The celebrity sales method

By: SHERITA CARTHON

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THE CELEBRITY SALES METHOD:

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SHERITA CARTHON CONSULTING COPYRIGHT 2016-2018 | ALL RIGHTS RESERVED.

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CONTENTS

01. About the Author

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02. What is It? (The Celebrity Sales Method) . . . . . . .

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03. The History of The Celebrity Sales Method . . .

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a. Give me the goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . b. How it all started ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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04. Pre-Work

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05. The Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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06. Step 1: Professionalism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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07. Step 2: Develop a Unique Sales Angle . . . . . . . . . . . . .

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08. Step 3: Create An Air Tight Strategy

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09. Step 4: Get Traceable Exposure . . . . . . . . . . . . . . . . . . . . . . . .

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10. Step 5: Document Your Concept

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1 1 . Step 6: Leverage Your Expertise

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By: SHERITA CARTHON

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HELLO! I’M SHERITA CARTHON

Sherita has spent more than 19+ years working to help entertainment companies, non-profits, small businesses owners and entrepreneurs navigate change among their niche markets. A former journalist with Gannet Newspapers and entrepreneur, Sherita developed a passion for helping others navigate personal and professional transformation.

She facilitates ongoing business and image development workshops through Urban Classic Design Studios project “The Epik Brand”. Workshops include: “How to Market Your Brand the Right Way,” and “The Celebrity Sales Method.”

Let’s get started!

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WHAT IS IT?

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A CELEBRITY SALES METHOD

Teaches a Novice Entrepreneur How To: 01. Sharpen your brand image.

02. Gain notoriety by helping to meet the goals of mid and high-level influencers.

04. Create income as an influencer and expert.

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03. Gain respect and notoriety as credible expert in under 3 weeks.

The CELEBRITY SALES METHOD Has 6 Simple Steps:

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Professionalism

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A unique angle

Airtight

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strategy

Traceable exposure

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Expert status

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Documented concept

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GIVE ME THE GOODS

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Who Used This Program?

Look at their results below:

Here is a short list of people who has gotten results from the beta program.

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PLAYWRIGHT & FILM DIRECTOR, TALIA MOORE

WWW.Taliamoore.Com

Used program to gain leverage with Celebrity actors/actresses including: Morris Chestnut

Diatra Hicks (Tyler Perry - Friend of Oprah)

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Chandra Currelley (Tyler Perry/Oprah ) Director Stan Foster

Hinton Battle (Dreamgirls)

Leveraged partnerships with the Urban league & the boys & girls club of America $10K in net performance revenues in under 2 yrs

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ADMIN STRATEGIST, TIFFANEE JACOB

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WWW.TIFFANEEJACOB.COM Used program to partner with: American Express The Small Business Administration Score The City of Binghamton Binghamton University Broome Community College

$5K in net worth revenues hosting conference

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CAC

Used program to partner with: The City of Cleveland

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The Cleveland Public Library

Secure gigs with:

The Walls Group (Kirk Franklin)

$2K in gig revenues in under 2 yrs

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TELL ME HOW TO DO THIS...

TELL ME HOW TO DO THIS...

SHERITA CARTHON CONSULTING COPYRIGHT 2016-2018 | ALL RIGHTS RESERVED.

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HOW IT ALL STARTED?

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DANIELLE & SHERITA

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“Youth Conference Fundraisers”

Recognized in the local newspaper as young entrepreneur innovators for raising (food and financial worth) more than $5,000.00 Within 2 Months – the highest ever generated by a student committee member.

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PRE-WORK

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ME.ME.ME MINDSET

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“The Mind Battle”

I had to battle my thoughts of Unbelief and doubt.

I wanted to make sure my sphere of mental influence was targeted, so i stopped watching TV. I replaced my mental entertainment with listening to Podcast of Grant Cardone, Lesbrown, Zig Ziglar and others......

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The Rules 1. Entrepreneurs invest first, take action (in service) and then reap financial benefit.

2. Entrepreneurs must sale. There is no way around it! (Your business is Not a hobby.)

3. Entrepreneurship is not a solo venture! You need to be supported by a community of people who understand where you are and will push you to take

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“right now action.”

4. Entrepreneurs will consistent battle “Imposter syndrome. “Feeling like you are inadequate an unworthy to work for yourself this feeling is combated by consistently engaging in point #3.

5. Entrepreneurs (who produce) center their actions on the “done is better

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than perfect method.”

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Step # 1

PROFESSIONALISM

NOTICED NOTORIETY INFLUENCERS PAID G e t yo ur brand in o rder A person, who has no previous experience or connections with a mid-level or major power player, must first establish a ground of professionalism.

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What ...not to do “If i were to consult with this Company, i would suggest creating a central focus as a holistic service Center – lighten up the background and save the

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multiple pictures for The photo gallery”.

What ...to do

As a part of the beta program, Talia, Updated and categorized all of her productions, listed

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upcoming events,

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created a media page and a shopping cart (she monetized…).

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Step # 2

DEVELOP A UNIQUE SELLING ANGLE The Rules

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1. Meet the need of audiences bigger than yourself.

2. Align with the goals of both mid-level and high-level Influencers/powerplayers

3. Be attractive enough to work From beginning to end

4. Have a three angle draw – a level below you, your level, a level above you.

5. Involve the help of partners, Independent contractors, and/or employees.

6. A well-though-out plan that answers questions before they are asked.

The Trifecta Group Brand New Company “They planned to create a conference connect with SBA, Score, Local Development Corp and Secure major sponsor” : American Express T H E

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Step # 3

CREATE AN AIRTIGHT STRATEGY The Rules 1. Create a document that outlines your strategy plan from beginning to end.

2. Create a play by play role sheet of every player on the team. Every player must

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know their role.

3. Create a timeline that documents what steps need to be handled and when.

4. Budget outlines and expectations. (Who is taking care of what) (this is also true for the online marketer – set your budget).

5. An annual meeting arrangement and bi-weekly check-ins to make sure you are in

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alignment with your goals.

Create a play by play outline

“I created a rough draft plan for the new frontier’s diversity conference, which included hard deadlines from the start of the first meeting to the close of the conference .”

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Step # 4

TRACEABLE EXPOSURE The Rules

“1. Get testimonies of praise from mid-level and high-level power players. (Put

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them on your website.

2. Gather all media links, including Radio, TV, Internet mentions, Podcast interviews, etc. (Put them on your website).

3. Allow influencers to use your likeness in a “results testimonial” and be sure it links back to your website.

It took me only 3 weeks to become recognize by an influencer “Zach Spuckler of rock your scopes featured me on his website and all Marketing materials after i successfully completed his program with insane results.”

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Step # 5

DOCUMENTED CONCEPT T he Rules 1. Document your entire process.

2. Document your accolades.

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3. Document your strategy

4. Create a test market (s) to learn your system and use your strategy – have them give testimonies on the results.

5. Once the system has proven results, launch your first course or e-book (just like I’m doing now!)

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6. Connect with a mastermind of accountability partners.

The Rule of Influence

You learn 95% of what you teach!

Most if not all major influencers have created education programs.

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Step # 5

LEVERAGE YOUR EXPERTISE T he Rules

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1. Train and mentor new expert hopefuls.

2. Continue to make strategic partnerships with mid-level and high-level experts in your field.

3. Create a community that reinforces your core value and beliefs.

4. Find ways to reach your “audience on a consistent basis. (Community creation)

"This guide is an abridged version of our book , which includes extensive workbook exercises, explanations and distinct details.

Learn more about the Celebrity Sales Method by visiting www.theepikbrand.com."

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