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MJ Brand. manual

w w w. m j h y b r i d s o l u t i o n s . c o m

LET US TRAIN YOUR EMPLOYEES FOR YOU

Contents 01 Introduction................................

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02 Logo Identity................................

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03 Logo Usage..................................

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04 Logo Variations............................

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05 Brand Colors................................

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06 Typography...................................

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07 Stationary......................................

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08 Grid Systems................................

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09 Video Usage..................................

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10 Imagery..........................................

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11 The Checklist................................

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Introduction Our Company needs to manage how its brand is represented across all visual media in various different situations. The corporate identity system in this document has been created to fulfil this purpose and the guidelines herein explain how to correctly depict and embody our brand consistently across different applications and in various markets to maintain the integrity of Our Company.

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About this brand MJ Hybrid Solutions ia an online sales, training and education platform for cannabis professionals. Our system is designed to develop successful sales performers that are able to meet the consumer’s need while increasing business profits.

MJ Hybrid Solutions

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Logo Identity Our logo is considered an asset. We took our time developing our brand so please respect its usage.

LOGO Our logo was developed to be modern and future-proof through a flat, clean aesthetic and classic square shape.

It is a distinctive mark and brand that seeks to present Our Company as a professional and serious business to business solution for the cannabis industry. “MJ” and “Hybrid” signify not only the CEO’s identity and the hybrid functionality of combining sales and product training, but also are both common verbiage in the cannabis industry.

The logo presents the brand’s solutions as outside-thebox in a literal sense to represent the unique product and opportunity Our Company can offer. And finally, the upward facing green arrow represents the opportunity for sales growth trends clients can expect to see upon use of the product.

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Primary Logo

Primary version of our corporate logo

Secondary Logo

Secondary versions of our corporate logo

The supporting typeface and collateral are clean and minimalist to reinforce our identity as a quality, professional organization. This is the preferred versions of the logo for all printed collateral including all printed publications, advertising, billboards, posters, flyers and product packaging.

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Construction & clear space Area around the logo shows how close to the edge of printed medium logo can be placed.

Empty area around the logo cannot be distributed by any elements in any case. On all sides, the exclusion zone should be measured from the farthest edge of the logo. No element, other than our tagline, may encroach on this space.

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= Minimun clear space

Logo Sizing To make sure our logo is always visible we’ve determined a minimum display size for the digital and print applications

Minimum print size is 32 mm wide minimum digital size is 124 pixels wide

Overall size of the logo can be reduce or increase when needed.

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Logo Usage We want to look good all the time, so take time to consider how to apply our logo.

We don’t want to come across all doom and gloom, but there is a right way and a wrong way to present our logo

01 If you have to...

If it’s unavoidable to sit the logo on a color or a photo, use the negative logo.

02 Not right Do not rotate the logo.

03 Color clash Do not place the logo on the wrong colors.

04 Not good Do not use the logo on backgrounds that are not in good contrast with the logo.

05 No thanks

Do not add embellishments like drop shadows, embossing etc. to the logo.

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Incorrect Usage

Don't use drop shadow.

Don't rotate the logo

Logo must be in good contrast with the background.

Don't Stretch the logo

Don't change the position of the logo.

Don't add any other color to the logo.

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Variations Say hello to everyone in the family. If you can’t find it here, we don’t want you to use it.

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Version Black

Version White

The color usage is fairly minimal. The logo will be used in black or white against neutral backgrounds, use the white version for black backgrounds and the black version for white backgrounds and the colored version for white and grey background.

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Brand Colors Our colors define our brand. We’re bold, bright and confident. Simple and to the point.

COLOR USAGE A comprehensive color palette has been developed to provide flexibility while creating a unified, recognizable appearance across all communications.

Color references are included for CMYK, RGB and HEX Values for consistency across different media. Where possible, the logo should be reproduced in the CMYK color process. Equivalent colors can be composed using the RGB and HEX references included when the logo is to used digitally

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Primary Colors U S E O F C O L O R F O R T H E P R I N T E D & D I G I TA L L O G O .

The following palette has been selected for use in MJ Hybrid Solutions communcations. Lighter tints of these colors are also allowed...... but the Logotype + background may only be used with a 100% tint. The primary colors include a light green and a dark gray color, that embodies the creativity and dynamic of the company.

A comprehensive color palette has been developed to provide flexibility while creating a unified, recognizable appearance across all communications.

Moderate Green

Dark Gray

COLOR CODES

COLOR CODES

CMYK - 58, 0, 100, 0 RGB - 119, 191, 67 HEX - #77BF43

CMYK - 0, 0, 0, 50 RGB - 147, 149, 151 HEX - #939597

80%

80%

60%

60%

40%

40%

20%

20%

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Secondary Colors The palette allows the addition of secondary colors to enrich the visual identity of our brand as a whole. Lighter tints (up to 20 %) of these colors are also allowed. Additional secondary colors are blue, black and white to underline the seriousity of our business.

Blue

Black

COLOR CODES

COLOR CODES

CMKY - 62.6, 37.9, 0, 14.1 RGB - 82, 136, 219 HEX - #5288DB

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CMKY - 0, 0, 0, 100 RGB - 0, 0, 0 HEX - #000000

80%

80%

60%

60%

40%

40%

20%

20%

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Typography Typography is the backbone of design, getting it right is paramount.

Text for correspondence and publications should preferably be set in upper and lower-case, and flush left with ragged right.

Capitalization should never be used for body text, but is acceptable for headings.

FONT USAGE

Our corporate typefaces are GOTHAM and ARIAL .These full font families come in a range of weights to suit a multitude of purposes. These were optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letter forms

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CORPORATE FONT 1

Gotham ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( ) Gotham is used for main-headings, in bold weight.

CORPORATE FONT 2

Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( ) Corporate font 2, Arial is used for the sub-headings and body text, in regular and bold weight.

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Stationary When it comes to developing the stationery, consistency is the key for all layouts and designs.

STATIONARY USAGE Business stationery is very important because it not only identifies the business, but it is also an effective marketing tool. Custom stationery demonstrates professionalism and can often attract new clients.

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The Letterhead

www.mjhybridsolutions.com

Clean and simple, we designed our stationary to align with our visual system. The letterhead features the logo in the left of the top with the business contact information on the opposite site.

DIMENSIONS:

DIN A4 PA P E R :

100 g/m² offset white 19

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Envelopes

MJ HYBRID SOLUTIONS | 345 SPRING AVENUE | SOMEWHERE WONDERLAND

www.mjhybridsolutions.com

The envelope will be used for all official contact and communication of our company.

These are the approved layouts. Other formats are also allowed.

DIMENSIONS:

DIN lang C5 PA P E R :

80g/m² offset white paper

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Grid Systems That’s just for starters... Here is a few more things you should know.

Using a grid system is one way to achieve a level of consistency that would be otherwise extremely difficult to master.

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Digital media USE ON DIFFERENT DEVICES Grid systems are used for creating page layouts through a series of rows and columns that house your content. Here are some examples.

Please follow the rules, to have a consistent visual appearance.

MORE EXAMPLES FOR SCREEN GRID 16:9

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Print media U S E O N D I N A 4 A N D L E T T E R F O R M AT The grid is used as a guide for how to place text, photos and advertisements on the page. The font size that you use should be proportionate to the grid.

The 12 column grid is always the basic. For special prints, a 6 cloumn grid is also allowed.

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For images The good thing about grid systems is that they allow us to design in proportions, balancing between all of the different elements that we might have in our design.

Using a grid system in our design also allows for that sense of uniformity and familiarity - whilst it may work for some sites to have vastly different page designs, for many it will not be the case and we will want to have a uniform and more structured feel to the main layout. This also makes it a lot easier when we come to code the design up, as it will mean that we can pick out the uniform elements in our design and apply this modular effect to our code and structure.

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09 Video Usage This information is for production companies and Brand staff who are producing videos to be hosted on the Brand website and other official channels or on third party sites.

To get the best quality footage and interesting story lines, videos should be made by professional video production companies.

To ensure a ‘look and feel’ that’s in line with our house style, follow the guidance below.

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Video has become an effective media to showcase the excellence of MJ Hybrid Solutions and help the Brand to achieve their goals. Just like other mediums, it is important to properly represent and include MJ branding. Several tools are available to brand MJ video pieces.

MELISSA JANE STAPLEY FOUNDER AND CEO

The MJ Hybrid logo bug is placed throughout the video piece.

Lower Third identify the subjects in video productions.

Bug The bug identifies the production as an MJ Hubrid Solutions production. This graphic is placed in the lower-right corner of the image-safe area of the video and should remain on the screen for the production between the opening and closing bumpers.

Lower Third To identify subjects in video productions, use a lower third bar in the MJ Hybrid Solutions branded video style.

When adding subtitles to the video, use Arial font When showing a name and title use: First Name Last Name: MELISSA JANE STAPLEY Department Name: FOUNDER AND CEO 28

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The graphic is an editable file so text can be updated. However, the selected font (Arial or Gotham) should be used, as this is part of the MJ branding. Once finished, the graphic should be saved as a TIFF file with 'layers' and 'alpha channels' selected. This file should be compatible with most video editing applications. The graphic can be placed at the bottom of the image-safe area of the screen using keyframes or your editor's particular option for moving graphic layers.

Guidelines • Use this lower third only for name identifications.

• In all other cases (location, description, or a factoid), use single line ID or the Fact Bar. • Keep the subheading as simple as possible. Never use more than one line for a subheading in this lower third. Avoid lengthy subheadings.

• Keep text within Action Safe area. Never let text go beyond the right margin

Dissolve Use and Duration • Standard dissolve length: 2 frames (24fps), 3 frames (30fps) • If subject appears part of the way into the shot, fade in 2 frames to lower third. Ideally time your fade in with the camera move.

• Do not fade out lower third if the shot duration is 3.5 seconds or shorter. Allow lower third to end on the cut.

• Do fade out all titles otherwise.

Background Music Background Music must not distract the audience. Avoid music that is widely recegnized.

Use music only to enhance the mood. Do not use busy music during dialog scene. Do not mix styles of music within a program Breaking the rule of using music for mood produces affects that capture the audiences attention Using catchy music may be neccasary for a convincing setting. Mixing styles if music within a program maybe constant with setting a particular scene. It can help create emotion, drive the pace and flow, and even hide pesky audio edits.

Preferably, audio should be captured separately to ensure the highest quality. Background music should be at -41 dB. Consider the nature of audio needed (stereo, surround).

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Graphics and Duration • Different graphics are used in the brand video for which time duration is given below • Minimum duration: 2 second • Average duration: 3 seconds • Maximum duration: 4 seconds

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Bumper An opening bumper includes the MJ Hybrid logo and should be placed at the head of any video project to brand it as an MJ production. The closing bumper identifies that the production is the intellectual property of MJ Hybrid Solutions and should appear at the end of the production.

Bumpers: Opening and closing graphics, called bumpers, are to be placesd at the beginning and end of video piece

www.mjhybridsolutions.com

Opening Bumper

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Closing Bumper

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10 Imagery Brand image is the overall impression in consumers’ mind that is formed from all sources...

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Inspiration

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Checklist Best to have a checklist. Then you know that you have done everything right.

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01 The Logo

Only use logos that are complete and in an appropriate version, created from original digital artwork. Please check that you have respected the minimum size and exclusion zone requirements.

02 Backgrounds

The logo should not appear on light or cluttered images without being reversed out.

03 Graphics

Check that any supporting graphics or graphic elements do not marginalize, obscure or overpower Our Company logo.

04 Typography

Check that our corporate typefaces have been used appropriately where applicable.

05 Design

Be sure to provide these guidelines to third parties or collaborating partners.

A final thought.

If in doubt, take a look back through this document, all the answers are there.

We don’t ask for much, just a little love and respect for our branding which is why we think we’ve created a flexible system that won’t stifle your creativity.

Give it your best shot...

MJ Hybrid Solutions www.mjhybridsolutions.com contact@mjhybridsolutions.com

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Copyright © 2018 MJ Hybrid Solutions

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