel’s overall growth has been supported by a solid performance from Dorel Juvenile, the baby and nursery arm of the business, with adjusted operating profit up by 0.5% despite organic revenue decreasing by the same amount year-on-year. The Dorel Juvenile restructuring programme, which began in early 2019, is continuing and running as planned, with savings of $5 million expected for 2019. “The new product development process at Dorel Juvenile is delivering significantly improved time-to-market, though increased earnings are yet to materialise,” said Dorel president and ceo, Martin Schwartz. “Adjusted operating profit at Dorel Juvenile was up overall, but challenges remain in Europe.”

For thewww.progressive-preschool.com latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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NEWS TOP STORY

Below: Emma’s Diary md Nick Watts states that mums account for 70% of total household spending in the UK.

New parents spend £11,498 during the first year of a child’s life

he latest research from parenting club Emma’s Diary has revealed that new parents spend an average of £11,498 during the first year of a child’s life. Emma’s Diary spoke to more than 2,891 pregnant women and new mums from all over the UK for the research, which has been published as a white paper, titled ‘The buying power of new mums’. The report charts the buying habits of women during pregnancy and beyond, analysing what drives purchasing decisions.

Some of the standout findings include: T P arents spend an average of £11,498 during the first year of a child’s life, TT he average spend in the UK on baby products during pregnancy is between £1,000 and £2,000, TO ne third of new mums will happily pay a higher price for personalised products, TO ver half of new mums will use social media to seek recommendations, and TO ver half of women believe niche brands provide a better offering than bigger brands.

Harrogate 2020 iCandy joins with Béaba now over 75% sold for new distribution The Harrogate International partnership Nursery Fair 2020 is now over 75% full, according to show organisers. The UK’s only baby trade show will be taking place from 29 to 31 March 2020 and is the first port of call for retailers and buyers seeking innovative new ranges from the baby products industry. “A new year means it’s time to look forward to a fresh year with new opportunities and Harrogate International Nursery Fair is a great place to start,” said Adrian Sneyd, show organiser. “Don’t leave it too late though, as exhibition space is now over 75% full.” Next year will see many new and established brands on show, including BabyStyle, Bébécar, Allison Baby (Joie, Nuna and Graco), Hauck, Cuddleco, Uppababy, Obaby, Silver Cross, Diono and Vennici, among others. More information can be found at www.nurseryfair.com

Luxury British pushchair company iCandy has partnered with Béaba, which will now be iCandy’s exclusive distributor across both France and Benelux. The French baby product brand will distribute iCandy’s iconic range of pushchairs and accessories as the demand for iCandy products continues to grow internationally. “Both iCandy and Béaba are individually renowned in their respective territories as market leading, prestigious and innovative brands,” said iCandy’s joint ceo Bradley Appel. “We are delighted to announce this new and exciting partnership.”

Silver Cross store opens in Hong Kong Leading British nursery brand Silver Cross has unveiled its first global flagship store in Hong Kong. Situated in the K11 Musea Development, the concept store will be the go-to destination for expectant parents wanting the best for their baby and will display Silver Cross’ award-winning prams, car seats, babywear, nursery furniture and bedding.

Fundamentally Children launches the Christmas Good Toy Guide 2019 Some 65,000 printed copies of Fundamentally Children’s second annual Christmas Good Toy Guide are set to be distributed across the UK over the coming weeks, via The Sunday Times, NCT, Good Toy Guide testing network and Progressive Preschool magazine. The Christmas Good Toy Guide is also available as a digital edition (www.christmasgoodtoyguide.com) and, combined with online activity, social content and an influencer campaign, the 2019 campaign is set to reach over 1.6 million people. Above: The biggest-ever Christmas campaign from the company shows a whopping 1,300% increase on the 5,000 copies distributed in 2018.

“Mums are the most powerful consumers in the world,” said Emma’s Diary md Nick Watts. “In the UK, their spending power equates to £2052 billion.” He continues: “Our findings reveal surprising insight into how mums engage with various brands, why community is crucial to driving consideration and sales, and why storytelling should be at the forefront of communications.”

JKC Toymaster marks 25 years of membership JKC Toymaster is marking a milestone anniversary, celebrating 25 years of being a member of the independent buying group. The toy retailer – which is based in Nenagh in County Tipperary, Ireland – has enjoyed over 30 years in business. As part of the celebrations the store’s Michael Cleary was presented with a commemorative plaque to mark the 25 years of membership by Toymaster chairman, Ciaran Fitzpatrick.

PEOPLE NEWS

▶ Toy company Funrise has strengthened its UK team, welcoming Craig Mair as its new national account manager, UK and Ireland. ▶ Toy retailer The Entertainer has appointed Julie Price as chief transformation officer as it continues to target growth in what it describes as a ‘complex and changing’ global market. ▶ Organic and ethical clothing brand, Frugi, has welcomed a new director of e-commerce and marketing, James Williams, to its rapidly expanding team in Helston, Cornwall. ▶ Baby and preschool toy specialist Halilit has welcomed a new digital marketing executive to its ranks in the form of Olivia Cudworth. ▶ Commonwealth gold medalist and world swimming champion Karen Pickering has been appointed by nursery brand Close as brand ambassador for its award-winning Pop-in Swim collection.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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TOP STORY

Indie retailers call on suppliers to help drive business

ndependent retailers are calling on nursery suppliers to help them drive business by ensuring their stockists lists are up-to-date and promoting the ‘backbone’ of the nursery trade. The plea was issued following a call-toarms by Ian Davidson of Liverpool-based nursery store Babylicious in the aftermath of a difficult period in the nursery industry following the closure of key retailers across the UK. Ian – who runs a Facebook group for the nursery industry – asked suppliers to list their independent stockists on their social media channels last week, helping to drive customers instore who might previously have used their local Mothercare or Mamas & Papas store.

“We all need to work together and this should really be a top priority for all suppliers to pick up on,” urged Ian. Other retailers also got involved, with Lorraine Zanker, owner of Trendy Baby in Clevedon, saying: “I would like to say a huge thank you to Bebecar and Peg Perego who constantly mention us indies on their social media pages.” Below: Suppliers are being encouraged to shouot about their independent retail partners.

2020 Independent Toy & Gift Show 80% sold

With bookings having opened at the beginning of November, over 80% of stands at the 2020 Independent Toy & Gift Show are already reserved. Exhibitors due to attend the event – which takes place from Tuesday 21 to Wednesday 22 April at Cranmore Park – include Hasbro, Mattel, LEGO, MGA Entertainment, Playmobil and Spin Master among others. Following the trend of natural made and reusable toys making headlines, the theme of wooden toys for the 2020 event is well timed. There will be numerous displays encompassing the traditional toy category, while Ravensburger is taking over the Diamond Suite café with the Brio brand and Juratoys is sponsoring the Play-room member reward scheme. Visit www.independenttoyandgift.co.uk to register or find out more.

INDX Kidswear 2020 is sold out

Children’s apparel and accessory show INDX Kidswear has now completely sold out for its AW20 edition, which will be taking place from 9 – 10 February 2020. The show will once again be taking over four showrooms at the centrally located Cranmore Park in Solihull, with over 200 brands showing their latest collections for next autumn/winter. The exhibitor list has also been revealed, with an impressive brand line-up for February 2020 including both leading names and up-and-coming brands. “We are delighted to be presenting another sell out INDX Kidswear event,” commented Varsha Chohan, kidswear show organiser. February 2020 will also see 36 new brands, including footwear brands Geox and Startrite and boyswear brands U.S. Polo Assn., Lyle & Scott and Thread Boys.” Registration for the show is open now at www.indxshow.co.uk/kidswear

FAO Schwarz opens its first European stores

FAO Schwarz has opened its first two European stores, with an in-store shop at Selfridges on London’s Oxford Street closely followed by a second at Arnotts on Henry Street in Dublin, Ireland. The expansion marks the third and fourth stores to open worldwide in less than a year, starting with New York in November 2018 and Beijing in May 2019. Both new stores will include the retailer's iconic retail experiences including magic shows, baby doll adoptions, build-your-own RC race car and the world renowned danceon-piano, among others. “The opening of these flagships and expansion in Europe further exemplifies FAO Schwarz as a global kids lifestyle brand,” said Jan-Eric Kloth, coo of ThreeSixty Group, owner of FAO Schwarz. “FAO Schwarz has proven time and again that our in-store experiences are key to creating a memorable visit filled with wonderment and excitement for kids of all ages.

Above: Joie Baby is presenting the child road safety information at UNITAR's global training events.

Joie teams up with UN for global partnership

Joie Baby has announced its latest partnership, which will see it working with the United Nations Institute for Training and Research (UNITAR) as the global partner in child road safety. The United Nations Institute for Training and Research (UNITAR) is a principal training arm of the United Nations which provides professional road safety training via e-learning, seminars, practical courses and post-graduate courses. Joie Baby will be presenting the child road safety instruction at these global training events and workshops which are aimed at professionals responsible for public safety including NGOs, police and fire services. Joie’s contribution to the curriculum will educate delegates on subjects such as car seat standards, the importance of correct child restraint usage and the manufacturing and design processes of child restraint systems.

LICENSING LOWDOWN ▶ Little Tikes has been named the master toy licensee for Little Baby Bum, with a range of plush and role-play toys launching in January 2020. ▶ The Elf on the Shelf brand is continuing its successful partnerships with Kellogg’s and Hyde Park Winter Wonderland for the second year running. ▶ Sophie la girafe has teamed up with Ilado, a company which specialises in the creation of maternity necklaces as well as eco furniture designer Théo bébé for an exclusive bedroom collaboration. ▶ Golden Bear has added to its preschool roster, signing up as master toy for Boat Rocker Studios’ upcoming show, Love Monster. ▶ WildBrain and Mattel are bringing new Fireman Sam episodes to global audiences, with 13 11-minute episodes and a 60-minute special launching from summer 2020. ▶ British clothing brand Lil’ Cubs has launched an exclusive Mr Men Little Miss collection with two limited edition prints celebrating the fun and colourful series.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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TOP STORY

Spielwarenmesse to continue in Nuremberg

ajor toy fair Spielwarenmesse will remain located in Nuremberg until at least 2028, following an early contract extension which has been struck between the toy fair organiser and NürnbergMesse. “Our aspiration is to remain a leading trade fair in our sector and the plans to develop the site and modernise the infrastructure will be a big help,” said Ernst Kick, chairman of Spielwarenmesse eG. “That’s why we are very keen to continue this arrangement that we know and trust.” Co-ceo of NürnbergMesse, Peter Ottmann, added: “In our view, extending the contract is a threefold win – for Spielwarenmesse, for NürnbergMesse and for our customers in particular, in other words our exhibitors and trade visitors.”

Small Stuff highly commended at the House Of Commons

Below: Spielwarenmesse 2020 will take place from January 29 to February 2.

BBC Studios and Design Museum have extended their partnership following a successful weekend with the exhibition celebrating the success and design behind preschool hit, Hey Duggee. The Designing Duggee exhibition allowed fans to explore the design story behind the brand, discovering how the characters were made and finding out what made each episode interesting and appealing to the audience. The free exhibition – along with a new workshop experience – will now return to the museum between Saturday 28 December and Monday 6 January. “We’re thrilled to be working with the Design Museum on such a fun, exciting and unique exhibition,” said Laura Connor, global brand manager children’s at BBC Studios.

New office means growth for Marbel Avedon invests in Hauck’s international growth

Sheffield-based nursery and preschool retailer Small Stuff in Sheffield has been highly commended at the House Of Commons as it was recognised for being one of Britain’s Best Small Shops for 2019, at an event held at the House of Commons on 5 November, 2019. Small Stuff specialises in design-led, ethical, eco-conscious lifestyle, clothing and books for small children and collaborates with other local businesses by hosting story time workshops and events led by other small businesses in the community. Below: Small Stuff founder Helen StirlingBaker collects her commendation.

Spielwarenmesse – which marks its 70th anniversary this year – has been a showpiece event for Nuremberg since 1950. It has been held in the current Exhibition Centre since the 1970s. “This year, 83.5% of the exhibitors gave us a good or a very good rating,” Ernst continued. “And more than 90% have undertaken to participate again next year. We are already looking forward to the next event in the series.”

Hey Duggee set to return to Design Museum

Private investment company Avedon Capital Partners has invested in leading European nursery products brand Hauck, to help support its ongoing international growth plan. A fourth-generation family business, Hauck enjoys high brand awareness in its market and employs more than 140 employees. The company is most renowned for strollers, high chairs, safety seats and other nursery products and currently operates as one of the largest players in Europe. “As a family business we have successfully gained market leadership in Germany and the UK and expanded our business into several other European countries,” said Jörg Feyler, Hauck ceo. “With the combined strengths of Avedon and Hauck we look forward to further accelerating our market expansion.” The transaction will take place subject to the approval of the competition authorities.

Smaller brands benefit from Christmas boost

Smaller brands are likely to see the most benefit from this year’s Christmas boost as parents seek out niche brands and personalisation services, according to the latest research from parenting network Emma’s Diary. While price continues to be the most important factor when it comes to buying toys, the survey – which spoke to 1,700 new mums – also revealed that one third of them (32%) would happily pay a higher price for product which offered an element of personalisation. Over half of those surveyed (52%) also believe that niche brands provide a better offering than more well-known names, while one in five (18%) tend to opt for products that are recycled or feature recyclable materials.

UK toy distributor Marbel has relocated to new offices in Leicestershire, along with a brand new team, including customer service, marketing and finance staff. “We are delighted to be in our new office. We are now central to UK operations in a modern office with our purpose-built showroom to show our customers the range of toys we offer,” said md David Allan. Marbel exclusively supplies the UK market with brands including Hape – which has a vast range of interactive and educational wooden toys – Nebulous Stars, Nanoblock, Kathe Kruse and more.

NEWS IN BRIEF ▶ Ethical children’s gift company Good Things has been awarded £2,000 and a year’s business mentoring for winning the SJL Foundation’s Business Start-Up contest. ▶ The first pop-up shop for traditional toy brand Sylvanian Families opened in October in London’s Soho and will be running throughout the Christmas shopping period. ▶ Iconic kids clothing brand Polarn O. Pyret has been recognised for its outstanding sustainability record after being shortlisted for this year’s Drapers Sustainability Award. ▶ Baby products brand Green Sheep Group – which owns Snüz and The Little Green Sheep – has reported a £2.2million turnover boost and created ten new jobs. ▶ High-end pushchair company iCandy has launched a ‘Paws For Thought’ apparel collection as part of its continuing support of charity partner, Great Ormond Street Hospital.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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FUNDAMENTALLY CHILDREN COLUMNIST 19

TOYS TO WATCH IN 2020 ASK ANNA In her latest column for Progressive Preschool, Anna takes a look at some of the toys independent retailers should look out for in 2020 as they are expected to perform well across the preschool sector.

also strengthens the small muscles in children’s hands and fingers, known as fine motor control. This is a key skill needed for holding a pencil, or doing up zips and buttons on clothes.”

Anna Taylor is a research assistant at Fundamentally Children, an organisation dedicated to helping children develop skills through play. www.fundamentallychildren.com “I’m lucky to have seen a real range of toys pass through our testing centres. Some of these are classics that have lasted the years, loved by generations again and again. I have a soft spot for the toys that I remember from my own childhood; but I’m always really excited to see fresh new ideas pop up in the toy industry too. So for the final Progressive Preschool column of the year, I’ve picked out a couple of classics – and a couple of up-and-comers – to look out for in 2020. All of these have been tested by children, reviewed by experts, and independently endorsed by the Good Toy Guide.” COOL CLASSICS

Melissa & Doug Latches Board (2 - 4 years): A wooden activity play board that challenges children to navigate latches that hook, snap, click, and slide. “Young children love to fiddle with locks, latches and buttons to learn how they work, developing their logical thinking skills. Playing with the Latches Board

Above: Melissa & Doug Latches Board

Corgi Chunkies (3 - 7 years): A new range from Corgi offering a variety of child-friendly vehicle collectables. “Toy cars have been a favourite for many, many years and the Corgi brand is obviously a big player in this space. Their new range of

and anxiety. Each doll comes with a passport explaining their disability, sparking conversations about differences and encouraging empathy. Of course, dolls themselves are a pretty classic toy – but it’s promising to see a forward-thinking range that is promoting positive representation in the toy box.”

Above: One Dear World Inclusive Disability Dolls for All

Kidesign Densters (3 - 6 years): A set of flexible toy monsters that allow children to build their own dens and forts. “An innovative toy for an activity as old as time – building blanket forts! Each of the six monster ‘pegs’ holds blankets and bedsheets in place by grabbing, hooking and clipping in various ways. Densters make it easy for children to build the perfect spot for a little relaxing, storytelling, or make-believe play.”

Above: Corgi Chunkies

vehicles brings that collectiblelevel quality to a younger audience, with moveable parts that our child testers just loved using in their make-believe play.” NEW AND NOTABLE

One Dear World Inclusive Disability Dolls for All (3 - 8 years): These soft and cuddly dolls are more than their disabilities. “The One Dear World range includes dolls with different disabilities, including hearing and visual impairments, autism,

Above: Kidesign Densters

There’s an amazing mix of old favourites and exciting new toys in this year’s Christmas Good Toy Guide. Email marketing@ fundamentallychildren.com for your free copy.

PROGRES SIV E P R E S C H O O L

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New Range fo r

1.8m Books Sold

July

Since Launch in Spring 2018

2019

Disney Enterprises, Enterprises, Inc. Inc. All All rights rights reserved. © 2019 Disney Disney/Pixar. All © 2019 Disney/Pixar. All rights rights reserved. reserved. MARVEL. All © 2019 MARVEL. All rights rights reserved. reserved. Animation LLC. LLC. All All Rights Rights Reserved. Reserved. © 2019 DreamWorks Animation International Inc. Inc. All All Rights Rights Reserved. Reserved. © 2019 Viacom International Nickelodeon, and all related titles, logos and characters are International Inc. Inc. trademarks of Viacom International

20_PPS_November December 2019.indd 1

20 Devon Square, Newton Abbot, Abbot, Devon, TQ12 2HR, UK. Office: +44 +44 (0)1626 337736 Ofﬁ (0)1626 337736 (0)1626 334580 Fax: +44 +44 (0)1626 334580 Books@centumbooksltd.co.uk Books@centumbooksltd.co.uk

03/12/2019 18:12

INDUSTRY INSIGHTS

As one of the world’s largest market research companies, GfK offers retailers and suppliers valuable insight into the way people live, think and shop. Here, client insight manager Marco Salerno takes takes a look back at the past year in nursery.

A NURSERY YEAR IN NUMBERS

“

he total babycare market in Great Britain is down by 6% in the 12 months to September 2019 amid economic uncertainty, with consumer confidence remaining low at -12%. A number of factors contribute to this figure, including the perceived rises in cost of living compared to September 2018 and the expected increases in prices over the next 12 months. Online transactions have outperformed in-store across all categories and product sectors and now account for 40% of the total value of the babycare market, compared to 35% last year. This increase in online sales amounts to £20m, while in-store sales have declined by £56m in the same period – a harsh sign of a struggling retail landscape. The categories with the greatest declines in their total market are highchairs (-13%), monitors (-10%) and strollers (-9%). These declines are all potentially driven by a suspected increase in the second-hand market as consumers continue to look to tighten their belts. Fortunately though, it isn’t all doom and gloom. The combined soothers and teethers market is fairly stable year-onyear, while the breastfeeding market and the bottle warmers and sterilisers markets both show a strong growth of 3% and 8% respectively. Within the total bottle warmers and sterilisers market it is bottle warmers that outperform sterilisers. Warmers

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Above: Electric breast pumps – like this Medela Swing Flex – have performed well over the past year.

account for 62% of the market value and have grown by 17% year-on-year while sales of sterilisers had declined by 8%. Combination products remain a small part of the market at just 2% of the total, but show strong growth at 152%. The average price of the whole bottle warmers and sterilisers market has increased from £28 to £31, with warmers particularly increasing, from £39 to £43 – showing that many consumers are willing to either trade

Below: The babycare market has seen a significant increase in online shopping as the market continues to change.

up, or to buy once and buy well. The 3% uplift seen across the breastfeeding sector has been led primarily by breast pumps, which make up 56% of the total category value and have increased in sales by 10%. The breast pump market itself is split between electrical and manual; manual pumps make up 61% of the market volume but only 19% of the market value as they have an average price of just £14 per unit compared to a much higher average price of £94 per electric pump. Manual pumps have declined by 4% in value over the last year, while electric pumps have increased by 14%, with average prices rising by £19 from £75 to £94 – once again, a sign that consumers are willing to spend more if the product is right. The babycare market is expected to continue to struggle over the next year as economic uncertainty and financial pressures continue. Retailers and manufacturers need to focus on their online offering while providing good retailer showrooms to give consumers an all round omni-channel presence where the potential to trade up to the larger ticket items is greater.”

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KIDS INSIGHTS COLUMNIST

Above: More parents are using social media to keep up to date with shops.

UNDERSTANDING YOUR GEN Z PARENTS AUDIENCE

Parents Insights recently issued its latest Leisure Measure report, focusing on the offline lives of parents, from those expecting, through to raising babies and toddlers up to age four. The report examines the data collected by surveying 2,500 parents over the preceding 12 weeks to understand how they spend their time, what they enjoy doing and what they are currently consuming.

ased on our data, we can identify two clear trends in consumer behaviour among Gen Z parents (defined as those born after 1995): a longer and more thorough product selection process and a search for alternatives. Why might this be?

PARENTS ARE MORE UP TO DATE WITH THEIR ‘GO-TO’ SHOPS On the one hand, these trends are caused due to the spread of the practice of conscious and balanced choice. This is facilitated significantly by social media, thanks to which, the consumer has an opinion on the product or service not only from their closest circle of friends, but also thousands of other people who instantly comment on the quality of the product. Reviews of real customers are of great importance; their experience is perceived as personal.

More parents are using Facebook, Instagram, Twitter and Snapchat to keep up to date with shops. This increase has been driven by Gen Z parents. For example, 16% of parents under 25 keep up to date with shops on Snapchat, while only 4% of over 35s do the same. Furthermore, parents under the age of 25 that engage with shops on Snapchat are more than twice as likely than average to read at least one parenting magazine.

PARENTS FEELING THE SQUEEZE THEMSELVES On the other hand economic factors also play a part. UK economic growth decreased by 0.3% in April 2019 and our data on financial products reflects how parents are feeling the squeeze. A respective 12% and 16% decrease in parents having pensions and ISAs over the past year shows how slow economic Left: Do you keep up to date with any shops on...? (Q2, 2019). Below: As a parent, which brand do you trust the most? (Q2 2019).

growth is making parents rethink how they manage their finances. All these factors impact purchases as prices now play a critical role.

CORRELATIONS BETWEEN INCOME AND BRAND TRUST Our data shows clear correlations between income and brand trust. Pampers, while being a household name, is trusted more by low to middle income earners. Some 10% of parents who earn under £25k trust the brand, in contrast to 5% of parents earning over £100k. Mothercare was the most trusted retailer during Q2 (April-June 2019) and second most trusted overall. For parents that earn between £50k and £100k, Mothercare was their most trusted brand. Mamas & Papas, specialising in robust pushchairs, is trusted by twice as many parents that earn over £100k than those that earn below £25k, similarly the level of trust in Silver Cross doubles when the parent’s income exceeds £100k. Since this data was collected, however, Mothercare has gone into administration – closing all of its 79 UK stores – while Mamas & Papas has entered a pre-pack administration. It’s clear the attitudes, behaviours and consumption of young parents varies significantly. We’re offering brands an immersive planning meeting to illustrate how data and insights into the world of parenting can help inform advertising, content, licensing, product and marketing planning for 2020. To download a complementary report, please visit: parentsinsights. com/progressivepreschool

PROGRES SIVE P R E S C H O O L

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THE JUDGING PROCESS

Inset: The buying team from JoJo Maman Bébé came out in force. Below: It was serious business for the team from M&Co. Bottom right: The judges had to make their decisions from thousands of preschool products. Below left: The Entertainer’s Katie Gritt (r) and Sophia Szopa get hands on with the product.

THE DECIDING FACTOR Any awards programme worth its salt will be based upon on two fundamental things – high quality entries and an exemplary judging process. The Progressive Preschool Awards ticks both of those boxes, with an incredible amount of behind-the-scenes work going into selecting the finalists and winners each year. Now in their seventh year, the cross-category trade awards are widely considered to be an endorsement of excellence, celebrating those who have made a real impact on the preschool retail market over the last 12 months. Selecting the very best products, the most dedicated retailers and the cleverest marketing campaigns from such an impressive selection is no easy task, but a results in a formidable list of finalists which spans the whole preschool industry. Here's a glimpse behind the scenes at how the PPS awards programme arrived at the finalists and winners for the Progressive Preschool Awards 2019.

About The Awards Launched in 2013 by Progressive Preschool magazine, The Progressive Preschool Awards are cross-category accolades which reflect the publication's diverse reach, from toys to car seats and everything in-between. The awards, now in their seventh year, have become firmly established as a key date in the industry calendar, highlighting the drive, dedication and passion found across the preschool sector. Both finalists and winners are recognised for their efforts over the past year, with independent retailers featured alongside majors and suppliers being rewarded for quality, creativity and innovation. In order to guarantee credibility, the judging process is entirely

transparent at every stage. The selection criteria is different for each category, ensuring that the awards reﬂect the outstanding nature of both the ﬁnalists and the winners.

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BEHIND THE SCENES AT THE PRODUCT AWARDS Thousands of products were placed under the spotlight at this year's Progressive Preschool Awards product judging, when the UK's top preschool buyers came together to select their favourites from each of the ten categories. A record-breaking number of potentially award-winning items had been sent in from hundreds of suppliers, spanning a wide range of the very best toys, strollers, books and nursery essentials on the market today. The buyers wasted no time in getting to grips with the submissions and rose to the challenge, making some tough decisions and ultimately selecting the finalists and winners we will be seeing on stage today.

The Product Judging Process The judging panel for this year's product categories had their work cut out for them when they arrived at the central London location on Tuesday 13 August 2019. Suppliers from right across the preschool spectrum had sent in their very best products or ranges – totally free of charge, of course – to be scrutinised and judged independently on its own merit, taking into account how everything from pricing and packaging to how well it sits in the current preschool market. All product entered had to be aimed at the Inset: JoJo Maman Bébé's Sarah Liversidge examines an Infantino nightlight.

THE JUDGING PROCESS Below left: The apparel category was a colourful affair. Left: The M&Co team made sure that every product was scrutinised. Below right: Our youngest judge was Harvey, who came along to make sure his mum, Tesco's Pippa Woods, chose wisely.

preschool market (0-5) and have been launched at retail in the UK between 8 July 2018 and 9 July 2019. Entries could be for a single product or a range of up to five products. This year’s prestigious judging panel took full responsibility for the judging process, with buyers from some of the nation's top retailers including The Entertainer, Mothercare, JoJo Maman Bébé, John Lewis, Tesco and Amazon as well as a number of specialist independent retailers and online preschool influencers. The judges considered each category in turn, taking into account certain key criteria such as design, cost, innovation and quality before choosing their top five products from that particular category, listed in order of preference. Votes were then verified and counted, revealing the six deserving finalists in each category, along with the eventual winner. some tough decisions and ultimately selecting today's finalists and winners. Left centre: A wide range of product was featured in the toy category. Left: The mobility submissions included a number of pushchairs and car seats.

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JUDGING THE RETAIL AWARDS

THE JUDGING PROCESS

Designed to reﬂect the ever-changing nature of the current retail climate, the Progressive Preschool retail awards are carefully designed to reward retailers which have excelled within the preschool sector over the last year. Initial shortlists were drawn up following a number of Inset: The Validation Panel for the 2019 retail award categories nominations which had been put forward by suppliers, took place at the Grosvenor House Hotel in London. distributors, wholesalers and agents, as well as the retailers themselves. These entries were then discussed and validated by a panel of industry retail experts at the Progressive Preschool offices in London on the morning of Wednesday 4 September 2019. The nominated retailers in each category were then discussed in detail, with their product selection, customer care and commitment to the sector all taken into account. An open voting process was then held to decide the ﬁnalists and eventual winners. Lively discussions and a wide variety of experiences and opinions made for an interesting debate. The open discussion also ensured the voting process maintained total integrity and truly considered each retailers' approach and achievements over the last year.

The Retail Validation Panel The Validation Panel for the 2019 retail award categories comprised a number of top level industry executives, with experience spanning the entire preschool retailing spectrum. The panel, chaired by PPS' Rob Willis and Jacqui Parr (neither of whom had a vote), were: Laura Brennan (WildBrain), Tom Crompton (Blues Clothing), Tracey Devine-Tyley (Fundamentally Children), Jason Easy (BBC Worldwide), Marianne James (then Nickelodeon, now Hasbro), Katie Rollings (Entertainment One), Sarah Salmon (Cooneen), Jon Tilley (Skip Hop) and Matthew Woolf (Lego).

JUDGING THE MARKETING AWARD Consumer engagement is essential for preschool brands and companies looking to create an relationship with their customers, making marketing activity and social media initiatives more important than ever. This award recognises the companies, brands and campaigns which have made a real difference within the preschool sector over the last 12 months. The Best Preschool Marketing and Communication Campaign award recognises any preschool marketing Above: The 2019 validation panel for the activity which has run in the last 12 months. This includes (but is not limited to) Progressive Preschool Marketing Award were TV advertising, PR campaigns, outdoor events, experiential activities, (l-r): Richard Pink (chairman) (Pink Key Consulting), Christine Scippo (Kaleidoscope promotions, sponsorship, online campaigns and social media initiatives. Communications), Barbara Robinson (Hasbro), Katie Rollings (eOne Group), Paul Godwin (PCG The final shortlist was decided by a panel of independent industry and Consultants) and Amber Steventon (Azaria PR). marketing experts who came together on Thursday 13 September 2019 to consider the merits of all submitted campaigns. The discussions considered clear measurable objectives such as effectiveness, commitment to preschool product and retail support. “The judges found arriving at their decision to be a challenge, as the quality of entries gets better and better each year,” said Richard Pink, marketing guru and owner of Pink Key Marketing, who has been chairing the marketing judging panel for the past five years. He continued; “But after a long and passionate debate they reached a result that everyone was happy with – a very deserving set of finalists and ultimate winner.”

PROGRESSIV E P R E S C H O O L

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Inset: Up close and personal â&#x20AC;&#x201C; all the winners of the Progressive Preschool Awards 2019 came together to celebrate a successful afternoon all round.

PARTY

Making their mark on a brand new venue, The Progressive Preschool Awards 2019 were held in the stunning ballroom at the Grosvenor House Hotel in London's Mayfair on Tuesday 5 November 2019. The glitzy afternoon event saw well over 400 preschool names coming together to celebrate the excellence product, service and quality found throughout the industry.

Right: Kids Insights sponsored this years' ever-popular 'higher or lower' game, which got the room on its feet and in the mood!

Inset: Tesco's Pippa Woods (centre) and Amscan's Mel Beer (second from right) bring their teams together for a glass of pre-award bubbles.

Left: The elegant table settings were complemented by bespoke Mr. Men and Litte Miss place cards and menus themed around Walker Books' classic Guess How Much I Love You.

Inset: It's a supermarket sweep for Aykroyd's Adam Robson, seen here with George @ Asda's (l-r) Anna Harbot, Eliza McCann and Eloise Day.

PROGRESSIV E P R E S C H O O L

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31 Below: Character.com's Steve Hewitt (right) was delighted to win 'higher or lower' and was presented with a fantastic two-night break in the Lake District by Nick Richardson, ceo at Kids Insights.

Above: The beautiful ballroom at the Grosvenor House Hotel made the perfect setting for the glittering awards ceremony. Right: Toastmaster Robert Purcell adds a little colour to proceedings. Below: One of the Progressive Preschool Awards' Outstanding Achievement Award winners, East Coast Nursery's Eric White (third from left), seen here with his wife Gloria and the rest of the East Coast team. Right: The Hippychick, JoJo Maman Bébé and Bentalls teams come together for a star-studded photo opportunity as they make the most of the pre-awards champagne reception.

Right: The A3 BabyBarn team were over the moon to be named Best Independent Nursery Retailer, making this their third Progressive Preschool Award in the last ﬁve years.

Inset: Kim Murray at Nickelodeon was delighted to win the star prize in the Light Fund raffle, donated by Daniel Lucas at wemademe and Diono and presented by Progressive Preschool's very own Jo Pilcher. Some people have all the luck!

Above: As ﬁnalists for Best Independent Nursery Retailer, Tangerini's Leera and Rashid Mangera were keeping their ﬁngers crossed as the afternoon got underway.

Right: Once again, the goody bags, provided by Skip Hop, were stuffed full with all manner of fantastic preschool goodies including smores, magazines and dress-up costumes. Below: Ready to begin! Table 37 played host to top preschool names from Mattel and TOMY.

Right: (l – r) Alexandra Salisbury (Nickelodeon), Michelle Dalziel (HTI), Simta Sawhney (Nickelodeon), Rebecca Jenkins (Nickelodeon) and Alison Downie (HTI)

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33 Left: Publishing director Rob Willis and editor Jacqui Parr kicked off proceedings with a speech thanking the industry for its support and dedication over the past year. Right: Juratoys' sales and marketing manager Michelle Probert and UK commercial director Neil Montgomery were beyond delighted with their SkipHop backpack goody bags.

Right: Comedian Stuart Goldsmith got the room in the right mood for the afternoon's celebrations with an on-brand and very funny preschool-themed set. Far right: Say cheese! Toymaster's retail manager Brain Mclaughlin was happy to pose with Isabel Cotterell and Sarah Hanson of HoitiToyti, which was one of the ﬁnialists for the Best Independent Toy Retailer category.

Above and below: Winning moments from Darren Jenner (My Carry Potty) and Sarah Salmon (Cooneen By Design), who were awarded their raffle prizes by Progressive Preschool's Jacqui Parr and Samantha Loveday (respectively).

Inset: Sanrio's senior licensing manager Sabrina Segolov poses with PPSA's very own Rob Willis before drawing The Light Fund raffle. Right: The top four in the higher and lower game took to the stage to showcase their impressive guessing skills – although Alpha Group's brand manager Reg Sookee may have been getting some help from the audience...

Above: Leading lights from the nursery industry turned out in force: (l-r) Rebecca Anslow, Julie Milne (Baby Products Association), Adrian Sneyd (Harrogate International Nursery Fair) and Christine Scippo (K-Communications). Above right: Taking the time to have a quick chat were Alpha Group's Lisa Cox, Nickelodeon's senior European retail manager Katie Ball and Shop Direct's toy buyer Andrea Gornall. Right: A very surprised BPA managing director and industry legend Robert Anslow took to the stage to collect his Outstanding Achievement Award with an emotional speech.

Inset: Alpha Group's national account manager Sam Hollingsworth (right) and Generation Media's Jacob Gardener are quick to collect their goody bags as the awards draw to a close.

Inset: It's standing (outside) room only, as PPSA guests, ﬁnalists, winners, sponsors and hosts head to local venue The Market Tavern to continue the celebrations into the evening.

PROGRESSIV E P R E S C H O O L

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Best Supermarket Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based supermarket retailers selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER ASDA

Top right: Accepting the award for Best Supermarket Retailer were Asda's senior buyers for baby, toddler and essentials, Eloise Day (centre left) and Anna Harbot.

Initial reaction: "Asda and George are delighted to have won the Best Supermarket award. We have focused on baby and preschool categories as a priority within Asda so it is great to have this recognition." Ruth Golightly, senior buying manager, George

Right: Sarah Salmon, licensing manager at Cooneen By Design prepares to announce the day's ﬁrst winner.

Other ﬁnalists were:

Aldi

Lidl

Morrisons

P RO G R E S S I V E P R E S C H O O L

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Tesco

34-67_PPA WINNERS PAGES 2019.qxp_Layout 1 03/12/2019 16:20 Page 2

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Criteria: Nominees could be UK-based retailers with ﬁve or more stores, selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER THE ENTERTAINER

Top right: Faye Rashad, Misirli's design and licensing manager (right), presented Phil Geary and Katie Gritt with the award for Best Multiple Retailer of Preschool Product for the second year in a row. Right: The Entertainer's marketing team, Phil Geary (chief marketing officer) and Katie Gritt (senior social media, content and PR manager) show off their new trophy.

Other ﬁnalists were:

Hamleys

JoJo Maman Bébé

Initial reaction: “We are delighted to pick up Best Multiple Retailer for the second year running! With our acquisition of Early Learning Centre earlier this year our preschool offering has gone from strength to strength and we’re delighted that this has been recognised.” Phil Geary, chief marketing officer, The Entertainer

Mothercare

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34-67_PPA WINNERS PAGES 2019.qxp_Layout 1 03/12/2019 16:20 Page 3

Sponsored by

Best Mixed Category Retailer of Preschool Products Criteria: Nominees could be UK-based retailers specialising in other areas but also selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER ARGOS

Top right: Senior toy buyer Mark Whitehead (second from right) was pleased to be taking to the stage to collect the award.

Initial reaction: "It's fantastic to win this Progressive Preschool Award as the whole preschool team at Argos have really been working hard for the last 12 months so this is fantastic recognition for all their hard work." Mark Whitehead, senior toy buyer, Sainsbury's Argos

Right: Rainbow Designs' managing director Anthony Temple prepares to open the golden envelope.

Other ďŹ nalists were:

B&M Stores

Boots

Matalan

P RO G R E S S I V E P R E S C H O O L

Primark

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Best Department Store Retailer of Preschool Products

Sponsored by

Criteria: Nominees could be UK-based department stores selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER BENTALLS

Top right: Tom Crompton, group licensing manager of Blues Clothing (right), presented the Bentalls' buying team with the award for Best Department Store Retailer of Preschool Products. Right: Bentalls' nursery buyers Grahame and Erin Hook take home the prestigious award.

Other ﬁnalists were:

Daniel’s of Windsor

Debenhams

Initial reaction: "We were honoured to have been nominated for such a prestigious award and were absolutely thrilled to have won in a category with such strong competition. I’m incredibly proud of all our colleagues who have worked so hard this past year and would like to thank them along will all our amazing suppliers.” Erin Hook, nursery buyer, Bentalls (part of the Fenwick group)

Harrods

P RO G R E S S I V E P R E S C H O O L

John Lewis

Selfridges

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Best Online Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based online retailers selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER AMAZON.CO.UK

Top right: Elizabeth Gee (centre) was delighted to be able to take Amazon's second Progressive Preschool Award back to the office (it also won in 2017). Right: Aykroyd & Sons' director Fﬁon Aykroyd prepares to announce the winner of the hotly-contested Best Online Retailer of Preschool Products.

Initial reaction: "We are so honoured to have won this award, it shows that we're doing something right! Thank you to everyone who runs the awards and of course everyone who voted for and supported us in the judging." Elizabeth Gee, vendor manager, Amazon.co.uk

Other ﬁnalists were:

Argos.co.uk

Character.com

Jojomaman bébé.co.uk P RO G R E S S I V E P R E S C H O O L

Kidly.co.uk

Very.co.uk

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Best Preschool Retail Initiative Sponsored by Criteria: Nominees could be UK-based retailers selling preschool product that has undertaken an activity or series of activities to promote the preschool market. These awards are for a retailer's speciﬁc initiative or its overall approach over the last year.

WINNER THE ENTERTAINER

Top right: The Entertainer's Phil Geary and Katie Gritt take to the stage to collect their second award of the day. Right: Nickelodeon's director of category Simta Sawnhey prepares to announce the winner of one of the afternoon's most hotly-contested categories.

Initial reaction: "We are extremely proud to pick up Best Retail Initiative for the second year running, this time for the Big Create in support of Young Minds. At The Entertainer, we ﬁrmly believe that businesses should be a force for good and we’re committed to continuing to create strong purpose-led campaigns to beneﬁt the communities we serve.” Katie Gritt, senior social media, content and PR manager, The Entertainer

Other ﬁnalists were:

Lidl

Mothercare

The Entertainer

for its giveaway newborn baby box promotion

for its ‘First Steps’ campaign focusing on ‘moments’

for its weaning workshop in partnership with Tommee Tippee

for its Balanced Play initiative with Fundamentally Children

for its Big Toy Rehoming initiative with The Salvation Army

P RO G R E S S I V E P R E S C H O O L

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Best Independent Nursery Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling nursery product. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER A3 BABY BARN

Top right: The A3 Baby Barn team are delighted to be on stage collecting their third PPSA award since 2014. Right: East Coast Nursery's executive chairman Eric White prepares to present the trophy for Best Independent Nursery Retailer.

Initial reaction: "To say that we were thrilled to win is an understatement. As soon as we heard our name being called we shrieked, whooped and were out of our chairs and straight up on that stage! The whole team was ecstatic and overwhelmed - it really does mean so much to all of us and is the icing on the cake as we celebrate our 25th birthday this month." Amanda Heppel, owner, A3 Baby Barn

Other ďŹ nalists were:

Bababoom Essex

Baby Birds Dorset

Babyland Fife P RO G R E S S I V E P R E S C H O O L

Pushchair Expert Boston

Tangerini Burnley

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Best Independent Apparel Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling preschool clothing and accessories. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER SNUGG

Top right: Presenting the award for Best Independent Apparel Retailer was Amscan's licensing director Mel Beer (right). Right:. Snugg's owner Amy shows off her brand new shiny trophy.

Initial reaction: "I am in shock, I still can’t quite believe it. It feels amazing to have this recognition and I am so grateful to the companies that put me forward for this award. It is truly something I will never forget. As well as our suppliers we would like to thank all our lovely customers both in store and online for their support.” Amy Cutill, owner, Snugg

Other ﬁnalists were:

B. Biscuit Sheffield

Bo-Belles Boutique Leek

My Little Things Knebworth P RO G R E S S I V E P R E S C H O O L

Pickles & Lillies Suffolk

Pud Store Doncaster

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Best Independent Toy Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling toys and other play product. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER TOY GALAXY

Top right: Sharon Poulter, Smiffys' senior marketing manager, took to the stage to present Toy Galaxy's Bhav Patel with the trophy for Best Independent Toy Retailer. Right: Toy Galaxy's managing director Bhav was over the moon with the award - once he realised it was actually for him!

Initial reaction: "Hearing our name called didn’t really sink in as I was half expecting one of the other worthy ﬁnalists to get up! So you could say it was shock and disbelief that my great team managed to win in a category against other independents who pour their hearts and souls into their businesses. We are proud and ecstatic to be the winner of this category." Bhav Patel, managing director, Toy Galaxy

Other ﬁnalists were:

Hoiti Toyti Toy Little Imps Shop (Toymaster) Glastonbury Bromsgrove

Wally’s Toys Thame P RO G R E S S I V E P R E S C H O O L

Weasel and the Bug Chester

Toys UK High Wycombe

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Best Independent Giftware Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling preschool gift product. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER THE GROWING TREE

Top right: The award for Best Independent Gift Retailer was collected by Tracey Thorpe, on behalf of the whole Growing Tree team. Right: Hippychick's sales director Jeremy Minchin took to the stage to announce the winner of this important category.

Initial reaction: "Thank you so much to everyone who voted for us to win this award, it means a great deal. Thanks also to all our lovely suppliers, distributors and of course customers! We couldn't do it without you." Pamela Empeslidis and Maria Arnesson, co-owners, The Growing Tree

Other ďŹ nalists were:

Brown Bear Witney

My Small World Puffâ&#x20AC;&#x2122;s Toyshop Toy Store Wymondham Somerset P RO G R E S S I V E P R E S C H O O L

The Nursery Shop Abingdon

The Olive Branch Castle Donnington

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Best Preschool Apparel and Accessories Range Sponsored by Criteria: Open to all apparel and accessories aimed at 0-5 year olds. This includes nightwear, daywear, outerwear, underwear, footwear, dress-up as well as accessories as bibs, changing bags, swimwear aids. To qualify all products entered must have launched at retail in the UK between 8 July 2018 and 7 July 2019.

WINNER AYKROYD & SONS

Top right: The Aykroyd & Sons team took over the stage as they collected the award for Best Preschool Apparel and Accessories from Wildbrain Spark's commercial director Rachel Taylor (far right). Right: Aykroyd's Adam Robson (left), Roseanne Edwards and Rob Broadhurst were delighted to be walking away with the trophy.

Initial reaction: "We were delighted to be nominated for this award, we were up against some fantastic product. Hearing our name as winners was a fantastic feeling, I think we all started shouting (quite loudly!). Winning made this year's event extra special." Fﬁon Aykroyd, company director, Aykroyd & Sons

Other ﬁnalists were:

Billie by Billie Faiers baby clothing range

Brave and Brilliant collection

Flower Fairies collection by Childrensalon

Peppa Pig range for Mothercare

from George at Asda

from Frugi

from Childrensalon.com

from Dennicci

P RO G R E S S I V E P R E S C H O O L

The Very Hungry Caterpillar range from JoJo Maman Bébé

PreschoolNews Advert 165 x 245_Layout 1 04/01/2018 16:20 Page 1

@Prog_Preschool @Prog_Preschool

PreschoolNews.net is the new online PreschoolNews.net thepreschool new online resource foristhe product and retail resource forsector. the preschool product and From the publishers ofretail Progressive sector. FromPreschool the publishers of Progressive Magazine and the organisers of Preschool Magazine and the organisers of this the Progressive Preschool Awards, the Progressive Preschool Awards, this new website and e-newsflash portal will new website and e-newsflash portal will views, and provide the very latest news, provide theanalysis very latest news, views, and across the preschool product analysis across preschool andthe retail sector. product and retail sector. Launching with an unrivalled email Launching with an unrivalled subscriber base of email 12,087 readers, a subscriber base of 12,087 readers, a will land twice weekly newsflash is the online resource for twice weekly newsflash land PreschoolNews.net directly in thewill inboxes of everyone the preschool product and retail sector. From the directly in the inboxes of everyone in this fast-paced industry. publishers of Progressive Preschool magazine and the in this fast-paced industry. A modern, easy to navigate organisers of the Progressive Preschool Awards, this A modern, easy to navigate website will provide a central website and e-newsflash portal provides the very latest website willresource provide for a central the trade too, offering news, views, and analysis across the preschool product resource fornews, the trade too, offering in-depth articles,and an industry retail sector. news, in-depth an industry jobsarticles, board, retail analysis, digital issues of jobs board, Progressive retail analysis, digital issues of With an unrivalled base of 12,087 Preschool, and much much email more.subscriber All advertising on the website is Progressive Preschool, and much much more. All advertising on the website isand every readers, a twice weekly newsflash lands directly in the duplicated to each duplicated to each and every inboxes of everyone in this fast-paced industry. The magazine and awards do a great job in newsflash, giving advertisers The magazine and the awards a great toy, job nursery, in newsflash, giving advertisers joining dotsdo between gift, huge visibility and direct impact A modern, easy tohuge navigate website provides aimpact central joining the apparel, dots between toy, nursery, gift, visibility and direct publishing, and of course licensing to retail buyers. resource for the trade too, offering news, in-depth apparel, publishing, of offering course licensing - enhance to retail buyers. and this and digital will further articles, an industry jobs board, retail analysis, digital and this digital offering will further enhance our position as a trade issues mediaofpartner that Preschool,PreschoolNews.net Progressive and much is much more. is published our positionoffers as a trade mediaresponse partner that published a tangible to advertisingPreschoolNews.net by preschool sector experts, for offers a tangible response to advertising by preschool sector experts, for investment. preschool trade experts. PreschoolNews.net is published by preschool sector investment. preschool trade experts. experts, for preschool trade experts.

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46_PPS_November December 2019.indd 34

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Best Preschool Toy Range (12m+) Sponsored by Criteria: Open to all toys and games aimed at 0 – 5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2018 and 7 July 2019.

WINNER PLAYMOBIL

Top right: The PLAYMOBIL team collect the hotly-contested award for Best Preschool Toy Range from BBC Studios' senior licensing manager, Julie Kekwik (right). Right: PLAYMOBIL's Adam Moore, Jamie Dickinson (centre) and Kate Krakowiak were pleased to be collecting the second product award of the afternoon.

Initial reaction: “We make our toys for children to enjoy but it’s always a pleasure when they are recognised in industry awards by adults and testers alike. Our goal is to stimulate young imaginations, providing children with the opportunity to tell their own story. Taking home the award for Best Preschool Toy Range shows that we are doing our job well.” Jamie Dickinson, marketing and display manager, PLAYMOBIL

Other ﬁnalists were:

Go2 and Buzzy BSX

Magic touch piano

from Berg Toys

from Baby Einstein and Hape

Paw Patrol Ultimate Rescue Vehicles

Thomas & Friends Big Loader

from Spin Master

from Tomy and Mattel

P RO G R E S S I V E P R E S C H O O L

Wooden activity walker from Le Toy Van

EXPLORE DISCOVER AND

EARLY STEM LEARNING FROM 5 - 8 YEARS

BEST PRESCHOOL STEM RANGE 2019

Visit our website for the full range of products

James Galt & Co. Ltd. • Sovereign House • Stockport Road • Cheadle • Cheshire • SK8 2EA Tel: 0161 428 9111 • eFax: 0161 601 0208 • www.galttoys.com • Jumbodiset Group

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Best Preschool STEM or Educational Range Sponsored by Criteria: Open to all technology-based, educational or STEM product aimed at 0-5 year olds. Home of

WINNER GALT

Top right: Dr Amanda Gummer, founder and ceo of Fundamentally Children, is delighted to present the GALT team with the STEM award. Right: An enthusiastic Galt's Jennifer Murray (left) and Sophie Cross are delighted to be taking the trophy back to the GALT office.

Initial reaction: "We were honoured to be ﬁnalists in the awards and were over the moon when we heard our name being announced as the winners! We are extremely proud of our Explore & Discover range and thank all of the creative team at Galt for their efforts – we couldn’t be happier!" Jennifer Murray, senior product development manager, GALT

Other ﬁnalists were:

Count with Peppa from Trends UK

Kids First Coding Secret Scholar & Robotics science range from Bigjigs Toys experiment kit from Thames & Kosmos P RO G R E S S I V E P R E S C H O O L

Solar system range

World of Eric Carle collection

from Personalised Memento Company

from Insect Lore

Best Preschool Publishing Range

r 20 yea

l Ce e th

y Birthda p p Hahat s not my y

o k of s

eb be ra ti n g sts bo y l e lli n g touch y -fe e

New releases for 2020

To order books and POS, please contact your local Usborne Territory Manager usborne.com/uksales

00_PPS_November December 2019.indd TNM Progressive School Ad.indd 11

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Best Preschool Publishing Range Sponsored by Criteria: Open to all books, comics and greeting cards aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2018 and 7 July 2019.

WINNER USBORNE

Top right: Esteemed 'That's Not My...' author Fiona Watt (centre) makes a rare appearance to collect the award with the Usborne Publishing team. Right: Redan Publishing's managing director Julie Jones takes to the stage to reveal the winner of the hotly-contested Best Preschool Publishing category.

Initial reaction: "We are absolutely thrilled to have won such a prestigious award for our beloved That’s Not My… series, especially in the year of its 20th anniversary! It's a huge team effort at Usborne, but particular thanks go to author Fiona Watt, illustrator Rachel Wells and designer Non Taylor." Anna Howorth, director of global branding and UK marketing, Usborne Publishing

Other ﬁnalists were:

Felt Flaps collection

Find Out About: Horace & Feelings Co collection

from Nosy Crow

from Hachette Children’s Books

from Signature Books

Spot’s Tractor from Penguin Random House Children’s

We’re Going On A Bear Hunt Let’s Discover series from Walker Books

P RO G R E S S I V E P R E S C H O O L

Discover the complete Chicco sleeptime family to enjoy precious moments together.

CHICCO.CO.UK

74337_Chicco_Prog_PreSchool_Ad_245x165_v1.indd 1 52_PPS_November December 2019.indd.indd 1

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Best Preschool Home or Furniture Range Sponsored by Criteria: Open to all bedding, furniture, lighting and home décor products aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2018 and 7 July 2019.

WINNER CHICCO

Top right: Chicco's team took to the stage in force! From second left to second from right: Joe Boniface, Marion Mounier-Vehier, Holly John and Mitch Levine. Right: As exhibition organiser for Harrogate International Nursery Fair, Adrian Sneyd was delighted to be able to announce the winner of this competitive category.

Initial reaction: “We were absolutely delighted to win the Best Preschool Home or Furniture range award! We are extremely proud of this great product. Our entire team worked very hard to bring it to life, both in Italy and in the UK, and we thought of them all while receiving the trophy.” Marion MounierVehier, group product manager, Artsana UK & Ireland

Other ﬁnalists were:

2-in-1 night light Eton projector expandable from Infantino cot bed

Kubbie sleep travel cot

Nebraska Sleigh Cot2bed

Space range storage boxes

from Joie

from East Coast Nursery

from Potwells

from Boori P RO G R E S S I V E P R E S C H O O L

The award-winning children‘s audio system Toniebox … and it‘s collectible licensed audio characters Tonies!

Pop me on and play! It’s that simple. Pick a Tonie, put it on the Toniebox and your audio adventure begins.

Put the Tonie on top …

sit back and enjoy listening.

Heard enough? Just take your Tonie off.

Ready for more? Simply put it back on.

You’ve got the magic touch! No complicated controls or confusing displays. It couldn‘t be easier.

Tap to switch chapters.

54_PPS_November December 2019.indd 1

Press the ears to adjust the volume.

09/12/2019 17:15

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Best Preschool Gift Range Sponsored by Criteria: Open to all giftware products aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2018 and 7 July 2019.

WINNER BOXINE

Top right: Boxine's country manager Matt Keudel was particularly pleased to be called on stage to collect the PPSA trophy. Right: Centum Books' managing director Fiona McMillan prepares to open the golden envelope to reveal the worthy winner!

Initial reaction: "It was an overwhelming and unforgettable moment to hear our name called as the winner, especially with such strong competitors. It was great to see all our effort and hard work of this ďŹ rst year has been worthwhile. I had to call the two founders Patric and Marcus in Germany directly after the ceremony to share the fantastic news!" Matt Keudel, country manager, Boxine

Other ďŹ nalists were:

Animal Fairies wooden toy range

Christopher ewan Deluxe Robin collection from SweetDreamers from Posh Paws

from Orange Tree Toys

P RO G R E S S I V E P R E S C H O O L

Peter Rabbit gift range for Mothercare

Peter Rabbit nursery collection

from Widdop & Co and Dennicci

from Rainbow Designs

3wayFamily Our most complete travel system ever

From babyâ&#x20AC;&#x2122;s first trip to exploring with a little one, our 3wayFamily system ensures safe, comfortable travel at every stage. The Jade, Pebble Pro i-Size, and Pearl Pro i-Size meet the unique needs of a growing child for parents peace of mind. The 3wayFix base secures them all to the car in a simple slide or click to make light work of every journey.

maxi-cosi.co.uk/3wayfamily

00_PPS_November December 2019.indd 1

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Best Wheeled Goods or Car Seat Range Sponsored by Criteria: Open to all prams, pushchairs, car seats and infant carriers aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2018 and 7 July 2019.

WINNER DOREL

Top right: Vista PR's managing director Jane Pavia-Davies (right) presented Dorel with its award for the mobility category. Right: Dorel's marketing communications manager Nicola Coletti (right) and graphic designer Priscilla Reyes were thrilled to be collecting their trophy.

Other ďŹ nalists were:

Flexa stroller from Diono

Initial reaction: "At Maxi-Cosi we pride ourselves on leading the way for innovation in travel safety for children and as the Progressive Preschool Awards are judged by industry professionals and our retailers, there is no greater recognition. We are thrilled to have received such an accolade for our ground-breaking product line. It was a great event and we are honoured to have been a part of it.â&#x20AC;? Nicola Coletti, marketing communications manager, Dorel

Fold & Go i-Size car seat

i-Spin 360 car seat

Joolz Day 3 stroller

FastFold stroller

from Chicco

from Joie

from Joolz

from Micralite

P RO G R E S S I V E P R E S C H O O L

SOAK UP

THE SEASON Our award winning Moby Bath Collection makes bath time safer and more comfy for everyone!

smart sling™ 3 STAGE BATH TUB

waterfall RINSER

non slip BATH MAT

ukoffice@skiphop.com | 01582 434250 | @skiphop.uk 58_PPS_November December 2019.indd 1

spout COVER

05/12/2019 11:20

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Best Preschool Essentials Range Sponsored by Criteria: Open to all feeding, sleeping, travel and other essential products aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2018 and 7 July 2019.

WINNER SKIP HOP

Top right: The Skip Hop team collect the hotlycontested award for Best Preschool Essentials Range from Alpha Group's Reg Sookee (far right) and Sam Hollingsworth (second from right). Right: (l-r) Skip Hop's Greg Stanton, Katey Sawyer, Jon Tilley and Emma Finch were delighted to be taking the trophy home.

Initial reaction: “What a brilliant afternoon! The Progressive Preschool Awards are a celebration of a year’s work for the industry and we love being a part of it. These accolades are highly respected as they are judged by retailers and elites in their ﬁeld, so it’s an honour for the Skip Hop Moby range to have won the Best Preschool Essentials Range." Jon Tilley, UK country manager, Skip Hop

Other ﬁnalists were:

Bliss Superhero collection from Close

Hanging toiletry My Carry pouch with Potty range from My Carry Potty accessories

Plenti+ nursing pillow and toy bar

Potette Plus convertible travel potty

from Beaba

from Ingenuity

from Potette

P RO G R E S S I V E P R E S C H O O L

We are pleased to announce... Following the continued growth of Poetic Brands in the adult apparel and nightwear sector, we have now established a

Babywear, Childrenswear and Accessories division. Forming part of the PDS Group, Poetic Brands can offer manufacturing capabilities to include

Daywear, Outerwear, Swimwear, Nightwear & Accessories.

For more information please contact: Anne Bradford - Director E-mail: AnneB@poeticbrands.com Tel: +44 (0) 1923 249497 Mob: +44 (0) 7788 585343

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Best Preschool Kids’ Lifestyle Range Sponsored by Criteria: Open to all lifestyle products and accessories aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2018 and 7 July 2019.

WINNER LITTLELIFE

Top right: LittleLife's marketing manager Nina Cochran was thrilled to hear LittleLife named as the winner of the inaugural lifestyle award.

Right: Poetic Brands' director Anne Bradford was pleased to be announcing the winner of the brand new lifestyle category.

Initial reaction: "I was completely thrilled to hear the LittleLife product name being called out as the winner in such a hot category! This was quickly followed by some stage nerves, and afterwards I felt so happy for the product team here who work so hard and couldn’t wait to tell them.” Nina Cochran, marketing manager, LittleLife

Other ﬁnalists were:

Babiators Blue Dinosaur and Peter Rabbit Series Sunglasses Swan Lake baby collection from Babiators keepsake boxes from Enesco from Personalised Memento Company

Prehistoric Land bamboo tableware range from Rex London

P RO G R E S S I V E P R E S C H O O L

SkipHop Zoo collection from SkipHop

PreschoolNews Advert 165 x 245_Layout 1 04/01/2018 16:20 Page 1

PreschoolNews.net is the online resource for the preschool product and retail sector. From the publishers of Progressive Preschool magazine and the organisers of the Progressive Preschool Awards, this website and e-newsflash portal provides the very latest news, views, and analysis PreschoolNews.net across is thethenew online preschool product and retail sector.

@Prog_Preschool Brought to you by the publishers of

resource for the preschool product and retail With an unrivalled email subscriber base of sector. From the publishers of Progressive 12,087 readers, a twice weekly newsflash lands directly in the inboxes of everyone Preschool Magazine and the organisers of in this fastpaced industry. PreschoolNews Advert the Progressive Preschool Awards, this 165 x 245_Layout 1 04/01/2018 16:20 Page 1 A modern, easy to navigate new website and e-newsflash portal will website provides a central resource for the trade too, offering news, provide the very latestin-depth news,articles, views, an and industry jobs board, retail analysis, digital issues of Progressive Preschool, analysis across the preschool product and much much more. and retail sector. PreschoolNews.net is published by preschool sector experts, for preschool trade experts.

@Prog_Preschool

Launching with an unrivalled email subscriber base of 12,087 readers, a twiceADVERTISING weekly newsflash will land PreschoolNews.netEDITORIAL AND COMMERCIAL AND CONTENT is the new online preschool and retail Jo in Pilcher jop@max-publishing.co.uk Jacqui Parrproduct jacquip@max-publishing.co.uk directly the inboxes of everyone resource for the sector. From the publishers of Progressive Rob Willis robw@max-publishing.co.uk Sam Loveday saml@max-publishing.co.uk in this fast-paced industry. Preschool Magazine and the organisers of the Progressive Preschool Awards, A modern, easy to navigate PreschoolNews.net this new website and e-newsflash portal will website will provide a central provide the very latest news, views, and across the preschool product resource for the trade too, offering analysis and retail sector. news, in-depth articles, an industry Launching with an unrivalled email jobs board, retail analysis, digital issues of subscriber base of 12,087 readers, a 62_PPS_November December 2019.indd 1 twice weekly newsflashAll will advertising land Progressive Preschool, and much much more. on the website is

04/12/2019 12:23

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Best Infant Development Range Sponsored by Criteria: Open to all toys and play product aimed at 0 - 1 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2018 and 7 July 2019.

WINNER HALILIT

Top right: Halilit's national accounts manager Amy Wildman (second left) and managing director Judith Stark (second right) collected the trophy from Progressive Preschool's Samantha Loveday. Right: Despite having to travel all the way from the back of the room, the Halilit team was over the moon with the win.

Initial reaction: "As we were seated at the back of the room we had resigned ourselves to the fact that it was not going to be and so it took a few moments for the reality to sink in! Needless to say, we were thoroughly delighted with our award and the fact that the votes came from experienced industry retailers makes it even more meaningful." Judith Stark, managing director, Halilit

Other ďŹ nalists were:

4-in-1 GrowWith-Me Playland

4-in-1 Superseat

Kaloo Jungle collection

Taggies Molasses Sloth

from Summer Infant

from Juratoys

from Mary Meyer

from Infantino

Tiny Love Magical Tales collection from Dorel

P RO G R E S S I V E P R E S C H O O L

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Sponsored by

Best Preschool Marketing and Communication Campaign Criteria: The campaign can cover any kind of marketing communication including TV advertising, PR campaign, promotion, sponsorship or other initiative for any preschool product or service. It must have appeared in the UK market during the period between 8 July 2018 and 7 July 2019.

WINNER THE ENTERTAINER

Top right: Third time's a charm! The Entertainer's Katie Gritt and Phil Greary collect their ﬁnal award of the day. Right: Azaria PR's managing director Amber Steventon gets ready to open the golden envelope and reveal the winner.

Initial reaction: “We couldn’t be happier to pick up this award for The Big Toy Rehoming! Our environment is of paramount importance and the campaign aims to prevent toys from ending up in landﬁll while also supporting the Salvation Army. This has resonated extremely well with our customers and we’re really grateful to them for supporting the campaign and making it so successful.” Katie Gritt, senior social media, content and PR manager, The Entertainer

Other ﬁnalists were:

Entertainment One

with Peppa Pig’s Festival of Fun campaign

with PJ Masks’ Small Space Day at the National Space Centre

Nanas Manners

Rocket Licensing WildBrain

with Handy Hints for Starting Nursery and School

with The Very Hungry Caterpillar weekend at The Eden Project

P RO G R E S S I V E P R E S C H O O L

with Teletubbies’ Baby Sensory/Toddler Sense

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Sponsored by

Best Wholesaler or Distributor of Preschool Product Criteria: Open to all distributors and wholesalers of infant and preschool product, operating in the UK. Companies must be successfully trading, and are entered based on excellence in product selection, marketing, retail support, distribution potential, customer care and online activity.

WINNER HIPPYCHICK

Top right: A delighted Jeremy and Julie Minchin (centre pair) make the most of their time on stage as they collect the trophy for Best Wholesaler or Distributor. Right: Diono's EMEA marketing manager Rob Sykes prepares to reveal the winner of the wholesale category.

Initial reaction: “I was full of nervous anticipation beforehand, certain that it would go to one of our competitors and we would have to be really ‘pleased’ for them! Then it was exhilaration at the fact that somehow it had all gone the right way and trying to make sure I didn’t trip, fall, or make a hash of accepting the award. Back at the table with everyone happy for us what a great feeling!" Jeremy Minchin, sales director, Hippychick

Other ﬁnalists were:

AB Gee

bébeléphant

Cheeky Rascals

P RO G R E S S I V E P R E S C H O O L

Kidcentral

Little Concepts

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Outstanding Achievement Award Sponsored by Criteria: The outstanding achievement award is open to all individuals in the preschool sector, be they retail, supplier, licensing or otherwise. Nominations were sought by way of recommendation, based on individual achievement, knowledge and performance in the preschool industry.

WINNER ROBERT ANSLOW

Top right: The highlight of the afternoon came when Toymaster's retail manager Brain McLaughlin presented the BPA's Robert Anslow with the Outstanding Achievement Award for 2019. Below right: A shocked Robert gave an emotional speech to the room as he took to the stage to collect the ﬁnal trophy of the day.

Initial reaction: “I was totally stunned and overwhelmed when I realised that it was my CV being read from the stage! The honour was so unexpected as I am not generally a ‘front man’ but work quietly behind the scenes. It is a great feeling to realise that people recognise my contribution to the nursery industry spanning almost 50 years and I am truly grateful to the PPS team and everyone who put me forward for this prestigious tribute.” Robert Anslow, chairman of the BPA and managing director of HINF

P RO G R E S S I V E P R E S C H O O L

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INVESTORS’ TALK

his year’s Kind und Jugend show saw Touker’s ever-growing portfolio of nursery brands sharing a stand, with teething brand Matchstick Monkey showing alongside Babocush, Brizi, Cosi Care and Pottiagogo, all making the most of the opportunity to be seen by an international audience of buyers and industry experts. Touker’s relationship with the nursery industry began in earnest in 2016, when he first teamed up with Katie Windridge, founder of Matchstick Monkey. The nowinternational brand has grown exponentially since then, going from

With a growing portfolio of nursery brands under his belt, Kind und Jugend was the perfect place for PPS to speak the nursery industry’s favourite Dragon, Touker Suleyman – and his new business partner and fellow Dragon’s Den investor Tej Lelvani – about the power of preschool brands. Above: PPS meets the Dragons (l-r): Charles Williams (general manager at Low Profile), Katie Windridge (founder of Matchstick Monkey), Tej Lavali (Dragon), Touker Suleyman (Dragon), Rob Willis (PPS publishing director) and Jacqui Parr (PPS editor).

strength-to-strength, launching brand extensions and celebrating several award wins in that time. Is it that success which keeps Touker coming back for more? “More than anything else, the products we have on show have a real synergy,” he began, highlighting the impressive exhibition space. “The different brands work well together here and of course that fantastic synergy can be utilised for distribution channels as well.” But Touker isn’t shy about investing in a wide variety of markets, so why the focus on nursery? “This industry is a really interesting sector to be involved with,” he explained. “The economic cycle is quite constant as well, so for me it makes perfect sense!”

Above: Touker and Tej have teamed up for nursery brand Matchstick Monkey. Below: The Pottiagogo is designed to make travelling with young children much easier.

Left: Lauren shows off Cosi Care at Kind und Jugend 2019. Below: Being joined for the interview by Charles, Tej and Katie was an unexpected bonus.

TIME TO GO

SCRATCH THAT

A one-handed travel solution to potty training, the husband and wife team behind Pottiagogo have been with Touker since March 2019 and the product is expected to be at retail in less than a year. Recyclable packaging and affordable biodegradable liners make it an ecofriendly option.

Cosi Care is the newest nursery company to be added to Touker’s investment portfolio. Developed by Lauren Bell as part of her final year at university, it’s an electronic skincare product ideal for children and babies with eczema which is set to launch at UK retail in spring 2020.



PROGRES SIVE P R E S C H O O L

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Breathe Eazi with Brizi

Brizi Baby will remove carbon monoxide, sulphur dioxide and particles of metal, rubber and dust that are not visible to the naked eye.

BREATH OF FRESH AIR Dragon’s Den fans will remember this one from the telly – Brizi is a pollution-filter for buggies, invented four years ago when Yosi Romano’s new daughter was engulfed in a cloud of exhaust smoke. He has been working with Touker for the last two years and will launch at retail in s/s 2020.

Brizi creates a clean air barrier in the child’s breathing area, both delivering clean air and preventing polluted air from entering the breathing zone. Brizi is seamless and does not use any kind of canopy or masking. We believe that a child should always be engaged with its surroundings and that protection should not mean isolation.

INVESTORS’ TALK

Tej also points out that both he and Touker were particularly excited by the quality, messaging and story Eazi behindBreathe the brand. “We always have to ask ourselves –Brizi what is it that makes with people spend money on one thing over another? Matchstick Monkey is a success story in real life, it’s not just something that is doing well because of Touker’s involvement. As the founder, we ensure that Katie always has the final say when we’re looking at ways to develop and drive the brand forward.”

Brizi Baby’s proprietary filter is medical grade, similar to the filters used in hospital incubators.

Above: The Brizi filter fits into the pushchair and can help lower pollution by up to

It consists of 2 layers: A carbon layer that helps filter harmful gases, and a specially designed nano-metric woven fabric layer that intercepts particulates (PM2.5)

80%. Right: This lion is one of the latest  Because Matchstick Monkey is additions to the Matchstick Monkey family. already being distributed worldwide (into 50 different countries at the expert and healthcare specialist Tej last count) Touker has been able Lelvani. After swearing us to secrecy to exploit that targeted network of until the embargo was lifted (we buyers when adding other nursery pinky-promised, of course), Touker companies into his portfolio. excitedly shared the news that Tej “Katie has done a fantastic job,” had recently joined him in investing he said. “The consumer response to in Matchstick Money, the awardher product has been magnificent, winning baby products company. because the product is right and While Touker’s team has spent the price is right. And it’s safe – the last few years helping to that’s of the utmost importance build the teething brand into an in this industry. Parents always extremely successful business, Tej want to know product is safe.” plans to capitalise on his unrivalled Touker also points out that product knowledge of the healthcare industry must be fashionable as well. “Trends and help Matchstick Monkey will always change and develop. become a staple on the shelves of In order to be successful, product pharmacies around the world. must always be developing.” Matchstick Monkey launched at “I’ve been following the fortunes of It’s no surprise then, that Touker Harrogate International Nursery Matchstick Monkey for a while now MM-Lookbook_2019_V2.indd ensures that his portfolio is also 12 fair, four years ago. Founder Katie and I’m really looking constantly being Left: The Babocush is Windridge has been in partnership forward to collaborating updated. For someone designed to relieves gas, with Touker for the last three years colic and reflux and reduce with Touker and Katie,” who is inundated and the brand has developed and flat head syndrome. he told us. “It’s a great with investment grown into a multi-million worldwide quality product, which opportunities at Colic & Reflux brand since then. makes it perfect for the every turn, how does Relief Cushion “I still can’t believe how well we pharmaceutical market he choose which have done,” said Katie. “The journey we’ll be launching it into companies are worth from when we started to being as we help to build the a second look? stocked in key retailers across the UK range even further.” “We are always and worldwide has been beyond my Tej will be capitalising on the lookout for wildest dreams.” on his pharmacy network interesting new and international products and people While it’s undoubtedly tough at expertise, making the that we can bring retail at the moment, Touker believes most of the fact that the on board,” Touker there has never been a better time two Dragons offer very revealed. “Businesses to get involved in business, thanks in different approaches and do generally come part to the advent of crowdfunding benefits across a number to us but there have and other initiatives for raising of business sectors. been cases of major capital. “It’s a great environment “The real asset that buyers giving us Invented by Kerry Nevins for exposure,” he explained. “And we’re investing in here a tip-off about a over 16 years ago, Babocush it’s exciting to see so many smaller, is the company and the great product they is an award-winning ‘tummydisruptive brands in the business brand,” he continued. have seen that just world. Big brands are looking to time’ cushion which soothes “We’re very hands-on needs a little help in those disruptive businesses; that’s colicky and fussy newborns and like to get involved getting it to market.” often where the future is!” with the businesses While it is public while holding them in a So does Touker have one final we invest in, so we’re knowledge now, natural, safe position. Kerry piece of advice for brands looking always looking for areas it’s fair to say PPS began working with Touker to break into the nursery market that we can contribute was surprised just two years ago and the in the future? “You need to have a to and add value to be joined by Babocush will be at retail by product which is unique and solves whenever there is an Dragons’ Den’s early 2020. a problem. And it has to be safe!” opportunity to do that.” pharmaceutical How Brizi Baby works

Brizi 2019 Lookbook

MONKEY BUSINESS

INTERNAL H E A R T B E AT

SOOTHING & COMFORTING

Less crying, more contentment

Peaceful, womb-like conditions

Relieves gas, colic and reflux discomfort

Next best thing to being held in your arms

Reduces time taken to burp baby

Happy Baby, Happy You!

Allows airways to remain open and relaxed

NEWBORN 0-6 MONTHS

TUMMY TIME

Attaches to your rocker / bouncer / baby chair

Helps prevent flat-head syndrome

Portable & lightweight

Strengthens baby’s neck, back and trunk

Features soothing vibrations plus a gentle heartbeat sound

Promotes cognitive development

SETTLE DOWN

PROGRES SIVE P R E S C H O O L

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FEEDBACK 73

TALKING SHOP A few months ago, a group of retailers and buyers from right across the preschool world came together to cast their votes for the finalists and eventual winners for the product categories of the Progressive Preschool Awards 2019. Of course, with so many fabulous retailers in the room, PPS couldn’t resist picking their brains about how business has been over the past year – and here’s what we found out.

Above: The judging process saw a wide range of preschool product being put through its paces by the judging panel.

Jade Crow nursery, toy and gift buyer, JoJo Maman Bébé

Lucy Long buying executive, Character.com

“ We haven’t seen any downward sales trends at all this year. In fact, we’ve seen an uplift, particularly with the big movies such as Toy Story 4 and Lion King. We’ve bought in new product and they were selling through extremely well with organic sales before we even had a chance to promote them. We’re hoping that the Christmas boost will level out any losses we might see from Brexit concerns. It’s a really busy time for us but we have some great new lines ready in preparation and we’re hoping to see a spike in sales from those. In the lead-up to Christmas we’ll be focusing on the release of Frozen 2, with a whole range of new designs in the pipeline. We have made a real effort to make sure that this range is more design-led, widening the appeal for sightly older children who might not want an in-your-face licensed product.” Above: Lucy (right) and merchandise assistant Aimee Kelsey get stuck into the toy category.

“ The last year has been a bit of a mixed bag – business instore is a bit slower but online is doing really well and people are buying a bit of everything. We are continually acting to drive people instore with VIP events and experiences – the ultimate aim is to get people in at maternity stage so they can establish brand loyalty with us! There are quite a few clothing and nursery suppliers who are really on board with the sustainability trend but it can still be quite hard to find eco toys and play products with less plastic packaging. We’re hoping that will have changed dramatically by this time next year. Although it’s all a Catch 22 situation of course; really people should be buying less but buying better! We are always very careful to keep developing the fashion side of our business – we are seeing lots of recycled materials helping to reduce waste and that awareness is coming through in the look and style of the products as well.” Above: (left to right) Sarah Liversidge, Anna Varsanyi and Jade Crow came along to give a number of different perspectives from JoJo Maman Bébé.

PROGRES SIVE P R E S C H O O L

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FEEDBACK 75 Corrine Northover senior buyer, M&Co

Anna Bray childrenswear buyer, John Lewis

Above: Anna takes a break from the judging to share her thoughts on the preschool sector.

“ Trade has been steady so far this year, but for us it’s all to come in the lead up to Christmas. The summer has been a little slow, but that’s partly due to the good weather and partly due to people waiting for the end of season reductions. Everyone is waiting for the bargains! Trends have been quite interesting, but we expect sustainability – the buzz word for 2019 – to become the norm very quickly. We don’t really know what to expect over the coming months, with Brexit hanging over everyone. We have a contingency plan so we should be ok.”

Katie Gritt senior social media, content and PR manager, The Entertainer

“ The last year has been a challenge in lots of ways and consumer behaviour has certainly been a bit different. Confidence is down and people are speculating over their purchases more and yes, a lot of that is down to uncertainty over Brexit. We’ve been preparing for it since last March so we have Above: Choosing their stockpiled some lines and feel confident that favourites wasn’t easy for Katie (right) and we have prepared well for most eventualities. colleague Sophia Szopa. There have been some strong movies around – such as Toy Story 4 and LEGO Movie 2 – which have both translated very well into product for us. The second half of the year is also looking strong, with both Frozen 2 and Star Wars expected to make a big impact over November and December. For Frozen 2 we are hoping for even a fraction of the impact of the original movie!” Amanda Heppel co-director and Samantha Dickman, manager, A3 Baby Barn

“ We’re pleased with how the year has gone so far as we are well up on 2018. We’ve put a lot more effort into our social media activity and are being as proactive as possible with our product offering. If something’s not selling we will take it off the shop floor immediately and have a conversation with the suppliers. Car seats have been selling much better this year, which is of course really great news for us. Suppliers need to be seen taking safety seriously so they are moving away from selling cheaply on Amazon. We sell across all budgets and styles but consumers are spending money and choosing iSize seats, so I think the message is finally sinking in. We have quadrupled the area of the shop that is dedicated to car seats – they take up a quarter of the shop now! We’re hoping that Brexit won’t affect business too much. If we’re all careful with stock then we shouldn’t have to let anyone down.” Above: Advocating for the independent sector, Amanda (right) and Samantha chose their winners carefully.

“ It’s been a really tough year for us, right across the business. Licensed product has been continually strong and that has really helped us through the season. Classic children’s brands such as Peter Rabbit and Guess How Much I Love You have been very strong for us, while new licences like Toy Story 4 have been a great boost for business as well. Our licensed designs have definitely become more fashion-driven and trend-led. We are using new techniques and design elements such as fringing, flip sequins and lenticular motifs – product has really moved on in this area. We are really looking forward to Frozen 3 launching in November, as we expect our sleepwear collection to do particularly well. It’s difficult to say how Brexit will affect business. We’ll be making sure that we have enough flexibility built into the business to react to any developments as and when they happen!” Below: The M&Co apparel and licensing buying team came out in force; (left to right) Shari Cabarello, Chloe Sargent, Corrine Northover and Nicole Osborne.

Louise Arnold buyer, Mothercare

“ Of course everyone knows there have been some big changes at Mothercare this year but really the ELC buyout has been a great opportunity to change a lot of things. Customer perception hasn’t been impacted at all; we are lucky in that they tend to be quite loyal anyway. Sales are generally quite good, particularly across home and travel but there is more competition out there now and so we are certainly having to rethink our strategy and move a bit quicker than we used to! From a product development point of view, sustainability has become more important across the board. We’ve been looking at eco-friendly products as well, but multifunctional products which last longer are crucial as well as it means people are buying less in the first place!” Right: Mothercare’s Louise Arnold (right) and Sophie Wallis begin making their selections.

PROGRES SIVE P R E S C H O O L

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London Calling

“

very year at Toy Fair, we see something new and exciting from our preschool exhibitors and I’m sure 2020 will be no different,” Majen Immink, director of fairs and special events at the BTHA, confidently tells PPS. The show – which runs at London’s Olympia from January 21-23, 2020 – is shaping up to be another corker. Having sold out exhibition space back in October, Majen explains that there will be 40 new companies exhibiting for the first time, including several with new preschool ranges. “These new exhibitors include some amazing preschool ranges such as Petit Collage, which develops a range of plush and wooden toys that are also eco-friendly,” she says. “2020 is shaping up to be another fantastic year for seeing the latest, most innovative preschool products that the industry has to offer. I am also excited to see Stick-O, the new preschool magnetic construction toy from Magformers. The range encourages toddlers to develop their motor skills through fun play. “Keel Toys also has a new sustainable range called CuddlEco that it will exhibit at Toy Fair for the first time. These plush toys will feature endangered animals and will be made with recycled materials.” David Kelly, md at Magformers UK, says that Toy Fair is a fantastic showpiece event. “It’s the UK’s primary toy trade fair, with a strong attendance by preschool product buyers,” he comments. “Every year we meet new buyers and our demonstrations are always well received. Stick-O

77_Toyfair.indd 43

Above: Toy Fair is traditionally home to many new preschool product launches including Moon and Me in 2019. Above right: Majen Immink, director of fairs and special events at the BTHA. Below: Exhibition space at Toy Fair 2020 sold out in October with 40 new companies due to make their show debut.

teaches children as young as 18 months to think three-dimensionally by making models through stacking and connecting. They’re also an early introduction to magnets, so preschoolers can start to explore how magnetic forces repel and attract.” Among the returning exhibitors, TOMY will be showing its expanded Toomies range and new additions to Lamaze including the Airtivity table. “As the UK’s largest dedicated toy trade show, Toy Fair is the perfect platform to demonstrate our newest preschool products to retailers and media,” Sarah Henderson, UK brand manager, tells PPS. “It gives us the opportunity to showcase how we’ve designed and improved our products every year to be at the forefront of the toy industry, consistently encouraging development through play.” While preschool toys have enjoyed a prominent place at Toy Fair from the very beginning, innovations and new technologies will be very much to the fore in 2020. PROGRES SIVE P R E S C H O O L

TOYFAIR 2020 77 January 2020 will once again see London’s Olympia packed to the rafters with the UK toy industry. As ever, the preschool category remains a key part of the show – both in terms of the products on show and the activities going on around them. PPS chats to show organiser, the BTHA, and two companies which will be using the event as a platform to launch new preschool lines to find out more. “Learning through play is a crucial part of a child’s development, so it’s no surprise that the sector is constantly innovating and coming up with new ways to teach and delight young children,” continues Majen. “As you’ll see at this year’s show, we see new trends emerging every year, with new technologies and innovations merging with the favourite toy trends of the past. Plush toys are always massively popular with preschoolers, while last year we also saw a resurgence in wooden toys.” One key innovation from the show organiser is the introduction of an Influencer Day on Wednesday 22 January. Majen explains: “Influencers are an increasingly important part of the media landscape at Toy Fair, and that includes the preschool market. Many who attend are family channels, with an audience of parents wanting the inside track on what’s new and exciting for their kids. For the preschool market, having the parent of a toddler describe and show why a new product is great for their kid’s development is fantastic exposure and a direct route to your audience.” It certainly sounds like there’s lots for exhibitors and visitors alike to look forward to, so it’s roll on January. Majen concludes: “Our aim for Toy Fair 2020 is to deliver an unmissable event for the toy industry, with everything you need to kick off the year under one roof. The UK toy industry is creative and innovative and our goal is to show that off to the world.”

03/12/2019 18:43

WHATâ&#x20AC;&#x2122;S NEW HALILIT TAF TOYS KIMMY KOALA TUMMY TIME BOOK This adorable, soft baby book is specially designed for tummy-time fun. Ten feature-packed pages are designed for two developmental stages with high contrast simple images for 0m+ and rich colours, textures and play activities for 3m+. Featuring a baby-safe mirror and delightful Joey Koala teether the tummy-time book is free-standing and perfect to help baby enjoy practising tummy-time skills.

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TAF TOYS KOALA ON THE GO MOBILE An adorable take-along musical mobile to keep little ones entertained whilst out and about. The extra-large clip allows for easy and secure attachment to most car seats and prams. With a delightful soft koala, snail and rainbow hanging toys that rotate as the mobile plays four captivating melodies, a lovely gift for new parents.

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Designed for two developmental stages, the 2-in-1 Tummy Time Pillow features two soft and differently padded pillows to provide soft and secure support right from birth. The smaller pillow provides soft, gentle support for newborns, holding elbows in place and providing high contrast illustrations to observe during important tummy time practise. As baby grows, the pillows fold together to provide firmer, comfortable support with a lovely crinkling sensory feature.

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PROGRES SIV E P R E S C H O O L

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SPRING FAIR 2020 79

2 – 6 February 2020, Birmingham NEC www.springfair.com

Spring Fair Focus Tell us a little about Spring Fair 2020 and why it will be useful for preschool retailers? “With the new re-edited and revamped Play & Tech sector, Spring Fair 2020 remains the most important marketplace for finding the preschool products and insights that will drive sales and profits throughout 2020 and beyond. Within hall 5, we will have dedicated areas for exhibitors of nursery-age toys and giftable toys where visitors will be able to speak to potential suppliers about the most engaging and exciting toys for the year ahead.” How important is the preschool market to Spring Fair? “We know that there can be a fine balance between toys which will stimulate imaginations and those that are purely educational. For retailers, finding those toys that occupy that sweet spot is crucial. Throughout the Play & Tech sector, visitors will find products that reflect this demand, with exhibitors like Smart Toys and Games, Skiphop, Berg toys and Creativ Company showcasing the newest offerings in this space.”

Are there any new toy or nursery names making an appearance this year? “There are plenty of new names to be excited about! In children’s clothing we have Blade and Rose with a collection that features a selection of truly unique trademarked designs for toddlers. We’ll also be welcoming Jiminy for the first time – started by two mums, the business is now Ireland’s biggest eco-conscious distributor of kids’ crafts. We also have really interesting new products from Innov8 Academy, including the company’s Bye Bye

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Above: New lines in toys, gifts and children’s apparel will be a focus of hall 5. Right: Yvette Marshall, play and tech sector head at Spring and Autumn Fair.

Blankie, which shrinks as its owner grows. There will be more to announce in the coming weeks and months too, so watch this space.”

Are there any big names or key launches that preschool retailers should make sure they have added to their show schedules? “Many of our leading exhibitors will be bringing new ranges to the show. Expect new products from visitor favourites such as TY UK, Hornby and Keel Toys. We’ll even have the latest in educational play from Zhejiang Beima education as it launches its new ‘Thinkertoy’.”

Below: Soft toys are a popular choice as they sit firmly in both the gift and toy categories.

With suppliers and retailers already looking forward to next year’s event, we spoke to Yvette Marshall, play and tech sector head at Spring and Autumn Fair to find out more about what’s in store for visitors to the 2020 show. What else is in store for preschool retailers making the journey to the NEC next year? “The show will continue to help businesses that are keen to drive more sustainable changes. We’re encouraging buyers to think about not only the price and quality of a product but of its environmental impact also. As part of the speaker programme, toy buyers will be treated to insights on the new trends in children’s play with a talk from Consumer Fluent’s global insights director, Ruth Clement, who will help buyers to fully appreciate the importance of licensed products and understand why nostalgia remains an important aspect of consumer purchasing decisions.”

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SPIELWARENMESSE 2020 81

Messe Delights F or the uninitiated, Spielwarenmesse – or Nuremberg Toy Fair – is the toy industry’s biggest global gathering. With the 2020 edition running from January 29 to February 2, 2020, the show is a full-on smorgasbord of toy excellence. Not only is it large in terms of square footage, but the visitor and exhibitor numbers also bear out its popularity: the 2019 show boasted 2,886 exhibitors from 68 countries, plus 66,876 trade visitors who travelled to Nuremberg from 132 countries. While all categories of toys are catered for – as well as sections for party, stationery, games, books and learning – the preschool sector is one which the show organiser has become increasingly focused on. “The Baby and Infant Articles segment is becoming increasingly important for the toy trade,” Ernst Kick, ceo of Spielwarenmesse, tells PPS, “and we’ve responded to this development at the show.” Spielwarenmesse launched a dedicated area to the sector back in 2017 – located in the passageway between Halls 2 and 3. This aims to highlight the product group while

TOY TRENDS 2020

Spielwarenmesse has identified three key trends for 2020 which will form part of the TrendGallery at next year’s toy fair. Identified by Spielwarenmesse’s international TrendCommittee, the three trends are: Toys for Future, Digital Goes Physical and Be You! Products which will fall within Toys for Future have a focus on climate protection and sustainability, promoting environmentally friendly behaviour and

Above left: Ernst Kick, ceo of Spielwarenmesse. Above: The Baby and Infant Articles category has a dedicated area between Halls 2 and 3 to showcase product.

giving trade visitors valuable insights into the category which encompasses baby toys, travel systems, baby textiles, card and food, plus home and safety. Ernst continues: “More than 300 companies will be showing their baby and infant articles at the next Spielwarenmesse. The majority of them are located in Hall 2 and part of Hall 3. They include long-standing exhibitors such as Habermaass from Germany, the US company Skip Hop and Nattou from France. First-timers in this category include Cam Cam Copenhagen from Denmark and Belgian manufacturer Tiny Magic.” In addition to the product ranges on the show floor, there are also two categories in the ToyAwards which highlight Baby & Infant and Preschool. A jury of expert judges look for certain criteria: safety, originality, fun factor, workmanship and quality, potential for retail success and accessibility of the product concept. The finalists and winners of the ToyAwards are on display at the TrendGallery in Hall 3A.

The standing of Spielwarenmesse – or Nuremberg Toy Fair – as a key business and networking platform is perhaps unrivalled and the 2020 show is shaping up to be another must-attend for the toy community. PPS chats to the organiser to find out more about the importance of the preschool category to the event.

The British Pavilion – located in Hall 12 – remains as popular as ever, too. Among the companies exhibiting within the lively and welcoming space include WOW Toys, Eduk8, Casdon, Early Years Resources and TTS Group among others. So, what can companies with preschool product hope to achieve at Spielwarenmesse that they can’t at other shows? Ernst concludes: “The Spielwarenmesse is the world’s leading fair for this industry. The mix of market leaders and start-ups creates a unique and diverse composition of products, providing trade visitors with a comprehensive overview – also for babies and infants. 29% of our exhibitors only ever appear at the Spielwarenmesse and, therefore, cannot be found at any other trade fair. This underlines the show’s standing as a key business and networking platform.”

Right: Toys for Future is one of the trends for 2020 at the fair.

raising awareness through play, with Spielwarenmesse believing that children are never too young to begin learning about these important issues. Digital Goes Physical, meanwhile, highlights the growing area of virtual figures and characters becoming ‘real’, while Be You is a celebration of play connecting everyone irrespective of origin, religion or appearance. Covering an area of approximately 1,000m², the TrendGallery in Hall 3A

is a key part of the show. As well as products, visitors can attend sessions in the Toy Business Forum with talks on the latest trends and on topics and challenges facing the trade, now and in the future.

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Once upon a time...

32 High Park Road, Kew Gardens, Richmond TW9 4BH • United Kingdom Tel: +44 (0)20 8878 2133 • sales@juratoys.co.uk • website www.Kaloo.com Jura Toys.indd 1

04/12/2019 12:27

FACTS AND FIGURES

“Our top five products are the SnüzPod bedside crib, the Babyzen YoYo, the Cybex Cloud Z, the Tonies box and (this one’s cheating a bit...) the full range of Joie car seats!”

THE AWARDS HAT-TRICK

A3 Baby Barn has won an incredible three Progressive Preschool Awards. It was named Best Preschool Retail Initiative in 2014 and Best Independent Nursery Retailer in both 2017 and 2019.

THE TOP

IN NUMBERS A3 Baby Barn is a 200 year-old barn full of baby goods and nursery equipment, based in the heart of Surrey. Now in its 25th year, the store prides itself on its in-store service and offering. PPS spoke to owner Amanda Heppel and manager Sam Dickman to find out the figures behind the store’s success.

ON THE WAY

“Rotating car seats. Customers want to buy from experts who know what they are talking about – ccar seat regulations can be confusing!” “Furniture unfortunately, and Moses baskets.”

ON THE WAY

OUT

Above: Owner Amanda Heppel (far left), manager Sam Dickman (second from left) and the rest of the team with their latest Progressive Preschool Award win, on 5 November 2019.

MY HERO!

“The Uppababy Vista, all day long.”

GETTING DIGITAL

• Best social platforms? Facebook and Instagram. • The most common search term used to reach a3babybarn. co.uk is ‘travel systems’. • The strangest search term used to reach a3babybarn.co.uk is ‘Barn Surrey’ Below: This stylish range of Tonies from Boxine is one of A3 Baby Barn’s favourite new products.

Above: A3 Baby Barn – barn by name, barn by nature. Below: The SnüzPod bedside crib is a strong performer for the store.

PEOPLE POWER

STORE STATS

The A3 Baby Barn team consists of eight people – including Rhubarb, the friendly shop dog!.

• A3 Baby Barn is about the size of one Olympic swimming pool. • Average spend per transaction is around £500. • The last delivery contained 24 boxes of product. • About 25 customers came in last Saturday – a bad example due to the Rugby World Cup final. The Sunday was a different story though... • The team fitted more than 100 car seats in October.

Above: Everyone needs a hero, like this UPPAbaby Vista.

SUPPLY AND DEMAND

“We have been working with our dear friends BabyStyle for around 25 years, with Tonies and Thule two of our favourite new suppliers.”

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HOPPY

Christmas

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