HOW TOURISM MARKETERS CAN BOOST CONTENT VISIBILITY

DIGITAL MEDIA MARKETING

MB Enterprises

Tourism industry & marketing is deeply associated with each other in more than one way. Boosting content visibility is a necessity just like merchandising in a supermarket for e.g. Walmart. It not only creates a marketing environment but also helps in creating values of creative marketing. Why Content visibility is so vital? Simply, so that more people know about the importance levels associated with a content & why that content matters for people. Most of the time people need to see what they are mostly interested in as they don’t prefer to spend extra time on something that’s not important for them. The tourism marketers should focus on the words ‘content visibility’. What ways it can be boosted are the most important to know in terms of the content marketing strategies. The promotions that you are planning as tourism marketer’s first needs to be identified.

MAKING THE START WITH THE RIGHT AUDIENCE:

Keeping in mind the right audience for the right place or location is the most important thing for a travel marketer. Therefore, a travel marketer must segment his locations according to the variables of market segmentation. As an example what age, gender, & type of people are interested in going to locations like Lakes & Valleys. This can be found from statistics from previous results and clustering them while making analysis of people’s hot spots or places according to their most visits.

Another example says, as 68% of travelers report feeling safest while they travel in their own vehicles while more than one in two travelers are

more likely than before to keep their trips domestic. Reading the minds of the travelers is more result oriented for both travelers & tourism agencies. They can determine exactly what the travelers are looking for as a decent package for a holiday visit or a business trip. This is also more exclusively identified with effective use of trends & analysis. Fashion & trends of the tourism industry speaks volumes of how the market will be behaving in future.

FINDING THE RIGHT INFLUENCERS:

Boosting the content visibility also needs finding the right influencers. This is an aspect that helps in making a brand what it is in terms of its market image. A brand is made through the effects of its influencers and how they are influenced with that particular brand. For example Tourism marketers & travel agencies should influence young couples and newly-wed people for their group discounts & group travel packages. This can be marketed & highlighted in form of pictures from previous trips, memories of previous tours, exclusive videos & comments & feedback from the tourists & customers. stories of their journeys can be an influence for those who are planning their future trips. For example a website known as Trivago is focused on economy packages of their existing & upcoming travel partners that are individual & corporate groups. They intend to provide their customers with the best packages in the timeliest manner. Therefore, their influencers are people looking for most economical packages in the shortest possible time.