2022 Paper Anvil Awards

MAX THE VAX COVID-19 CAMPAIGN

Category: Crisis & Issues Management

Client name: Children’s Hospital & Medical Center and the Nebraska Department of Education Company name: KidGlov

The Nebraska Department of Education and Children’s Hospital & Medical Center joined forces in a statewide initiative to support COVID-19 vaccinations for kids. They tapped KidGlov to help them Max the Vax. This research-based crisis communications campaign was designed to keep kids safe and maximize their futures by helping families access accurate vaccination facts, resources, and information through the beginning of the 2022-2023 school year.

Max The Vax Social Impact Campaign

Category: Global Communications/Multicultural Public Relations

Client name: Children’s Hospital & Medical Center and the Nebraska Department of Education Company name: KidGlov

How do you combat misinformation around COVID-19 vaccines, especially concerning kids? That was the challenge KidGlov faced for Max the Vax, a statewide effort to educate vaccine-hesitant parents, jointly conducted by the Nebraska Department of Education and Children’s Hospital & Medical Center. After conducting primary research with Nebraska health care providers, KidGlov targeted four audiences in the “wait and see” category: Black, Hispanic, low income & low education, and rural parents.

Max The Vax Social Impact Campaign

Category: Media/Press Kits

Client name: Children’s Hospital & Medical Center and the Nebraska Department of Education Company name: KidGlov

Through Max the Vax, a partnership between the Nebraska Department of Education and Children’s Hospital & Medical Center, KidGlov successfully crafted news updates that provided families with a steady stream of reliable information. A major contributing factor to the campaign’s success involved putting the mic in front of the heroes – health care providers – and allowing their expertise to shape how the campaign was conducted, including a press conference that saw three times its return on investment.

COMPARING BEEF WITH ALTERNATIVE PROTEINS: WHAT ARE THE FACTS?

Category: Editorials/Op-Ed Columns

Company name: Swanson Russell

Creative by: Swanson Russell

Administered by the Cattlemen’s Beef Board (CBB), the Beef Checkoff uses a $1-per-head producer investment to fund programs that drive beef demand. Many producers are concerned that more consumers will turn to plant-based protein alternatives, decreasing beef sales. Swanson Russell developed an op-ed with Norman Voyles, CBB’s 2021 vice chair, to inform producers about the research the Checkoff has done into these alternatives and their potential impact on beef.

Arbor Day Foundation 50th Anniversary Pr Campaign

Category: Events & Observances

Company name: Arbor Day Foundation

Creative by: Arbor Day Foundation

The Arbor Day Foundation turned 50 in 2022. The Foundation, with a mission to “inspire people to plant, nurture, and celebrate trees,” leveraged its 50th anniversary to activate a national PR campaign, which saw Foundation representatives appear on the TODAY Show, ring the New York Stock Exchange opening bell on Wall Street, and sit for two live, in-studio segments on The Weather Channel all within the span of seven days.