The Perks of City Life
PROBLEM
sleep s i e
e r u
l
graph: Otto Neurath info: Bureau of Labor Statistics, American Time Survey photo: Commuters in London
work
Entertainment
PROBLEM
15 hrs awake 45% using technolgy
Communications Market Report - Ofcom, UK
PROBLEM
Commuting
for every
10 minutes
added to commute
Bowling Alone -Robert Putnam (psycologytoday.com) photos: Humans of NY Subway / Francisco Miranda, Instagram
there’s
10% decrease in social ties
PROBLEM
Working
Today, the office is the computer info: bbc.com
PROBLEM photo: Joe Marinara / consciousreporter.com
PROBLEM
photo: 9GAG
PROBLEM
Digital Divide
personal gadget
tech thresholds
generating
EMPATHY between citizens
Social Transactions
STRATEGIES
provide opportunities
share experiences
exchange information
Social Capital STRATEGIES
sense of belonging participation
TRUST
proactivity reciprocity productivity
Levels of Trust
35
70
30
60
Percent of US Population
Percent of US Population
STRATEGIES
Time spent with neighbors
25 20 15 10 5
50 40 30 20 10
1974
1977
1982
1985
1988
1990
1993
1996
2000
2004
Year
2008
2012
1972
1975
1978
1983
1986
1990
1993
1996
Year
Never
Most people can be trusted
Daily or twice a week
You can’t be too careful in life
Stills: “A guide to happy” / Panoply + Anchor Point Animation
2000
2004
2008
2012
social
happy
STRATEGIES
Happiness?
Ideal State = Challenged Thriving
Meaningful Connected Challenging
STRATEGIES
Cities can be lonely places, and in admitting this we see that loneliness doesn’t necessarily require physical solitude, but rather an absence or paucity of connection, closeness, kinship... Unhappy as a result of being without the companionship of others. The Lonely City - Olivia Lang
STRATEGIES
Conditions where?
when?
how?
public space
stop in routine
daily ritual
STRATEGIES
Where do we stop?
photos: By the bus stop - Richard Hooker
STRATEGIES
‘sacred’ rituals
the third place
Coffee Break
1.6 STRATEGIES
billion
cups are consumed daily
2
nd
most traded product “Coffee by the numbers”. Harvard School of Public Health.
2
nd
most consumed hot beverage
3.1 daily cups per average drinker
STRATEGIES
Users
> 18
18 - 64
< 65
OPERATIONS
Levels of interaction
Experiments
OPERATIONS
69 people / 11 cities
icebreaker
familiar strangers
online survey
determined spaces
OPERATIONS
write on a cup
OPERATIONS
hug a stranger
(video)
OPERATIONS
Levels of Interaction
rewards
handshake
hug
OPERATIONS
Why hugs?
Feelings of alienation and dealing with loneliness are the outward manifestations of reduced oxytocin levels.
20 second hug for maximum benefit: these hugs can come from lovers, friends, pets, and, depending on your comfort level, even strangers.
hugs: urbandictionary.com oxytocin: http://undergroundhealthreporter.com/oxytocin-activated-with-a-hug/#ixzz42Xx9FP3S
The connection between touch and oxytocin lies in the hormoneâ&#x20AC;&#x2122;s ability to influence bonding.
dopamine
oxytocin
OPERATIONS
vs.
Stills: “A guide to happy” / Panoply + Anchor Point Animation
would you hug a stranger?