A M E R I C A N TA S K F O R C E / 01 /
/ V I S U A L S T R AT E G Y G U I D E /
/ 02 /
/ V I S U A L S T R AT E G Y G U I D E /
American Task Force Visual Strategy Guide A Rebranding Project of Bureau of Alcohol, Tobacco, Firearms and Explosives
Published by Favie Chiu, 2016 For Academy of Art University MFA Graphic Design Course: Gr604 The Nature of Identity, Fall 2016. – For more information please visit
/ 03 /
/ V I S U A L S T R AT E G Y G U I D E /
www.maintainsafety.info
A M E R I C A N TA S K F O R C E
Contents
01
02
/ 004 /
/ V I S U A L S T R AT E G Y G U I D E /
03
Accomplishments and Bygones
What’s to Come
Beyond the Present
BRAND OVERVIEW
08
BRAND HISTORY
11
BRAND TIMELINE
12
THE NEW NAME
18
THE NEW VISION
20
THE NEW MISSION
22
THE NEW LOOK
24
THE NEW AUDIENCE
28
THE COMPETITORS
36
“If the people cannot trust their government to do the job for which it exists—to protect them and to promote their common welfare— all else is lost.” —Barack Obama
/ 005 /
// VVIISSUUAALL SSTTRRAT ATEEGGYY GGUUIIDDEE //
Barack Hussein Obama II is an American politician who is the 44th and current President of the United States. He is the first African American to hold the office and the first president born outside the continental United States.
A M E R I C A N TA S K F O R C E
Accomplishment and Bygones Brand Overview Brand History Brand Timeline
/ 006 /
/ V I S U A L S T R AT E G Y G U I D E /
Chapter
/ / ACCOMPL ISHMENTS AND BYGONE /
/ 007 /
/ V I S U A L S T R AT E G Y G U I D E /
01
A M E R I C A N TA S K F O R C E
BRAND OVERVIEW The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) is a law enforcement agency in the United States’ Department of Justice. Our main goal is to protect our communities from violent criminals, criminal organizations, the illegal use and trafficking of firearms, the illegal use and storage of explosives, acts of arson and bombings, acts of terrorism, and the illegal diversion of alcohol and tobacco products. We partner with communities, industries, law enforcement, and public safety agencies to safeguard the public we serve through information sharing, training, research, and use of technology.
— Thomas Brandon, ATF Deputy Director. T h e C u r r e n t l o g o o f AT F.
Thomas E. Brandon became Deputy Director, Head of the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF). As the Head of ATF, Mr. Brandon is in charge of the Bureau and responsible for the unique law enforcement agency within the U.S. Department of Justice charged with enforcing firearms and explosives laws and regulations that protect communities from violent criminals and criminal organizations.
/ 008 /
/ V I S U A L S T R AT E G Y G U I D E /
“We're a small agency with a big job.”
/ ACCOMPL ISHMENTS AND BYGONE /
A M E R I C A N TA S K F O R C E / 009 /
/ V I S U A L S T R AT E G Y G U I D E /
/ 010 /
/ V I S U A L S T R AT E G Y G U I D E /
From 1927
/ ACCOMPL ISHMENTS AND BYGONE /
BRAND HISTORY As a Division
As an Independent Bureau
The Bureau of Alcohol, Tobacco, Firearms and explosives (ATF), originated as the “Revenue Laboratory,” within the Treasury Department’s Bureau of Internal Revenue. They Formed with the revenuers and the Bureau of Prohibition in 1920, and was made an independent agency within the Treasury Department in 1927, was transferred to the Justice Department in 1930, and became, briefly, a division of the FBI in 1933. When the Volstead Act was repealed in December 1933, the Unit, still under the Bureau of Internal Revenue, was transferred from the Department of Justice back to the Department of the Treasury where it became the Alcohol Tax Unit, or ATU. In 1942, the additional responsibility of enforcing federal firearms laws was given to the ATU. In the early 1950s, the ATU was given the additional responsibility of enforcing federal tobacco tax laws, and their name ATU was changed to the Alcohol and Tobacco Tax Division or ATTD. In 1968 the initials ATF were instated when the Gun Control Act passed and the agency changed its name to Alcohol, Tobacco, and Firearms Division of the IRS. In 1970, legislature was written providing for close regulation of the explosives industry and designated certain arsons and bombings as federal crimes. ATF was made responsible for administering the regulatory aspects of the new law, and was given jurisdiction over criminal violations relating to the regulatory controls.
In 1972 ATF was established as a separate bureau within the Treasury Department. Federal firearms and explosives laws addressing violent crime became the primary mission of the agency, however they still collected billions of dollars in alcohol and tobacco taxes.
ATF has evolved with America Over a century.
« A M E R I C A N TA S K F O R C E
/ 01 1 /
to 2016
/ V I S U A L S T R AT E G Y G U I D E /
After the terrorist attack on September 11, 2001 President George W. Bush created the Department of Homeland Security and switched ATF from the Department of the Treasury to the Department of Justice, when their name was changed to Bureau of Alcohol, Tobacco, Firearms, and Explosives, though they still go by ATF. Upon taking on new authority, all there old taxation responsibilities were handed to the newly established Alcohol and Tobacco Tax and Trade Bureau, or TTB.
/
BRAND TIMELINE Formed in 1886 as the “Revenue Laboratory” within the Treasury Department's Bureau of Internal Revenue.
« = Historical High lights
August 1972
B ir t h of AT F AT F b e c o m e s an in d ep en d en t B ur e au , r ep o r t in g dir e c t ly to t h e U. S . D ep ar t m en t of Tr e a sur y ’s O f f i c e of Enfo r c em en t , Tar if f an d Tr a d e Af f air s , an d O p er at io n s .
Crime Gun Tracing B y 1 9 7 3 , emp loy e e s t r a c e b e t w e en 1 , 8 0 0 an d 2 , 0 0 0 gun s e v er y m o n t h . B y t h e mid 1 9 7 0 s , b r an ch s t af f i s han dl in g ab o u t 2 0 0 in ter na t io nal t r a c e r e qu e s t s e a ch m o n t h .
February 1993
November 1993
First World Trade Center Bombing
Brady Handgun Violence Prevention
A n ex p lo si o n in an un d ergr o un d gar a g e r o ck s Tow er, kil l in g si x p e o p le an d injur in g m o r e t han 1 , 0 0 0 o t h er s . O ur A g en t s imm e diately r e sp o n d to t h e in ci d en t .
T h e B r a d y l aw r e quir e d F e d er al F ir e ar m s L ic en s e e s to init iate a cr iminal b a ckgr o un d ch e ck p r io r to s el l in g f ir e ar m s to unl i c en s e d in di v i dual s .
/ 012 /
/ V I S U A L S T R AT E G Y G U I D E /
/
July 1972
/ ACCOMPL ISHMENTS AND BYGONE /
September 1982
October 1982
August 1972
Alc oholic B ever age Labeling Act
Amended Wagering Law
Contraband Cigarette Act Arson for Profit
Armed Career Crime
Anti-Arson Act
T h e S e cr e t ar y of t h e Tr e a sur y t r an s f er s r e sp o n sib il it y fo r enfo r cin g t h e Wa g er in g L aw f r o m t h e In ter nal Re v enu e S er v ic e to AT F in D e c emb er of 1 9 74 .
T hi s A c t m an date d t hat p er s o n s p o s s e s sin g , t r an sp o r t in g , p urcha sin g o r di s t r ib u t in g m o r e t han 6 0, 0 0 0 cigar e t te s w it h n o e v id en c e of t a x p ay m en t s w er e subje c t to felo ny p r o s e c ut io n .
AT F i d en t if i e s “ar s o n -fo rp r of it ” a s o n e of t h e f a s te s t gr ow in g cr im e s in t h e nat io n , in cr e a sin g annual ly by an e s t im ate d 2 5 p er c en t .
T hi s b il l m a d e it a F e d er al of fen s e fo r c er t ain cr iminal s to c o n t inu e “a c ar e er of cr im e w hile ar m e d ” an d e s t ab l i sh e d m an dato r y minimum s en ten c e of 1 5 y e ar s f o r t h e s e cr im e s .
T hi s A c t cl ar if i e d AT F ’s jur i s di c t i o n o v er ar s o n in v e s t igat io n s , by sp e cif i c al ly in clu din g dam a g e of p r o p er t y “c au s e d by f ir e .”
April 1995
April 1995
July 1996
Oklahoma City Bombing
Antiterrorism and Effective Death Penalty Act
Church Arson Prevention Act
At 9 : 0 2 a . m . , o n A p r il 1 9, 1 9 9 5 , a t r u ck b o mb ex p lo d e s in f r o n t of the Alfr e d P. Mur r ah Fe der al B uil din g in O kl ah o m a Cit y, O kl ah o m a .
T hi s A c t , p a s s e d af ter t h e 1 9 9 5 O kl ah o m a Cit y t r a g e d y an d 1 9 9 3 Wo r l d Tr a d e C en ter b o mb in g , e s t ab l i sh e d a p en alt y f o r kn ow in gly p r o v idin g a v io len t cr iminal w it h f ir e ar m s o r ex p lo si v e m ater ial s .
T hi s A c t gr an te d fe d er al p r o s e c u to r s gr e ater p ow er in p ur suin g t h o s e r e sp o n sib le f o r b ur nin g s an d d e s e cr at io n s at h o u s e s of w o r ship .
//
«
January 1980
Af ter t h e 1 9 8 8 imp lem en t at io n of t hi s A c t , p r o du c er s w er e r e quir e d to in clu d e a 4 2- w o r d h e alt h w ar nin g o n c o n t ain er s of al l al c o h o l ic b e v er a g e s s o l d in U S .
September 2001
November 2002
January 2003
911
Homeland Security Act
Transfer of ATF to U.S. Department of Justice
T hi s A c t e s t ab l i sh e d t h e D ep ar t m en t of H o m el an d S e c ur it y an d o u t l in e d r e sp o n sib il it ie s f o r f igh t in g ter r o r i sm . A s a r e sult , AT F w a s t r an s f er r e d to t h e U. S . D ep ar t m en t of J u s t ic e .
E xc ep t f o r a b r ief p er i o d dur in g P r o hib it i o n er a , AT F an d it s p r e d e c e s s o r b ur e au s f un c t i o n e d w it hin t h e U. S . D ep ar t m en t of t h e Tr e a sur y f o r m o r e t han 2 0 0 y e ar s . In J anuar y of 2 0 0 3 , AT F ’s f un c t i o n s an d r e sp o n sib il it ie s w er e t r an s f er r e d to t h e D ep ar t m en t of J u s t i c e .
W hile t h e c o un t r y gr i e v e s , AT F a g en t s quickly r e sp o n d to t h e d e v a s t at in g cr im e s . Af ter a c c o un t in g f o r it s p er s o nn el , t h e N e w Yo r k F iel d D i v i si o n a s si s t s w it h t h e in v e s t igat i v e ef f o r t s at t h e Wo r l d Tr a d e C en ter.
Safe Explosives Act
«
T hi s A c t r e s t r ic te d t h e av ail ab il it y of ex p lo si v e s to p r o hib ite d p er s o n s , s t r en g t h en e d l ic en sin g an d p er mit t in g r e quir em en t s an d aid e d in t h e f igh t a gain s t ter r o r i sm .
September 2016
/ 013 /
Rebranding
/ V I S U A L S T R AT E G Y G U I D E /
October 1978
«
December 1974
A M E R I C A N TA S K F O R C E
Historical //
/ 014 /
/ V I S U A L S T R AT E G Y G U I D E /
High Lights
/ ACCOMPL ISHMENTS AND BYGONE /
01
02
Gun Control Act of 1968
Birth of an Independent Bureau
Setember, 11
This Legislation regulated interstate and foreign commerce in firearms, including importation, “prohibited persons”, and licensing provisions.
Under the leadership of Director Rex Davis, ATF became an independent Bureau on July 1, 1972, and reported directly to the U.S. Department of the Treasury’s Office of Enforcement, Tariff and Trade Affairs, and Operations. This reflected important changes within ATF, moving from primarily the investigation of illicit alcohol, to crimes involving firearms, explosives, and arson. Over the next decade, ATF agents applied the ingenuity, experience, and investigative techniques they had used in alcohol investigations to pursue criminals who violated Federal firearms, explosives, arson, and tobacco laws.
While the country grieves, ATF agents quickly respond to the devastating crimes. After accounting for its personnel, the New York Field Division assists with the investigative efforts at the World Trade Center. In Washington, D.C., ATF activates the Northeast and Southeast National Response Teams, and deploys Washington Field Division agents to the Pentagon crash site. Philadelphia Field Division agents respond to the United Flight 93 crash site in Shanksville, Pennsylvania.
Assassinations and Gun Control After the assassinations of President John Kennedy, Attorney General Robert Kennedy and Dr. Martin Luther King, Jr., the Gun Control Act is passed and imposes stricter licensing and regulation on the firearms industry, establishes new categories of firearms offenses, and prohibits the sale of firearms and ammunition to felons and certain other prohibited persons. It also imposes the first Federal jurisdiction over “destructive devices,” including bombs, mines, grenades and other similar devices. Congress reorganizes ATU into the Alcohol and Tobacco Tax Division (ATTD) and delegates to them the enforcement of the Gun Control Act.
03
Homeland Security Act This Act established the Department of Homeland Security and outlined responsibilities for fighting terrorism. As a result, ATF was transferred to the U.S. Department of Justice.
Back to the Department of Justice George W Bush signs into law the Homeland Security Act, and ATF’s finds its current resting home, again in the Department of Justice.
/ 015 /
/ V I S U A L S T R AT E G Y G U I D E /
/
A M E R I C A N TA S K F O R C E
What's to Come The The The The
New New New New
Name Vision Mission Look
/ 016 /
/ V I S U A L S T R AT E G Y G U I D E /
Chapter
// / W H AT ' S T O C O M E /
A M E R I C A N TA S K F O R C E / 017 /
/ V I S U A L S T R AT E G Y G U I D E /
/ 02
THE NEW NAME We are the American Task Force The New Bureau of Alcohol, Tobacco, Firearms and Explosives will change the name into American Task Force, and it will still maintain the same initial—ATF.
/ 018 /
Cooperation
ÂŤ
/ V I S U A L S T R AT E G Y G U I D E /
//
/ W H AT ' S T O C O M E /
Safety
A M E R I C A N TA S K F O R C E / V I S U A L S T R AT E G Y G U I D E /
« / 019 /
Trust «
/ 020 /
/ V I S U A L S T R AT E G Y G U I D E /
//
/ W H AT ' S T O C O M E /
THE NEW VISION
+
Trust
=
/ 021 /
/
Cooperation Safety
/ V I S U A L S T R AT E G Y G U I D E /
Initiate a technological dialogue with the public surrounding the issues of safety. Collaborate with local school districts, Community Colleges, and other educational foundation to inform people how ATF contributes to keeping the nation more safe across our boarders. Keep all ulterior motives out of the discussion in an effort to gain the trust and cooperation of the people. Partner with home security companies and other personal defense brands, such as taser or pepper spray, to assist in establishing ATF as an organization for safety.
A M E R I C A N TA S K F O R C E
THE NEW MISSION
/ 022 /
/ V I S U A L S T R AT E G Y G U I D E /
While America has gone through a vast technological evolution, we see merely the same ATF that we saw after the prohibition. It is essential that ATF rebrand and has a new goal with the times.
/ W H AT ' S T O C O M E /
Our mission is to forge an alliance with the people of today to create an atmosphere for trust, cooperation, and safety for the people of tomorrow.
THE NEW LOOK Giving a fresh look can help us achieve our new goals, and make the audience believe us. We looked like classic office agencies and politicians, but now we will look like a high tech agency that uses our strengths to protect America and its societies.
What We Looked like
/
ATF
/ 0 24 /
/ V I S U A L S T R AT E G Y G U I D E /
Office, classic American building, politicians, beer, and congress will represent how we looked in the past.
/ W H AT ' S T O C O M E /
What We Look like
/ 025 /
///
AT F
/ V I S U A L S T R AT E G Y G U I D E /
Technological gears, virtual buildings, holograms, and fancy Absinth will represent how we will look like from now on.
A M E R I C A N TA S K F O R C E
Beyond the Present The New Audience The Competitors
//
/ 026 /
/ V I S U A L S T R AT E G Y G U I D E /
Chapter
/ BE YOND THE PRESENT /
/ 027 /
A M E R I C A N TA S K F O R C E / V I S U A L S T R AT E G Y G U I D E /
// 03
THE NEW AUDIENCE
/ 028 /
/ V I S U A L S T R AT E G Y G U I D E /
With new times, comes new people. We must not only adjust to the people of today, but predict the people of tomorrow.
BE EY YO ON ND D T TH HE E P PR RE ES SE EN NT T // // B
“Even though the future seems far away, it is actually beginning right now.” — Mattie Stepanek
/ 029 /
/ V I S U A L S T R AT E G Y G U I D E /
Matthew Joseph Thaddeus Stepanek (July 17, 1990 – June 22, 2004), known as Mattie J.T. Stepanek, was an American poet (or as he wanted to be remembered as "a poet, a peacemaker, and a philosopher who played")who published seven best-selling books of poetry. Before his death (at the age of 13) he had become known as a peace advocate and motivational speaker.
A M E R I C A N TA S K F O R C E
01 “Let’s do it tonight, and see how we feel about it later.”
×× Jordi constantly disobeys his parents because he disagrees with their conservative ideology.
×× During summer break, Jordi often leaves his house for days at a time with no communication to his parents.
×× Jordi goes to the skate park every day after school and before going home, skates with his friend and does something illegal because he likes to being disobey.
×× Jordi never likes to wait until the 4th of July, so he figured out how to make his own fireworks that he blows off with his friends.
×× Although Jordi is a teen, he is constantly drinking booze and smoking cigarettes.
×× Sometimes, late at night Jordi sneaks out and meets up with his buddies where they egg and TP houses and clime scaffolding at construction sights, because he thinks it is cool.
×× Jordi’s dad owns the local market, which is where he usually “scores” his alcohol.
The Motivated Rebel
/ 030 /
/ V I S U A L S T R AT E G Y G U I D E /
Jordi Molina 14, High School Student, California.
/ BE YOND THE PRESENT /
02 “You are so cool! Let’ go grab a coffee next week if you have time.”
×× Cecilia smiles at everyone she makes eye contact with to try and get a response, to make more friend. ×× At parties, Cecilia dances with person after person, to see who will give her the most attention.
×× As a cop, Cecilia’s dad is always very busy. She has always sought attention elsewhere, while always wanting to follow the rules.
×× Cecilia smokes cigarettes sometimes because she is curious about other drugs but is afraid they are wrong.
×× No matter the place or time, she is always on topic with her current networking endeavors, because she is always looking to expand her ideas.
×× At shows Cecilia will sip her friends beer, but never takes one of her own as she is underage.
×× Cecilia always tries to meet as many people as she can, new friends and followers on social media pleases her.
The Outgoing Networker
/ 031 /
/ V I S U A L S T R AT E G Y G U I D E /
Cecilia Martines 23, College Student, Miami.
A M E R I C A N TA S K F O R C E
03 “Have you seen the movie ‘War Dogs’? It’s pretty damn good!”
×× Bob loves action flicks and often finds himself siding with FBI agents. ×× He always critiques these films in his blog, mainly on how realistic the actual story lines are. ×× Multiple times a week Bob is in front of his TV like clockwork to watch one of his favorite action, suspense or mystery shows. ×× Bob often goes to the shooting range, imagining himself as a character in one of his movies, one of the realistic ones.
×× At his mundane office jobs, he often daydreams about scenes in one of his favorite movies or tries to solve mysteries in upcoming episodes of his shows. ×× He is mostly interested in movies based on true stories. He always cross references the movies with content on the actual events. ×× Bob routinely goes to the gym. He is trying to imagine that he is training to be a secret agent or an under cover cop.
The Movie Blogger
/ 032 /
/ V I S U A L S T R AT E G Y G U I D E /
Bob Hartham 27, Product Manager, Chicago.
/ BE YOND THE PRESENT /
04 “What’s going on out there? That sounds off!”
×× Patrica lives at home, but between her three adult sons, she guilt trips at least one of them into being by her side the majority of the time.
×× She becomes worried when her husband comes back later than usual even though they have been married over 20 years.
×× Although her kids are full-grown, Patricia still scolds them at the first sign of any wrongdoing in her book.
×× She is always curious about what’s going on when there are noises in the neighborhood, because she is afraid something bad will happen.
×× Patricia is one of the more respected of the common churchgoers, as she has been attending and helping to support the church for more than 30 years.
×× Since 911 in 2001, she is always afraid to fly from place to place even though she can afford it.
×× Every morning Patricia listens to her favorite news show in the morning on the way to errands and every night, like Clockwork, she sits at her couch and watches her favorite news show.
The Responsive Churchgoer
/ 033 /
/ V I S U A L S T R AT E G Y G U I D E /
Patricia Schaeffer 56, Home Maker, seattle
A M E R I C A N TA S K F O R C E
05 “We are going to uncle Jefferson’s place today. Are you excited? ”
×× Darryl lives in a rough part of the town, getting extra sleep can be difficult through ruckus.
×× He buys a lottery ticket every day because he is hoping that he can give his son a better quality of life.
×× After work on weekdays, he usually goes to the local market to pick up a six pack before picking up his son.
×× He takes his son to Goodwill to shop for new clothes every once a while, so his son will be grateful and do better in school.
×× He grew up without a father, so no matter how rough his day is, he always remains patient with his son. ×× Being young, Darryl didn’t have a traditional lifestyle like his peers. He had to work while his peers were playing football when he was still a high school kid.
×× He meets up with his friend who is also a single dad, so the kids can play together and have a better childhood.
The Independent Contractor
/ 034 /
/ V I S U A L S T R AT E G Y G U I D E /
Darryl Johnson 31, Tradesmen, New York.
/ BE YOND THE PRESENT /
06 “Knowledge is power. ”
×× Dillon goes to local political events to gain insights and participate in debates.
×× He walks down the campus, always smiling at those he see.
×× He participates in school clubs because he wants to involve himself in the community.
×× He usually checks on his chopper group on Facebook during lunch break, because he likes to ride with the team on weekend.
×× He has goals for the future, and he is also thinking of join military, because he wants to be a hero.
×× Recently, he chats with his dad about the presidential option for the next term.
×× Dillon gets to know the bus driver in the local transit system because of his punctual schedule.
The Thriving Enthusiast
/ 035 /
/ V I S U A L S T R AT E G Y G U I D E /
Dillion Lee 19, College Student, Alabama.
A M E R I C A N TA S K F O R C E
THE COMPETITORS
/ 036 /
/ V I S U A L S T R AT E G Y G U I D E /
In order to be compatible to other organizations, we list out the competitors who are dealing with the same issues or things that we are dealing with. We categorize them into three categories: Current Competitors, Adjacent Competitors and Aspirational Competitors.
/ BE YOND THE PRESENT /
01
HOW DO WE DIFFER A divide is seen amongst the public and their overall trust in our government’s true motives behind protecting and controlling its people. We intend to be proactive in our mission to improve relations with the public. Our intention behind this is to gain the peoples trust and cooperation.
A M E R I C A N TA S K F O R C E
Having a larger jurisdiction, and not wasting time with petty crime, Sheriffs are more trusted then police. However, they still don’t always get the cooperation needed for operations to run smoothly.
Financial Fraud Enforcement Task Force
Federal Protective Service (FPS)
Drug Enforcement Administration (DEA)
Being a smaller, more specific organization, there cases will not often cross paths with ATF.
A very specific police force, would specifically not get the cooperation needed. Nobody trusts a badged suit.
The DEA also deals with similar criminals, specifically major violators of controlled substance laws. They also lack the thorough trust necessary to streamline resourceful investigations.
U.S. Diplomatic Security Service
United States Marshals Service (USMS)
The DSS takes a very behind-the-scene’s roll, providing a safe and secure environment for the conduct of U.S. foreign policy.
Still dealing with the same types of criminals, USMS often steps in later on during the judiciary process.
Department of Homeland Security
Federal Bureau of Investigation (FBI)
They deal with the same types of criminals, yet they mostly focus on technology and other technical details.
Although the FBI deals with a very similar spectrum of criminals as the ATF, they lack the beneficial public relations which we seek.
Criminal Division They have a record of fair justice, yet we intend to take things a step farther with our public relations.
/ V I S U A L S T R AT E G Y G U I D E /
As ATF currently stands for the Bureau of Alcohol, Tobacco and Firearms, their main goal is to protect the public from violent crime, as well as controlling the diversion of alcohol and tobacco products. There are many divisions of the government, as well as other organizations, which share similar goals of regulating violent crime and minimizing drug enterprises.
Sheriffs Departments
/ 037 /
Current Competitors
Police Departments Some police departments have somewhat healthy relations in there jurisdiction, and may be competition, but most don’t stand a chance.
02 Adjacent Competitors There are many organizations whose intentions are different, but in the same realm as ATF. Several intend to regulate and investigate crime, while others lean towards actually manipulating and controlling the people.
Newtown Action Alliance
Central Intelligence Agency (CIA)
Internal Revenue Service (IRS)
Special Operations Divisions (SOD)
NAA is an all-volunteer grassroots organization providing comfort, education, scholarship and other support for people impacted by gun violence.
The CIA is exactly as it sounds, operating mainly with human intelligence. As they work tightly with the president and the cabinet, this fully plays into the peoples lack of trust.
The IRS mainly operating as a tax collection and regulating agency.
SOD distributes information amongst all of these governmental agencies. They are not about informing the people, quite the opposite.
United States Army Criminal Investigation Command (CID)
Everytown for Gun Safety
Federal Air Marshal Service (FAMS)
Coalition to Stop Gun Violence (CSGV)
Everytown for Gun Safety is an American nonprofit organization which advocates for gun control and against gun violence.
FAMS keeps our sky’s safe by detecting, deterring, and defeating hostile acts targeting the United States.
CSGV is a coalition that presses gun law reform. There intentions are to reduce gun violence and get guns out the hands of people with violent criminal backgrounds. The public is too split in these issues to get thorough cooperation.
/ 038 /
/ V I S U A L S T R AT E G Y G U I D E /
Operates all investigations involving our army.
Violence Policy Center (VPC) VPS is similar to CSGV only their main focus is on study, research, and statistics, to better visualize what changes need to be made.
National Institute on Alcohol Abuse and Alcoholism (NIAAA) NIAAA is an institute by the people, for the people. No punishments, only treatment. They have the trust of anyone who shares a similar mission, yet their focus is narrow. / BE YOND THE PRESENT /
03 ARS is working hard to push legislature to reduce gun violence. Again, their audience is split.
SUPGV is also a community based organization which works first hand with the people to educate about and proactively reduce gun violence.
National Rifle Association of America (NRA)
Community Relations Service (CRS)
NRA tries to uphold the second amendment, and keep the flow of guns consistent. Because they often go against the government, they do have some of the audience which we are trying to acquire.
Front Point Security FrontPoint’s wireless home security systems are easy to set up and will keep your family safe with its interactive monitoring.
A M E R I C A N TA S K F O R C E
CRS is a service provided for people affected by prejudice in our society. They work directly with all organizations and individuals involved.
National Criminal Justice Reference Service NCJRS is less about opening a dialogue with the people, and more about providing all the information they need to teach themselves.
The Brady Campaign The Brady Campaign is taking many proactive efforts to cut gun related death in half by 2025.
ADT Security ADT provides technical security services to homeowners and small business owners. Maybe to be considered a potential partner.
Community Oriented Policing Services (COPS) COPS has done well at collaborating with people who share similar values.
SGTi SGTi is developing fingerprint retrofit kits to be installed on home defense guns.
/ V I S U A L S T R AT E G Y G U I D E /
As our current objective is to inform the people of our intentions to protect in order to gain trust and cooperation with a technological method, we have found many organizations with educational intentions. Many intend to inform the public of gun violence, alcohol abuse, and other issues at hand. While others are a proactive approach at keeping the people safe.
States United to Prevent Gun Violence
/ 039 /
Aspirational Competitors
Americans for Responsible Solutions
/ 040 /
/ V I S U A L S T R AT E G Y G U I D E /
“We cannot let a minority of people— and that’s what it is, it is a minority of people—hold a viewpoint that terrorizes the majority of people.” — Hillary Clinton
/ 0 41 /
/ V I S U A L S T R AT E G Y G U I D E /
Hillary Diane Rodham Clinton is an American politician who was the 67th United States Secretary of State from 2009 to 2013, U.S. Senator from New York from 2001 to 2009, and First Lady of the United States from 1993 to 2001. She was the Democratic Party's nominee for President of the United States in the 2016 election.
A M E R I C A N TA S K F O R C E
Copyright
Š
2016 Favie Chiu
American Task Force Visual Strategy Guide is a non-commercial project for educational purpose and is not intended to represent or replace the original brand.
Course / The Nature of Identity Instructor / Hunter Wimmer Design / Favie Chiu www.faviedesign.net authoryfavie@gamil.com _ Image Source / Adobe Stock, Toronto Star, iOptik Contacts, Wallpaper Abbsy, Dark Room, 239 Days & Counting, Buck Eye Firearm, Journal Sentinel, Congress Women Cheri Bustos, Pespective, Property Causality 360, Terrierman’s Daily Dose, CBN News, The New York Time, Vikings, Vanity Fair, MSNBC, Lovers IQ Design, Pexel, NBC News Article Source /
/ 042 /
/ V I S U A L S T R AT E G Y G U I D E /
Wikipedia, Bureau of Alcohol Tobacco Firearms and Explosive (ATF), NBC News
A M E R I C A N TA S K F O R C E / 043 /
/ V I S U A L S T R AT E G Y G U I D E /
/ 044 /
/ V I S U A L S T R AT E G Y G U I D E /