Mayank kaushal : Design Portfolio Lifestyle accessory design I National institute of design Email: mayank_k@nid.edu I Contact no : +91-7698640707
CONTENT System Design : Transportation Fruit and nut: Trend Forecast Material World- Techniques and creativity Knotting knot:Surface Developement Google experience center Transformation and Radical : Color\trims and surface Craft’o India Form: Empowering Your Imagination Concept Products- 3D Renderings
Project Description ( System Design - Transportation ) Detailed study of “Transportation� at system level and made a link with all possible factors like social,economical,infrastructure,users,politics etc. Create a system chart for Transportation and find the opportunity\Problem areas to work. From the selected opportunity areas, need to create
a understanding of topic again & try to establish a link with all possible factors to find opportunity\Problem areas. Come up with the solution of taken topic and plot on the system chart to analyse the effectiveness on all the factors and validity of solution.
Brainstorming Done the Brainstorming about the safety and security
System Chart System chart to understand the links between all factors and how user is connected with all apects.
Research\User group(Client) and why? Study about safety and security of Kids on Road while travelling to school,market, near home etc. School Kids (Class 5 to 7)Age Group-12 to 15 , Children who are going to school or riding a bicycie with friends for fun and still learning or learned but not achieved perfection in riding a bicycle. Below Class 5th students went to School by rickhaw or parents and above class 8th have much better sensibility of safety on road and take decision more efficientiy than previous
age group.They are much mature than class 5-7 standard.For age group 12 to 15, nobody with them to take care on road while riding.so, the need of safety and security for this age group requires attention. Learning Stage: Children who are going to school and other places. In learning and learned bicycle. Need: Safety and security on road
Problem Area Identification Identified the problem area and its details
Design Brief and Solution Design Brief: Design a product for kid(age group 11-13) to enhance the safety and visibility during day and night time on road and showing their presence to other commuters for safer rides
and learning (Prevention is better than cure)
Final Product Renderings Product Renderings in Keyshot
First Prototype First working prototype
Project Description and Design Brief ( Fruit and Nut: Trend Forecast ) Learning and understanding of trend forecast in food and health areas and developing a new trend forecast. On the basis of developed forecast, need to develop a concept and product. Design brief: Design a Product\Concept for kids to edcuate about health Product.
Concept: Food park is proposed to indian government for educating about Health and wellness through real time exprience among children’s and their parent’s.Product is placed in the Children Food Park and other cocepts for Creating a understanding about farms,fruits,process through play, museum and other activities in childrens.
Trend Boards & Form, Color and Texture Development of Different Trend boards
Psychographic Profile Development of Psychographic Profile
Client Board My client is 5 to 8 years old kids.
Scenario Inspiration My Inspiration is Disney wonderland parks.
Placement of product and Scenario building Product is placed in the Children Food Park, Food park is proposed to indian government for educating about Health and wellness through real time exprience among children’s and
their parent’s.Also, Create a understanding about farms,fruits,process through play, museum and other activities in children food parks
Concept and Ideation Make different concepts and ideas for children food parks to educate about health and wellness. So, they can learn and pass on the information to future generations.
Explorations and first Mock-up Make different explorations and Mock-ups for the final selected Concept
Product Process Following different Steps invovled to make a final Product
Final Product and User Testing(OBSERVATION) Kids play with the watermelon charater- not only sitting on it but also they recline, climb, jump and also interact with the hands and seeds . Kids are excited to see the enlarged vesion of fruit(watermelon) as well as parents also.Parents give information to their kids- like see how
big is the watermelon, u have to eat this to become like this...BIG and STRONG .Kids tends to count the seeds. Also Kid are actually relate with the imaginary character.Create a visual impact on the mind of kid.
Project Description ( Material World - Techniques and Creativity ) Aim of the project is to play with different Materials, understand different techniques and Create a understanding. All the explorations done on different materials such Acrylic, Wood, Metal,
Leather, Plastic, MDF Sheets, Rubber, MS Wire, Aluminium Wire , Silver Foils, Wax etc. for better design sense and Material handling.
Project Description and Design Brief ( Knotting Knot - Surface development ) Product Name : Knotting knot Material : Plastic Sheet The aim of the project was to convert 2D surfaces into 3D. As we live in the modern world, and we are in the age of plastic, so we are all aware of this fact that the plastics have their own +ve and -ve effects on us!!!. why not we use the recycled plastic
material for our day to day life needs for better future and make it environment friendly....so , this product comes into existence using the Non-degradable property of Recycled Plastic waste. It’s a Sitting hammock made out from the industrial waste plastic sheets(Of course use after sterilizations) using the knotting Technique to get the strong Sitting structure.
Techniques Knotting as a technique used to develop a surface
Explorations Explorations in different materials
Final Product Final Product from the developed surface
Project Description ( Google Exprience Center ) Design a Google experience center in collabrorations with tourism department at railway station in indian metro cities to provide services and exprience to the user.Also designed a user expri-
ence and interface for google exprience center.
Observations Detailed Observation of Google website and services.and also, analysis of exprience and interface.
Google Space Exisiting google space around the world.Mostly space gives the feeling of fun, play, freedom and interactive.
User People who love to explore new cities.
Opportunity areas Finding different opportunity areas.
Concept Sketches Various concept sketches to explain the user experience enviornment and interface
Standby Screen of Google Search Product
Aplication Interface
User interface and experience Development of new minimal interface for easy and fun exprience.
Home Screen : Showing Various options like Search,Map,Places,Food,Hotel,Photo,S ighteeing tour,Weather,Help,ATM & Bank Location,Medical,Communication centers
Selected icon with Home,Forward,Back,Print and Messags options
Icon Pop-up when selecting from toolbar
Experience Instant service Live service Fun Happiness Customized Space 800 sq. ft. Lighting – White light Staff – 3 At railway station Triggers Sight – Clean & Minimalistic, techno Sound – Touch sounds of Interactive interface, Music Color – White background with Google color interiors Touch – Touch screen & vibration Symbol – Google products, Icons Service Google Live – News, Latest trends & forecast, Live chat Google Earth – Google map, Route map, hotels, cuisines, tourist places, train, bus and flight information Connect to your friends – Login with your Gmail account and sync with Google products Information & web search Sketch & Google doodle – Fun with live sketch & Google doodle Play store – Buy and experience paid and unpaid apps and games
At a Glance Google exprience center in brief.
Project Description and Design Brief ( Transformation and Radical ) Develop a Leather and fabric swatches for bags and wallets used as a colour and trims.Also, made a final collection from the developed trims using trend forecast SS-12 Themes- Geo-
transformation and Radicals.Swatches made according to the given themes.
Swatch and Explorations Development of Swatches to used as a trims. Keeping in a mind about colour harmony
Final Products Developement of bags and wallets using different colour and trims
Project Description and Design Brief ( Craft’o India ) Detailed study of kutch crafts,Social,Economical and Regional etc. aspects.Create understanding and find the opportunity for intervention of contemporary design in the exisiting craft.Also, interact with craft’s person and later develop products with them for better understanding & exchange of knowledge about design and craft.
Design Brief: Design a Contemporary Indian kutch craft Products for urban market to open the opportunity for craft’s person to penetrate into larger market and understand contemporary product taste.
Client Board Newly married or going to be married
Color Board Colours choosen from the kutch craft and Environment & Surroundings
Todni Work
Mirror Work
Punch Work Zari Work
Quilting Craft Techniques Different techniques used in kutch craft and techniques used in to make surface and trims
Inspiration Kutch Dowry Bags are used to carry the dowry and other daily products from parents home to his “SASURAL� like clothes.Narration and motifs is the main component of the bag.Usually
made in bigger sizes like 22X30 inches.
Final Product Made a final product using techniques,colors and trims of kutch craft into a contemprorary manner
Project Description and Design Brief ( Form - Empowering your imagination ) To study a living organism and study its behavior, habitat, features and select an attribute to come up with a form.My Living form is a Emperor angel fish and trying to depict the motion
and direction in various ways through material such as copper wire and MDF sheet( Laser cut).
Process Process to reach upto the final form and explorations in different materials.
Project Description and Design Brief - ( Concept Products- 3D Renderings ) Product Concepts Generation Using 3D software(3ds Max design 2013, Rhinocerous and Google Sketchup) , Photoshop and Coral. Trying to reflect the essence of final Product design
to better visualization and understanding.
THANKING YOU
Special Thanks to : Shimul Mehta Vyas, Amresh Panigrahi, Balaji Rengarajan, Esther Brinkmann, Sonal Chauhan, Jogi Panghaal and Shashank Mehta Photograph : Mayank kaushal