Rhino _ brand book

BR AND Manual Guidelines

Version 1.0 | 2019 Brand Guidelines

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Table of content 01. Introduction Rhino ! About us

02. Logo Master logo construction and Clearspace Logo sizing Variations

03. Logo Usage Formats Correct logo usage Incorrect logo application Do’s and dont’s

04. Typography Font usage

05. Colors Color usage

06. Check list

07. Contact Info

Introduction Our company needs to manage how its brand is represented across all visual media in various different situations. The corporate identity system in this document has been created to fulfil this purpose and the guidelines herein explain how to correctly depict and embody our brand consistently across different applications and in various markets to maintain the integrity of our company.

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Rhino | About us Social MobileŽ is a vertically integrated OEM that specializes in providing customizable and scalable Android-powered smart solutions for the enterprise market. Social Mobile designs, develops, and deploys turnkey solutions that enable its clients to bring products to market quickly and efficiently. Enterprises, Mobile Operators, National Retailers, Hospitality Institutions, Distributors, Governments, and Educational Institutions have confided in Social Mobile to bring their product from concept to market. Founded in 2011, Social Mobile has quickly become a leader in delivering the latest technology and is agile enough to meet the dynamic and ever-changing demands of the wireless industry. With extensive experience and industry knowledge, Social Mobile has successfully deployed over 11 Million smart devices across Europe, USA, Canada, Africa, and Latin America. Social Mobile’s strength lies in its ability to offer its clients a true end-to-end supply chain solution.

Social Mobile is privately owned and has presence and/or operations in Miami, San Francisco, United Kingdom, Hong Kong, Shenzhen, and Las Vegas. Social Mobile is a Google Mobile Services (GMS) Partner, Authorized Android zero-touch OEM, Android Enterprise Partner, & Approved Android EMM Partner.

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Rhino Mobility is our portfolio of Android hardware designed exclusively for the Android Enterprise ecosystem. Our Rhino portfolio offers a selection of bespoke, high-quality devices suited to a range of industries and market sectors available right out of the box. From rugged handhelds to POS systems and digital signage, Rhino devices are engineered to be secure, absent of bloatware and benefit from fast and frequent security updates. Rhino's diverse portfolio undergoes rigorous hardware and software testing to align to industry best practices and work flawlessly with all Android Enterprise compatible solutions. For enterprise, Rhino is tough to beat. All Rhino devices benefit from a complimentary basic license for Mambo EMM for the life of the device, with additional features available for a small upgrade per device, per month.

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Logo Our logo is considered an asset. We took our time developing our brand so please respect its usage.

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Primary Version The supporting typeface and collateral are clean and minimalist to reinforce our identity as a quality, professional organization. This is the preferred versions of the logo for all printed collateral including all printed publications, advertising, billboards, posters, flyers and product packaging.

Always use the provided artwork files. Never recreate or reproduce this design.

Graphic element/icon

logotype

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Construction and clear space Area around the logo shows how close to the edge of printed medium logo can be placed. Empty area around the logo cannot be distributed by any elements in any case. On all sides, the exclusion zone should be measured from the farthest edge of the logo. No element, other than our tagline, may encroach on this space.

The clear space around our logo is determined by taking the letter ‘O’ used within the logo at actual size and using it as a guide.

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Logo sizing To make sure our logo is always visible we’ve determined a minimum display size for the digital and print applications.

Minimum print size is 3’ minimum digital size is 150px

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Variations The color usage is fairly minimal. Rhino’s brand mark lives best on white backgrounds.

Version Black

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Version White

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Logo usage We want to look good all the time, so take time to consider how to apply our logo.

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Formats Logos are available in a variety of formats, such as EPS, PDF, PNG and JPG. Both EPS and PDF formats are used for print media and can only be opened using specific software. JPG and PNG formats are mainly used for digital media.

Correct Logo placement Different formats require the logo to be placed in different positions, but as a general rule official logo should be placed in the top left or bottom right. However, best judgment should be exercised on a case-by-case basis, and there are many exceptions to the general rule.

Incorrect logo applications or usage You must not change the shape or color of the logo, make it fuzzy, add text to it, change its proportions, crop it or in any other way change the original design. These rules apply to all versions of the logo.

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DO’s and Don’ts We don’t want to treat our logo bad, but there is a right way and a wrong way to present our logo.

01. If it’s unavoidable to sit the logo on a color or a photo, use the negative logo.

02. Do not rotate or stretch the logo.

03. Do not place the logo on the wrong colors. And never add other colors to the logo.

04. Do not add other elements to the logo like letters, boxes or frames etc.

05. Do not produce or use line art logo.

06. Do not use the logo on backgrounds that are not in good contrast with the logo.

07. Do not add embellishments like drop shadows, embossing etc. to the logo.

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Incorrect Usage Don’t start making stuff up, okay.

This is the logo.

Undesignated color

Wrong font

Transformed

Gradation

Line art

Effects

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Typography Typography is the backbone of design, getting it right is paramount.

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The only typeface we use is Myriad Pro- to make our brand looks better Brand Guidelines

Text for correspondence and publications should preferably be set in upper and lower-case, and flush left with ragged right. Capitalization should never be used for body text, but is acceptable for headings

FONT USAGE Our corporate typeface is Myriad Pro. This full font family come in a range of weights to suit a multitude of purposes.

This is optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letter forms.

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Calibri We Use 4 Weights.

Regular

Semi bold

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Italic

Bold

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

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Headlines should be Bold, sentence

Body copy should be Regular or light, sentence case, ranged left with leading (pt) equal to font size (pt) × 1.3 Use Bold to intersperse sub-headlines, highlights & links.

case, ranged left with leading (pt) equal to font size

Yo, I’m an example paragraph.

My body copy is 12pt, so my leading is 12pt × 1.3 = 16pt.

I’m gonna put something really important here.

Quick tip - if you ever land on a decimal point, then round

(pt). Tracking is

me up to the nearest whole number.

10.

Don’t worry, we hate counting too.

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colors Our colors define our brand. We’re bold, bright and confident. Simple and to the point.

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Color Usage The main color or primary color of our brand is blue.

Color references are included for CMYK, RGB and HEX Values for consistency across different media. Where possible, the logo should be reproduced in the CMYK color process. Equivalent colors can be composed using the RGB and HEX references included when the logo is to used digitally

#6967FF RGB - 41.2, 40.4, 100 CMYK - 59, 60, 0, 0

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#2100D6 RGB - 12.9, 0, 83.9 CMYK - 85, 100, 0, 16

#0A0160 RGB - 3.9, 0.4, 37.6 CMYK - 90, 99, 0, 62

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Check list Best to have a checklist. Then you know that you have done everything right.

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01 The Logo Only use logos that are complete and in an appropriate version, created from original digital artwork.

Please check that you have respected the minimum size and exclusion zone requirements.

02 Backgrounds The logo should not appear on light or cluttered images without being reversed out.

03 Graphics Check that any supporting graphics or graphic elements do not marginalize, obscure or overpower Our Company logo.

04 Typography Check that our corporate typefaces have been used appropriately where applicable.

05 Design Be sure to provide these guidelines to third parties or collaborating partners.

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A final thought.

If in doubt, take a look back through this document, all the answers are there. We don’t ask for much, just a little love and respect for our branding which is why we think we’ve created a flexible system that won’t stifle your creativity.

Give it your best shot...

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Contact info If you have any questions, please feel free to get in touch with us.

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Company: Call us : Email us :

DESIGNER: Mehwish Khan maywish.khan947@gmail.com

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