Global Reach | Luxury Connoisseur
Brand guidelines.
Global Reach | Luxury Connoisseur
Brokered by EXP Realty
TABLE OF CONTENT
Brand Style Guidelines | 2018
01. Introduction 02. Core values 03. Logo 04. Clearspace 05. Sizing 06. Variations 07. Logo usage 08. Do's and dont's 09. Typography 10. Color system 11. Web design 12. Banners 13. Iconography 14. Stationary 15. Ppt template 16. Imagery 17. Contact
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INTRODUCTION
HAUTE GROUP! Haut group is a premium marketing firm focused on and based in los cabos, mexico. Using unconventional and individually conceptualized techniques, haut group is experienced in creating successful sales results for leading private clients.
Brand Style Guidelines | 2018
B r o k e r e d b y E X P Realty
CORE VALUES
Excellence
Going above and beyond – exceeding expectations in all we do. We establish expectations, recognize success, provide the best customer service, and practice and embrace continuous improvement.
Caring
Valuing relationships and demonstrating concern and respect for others. We give back to our community, show empathy and flexibility, listen and respect diverse opinions, and celebrate success.
Integrity Aligning our values and behaviors in an honest, ethical, and responsible manner. We honor our commitments, communicate honestly and
Brand Style Guidelines | 2018
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constructively, comply with laws and regulations, assume responsibility for our actions, and do the right thing.
Teamwork
Having exceptional people working together throughout our family of companies. We rely on each other, work toward common goals, respect one another, and collaborate with each other.
Empowerment Making independent decisions that support our mission, vision and values. We own the decisions we make, engage fully in our work, question the status quo, and find solutions.
Brand Style Guidelines | 2018
B r o k e r e d b y E X P Realty
LOGO
The supporting typeface and collateral are clean and minimalist to reinforce our identity as a quality, professional organization. This is the preferred versions of the logo for all printed collateral including all printed publications, advertising, billboards, posters and flyers.
Graphic element
Global Reach | Luxury Connoisseur
Tagline Primary Version
Brand Style Guidelines | 2018
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Clear space
Area around the logo shows how close to the edge of printed medium logo can be placed. Empty area around the logo cannot be distributed by any elements in any case. On all sides, the exclusion zone should be measured from the farthest edge of the logo. No element, other than our tagline, may encroach on this space. Always maintain clear space around the logo, at a minimum, at the height of the ‘‘E’’ in ‘‘Haute’’.
E E
E E Minimum Clear space =
Brand Style Guidelines | 2018
E B r o k e r e d b y E X P Realty
SIZING
To make sure our logo is always visible we’ve determined a minimum display size for the digital and print applications. In print production, the minimum width of the logo should be 1.25
Minimum print size is 1.25’wide minimum digital size is 200 pixels wide
Brand Style Guidelines | 2018
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VARIATIONS
The color usage is fairly minimal. The logo will be used in following versions against neutral backgrounds, use the white version for black backgrounds and the Primary version for white backgrounds. Colors and combinations other than the following types shall be prohibited.
Navy
Black
Red
Silver
White
Brand Style Guidelines | 2018
B r o k e r e d b y E X P Realty
LOGO USAGE
Formats
Logos are available in a variety of formats, such as EPS, PDF, PNG and JPG. Both EPS and PDF formats are used for print media and can only be opened using specific software. JPG and PNG formats are mainly used for digital media.
Correct Logo placement
Different formats require the logo to be placed in different positions, but as a general rule official logo should be placed in the top right-hand corner. However, best judgment should be exercised on a case-by-case basis, and there are many exceptions to the general rule. Brokered by EXP Realty must be visible on the same page if logo is being used.
Incorrect logo applications or Usage
You must not change the shape or color of the logo, make it fuzzy, add text to it, change its proportions, crop it or in any other way change the original design. These rules apply to all versions of the logo.
Brand Style Guidelines | 2018
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DO'S AND DON'T'S
We don’t want to come across all doom and gloom, but there is a right way and a wrong way to present our logo.
01. If it’s unavoidable to sit the logo on a color or a photo, use the negative logo. 02. Do not rotate or stretch the logo. 03. Do not place the logo on the wrong colors. And never add other colors to the logo. 04. Do not add other elements to the logo like letters, boxes or frames etc. 05. Do not produce or use line art logo. 06. Do not use the logo on backgrounds that are not in good contrast with the logo. 07. Do not add embellishments like drop shadows, embossing etc. to the logo.
Brand Style Guidelines | 2018
B r o k e r e d b y E X P Realty
TYPOGRAPHY
Text for correspondence and publications should preferably be set in upper and lower-case, and flush left with ragged right. Capitalization should never be used for body text, but is acceptable for headings. The font family to be used is KARLA. Stylings to be used are regular, italic, bold and bolditalic. When translating texts in graphic work, original fonts can be used.
KARLA
https://fonts.google.com/specimen/Karla
Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz BoldItalic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Brand Style Guidelines | 2018
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COLOR SYSTEM
The main colors or primary color palette of our brand are gold, navy blue, red, silver, black and white. Color references are included for CMYK, RGB and HEX Values for consistency across different media. Where possible, the logo should be reproduced in the CMYK color process. Equivalent colors can be composed using the RGB and HEX references included when the logo is to used digitally Gold CMYK (21, 24, 28, 0) RBG (204, 184, 143)
Silver CMYK (12, 8, 7, 15) RBG (192, 195, 198)
Red CMYK (11, 90, 72, 2) RBG
Black
(212, 63, 72)
Navy CMYK (100, 63, 23, 75) RBG (0, 27, 57)
Brand Style Guidelines | 2018
White
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WEB DESIGN
Color
The basic color for the websites is always Orange, Blue and Black. Use main color 1to highlight some articles. The photos have always to be in good contrast with the website and logo.
Fonts
The fonts Gotham and Myriad pro can also be used on the web. The Gotham font is always used for the big headlines, Myriad pro for the basic text and smaller headlines.
About
About
Home
Home
Contact
Contact
SAM NOBITEM QUIDEST
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Brand Style Guidelines | 2018
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Navigation The navigation is always on the top, right beside the logo. Use uppercase letters for it.
About
Home
Contact
SAM NOBITEM QUIDEST
Brand Style Guidelines | 2018
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BANNERS TEMPLATE
Brand Style Guidelines | 2018
Our corporate banners ad template to promote a brand.
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D I ME N S IONS : 24 inches x 18 inches Brand Style Guidelines | 2018
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ICONOGRAPHY
Brand Style Guidelines | 2018
An organization, no matter how well designed, is only as good as the people who live and work in it. Following are our corporate icons.
Commercial
Capital markets
Development
Elite clients
Listings
Concierge
Residential
FAQ
Services
International
Mortage
Our Team
Construction
Rental
Luxury
Diamonds
Funding
Development
Investment
Experiences
Contact us
Buyers
Website
Address
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STATIONARY
When it comes to developing the stationery, consistency is the key for all layouts and designs.
Envelopes
The envelope will be used for all official contact and communication of our company. These are the approved layouts. Other formats are also allowed.
4830W. KENNEDYBLVD. SUITE600TAMPA, FL33609.
DIMENSIONS: DIN lang C5 PAPER: Brokered by Exp realty
Brand Style Guidelines | 2018
80g/m offset white paper
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Letterhead
Clean and simple, we designed our stationary to align with our visual system. The letterhead features the logo in the left of the top with the business contact information at the bottom.
DIMENSIONS: DIN A4 PAPER: 100 g/m offset white
Brand Style Guidelines | 2018
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D I ME NS IONS : 24 inches x 18 inches Brand Style Guidelines | 2018
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Business card Our corporate business card design.
Front
Brand Style Guidelines | 2018
Back
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Presentation Folder
The presentation folder will be used for all portfolio and proposal presentations of our company. This is the approved layout.
DIMENSIONS: 345 mm x 490 mm WWW.THEHAUTEGROUP.COM
PAPER: 350 g/m glossy white paper
Brand Style Guidelines | 2018
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DIMEN SIONS : 2 inches x 2 inches
Brand style guidelines | 2018
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T-shirt
Our corporate t-shirt design ,which can be used for promotional purposes and also as a uniform.
Front
Brand Style Guidelines | 2018
Back
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Brand style guidelines | 2018
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Email signature
Our corporate email signature designs ,which will be used in all official emails.
Email design with agent image
Email design without agent image
Brand Style Guidelines | 2018
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Notecard
Our corporate notecard design.
DIMENSIONS: 3 x 5 inches PAPER: 100 g/m offset white hard paper
Brand Style Guidelines | 2018
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Name badge
Our corporate badge design.
Brand Style Guidelines | 2018
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Property offer template
Our corporate template for property proposal form.
DIMENSIONS: DIN A4 PAPER: 100 g/m offset white
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PPt TEMPLATE
our corporate power point template.
Title page
Body page
Ending page Brand Style Guidelines | 2018
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IMAGERY
Brand Style Guidelines | 2018
Brand image is the overall impression in consumers’ mind that is formed from all sources
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BBr or okke er er eddbby y EEXxp P Realty realty
CONTACT
If you have any questions, please feel free to get in touch with us.
The Haute Group 407-456-2350 Victoria@thehautegroup.com www.TheHauteGroup.com 4830W. KennedyBlvd. Suite600Tampa, Fl33609.
Brand Style Guidelines | 2018
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