BRAND MANUAL |2018 BRAND GUIDELINES
POWERFUL INSIGHT PRACTICAL ACTION
Contents
01 Introduction 02 Logo 03 Logo usage 04 Brand colors 05 Typography 06 Grid system
Contents
07 Checklist 08 Contact us
Introduction About Us nexquare is one of the fastest growing EdTech companies in the Middle East and Africa. Chosen by the KHDA/Dubai Future Accelerator from thousands of global applicants in the third iteration of the prestigious Dubai Future Challenge, we are fast becoming a regional pioneer in the ďŹ eld of advanced analytics and data science in education. Born and grown in the Middle East, we are founded and backed by a group of global professionals who are deeply passionate about delivering real impact in how education can be better managed, not just for the privileged few but also for those who are under-served.
Our Philosophy
Introduction
Our philosophy is to collaborate with the world’s best practitioners in re-shaping traditional thinking. The result? A collection of data-centric, future-ready, modular and user-friendly platforms for K-12 schools, groups, universities, regulators and governments.
BRAND GUIDELINES
Logo Primary version The logo consists of two elements; the font and the square. The font is Uni Neue Light - a modern, light yet striking font. The grey square is kept simple to match the overall minimalistic feel.
Logo
Primary Version of our corporate logo
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Logo Construction The electronic data prepared in accordance with the accurate ratio of size, and which is supplied by the Corporate Mark Committee, shall be used. Any transformed mark shall not be used, except for enlargement or reduction with the ratio of length and breadth of 1:7 remaining fixed.
39mm 82mm
575mm
7
Logo
1
BRAND GUIDELINES
Logo sizing To make sure our logo is always visible we’ve determined a minimum display size for the digital and print applications.
Logo
Minimum print size is 32 mm wide minimum digital size is 124 pixels wide
BRAND GUIDELINES
Variations The color usage is fairly minimal. The logo will be used in black or white against neutral backgrounds, use the white version for black backgrounds and the Primary version for white backgrounds. Colors and combinations other than the following two types shall be prohibited.
Dark version
Logo
Light version
BRAND GUIDELINES
Logo Usage Formats Logos are available in a variety of formats, such as EPS, PDF, PNG and JPG. Both EPS and PDF formats are used for print media and can only be opened using specific software. JPG and PNG formats are mainly used for digital media.
Correct Logo placement Different formats require the logo to be placed in different positions, but as a general rule official logo should be placed in the top left-hand corner. However, best judgment should be exercised on a case-by-case basis, and there are many exceptions to the general rule.
Incorrect logo applications or Usage
Logo Usage
You must not change the shape or color of the logo, make it fuzzy, add text to it, change its proportions, crop it or in any other way change the original design. These rules apply to all versions of the logo.
BRAND GUIDELINES
DO’s and Don’ts We don’t want to come across all doom and gloom, but there is a right way and a wrong way to present our logo.
01. If it’s unavoidable to sit the logo on a color or a photo, use the negative logo. 02. Do not rotate or stretch the logo. 03. Do not place the logo on the wrong colors. And never add other colors to the logo. 04. Do not add other elements to the logo like letters, boxes or frames etc. 05. Do not produce or use line art logo. 06. Do not use the logo on backgrounds that are not in good contrast with the logo.
Logo Usage
07. Do not add embellishments like drop shadows, embossing etc. to the logo.
BRAND GUIDELINES
Incorrect Usage The following are examples of incorrect logo usage
Logo Usage
nexquare Undesignated color
Wrong font
Gradation
Transformed
Line art
Effects
www.nexquare.com
Inclusion of letters and box
Size of square icon
BRAND GUIDELINES
Brand Colors Color Usage The main colors of nexquare are Black, White and Nickel Grey. Baltic Sea and Picton Blue may also be used.
Brand Colors
Color references are included for CMYK, RGB and HEX Values for consistency across different media. Where possible, the logo should be reproduced in the CMYK color process. Equivalent colors can be composed using the RGB and HEX references included when the logo is to used digitally
BLACK COLOR CODES
WHITE COLOR CODES
NICKEL GREY COLOR CODES
CMYK - 0 / 0 / 0 / 100
CMYK - 0 / 0 / 0 / 0
CMYK - 0 / 0 / 0 / 10
RGB - 0 / 0 / 0
RGB - 255 / 255 / 255
RGB - 237 / 237 / 237
HEX - #000000
HEX - #ffffff
HEX - #C5C5C3
BRAND GUIDELINES
Secondary Colors The palette allows the addition of secondary colors Baltic Sea and Picton Blue to enrich the visual identity of our brand. Light-
Brand Colors
er tints (up to 20 %) of Picton Blue is also allowed.
B A LT I C S E A COLOR CODES
PICTON BLUE COLOR CODES
CMYK - 74, 69, 60, 70
CMYK - 56 / 7 / 0 / 0
RGB - 35, 34, 39
RGB - 94, 191, 236
HEX - #232227
HEX - #5EBFEC
BRAND GUIDELINES
Typography Font Usage Text for correspondence and publications should preferably be set in upper and lower-case, and flush left with ragged right. Capitalization should never be used for body text, but is acceptable for headings.
Corporate font 1
Aa
The font family to be used is Lato. Stylings to be used are thin, regular, medium, italic, bold. When translating texts in graphic work, original fonts can be used.
Typography
Lato ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )
BRAND GUIDELINES
Corporate font 2 Our second corporate font is Uni Neue Light, which is used in our corporate logo or brand mark. This font is best used for our logo only.
Uni neue ABCDEFGHIJKLMNOPQRSTUVWXYZ
Typography
abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )
Aa BRAND GUIDELINES
Grid Systems Digital Media USE ON DIFFERENT DEVICES Grid systems are used for creating page layouts through a series of rows and columns that house your content. Here are some examples.
Grid system
Please follow the rules, to have a consistent visual appearance.
MORE EXAMPLES FOR SCREEN GRID 16:9
BRAND GUIDELINES
Print Media The good thing about grid systems is that they allow us to design in proportions, balancing between all of the different elements that we might have in our design. Using a grid system in our design also allows for that sense of uniformity and familiarity - whilst it may work for some sites to have vastly different page designs, for many it will not be the case and we will want to have a uniform and more structured feel to the main layout. This also makes it a lot easier when we come to code the design up, as it will mean that we can pick out the
Grid system
uniform elements in our design and apply this modular effect to our code and structure.
BRAND GUIDELINES
Checklist Best to have a checklist. Then you know that you have done everything right.
01 The Logo
Only use logos that are complete and in an appropriate version, created from original digital artwork. Please check that you have respected the minimum size and exclusion zone requirements.
02 Backgrounds
The logo should not appear on light or cluttered images without being reversed out.
03 Graphics
Check that any supporting graphics or graphic elements do not marginalize, obscure or overpower Our Company logo.
04 Typography
Check that our corporate typefaces have been used appropriately where applicable.
05 Design
Be sure to provide these guidelines to third parties or collaborating partners.
Checklist
A final thought...
If in doubt, take a look back through this document, all the answers are there. We don’t ask for much, just a little love and respect for our branding which is why we think we’ve created a flexible system that won’t stifle your creativity.
BRAND GUIDELINES
Contact info If you have any questions, please feel free to get in touch with Charlie Line at
charlie.line@nexquare.io
Dubai, Kochi, Bangalore info@nexquare.io
Contact info
www.nexquare.io
BRAND GUIDELINES
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