THE BIG INTERVIEW
GOING FOR
GOLD
2021 marks the 50th anniversary of Rainbow Designs and, while special events to honour the golden landmark have needed to be put on ice for now, there is still much for the company to celebrate. PPS catches up with md Anthony Temple to find out more.
“I
still can’t quite believe it’s 50 years since this remarkable journey of Rainbow Designs began,” comments Anthony Temple, md of the classic character toy and gift specialist. Founded by entrepreneur Mike Mutters in 1971, Anthony acquired the business in November 2005, a day he describes as “without a doubt, a defining moment in my career”. Since then, the company has delivered four-fold growth in its overall sales, changing from a distribution company to an innovative in-house product development business with direct sourcing and has a much-deserved reputation in the industry as a home of exceptional quality product. It has focused on the growth of key and national accounts, in addition
to retaining and expanding its independent retailer network. Understandably, Anthony is “immensely proud” of the heritage and values that the team has built. “I am especially proud of how we have strategically shaped and expanded Rainbow’s established ‘Home of Classic Character’ status with unique best in baby and nursery soft and developmental toy collections across all of our prestigious brands, while staying current and moving with today’s retail landscape,” he tells PPS. Top: A new Always and Forever Winnie the Pooh collection is launching this autumn. Above: Anthony Temple, md, Rainbow Designs. Left: Guess How Much I Love You is a heritage classic.
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