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brand guidelines.

Corporate

Master

Brand

Book

Welcome.

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BRAND GUIDELINES

Contents 01 Introduction.................................

02 Logo.............................................

03 Variations.....................................

04 Color System..............................

05 Typography.................................

07 Stationary....................................

08 Grid Systems...............................

09 Check List....................................

01 Introduction

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S5 Logistics– Who we are?

We are a logistic company our way of working is built on a passion for first-class business service, the trust of customers on individualized approach - standards which lie at the core of our corporate culture. These are the key professional and business models that make us different from others.

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02 Logo Our logo is very precious to us. We took our time developing our brand so please be nice to it.

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PRESENTATION Our logo was developed to be modern and future-proof, updating our public persona and realizing the design with new techniques. It is a distinctive mark and brand that seeks to present Our Company as a forward-thinking, professional organization.

Logo element

Logo typeface

The Prime Version of our Logo.

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Logo Implementation Area around the logo shows how close to the edge of printed medium logo can be placed. Empty area around the logo cannot be distributed by any elements in any case. For the primary logo the margin of clear space is measured by three L’s. No element, other than our tagline, may encroach on this space.

= Minimun clear space

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Minimum Size To make sure our logo is always visible we’ve determined a minimum display size for the digital and print applications.

Minimum print size is 32 mm wide minimum digital size is 124 pixels wide

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Logo Usage We don’t want to come across all doom and gloom, but there is a right way and a wrong way to present our logo

01 If you have to...

If it’s unavoidable to sit the logo on a color or a photo, use the negative logo.

02 Not right Do not rotate the logo.

Don't Stretch the logo.

Don't use drop shadow.

Don't rotate the logo.

Do not reproduce in a tint or screen.

03 Color clash Do not place the logo on the wrong colors.

04 Not good Do not use the negative logo on backgrounds that are too light or cluttered.

05 No thanks Do not add embellishments like drop-shadows,embossing etc. to the logo.

Don't change the position of the logo.

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Don't add any other color to the logo.

03 Variations We want to look good all the time, so take time to consider how to apply our logo.

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Mono logo The color usage is fairly minimal. The logo will be used in black or white against neutral backgrounds, use the white version for black backgrounds and the black version for white backgrounds and the colored version for white and grey background.

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04 Color System Our colors define our brand. We’re bold, bright and confident. Simple and to the point.

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Use Of Color For Printed And Digital Media Color is an integral part of brand identity. Consistent use of the color palette not only reinforces the cohesiveness of the brand, but also serves as psychological purpose by communicating certain feelings to your audience. A comprehensive color palette has been developed to provide flexibility while creating a unified, recognizable appearance across all communications.

80% - 20%

HEX #1A4175 CMKY - 100, 82, 27, 13 RGB - 26, 65, 117

80% - 20%

HEX #323132 CMKY - 0, 0, 0, 95 RGB - 50, 49, 50

HEX #99999A CMKY - 42, 35, 34, 1 RGB - 153, 153, 154

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80% - 20%

05 Typography Typography is the backbone of design, getting it right is paramount.

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GOTHAM Gotham is the main font for: - Headings - body text It’s used to complement the Volte rounded semibold font. The choice of the weight depends on the situation.

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( ) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )

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Volte Rounded Our second corporate font is volte rounded in semibold weght.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )

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07 Stationary That’s just for starters... here is a few more things you should know.

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BUSINESS CARD Business stationery is very important because it not only identifies the business, but it is also an effective marketing tool.

Custom stationary demonstrates professionalism and can often attract new clients.

DIMENSIONS: 85 mm x 55 mm

PA P E R : 350 g/m² glossy white paper

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LETTERHEAD Clean and simple, we designed our stationary to align with our visual system. The letterhead features the logo in the right of the top of letter.

A LW AY S O N T I M E

DIMENSIONS: DIN A4

PA P E R : www.s5log.com

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100 g/m offset white

ENVELOPE The envelope will be used for all official contact and communication of our company. These are the approved layouts. Other formats are also allowed.

DIMENSIONS: DIN lang C5 w w w. y o u r w e b . c o m

PA P E R : 80g/m² offset white paper

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08 Grid Systems Using a grid system is one way to achieve a level of consistency that would be otherwise extremely difficult to master.

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For images The grid is used as a guide for how to place text, photos and advertisements on the page. The font size that you use should be proportionate to the grid.

The good thing about grid systems is that they allow us to design in proportions, balancing between all of the different elements that we might have in our design.

Using a grid system in our design also allows for that sense of uniformity and familiarity - whilst it may work for some sites to have vastly different page designs, for many it will not be the case and we will want to have a uniform and more structured feel to the main layout. This also makes it a lot easier when we come to code the design up, as it will mean that we can pick out the uniform elements in our design and apply this modular effect to our code and structure.

G E N E R A L I N F O R M A T I O N O F T H E C O N T E N T A N D L AY O U T O F E A C H P A G E

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Digital media USE ON DIFFERENT DEVISES Grid systems are used for creating page layouts through a series of rows and columns that house your content. Here are some examples. Please follow the rules, to have a consistant visual appearance.

MORE EXAMPLES FOR SCREEN GRID 16:9

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Wire frames G E N E R A L I N F O R M AT I O N O F T H E CO N T E N T A N D L AYO U T O F E AC H PAG E 2 column grid

Custom layout

Article right

3 column grid

Portfolio page

Article left

4 column grid

Product page

Blog

6 column grid

Team members

Landing page

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09 Check List Best to have a checklist. Then you know that you have done everything right.

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01 The Logo

Only use logos that are complete and in an appropriate version, created from original digital artwork. Please check that you have respected the minimum sizeand exclusion zone requirements.

02 Backgrounds

The logo should not appear on light or cluttered images without being reversed out.

03 Graphics

Check that any supporting graphics or graphic elements do not marginalize, obscure or overpower Our Company logo.

04 Typography

Check that our corporate typefaces have been used appropriately where applicable.

05 Design

Be sure to provide these guidelines to third parties or collaborating partners.

A final thought.

If in doubt, take a look back through this document, all the answers are there. We don’t ask for much, just a little love and respect for our branding which is why we think we’ve created a flexible system that won’t stifle your creativity.

Give it your best shot...

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Any questions?

Feel free to contact us!!!

+ 389 70 384 555 p.temelkovski@s5log.com www.s5log.com

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