The B2B Publication For Preschool Products and Retailers
ISSUE 22 MAR/APR 2016
Justin Time
PPS Speaks to Mr Tumble
Pack Your Bags
Sector Focus on Backpacks
Nursery Fair
Harrogate Show Preview
Fair Feedback
Travel Tales from Toy Fair(s)
Trade Publication. Sign up to our newsletter at www.progressive-preschool.com and follow us on Twitter at @prog_preschool COVERS_PPS_MARCH 2016.indd 1
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Visit East Coast Nursery at Harrogate to see our brand new look
Stand A15
We tocan’t wait see you!
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www.progressive-preschool.com MARKET LEADING TRADE MAGAZINES
March/April 2013
MARKET LEADING TRADE EXHIBITIONS
MARKET LEADING TRADE AWARDS
this month MARCH/APRIL 2016
Is it just us, or does it all come and go in the blink of en eye? We spend months and months preparing for the January and February shows. From show preview writing, asking the accountants if we can buy you all a fizzy drink, to preparing our own relatively small stands – it seems an amazing amount of work for just a few short days. And that’s just us – Above: Progressive Preschool’s Rob and Jacqui meet Justin Fletcher at we have it pretty easy compared to London Toy Fair 2016. the manufacturers who race to get products sampled, tested and in showroom condition. The show organisers have a fair amount on their plate too, we reckon. But, on reflection of what seemed like a month on the road, it’s a seriously positive year ahead for us all. After a few years of seeing one or two new lines on most stands, we found ourselves back to spending up to two hours looking at a whole clutch of new product ranges and innovative releases. Retailers were out in force, and the licensed slate looks powerful for this year. Next up on the compass is a firmly northern destination in the form of Harrogate, for Nursery Fair. Boasting a great number of fresh, new exhibitions this year, it’s a must-attend show for both independent and major retailers who operate across the children’s sector. As this publication stands for – and our advertising testimonials state – the best is yet to come, and unless you visit that different show, or wave your flag in a different place, you’ll not have much luck in finding that best selling new product line. It’s always a very easy show to attend as well, not least for the beer and sandwiches that we treat exhibitors and visitors too on the Monday night. What’s not to love! We preview this show on page 44 with a monstrous amount of new product. You’ll also find us exhibiting there, running a daily news service, and generally enjoying everyone’s company. Elsewhere in this issue we’ve got some great product features. Falling firmly into the cross-category approach is a roundup of new product in the backpacks and travel product sector – a truly growing market which has retail appeal no matter what your shop is supposed to be. Sensory toys also remain a key product line that fits naturally into toy, nursery, and gift retail stores. You can read our sector focus on page 85 onwards. Finally, we were fortunate enough to get some quality time with none other than Mr Tumble himself. Most of the PPS team are parents to preschool-aged children, so it was a real pleasure to see the man in person – a man who is responsible for a huge amount of collective fun and education, at a seriously important time of life for little ones. That’s not to say we wouldn’t rather be watching adult TV, sometimes…
The Progressive Preschool Team Rob Willis, Jacqui Parr, Samantha Loveday, Ian Hyder, Jakki Brown, Warren Lomax Max Publishing Ltd, United House, North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411 www.max-publishing.co.uk
Our editorial wordsmiths include: Fiona Pavely, Sue Marks, and Michelle Board.
@prog_preschool
Progressive Preschool is published by Max Publishing Ltd. Rob Willis - Publisher. Jakki Brown - Editor-in-Chief and Joint Managing Director. Jacqui Parr - Editor. Samantha Loveday, Fiona Pavely, Michelle Board and Sue Marks - Editorial Wordsmiths. Ian Hyder and Warren Lomax Joint Managing Directors. Tel: 020 7700 6740 Fax: 020 7607 6411 Email: robw@max-publishing.co.uk, jacquip@max-publishing.co.uk, saml@max-publishing.co.uk Copyright 2012. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.
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13-15 May 2016 NEC Birmingham 21-23 October 2016 Olympia London 3-5 March 2017 ExCeL London
Book
Your St a
MM E N D E CO
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SINCE
2002 BY
68,000 visitors* £30m visitor spend*
98% new visitors each show
M U MS
To find out how The Baby Show can benefit your business get in touch:
russell.rule@clarionevents.com
+44 (0) 207 384 8125
thebabyshow.co.uk
KICKS COUNT
* Figures cover the last cycle of shows including The Baby Show ExCeL London, Olympia London and NEC Birmingham
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contents 07 19 25 29 31 37 41 44 72 75 83
NEWS – Reporting from the preschool world MEDIA WATCH - What’s in the papers SOMEONE SPECIAL - Talking to Mr Tumble
86 89 97
READ ALL ABOUT IT - London Book Fair LOOK AND LEARN - Sensory toys LINDSAY’S LOGS IN - Stress free packing
CATHY’S COLUMN - A fair attraction IN THE BAG - Bags and luggage FEEDBACK - Show and tell INDUSTRY INSIGHTS - From market research company GfK HARROGATE HIGHLIGHTS - Picks of the show HARROGATE SHOW OFFERS - The best show offers ON THE MOVE - Strollers and car seats RETAIL - Going natural. Taking to Natural Baby Shower
25
SOMENONE SPECIALE
ANNIVERSARY
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PPS takes a look at the recent happenings in the preschool world TOP STORY
Heading To Harrogate
With just a few weeks to go until Harrogate International Nursery Fair, the bumper show will play host to more than 150 exhibitors. Taking place from 20 - 22 March, the show will offer visitors the chance to enjoy hundreds of brands from around the world, a full seminar schedule and a packed party programme. Visitors looking for new and exciting products at the UK’s only dedicated nursery trade show will be spoilt for choice, with almost a third of exhibitors at the show for the very first time.
UK Toy Industry Largest In Europe
The UK toy industry is officially the largest in Europe, as a 5.9% sales growth saw the toy industry valued at £3.2 billion in 2015, an increase of £150 million year-on-year. Figures released by the British Toy and Hobby Association and The NPD Group at this year’s Toy Fair showed a significant rise in sales across all categories, with film licences playing a major role, driving movie-related toy sales up by 27%. Frozen was once again the number one toy licence. More than 58,000 new toys were launched during 2015, accounting for 31% of UK toy sales (£1 billion at retail). Preschool successes included the Smart Trike 4-in-1 trike (Mookie) and Sing Along Elsa (Jakks), both making the top ten best sellers list and helping keep the innovative toy market at the top of its game. “It’s fantastic to see the innovation of the industry resulting in market growth,” said Natasha Crookes, director of public affairs and communications at the BTHA. “With more than a third of last year’s value driven by new product launches it goes to show how much our industry reinvents itself each year to keep toys and games interesting to children and families.”
Hot Topic
Visitors and exhibitors at Harrogate International Nursery Fair can learn how to boost their businesses, thanks to a seminar programme, run by the BPA, which will take place in Hall H for the duration of the show. A focus on the lucrative Chinese market on Sunday 20 March will be followed by a number of not-to-be-missed seminars on Monday and Tuesday, providing an invaluable
As well as providing an insight into the current nursery market, the show also offers the perfect buying environment, with exhibitors focusing heavily on special offers. With enticing deals including everything from 20% discounts to free gifts, there are a number of exclusive deals available, which will only be available to visitors placing orders on the showfloor. “Bookings have been coming in thick and fast in the last few weeks,” said Adrian Sneyd, show organiser. “As well as some of the large well-known brands, we are delighted to welcome almost 50 new
Kids On Camera
Infant and baby company Fisher-Price has invited parents to share special moments with their children as part of an innovative campaign. In an exciting first for the brand, ‘Film By You’ is a new digital and social initiative which puts real families at the heart of the campaign. Set to be released by Fisher-Price later this year, the film will be shared around the world, featuring real content that celebrates memorable milestones and other key moments while connecting directly with today’s modern families. “We are very excited to kick off the year with a really unique campaign for the brand,” said Wendy Hill, brand activation director for Mattel UK.
Above: Parents to share special moments as part of ‘Film By You’.
insight into the UK baby products business. Topics include an industry overview from market research company GfK, an overview of the second-hand goods market, a look at the catwalk’s influence on design, multichannel retailing and the changing media landscape. A full seminar programme can be seen online at www.nurseryfair.com.
Right: Harrogate International Nursery Fair is an essential visit for preschool retailers.
companies with new products adding an exciting element to the show.” A free drinks reception will once again be taking place straight after the show on Monday 21 March 2016. Sponsored by Progressive Preschool magazine, the after-show networking event will take place in the Royal Hall from 6pm until 8pm. Exhibitors and visitors are all welcome to come along and relax with industry colleagues. More information about the show can be found in our complete show preview, starting on page 44.
Mothercare Puts Fashion First
Nursery and infant retailer Mothercare is putting its fashion foot forwards and spanning the designer spectrum with exclusive design collaborations from Julien Macdonald and Beatrix Potter. Smile is a new childrenswear range created by internationally renowned British fashion designer, Julien Macdonald OBE, which will be available in Mothercare stores this spring. The debut collection – which was launched at London fashion week and will cost between £20 and £50 – features a colourful, fun daywear range alongside more luxurious limited edition occasionwear. Meanwhile, a more traditional infant collaboration sees Mothercare teaming up with Beatrix Potter (via Penguin Random House) to celebrate the 150th anniversary of the classic brand. The unique Peter Rabbit-inspired baby collection will see vintage illustrations appearing across babygros, outfits, blankets and accessories and will be launching from 16 March. Inset: The Smile collection is designed for children aged from newborn to two-years-old.
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A PROVEN SALES & MARKETING CHANNEL
Supported By
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EXHIBISTS FOR LEN THA £1000 45,00 VISITOR0 S EACH YEAR Bring your brands and products to life at four proven consumer shows in 2016. Facilitate brand engagement and experiences, increase brand awareness and drive high volume direct sales and sampling to a pure audience of affluent mums and dads of babies and toddlers.
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Toy Fair Winners
TOP STORY
Marketing To Mums Brands are alienating mums and mums-to-be by sticking to stereotypes in their advertising and marketing, according to the latest research from parenting website BabyCentre. The research – which profiled over 1,000 UK women – says that brands are being unrepresentative. The report – ‘Mind the Gap: the Disconnect between Mums and Marketers’ – indicates that 86% of new mums and 73% of pregnant women feel they are not depicted in a realistic way in adverts or marketing material. Pregnant women are most likely to self-identify as being ‘emotional’, ‘anxious’ or ‘uncomfortable’, but believe that brands are most likely to portray them as ‘beautiful’, ‘glowing’ and ‘healthy’. Mums tell a similar story, identifying as ‘busy’, ‘loving’ and ‘emotional’, while being portrayed as ‘beautiful’, ‘confident’ and ‘glowing’.
CBME Moves To NECC In response to increased market demands, CBME China will be moving to the National Exhibition Convention Center (NECC) in Shanghai for this year’s show, taking place from July 20 - 22. China’s ‘one-child’ policy was revoked earlier this year, allowing couples to have more than one child. The baby, child and maternity industry is expected to see steady growth in the coming years, with up to 35% of mothers seriously considering a second child – a figure which could see China’s population surge by an extra 2.4 million babies each year, according to the Hong Kong Trade Development Council. As a result, CBME China, the world’s largest b2b trade event for child, baby and maternity products, has seen more than 10% growth in the number of
Channel Mum Launches
Most pregnant women and mums (70%) say it’s important that brands portray them realistically in their marketing and show an understanding of what it’s like to be a mum. “It’s an immediate turn off for pregnant women and mums if brands don’t get them or try to understand their lives,” said Julie Michaelson, BabyCentre head of global sales. “The result is that brands risk alienating the very people they’re trying to reach.” Below: Brands risk alienating mums by portraying them unrealistically.
The UK’s best new toys were revealed amid hundreds of new launches at this year’s Toy Fair, organised by the BTHA, in London’s Olympia. Preschool highlights at the three day show included Spin Master’s Paw Patrol Paw Patroller being named the preschool winner at the BTHA’s 2015 Toy Industry Awards. The Toy Fair Best New Toy Awards, which predict some of the top new toys for 2016, also included a number of preschool products: Freddie the Firefly gym (Tomy), Toot-Toot Splash Bath Island (VTech) and Paw Patrol Air Patroller (Spin Master). Preschool lines Teletubbies talking plush (Character) and Where Do I Live (Orchard Games) took top spots in their relevant categories as well. Below: Lamaze favourite Freddie the Firefly will be coming to a baby gym near you!
Below: The UK Pavilion at last year’s CBME China.
participating companies this year. The event will now play host to over 3,000 local and international brands from over 2,250 baby care and maternity companies from all over the world. International pavilions are a key part of CBME’s appeal, and the UK Pavilion in particular is expected to be even bigger this year, with considerably more BPA members looking to get involved. For more information, visit www. cbmexpo.com/en
Netmums founder Siobhan Freegard has launched ChannelMum.com – a vlogging website populated with content from millennial mums and backed by ITV. The ChannelMum.com website – dubbed the honest face of parenting – has been designed to harness the recent vlogging (video blogging) explosion and create a platform for millennial mums. Siobhan set up ChannelMum.com a year ago as a YouTube channel after realising that “the first YouTube generation to grow up are now in their mid-20s and early 30s,” and are now becoming parents. It has been set up as a standalone website after receiving backing from ITV, which has an undisclosed minority stake in the company. The website has already signed up 100 vloggers, some with more than 250,000 YouTube subscribers. Launch advertisers include Ikea, Argos, Mattel and Pampers.
A Retail Rise
The UK retail market has received a welcome boost, as January 2016 saw the first rise in footfall since 2013, according to figures from the British Retail Consortium (BRC). Footfall in January was up 1.2% on last year, and significantly above the 2.2% decline seen across the retail market in December 2015. In particular, high streets reported their first rise in footfall since July 2013 (0.2%), significantly ahead of December’s 4% decline. Retail park locations did even better, showing a growth of 5.2%. “The improvement in shopper footfall witnessed in January provided a timely and welcome fillip to retailers at the start of the year,” said Helen Dickinson, BRC chief executive. “This was the best overall footfall performance for two years, well ahead of the threemonth average.”
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Toy Companies Merge
Giants from the world of preschool toy and tech have announced significant mergers which, if they come to fruition, are likely to change the landscape of their respective markets. Hasbro and Mattel were cited as partners for a potential merger in early February, while just days later the news broke that VTech had acquired competitor LeapFrog. According to Bloomberg Business, Hasbro approached Mattel about a potential deal late in 2015, with the companies holding ‘on and off again’
Shop Talk
The highs and lows of preschool retail continue, with Mothercare reporting a successful Q3 as Toys R Us closes its franchised Irish business after just six months. Nursery retailer Mothercare revealed that UK like-for-like sales increased by 4.2% for Q3 2015 (finishing 9 January 2016), thanks primarily to a strong online growth of 11.8%. Online transactions in the quarter accounted for a third of total UK sales. “Overall group performance remains in line with market expectations,” said chief executive Mark Newton-Jones, “with our UK performance further improving and international continuing to be challenging.” Meanwhile, Toys R Us has closed its two Ireland stores just six months after opening. The Irish business was launched last August by former Smyths Toys executive Brian Donoghue with backing from investors. The stores, based at the Westend Shopping Park in Blanchardstown and Parkway in Limerick, closed for business on February 1, following ‘careful consideration’ over the future of the toy retailer’s Irish business.
Dads Call For Change
One of the UK’s leading parenting support groups The Dad Network has launched a campaign for more father-friendly baby changing facilities across the UK. The campaign, #dadsforchange, is supported by Tommee Tippee and aims to highlight the best and worst baby changing facilities in the UK for dads. “Many dads have been in situations where they have not been able to change their own baby’s nappy when out and about,” explained founder Al Ferguson. Tommee Tippee is offering fatherfriendly changing facilities the opportunity to claim one of its Sangenic Tec Nappy Disposal Systems for free. “We decided we
talks. However, reports emphasised the talks may not lead to a deal. Shares in both Mattel and Hasbro rose after the news broke, but there have not yet been any reports of the companies reaching a final agreement. Meanwhile, it was announced last month that electronic learning specialist VTech is acquiring LeapFrog – its main competitor in the world of kids’ tech – in a $72 million deal. Both companies are market leaders in terms of preschoolfocused technology and offer licensed lines featuring preschool characters
FunFest Returns For 2016
Following the success of the first FunFest blogger summit in 2015, the event will be returning to Whittlebury Hall in Northamptonshire on Saturday 10 September 2016. The ‘bigger and better’ FunFest Blogger Summit, which is organised by MI PR Global, will be broadening its approach for this year’s event, introducing new infant and preschool brands for 2016. The one-day conference, networking and brand ambassador programme offers both brands and bloggers the unique opportunity to discuss social media and PR opportunities face-toface in a family-friendly environment. “It is becoming more apparent just how important bloggers are to brands, especially in the toy, nursery, tech and licensing industries,” explained Kirsty Barr, director of MI PR Global. For more information about tickets, packages and sponsorship opportunities, visit www.funfestuk.co.uk wanted to support dads in the UK to get the facilities they deserve,” said Jonathan Brougham, senior global category manager for Tommee Tippee Sangenic. “We hope this will be the start of a change across the nation.” Below: Tommee Tippee backs #dadsforchange.
from CBeebies, Disney and Nick Jr, among others. VTech chairman and group ceo, Allan Wong, described the LeapFrog acquisition as: “bringing together two of the great names in children’s learning and entertainment.” Above: VTech and LeapFrog lead the field in preschool technology.
Tap In
A number of Trade Access Programme (TAP) grants have been made available for companies exhibiting at Kind und Jugend in Cologne this year, the Baby Products Association has confirmed. As always, demand is very high so companies are advised to complete and return their application forms as soon as possible. Companies looking to apply must be SMEs, have been exporting for less than 10 years and have had less than six grants for non-priority markets since April 2009. Visit the Kind und Jugend page on the BPA website, www. bpa.eu for more information.
NEWS IN BRIEF ▶ A clean new consumer website for Kiddimoto makes it even easier for consumers to decide which of the balance bike and ride-on options is right for their little racer. www.kiddimoto.co.uk ▶ British babywear brand Zippy has partnered with Hoho Entertainment, the team behind the hit preschool programme Cloudbabies, to create a beautiful range of baby essentials. ▶ Canpol, one of Europe’s leading baby products and accessories manufacturers operating in over 50 countries, has been appointed as UK licensee for Haberman. ▶ Following Baby K’Tan’s successful listing with JoJo Maman Bebe, Babies R Us, Kiddicare and many independents nationwide; UK distributor 2012 is excited to be adding Mothercare to the list.
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DID YOU KNOW... … the UK Nursery industry has grown by 15% in value in 2015? With the broadest coverage of the nursery industry, our report provides in-depth understanding and insight of the market, helping you make smart business decisions. Join us at the Harrogate Nursery Fair where we discuss ‘Flight to quality: defining the premium baby shopper’. Monday 21st March 2016 11.30 – 12.00 www.nurseryfair.com/seminars.asp
Growth from Knowledge
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Above: Fundamentally Children endorses the new Happy Studio app.
www.progressive-preschool.com TOP STORY
Mum’s Must-Haves Revealed UK parenting and pregnancy site BabyCentre has revealed the results of its annual Mums’ Pick Awards, with tried-and-tested trusted brands taking the top spots. Almost 3,000 members of the BabyCentre community were asked to rate baby products across 11 different categories, from bouncers to bottle sterilisers and breast pumps to pushchairs. BabyCentre asked parents to explain which brands they love and why, helping them decide this year’s Mums’ Picks and highlight the recommended products. Well-established and respected brands dominated at the top of all categories, confirming that parents
prefer to pay for the reassurance that comes with buying from well-known, trusted brands. Products from such brands – like Bugaboo, Medela, Philips AVENT and Angelcare – stayed top of their categories for a second year running. There has also been a surge in popularity of British brands, with names such as iCandy, Cosatto and Mamas and Papas featuring in the charts. Maxi-Cosi’s Axissfix was rated the top combination car seat while the Bugaboo Cameleon was the top pushchair pick and Fisher-Price’s Jumperoo was named the best bouncy chair. Building on its success from last year, Maxi-Cosi continued to dominate the car seat
Crowd Support
Local toy and nursery retail businesses are seeking crowdfunding support to help fund their plans to join forces and create a onestop-shop for parents. Based in Merseyside, the two independent retailers ToyWorld North West and and Tiny Toes Babywear and Gifts, are working together to launch a joint venture, Little Kings and Fairy Wings. Business owners Marc Faulkner and Tasha Shields have taken to a crowdfunding website to help them raise the additional funds needed. “We are looking to create so much more than just a shop,” said Tiny Toes founder, Tasha Shields. “We want it to be a social hub for parents, carers, babies and young people. All we need is a little help towards the final costs.” Anybody wishing to support this project can visit www.crowdfunder.co.uk to pledge their support.
Brands Back Mumsnet
Unilever laundry brands Persil Non-Bio and Comfort Pure will be sponsoring Mumsnet’s new Pregnancy Tracker app for a year. The free week-by-week tracker app has been designed to help parents-tobe with the collected wisdom of other parents, ‘who have been there and done that’. The partnership will cover co-branded advertising, new shareable content, sponsored discussions, a Mumsnet homepage take-over, extensive product testing and blogger reviews. Mumsnet, which claims 70 million page views per month, has previously worked with Lidl, Aviva, Specsavers, Arla, Mini-Milk, Compare the Market, Fiat and Barclays on sponsorship partnerships across its website and forum.
category, featuring six times across both the infant and combination car seat charts. “It is clear that most UK mums want to invest in well-known brands,” said Julie Michaelson, vp of global sales at BabyCentre. “But we also know they look to other parents and high-profile figures for inspiration so these are routes into becoming popular for new market entrants.” The list can be seen in full at www.babycentre.co.uk. Above: Fisher-Price’s Jumperoo was named the best bouncy chair.
LICENSING LOWDOWN ▶A ward-winning children’s publisher Top That Publishing will be developing a new series of novelty books expanding upon popular preschool franchise Toddler Time.
Helping Hands
Two very different nursery names – pushchair company iCandy and apparel designer Rockin’ Baby – have been lending a hand as their charity initiatives get underway for 2016. Luxury nursery brand iCandy has partnered with Great Ormond Street Hospital Children’s Charity as it pledges to raise £100,000 for a much-needed state-of-the-art isolation recovery bay within the hospital. “As a family business we are happy to be working so closely with GOSH,” said iCandy’s joint ceo, Bradley Appel. “In order to not only raise vital funds for them but also to promote awareness of the incredible work that is undertaken there.” Meanwhile, kids clothing company Rockin’ Baby has handed out 2,000 brand new items of clothing to villages across Kampala, Uganda as part of its Child-to-Child Mission in partnership with ChildFund International. The company intends to donate 250,000 brand new items of clothing to youngsters across the world, with the next two drops planned for Ebola-striken West Africa and East Timor. Above: The Rockin’ Baby initiative will help thousands of families.
▶ F ashion retailer Gap is collaborating with Mr. Men and Little Miss for a new collection of babywear and accessories. ▶F remantleMedia Kids & Family has announced that Tree Fu Tom will be appearing at 34 Haven Holiday Parks as part of a 60-date tour. ▶F isher-Price’s Little People will soon be making the move from toy to television and appearing onscreen, in a partnership between Mattel and Hit Entertainment. ▶T he company behind popular Me To You brand Carte Blanche has partnered with Coochy Coo Nappy Cakes to release a new Tiny Tatty Teddy baby range. ▶ PUMA has partnered with Sesame Workshop to launch a kids’ collection of Sesame Street footwear and apparel. ▶A new My First Christmas product range for The Snowman and The Snowdog brand will be available to consumers for Christmas 2016, featuring plush from Rainbow Designs, books from Penguin Children’s Books, gifts from Widdop & Co and wooden preschool toys from Milly & Flynn.
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A Healthy Start
TOP STORY
Tots Tune In
A nationwide survey has recorded a significant rise in under-fives watching TV as their use of tablets and computers surges. According to the latest figures from specialist research company Childwise, preschoolers now watch an average of 2.6 hours of television every day, with almost three-quarters (73%) also using a tablet, smartphone or computer. The survey, which involved speaking to 1,000 parents, found that 73% of underfives were using a tablet or computer, compared to just 27% in 2012. Tablets are especially popular and more than a quarter have their own device. The rise in television viewing coincides with under-fives being given more access to on-demand services via their digital devices.
The preschoolers’ favourite channel is CBeebies, which is watched by almost three quarters of under-fives. More than half of young children also use apps, with the BBC’s CBeebies Playtime – which features games based on the TV channel’s shows – being the most popular among under-fives. “Parents consider tablets and the games and apps on them as a great way to keep small children entertained and provide a learning benefit,” said Childwise research manager Jenny Ehren. Above: Preschoolers now watch an average of 2.6 hours of television every day.
A Peppa Partnership
Get Wiggling
Preschool favourite Peppa Pig is being bought to life with a new partnership which will see the popular character appearing on a cruise ship. Peppa Pig-branded kids areas and activities will entertain children on board ships travelling to more than 200 destinations across the world as eOne announces its latest partnership with Costa Cruises. From April 2016, dedicated kids’ areas onboard will be Peppa-branded, while kids will also be able to enjoy character meet and greets, Peppa-themed creative games and activity workshops. “Kids love interacting with the brand in the real world and those experiences are a great way to engender long term brand loyalty,” said Ami Dieckman, head of international licensing at eOne.
Children’s charity Action for Children is calling on children’s centres, nurseries and other preschool groups to host Very Hungry Caterpillar-themed Giant Wiggle events during the week of 21 - 27 March 2016. The leading UK charity has once again partnered with The World of Eric Carle and the most-read children’s book in the UK, The Very Hungry Caterpillar, to hold the fundraising events at various venues across the country. Over the past two years, The Giant Wiggle has raised more than £149,000 for Action for Children. All money raised will provide early years child development, learning and childcare services to thousands of children throughout the UK. For more information on Giant Wiggle, visit www.actionforchildren.org.uk/ giantwiggle.
Elmer’s Book Day Andersen Press is launching a special ‘Elmer Day’ in May to celebrate the preschool picture book character which has graced the pages of over eight million books worldwide. The inaugural Elmer Day will take place at Hay Festival on Saturday May Above: Andersen Press has 28, with hundreds of Elmer events taking place across the country. published 23 original Elmer More information can be found at www.elmer.co.uk/elmerday. picture books since 1989.
Parenting brands focus on the benefits of being healthy for both kids and mums, as Mamas & Papas, Disney and Babycup promote positive lifestyle changes. According to baby and maternity retailer Mamas & Papas, women eat more healthily and do more exercise after having a baby than they did before. A recent survey of 2,000 women found that 80% of new mums admitted they have never felt healthier, and that having a child has had a positive effect on their own well-being. Six in ten mums made sure they bought more healthy and nutritious food, while more than half ate the same foods to set a good example. Also getting behind the parental push for health is entertainment giant Disney, which has teamed up with online content platform Mumsnet for a ‘Healthily Ever After’ campaign, offering parents bespoke digital sessions where they could share fitness and nutrition tips. Finally, the founder of Babycup, Sara Keel, has been part of the working group behind an anti-obesity strategy. The report, published by the All Party Parliamentary Group for A Fit and Healthy Childhood, brought together academics, nutritionists and experts to look at how best to combat the UK’s current obesity crisis.
PEOPLE NEWS ▶ BabyStyle has announced the retirement of Bill Keddie, BabyStyle agent for Scotland and the Highlands. Managing director Andy Crane thanked him for 12 years of hard work, loyal service and dedication towards the BabyStyle brand. ▶ KidKraft has bolstered its leadership team with the addition of three new executives. Lawrence Writer has joined the team as CFO, while George Benz has been appointed to senior VP for marketing and ecommerce. Martijn de Bruijn has been named the company’s European commercial director, and will join the European team in Holland. ▶ Toys R Us has revealed Monika Merz, the firm’s Asia Pacific president, will be stepping down from her role in May. Merz first joined the retailer back in 1996 as VP and general manager for Toys R Us Canada, and was promoted to president four years later.
Whether you’re looking for your next step on the ladder, you want to know your options, or indeed you are a company looking for some awesome talent - call me for an informal chat, today.
Specialist recruiter to the toy, nursery, and licensing industries.
www.birchwoodrecruitment.com Tel: 07796 697100 @AmandaBirchwood
BirchwoodRecruitment
There everyys.tep of the wa PROGRES SIVE PRESCHOOL
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Awards 2016
The Progressive Preschool Awards take place on Thursday 10 November 2016, at The Dorchester Hotel in Mayfair, London. Now in its fourth year, this hugely popular awards ceremony sees all sectors within the preschool product and retail sector coming together to network, celebrate and enjoy. The Progressive Preschool Awards recognise retail and product excellence, as well as marketing, innovation and both individual and company talent within the trade. The nomination, voting and judging process differs for each of the various categories to ensure that the utmost integrity is maintained to the highest level.
Categories will open for entry from April 15 2016. Product Award Categories – Judged in person by top retail buyers Marketing Award – Highly coveted, judged by marketing gurus Retail Award Categories – A chance to nominate your leading retail partners Outstanding Achievement Award – Recognising talent from product or retail Wholesale / Distributor Award – Rewarding the often unsung heroes of trade Entry will open online at www.progressive-preschool-awards.co.uk from APRIL 15 2016 or email Rob Willis on robw@max-publishing.co.uk to register interest early. Join industry peers across manufacturing, licensing, supply and retail for a day of celebration for the preschool sector in a glorious setting.
“We are absolutely delighted to have won Best Multiple Retailer. It’s such a great feeling to win, especially within such a strongly represented retail category.” Claire Loxley, head of buying & product development for toys, Mothercare. “It’s been a brillaint year for our Play-Doh range, so to hear our name announced in the Best Toy Category was the icing on the cake. It’s great to win an award that is so well respected in the industry, and it’s been a fantastic event from start to finish. Nikki Samuels, director, Sambro.
For ticket information Please contact Clare Davies, Createvents Ltd: T: 01183 340085 E: clare@createvents.co.uk W: createvents.co.uk
www.progressive-preschool-awards.co.uk
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The Retail Award Categories • • • • • • • • • •
Best Supermarket Retailer Best Multiple Retailer Best Mixed Retailer Best Department Store Retailer Best Online Retailer Best Retail Initiative Best Independent Toy Retailer Best Independent Apparel Retailer Best Independent Gift Retailer Best Independent Nursery Retailer
The Product Award Categories • • • • • • • • •
Best Preschool Essentials Range Best Preschool Reading or Writing Range Best Preschool Outdoor Range Best Preschool Home or Furniture Range Best Preschool Mobility Range Best Preschool Apparel or Accessories Range Best Preschool Toy or Games Range Best Preschool Gift Range The Innovation Award
The Special Awards • • •
The Marketing Award The Outstanding Achievement Award Best Wholesaler or Distributor Award 2016 Sponsors include
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In the
Public Eye In Media Watch, Progressive Preschool takes a look at the consumer press to see what parents will be seeking out in the stores this spring. Thirsty Work
MAMA HEALTH & BEAUTY
TRIED & TESTED
EASY AS PIE ~ Tr i t t o ~
Changing the way you eat, Tritto is a London based food delivery service providing fresh, healthy meals to you in the comfort of your own home or office. Choose from either no prep dishes or those that need a quick microwave or flip in the pan: they’re all as delicious as each other. tritto.com
READY, STEADY, COOK ~Béaba~
MATILDA TEA Radisson Blue Edwardian Hotel Mercer Street
Babycook Solo by BÉABA is a neat, 4-in-1 device that cooks, blends, defrosts and reheats, all in one nifty machine that you’ll be proud to keep on your countertop. With a gentle steam cooking process that’s easy to use (even single-handedly), food can be cooked from scratch in less than 15 minutes. £109.99; beaba.com/en
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BABY SPICE ~for aisha~
for aisha has launched a new variety of baby pouches designed to 'introduce a world of variety', specially formulated for 7 months onwards. Made with certified British halal meat and packed with natural goodness, pouches comes in six scrummy flavours enhancing taste and texture and expanding teeny taste buds. Available in Tesco, Asda and Whole Foods Markets. £1.45; foraisha.com
editor
~Babycup~
ecommended by dentists and orthodontists to help prevent tooth decay and poor jaw development (which can be caused by sucking from spouts or seals), we love these handy 'fi rst cups'. Made in Britain and BPA-free, they look good and do good. ❖ £7.99 for four; babycup.co.uk
R
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’s
PICK
THIRSTY WORK
nyone taking their tots to the fabulous Matilda The Musical this winter must book in for the special accompanying tea at the Radisson Blu Edwardian hotel on Mercer Street, opposite the theatre. The musical-themed menu features an assortment of sandwiches, scones and desserts. Adults and children alike can enjoy the menu’s decadent layered chocolate cake, fruit scones with clotted cream and preserves, and classic cucumber finger sandwiches among other teatime treats. For grown-ups, there are also elderflower and prosecco jelly shots and mini bagels with Scottish smoked salmon. The children’s menu comes with a few delicious extras, such as candied newts and apple mojito mocktails, plus a mystery Matilda gift. All children – revolting and otherwise – are welcome.
MAR 2016 Bold Brights
The Feb/March issue of Absolutely Mama magazine included Babycup in its health and beauty pages, highlighting the dentistrecommended first cups and choosing them as the ‘Editor’s Pick’. The stylish cups are described as ‘looking good and doing good’.
Colourful designs from both Frugi and Snüz have made it into the nationals, with the March issue of Baby London highlighting Frugi’s latest rainbowcoloured collection. The March issue of Mother & Baby magazine ‘loves’ the latest bedding range from Snuz, with ‘fresh designs and contemporary prints’.
FEBRUARY/MARCH 2016
25/01/2016 18:14
Caring Clothes
The January 2016 issue of Baby London magazine featured an article on Bubble London’s Rising Star finalists, including From Babies With Love – who won, incidentally. The baby essentials fashion line is applauded for its groundbreaking social enterprise as much as its stylish designs.
Safe Seats
A family of testers put a selection of different car seats through their paces for the Sunday Times, and the Britax Kidfix came out top for safety, scoring an impressive 4 out of 5 stars overall. The family were impressed with the technology involved in the super-safe seat.
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MEDIA WATCH
Tea Time
Motoring Along
Dedicated articles on feeding and sterilising in the March/April issue of Baby London and the Feb issue of Baby Prima, feature BabyMoov. With the Zen steriliser chosen as the ‘best for cleaning’ and the wooden highchair deemed super-stylish, Babymoov is making a name for itself in the competitive world of baby dining!
The walker / ride-on / toy box that is the Kiddimoto Routemaster bus made a name for itself in the parenting press with a number of spots, including these in Gurgle and Mother & Baby. The iconic design proved a big hit with the magazines, which point out that ‘this toy will grow with your little one’.
Rock on!
Baby fashion brand Rockin’ Baby was chosen for this slogan-based clothing feature in the Feb issue of Prima Baby, while also making a colourful splash for wet weather fashion in Little London magazine. The hip designs and funky colours were highlighted as kidfriendly choices.
KeriKit
The March 2016 edition of Baby London included the stylish KeriKit changing bag in its travel news pages. Highlighted for its luxury style, the bag doubles up as a “proper’ bag as well.
Happy Helpers
Free daily newspaper Metro featured an article looking at some of the most innovative gadgets available on the market for parents. They included the Totseat (‘simple but effective’), the Doona (‘it’s fantastic!’) and the PacaPod Portland bag (with a nod to some celebrity credentials), among others.
MAR 2016 Who’s Who?
The PR companies, distributors and suppliers featured in this issue of Media Watch are: The Butterfly Consultancy (Babycup), Threepipe (Britax), Lil Spin (From Babies With Love, BabyMoov), Neat PR (Kiddimoto, Rockin’ Baby), Bump PR (Totseat, Doona, Frugi, Snuz), Nicki Hughes PR (PacaPod) and Babyville (KeriKit). PROGRES SIVE PRESCHOOL
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ProgPreScool dps 254x330:Layout 1 16/12/2015 14:53 Page 1
new
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TALKING TO: JUSTIN FLETCHER Inset Justin’s House is a live show, filmed in front of a studio audience.
Someone
Special A new toy line was launched at this year’s London Toy Fair; the much-anticipated result of a collaboration between Golden Bear and CBeebies’ hit show Justin’s House. The eponymous star of the show Justin Fletcher – also the driving force behind Something Special and Gigglebiz – was on hand to help promote the miniature versions of himself, and gave PPS a behind-the-scenes peek into the world of preschool entertainment. Toddlers aren’t well-known for their consistency; what is flavour of the month one day can (quite literally) be the thrown aside the next. This theory holds true for most things; foods, toys, books, television programmes – even people. But there is one exception to the rule. Ask any preschooler if they like Justin Fletcher and the answer will be a resounding yes! Best known for his performance as Mr Tumble (and other members of the eccentric Tumble family), Justin has been spearheading CBeebie’s inclusive preschool show Something Special since 2005. A born entertainer, Justin was soon given the opportunity to create new shows; a comedy sketch show Gigglebiz (2009) and high energy stage show Justin’s House (2011). It’s the latter which is the focus of all the attention at Toy Fair, as, following on from a successful Something Special Right: The house playset from Golden Bear’s new Justin’s House toy range.
toy range, BBC Worldwide has signed Golden Bear as the master toy partner for the show. Filmed in front of a live audience of 100 hyperactive preschoolers, Justin’s House has been hugely popular with CBeebies viewers and the Golden Bear team is ‘thrilled’ to be adding the license to its toy portfolio. “Today is the first time I’ve seen the new Justin’s House toy range,” Justin – who has been awarded an MBE for his services to children’s programming – told PPS. “It does feel strange. I’ve gotten used to seeing the Something Special bits and pieces,
Above: Justin at Toy Fair 2016 with Golden Bear’s Christine Nicholls and Barry Hughes.
but that is Mr Tumble. This is very different – this is me!” Justin explained that the whole idea of Justin’s House was to bring back a Crackerjack-style format for kids. “I wanted to create a live show within a television environment for young ones,” he said. “And it’s worked – the atmosphere is incredibly noisy, but great! As soon as the theme music starts the kids launch straight into the song, before I even come out on stage.” The theme music – which is a key feature of the Golden Bear house playset – was created by Justin to be as memorable and catchy as possible; in fact, talking to Justin it soon becomes clear that there is very little he doesn’t get actively involved in. PROGRES SIVE PRESCHOOL
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TALKING TO: JUSTIN FLETCHER
▶ TOY TALK
Inset: Justin Fletcher as his most famous alter ago, Mr Tumble.
“It looks fairly smooth out the front but there’s a huge team out the back,” Justin explained. “The cast and production team are absolutely unbelievable. I like to perform the whole 25-minute show as if it were a live event so that the children will see the show in its entirety. That way, we get that spontaneity, clarity and commitment and the children are really geared up for it.” Of course, a show based on jokes – both physical and verbal – relies heavily on its scriptwriters. “This is where I get to bring in my love of slapstick,” Justin
laughed. “We have a brainstorming day pre-production and then I write a couple of the scripts myself, but I also come up with ideas throughout the whole 12 weeks or so that we take to shoot the series.” Visual humour is important to Justin, who cites the giants of the silent comedy era as his heroes; Chaplin, Laurel and Hardy, Keaton... “I think if it’s done well, you can play that
Right: The updated Something Special toy range will include Mr Tumble’s Fun Sounds Musical Car.
▶ JUST FOR LAUGHS Children’s BAFTA award-winning comedy sketch show Gigglebiz (now on series four) was first conceived while Justin was still at drama school. At the time, The Fast Show was on television, and Justin felt that children would respond well to something similar. While new characters often join the cast, each of the initial characters remains in the Gigglebiz portfolio; testament to the quality of the original line-up. “We ask the kids who they like and what they think is funny,” said Justin, “so we have some great feedback to work with.” And his favourite? “Professor Muddles! He was the first character I came up with, back when I was touring doing theatre in education in three schools a day. He was in my first ever showreel along with Arthur Sleep and Gale Force as well, so he’s always been part of my work.”
to any age range,” he enthused. “It’s timeless! That type of comedy is quite rare now, and so we try to fly the flag for that sort of visual, physical slapstick comedy, which has its roots in live theatre. Little Monster is pure panto – the whole ‘it’s behind you’ routine’ – it’s great! We can set the whole situation up with just a few words, and it’s very funny.” Filming in front of a live audience gives Justin’s House a raw energy, in direct contrast to the more gentle Something Special, although children also play an important onscreen part in the latter, with every episode celebrating and highlighting each child’s achievements and qualities. The BAFTA-award winning programme – now on series ten – is perhaps best-known for its inclusivity; it uses the Makaton signing system to give
“Our Justin’s House product really reflects the high energy of the show. We’ve created a playset which exactly mirrors the stage, so children can really get involved and make up their own stories. It’s a totally different play pattern, and it’s great fun! We’ve also given the Something Special range a complete makeover this year. Mr Tumble now has a new look which we’re absolutely thrilled about. That range is all about sensory elements – touch, feel, sound – all the things that children relate to, regardless of their abilities. It’s something that is for everybody and it’s lovely for us to be a part of that.” Christine Nicholls, vice chairman, Golden Bear.
a voice to children who find it hard to vocalise. “Using the signing helps them to relieve that frustration on a fundamental level – it’s key to the show and it has had such an impact,” said Justin. “I’m sure that we’ll never stop making it. It’s so crucial – it’s certainly the most important programme I’ve ever worked on and it’s a joy to be a part of. I’ve learnt an incredible amount from it, but the children are definitely the stars of the show.” In direct contrast to that, Justin’s House is all about high energy, slapstick comedy and pure entertainment. “Working directly with the children means there are some wonderful moments with both shows,” said Justin, “whether that’s as myself or as Mr Tumble.” The line between Justin and Mr Tumble might be a blurry one to many adults, but small children see the two characters as completely separate, which Justin takes as a big compliment. “Kids love Mr Tumble,” he said, “they’ve really taken him to their hearts. The fact that they see us as different people is great, and shows how much they believe in what we do.” “It comes down to the basics,” he continued, warming to the theme. “If the story and characters are strong then you’ve got a good mix for a successful programme. You can’t fool children, they’ve got to completely believe in what you’re doing, in the clarity and commitment of your performance. I think that’s why I’m still going strong,” Justin mused, “because I do really believe in what we’re doing. And my audience do as well.” PROGRES SIVE PRESCHOOL
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03/03/2016 20:13 16-02-2016 10:36:06 AM
CATHY’S COLUMN FAIR PLAY With Harrogate International Nursery Fair just around the corner, Cathy takes a look at what trade fairs mean to the nursery industry, asks why we really go to them and has some top tips on what we can do to make sure we get the best out of our visit.
“
I
’ve been to more trade shows that I care to remember. Enjoyed some; hated others, especially when they have felt like hard work because I wasn’t prepared. Planning is the key for any buyer. Try starting by taking a brisk walk round each hall, seeing what’s on offer. Don’t waste time chatting. Look, grab the essential information you need. You don’t need to have every piece of detail - concentrate on what the product looks like, what it feels like – the stuff you cannot get from a phone conversation next week. If you seem to be interested, suppliers will be keen to get you to commit but this is NOT the time to say yes. As good as the product may be, as good as the deal may appear, you need to complete your tour. Keep moving! Once you have done this, discuss what you liked with your colleagues. Look at the offers from your current suppliers. Look at the offers from other suppliers. Are they what you want – what you really want? It’s like shopping in the sales. A bargain may look good but if it is wrong for you then it doesn’t matter how good the deal, it’s not worth it. Place any orders before you leave to get make sure the best of any exclusive show offers. Naturally, all of this takes time. Save time by not gossiping. Wear comfortable shoes so you don’t need to waste time sitting down because your feet ache! If you know you won’t buy, leave the stand. Work out ways of extricating yourself from a pushy salesman – if it’s a choice between getting stuck or being rude – then be rude! Your time is precious! On the other side of the fence; how should an exhibitor gain a buyer’s attention? Pre-show
Cathy Bryan has been part of the nursery industry for the last 28 years. You can sign up for Cathy’s free newsletters at www.nursery-online.com. Left: Visitors: Take advantage of show-only special offers wherever you can! Below: Exhibitors: A strategically placed bowl of sweets can slow passing traffic enough for you to say hello.
information is invaluable. Don’t fall into the trap of keeping things under wraps until the show. Nobody will buy your product if they don’t know about it and despite advice to the contrary, not every buyer will examine your stand and products. This is particularly important if you are new to this industry, but even if you are an established name launching a new product it is vital that you shout about it. A buyer can so easily walk straight past your stand because you had nothing of any interest to them last year. Why should they think this year will be any different? The design of your stand is also important. You need to able to convince a buyer that you have the product they want, and do it in the moment they give your stand a cursory glance. Some sweets or other tiny freebies can be a useful aid to make a buyer pause and give you time to speak. Be friendly, be helpful and – above all – be efficient. Make sure you have some handouts available with the key details of your products. For the more interested buyer, you will need price lists and other useful information such as minimum order values, discounts etc. Above all, put your company name and contact details on every sheet. I have come away from numerous trade shows with interesting bits of paper and absolutely no idea which company they refer to! Talk to people, smile at them (oh, how many times have I encountered miserable salespeople!) hand them a leaflet and invite them to see your products. Don’t just sit immersed in your laptop; those emails can wait. I know that you need to eat at some point, but please, not fish and chips while showcasing your newest collection! Leave the stand if you possibly can. A trade show can be hard work but they can also be fun and highly profitable, and there is no better way of learning about products and meeting people. I’m already looking forward to it – see you there!”
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BAGS AND LUGGAGE
In The
Bag
Above: Tony the Taxi is one of the latest additions to the popular Trunki ride-on suitcase range. Left: The backpacks in Potwells’ Zoocchini brand come in a number of fun designs including Olive the Owl and Devin the Dinosaur.
For retailers looking to bolster their existing offer, the bags, backpacks and children’s luggage category is a very attractive one. Within the preschool space there is a vast choice – with licensed characters, ride-ons, wheeled and plush all jostling for shelf space. PPS talks to some of the key players to find out more.
I
t’s been said that an adult can never own too many bags, and this seems to be true for children as well; the bag, backpack and kids’ luggage sector is blooming and has turned into a yearround revenue stream for retailers. From summer breaks and starting nursery, through to gifts from grandparents and friends, and even just playing ‘holidays’, retailers which stock a selection of bags and backpacks as part of a cross-category offer are reaping the benefits.
Right: Sambro’s new Paw Patrol plush backpacks are based on each of the characters from the hit show.
Potwells has been enjoying success with its Zoocchini brand, with Back Pack Pals performing particularly well. The backpacks are pitched as ideal for preschool, swimming classes or day trips and come in a variety of designs including Devin the Dinosaur, Olive the Owl and Allie the Unicorn.
“[We work] with fun-loving retailers that like to sell something different,” says co-founder Nicola Barnett. “We don’t have a target market – we are working with Twycross Zoo, talking to Great Ormond Street, high street retailers, gift shops, monkey sanctuaries, nursery retailers and everything in between. We truly have something for everyone.” Nicola believes the fact they have been able to tap into ‘real world’ trends has been a benefit. “It’s important to follow trends. Owls have been extremely popular over the past few years, with many major retailers selling owl accessories. “At the moment, the shark is very on trend, with a big push by the National Aquarium and The Shark Trust to educate and safeguard sharks through positive PR, so friendly shark accessories have been really well received. We are excited to offer retailers Sherman the Shark products from Zoocchini, which is sure to be a really popular line.” Trunki, the popular kids’ rideon suitcase brand, has also been enjoying success with its new animal PROGRES SIVE PRESCHOOL
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STRIPES ARE IN! Our NEW Safari animal prints will be galloping into a Savanna near you!
IS • R E G T E R ON
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With stripes on trend Gerry the Giraffe Trunki and Zimba the Zebra Trunki will be the perfect camouflage. Designed for travelling tots, Trunki is the original, much loved ride-on suitcase get ready to ride and explore!
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03/03/2016 20:14
BAGS AND LUGGAGE
versions. Last year saw the arrival of Zimba the Zebra, while Gerry the Giraffe is released in March. Tony the Taxi has also joined the vehicles portfolio. The company’s top sellers, meanwhile, remain the original Terrance and Trixie Trunkis, followed by its Gruffalo version. “Trunki is a flagship brand for families travelling with young children,” said global marketing manager Sue Tranter, explaining the benefits it offers to retailers. “We highlight not only luggage, but all other associated products that families buy when travelling. The bright colours and clever design attract consumers to the fixtures and encourage dwell time, extending opportunities to purchase more products.” Sue also agreed that purchases can be influenced by other trends – but mostly from favourite characters and the latest films. “Potentially colours from films, too,” she said. “For example we noticed Frozen meant that blue became very popular.” Sambro has an extensive licensed line of bags and luggage, so large in fact that licensing director, Nikki Samuels, struggles to pinpoint just one bestselling line. “The Disney Princess range is particularly extensive and always performs brilliantly, as people can buy everything from coordinating purses to wheeled bags,” he said. “We are really excited about our new Paw Patrol Plush Backpacks which are based on each of the characters,” Nikki continued. “Not
“
Innovation is key for retailers and consumers, with lights, sounds and role-play Sandra Vanstan, head of licensing, William Lamb Group only do they carry all a little one’s essentials, they also double as a cuddly plush character. Finding Dory is also released in June and we have some gorgeous bags for a whole legion of new little fans.” Because Sambro works across a number of product categories, this means it is in the enviable Left: Peppa Pig is among the best selling lines for William Lamb Group. Below: New fun Shopkins designs are due to hit retail this year, expanding William Lamb Group’s portfolio further.
position of being able to sell through multiple retail channels. Nikki believes that the bags not only complement licensed toy ranges, but also perform well in gift and fashion retailers. “Due to the varying price points in the bag range, retailers can cherry pick product to sit alongside their
“
The shark is very on trend, with a big push by the National Aquarium and The Shark Trust to educate and safeguard sharks Nicola Barnett, co-founder of Potwells
”
”
existing licensed ranges and can continuously add to their selection with different characters or size and styles of bag,” he said. While having a licence can be a big boost, innovation is also important, especially as space at retail is limited. “Taking a humble character backpack and elevating design elements is what is really making our bags stand out from the crowd,” outlined Nikki. “Last year our EVA bags were hugely successful and this year our plush backpacks, as well as our lenticular bags, are expected to be even more popular.” Sandra Vanstan, head of licensing for the William Lamb Group, agrees that innovation is key. As a bag specialist, the company develops a wide range of bags from luggage, trainer bags and swim bags, through to book bags, backpacks and plush. Peppa Pig and Thomas are currently among the best selling preschool lines, while coming to market soon is a plush range for Paw Patrol. Finding Dory and Tsum Tsum Minions are also getting good reactions. “Two trends that spring to mind are that fashion trends are making a difference to what parents buy their children, and also innovation is key for retailers and consumers, with lights, sounds and role-play,” Sandra commented. Of course, the preschool market in general is one of the most competitive and getting retailers to take a chance on a new brand is a big challenge. “Encouraging retailers to try new properties rather than just the latest ‘hottest’ property is the main challenge we face,” agreed Sandra. It’s clear that retailers can really benefit from adding a luggage range to their store make up, and there is certainly enough on offer – be that licensed, animal-themed, wheeled or furry – to be able to please even the smallest shop. PROGRES SIVE PRESCHOOL
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WHAT’S NEW BAGS & BACKPACKS New products for a growing sector. HY-PRO
LITTLELIFE Combining LittleLife’s renowned carrier designs with a stylish and durable ‘slate’ fabric, the new Premium Carrier collection has been developed specifically for the nursery market. Ideal for on-themove families, the feature-packed Traveller Premium is hand-luggage friendly yet incorporates the same comfortable and adjustable childseat as full-sized carriers. 0118 981 1433 www.lifemarque.co.uk
Grab your passport because your Flyte has arrived! Both practical and playful, Flyte is a safe and sturdy scooter, a swift pull-along trolley and a compact piece of cabin sized luggage all in one. The original Midi Flyte launched last year and now the Mini is here for tiny travellers aged two to four. 01582 670100 www.hy-pro.co.uk
WILLIAM LAMB William Lamb has incorporated “Under the Sea” vibes into its Finding Dory bag and umbrella range using clear sea-effect panels, bubble pockets, and an underwater inspired beach bag. The turquoise and sky blue umbrellas will be perfect for the Back To School season. It has a full range from backpacks, to luggage, to beach bags, swim bags, trainers bags, purses, wallets and umbrellas. 01924 820282 www.wlamb.co.uk
TRUNKI Pioneering travel for ten years - Trunki launch new safari print cases! Gerry Giraffe and Zimba Zebra Trunkis will be strolling into open plains near you! Designed for travelling tots, so get your binoculars and your safari helmets ready to ride and explore! Five year guarantee, made and designed in the UK 01179 542781 www.trunki.co.uk
SAMBRO
POSH PAWS Go back to preschool with Posh Paws. I35 ts latest bag and backpack range includes some of the hottest licensed brands from Teletubbies, Care Bears and Thunderbirds to Doc McStuffins, Furchester Hotel and Winnie the Pooh. Little ones can choose from everyday backpacks to more innovative designs with sound and unique plush bags. There is something to suit every one and every pocket. 01268 567317 www.poshpawsinternational.co.uk
Sambro specialises in character licensed products across many categories and its bag range is fast becoming one of the biggest in its portfolio. This year will see the launch of the brand new Paw Patrol Plush backpacks. Based on the loveable characters each cuddly character also doubles as a handy backpack perfect for carrying essentials. In addition, the range also includes EVA backpacks and wheeled bags. 0845 8739380 www.sambro.co.uk
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BAGS FULL OF character
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TALKING HEADS
Below: There was lots of new preschool product to see in the children’s gift, toys and gadgets hall at Spring Fair.
“TALKING HEADS”
Show and Tell
So that’s it. Toy trade fair season is over for another year. But wasn’t it another good one? There was a raft of innovative preschool product on display throughout the aisles of London Toy Fair, Nuremberg and Spring Fair, with new launches, trends and licences making their presence felt. PPS asks some licensees from various categories for their thoughts on the shows and their top picks for 2016. Mel Beer, licensing director EMEA, Amscan
Iain Morgan, md, Bladez Toyz We had the best reception to our “ new launches ever at this year’s toy fairs
– we exhibited at Hong Kong, London, Nuremberg and Spring Fair, while our US distributor Schylling had a booth in New York. Our new licensed preschool range was incredibly well received by both new and existing customers. Overall, the general mood of buyers was really positive. We had a lot of lines relisted and buyers are willing to extend their budgets to try out new lines. The feedback we have received from national retailers – as well as the statistical information from our licensors – indicates that Teletubbies is going to be huge this year. The new Teletubbies range from Character Options is really impressive – they are doing a great job of setting a golden example to all licensees. In addition, Thomas is continuing to be a strong preschool line, alongside favourite Peppa Pig. Below: Bladez showcased its new Teletubbies and Peppa Pig lines at Spring Fair.
”
Amscan exhibited at London “ and Nuremberg toy fairs and at
Spring Fair, seeing good footfall at each. The latter two were the most significant for driving new business and securing orders from returning customers. There was a great atmosphere at all the shows this year. Attendance appeared to be up and customers were optimistic and wanting to do business, which bodes well for the future. Paw Patrol is currently leading our preschool licensed offering and, with the addition of Teletubbies from Q3 2016 and a couple of new ranges from Q1 2017, we’re in a strong place in this arena. In addition, we brought our Blaze product launch forward due to retail demand while classics like Thomas and Fireman Sam continue to be a retailer must-have.
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Right: Paw Patrol is currently leading Amscan’s licensed offering, says Mel.
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TALKING HEADS
Kim Bown, director, Misirli
Christine Nicholls, vice chairman and director of product development, Golden Bear
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We exhibited our new ranges at both London Toy Fair and Nuremberg; both shows were very busy and well worth attending. We had a great response to our new Oddbods and In the Night Garden ranges, particularly the Musical Pinky Ponk. Also, our Above: In the Night Garden JCB and Go Mini licences always got a great response at London Toy Fair. attract attention at Nuremberg. Our innovative new Sleep Tight All Night range is something we’re really excited about. It’s a cuddleable sleep aid companion which helps teach children when to sleep and when they can get up – ideal for the transition from cot to bed and beyond. We have great expectations for our Twirlywoos collection this year as the brand continues to grow. Also new for 2016 is our Messy Goes to Okido range. The brand has its roots in arts and science, but it’s aimed at preschoolers so is quite different to anything else out there.
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Phil Ratcliffe, sales and marketing director, MV Sports I attended the Hong Kong and UK toy “ fairs and my overall impression was one of
cautious optimism among the retailers and suppliers. Most suppliers said they had a very successful [UK] show and our stand was busier than ever. There seemed to be just as much innovation as ever. In our category, there is a move towards powered ride-ons for both younger and older kids. Everyone is really excited about Teletubbies. Finding Dory is looking likely to be a big success, while Paw Patrol is considered to be one of the few preschool licences to have broken through in recent years. Of course, the evergreens such as Thomas and Peppa Pig will continue to be strong.
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Daniel Prince, operations director, Danilo We attend all the major exhibitions and “ find that, although footfall might be slightly
down, the licensed market is doing very well. Key preschool licences include In the Night Garden, Peppa Pig and Paddington, which all perform well for us. However, Paw Patrol is the main brand we expect to do very well in 2016. It has already become the top preschool brand and was the most wanted toy for Christmas. The cards, wrap and bag we publish are already performing very well, but this year we are also expanding to include a 2017 calendar, as we think the Nick Jr show’s popularity will continue to grow even more.
“
For the first time this year we decided to try out some additional shows and attended London Toy Fair, Top Drawer and Spring Fair. Brand Licensing Europe and Licensing Expo are essential for the licensed side of our business, but it’s good to get a feel for what is out and about in other product areas. There generally seemed to be an increased presence of licensed product. We especially loved Golden Bear’s Oddbods range at Toy Fair, which looked really fresh and fun. We saw a lot of innovative Star Wars product across the board, plus some strong designer collaborations on licences. We saw lots of unicorns everywhere. We’ve certainly had lots of interest on fluffy unicorn designs under the Despicable Me franchise. Right: Minions continues to sell well for Misirli.
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Mary Wood, marketing director, Vivid We think it is important “ to exhibit at the key shows,
as well as meeting with potential distribution and licensing partners across the year. Nothing beats meeting face to face, even if it does mean a good deal of travelling around the world. The preschool market is always a very competitive area and there are many licences vying for position. Teletubbies will be one to watch, Paw Patrol is on a roll and looks set for a second year of success in 2016 and Masha and the Bear is starting to be talked about. Finding Dory is a licence that could gain traction and, of course, Peppa Pig continues to be a firm favourite among the young audience. I also think there is a move back to some simple yet beautifully executed toys like Flip A Zoo – it is a beautiful plush product that transforms in seconds from one character to another. There is nothing complicated about it, but what a great idea. Below: Flip-A-Zoos transform in seconds from one character to another.
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N U R SE R Y TO Y S Aid ddleable Sleep A Brand NewfroCu ... ond bey and m cot to bed
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Ideal for transition
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Unique light system GREEN
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A must have toy for sleep deprived mums and dads!
N O T TO B E M IS S ED ! Attachable Jinglers
Sweet Dreams
Featuring 4 multi-sensory sounds, pink glowing lights and a hanging strap
Light-Up Bunny
Squeaker Toys
Dreamland isn’t far away with My First Forever Friends
nd Come a a t see us
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Harrogate Nursery Fair 5% off all orders
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INDUSTRY INSIGHTS
As one of the world’s largest market research companies, GfK offers retailers and suppliers valuable insight into the way people live, think and shop. Here, nursery account manager Tullika Bhalla takes a look at some significant findings from 2015.
Inset: Door bouncers were a big hit in 2015.
HITTING THE HIGH NOTES itting the high notes H in 2015 “The UK nursery industry shifted into high gear in 2015 as consumers moved towards premium purchases, helping to push double-digit value growth across the year. This was particularly evident when compared to a very volume-driven 2014. With unit sales falling from 10% to 4% throughout last year, there is plenty of evidence that this move towards more expensive purchases is a concerted high-end trend rather than a flash in the proverbial pan. The return to value-driven growth was visible across all nursery sectors including safety, furniture and feeding. Of special interest are those categories which saw a real turnaround in fortune including sterilisers/warmers, cots and cot beds and door bouncers. Unfortunately, play dens and swings were the notable casualty last year as overall sales declined.”
and retailers begin to embrace the extended rear-facing message. In the baby monitor market, 60% of parents now ensure their devices are video-integrated. The lure of remote monitoring continues to grow, influenced by today’s millennial generation moving into the parenting mode and looking to the latest gadgets as they do so. Other significant growth trends that became noticeable in 2015 included the growth of sitter/playtrays, stroller chassis and attachments.”
Likely future impacts “Whatever your view of November’s consumer deal event Black Friday, it has become one of retail’s peak trading periods and is unlikely to fade as long as consumer expectations and retailer strategies for the event remain.
Online Black Friday sales in 2015 won out against those made in-store; perhaps because of the whole new meaning given to ‘physical’ shopping which became associated with the Black Friday sales of 2014. So far the nursery sector has been less impacted by Black Friday. With average earnings above inflation and the likely delay of interest rate rises, the climate favours consumer spending. Increased consumer confidence also reflects a brighter outlook for house-holders personal finances. This could mean more disposable income and encourage trading up in the nursery market.”
An optimistic 2016 “While factors like a possible interest rate rise, slowing house prices and the impending EU referendum may cause some uncertainty, the more influential economic factors for couples and families have stayed positive. Consumers have more disposable income at the moment and remain resiliently bullish. The question is whether this translates to a boost in birth rates. Looking ahead, one would say the story for nursery markets remains an optimistic one, especially in value for 2016.” Below: An overview of the 2015 market.
Playing it safe “A growth in awareness and manufacturer innovation has ensured that safety for newborns is one of the leading factors parents consider when making a purchase. This is especially true when choosing certain key purchases, particularly car seats and baby monitors. Isofix attachments for car seats now account for £1 out of every £4 spent, while iSize has also gained a significant foothold in the market as consumers PROGRES SIVE PRESCHOOL
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Inset: Harrogate is an essential date for the nursery industry diary.
Fair
Attractions
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nticipation is already building for this year’s Harrogate International Nursery Fair, with exhibitors taking to social media to give followers a sneak peek at their latest collections and driving excitement ahead of the show. The three-day show promises more than 140 exhibitors and hundreds of brands to explore, with around 50 companies exhibiting at
Above right: A new-look Mama Designs expects to see lots of grey and monochrome at the show. Below: East Coast Nursery will be unveiling a new consumer-friendly look.
the show for the very first time, as well as a complete seminar offering and fabulous party programme. The free seminars will be covering a number of topics; taking a look at the latest buying trends from GfK, examining the second-hand goods market, looking at the influence of catwalk fashions and much more (see www. nurseryfair.com for more information).
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Having such a packed schedule means that many retailers are already eagerly planning their visit. Buyers from a range of independent and national retailers as well as international distributors will be spoilt for choice, as each of Harrogate’s six halls will be packed to the brim with the latest trends and newest innovations on offer in the baby market. The show will also see East Coast Nursery launch a brand new consumer-focused look. “This Harrogate will be an exciting one for us as we unveil our rebrand,” revealed managing director Eric White. “It’s been more than six months in development, and has fundamentally changed the way we run our business, shaping our design, development, marketing, and sales strategies.” Elaborating, he pointed out that East Coast Nursery has enjoyed a long association with good quality and great service, but admitted; “It’s fair to say that we’ve been a solid ‘trade’ rather than consumer brand. Our research found that while most people owned our products, loved them, but just didn’t know who we were. We
As the UK’s only dedicated nursery trade show, Harrogate International Nursery Fair is an essential visit for anyone in the infant and preschool market. Taking place from 20 – 22 March, the show is jam-packed with the very best product from right across the parenting industry. Here are some of PPS’ show highlights. wanted to put that right.” Celebrating its 20th birthday at this year’s show is Cheeky Rascals, which is also sponsoring the café in Hall H. “Harrogate is an important date in the calendar,” said managing director Simon Russell. “It’s not just an opportunity to showcase new product, it’s also a good opportunity to catch up with colleagues and friends. We’re really looking forward to a busy, successful show.”
▶ H ARROGATE HIGHLIGHT Close Parent will be unveiling its new print stories for s/s 2016 at the show. The strongest collection yet, there will also be some exciting new product offerings, including Caboo Dxgo, a go-anywhere carrier and a new pop-in rash vest, feeding set and night time pants which will really consolidate the brand’s offerings across the feeding, swim and toilet training ranges.
Right: The new woodland collection from Close Parent.
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HARROGATE INTERNATIONAL NURSERY FAIR 2016
Above: Harrogate is key for CuddleCo, which has a special offer on Doona for independent retailers. Right: Golden Bear’s Sleep Tight All Night range helps aid better sleep for children but can also be played with as a toy.
Simon also emphasised the amount of homegrown innovation found within the nursery sector. “Buyers really should come along – it’s a great mix of small businesses and bigger brands - and that’s really unique. I think we’ll see even more startups at this year’s show,” he continued, “which is always a great indicator of a thriving business sector. There is something for everyone at Harrogate.” Marc Kelly, managing director of CuddleCo, agrees that the show is vital to the industry as a whole, saying: “Harrogate is great for all retailers – traditionally brands make a huge effort and invest both time and money to ensure they present the very best of what the industry has to offer. As
Inset: The mima Argento from Cheeky Rascals.
a group we need to continue to support this. If we don’t then our market retailers will fall behind the international market and miss out on new progressive ideas, fashions or styles for the coming year!” More specifically, Marc explained that CuddleCo will be focusing heavily on the independent market throughout 2016. “Local independents are key to our strategic growth plans this year and Harrogate provides a unique platform to support this outreach. Independents are specialists and have a very personal touch with the consumers, which is invaluable. Our focus is on ‘customer service, education and support’, so we want to be part of their journey and support them as best we can.” Of course new launches are key to any trade fair, and one of the most anticipated at this year’s
show is the latest stroller from BabyStyle; the Hybrid Edge. “We are delighted to be unveiling the new and innovative Hybrid Edge at Harrogate this year,” said managing director Andy Crane. “Consumer demands inspire manufacturers to continue evolving. The market has embraced this with the singleto-tandem stroller – a truly costeffective method of mobility as the family grows – and the Hybrid Edge takes it to the next level.” One area of the market which is continually being refreshed is clothing, with seasonal collections ensuring there is always something new and fresh to show. “This year we’ll be focusing on our new unisex ranges for babies from Below: A dedicated In The Night Garden Baby product range from DHX Media.
▶ H ARROGATE HIGHLIGHT “As a big player in the preschool entertainment industry, it seems natural for DHX Brands to have a presence at Harrogate . We will be presenting In the Night Garden, as we are launching a dedicated ITNG Baby product range in 2017. In the Night Garden is an evergreen brand loved by parents and young children alike, which is about to enjoy its 10th anniversary in 2017, so the timing is perfect for us to move into this category.” Tom Roe, DHX Brands commercial director
newborn to three-years-old which have proved really popular,” explained Kite Clothing’s Ally Tyler. “Splitting our autumn and winter collections into separate but complementary collections has been a big hit with our customers as well.” “We love coming to Harrogate,” Ally continued, “it’s the perfect location to meet up with existing customers from the north and PROGRES SIVE PRESCHOOL
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The alternative solution in the growing bedside crib market
Safer for Baby. Easier for Mum
Designed with Ease and Safety in mind The Halo Bassinest does not need to be fixed to the bed mattress so offers convenient access in and out of bed. It offers both gentle vibration and a sound function to soothe baby to sleep. Also, a timer for night time feeding or to remind parents when baby is in bed with them.
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HARROGATE INTERNATIONAL NURSERY FAIR 2016 Inset: Henrybranded role-play toys from Casdon.
Inset: Frooglies are made from signature organic Frugi fabrics.
▶ H ARROGATE HIGHLIGHT
reach potential customers from all over. This is our fifth time so we’re starting to feel like old hands!” Also returning to the show for another year is toy company Golden Bear, which is using the show to launch its new Sleep Tight All Night range. “We’re really looking forward to the show,” said vice chairman Christine Nicholls, “it’s the perfect place to meet the right people in the nursery industry, and a great opportunity for us to display our brands.” Those brands include the new Sleep Tight All Night collection – a unique sleep aid toy designed to help teach children when to sleep and when it’s time to wake Above: Hippychick takes the opportunity to showcase everything in its portfolio. Right: Doddl encourages the important pincer grip skill. Below: Kite Clothing will be taking short orders for s/s ‘16 and forward orders for later in the year.
up – as well as the endearing My First Forever Friends nursery products. “We believe our new range, which has seen considerable time spent researching all the various sleep criteria, will become a ‘must have’ for the nursery and every parent’s dream,” Christine enthused. When deciding which trade show to invest in this year Harrogate was the obvious choice for Julie Batten, managing director of Mini Moo & Co and owner of the multi award-winning Sleepytot nursery brand. “We see Harrogate as the perfect platform to launch our new brand Obbabee,”
Following a successful year of expanding its portfolio, Casdon will continue to build on its role-play collections for 2016 with new items including Dyson and Henry branded toys which will be showcased at this year’s Harrogate Nursery Fair. Casdon will also be increasing its marketing support for retailers with a strategic year-round online campaign and social media schedule to further consumers’ awareness of the firm’s much loved toys.
she said. “We are excited to be part of such a diverse show, to be in among some huge, well-known brands. Getting our products in front of so many potential retailers and having the chance to talk to them directly about our products will be fantastic. We can’t wait to get there now!” Face-to-face communication is invaluable when forging new relationships, and it’s a key reason why Hippychick return to Harrogate year after year. “The show is a fundamental opportunity to meet and enjoy time with both existing and potential new customers,” explained sales director Jeremy Minchin. “Most of our key customers are people we first met at Harrogate, with whom we have grown really strong commercial relationships and friendships, which are refreshed and renewed every year.” He continued: “At the end of the day, people still sell to people, however much we are all tethered to computers nowadays and this is where we can meet and discuss new products, business opportunities and development, future plans – and socialise a bit as well!” Harrogate is also a key show for catching up with clients for popular PROGRES SIVE PRESCHOOL
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The first step in the Nomi concept The Nomi concept, one chair that takes a child from birth to teenage years, meeting their needs at all stages. A pre-birth purchase, the Nomi concept allows nursery retailers to secure the highchair sale from day one and hold in store margins. Available in a wide selection of colours and finishes and backed by a supply solution that minimises retailers stock holding. Meet us on stand number D4 & D9 at the Harrogate International Nursery Fair. C
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HARROGATE INTERNATIONAL NURSERY FAIR 2016 Harrogate,” said founder, Katherine Homfray. “It is a brilliant opportunity to gain exposure to the industry, and to meet with other exciting brands and buyers from the nursery sector. At the show we hope to meet with retail buyers from the UK and abroad to increase our customer reach.” Not all new exhibitors are new brands though, as evidenced by the debut appearance from award-winning ethical and organic childrenswear clothing company Frugi. “We’re very excited about showing at Harrogate for the first time since launching 12 years ago,” said founder Lucy Jewson. “We’re launching one of our most exciting seasons yet as we unveil a new organic bedding collection and our very first range of toys – The Frooglies! Adding toys to our line will expand our gift and nursery presence and Harrogate will set the stage for that.” A key part of every buyers trade show experience is the hunt for that
Inset: Cheeky Chompers is showcasing two new products, ‘Chewy’ the hippo teether and Cheeky Blanket.
mumpreneur brand Cheeky Chompers, as co-founder Julie Wilson explained. “The show is a great opportunity to meet with our existing retailers and distributors to show them our refreshed Neckerchew lines and our exciting new products. It’s also a great time for us to get feedback and test out some of our new ideas for future designs and products!” New product lines are also a key focus for Mama Designs, which is rebranding and launching its new look at this year’s show. “We haven’t exhibited at Harrogate for four years and are really looking forward to showing our new range,” said founder Keira O’Mara. “We love meeting all of the buyers face-to-face as most of our sales are done via email or phone. Buyers should always attend for the exclusive show deals for independents.” Also returning to the show is stroller company Ottiprams, which will be unveiling a new Left: New lines will be on show from Ottiprams. Below: Cozyglo’s cute, multifunctional nightlights.
Above: BabyStyle’s Hybrid Edge in tandem mode.
model; a full travel system with ISOFIX base. “We are really looking forward to our second year at Harrogate,” said founder Angus Bauer. “Last year was such a success for us; we are now regularly making sales through House of Fraser online and have sold to Amazon. This year we have a much bigger stand and will be unveiling a new collection of travel systems and strollers with our unique exclusive prints, all designed by our talented daughter Poppy. We are particularly excited about our new flower and fox prints!” While many exhibitors are returning to the show, for others – like Cozyglo – this is their first outing. “Cozyglo is a new brand and we cannot wait to show our first range of nightlights at
ARROGATE ▶ HHIGHLIGHT After 30 months of research, design and development, Doddl – a revolutionary product aimed at making family meal times easier – will be launching at Harrogate. Doddl helps young children develop skills so they can learn to use cutlery correctly and feed themselves independently. Below: The new Obbabee cutlery brand from Sleepytot.
elusive ‘something’; a fantastic new line which which will set them apart from other retailers. It’s this thrill of the chase, combined with the invaluable insight into the industry and the opportunity to drive your business to the next level that makes Harrogate a must-attend event for everyone in the infant and preschool world. Prepare to be a part of something special! PROGRES SIVE PRESCHOOL
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Say “Hello� to innovative brands with a proven track record
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Halo -
Award winning Prams and Pushchairs
Safe and convenient Bedside Cribs
Nomi -
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Birth to teenage Highchair/chair
Protect what matters, Pushchair Reflectors
Practical and fun Bathtime Products
Meet us on Stand Number D4 & 9 at the Harrogate International Nursery Fair www.dcukltd.com
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WHAT’S NEW NURSERY FAIR 2016 New products at this year’s show 20th-22nd March 2016 BAMBINI & ME For truly baby soft clothing made from ethically sourced bamboo, look no further than Bambini & Me. The collection offers everything from bodysuits, sleeping bags, breast pads and swaddles with a designer feel that’s just as easy on the wallet as on the eye. Available from 0 to 18 months, bamboo clothing will make a delightful addition for even the most sensitive of skins. Stand HP136 01732 240662 www.bambiniandme.com
PABOBO
SQUIDGE & PIP
SUNCREST TRADING Showcasing its three nursery bedding collections with coordinating accessories: Beyond the Meadow, Fetch the Engine and Jolly Jamboree; Suncrest will also be unveiling the new Guess How Much I Love You collection and the activity toy range, Funberry Farm. Plus, get excited by its new licences in plush -Tiny Tatty Teddy and the brand new concept, Meiya & Alvin. Stand B3 0116 232 8800 www.suncresttrading.com
Say hello to Squidge & Pip, British made sensory teething toys, designed to complement baby’s development. Along with the primary teething features this innovative little duo stimulate baby’s senses, are easily attachable, and can even be sterilised after a hard days chew. Each toy comes with its very own handy travel pouch and is beautifully packaged. Stand HP92 07867 805559 www.squidgeandpip.com
Pabobo offers luminous solutions for peaceful nights, including nightlights, stars projectors and luminous pals. Its famous Stars Projector, awarded best sleep aid by Loved by Parents, has been designed in a tiny turtle version. This new product offers even better star projections and longer runtime; giving more than a month of battery life with nap and sleep time! Stand C18 / Clever Clogs UK - www.cleverclogstrading.co.uk Free phone: 0800 0518080 Ireland - www.cleverclogs.ie +353 1 828 4823
giggling adventures with
®
distinctively different & stylish sensory teething toys
KOKOSO
MADE IN BRITAIN
.com
BESAFE BeSafe is supporting Harrogate again, presenting its new Modular i-Size System - Two seats/ Same base. BeSafe offers genuine alternatives to mass-market brands and profitable points-ofdifference. ‘Harrogate will reward our existing retailers and fill some geographic gaps with new partnerships.’ Stand C40 01606 814 638 www.carseat.co.uk
Kokoso Baby is excited to be exhibiting for the first time at Harrogate. Packed full of amazing natural nutrients, this wonder oil can be used as a moisturiser, bottom balm, massage oil and can even help with cradle cap, baby acne and dry skin conditions. Stand HP89 07949 314246 www.kokoso.co.uk
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Nursery Fair HP105
littleCONCEPTS
www.littleconcepts.co.uk hello@littleconcepts.co.uk
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WHAT’S NEW NURSERY FAIR 2016 New products at this year’s show 20th-22nd March 2016 SPACECOT Rocket scientist and engineer Fujia Chen created SpaceCot from technology developed by the European Space Agency. This technology was used to create a travel cot that can open and close in just three seconds, weighs six kg, and has multiple uses. Stand H18 07427 675012 www.spacecot.com
HARRISON SPINKS
CHEEKY CHOMPERS Cheeky Chompers is showcasing its two brand new products at Harrogate. Chewy the new lovable hippo teether and the luxurious, practical and fun Cheeky Blanket. Also launching are four new Neckerchew designs, including an exciting new licensed design with Tiny Tatty Teddy. Stand H1 0131 440 8370 www.cheekychompers.com
Expert bed makers, Harrison Spinks, will showcase its new 100% natural and hypoallergenic NaturalStart mattress protector at the Harrogate International Nursery Fair. The waterproof mattress protector, which complements the NaturalStart premium cot mattress collection, is allergen free and can be machine-washed up to 90°C. Stand A19 0113 205 5258 www.harrisonspinks.co.uk
LAPSI LTD Lapsi Ltd is launching three new brands to the UK market along with Micuna nursery furniture! Quality, unique and fresh designs – our aim is to deliver choice and innovation back to parents. Great brands with fantastic products. Stand C28 www.lapsi.co.uk 01584 881448
CLOSE
DODDLEBAGS DoddleBags are high quality re-usable pouches with a spout and a leakproof zip. Each pack comes with ten colourful anti-choke caps and matching stickers for easy recognition. The concept marries re-sealable food bags with baby food pouches. They are 100ml and are dishwasher and freezer safe. The bags are gusseted so they stand up in the fridge. Stand H16 07525420589 www.doddlecreation.com
Discover its exclusive show only offers and be the first to stock the Pop-in SS2016 collection. The prints will be showcased across the expanded feeding range, the new swim collection and the training range. Visitors who order at the show will receive delivery of the new collection before anyone else, with delivery guaranteed to maximize Easter weekend sales. Stand C23 01992 554045 www.closeparent.com
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WHAT’S NEW NURSERY FAIR 2016 New products at this year’s show 20th-22nd March 2016 DCUK LTD The HALO Bassinest - safer for baby, easier for mum. It is the only bedside crib that rotates 360 degrees for ultimate convenience and safety. Unlike other bedside cribs, the Bassinest does not have to be strapped to the bed making access hassle-free. The height is adjustable and it includes nightlight, soothing music, nursing timer and gentle vibration, all with auto shutoff. Stand D4 & D9 01422 383555 www.dcukltd.com
DCUK LTD
MARIE LOUISE MATERNITY
TURNOUTS The multi-award winning boy-to-girl reversable and sibling reusable babywear. With pinks on one side and blues on the other, Turnouts makes it easy for expectant mothers, along with their family and friends, to buy beautifully packaged babywear gifts, when baby’s gender’s still unknown - plus great from one child to another. Stand HP126 07427 115 111 www.turnouts.co.uk
The first product to have launched is the Marie Louise Tote. The prepacked maternity bag contains all of the essential items for labour, delivery and the first 24 hours of a newborn babies life. The beautiful tote has been hand made in Cornwall from durable yet sustainable materials such as recycled leather and cotton canvas. Marie Louise aims to keep MLM’s carbon footprint as small as possible! Stand HP104 07463 924714
The Nomi Concept – the birth to teenage highchair- is designed to grow with the child, meeting their needs at all stages. It’s also the only highchair to be awarded the Red Dot ‘Best of Best’ design award. Key features: baby nest, highchair, junior chair, height adjustable seat and footrest and choice of colours and finishes. Stand D4 & D9 01422 383555 www.dcukltd.com
BABYBANZ
MINI MOO & CO. LTD ObBabbe’s progressive training cutlery is an ergonomic knife, fork and spoon set, designed to help teach young hands to hold cutlery correctly, making the transition to independent feeding fast and easy. The design gives a child more control and therefore confidence which can lead to greater independence with feeding much sooner. Stand HP88 0845 009 4405 www.minimooandco.com
Babybanz is celebrating its 15th year in the UK as the trusted brand leader in infant eye protection. Banz also manufacture leading infant noise attenuating Banz Baby Ear Protectors, now available in 12 fashion colours and two sizes. Come and see Banz swimwear and the Baby Bottle Ball and more. Stand A7 01460 258040 www.sunproof.co.uk
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WHAT’S NEW NURSERY FAIR 2016 New products at this year’s show 20th-22nd March 2016 ABC DESIGN The award-winning ABC Design Zoom is back with a new style for 2016. The only tandem that offers children true face-to-face interaction is now available with all new deluxe Street fabric and leather effect trim throughout, creating the ultimate in luxury twin systems. Stand A40 01652 641491 www.obaby.co.uk/abcdesign
BABY&MORE
BABYSTYLE
LEIPOLD COLLECTION GMBH
Harrogate is set to be busy for BabyStyle! There will be stunning new colours for the Oyster range and sophisticated new colour additions to compliment the Egg collection on display. Attendees will have the opportunity to get hands on with the new Hybrid Edge and take advantage of some “One Time Only” show offers. Stand B44 01509 816444 www.babystyle.co.uk
The Harrogate International Nursery Fair gives Leipold an opportunity for customers to meet face to face with Marianne, the German office based export manageress. This year a new look hood crib will be displayed and it will compliment an existing fast selling line and it will make a perfect addition to a dream nursery, as will the not to be missed “Sweet heart” crib. Stand C32 03330117386 www.leipold.de
Keep all baby essentials to hand in the award-winning CityStroll2 pushchair organiser. Featuring a large cargo pocket, insulated bottle holder, wipes dispenser pocket and a mobile phone pocket. It also includes a pull-out shoulder bag that takes away the need for an additional changing bag. Its roomy enough to fit basic accessories so ideal for on the go. Stand QF6 0333 014 4242 www.babyandmore.co.uk
CASDON
GUMMEE The team at Gummee Ltd is excited to be launching three new additions to its teething range at the Harrogate International Nursery Fair. Alongside its flagship Gummee Glove, it will be unveiling Gummee+, Link & Teethe and the Molar Mallet. Stand QF4 01822 834032 www.gummeeglove.co.uk
New from Casdon’s Little Helper collection for 2016 is the Dyson Cordless Vacuum which little ones can whiz round the house just like mum. Also new is the Ice Cream Shop in the Little Shopper range. This role play set has all that children need to make and sell pretend frozen treats!
Stand D1a 01253 766411 www.casdonshop.co.uk
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We’ve got teething covered
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WHAT’S NEW NURSERY FAIR 2016 New products at this year’s show 20th-22nd March 2016 MOBA The Moba team is really excited to be exhibiting for the first time at the Harrogate Nursery Fair. The team is looking forward to having the opportunity to welcome new and existing customers. Meet the creators of the Moba contemporary moses basket, used and recommended by midwives, with a new colour range and coordinating bedding accessories. Stand D2 01323 410470 www.mobauk.com
LITTLECONCEPTS
POTWELLS LTD
SILVERCLOUD Launching at Harrogate, the Made With Love collection from Silvercloud is a gorgeous range of little gifts, perfect for newborns. The irresistible range includes cute characters and tactile fabrics, in a spiral toy, comforters, and little rattles – perfect for tiny hands to grab. Stand A15 01692 408802 www.silvercloudnurserybedding.co.uk
New Zoocchini backpack pals are the perfect size for kids 3+ years of age. Our characters have 3D features which make these ohso-fun for the kids! Fun choice of animals from Sherman the Shark to Allie the Unicorn. Zoocchini backpacks features include:mesh water bottle holders, mesh pockets for pencil and utility holder, front pocket, adjustable straps and large easy to find name tag. 0845 6531493 www.potwells.co.uk
New exhibitor littleCONCEPTS is bringing two beautiful baby brands to the Nursery Fair. PlanToys produces design-led wooden toys from sustainable sources including wooden bath time toys! The Penguin Sailing Boat is ready to explore, with a fun penguin character, boat and sail. Recently GOTS certified, Filibabba is new to the UK. Filibabba a Danish design brand that creates high quality baby products. Stand HP105 07870 132595 www.littleconcepts.co.uk
BIBETTA
BYKAY The complete range of ergonomic, fashionable, comfortable baby carriers made of high quality fabric. In fact, there’s a perfect fit for everybody’s needs. ByKay’s dedication serves only one purpose: to have as many babies and parents enjoy a more relaxed way of life using a baby carrier! Stand HP87 +31 (0)247 111005 www.bykay.com
Bibetta’s new, soft feel, neoprene place mat has a pocket to catch dropped food; ideal for home or at cafes and restaurants to keep everything clean! The fun and attractive looking mat folds into a compact size to trap messy food until you get home where it is machine washable. Stand H55 01223 840236 www.bibetta.com
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Made in Great Britain
Safe Hygienic Eco-Friendly Breathable Wide Colour Range www.mobauk.com +44 (0)1323 410470 hello@mobauk.com
Option 2
Velcro paws hold onto soothers, teethers, buggy straps and cot bars!
Washable 100% Natural
Endorsed by the Millpond Child Sleep Clinic! Stops babies soothers getting lost in the night! NEW - pink and blue bunnies now available!
Find out more about becoming a stockist at: www.sleepytot.com Tel. 0845 009 4405 Email. sales@sleepytot.com
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proof : A5 Leaflet - 20888
The original New Zealand natural lambskin comforter for stroller, carseats, and cots.
Insist on
by Bowron.
Visit www.bowron.com or phone 0800 212 198
05/03/2016 10:37
WHAT’S NEW NURSERY FAIR 2016 New products at this year’s show 20th-22nd March 2016 CHEEKY RASCALS Cheeky Rascals is 20 years old this year and to celebrate the company is doing something a little bit different! In addition to a stand, it is also taking over the café in Hall H! New brands and products: Make My Day bibs, the new Argento mima pushchair, as well as new lines from Australian sleepwear specialists, Love To Dream. Stand HP85 and Cheeky Rascals café – Hall H. 01730 895761 www.cheekyrascals.co.uk
THULE
RENOLUX FRANCE INDUSTRY
APRAMO Launching at Harrogate this March, the Apramo ONE is the first all stage car seat from the rapidly growing travel brand Apramo UK. From birth to around 12 years (0-36kg) the ONE offers 360⁰ rotation, Isofix and Top Tether, as well as traditional seatbelt fitting and a five-point harness up to 25kg. Stand A22 01827 50646 www.apramo.co.uk
Renolux’s car seat range combines comfort, safety and technology. The use of high density foam makes the in car sitting experience one of the most comfortable in the industry. Harrogate Nursery International Nursery Fair offers Renolux the chance to introduce novelties such as the swiveling car seat KORIOLIS and offers the chance to introduce buyers to a new range of products including Sophie La Girafe. Stand C13 00 33 6 07 433314 www.renolux.fr
Whether it’s through nationwide ‘Park Runs’, buggy fit groups or simply going on a family bike ride. Thule’s range of secure and stylish child carriers have been designed to allow active parents to share their passion with their children. Children can take the journey by their parents side, in the Glide or Urban Glide sports strollers, Sapling child carriers, Ride-A-Long bike seats or Chariot bike trailers. Stand A26 www.thule.com
NIMANS
TUCK N’ SNUG Harrogate will be a very exciting time for Tuck n’ Snug, as it officially launches its brilliant new concept in children’s stay-on bedding at the fair! It has had wonderful reviews from parents and children whose sleepless nights have been reduced or banished entirely by Tuck n’ Snug, and the company cannot wait to show it to more people. Stand HP101 01273 930960 www.tucknsnug.co.uk
Nimans Home will be showcasing a vast array of baby care products at this year’s Harrogate International Nursery Fair. The leading tech supply specialist will be unveiling three distinctive product themes of; sleep, care and feed. “Harrogate International Nursery Fair represents the perfect platform to demonstrate how Nimans Home continues to evolve and diversify,” says head of retail sales, Stephen Gridley. Stand B8 0161 925 1978 www.nimans.net
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®
Matching bedding
The Pretty-in-pink Love Minnie and delicate grey Winnie the Pooh Dreams and Wishes collection is perfect for families with Minnie Mouse or Winnie The Pooh in mind, and features adorable illustrations of Minnie or Winnie, coordinated delightfully throughout all items in the set. Beautifully designed and built to last, the Disney furniture sets include a cot bed, under drawer, closed changing unit and spacious wardrobe, all packed full of convenient storage solutions to give parents a much needed helping hand in organising baby’s room.
Come and visit us at the Harrogate Nursery Fair and see our fantastic new Disney Monsters Inc range.
Matching bedding
Meet the team, and see how Obaby’s products can help your business grow.
in t
Meg
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Stand A39
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www.obabytrade.co.uk 01652 641491
03/03/2016 01/03/2016 20:21 21:18
WHAT’S NEW ARDEGA Ardega at the Harrogate International Nursery Fair 20th-22nd March 2016 BLINDSIDES BlindSides is the perfect solution to blocking out the sliver of light from the sides of blinds and curtains to ensure complete darkness in the nursery. The easy-to-use and lightweight design, which moulds to the wall and stays in place using a flexible top strip and added weights at the bottom, simply hook over existing blinds or curtains. BlindSides come in two different lengths, can be adjusted to fit window height and are fully portable.
BREATHABLEBABY MESH COT LINER IN SAFARI FUN-EXCLUSIVE TO ARDEGA BreathableBaby Cot Mesh Liner is safer than traditional bumpers and helps provide peace of mind. The liner is made using Air Channel Technology fabric to maximize air flow, reduce the risk of suffocation, entanglement and climbing, while the liner padding help keep little limbs safely inside the cot at all times. Adjustable to fit standard four-sided slatted cots, solid front and solid-end cots are easily attached using hook and loop fasteners.
KABOOST PORTABLE CHAIR BOOSTER Kaboost is the portable chair booster that raises the height of a chair by simply snapping underneath a four-legged chair in seconds. It is engineered to improve chair stability and stays attached when the chair is moved. By raising the height of the chair, little kids can sit like big kids at the table. It is portable and lightweight and easy to take along, whether that be a family members or restaurant.
BREATHABLEBABY SOFT MESH BROWN MONKEY TOY This adorable, soft animal friend is made using breathable fabrics, making it the perfect first toy for tiny babies. Trimmed with luxurious plush velour for extra softness, it rattles and crinkles to help stimulate baby’s senses. The patented Air Channel Technology used in the 3D mesh promotes air flow, to help provide a safer sleep. Hypoallergenic, machine washable and fast drying, it is safer for baby and convenient for mum.
WHISBEAR Whisbear is an extraordinary bear who was born with one mission: to help babies sleep well. Whisbear emits white noise, a sound that the baby remembers from foetal life. The device operates for 40 minutes and then switches off. If baby cries, the CRYsensor function will turn on for an additional 20 minutes, to soothe baby to sleep. Magnets inside the paws means he attaches to cots, while the colourful, contrasting fabrics, provides sensory stimulation.
Ardega Limited www.ardega.co.uk sales@ardega.co.uk 01473 228862 Stands C50, C43 PROGRES SIVE PRESCHOOL
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WHAT’S NEW HARDENBERG & CO Hardenberg & Co at the Harrogate International Nursery Fair 20th-22nd March 2016. ANGELCARE ON-THEGO NAPPY DISPOSAL SYSTEMS Our new Angelcare On-The-Go Nappy Disposal collection include a nappy bag Dispenser Set and nappy bag Refill Rolls. The unique disposable bags are safe to carry and help keep nappy bags out of reach from infants. Using the same smell-free odour control technology and protection found in the Angelcare Refill Cassettes they also have an Easy Knot™ to ensure bad smells are locked away while you’re out and about!
ANGELCARE BABY MONITORS
Stand B7 01785 503305 www.hardenbergco.uk
THE SASSY SILLY SENSORY BLOCKS COLLECTION
Two brand new monitors with a fresh new sophisticated style, now offering their largest screen yet. There’s the AC1300 Movement, Video & Sound Monitor and AC1300 Video & Sound Monitor available. Not only do these look the part, they offer true value for money and trusted technology.
ANGELCARE THE GROWING UP POTTY
Visitors can also anticipate a fantastic new range from Sassy showing true innovation in play; The Sassy Silly Sensory Blocks Collection. Sure to be the next ‘big thing’ on pre-schoolers wish lists. Beautifully designed and equipped with unique features that help toddlers learn to stack with minimal frustration, improve concentration, develop thinking skills and fine motor skills. Building a towers - always a sure-fire winner in toddler entertainment!
Introducing the only potty that easily adapts its height to suit the child’s size to ensure correct sitting position and adding longevity. Ergonomically shaped to aid sitting down and standing up alone, increasing independence and confidence when potty training.
SASSY ‘POP’ PLAYMAT & INSPIRE THE SENSES PLAYMATS The new exciting Pop Up Playmat opens and folds away in just seconds! It’s home to an adorable troop of cheeky monkeys sure to bring fun and a multi-sensory environment to playtime. We’ve also extended our multi-sensory ‘Inspire the Senses’ range by Sassy to include sensory gyms and developmental playmats.
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WHAT’S NEW HAUCK Hauck at the Harrogate International Nursery Fair 20th-22nd March 2016.
Hall B, Stand B50 Tel: 01978 664362 www.hauckuk.com MAXAN 4 TRIO
PLAY AROUND
A stylish three-piece set in a lookalike linen fabric on a matt black chassis. Seat unit is reversible, with an adjustable handle and goes through from birth to toddler stage.
In this colourful Play Around children can develop their imagination with play. All elements stimulate gripping, pushing or turning, and give off interesting sounds or melodies. The game pieces are always available for the child, because the padded seat unit rotates 360°. The Play Around remains static so the child can play safely.
PRIYA TRIO Add some colour with this amazing trio set available in Banana or Pistachio.
PLAY ON ME
SLEEP’N PLAY GO
Keep children amused on long car journeys with this playtray for car seats. It has a large playing area and there is ample storage for toys and things in the pockets on either side.
Brighten up any room with the ‘Jungle Fun’ travel cot. Weighing in at just over seven kg it is ideal for holidays or visiting grandparents, and with two wheels it is easy to move around.
SIT’N RELAX Brighten up the nursery and mealtimes with this versatile Sit’n Relax. The versatile Sit’N Relax in Birdie will care for baby from birth. This combines baby bouncer with super easy to use high chair. One purchase caring for your baby from newborn. A delightful item for any new parent and will serve through to weaning stage. Now available in new designs Giraffe and Birdie.
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Stroller Simply reverse the hood, then add a carrycot to change your stroller into a cosy pram.
Grows with your baby
Memory Foam +extra wide for ultimate comfort.
Enhance
the comfort by adding an optional matching footmuff or snug newborn liner. cosy with a 3 position zipped fap ! e,
snug, sa f I’m
Comfort
Pink
Style
Black
Stand A39
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Did you Know ?
Our Zeal stroller has one of the widest seats of any stroller on the market today!
Coordinating styles throughout all elements makes the Zeal stand out.
ZigZag Lime ZigZag Orange ZigZag Purple ZigZag Navy
Little Cutie
Little Sailor
SYSTEM
Memory Foam seat +extra wide
3in1 System that grows with your baby
Travel in style with our range of exclusive Obaby designs.
el
av
Tr
Black/Pink
With a design to suit everybody, you’ll be spoilt for choice.
Black/Blue
Black
Cottage Rose
www.obabytrade.co.uk 01652 641491
05/03/2016 01/03/2016 10:39 21:15
WHAT’S NEW HALILIT Come and see what new developmental toys we have in Hall D, Stand 8. EDUSHAPE RAINBOW SOFT BALL A unique, transparent ball that allows children to see the colourful, cascading mini balls swirling around on the inside, encouraging the development of senses. Great for developing hand-eye coordination and motor skills and assures to stimulate young minds.
EDUSHAPE YOUNG BRIX Especially sized for small hands, these tactile, flexible building blocks are the ideal first construction toy for beginner architects. Each brick easily snaps together, and little ones can build forts, houses or anything they can imagine! Packaged in a handy plastic storage tub with handle.
HALILIT MINI GLOCK
BATTAT PORTABLE EASEL
A new addition to the extensive Halilit range of Musical Toys, the Mini Glock is a chunky, colourful pentatonic glockenspiel. Rounded edges make the note bars inaccessible for tiny fingers, ensuring that children from as young as twelve months can enjoy making music safely! Like all Halilit Glockenspiels, the Mini Glock is accurately tuned and musically correct.
A robust, portable double-sided easel complete with magnetic letters, numbers and symbols for little ones to practise spelling and counting! Both the whiteboard and the chalkboard are magnetic, and all the fun conveniently packs away for easy on-the-go storage!
BATTAT WONDER WHEELS HALILIT EGG SHAKERS Perfect for Easter! These tactile, swishy egg shakers make a great sound and allow children as young as six months to develop early year’s music making skills. Packaged in an attractive CDU and make great add on/ impulse buy items!
A never seen before collection of early years trucks from Battat. Wonder Wheels truck are chunky, robust and colourful with fun moving parts, perfect for outdoors and sand play! Suitable from just one year, there are six in the range to choose from: Dump Truck, Excavator Truck, Recycling Truck, Tow Truck, Fire Truck and Cement Truck.
www.halilit.co.uk 01254 872454 PROGRES SIVE PRESCHOOL
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FOCUS ON: HARDENBERG&CO
Approaching its tenth year in business, maternity and nursery distributor Hardenberg&Co has carved a definitive place for itself in the marketplace. PPS spoke to founders Marc and Julie Hardenberg about parenting, innovation and supporting retailers.
Above: Julie Ebrey and Mark Hardenberg. Inset: The DUUX ultrasonic air humidifier offers parents a stylish solution.
A Perfect
Portfolio
E
stablished since 2007, Hardenberg&Co is the official distributor for the UK and Ireland for a wide range of big name nursery brands: Angelcare, Ameda, Duux, Onaroo, Sassy and Simple Wishes. The company was borne out of personal experience; Marc and Julie were given an Angelcare Movement Monitor by a friend when their son was born extremely premature at 24 weeks gestation. “This monitor saved our sanity!” said Julie. “Throughout that initial difficult time at home, we at least managed to get some peaceful sleep. Our little boy is 11 now and thriving after his challenging start to life.” However, this very personal experience carved a very clear business strategy for the future of Hardenberg&Co. “We aim is to make essential products such as Angelcare
▶ CHANGING FACE OF RETAIL
“Retailers are vital to our getting our products in the hands of parents. We know that retailing on all levels is challenging as customer expectations are so high. Retailers have to be creating and inventive to keep the customer interested. We’re always happy to offer great support in the way of online content making sure that all our products are represented in the best way.”
Baby Monitors and hospital-trusted Ameda Breast Pumps available to the widest audience possible,” explained Julie. To begin with, Hardenberg&Co was specialising in high-quality baby electronic products, but a number of brands outside this remit soon joined the family; all providing a relevant value to parents and baby. “We currently enjoy a broad and successful portfolio of products which all provide reassurance and peace of mind to parents, help their babies thrive in one way or another,” explained Marc. “Our products aim to take the stress out of parenthood and allow more family time and enjoyment of these special early years.” The ranges cover baby safety at home, breastfeeding pumps and accessories, babycare equipment, night lights, humidifiers and purifiers and a vast collection of educational baby toys. Naturally, the industry has undergone a number of significant changes in recent years, and Marc and Julie ensure they focus on those they believe make a real difference. “There’s been an influx in ‘smart’ baby products utilising the latest technology,” said Julie. “Although these
innovations are fantastic to see, there are some examples where this tech is replacing parenting common sense.” “That’s not to say we’re against innovations, not at all,” offered Marc. “We have some exciting innovations that will contribute to the smart nursery trend, but will enhance the user experience in a positive way.” Showing at Harrogate once again, the team will be focusing on catching up with new and existing customers. “It’s great to chat informally to people at the show and hear from our customers about what is working and what isn’t,” said Julie. “We like to find out what they would want and see if this is something we could incorporate into our plans.” “Being at the show always gives great insight to what is actually going on in the market and gives us the chance to react positively to these changes,” agreed Marc. Hardenberg&Co will also be showcasing some fantastic new baby monitors, babycare products, toys and much more from its nursery brands and will be offering exclusive show deals throughout the duration of the show. Above: The Angelcare 3-in-1 video monitor gives peace of mind. PROGRES SIVE PRESCHOOL
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SHOW OFFERS OFFERS ONLY AVAILABLE AT THIS YEAR’S SHOW 20TH-22ND MARCH 2016
SWEETDREAMERS
TIDY FREAKS
The innovative in-car character bins – “your back seat litter bin buddies!” will be debuting this year at Harrogate International Nursery Fair SHOW OFFER: Buyers from independent stores can avail themselves of a 10% discount. Stand HP117 in “Bebelephant boulevard” www.tidyfreaks.com
MAMA DESIGNS
GUMMEE
Mama Designs, home of the Mamascarf breastfeeding cover and Babasac multi tog baby sleeping bag now hosts a whole range of stylish yet functional products for mamas and babies. SHOW OFFER: “Choose your Show Offer” for independent retailers, from the following options - No MOQ - 10% off order - Free shipping. Stand QF8 0121 366 0267 www.mamascarf.co.uk
SweetDreamers - the home of multi award winning super cute sleep aids: ewan the dream sheep and ewan snuggly, available in grey and classic purple! SHOW OFFER: 10% off orders for independents when placed at the show. Stand QF2 02392 262332 www.sweetdreamers.co.uk
CHEEKY CHOMPERS
Gummee is the multi award-winning teething brand. It will be showcasing its existing products and launching three exciting new additions to its range at the Harrogate International Nursery Fair. SHOW OFFER: 20% off when the whole Gummee range is ordered. Stand QF4 www.gummeeglove.co.uk
Cheeky Chompers is showcasing its two brand new products at Harrogate. Chewy the new lovable hippo teether and the luxurious, practical and fun Cheeky Blanket. SHOW OFFER: Free carriage on all orders placed at the show. Stand H1 0131 440 8370 www.cheekychompers.com
TWISTSHAKE The next generation, award winning baby bottle. Get your hands on the most anticipated baby product of 2015.
NIMBLE BABIES
SHOW OFFER: Come by the booth to be eligible for a 10% discount on all orders placed during the fair. Stand C20 www.twistshake.com
No more cloudy and smelly baby bottles with Nimble Babies Milk Buster. SHOW OFFER: 10% off and free shipping to all independents who will order 12 bottles or more at the show. Stand HP115 07828 112855 www.nimblebabies.com
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BREATHABLEBABY Exhibiting on The RHSM Group, Breathable Baby will be showcasing its range of breathable cot bedding. SHOW OFFER: In support of bricks and mortar stores, orders over £500 receive a free display set and 10% off the breathable cot bedding range. Stand D5 www.breathablebaby.com
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SHOW OFFERS
OFFERS ONLY AVAILABLE AT THIS YEAR’S SHOW 20TH-22ND MARCH 2016
CUDDLE MATES
NUM NUM TEETHING JEWELLERY Uniquely designed and beautiful and fun for mums to wear. Beads are made from squeezable, foodgrade silicone – kind on babies’ gums and perfect for chewing while teething, or playing when breastfeeding. SHOW OFFER: 10% off all orders over £100 confirmed during the show. Stand HP121 07856 974187
BRITOT
A Cuddle Mate is a pillow and friend in one. Its shape makes them special. Perfect for tummy time for babies. Cuddle Mates help little kids aged 12 months+ sleep better
BABY&MORE
SHOW OFFER: Independents can choose from the following: No MOQ - 10% off order - or free shipping. Stand HP134 www.Cuddlemates.co.uk 07463222233
LAPSI LTD
Britot is a multi-award winning baby carrier that provides unparalleled back and shoulder support, allowing you to carry your child in comfort, for longer.
Baby&More look forward to welcoming customers old and new!
SHOW OFFER: 15% off all orders placed at the show. Stand HP122 03333 440 240 www.brititbaby.com
SHOW OFFER: 10% off all orders placed at the show OR £160 Starter Kit saving 5% off normal trade price with free delivery. Stand QF6 0333 014 4242 www.babyandmore.co.uk
SNUGGLEBUNDL
BABYSTYLE
The Snugglebundl solves the problem of moving sleeping babies without waking them. It’s a wrap that works like a hammock with full head support and allows a parent to take a child out of a car seat fast asleep! SHOW OFFER: Free Digital Photo Display for the first 10 orders over 12 units. Stand HP133 07946 437729 www.snugglebundl.co.uk
It will be launching three new brands to the UK market along with Micuna nursery furniture. SHOW OFFER: 10% discount off all 1st orders once account is opened and meeting arranged within one month of the show. Stand C28 07956 541779 www.lapsi.co.uk
SHOW OFFER: • Buy One Get One Free on all Oyster2 and Max Colour Packs* • Buy One Get One Free on all Oyster2 and Max Footmuffs* • Buy One Get One Free on all Oyster2 and Max Changing Bags * • Buy a Max tandem seat and receive a free tandem seat colour pack • Buy One Get One Free across the entire BabyStyle Blanket and Bedding range • Egg discounts available for Gotham Black and Arctic White • Amazing incentives across the entire BabyStyle furniture range Stand B44 01509 816444 www.babystyle.co.uk * New Oyster colour range excluded from the above offer
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GETTING MOBILE
Inset: New releases from Dorel include the all-terrain Maxi-Cosi Stella pushchair, which features a compact frame and foam-filled tyres – perfect for city life as well as longer country walks.
The infant mobility market is packed full of the latest fashionfocused models, clever high-tech designs and safe, functional products. PPS takes a look at one of the most innovative – and diverse – sectors in the industry.
Get a
Move On! A
safe, effective method of transport is a parenting essential, whether it’s for a long drive or a quick walk to the shops – and the infant mobility industry offers parents a mindbogglingly wide range of options to choose from. With style, safety, comfort, convenience and cost all jostling for top spot, it can be difficult to narrow the options down. “Buying a pram or pushchair for
Left: BabyStyle is delighted to be unveiling the new and innovative Hybrid Edge at Harrogate this year.
their baby is one of the most important purchases a parent will make,” said Nikki Bhogal, head of marketing at Dorel. Nikki believes that new design is so important to parents because: “Most of the time, new designs mean new features. There is a strong trend for convenience and style, and this is important to the modern parent. The Quinny Yezz Air is a perfect example of this.” Inset: The special edition Silver Cross Wayfarer in Eton Grey was a design success for the brand.
▶ COMPACT AND CONVENIENT
“New design is essential in this market; it ensures the category stays on trend and remains interesting. Regular updates and new technologies are expected these days, with every season offering new travel solutions for everyday parenting. Compact and convenient seem to be top line demands these days, as well as products that make life easier. When we launched Doona, the world’s first hybrid car seat, it was so groundbreaking and ahead of the game that it launched a whole new category. We are busily working away on lots of exciting developments at the moment, focusing on accessories. Watch this space!” Marc Kelly, managing director, CuddleCo. Inset: Doona, the world’s first hybrid car seat, from CuddleCo.
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GETTING MOBILE
▶ TINY TECHNO “Technological advances are becoming so important because parents are becoming more independent and have increasingly busy lives. The demand is growing for strollers that are as lightweight, compact and practical as possible, so technological advances are key to ensuring this demand is met. There is a demand for compact and lightweight products which will fit into parent’s daily lives, so we are developing our strollers range in order to meet the demands of the market which are constantly changing and evolving. Our new and improved Urban Plus offers increased practicality, with a fully foldable seat unit making it even easier to close, store and transport.” Alessandro Casini, juvenile product manager, Chicco
Of course, car seats have been the subject of much innovation over recent years, as Nikki pointed out. “Safety is always key for car seats, and innovation in this area is always welcomed by consumers. Rearwardfacing and forward-facing seats are great to give parents the option to be
Above: The new Spot Tech from Bebecar UK has been developed into a complete travel system, with carrycot and infant car seat.
rearward facing for longer, while seats like the AxissFix with a 360 swivel make parents’ life easier when getting the child in and out of the car.” Design and the desire to be different is an important element for many, agreed Andy Crane, managing director
Above: Bumbleride fabrics are made from recycled PET and bamboo charcoal. Left: The new and improved Urban Plus from Chicco.
at BabyStyle. “Creating the most stylish, practical and yet safest product in the market place is the holy grail to which we all aspire!” The newest innovation from BabyStyle is the Hybrid Edge; a contemporary and very stylish stroller which can be used in a variety of different modes and seat configurations. “Consumer requirements and demands inspire every manufacturer to continue evolving,” continued Andy. “We have embraced this with the Hybrid Edge, which takes the cost-effective single-to-tandem stroller to the next level.” New designs and features are an important factor and so developments in these areas naturally create interest. Phil Taylor is head of design at Silver Cross, and emphasises that fabrics and finishes follow wider fashion trends because: “parents view their pram as part of their own style and look for designs which fit with that.” This is true with techcological advancements as well, as products which work with modern lifestyles are increasingly in demand. “A key part of this is ease of use and convenience,” said Phil, “combined with high performance. Advanced materials allow us to develop products that are lighter and compact, but are durable and can cope with the demands placed on them.” Silver Cross continually develops
new products and will be unveiling its latest developments later in the year, when we can expect to see improved product performance combined with fantastic aesthetics. There’s no doubt that good design is essential, partly because there’s so much choice that a product has to really catch the eye of a customer in order to make an impact. “The look and style are definitely important,”
▶ FLAT FACTS
One of the areas new parents find most difficult to navigate is car seats, particularly with regard to the new iSize regulations. A number of manufacturers (Jane, Kiddy, Britax and Concord) side-step this neatly with lie-flat infant carriers which also remove the risk of oxygen desaturation (as a result of restricted airways). The Kiddy Evoluna iSize and its lie-flat technology is supported by The Lullaby Trust, a national charity that campaigns to improve awareness of Sudden Infant Death Syndrome (SIDS).
Inset: The Kiddy Evo-luna iSize features safe lie-flat technology.
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GETTING MOBILE
Inset: The Thule Glide is designed to fit parents and children with active lifestyles.
said Kevin Golding, Bebecar UK’s
commercial director, “but we need to make sure that our pushchairs feel as good as they look; baby’s comfort should be the first concern of manufacturers and new parents.” Kevin also points out that it is the job of manufacturers and retailers to help educate the consumer about this
▶ THE INNOVATION EXPERIENCE
“It’s interesting that we talk about innovation, but we have seen the mobility market focus more on product experience. People just want products that work really well and in the way they expect them to! The real areas of innovation now concentrate on ways to make parents lives easier; buggy boards, added storage, tandem strollers... there are some great examples of this out in the market. One of our key focuses is on the holistic view of mobility; not just about a set of wheels or how light it is, but how we can improve the experience for both parents and little ones.” Michael Samuels, md, Tutti Bambini. Below: The stylish Riviera travel system from Tutti Bambini.
Right: Diono’s Radan 5 – an all-in-one car seat package.
▶ THROUGH THE AGES
fundamental point; it can be easy to lose focus while seeking the latest must-have design or most up-to-date technical development. “I think consumers are moving away from ‘disposable’ baby products and are looking for reliable, quality products that can be lovingly used, enjoyed and passed on,” he continued. “That’s great for the pushchair industry – we want people to buy once and buy right!” Despite the ever-increasing popularity of travel systems offering the convenience of stroller, pram and car seat combined, many parents will find themselves buying a number of mobility solutions during their child’s preschool years. Products which set themselves apart from the rest of the market might have niche appeal, but will offer real benefits in that particular area. Sports strollers, such as Thule’s Glide and Urban Glide, have been designed to allow active parents to share their passion with their children, whether it’s strolling, jogging or running. “Our Glide line has been designed by outdoor enthusiasts,” explained Thule’s Alan Gear, “focusing on intuitive features and materials that make them easy-to-use, ready to handle the toughest conditions and of course keep parents and children safe.” Thule strollers are created to help parents and children enjoy a healthy way of life, giving them a real point of difference in the
market. The Bumbleride pushchair range (distributed by Little Saints) operates in a similar retail space, offering robust pushchairs in a signature eco-conscious fabric which help families get out and about, doing what they love. “Parents are always looking for the latest design to make their lives easier and their babies safer and more comfortable when on the move,” said Little Saints’ director Peter Holm. “So versatile pushchairs that can be used in different ways will always do well.” The new Bumbleride Speed is being launched at Harrogate, and is suitable for both city pavements and while out running. The mobility market has become a busy place over the past few years, offering a range of products to suit different requirements; whether that’s high-tech, super-light, dual-use, extraluxurious or even off-road. Delivering great, new and exciting product which works well is essential to keep parents interested – and it looks like 2016 will be setting a new standard for the infant mobility market.
Multi-award-winning car seat brand Diono is launching the ultimate Group 0-2 car seat for children, which will last all the way from newborn to seven years old. The Diono Radian 5 offers extended rear-facing but also gives parents the option of forward facing in a five-point harness for longer (up to 25kg). It is currently the only car seat on the market do this. Clever design features also include straight sides – which means all three back seats can be used at once – and an exclusive fold mechanism.
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80_PPS_March Obaby - full pageApril - Progressive 2016.indd Preschool 1 - March 2016.indd 2
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WHAT’S NEW MOBILITY New products in the infant mobility market. KIDDY The Kiddy Evo-luna i-Size infant carrier has been approved to meet the new ECE R 129 (‘i-Size’) safety standards and provides maximum protection for a child up to 15 months of age. It is packed with state of the art technology to protect a child in the event of an impact, but also to protect their health and development; thus offering the child all round protection. +49 9281 70800 www.kiddyuk.com
OBABY The all new Obaby Zeal offers the perfect from birth environment for baby. Its extra wide, memory foam seat unit offers ultimate comfort and support and perfectly accommodates the optional Zeal carrycot and Group 0+ car seat with ease. 01652 641491 www.obaby.co.uk
JOIE Introducing Every Stage, the ultimate transporter designed and engineered to make growing up easy from birth to 12 years. Four seats in one, Every Stage adjusts, adapts and protects through groups 0+, 1,2 and 3. It can be used rear facing up to 18kg/4 years and converts to a forward facing seat from 9kg to 36kg/12 years. 01889 808900 www.joiebaby.com
MJ PRAMS The MJprams Travel System was launched last year and straight away has been noticed and shortlisted by the judging panel at the Progressive Preschool Magazine Awards 2015. It has been selling pretty well in its first year and hopefully it will continue to do so in the future. Visit as at Stand H118 at Harrogate. www.mjmark.co.uk 07815 179574
OMNIO The 2015 Baby Products Association’s (BPA) ‘Innovation Award’ winner - Omnio Stroller - is set to return to this year’s International Nursery Fair with an exclusive trade preview of the final production model. Last year, the Mk4 prototype model was responsible for creating a widespread buzz for its design ingenuity. This year, visitors will be able to view these latest, fully-resolved design features, and Omnio’s sophisticated new look, first-hand! UK Distributor: bébélephant 0844 858 9792 www.bebelephant.com
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TALKING SHOP: NATURAL BABY SHOWER
Going
Inset: Merino sleeping bags, such as those from Bambino Merino, are very popular. Below: Customers can try out all the latest buggies in the spacious downstairs showroom.
While many retailers are closing the doors on unprofitable retail stores and moving online, one woman is bucking the trend and has opened a thriving retail store alongside her online business. Natural Baby Shower opened the doors of its first ever retail store in Bagshot in May last year and has already turned over more than £1m. PPS caught up with owner, Victoria Hampson, on how she made her booming online business an off-line success.
N
atural Baby Shower was founded by Surrey mumof-three Victoria Hampson, who launched the online business www.naturalbabyshower. co.uk with her partner Clifton Vaughan in 2007. Focusing on ethical and eco-friendly baby products, the website was a huge success almost immediately. After eight successful Above: Clifton Vaughan and Victoria Hampson. Right: Luxury changing bags from Jem + Bea.
years of trading online Victoria and Clifton knew it was finally the right time to launch a retail store. “It was something I’d wanted to do for a very long time,” says Victoria. “Our online store had grown so much since we started and was very successful, but we really wanted to get our products out into the hands of our customers. Being able to actually try on a baby carrier or see how simple washable nappies are to use makes a huge difference.” The pair spent a long time looking for the ideal location, as Victoria explains: “It was actually really difficult to find exactly what we wanted in the location that we wanted to be in. It had to be big enough to take in pushchairs and furniture, as well as a warehouse facility and good parking. Quite a lot to ask for! We’ve ended up buying the building we’re in which gives us the security and confidence to do exactly what we want, without any constraints.” Once they’d
found their ideal location on the outskirts of Bagshot in Surrey, Victoria and Clifton worked hard on the store design. “We wanted to create a destination retail store,” says Victoria. “Somewhere that everyone could shop at their leisure without feeling under pressure. Where mums and dads could try out carriers, buggies and car seats and ask all those questions they have.” “We wanted somewhere people could see and touch our eco-friendly products and find out the stories behind
▶ THE ONLINE
CHALLENGE
Competing with online businesses means customers have price comparisons at the tip of their fingers. “There’s not much you can do about that,” says Victoria. “We have to look at other ways to compete. Some customers will always be price-sensitive, but there are more who will value your service and knowledge.”
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TALKING SHOP: NATURAL BABY SHOWER the brands,” she continued. “It was also important to us to create a toddlerfriendly corner with toys and sofas where people could sit and relax, all helping to create an enjoyable, stress-free shopping experience for the whole family.” Generously spread over two floors with a spacious car park the store stocks everything from clothing and nursery furniture to toys and buggies. The ground floor is home to essentials such as nappies, slings, changing bags and a vast selection of organic clothing all from top name brands including Bambino Merino, aden + anais, Pacapod, Storksak, Cuddledry and Frugi. Customers can try out buggies and car seats from premium brands such as Joolz, Babyzen, EGG, Bugaboo, Mutsy, Cybex, BeSafe and – new for Natural Baby Shower in 2016 – Phil & Teds. Upstairs are the nursery showrooms featuring everything prospective parents need to create the perfect nursery from cots and changing tables to moses baskets and play gyms, all from much-loved brands such as Boori, Leander and Snüz. Victoria and her team have a wealth of experience when it comes to the best and most essential products for new mums and it is this experience and impeccable customer service which sets Natural Baby Shower apart from other stores – both on- and off-line. Below: Upstairs, parents can find everything they need for baby’s nursery.
have designed a destination store. We see “ Wecustomers coming in doing the ‘big shop’ for
baby and that’s exactly what we wanted to create. They’re able to get everything that they need in a relaxed, comfortable environment. Victoria Hampson, founder, Natural Baby Shower
“
Left: The compact Babyzen Yoyo is one of the store’s top sellers. Below: Natural Baby Shower will be stocking Phil & Teds in 2016.
“Our customer service is so important to us,” says Victoria. “We are all passionate about our brands and we’re not here just to make a sale. We want to find out what the customer wants and will spend time demonstrating products or talking through any questions. Our customers love our natural products and enjoy seeing products they can’t necessarily find elsewhere.” Victoria had hoped to turnover close to £900,000 by the end of 2015, but had exceeded £1m before Christmas. “That’s partly down to our new store and the improvements we have made to the website,” she explained, “but it’s also down to an increase in demand for eco-friendly products.” Over the years Victoria has noticed that parents have become more eco-conscious, whether through using washable nappies or buying organic clothing. “It’s great to see so many more eco-friendly and organic options available to parents these days,” says Victoria. “When we first started out, we were quite niche in our offering. We had to really search for natural baby products, but I’m so pleased that has changed and there is a lot more on offer and at reasonable prices.” Merino baby products are one of the top sellers for Natural Baby Shower. Victoria stocks a full range from Bambino Merino, Merino Kids, Superlove and many more. “I discovered merino wool when I was out in New Zealand and had my first son and it has really taken
off over the past couple of years.” A new supplier for Natural Baby Shower is Jem + Bea, with luxury changing bags. “We’ve noticed over the years that more and more mums want something that doesn’t actually look like a baby changing bag,” says Victoria. “These new bags certainly fit that bill.” Looking to the future, the huge growth of the business means finding a bigger warehouse is a top priority. Another retail space is also on the cards, although Victoria says it would most likely be smaller in a high street location to focus on gifting and smaller products. “And we’ll continue to improve the way we do business, both online and in-store,” she concluded. “We’re always looking at ways to improve the customer experience, that’s why our customers keep coming back.” Below: Natural Baby Shower is the exclusive UK distributor for Finn + Emma.
▶ EXCLUSIVE LINES
Natural Baby Shower is the exclusive distributor of the US eco-friendly toy and clothing brand Finn + Emma in the UK. “We love this brand, the prints and designs are absolutely beautiful,” says Victoria. “It fits in so well with our ethos and our customers love it too.”
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Inset: The 2016 London Book Fair will see 25,000 visitors over the three days, 12 – 14 April at London Olympia.
Read All
ABOUT IT E
very year the London Book Fair welcomes approximately 1,500 exhibitors from over 60 nationalities, and around 25,000 visitors from more than 124 different countries. The entire international publishing industry is represented at the fair, from giant publishing houses, to small independents. “In recent years we’ve noted a significant rise in exhibitors and visitors from beyond publishing, which undoubtedly reflects the increasingly diverse nature of the business and the growing importance of cross-industry collaboration,” says Jacks Thomas, director of the London Book Fair.
It’s an exciting time to be in children’s publishing – particularly preschool – as sales continue to grow year on year. As the 45th London Book Fair rolls into town over 12 – 14 April, there will be plenty to tempt preschool buyers, from traditional picture books to a growing range of novelty and activity books. Left: Hello Little Egg is the first book from Penguin Random House based on its Puffin Rock IP.
There are over 100 children-focused exhibitors at the fair, as well as a dedicated Children’s Hub. “The Children’s Hub is always an extremely popular area and will host discussions on the hot topics in children’s publishing, education and entertainment,” says Jacks. “This year the line-up is particularly compelling, with sessions on everything from the benefits of personalised children’s books to how to use free content to reach the education market.”
For the past three to five years, children’s books have provided the majority of growth for publishers, with the UK market growing by 3.2% in 2015 (Nielsen BookScan). The preschool and picture book sector is having a particularly good time, with sales up 6% in 2015. Publishers have great confidence in the sector as illustrated by the number of new titles coming out in 2016 across all categories, particularly novelty and activity books. Top That Publishing is known for its books-plus components and novelty book format and has seen a big increase for this specialised type of product over the past year. “Our Arty Mouse Early
AKE THEM LAUGH ▶M
Inset: The Children’s Hub hosts a variety of discussions on children’s publishing, education and entertainment.
86
Research shows that funny books get kids reading. A highlight of the Children’s Hub this year is the panel discussion on making kids laugh on Wednesday 13 April. A panel of children’s authors, editors and illustrators will discuss ways to engage with children using humour and how schemes like This Book is Funny and the Scholastic Laugh Out Loud awards are using novel ways of highlighting books in schools and libraries.
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LONDON BOOK FAIR 2016
Above: Alison Hubble is the latest book from Allan Ahlberg and Penguin Random House. Middle: New from Caterpillar Books is Search and Find Animals with fold-out scenes on every page. Right: Press Out & Build storybooks from Top That have exceeded all expectations.
Learning Through Art series is going from strength-tostrength in the run up to the fair, with co-editions already printed for 15 countries since last year’s launch,” said editorial director Dan Graham. “The Learning Journey’s range of Press Out & Build storybooks has also exceeded our expectations. Great art styles and copy with sound preschool educational credentials are at the core of both series and this is going down well with buyers and end customers alike.” He continues: “2016 looks set to be one of Top That’s biggest years yet, in terms of the number of new preschool titles that we’ll be bringing to market. We’re particularly excited about a new range of licensed products that will be launched at the London Book Fair.” Patricia Hegarty, editorial director for Little Tiger Kids and Caterpillar Books has also noticed a growing demand for innovative books that help children to learn in an interactive and exciting way. “Over the past year, one of most popular titles from Caterpillar Books has been Tree by Britta Teckentrup, a beautiful peekthrough picture book,” she explains. “This year we’re bringing out the next title in the series, Bee: Nature’s Top: That’s Not My Squirrel is the newest in this popular series from Usborne Books. Middle: Top That’s Arty Mouse series won best Preschool Publishing Range at the 2015 Progressive Preschool Awards. Right: Little Sticker Dolly Dressing targets younger children. Far right: One of most popular titles from Caterpillar Books has been Tree by Britta Teckentrup.
Tiny Miracle. We’re also bringing out a new Search and Find series, with fold-out scenes on every page.” The Little Tiger Kids list also includes the My Little World range, designed to educate and entertain young children. Finding First Words and Finding First Animals provide the perfect introduction to learning, with flaps to lift on every page and a fold-out finale. The multi-award winning series, That’s Not My… from Usborne Books is a perennial favourite with parents of babies and toddlers. “That’s Not My Owl was Usborne’s top selling title in 2015,” says Christian Herisson, sales and marketing director for Usborne Books. “New additions to the series for 2016 include That’s Not My Elf and That’s Not My Squirrel. We’re also going from strength to strength with the Peep Inside series. A beautifully illustrated series, it is designed to introduce young children to everything from a farm and a zoo to castles, dinosaurs and garden insects.” Usborne’s activity books are still very popular, with 2016 marking the 10th anniversary of the Sticker Dolly Dressing series. Usborne will launch a Little Sticker Dolly Dressing book this year – a younger version designed especially for little hands. “There’s also an emerging trend towards beautifully illustrated reference books,” says Christian. “We’re looking forward to London Book Fair and showing our fantastic autumn highlights from activity books to beautiful gift books and sets, as well as key fiction releases.” Picture books continue to shine for Penguin Random House, says Sarah Hastelow, publicity officer, preschool: “Over the past 12 months we’ve really seen an
increase in popularity for picture book star Sophy Henn, author and illustrator of the Pom Pom panda books, Where Bear? and most recently, Pass It On.” “We’ve also seen an increase in the number and sales of picture books focusing on bedtime, sleep and dreaming,” she continues, “a trend which has definitely continued into 2016. Notable titles for us include The Rabbit Who Wants to Fall Asleep, The Great Big Sleep, This Is Not A Bedtime Story, Max at Night and Spot Loves Bedtime.”
▶ A NEW TALE
A new story by Beatrix Potter will be published in September 2016 by Penguin Random House as part of the 150th celebrations of the birth of Beatrix Potter. The Tale of Kitty-in-Boots was written by Potter in 1914, but never published. The manuscript was found in the Frederick Warne archive at the V&A two years ago, with one rough sketch of Kitty-in-Boots. Quentin Blake will illustrate the new story, which shot to the top of Amazon’s book charts when the announcement was first made at the end of January.
Above: Kitty-in-Boots by Quentin Blake.
There is a whole host of picture books coming out of Penguin Random House over 2016, including the brand new Allan Ahlberg rhyming tale Alison Hubble, Bumblebear by Nadia Shireen, Chimpanzees For Tea by Jo Empson, and Chicken Nugget by Michelle Robinson – as well as Hello Little Egg, the debut picture book from Penguin’s award-winning IP, Puffin Rock. Preschool book buyers will be spoilt for choice this year at London Book Fair and the sheer number of new releases just goes to show, no matter how much technology evolves, you just can’t beat snuggling up with a good book. PROGRES SIVE PRESCHOOL
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SENSORY TOYS Inset: East Coast Nursery worked with child development expert, Dr Lin Day, on the creation of its Say Hello range.
One category was evident in its growth on the show floor at this year’s Toy Fair, with sensory and early years developmental toys really standing out. PPS speaks to some of the category leaders to find out more.
Look and
LEARN
B
y the end of its first year, a baby’s brain will have doubled in volume as a direct result of learning from birth; according to the Baby Sensory website. It’s no wonder then, that both parents and retailers are investing more in products that offer babies sensory stimulation – from bean rattles and tummy time activity mats through to sensory balls and play gyms, there is a raft of engaging new product available. East Coast Nursery showcased its new Say Hello collection – comprising 16 products – at London’s Toy Fair in January. Suitable from birth, products in the range – including large floor mats, Tummy Time Discovery Toy and Glove Below: The Sensory Ball is one of Halilit’s best selling products in the category.
Puppet – have been carefully designed to stimulate developing senses. It has been developed in partnership with Baby Sensory, with the range reinforcing the songs and characters that babies learn in the classes. “Parents seem to be coming to a better understanding of the importance of babies having the right toys for their developmental milestones. There seems to be a lot more dialogue about it, and it’s really positive,” says Victoria Taylor, brand manager at East Coast Nursery. “We are still in the early selection stages with our customers,” she continues, “but the comments are that we are offering something different to what’s currently on the market, and they like the fresh colours and appealing characters.” Judith Stark, md of Halilit, agrees that there is an increasing demand for developmental toys. “The internet now makes it very easy for parents to acquire information about child development and the benefits of sensory toys that may not have been so readily available in the past,” she explains. Best sellers for Halilit include its range of Edushape Sensory Balls, which
are easy for babies to grip and catch, as well as the Tummy-Time Clip-On Gym from Taf Toys. Harrogate Nursery Fair will see the company launch new products in its Taf Toys range including thickly padded play gyms with innovative features and tactile newborn rattles. Judith also believes the Musical Boat Cot Toy is a particular highlight – “a beautiful product which aids and assists as baby grows” – while the new Mini Orchestra has been
Above: Galt launched the world’s first Two-in-One Playnest at Toy Fair to much acclaim. Left: Tomy is investing in the popular Lamaze brand more than ever before this year, with a rebranding and new lines.
especially designed for tiny hands. Galt – which has just launched the world’s first Two-in-One Playnest to support babies from birth – believes its toys are designed to give parents a helping hand if needed, as they are the best first teacher for their child. John McDonnell, md at Galt, explains: “We are not aiming to teach. [Our toys] provide the opportunity for parents to help develop those important cognitive skills, such as manual dexterity, hand-eye coordination and learning about cause and effect. But above all, our toys make play as fun and beneficial as it should be.” PROGRES SIVE PRESCHOOL
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the worldwide leader in multi-level logic games
- Develops spatial awareness and problem solving skills - Both a SmartGame and a toy! - Games available for children aged from 2 years + - Up to 60 challenges - Winner of numerous awards
01903 885669 uk@smart.be www.smartgames.eu www.smartmax.eu
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SENSORY TOYS
As well as shared play, Tomy’s head of UK marketing Emma Fryer says that parents are also looking for toys that can be played independently. The company is rolling out a fresh brand identity for Lamaze this year, and Emma says it is investing in the brand “more than ever before”. Lamaze is launching ten new lines for 2016, which includes the expansion of popular character Freddie the Firefly into new categories such as gyms, rattles and high chair toys. It also has high expectations for new characters in the Clip n Go range, Olly Oinker and Munching Max. “The more a toy captures baby’s imagination and keeps them engaged, the more they will learn as a result,” says Emma. “Each toy helps baby grow in multiple ways and many of the products also spark motor skill development, meaning little ones are able to explore and learn on their own.” Rainbow Designs believes that licensing is having a growing influence on the nursery sector. The company boasts Peppa Pig for Baby, Miffy, Peter Rabbit, Guess How Much I Love You and The Very Hungry Caterpillar in its portfolio. Bean rattles continue to be one of its best sellers, while new Jiggle Peppa and George toys from the Peppa Pig for Baby line are also popular. Key for 2016 is the new collection of Tummy Time Activity Playmats which boast activities such as a detachable mirror,
Left: Learning Resources has seen a growing demand for developmental toys.
removable shaped teethers, a peek-a-boo flap, plus a multitude of textures and sounds designed to help babies’ early development skills. For the slightly older age group, Rainbow Designs also has Sensory Miffy, which recites parts of the body as they are touched – leg, mouth, hand and eye – to help preschoolers learn. “The developmental and sensory toy sector is most definitely on the increase, and for some of our core collections we are even increasing our development product offerings to meet retailer demand for additional items,” says Anthony Temple, md of Rainbow Designs. Learning Resources has also expanded its product lines in response to the growing demand. Within the sensory space, it has been enjoying success with the likes of Ruff’s House (children need to help the fluffy dog sort through a variety of textured rubber and cloth bones), Teachable Touchables, Tactile Letters and Numbers and Sensory Tubes (which can be filled with everyday materials). Chicco, meanwhile, is introducing a new ‘Fun of Development’ concept for 2016. It encompasses all of the company’s key product ranges – including the popular Fit & Fun and Move & Grow – with the aim of providing a Left: Chicco has used Disney fairytale characters Snow White and Cinderella on a selection of its new lines. Below: Rainbow Designs has launched new Tummy Time Activity Playmats this year, featuring favourite licences such as Peppa Pig and Guess How Much I Love You.
‘compelling product story and customer journey’ for each stage of a child’s development. New sensory products for 2016 include Cinderella and Snow White stroller dolls (which feature key themes from the fairytales, such as an apple and a mirror), plus soft textile Sweet Melodies Princess dolls, complete with sound effects. “Our new product collection is the result of our developmental approach to a child’s learning needs, promoting early physical skills, motor coordination and social skills, as well as developing a healthy, active imagination,” offers Holly John, Chicco’s toys product manager. With such a raft of impressive new product available in this fast growing sector, that’s sure to be a treat for the senses not just for babies and toddlers, but parents, too.
▶ ASK THE EXPERTS Teaming up with experts in the baby development arena is one good way of ensuring that new products are really hitting the mark. Chicco’s Holly John explains that all of the company’s products are designed and tested in collaboration with Observatorio Chicco, its official Baby Research Centre. Here, paediatricians and parents work together to study stimuli and provide insight to ensure products support and aid a child’s growth and learning development. Meanwhile, East Coast Nursery developed its Say Hello range in partnership with Baby Sensory, and its founder, Dr Lin Day, was involved with every stage of development of the toys. “For parents, Dr Day is a trusted figure and expert in child development, and her involvement provides consumers with the reassurance that the range has been carefully designed, based on her extensive research,” explained brand manager, Victoria Taylor. Tomy also involves child development experts at every stage, while it has also chosen a celebrity ambassador – Coleen Rooney – as part of its investment in the Lamaze brand. PROGRES SIVE PRESCHOOL
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WHAT’S NEW DEVELOPMENTAL TOYS Trusted products for an important developmental stage. TOMY
BKIDS
The 3-in-1 Lamaze Freddie the Firefly Gym took home a “Best New Toy” award from London Toy Fair. This feature-packed gym stars the iconic and best-selling character Freddie the Firefly and is an essential for multiple stages of baby’s growth, designed to inspire moments of wonder through discovery. 01392 281928 www.uk.tomy.com
In 2016 Bkids will launch a fantastic range of sensory items for children aged 3m – 9m old, including 2 animal themed shape sorters, a wonderful sound and light chameleon, a beautiful cow themed sensory ball & a fantastic new 3 in 1 walker. All these items will launch AW 2016. 02086 574734 www.bkids.co.uk
GALT TOYS
HALILIT
A fabric covered inflatable ring that’s a soft resting area for a young baby on one side and a self-contained play environment for older babies on the reverse. The velour resting area cradles a young baby. Turn the Playnest over for a padded seating area to support an older baby in a sitting position. 0161 428 9111 www.galttoys.com
The Taf Toys musical boat cot toy is a long-lasting developmental product. The base attaches to the cot rail and plays relaxing sounds while stars are projected onto the ceiling and the owl sails along the base. Next it can be placed on the floor for tummy-time play, and then to encourage crawling the boat is used independently of the base. 01254 872454 www.halilit.co.uk
CHICCO
LEARNING RESOURCES
2016 promises to be another magical year for leading toy and nursery brand Chicco, with the launch of three new Disney Princess licensed products. Two new Cinderella and Snow White stroller dolls are also being added to the growing range. The dolls clip easily to strollers and prams and feature key themes from the classic fairytales. www.chicco.co.uk 0208 9536627
Building blocks and a puzzle in one learning toy! New for 2016, Learning Resources have introduced alphabet puzzle blocks and number and shape puzzle blocks into their popular preschool range. The wipe-clean, illustrated blocks are perfect for developing letter, shape and number recognition alongside fine motor skills. 07872 377 302 www.LearningResources.co.uk
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Comfort Blanket
Š P&Co. Ltd./SC 2016. Licensed on behalf of Studiocanal S.A. by Copyrights Group.
Ring Rattle
Our new Paddington for Baby collection has been created especially for Paddington’s youngest fans. Each item is made from baby soft plush so it is as gentle as can be against babies skin.
Call 01329 227300 or visit our website www.rainbowdesigns.co.uk
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WHAT’S NEW TAF TOYS Developmental toy experts. See us at Nursery Fair Hall D, Stand 8. MUSICAL BOAT COT TOY The musical boat cot toy is a longlasting product designed to aid and assist as baby grows. From birth, the base attaches to the cot rail and plays relaxing sounds. Stars are projected onto the ceiling, while the owl sails along the base. As baby develops, the base can be placed on the floor for baby to enjoy tummy-time. When baby becomes more mobile, the boat can also be used independently of the base, sailing slowly along the floor, encouraging baby to crawl.
MUSICAL SLEEPY PALS – OWL, MOUSE & DONKEY The Mother & Baby Award-winning musical sleepy pals are delightful first toys for baby that can soothe and calm at bed-time and entertain during the day. A stylish music unit with nightlight is securely tucked away inside each sleepy pal and can be removed and used independently. The music unit offers a day and night-time mode. To help baby to relax and sleep, there is a choice of calming nature, heartbeat and trickling water sounds.
MUSICAL CAR TOY OWL A fabulous accessory for anyone purchasing their first car seat, the new Taf Toys musical car toy owl is designed to keep baby happy during car journeys. This innovative travel toy attaches securely to a headrest and features an owl character with light-up eyes, dangling toys, baby-safe mirror and an assortment of playtime and soothing melodies. The music and lights can be touch-activated by baby or controlled by parent via a portable remote control.
MUSICAL ARCH OWL A gorgeous, stylish pram arch with lots of musical surprises. With fun music and lights to entertain baby on the go and 3 richly colored hanging toys, the musical arch owl is a great accessory to any pram or car seat!
PLAYFUL SUN SHADE A never seen before addition to the Taf Toys range, the playful sun shade is a 3-in-1, UV protected shade to protect babies delicate skin whilst in the pram, pushchair or car seat. The shade attaches easily to the hood, with brightly coloured hanging toys for baby’s entertainment. A happy cloud character doubles up as a storage pouch for the shade, which rolls up and zips away easily when not in use. There is also a mesh window with a fold-back flap.
www.halilit.co.uk 01254 872454 PROGRES SIVE PRESCHOOL
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LINDSAY LOGS IN LINDSAY RANDALL
PACK IT IN In a world where trying to pack for a short family break can feel like it takes longer than the holiday itself, PPS columnist Lyndsay extols the virtue of being a ‘three-Trunki family’.
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y daughter has come out of preschool in tears. We are not talking an X Factor Cheryl-style perfect single diamond of a tear. We’re talking full-on, red-faced, snot-smeared, chest-heaving tears. She falls to her knees in front of me, sobbing, as I – and several other preschool mums – try to gently probe for the problem. Finally, after a distressing couple of minutes, I manage to peel her off the floor and into my arms. As the sobbing subsides, I ask her what’s happened and she looks at me, eyes like puddles… ‘Ruby is going to a different Center Parcs to me!’ And then she’s off again. The other mums peel off quietly, leaving me to my middle-class embarrassment. I make a mental note to spend more time discussing the Syrian refugee crisis at the table. The Husband and I have had the gall to book a half-term treat to Center Parcs at Longleat (Ruby’s family chose Woburn) so I spent the week prior frantically trying to decide what to take for five action-packed days of unpredictable British weather. But I am feeling a little buoyed up at the prospect of packing this time. Because since Christmas, we have become a three-Trunki family, and this brings me more pleasure than perhaps it should. The Husband and I watched Rob Law’s pitch
Top: There will always be pasta. Middle: The universally-loved Trunki is ideal for holidaying with small children. Bottom: Let children them pack themselves - what could possibly go wrong?
for £100,000 on Dragon’s Den back in 2006 and, despite having no children at the time, we loved the concept and couldn’t believe that Rob left the show empty-handed after Theo Paphitis broke a strap on the product. Living in Bristol I love that it’s the genius of a local Clifton boy. And if I’m honest I secretly enjoy the fact the smug Dragons got it so wrong. My son has the original blue model but my daughters have the Ladybird and Bee cases and the improvements in the product since its launch are clear. The newer catches are much easier to use and there is only a carry handle on one side of the top rather than both. Looking at the website nowadays, there is also a wide range of additional product and accessories, but for the bare bones of little people’s luggage, I think they are brilliant and my children all absolutely love them. The best part is that it’s little enough for the children to pack themselves and take ownership of. And this year for Center Parcs I let them do just that, since my youngest is now two, so with the help of her older siblings this should not be an unachievable task. I laid out little folded piles on each of their beds and told them to also add some books and a few toys into their Trunkis ready for the morning. It wasn’t until we arrived at Longleat forest that I suddenly realized I’d not checked the contents before we left. They had all dutifully wheeled their Trunkis to the front door and I took a photograph of how cute they all looked rather than having a quick check. ‘What’s the worst that can happen?’ said The Husband (which is almost always a precursor to the worst possible thing happening). We checked into our villa. I opened the Trunkis. My son’s wasn’t too bad: pants, socks, Minecraft t-shirt, jeans, Star Wars jimjams and all his Skylanders. My older daughter’s contained her entire collection of Rainbow Magic books and a single onesie (the neat piles of perfectly laundered practical clothes still on her bed at home). And as for my two-year-old’s ‘Harley Ladybird’ Trunki, it was filled to the brim with packets of macaroni, fusilli and penne. And absolutely nothing else. As I stood in my stillness, my daughter tugged my sleeve and just said brightly, ‘Mummy, at least we have some pasta. Think of those poor Syrian refugees.’
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WHAT’S
HOT?
Progressive Preschool spoke to a number of independent retailers, to find out what’s been selling well across the preschool market.
Helen Sheward, owner, Gently Elephant, London
Children’s clothing and gift boutique in the centre of trendy Brockley, south London. CATEGORY
SUPPLIERS/RANGES
COMMENT
Educational Toys
EeBoo
EeBoo Tell Me a Story cards always fly off the shelves. They spur the imaginations of our youngest customers.
Construction Toys
Plus Plus
Plus Plus have a range of blocks for younger kids. Plus-shaped pieces can be made into an endless range of 2D and 3D shapes.
Wooden Toys
Janod
The Story Box Safari set from Janod has beautiful wooden pieces of jungle animals and park keepers.
Shoes
Bobux
This New Zealand shoe brand has topped our best seller list since we opened nearly four years ago. Parents who buy Bobux generally keep buying season after season until their children outgrow the range.
Clothing
Tootsa MacGinty, Boys&Girls
For the last few seasons unisex clothing brands like Tootsa MacGinty and Boys&Girls have been our best sellers.
Janod
Bobux
Mandy Platt, owner, Bizzybods, Nantwich, Cheshire A High Street children’s boutique selling clothes, toys and gifts. CATEGORY
SUPPLIERS/RANGES
COMMENT
Girls’ Clothing
Frugi, Lily and Sid
Both these brands are very popular with our customers. The clothes are bright and beautiful and well-priced.
Boys’ Clothing
Mayoral, Frugi
Mayoral has some cute little shirts for boys that are selling well. Frugi is also a popular brand for boys’ clothing.
Baby Clothing
Emile et Rose
Emile et Rose has some gorgeous traditional baby clothes. The pastel colours are very popular. The little dresses are selling well coming into summer.
Gifting
Tomy
Since we’re a rural location we do well with the John Deere tractors from Tomy.
Soft Toys
Moulin Roty
The Moulin Roty toys are all really beautiful and make lovely gifts. There is something to appeal to everyone.
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Mayoral
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BEST SELLERS
Lisa Clay, owner, Armadillo Toys, Leeds An independent toy shop with two branches in Leeds. CATEGORY
SUPPLIERS/RANGES
COMMENT
Construction Toys
Bristle Blocks
They’re sturdy, durable and easy to make. A classic toy that is always a favourite with parents.
Puzzles and Games
Orchard Toys
Orchard Toys has a wonderful range of puzzles and games. Shopping List is always popular with customers.
Wooden Toys
Melissa and Doug
The play food from Melissa and Doug is one of our top sellers. The company produces such beautiful toys.
Imaginative Play
Playmobil
Playmobil is a good quality, well-known brand. We sold out of the new Summer Fun fairground range last year. We’ve now got the new zoo and farm sets and they will go well.
Dolls
Baby Stella
Baby Stella is popular with parents of younger children because she is soft and cuddly and suitable for children from 12 months.
Melissa and Doug
Baby Stella
Sue Shiraji, owner, Babycare of Dagenham, London
A family-owned business for the past 32 years with customers coming from all over the country. CATEGORY
Pushchair
Car Seats
SUPPLIERS/RANGES
Babystyle Egg, Silver Cross, Bugaboo
Maxi-Cosi, BeSafe
COMMENT
The Egg is selling very well. It’s a nice simple design with a very easy folding mechanism. Silver Cross has always been one of our best-selling brands and we do well with Bugaboo too, in particular the Donkey. Maxi-Cosi always sells well and it has a fantastic reputation. We’re also doing very well with the new iZi modular system from BeSafe, giving parents another option for a two-way base.
Furniture
Silver Cross
The Silver Cross Notting Hill range is one of our most popular furniture sets. It is very modern looking.
Highchair
Mima Moon
This is a very stylish highchair at the top end of the range. It is nice how it converts to a seat for older children as well.
Bedding
Mamas and Papas
The Mamas and Papas bedding is fantastic and our customers love it, especially the new ‘Welcome to the World’ range.
Accessories
4moms
The mamaRoo and rockaRoo are both very popular even at the higher price point. They are beautiful products and customers say they are very effective.
Babystyle
Silver Cross
4moms
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Sales Tel: 01869 363800 sales@ravensburger.com
03/03/2016 20:27