2022 Paper Anvil Awards

HONORING NEBRASKA PR, MARKETING AND COMMUNICATIONS PROFESSIONALS

THE PRSA NEBRASKA CHAPTER PAPER ANVIL AWARDS RECOGNIZE THE WORKS OF NEBRASKA PUBLIC RELATIONS, MARKETING AND COMMUNICATIONS PROFESSIONALS. THE 2022 EVENT TOOK PLACE DEC. 1 AND FEATURED 102 AWARDS ACROSS 29 CATEGORIES. THE FOLLOWING RECEIVED TOP EXCELLENCE AWARD HONORS.

ABOUT PRSA NEBRASKA:

With more than 145 members, the Public Relations Society of America –Nebraska Chapter exists to further the profession by creating connections and community throughout the state. Check out prsanebraska.org for information on membership, programing and a full list of Paper Anvil Winners.

Ameritas 2021 Annual Report

Category: Annual Reports

Company name: Ameritas

Creative by: Ameritas

Published each spring, the Ameritas Annual Report showcases highlights of the year just ended. It tells a story of how Ameritas brings to life its purpose and values. The report conveys a message of leadership and financial strength from a performance and growth-oriented organization.

Siteone Irrigation Growth Articles

Category: Blogs

Company name: Swanson Russell

Creative by: Swanson Russell

SiteOne Landscape Supply launched an Irrigation Growth campaign with the primary goal to provide messaging, education and business support to emerging, small and medium contractors to gain brand loyalty and increased share of wallet. Swanson Russell produced four blog articles to support the campaign based on four key messages.

Unmc College Of Dentistry

Category: Community Relations

Organization name: UNMC College of Dentistry

Creative by: UNMC

To help prevent dental disease in Nebraska children, the UNMC College of Dentistry distributed 25,000 early dental health starter kits and an educational video. The target audience reported remarkable increases in oral health knowledge.

Make School Fruitful

Category: COVID-19 Projects

Client name: Children’s Hospital & Medical Center

Community Health & Advocacy

Company name: KidGlov

Orange you glad kids have access to COVID-19 vaccines? Children’s Hospital & Medical Center Community Health & Advocacy and Nebraska Department of Education partnered with KidGlov to craft a fresh and facts-based COVID-19 vaccine campaign to help boost the vaccination rate among kids in Nebraska. With the help of some of our favorite fruits, this marketing campaign made a difficult topic educational, yet fun and engaging.

2022 Advocacy Communications

Category: Created In-House

Organization name: Women’s Fund of Omaha

Creative by: Women’s Fund of Omaha

Gender equity fails to be prioritized in public policy. It was the goal of the four-person public awareness team at the Women’s Fund to increase the collective voice of underrepresented women and girls to create effective public policy solutions for all Nebraskans. With increased engagement through digital communications and virtual events as well as accessible content, the team helped to support advocacy on 24 legislative bills with five of those bills becoming law.