Shalex final

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BRAND GUIDELINES

BRAND GUIDELINES

www.easternextrusion.com

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Welcome.

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BRAND GUIDELINES

Contents 01 Introduction................................

02 Logo Identity................................

03 Tagline...........................................

04 Brand Colors.................................

05 Typography...................................

06 Stationary.....................................

07 Uniforms.......................................

08 Contact Info..................................

BRAND GUIDELINES

01 Introduction Our Company needs to manage how its brand is represented across all visual media in various different situations. The corporate identity system in this document has been created to fulfil this purpose and the guidelines herein explain how to correctly depict and embody our brand consistently across different applications and in various markets to maintain the integrity of Our Company.

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BRAND GUIDELINES

Shalex – Who we are?

Within a time period spanning less than 5 years, Shalex has become one of the largest manufacturer, stockholder and distributor of aluminium and other semi-finished non-ferrous products located in Dammam, Kingdom of Saudi Arabia.

Shalex’s manufacturing footprint includes one of the largest extrusion facilities in the Eastern Region of Saudi Arabia located at its manufacturing and operations facility in the Third Industrial City, Dammam. In addition, extrusion manufacturing facilities are also located in Dammam Second Industrial City, all supplying world class products at short lead times.

A strategic regional network of mill direct account managers and distribution center’s supply solutions and immediate stock availability to a wide range of industries and market sectors, Shalex understands the Middle Eastern market and its environmental conditions and this has made it one of the Region’s leading manufacturer and distributor of aluminium extrusions.

Our commitment!

Shalex maintains a significant investment in research and development with a committed team of professionals in its Technology Solutions Group who use ISO accredited testing facilities to support the design and development of sustainable, energy efficient residential and commercial glazing systems. Shalex is committed to minimizing the environmental impacts of its activities by examining its operations to identify environmentally responsible improvement opportunities; by reducing adverse consequences of new plant, equipment and processes; by managing waste materials using the hierarchy of reduce/reuse/recycle; and by ensuring that any necessary disposals are managed to appropriate environmental standards.

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02 Logo Our logo was developed to be modern and future-proof, updating our public persona and realizing the design with new techniques. It is a distinctive mark and brand that seeks to present Our Company as a forward-thinking, professional organization.

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BRAND GUIDELINES

Identity Elements of our corporate logo.

Graphic Element Wind sail facing eastward.

Logo Type | SHARQIA ALMINIUM EXTRUSION

The Prime Version of our Trademark/Logo.

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Logo Implementation Area around the logo shows how close to the edge of printed medium logo can be placed. Empty area around the logo cannot be distributed by any elements in any case. On all sides, the exclusion zone should be measured from the farthest edge of the logo. No element, other than our tagline, may encroach on this space.

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Recommended minimum size for usage

101mm

90mm

70mm

225mm

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03 Tagline Your Tagline is a “Catch Phrase” that describes your work to others at a glance. It is also used as a main headline on your website.

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BRAND GUIDELINES

Siza and usage of Tagline Our corporate logo Tagline can be used in marketing materials and advertising.

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50mm

225mm

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04 Color System With 93% of customers influenced by colors and visual appearance, make sure you pick the right colors for your company.

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BRAND GUIDELINES

Use of color for printed and digital logo The following palette has been selected for use in SHALEX communcations. Lighter tints and dark shades of these colors are also allowed., but the Logotype + background may only be used with a 100% tint.The primary color include a light blue, that embodies the creativity and dynamic of the company. Secondary color is dark blue to underline the seriousity of our business.

A comprehensive color palette has been developed to provide flexibility while creating a unified, recognizable appearance across all communications.

PANTONE 2925 C CMKY - 64, 29, 0, 0 RGB - 88, 153, 210

80% - 20%

PRIMARY COLOR

PNATONE 7692 C CMKY - 98, 67, 0, 24 RGB - 0, 74, 140

80% - 20%

SECONDARY COLOR

BLUE is an essential part of our brand and is a symbol of Stability and Depth.

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05 Typography Typography is 95% of design – it’s a driving force in all forms of communication art.

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Aa MAGISTRAL

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )

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Aa ARIAL

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )

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06 Stationary When it comes to developing the stationery, consistency is the key for all layouts and designs.

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Business Card Business stationery is very important because it not only identifies the business, but it is also an effective marketing tool. Custom stationery demonstrates professionalism and can often attract new clients.

DIMENSIONS: 85 mm x 55 mm

PA P E R : 350 g/m² glossy white paper

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Letterhead Clean and simple, we designed our stationary to align with our visual system. The letterhead features the logo in the right of the top with the business contact information on the opposite site.

DIMENSIONS: DIN A4

PA P E R : 100 g/m² offset white

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Envelope The envelope will be used for all official contact and communication of our company. These are the approved layouts. Other formats are also allowed.

DIMENSIONS: DIN lang C5

PA P E R : 80g/m² offset white paper

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Access Card

DIMENSIONS: 55 mm x 85 mm

PA P E R : 350 g/m² glossy white paper

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Billboard

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07 Uniform

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Shirts Uniform for staff members is very important because it helps in identification. Light Gray shirt and Dark Gray Pant is our approved uniform for our staff members.

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Pants

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08 Contact info

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Eastern Aluminum Extrusion Factory Dammam 2nd Industrial City P.O.Box 204 Al-Khobar 31952 Kingdom Of Saudi Arabia +966 13 830 1524 +966 13 830 2015 info@easternextrusion.com www.easternextrusion.com

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Copyright © 2018 Eastern Aluminum Extrusion Factory All rights reserved.

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BRAND GUIDELINES