BRAND GUIDELINES. Leducentertainment.com
© 2016 - 2018 LEDUC Entertainment, LLC
TABLE OF CONTENT 01
Introduction
02
Logo
03
Clearspace
04
Minimum size
05
Variations
06
Do's and don'ts
07
Logo usage
08
Typography
09
Color system
10
Stationary
11
Imagery
12
Contact
INTRODUCTION
What is Leduc Entertainment? Leduc Entertainment Is a creative-based video production company comprised of award winning professionals in the entertainment industry that decided to use their talents of story-telling to promote locally-owned businesses in New Orleans in order to help them survive and thrive. The staff at Leduc Entertainment has been creating films, commercials, call to action videos, music videos and much, much more for decades! We want to help you and your company to stay relevant in today's social media market with a dynamic and engaging video. Together, we can help you surpass your competition.
Our Passion ! Value Statement: 1. Our goal is to make sure your video represents your core values, mission, brand, theme, and feel of your business. 2. Our job isn’t finished until our client is completely satisfied. 3. We won’t just point and shoot. Your business has a story and we’ll make sure it’s told well. 4. We are known for our award winning films but also for our stellar customer service. 5. LEDUC ENTERTAINMENT delivers WOW everytime! 6. Quality and great entertainment is the foundation for all we do and flawless execution is a core value of our company.
Brand Style guidelines | 2018
Why are we different ? 1. The cinematographers we have on staff are all award winning cameramen. 2. We have the latest in cutting edge technology to make your video stand out from the competition 3. We have multiple awards for our storytelling and we bring that experience and knowledge to your project. 4. Our team has worked on multimillion dollar projects so rest assured you are in good hands. 5. Impeccable attention to detail. 6. We the extra mile for all of our clients.
Unique Selling Proposition: 1. We guarantee that your video will bring you at least 50 new customers per year. 2. We guarantee that your video will increase profits by 25% 3. If your video doesn’t bring you at least 50 new clients per year you’ll get your money back.
Brand Style guidelines | 2018
LOGO
This is our primary logo and should always be used when circumstances allow. This is the clearest way we can represent LEDUC’s brand visually. This is the preferred versions of the logo for all printed collateral including all printed publications, advertising, billboards, posters and flyers.
The Prime Version of our Logo.
Brand Style guidelines | 2018
CLEAR SPACE
Area around the logo shows how close to the edge of printed medium logo can be placed. Empty area around the logo cannot be distributed by any elements in any case. On all sides, the exclusion zone should be measured from the farthest edge of the logo. No element, other than our tagline, may encroach on this space.
X
Minimum clearspace
Brand Style guidelines | 2018
MINIMUM SIZE
To make sure our logo is always visible we’ve determined a minimum display size for the digital and print applications. In print production, the minimum width of the logo should be 1.25
Minimum print size is 1.25’wide minimum digital size is 200 pixels wide
Brand Style guidelines | 2018
VARIATIONS
For other backgrounds use the white version for black backgrounds and the black version for white backgrounds and the colored version for white and grey background.
Logo Version
Compatible Background
Brand Style guidelines | 2018
Brand Style guidelines | 2018
DO's AND DONT's
We don’t want to come across all doom and gloom, but there is a right way and a wrong way to present our logo.
01. If it’s unavoidable to sit the logo on a color or a photo, use the negative logo.
02. Do not rotate or stretch the logo.
03. Do not place the logo on the wrong colors. And never add other colors to the logo.
04. Do not add other elements to the logo like letters, boxes or frames etc.
05. Do not produce or use line art logo.
06. Do not use the logo on backgrounds that are not in good contrast with the logo.
07. Do not add embellishments like drop shadows, embossing etc. to the logo.
Brand Style guidelines | 2018
LOGO USAGE
Formats Logos are available in a variety of formats, such as EPS, PDF, PNG and JPG. Both EPS and PDF formats are used for print media and can only be opened using specific software. JPG and PNG formats are mainly used for digital media.
Correct Logo placement Different formats require the logo to be placed in different positions, but as a general rule official logo should be placed in the top right-hand corner. However, best judgment should be exercised on a case-by-case basis, and there are many exceptions to the general rule.
Incorrect logo applications or Usage You must not change the shape or color of the logo, make it fuzzy, add text to it, change its proportions, crop it or in any other way change the original design. These rules apply to all versions of the logo.
Brand Style guidelines | 2018
TYPOGRAPHY
Text for correspondence and publications should preferably be set in upper and lower-case, and flush left with ragged right. Capitalization should never be used for body text, but is acceptable for headings.
The font families to be used are Arial and Eurostile. Stylings to be used are regular, italic and bold. When translating texts in graphic work, original fonts can be used.
Corporate font #1 EUROSTILE Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Brand Style guidelines | 2018
Corporate font #2 ARIAL Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Brand Style guidelines | 2018
COLOR SYSTEM
The main colors or primary color palette of our brand are gold, navy blue, red, silver, black and white. Color references are included for CMYK, RGB and HEX Values for consistency across different media. Where possible, the logo should be reproduced in the CMYK color process. Equivalent colors can be composed using the RGB and HEX references included when the logo is to used digitally
Black
Yellow
White
#000000
#e8ad3d
#ffffff
CMYK (0, 0, 0, 100)
CMYK (0, 25, 74, 9)
CMYK (0, 0, 0, 0)
RBG (0, 0, 0)
RBG (232, 173, 61)
RBG ( 255, 255, 255)
Brand Style guidelines | 2018
STATIONARY
When it comes to developing the stationery, consistency is the key for all layouts and designs.
Envelopes The envelope will be used for all official contact and communication of our company. These are the approved layouts. Other formats are also allowed.
DIMENSIONS: DIN lang C5
leducentertainment.com
PA P E R : 80g/m offset white paper
Brand Style guidelines | 2018
Letterhead Clean and simple, we designed our stationary to align with our visual system. The letterhead features the logo in the left of the top with the business contact information at the bottom.
DIMENSIONS: DIN A4 PA P E R : 100 g/m offset white paper
Brand Style guidelines | 2018
IMAGERY
Brand image is the overall impression in consumers’ mind that is formed from all sources
Brand Style guidelines | 2018
CONTACT
If you have any questions, please feel free to get in touch with us.
Leduc Entertainment 504.758.8308 leducentertainment.com The New Orleans Metro Area Louisiana.
Brand Style guidelines | 2018
© 2016 - 2018 LEDUC Entertainment, LLC