Zeldiva guide by Maywish Khan

Brand Manual A visual idendity guide for zeldiva LUXURY

CREATION DATE : APRIL 2018

ISSUE 01 CORPORATE DESIGN MANUAL

CREATED FOR : ZELDIVA LUXURY

MADE WITH LOVE BY: MAYVISH/FIVERR.COM

WE HELP YOU TO CREATE YOUR LUXURY HOLIDAY

Brand Manual

ZELDIVA LUXURY Brand Manual Table of Contents

SEC. 00|

INTRODUCTION

SEC. 01 |

CORPORATE LOGO AND CONSTRUCTION

SEC. 02 |

CORPORATE TYPOGRAPHY

SEC. 03 |

CORPORATE COLOR SYSTEM

SEC. 04 |

CORPORATE STATIONERY

SEC. 05 |

SOCIAL MEDIA GUIDELINES

SEC. 06 |

GRID SYSTEMS

SEC. 07 |

WIREFRAME SYSTEM

SEC. 09 |

IMAGES AND BLENDING MODES

SEC. 11 |

SUMMARY AND CONTACT

MADE WITH LOVE BY: MAYVISH/FIVERR.COM

Brand Manual

Intro:duction Welcome aboard THANK YOU BEING A PART OF OUR COMPANY. WELCOME ABOARD. MESSAGE FROM THE CEO

Our team, Zeldivians is dedicated to satisfy your needs to ensure that you have a delightful experience without any hassle. The honesty and commitment of our team has built an utmost trust with our clients. By assuring our customer satisfaction and on building trust with the market we are now on the verge of expanding our services by setting new destinations for your contentment. Abdulla Iswan Chief Executive Officer.

Our Team Zeldivians is dedicated to satisfy your luxury holiday needs to ensure that you have a delightful holiday experience without any hassle.

Brand Manual

Corporate Logotype

Full Zeldiva Logo

Full Logotype

Our Logo is the key building block of our identity, the primary visual element that identifies

Logo

Logotype

us. The signature is a

Single Logotypes

combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way. The Zeldiva Luxury´s Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Luxury´s name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of

upper case letters. The typeface is Montserrat Bold and has also been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Yellow and Grey. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.

THE LOGO SYMBOL

THE LOGO TITLE

Consists of a powerful element evoking the culture of design services and a grey square backround.

Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Montserrat Bold.

The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternatives following in this manual.

LOGO DARK VERSION

LOGO LIGHT VERSION

will be used when the backround color is light colored.

will be used when the backround color is dark colored.

Logo Versions

Brand Manual

Logo Construction, Clearspace and computation It is important to keep corporate

Logo Construction

x x

Logo Backrounds

marks clear of any other graphic elements.

Clearspace

Logo Dos and Donâ&#x20AC;&#x2DC;ts

DEFINITION Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

COMPUTATION To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).

PLEASE READ CAREFULLY THE DOS AND DONâ&#x20AC;&#x2122;TS

1. Do not place the logo type on 2 lines 2. Do not invert the logo symbol 3. Do not alter the logo symbol 4. Do not alter the logo type style 5. Do not change the size relationship between the logo symbol and slogan. 6. Never change the proportions of the logo vertically or horizontally or alter the appearance in any way

Brand Manual

Guideline for Logo Placement

Brand Manual

Correct Logo Placement

THE LOGO PLACEMENT Explanation: To place the Zeldiva LuxuryÂ´s logo in the correct way please use one of the approved styles that are shown on the right. To place the Zeldiva LuxuryÂ´s logo in other ways is not allowed. Parameter Example Logo Placement 297 x 210mm DIN A4

Brand Manual

Corporate Typography

Corporate Font 01 TRAJAN PRO Primary Font :

Designer :

TRAJAN

Claus Eggers

Sørensen -

Figures

Characters

Bold

The corporate

Regular

Fonts and typography Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Zeldiva Luxury´s communications. We have selected Playfair and Montserrat, which helps inject energy and enthusiasm into the entire Zeldiva Luxury´s communications, as the primary and secondary corporate typefaces.

“

∑

€

¢ ®

[ †

(

] Ω

⁄

x K X x

z M

` ≠

} ø

= {

)

•

;

‘

Brand Manual

Corporate Typography

Typo and Text Hierarchy

Corporate Font 02

Primary Font :

Designer :

TRAJAN PRO

Montserrat

Julieta Ulanovsky

Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a

i j

n o p q r s t u v w x y z Regular

A B C D E F G H I J K L M

Typographic hierarchy is another form of visual hierarchy, a subhierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Zeldiva´ layouts.

Caption Text

Zeldiva Luxury Typo Source Sans Pro Regular 6 pt Type / 9 pt Leading

Copy Text

Zeldiva Luxury Typo Source Sans Pro Regular 8 pt Type / 11 pt Leading

Headlines Copytext

ZELDIVA LUXURY TYPO

Sublines Sections

N O P Q R S T U V W X Y Z

Figures

Characters

“

[

]

∑

€

†

{ ⁄

}

≠ π

•

Zeldiva Luxury Typo Montserrat Bold - Capital Letters 16pt Type / 16pt Leading

m z

Big Headlines and Title

! “ § $ % & / ( ) = ? ` ; : ¡

Montserrat Regular - Capital Letters 10pt Type / 10pt Leading

‘

Sequencer and Title for Marketing

Zeldiva Titles Montserrat Bold - Capital Letters 34pt Type / 30 pt Leading

Zeldiva Montserrat Bold - Capital Letters 48pt Type / 48 pt Leading

Brand Manual

Colors are one of the most important things to transfer a brand to the customers.

Brand Manual

Corporate Color System

Secondary Color system Explanation: The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Zeldiva Luxury´s company. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.

THE PRIMARY COLOR SYSTEM AND COLOR CODES. Color plays an important role in the Zeldiva Luxury´s corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent

use of these colors will contribute to the cohesive and harmonious look of the Zeldiva Luxury´s brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.

PRIMARY COLOR

GOLD

GREY

PRIMARY COLOR

ZELDIVA GOLD

ZELDIVA GRAY

COLOR CODES

CMYK : RGB : Web :

C032 M034 Y0074 K003 R175 G154 B93 #AF9A5D

CMYK RGB Web

: : :

Color Codes CMYK : RGB : HEX :

C002 M033 Y090 K000 R246 G177 B052 #F6B134

Color Codes CMYK : RGB : HEX :

C006 M006 Y011 K000 R236 G231 B221 #ECE7DD

Color Usage C066 M059 Y056 K037 R76 G76 B78 # 4C4C4E

Color Codes CMYK : RGB : HEX :

C075 M068 Y067 K090 R000 G000 B000 #000000

Use them to accent and support the primary color palette.

Brand Manual

20 // 52

The Company Business Cards

The Company Letterhead

This shows the approved layouts with the primary

Abdulla

Ishw aan

Managing Director

elements of

Business Card Frontside

+ 960 999 4770 | ishwaan@zeldiva. com

Business Card Backside

www.zeldiva.co m

Zeldiva Luxury´s stationery system for business cards.

www.zeldivaluxur y.com

Parameter

Dimensions 210 x 297 mm

Dimensions 85 x 55 mm

Weight 90g/m Uncoated white Print CMYK

USAGE

Weight 400g/m Uncoated white

The letterheads will be used for all official contact and communication of Zeldiva Luxury´s company. Insert the message of Zeldiva Luxury´s into the letterhead and send your documents throughout the world.

Print CMYK

The business cards will be used for all official contact and communication of Zeldiva Luxury´s company. Place your data into the Zeldiva Luxury´s business cards and feel free to give them to your customers and partners.

Brand Manual

22 // 52

The Ticket Jacket

LUXURY

TRAVELLERS

KI T

Ticket jacket outside

Parameter

Dimensions 9 x 12 inch closed Weight 400g/m Uncoated white Print CMYK

USAGE The Ticket jacket will be used for all tickets and communication of Zeldiva LuxuryÂ´s company. Insert the informational stuff what you will give away and do not forget to include a business card.

Ticket jacket inside

Brand Manual

The Company Envelope

The Compliment Card

This

With Compliments

shows the approved layouts with the primary elements

Compliment card Front

of the Zeldiva Luxury stationery system for the corporate

Envelope Front

envelopes.

Compliment card Back

Parameter

Dimensions 210 x 105 mm

Weight 85g/m Uncoated white Print CMYK

USAGE

Weight 85g/m Uncoated white

The envelop will be used for all official contact and communication of Zeldiva Luxury´s company. Insert the Zeldiva Luxury´s letterhead and send your documents throughout the world.

Print CMYK

The envelop will be used for all official contact and communication of Zeldiva Luxury´s company. Insert the Zeldiva Luxury´s letterhead and send your documents throughout the world.

Brand Manual

THE Luggage Tag & CD cover

CD cover

LUXURY

Personal Informatio n Name

Address

CD cover outside Phone

T: +960 333 3523 | E: info@zeldiva.com www.zeldiva.com

Tag Front

Tag Back CD cover inside

Brand Manual

THE Company Offers template

THE Company email templates

Template # 1

USAGE

This template will be used for all official offers of Zeldiva LuxuryÂ´s company.

These templates will be used for all official emails of Zeldiva LuxuryÂ´s company.

Brand Manual

Template # 2

Template # 3

Brand Manual

THE Company uniform sample

Zeldiva Gold preferred uniform cloth : Linen

Zeldiva Black preferred uniform cloth : Linen

USAGE

This is the official uniform of Zeldiva LuxuryÂ´s company. All the employees must follow it.

Zeldiva LuxuryÂ´s official uniform

Brand Manual

Zeldiva Social Media Guidelines and Policy HERE YOU WILL FIND INFORMATION ABOUT THE SOCIAL MEDIA POLICY OF ZELDIVA LUXURY. INTRODUCTION TO OUR SOCIAL MEDIA POLICY:

Social media is changing the way we work, offering a new model to engage with customers, colleagues, and the world at large. We believe this kind of interaction can help you to build stronger, more successful business relationships.

Participation in social computing on behalf of Zeldiva is not a right but an opportunity, so please treat it seriously and with respect.

And it’s a way for you to take part in global conversations related to the work we are doing at Zeldiva and the things we care about.

If you want to participate on behalf of Zeldiva, get your manager’s approval, complete the Social Media@Zeldiva training, and then send your account handles to the Social Media Center of Excellence.

These are the official guidelines for participating in social media for Zeldiva. If you’re an Zeldiva employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media, these guidelines are for you.

Please know and follow the Zeldiva Code of Conduct. Failure to abide by these guidelines and the Zeldiva Code of Conduct could result in discipline up to and including termination. Contact social.info@Zeldivaluxury.com for more information.

They will evolve as new social networking tools emerge, so check back regularly to make sure you’re up to date.

Please also follow the terms and conditions for any third-party sites.

Rules of Engagement

1. Disclose

2. Protect

3. Use Common Sense

Your honesty—or dishonesty—will be quickly noticed in the social media environment. Please represent Zeldiva ethically and with integrity.

Make sure all that transparency doesn’t violate Zeldiva’s confidentiality or legal guidelines for commercial speech—or your own privacy. Remember, if you’re online, you’re on the record—everything on the Internet is public and searchable. And what you write is ultimately your responsibility.

Perception is reality and in online social networks, the lines between public and private, personal and professional, are blurred. Just by identifying yourself as an Zeldiva employee, you are creating perceptions about your expertise and about Zeldiva. Do us all proud.

Don’t tell secrets:

Add value:

Never reveal Zeldiva classified or confidential information. If you are posting your job description on LinkedIn, be sure not to reveal confidential product information. If you’re unsure, check with Zeldiva PR or Global Communications Group. Off-limit topics include litigation, non-published financials, and unreleased product info. Also, please respect brand, trademark, copyright, fair use, and trade secrets. If it gives you pause—pause rather than publish.

There are millions of words out there—make yours helpful and thought-provoking. Remember, it’s a conversation, so keep it real. Build community by posting content that invites responses—then stay engaged. You can also broaden the dialogue by citing others who are writing about the same topic and allowing your content to be shared.

Don’t slam the competition:

We must use FTC mandated disclaimers in all communications when benchmarking or comparing processors. So stay away from saying our products are smarter/ faster/ higher-performing in your social media postings. Leave that to the experts.

Be transparent: If you make an endorsement or recommendation about Zeldiva’s products/technologies, you must disclose that you work for Zeldiva. If you do not have an “Zeldiva” handle, then use “#work4Zeldiva” in your postings. Using a disclaimer in your bio or profile is not enough per the FTC. Be truthful: If you have a vested interest in something you are discussing, be the first to point it out and be specific about what it is. Be yourself: Stick to your area of expertise; only write what you know. If you publish to a website outside Zeldiva, please use a disclaimer like this one: “The postings on this site are my own and don’t necessarily represent Zeldiva’s positions, strategies, or opinions.” Be up-to-date: If you are leaving Zeldiva, please remember to update your employment information on social media sites.

Play nice. Anything you publish must be true and not misleading, and all claims must be substantiated and approved. Don’t overshare: Be careful out there—once you hit “share,” you usually can’t get it back. Plus, being judicious will help make your content more crisp and audience-relevant.

Don’t make claims:

Did you screw up? If you make a mistake, admit it. Be upfront and be quick with your correction. If you’re posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so.

Brand Manual

Social Media Guides

Facebook Media Guidelines

Cover Image:

Facebook Page

Profile Image:

01 FACEBOOK MEDIA GUIDELINES -

• Must be at least 180 x 180 pixels • Photo will appear on page as 160 x 160 pixels • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels This is the photo representing you or your brand on Facebook. This square photo will appear on your timeline layerd over your cover photo. It will also appear when you post to other walls, comment on posts or when you´re searched with Facebook´s Open Graph.

Explanation: Here you will find the social media guidelines for Facebook. This will help you to prepare your Posts in correct way and give you the best possibilities to provide images and media links to your audience. This will help you to have the most effective interaction with your social media fans or visitors.

• Appear on page at 851 x 315 px • Anything less will be stretched • Minimum size of 399 x 150 px • For the best results, upload an RGB JPG file less than 100 kb • Images with a logo or text may be best as a PNG file

Shared Image : 1200 x 900 px • Appear on page at 851 x 315 px • Anything less will be stretched • Minimum size of 399 x 150 px • For the best results, upload an RGB JPG file less than 100 kb • Images with a logo or text may be best as a PNG file

Shared Link : 1200 x 627 px • Recommended upload size at 1200 x 627 px • Rectangular Photo: Min. 470 x 246 px in feed • Rectangular Photo: Min. 484 x 252 px on page

Highlight Image : 1200 x 717 px • Appear on page at 843 x 504 px • Choose a higher resolution at that scale for a better quality

Brand Manual

Social Media Guides

Google+ Media Guidelines

02 GOOGLE+ MEDIA GUIDELINES Explanation: Here you will find the social media guidelines for Google+. This will help you to prepare your Posts in correct way and give you the best possibilities to provide images and media links to your audience. This will help you to have the most effective interaction with your social media fans or visitors.

Google+ Page

Profile Image: • Must be at least 250 x 250 px • Minimum size 120 x 120 px • Maximum 5000 x 5000 px • Use Jpg, Gif or Png images You upload your image in a square format and then going render it into your page as a circle, so make sure you choose a photo doesn´t cut out your best side.

Cover Image : 1088 x 608 px • Recommended 1088 x 608 px • Minimum 480 x 270 px • Maximum 2120 x 1192 px The Google+ cover image is the biggest photo on your page, so choose your photo wisely! It is a great opportunity for you to showcase a product or service your brand offers.

Shared Image : 497 x 373 px • Appears in home stream an on page at a width of 426 px (height is scaled) • Minimum width of 497 px (will scale the height for you) • Maximum upload 2048 x 2048 px • Shared link - 150 x 150 px (thumbnail)

Shared Image : 150 x 150 px Shows in the feed and on page as 150 x 150 pixels (pulls in the photo from linked website)

Brand Manual

40 // 52

Screen Design & Development

Screen Grid Systems

Grid Example 1

SCREEN HORZONTAL GRID SYSTEM EXAMPLES Explanation: This shows an approved layout with a typography grid for a 16:9 Screen of Zeldiva Luxury. This will be used for Company presentations in Powerpoint or Keynote.

HEADLINE ONE

Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut ea conet volo blantia plaborepel is natqui officil magnihi.

Octotasseque eosapit dolest explit ped ma sit modipsam ventio tem. Et earum volo

Grid Example 1

Brand Manual

42 // 52

Wireframe System

Wireframe Examples for Websites

Grid Two columns

Grid Three columns

Grid Four columns

Grid Five columns

Blog Page Single

Blog Page Overview

Portfolio Page 3 columns

Portfolio Page Grid based

Team Page Overview

Landing Page One Page Design

Shop Products Overview

Shop Product Single Page

A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose.

Brand Manual

Corporate Grid Systems

A4 Vertical Grid System Examples

In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content.

THE GRID SYSTEM Explanation: The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape. Parameter Example Grid System for DIN A4 297 x 210mm

Parameter Example Grid System for DIN A4 297 x 210mm

Brand Manual

Web Design & Development

Web Grid Systems

SCREEN HORZONTAL GRID SYSTEM EXAMPLES -

THE LOGO PLACEMENT Explanation: To place the Zeldiva Luxury´s logo in the correct way please use one of the approved styles that are shown on the right. To place the Zeldiva Luxury´s logo in other ways is not allowed. Parameter Example Logo Placement 297 x 210mm DIN A4

Explanation: This shows an approved layout with a typography grid for a iPad Screen of Zeldiva Luxury. This will be used for Company mobile websites.

Brand Manual

Corporate Images

How to add the blending modes to corporate images

02 01

Light Images

Requirements

Dark Images

THE ZELDIVA CORPORATE IMAGE : LIGHT IMAGES

THE ZELDIVA LUXURY CORPORATE IMAGE : DESCRIPTION

Requirements:

Corporate Images are responsible to transfer the values of Zeldiva LuxuryÂ´s to our customers or our potential customers. It is a composite psychological impression that continually changes with the firmâ&#x20AC;&#x2122;s circumstances, media coverage, performance, pronouncements, etc. Zeldiva Luxury use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.

- desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike

THE ZELDIVA LUXURY CORPORATE IMAGE : DARK IMAGES Requirements: - desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike

Brand Manual

Contact & Impress

Our knowledgeable and welcoming team is always at hand at the airport to make

CONTACT -

sure your journey is seamless.

Company: Zeldiva Luxury

Our experienced â&#x20AC;&#x153;Zeldiva Careâ&#x20AC;?

Contact:

staff will make certain that your airport experience is hasslefree and give you the luxury of spare time and provide the support and facilities to help you make the most of it. We are here for you anytime, anyway, always.

Chief Executive Officer Abdulla Iswan Reservations: P: +94 77 167 9999 Head Office: +94(0)11 432 3711 SRI LANKA: Zeldiva Lanka (Pvt) Ltd. #228, 2nd Floor, Kadawatha Road, Dehiwela, Sri Lanka, 10350.E. Reservations: P: +960 9788787 HOT LINE +960 9788787 Head Office: +960 333 3523 MALDIVES: Zeldiva Maldives (Pvt) Ltd. M. Kanduneelange 3rd floor, Muranga Magu, Male, Maldives, 20306.

www.Zeldivaluxury.com

CREATION DATE : APRIL 2018

Thank you for being a part of our brand. CREATED FOR : ZELDIVA LUXURY

MADE WITH LOVE BY: MAYVISH/FIVERR.COM