2022 Paper Anvil Awards

FLAGSTAR BANK & BROWNSTONE BOYS

Category: Influencer Marketing

Client name: Flagstar Bank

Company name: Bailey Lauerman

Flagstar Bank, one of Forbes’ 2022 Top Banks in America, recently launched their first-ever influencer campaign with the Brownstone Boys, a nationally known DIY and renovation influencer. To support this, Bailey Lauerman launched a sponsored five-part video series on YouTube with the task of generating awareness on Flagstar’s growing channel while also promoting the bank’s expertise within the home lending space.

FNTS ACCOUNT-BASED MARKETING CAMPAIGN FOR PROSPECTIVE CLOUD CLIENTS

Category: Reputation/Brand Management

Client name: FNTS

Company name: Lukas Partners

To increase brand awareness in the marketplace and enhance FNTS’ reputation as a trusted IT advisor to organizations nationwide, FNTS launched an accountbased marketing campaign to meaningfully connect with prospective clients in the new normal. The campaign, executed by FNTS and Lukas Partners, leveraged FNTS’ thought leadership and promoted new services for FNTS’ core cloud capabilities.

ARTS, BEATS & EATS

Category: Influencer Marketing

Client name: Flagstar Bank

Company name: Bailey Lauerman

Flagstar Bank, one of Forbes’ 2022 Top Banks in America, recently paired an influencer campaign with a local event sponsorship of Soaring Eagle Arts, Beats & Eats. A total of six Detroit-based, foodcentered influencers were brought to the event to shoot real-time content, share the lively dining scene and feature Flagstar’s Culture on the Fourth space, an area dedicated to supporting diverse vendors.

One Choice Renews Lives

Category: Student: Outstanding Campus Event

Student team: UNO PRSSA

Creative by: UNO PRSSA

The University of Nebraska at Omaha PRSSA chapter held the “One Choice Renews Life,” campus event to create greater awareness of life-saving organ donation. In collaboration with Live on Nebraska, UNO PRSSA hosted a two-part campus event on April 14 that featured a panel with organ and tissue recipients and a caregiver. With a butterfly theme, the team set up an arts station and informational tables.

The Kendall Custom

Best in Show

Category: Integrated Communications

Client name: Kendall Motor Oil

Company name: Bailey Lauerman

Capitalizing on the Kendall Motor Oil philosophy, “You Get Out What You Put In,” Bailey Lauerman and Kendall Motor Oil set out to create a project that shows on the outside what Kendall Motor Oil does on the inside, by building a Kendall custom-branded car. Bailey Lauerman and Kendall Motor Oil partnered with SEMA-award-winning builder Thompson Street Customs to design and build a one-of-a-kind muscle car—The Kendall Custom.

The Kendall Custom

Category: Marketing Consumer Products

Client name: Kendall Motor Oil

Company name: Bailey Lauerman

Bailey Lauerman and Kendall Motor Oil partnered with SEMAaward-winning builder Thompson Street Customs to design and build a one-of-a-kind muscle car—The Kendall Custom. To create largescale awareness, the campaign was phased through a multi-year and integrated-content approach across paid, owned and earned media with event activations.