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MAYBE / SELECTED WORKS OF FAVIE CHIU 2015–2017



MAYBE IS A BRIDGE THAT LINKS TO CREATIVE IDEAS


SELE FAVIE CHIU GRAPHIC / MOTION DESIGNER +1 4154299344 faviechiu@gmail.com faviechiu.com

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CTED WORKS FROM 2015 TO 2017 Copyrights Š 2017 Favie Chiu all rights reserved. No part of this book may be reproduced or transmitted in any form or any means including photocopying, recording or other electronic or mechanical methods without the prior written permission.

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CONCEPT.

MAYBE IS AN UNCE BUT IT IS MAYBE A PINECONE WILL MAYBE IS A BRIDGE THAT AS A DESIGNER, MAYBE MEANS A LOT MAYBE ISN IT IS A DOOR THAT GUIDES M I HAVE NEVER DREAMT OF. IT GIVES ME THE COURAGE ALL KINDS OF

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RTAIN WORD, FILLED WITH POTENTIAL. GERMINATE A SEED INTO A TREE. LINKS CREATIVE IDEAS. OF THINGS TO ME. ’T JUST AN UNCERTAIN WORD. E TO AN IMAGINARY WORLD TO EMBRACE

DESIGN CHALLENGES.

CONCEPT

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CONTENTS. 01. UNPARALLELED SATIS COLORFULLY 02. AMERICAN TASK FORCE 03. FOREVER, NEVER, AND EVE 04. THINGS WE LEFT 05. ROOMIX 098–117 07. TIMELESS MEDICINE 08. M 09. MFA TH

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FACTION IN A DAZED DREAM 008–023 024–049 R FILM FESTIVAL 050–079 BEHIND 080–097 06. T@TTOO 118–131 132–147 M OTION GRAPHICS 148–163 H ESIS: IKEP 164–189

CONTENTS

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MAYBE MEANS DAYDREAMING. AROUND AMSTERDAM WHILE PROJECT NAME / UNPA IN A COLORFULLY DAZED DREAM CATEGORIES / PHOTO COURSE SEMESTER / 2016 SPRING KEYWORDS / HAZY AND OBJECTIVE / Choose a piece of music and find a visual representation of the emotional experience while using a metaphor or telling a story. Use the projector along with celluloid film and symbolic objects of the metaphor or story to create images. Conceptualize the music experience with a visual solution.

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I DAYDREAM ABOUT WALKING LISTENING TO A SONG. RALLELED SATISFACTION GRAPHY AND ART DIRECTION / TYPE EXPERIMENTS INSTRUCTOR / STANLEY ZIENKA VISIONARY

APPROACH / I chose my favorite song—Dust It Off. One night, I listened to it until I fell asleep. The loop was vague but I still could hear it in my dream. It was a dream about being in Amsterdam. Even though I have never been to Amsterdam, the dream was so clear and real. My goal is to tell the viewer what my dream is about while complementing the rhythm and the lyric with expressions that I am half awake and still dreaming simultaneously.

PROJECT

01/02/03/04/05/06/07/08/09

UNPARALLELED SATISFACTION IN A COLORFULLY DAZED DREAM

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UNPARALLELED SATISFACTION IN A COLORFULLY DAZED DREAM

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MAYBE MEANS CAPABILITY. AMERICAN TASK FORCE IS YOU I PROJECT NAME / AMERIC CATEGORIES / BRAND STRAT COURSE / THE NATURE SEMESTER / 2016 FALL I KEYWORDS / SLEEK AN OBJECTIVE / Revive a company or an organization whose brand is languishing so that it can thrive in the future. Research and analyze its potential and design a new identity based on its core values.

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CAPABLE OF PROTECTING N EVERY ASPECT OF YOUR LIFE. AN TASK FORCE EGY AND IDENTITY DESIGN OF IDENTITY NSTRUCTOR / HUNTER WIMMER D FUTURISTIC

APPROACH / I chose “The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF)” to improve its public image. The ATF leaves a negative impression with many Americans because of events such as what happened in Waco, Texas. To make it feel more trust-worthy and still stay as a serious governmental organization, I decided to use a typeface which looks futuristic but also serious to match with the overall military look and feel.

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AMERICAN TASK FORCE

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AMERICAN TASK FORCE

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AMERICAN TASK FORCE

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AMERICAN TASK FORCE

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AMERICAN TASK FORCE

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AMERICAN TASK FORCE

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AMERICAN TASK FORCE

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AMERICAN TASK FORCE

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AMERICAN TASK FORCE

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AMERICAN TASK FORCE

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AMERICAN TASK FORCE

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MAYBE MEANS CHANGING. STOP SLACKING. BE BRAVE AN PROJECT NAME / FOREVER, NEVE CATEGORIES / BRANDING, P COURSE / INTEGRAT SEMESTER / 2016 SPRING INSTRUCTOR KEYWORDS / QUIRKY AND OBJECTIVE / Design a hypothetical film festival based on a director and his or her work. Discover a thread that commonly appears throughout the director's films, and conceptualize them into a visual system.

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D CHANGE WITH MIRANDA JULY. R AND EVER FILM FESTIVAL RINT, AND PACKAGING DESIGN ED COMMUNICATIONS / CHRISTOPHER MORLAN HOPEFUL

APPROACH / Miranda July is not only a filmmaker, but also a performer, a writer, and an artist. Her film, Me and You and Everyone We Know won the Camera d’Or at the Cannes Film Festival and a Special Jury Prize at Sundance. Her style is often described as off-the-wall, or unconventional. To create the film festival, I found quirky elements to express sadness, while using a bright color palette to express that life is full of color as long as we are brave enough to change.

PROJECT

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FOREVER, NEVER AND EVER FILM FESTIVAL

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Forever, Never and Ever— A Miranda July Film Festival

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FOREVER, NEVER AND EVER FILM FESTIVAL

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t

on o

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FOREVER N EVER AND EVER

1

,

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When you get used to the routine pattern of a romantic relationship, every day feels the same, years can blend into a timeless notion that life is all passing by. However, fearlessly expressing yourself genuinely and consistently seeking your true desires keeps your life fresh and brings you closer to find a true lover.

PROJECT

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FOREVER, NEVER AND EVER FILM FESTIVAL

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FOREVER, NEVER AND EVER FILM FESTIVAL

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FOREVER, NEVER AND EVER FILM FESTIVAL

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FOREVER, NEVER AND EVER FILM FESTIVAL

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FOREVER, NEVER AND EVER FILM FESTIVAL

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FOREVER, NEVER AND EVER FILM FESTIVAL

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MAYBE MEANS CURIOSITY. WHY PEOPLE FORGET PROJECT NAME / CATEGORIES / PHOTOGR COURSE SEMESTER / 2016 SPRING KEYWORDS / MYSTERIOUS OBJECTIVE / Document a journey by observing things in different ways, but also show the common factors through a series of six stories using typography to express the different narratives.

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I AM ALWAYS CURIOUS ABOUT THEIR THINGS. THINGS WE LEFT BEHIND APHY AND EDITORIAL DESIGN / TYPE EXPERIMENTS INSTRUCTOR / STANLEY ZIENKA AND SPONTANEOUS

APPROACH / I went to different cities around the Bay Area. Whether I was at an event, a venue or an art show there was always some kind of trash or things that remained after the events were over. I took some of that home and made a journal called “Things We Left Behind.” The route I took between all these events became the visual motif. I tried to figure out the story behind each of the items, and express my feeling by using different typography treatments in each story.

PROJECT

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THINGS WE LEFT BEHIND

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THINGS WE LEFT BEHIND

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THINGS WE LEFT BEHIND

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THINGS WE LEFT BEHIND

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THINGS WE LEFT BEHIND

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THINGS WE LEFT BEHIND

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THINGS WE LEFT BEHIND

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MAYBE MEANS POSSIBILITY. IT IS POSSIBLE TO PROJECT NAME / ROOMIX CATEGORIES COURSE / VISUAL SEMESTER / 2015 SUMMER KEYWORDS / PLAYFUL OBJECTIVE / Define a current problem and develop a design strategy and deliverables based on research. Design the visual system for the specific solution. Create a solution for students to find a roommate or an apartment to share.

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FIND A PERFECT ROOMMATE. / BRANDING AND UI/UX THINKING INSTRUCTOR / DAVID HAKE AND HARMONIOUS

APPROACH / Roomix provides services that help students find roommates more effectively. It includes a roommate matching quiz, a roommate exchanging program and a campaign for the service.

PROJECT

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ROOMIX

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ROOMIX

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ROOMIX

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ROOMIX

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ROOMIX

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ROOMIX

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ROOMIX

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ROOMIX

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ROOMIX

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ROOMIX

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MAYBE MEANS AVAILABILITY. ARTIST IS AVAILABLE AND SEE HO PROJECT NAME / T@TTOO CATEGORIES / UI/UX COURSE / DIGITAL DESIGN SEMESTER / 2015 FALL KEYWORDS OBJECTIVE / Develop prototypes for interactive solutions. Come up with an app that hasn’t been seen before. Research and explore the possibilities and limitations of the user experience design and apply them to the integration of this mobile app.

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FIND OUT WHEN YOUR TATTOO W YOUR TATTOO LOOKS ON YOU. AND INTERACTION DESIGN STUDIO INSTRUCTOR / BOB STOLE / ELEGANT AND COMPATIBILITY

APPROACH / I found that if people want to get a tattoo or find tattoo artists, they usually go to the tattoo shop's website or look through their social media such as Instagram or Facebook. There are so many ways to find a tattoo artist. T@ttoo is an app that connects people to the tattoo artist community. Users can look at the inspiration, the artists’ portfolio, and communicate within the app.

PROJECT

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T@TTOO

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T@TTOO

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T@TTOO

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T@TTOO

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T@TTOO

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T@TTOO

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T@TTOO

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MAYBE MEANS ABILITY. TIME HONOR THE VITALITIES PROJECT CATEGORIES / BRANDING AND CLIENT / TIMELESS MEDICINE CREATIVE DIRECT KEYWORDS / ECCENTRIC OBJECTIVE / The Integrative Acupuncture Massage Shop, Timeless Medicine, needs a new identity that represents the shop owner, Ilya Yacobson. By interviewing Yacobson, Ethera Creative finds what he wants for his shop, and how he can realize his goals.

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LESS MEDICINE IS ABLE TO OF LIFE. NAME / TIMELESS MEDICINE IDENTITY DESIGN YEAR OF PROJECT / 2016 OR / PENNY LORBER AND NATURE

APPROACH / This is a project I did during my internship at Ethera Creative. I worked with the creative director, Penny Lorber, to find the best brand character to represent Timeless Medicine. Ethera Creative developed a comprehensive business structure. We applied branding strategies into a visual system that helped the shop to shape a better experience for their customers.

PROJECT

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TIMELESS MEDICINE

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TIMELESS MEDICINE

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TIMELESS MEDICINE

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Stirring the body's natural healing energy

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TIMELESS MEDICINE

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TIMELESS MEDICINE

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TIMELESS MEDICINE

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TIMELESS MEDICINE

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TIMELESS MEDICINE

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MAYBE MEANS TRANSFORMING. STILL GRAPHICS INTO A DYN PROJECTS / MOTION CATEGORIES / VISUAL DESIGN A COURSE / SEMESTER / SUMMER 2016 IN KEYWORDS / DELIGHTFUL OBJECTIVE / Design promotional pieces by using motion design skills. Tell the story by using the time-based medium. Transform the shape, color, and type smoothly and cohesively.

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MOTION DESIGN TRANSFORMS AMIC AND UPBEAT LIFE. GRAPHICS ND MOTION DESIGN MOTION GRAPHICS STRUCTOR / COLIN SEBESTYEN AND FLUENT

APPROACH / There are three projects in this chapter. The first one is a promotional piece for an exhibition, Typeface through Interface. I wrote a story metaphorically about how the typefaces evolve just like our universe. The second one is a title sequence for the movie, Delivery Man. I showed main movie scenes by using illustrations along with some funny movements to convey the comedy. The third one is a story about of controlling their temper. I pers just like different kinds temper boundaries, we can lead

PROJECT

encouraging people with the benefits wrote a story about people's temof thermometers. By lengthening our a more healthy and productive life.

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MOTION GRAPHICS

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MOTION GRAPHICS

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MAYBE MEANS CONTINUITY. ORGANIZATION THAT HELP PEOPLE HOLD ONTO THEIR AND MFA THESIS PROJECT / CATEGORIES / BRANDING, SEMESTERS / 2015 FALL– 2017 S INSTRUCTORS / PHILLIP HAML KEYWORDS / SUSTAI OBJECTIVE / Create a master thesis project by using design and conceptual thinking skills to solve a real world problem. In the MFA thesis project, I conducted research, analyzed the problems and developed a holistic strategy to find a suitable solution.

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IKEP IS A NON-PROFIT CONTINUES TO FIND WAYS TO SMARTPHONES LONGER PRESERVE OUR ENVIRONMENT. IKEP , EDITORIAL DESIGN AND UI/UX. PRING ETT, ANTHONY JAGODA, CAROLINA DE BARTOLO NABLE AND ACCESSIBLE

APPROACH / IKEP is a brand I created that encourages people to keep the environment healthier by keeping their smartphone longer. Not everyone has the courage to fix their phone by themselves, but IKEP provides some tips and actually demonstrates how to fix it easily.Â

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IKEP

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PROBLEM. THE LIFE OF A SMARTPHONE IS ONLY ABOUT 24 MONTHS FOR AVERAGE USERS. DUE TO TECHNOLOGICAL PROGRESS, PEOPLE ARE CHANGING THEIR PHONES MORE FREQUENTLY. IKEP is an MFA thesis project that is devoted to find ways to help people buy fewer new mobile devices. IKEP also addresses problems of the environment and consumer relations to arouse environmental awareness. We want to keep used phones out of landfills. We aim to keep on top of what’s happening with modern technology and its impact on our environment. We hope to keep the environment healthy.

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PROJECT GOAL Raise the awareness of e-waste problem

DELIVERABLES

+

Buy fewer new mobile devices

=

Website: Project Container

Event: Smartphone easy fix workshops

Newsletter: A new issue comes out with every workshop.

Social Media: A Facebook fanpage and Instagram account

Promotional Video

Gift: Tool Kits Sponsored Gift: Candy

Promotion Material: Posters and Postcards

WORKSHOP LEVELS Level ❶

Level ❷

Level ❸

“FREE” CAMPAIGN Learn how to change the demo phone batteries

REGISTERED AUDIENCE Learn how to change the phone screen digitizer

REGISTERED AUDIENCE Learn how to fix other issues by making appointment online

Beginner

Advance Expert

WORKSHOP 1 3/31 at Workshop Cafe WORKSHOP 2 5/19–5/21 Marker Faire

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Project Future Goal


Header: Menu HOMEPAGE

ABOUT

INSTRUCTIONS

EVENTS

CONTACT

Project Call to Action

E-waste and Environment

Instruction Page Description

Where is Our Next Event?

Contact Form

Our Newsletter

E-waste Facts

Choose a Phone by Category

How Does the Event Work?

Project Credits

Who We Are

Who We Are

Instruction Reference

Passed Events Gallery

Promote Workshops

Our Mission

Choose a Phone Model

Choose the Parts to Fix

Instructions for Users

Instructions

Footer: Subscribe Form

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IKEP

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IKEP

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IKEP's smartphone easy fix workshop is proud and honored to be a red ribbon winner of the 2017 Bay Area Maker Faire.

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It’s about hope, help and love, for smartphones and our environment.

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ACKNOWLEDGMENTS. I WILL ALWAYS FEEL GRATI WHO HAS HELPED ME DURING MY LEAR

TO MY FAMILY For supporting me. For giving me a chance to chase my dreams, and for loving me in your own way.

TO MY INSTRUCTORS AT ACADEMY OF ART UNIVERSITY Phil Hamlett, Mary Scott, Hunter Wimmer, Christopher Morlan, Stanly Zienka, Colin Sebestyen, Carolina de Bartolo, Antony Jagoda, John Nettleton, Bob Slote, Michael Kilgore, David Hake, Andrew Loesel, Jill Ballard, Theodore Somogyi, Shel Perkins, Alexandra Rollo for helping me, encouraging me and providing me the resources to become a better designer.

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TUDE TO EVERYONE NING JOURNEY.

TO MY FRIENDS / CLASSMATES For being good listeners, and guiding me through my emotional hurricanes. For being supportive, giving me all kinds of valuable suggestions when I have a hard time making decisions. And for being a great helper whenever I need a hand.

TO MY MENTOR, PENNY AT ETHERA CREATIVE For having me in the studio and giving me a chance to build a comprehensive project during my internship. For teaching me and guiding me to become a more mature designer. And for being a good friend who always supports and helps me.

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SCHOOL Academy of Art University School of Graphic Design 79 New Montgomery St. San Francisco, CA 94105 INSTRUCTOR Mary Scott PHOTOGRAPHY Favie Chiu BINDERY The Key Printing & Binding 1943 Park Blvd, Suite A Oakland, CA 94606 PRINTING Giant Horse Printing 1336 San Mateo Ave. South San Francisco, CA 94080 FONT Maison Neue

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