2022 Paper Anvil Awards

Flagstar Bank Narrows The Digital Divide

Category: Public Service

Client name: Flagstar Bank

Company name: Bailey Lauerman

Flagstar Bank has been actively involved in advancing its diversity, equity and inclusion efforts. In September 2021, Flagstar Bank committed $1 million toward the “Smart City” initiative, which aims to bridge the digital divide and address racial disparities in access to reliable high-speed internet in Inkster, Michigan. Bailey Lauerman developed a comprehensive PR and social media plan that maximized the exposure of Flagstar’s role in the pilot program in metro Detroit.

UNIVERSITY OF NEBRASKALINCOLN BATEMAN TEAM / LYMPHOMA RESEARCH FOUNDATION

Student Best in Show

Category: Student: Outstanding Strategy to Address a Problem Student team: University of Nebraska-Lincoln Bateman Team

Creative by: UNL

The University of Nebraska-Lincoln Bateman team created the “1 is Still 1” campaign to support the Lymphoma Research Foundation’s goal of erasing lymphoma on college campuses while focusing on the issue of young adults being overlooked in research funding. Every “1” young adult is still “1” person with a unique story. The campaign tagline (“Lymphoma sucks. Advocate for every 1.”) also served as a call-to-action to rally UNL students together to change the narrative about young adult lymphoma.

Flagstar Bank Mortgagetech Accelerator

Category: Marketing Business to Business

Client name: Flagstar Bank

Company name: Bailey Lauerman

Flagstar Bank hosts its MortgageTech Accelerator program focused on fintech startups to provide mentorship and training for these businesses. Bailey Lauerman used strategic, splashy media placements to establish Flagstar Bank as an innovator in the mortgage industry. The B2B campaign for the MortgageTech Accelerator generated the largest and most qualified group of applicants in the program’s history.

Nebraska Arts Council Website Redesign

Category: Websites and Smartphone/Tablet Applications

Client name: Nebraska Arts Council

Company name: KidGlov

Nebraska Arts Council positively impacts the lives of Nebraskans by providing arts programming, grants, and opportunities to foster creative innovation. Wanting to make these opportunities – and the art itself – more accessible, they sought KidGlov’s help in building a new website. The agency created a site that accomplishes two things: wowing visitors with its art-focused design while creating a structure that was easy to navigate.