GRAPHIC DESIGN//
Hi, THIS IS
MOHAMMAD ZAHIDI WELCOME!
ABOUT
ME
As an enthusiastic RIBA Part 1 Architecture graduate from Coventry University, my journey has been a vibrant exploration of design thinking, storytelling, and art. Throughout my undergraduate studies, I not only mastered the fundamental principles of architecture but also cultivated a deep passion for creating narratives through design.
PORTFOLIO
My proficiency extends beyond traditional architectural skills to the realm of digital expression, where I’ve honed my craft in post-production and 3D modeling. My creative toolbox includes the mastery of Adobe Photoshop, InDesign, and Illustrator, allowing me to seamlessly blend artistic vision with technical precision.
EDUCATION Coventry University 2019 - 2023 BSc Architecture • First Class
EXPERIENCE ADOBE 2023 - 2023 Digital Edge Ambassador Coventry Architecture Society 2021 - 2023 Graphic Design Manager Birmingham Museum and Art Gallery 2018 - 2020 Front of House
SKILL SET
Adobe Certified Professional in Visual Design Using Adobe Photoshop
//2023
SINCE 2012
GRAPHIC DESIGN//
01
SAINT
C O F F E E PORTFOLIO
BRAND IDENTITY.
Welcome to Saint Coffee, Birmingham’s haven for an elevated coffee experience. The blend of celestial elegance and rustic warmth offers a sanctuary where sustainability and exceptional flavour converge. Join in embracing the brew, where each cup is a celebration of flavour and community. Welcome to the divine world of Saint Coffee. Discipline Year
Brand Identity 2023
6
1080X1080PX STCK A-01 FRONT
1080X1080PX
At Saint Coffee, we believe that coffee is more than just a beverage; it’s a moment of transcendence, a heavenly pause amidst the bustling rhythms of daily life.
A-03
1080X1080PX
The brand is a celebration of the divine art of coffee-making, where every cup is crafted with precision, passion, and a touch of magic.
-02
7
STCK
PACKAGING: A-01, A-02, A-03
//2023
01
BRAND IDENTITY.
A-01
STORE
1080X1080PX
GRAPHIC DESIGN//
Saint Coffee’s interior design would blend modern and rustic elements, creating a welcoming atmosphere. Wooden accents, comfortable seating, and soft lighting would contribute to a cosy yet stylish environment. Artistic murals and installations could showcase the coffee-making process, highlighting the journey from bean to cup. B-01
PORTFOLIO
STCK
1080X1080PX
8
A-02
CARDS
TYPEFACE ABCDEFGHIJKL MNOPQRSTU VWXYZ 0123456789
1080X1080PX
R61 G37 B25 COLOUR CODE
R164 G127 B28 COLOUR CODE
3D2519
A47F1C
Saint Coffee’s palette, a blend of rich browns and golden hues, intertwines tradition with celestial elegance, creating a warm and sophisticated atmosphere. It’s an invitation to a premium and transcendent coffee experience. BRAND LABEL: A-01, A-02 PACKAGING: B-01
9
//2023
GRAPHIC DESIGN//
AALIY PORTFOLIO
01
BRAND IDENTITY.
Welcome to AALIY, where culinary artistry meets the rich tapestry of Persian cuisine. Nestled in the heart of London, the restaurant is a vibrant celebration of the exquisite flavors, aromatic spices, and warm hospitality that define Persian culinary traditions. Discipline Year
Brand Identity 2023
10
1080X1080PX PSTR A-01
A ALIY
(Persian) Adjective: sublime, exalted, excellent.
Persian Carpets
The ambiance mirrors the warmth of Iranian hospitality. Rich tapestries, intricate patterns, and ambient lighting create an inviting atmosphere that complements the sensory delights emerging from our kitchen. Whether you’re here for a casual meal, a special celebration, or a romantic evening, our restaurant provides the perfect setting.
Peacock - Motifs of different birds found in rugs usually symbolise happiness and love. But the peacock motif depicts nobility and grandeur. On a spiritual level, the tribes aspired to have an opulent mind, akin to the exterior beauty of the peacocks.
Logo
POSTER: A-01
11
//2023
01
BRAND IDENTITY.
A-01
LBL
1080X1080PX
GRAPHIC DESIGN//
B-01
MENU
PORTFOLIO
1080X1080PX
12
B-02
MENU
1080X1080PX
Indulge your senses in a symphony of flavors, from the smoky allure of kababs to the delicate balance of saffron-infused rice. Our menu features a fusion of traditional Persian dishes and modern interpretations, ensuring a culinary journey that caters to both the connoisseur and the adventurous palate.
A-02
SIGN
1080X1080PX
BRAND LABEL: A-01, A-02 MENU: B-01, B-02
13
//2023
GRAPHIC DESIGN//
PORTFOLIO
01
BRAND IDENTITY.
14
B-01
BRAND LABEL: A-01, A02, A03 PACKAGING: B-01
15
A-02
STCK
CARD
1080X1080PX
1080X1080PX
A-03
PSTR
A-01
//2023
1080X1080PX
1080X1080PX
GRAPHIC DESIGN//
02
POSTERS.
PSTR
A-01
Quick poster designs demonstrating composition, hierarchy, colour scheme, balance, typography, and visual creativity.
A collection of various event posters - each a unique blend of style and substance. An art of visual storytelling enhances the anticipation of what lies ahead. Welcome to a world where event posters transcend their utilitarian purpose, becoming gateways to experiences that linger long after the event has concluded. Discipline Year
Promotion 2023
POSTER: A-01, A-02
16
A-02
PORTFOLIO
Poster design for Soccer Aid 2024.
17
//2023
1080X1080PX
GRAPHIC DESIGN//
03
A-02
WN A
R ABBIT HOLE
To Dwell Is Human PORTFOLIO
Discipline Year
Final Design Project • BSc Architecture 2023
VISUAL: A-01, A-02, B-01, B-02
18
B-02
DO
Discover Digbeth’s hidden wonderland—a refuge from the capitalistic rush and digital chaos. This project unearths the obscured creativity within, transforming the industrial narrative into a vibrant celebration of diversity. Join the exploration, uncovering timeless interactions and serendipitous moments that redefine the bricks of Digbeth. Where will curiosity guide us in this revitalized haven of nuance.
VSL
1080X1080PX
B-01
VSL
A-01
ARCHITECTURE.
19
//2023
GRAPHIC DESIGN//
03
ARCHITECTURE.
A-01
00 •
01 •
02 •
03 •
!!!!!!!!!%
25%
45%
FUN VOLUME
FUN VOLUME
FUN VOLUME
Initial Grid Design Linear 2-Dimensional Movement
Stronger Connections Diagonal 3-Dimensional Movement
Tetrahedral Design Spontaneous Movement
04 •
05 •
100% FUN VOLUME
Extracted Honey-Comb Spontaneity + Modularity
‘So, Curiosity Can Take Over Like A Parasite’ ‘BUT WHY MODULARITY YOU SAY???’
DIAGRAMS: A-01 MODELS: B-01
PORTFOLIO
20
The
Mad
Hatter:
‘Have I gone mad?’ A l i c e :
‘I’m afraid so. You’re entirely bonkers. But I’ll tell you a secret.
All the best people are’.
B-01
21
//2023
ARCHITECTURE.
1080X1080PX
03
A-01
FLRPLN
GRAPHIC DESIGN//
A-02
ELVTN
1080X1080PX
FLOOR PLAN: A-01 ELEVATION: A-02 ISOMETRIC: B-01, B-02, B-03
PORTFOLIO
22
1080X1080PX ISO B-01 1080X1080PX ISO
• PREFABRICATION •
• DELIVERY •
• ASSEMBLY •
• USE •
• DISASSEMBLY •
B-03
ISO
1080X1080PX
B-02
• EXTRACTION •
23
//2023
GRAPHIC DESIGN//
04
SOCIAL MEDIA.
A-01
Promotional material for software enhancement workshops that was run by me.
The Coventry University Architecture Society. As a team, our main objective was to create a community where students can find support, inspiration and motivation along with exploring Architecture through non-formal mediums. During these years we achieved our goals by organizing a series of on-line and onsite sessions, tutorials, workshops, competitions, socials and many other activities. Role
CUA
PORTFOLIO
Graphics Design Manager
Discipline
Promotion
Year
2021 - 2023
POSTER: A-01
24
25
//2023
LETS SEE THIS THROUGH! Thank you for reading! This was Mohammad Zahidi For further discussion you can contact me below. mazahidi98@gmail.com +44 07517705245