HOW TOURISM MARKETERS CAN BOOST CONTENT VISIBILITY DIGITAL MEDIA MARKETING MB Enterprises
Tourism industry & marketing is
something that’s not important for
Therefore, a travel marketer must
deeply associated with each other in
them.
segment his locations according to the
more than one way. Boosting content
The tourism marketers should focus
variables of market segmentation. As
visibility is a necessity just like
on the words ‘content visibility’. What
an example what age, gender, & type
merchandising in a supermarket for
ways it can be boosted are the most
of people are interested in going to
e.g. Walmart. It not only creates a
important to know in terms of the
locations like Lakes & Valleys. This
marketing environment but also helps
content marketing strategies. The
can be found from statistics from
in creating values of creative market-
promotions that you are planning as
previous results and clustering them
ing. Why Content visibility is so vital?
tourism marketer’s first needs to be
while making analysis of people’s hot
Simply, so that more people know
identified.
spots or places according to their
about the importance levels associat-
most visits.
matters for people. Most of the time
MAKING THE START WITH THE RIGHT AUDIENCE:
Another example says, as 68% of
people need to see what they are
Keeping in mind the right audience for
travelers report feeling safest while
mostly interested in as they don’t
the right place or location is the most
they travel in their own vehicles while
prefer to spend extra time on
important thing for a travel marketer.
more than one in two travelers are
ed with a content & why that content
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MBE BUSINESS MAGAZINE JANUARY 2021
W W W. M B E F O RYOU. C O M
