SEPTEMBER 3, 2021
THE BUSINESS NEWSPAPER OF GREATER OMAHA, LINCOLN AND COUNCIL BLUFFS
THIS WEEK ’S ISSUE:
$2.00
VOL. 47 NO. 36
Hurrdat proves marketing is many splendored thing with specialties by Dwain Hebda
40 er d Un 40 Lifelong community service guides Roach in entrepreneurship ventures. – Page 4
ily ss Famsine Bu
The benefits, challenges of keeping businesses in the family: COVID-19 and beyond. – Page 7
Throughout his marketing career, Hurrdat President Bill Hipsher was frequently frustrated by the scatter-shot way in which projects came together. And so, for nearly the past 10 years, he’s devoted his time and strategic vision to building a different kind of marketing company. “The original company I founded with Brandon Taylor in 2012 was B2 Interactive,” Hipsher said. “At that time, there was a huge disconnect between what was happening with websites and what was happening with building your online presence. You’d go to someone to build your website and then you’d go to someone else to build your online presence. “When we started it was how can we bring these two things together? That really didn’t exist in Omaha. We wanted to have as much under one roof as possible and continue to find these pieces.” From that seminal idea Hurrdat has grown into a renaissance Continued on page 5.
From left, Chris Gorman, SVP of Hurrdat Media, President Bill Hipsher and Meghan Trapp, SVP of Hurrdat Marketing, helping lead the marketing firm with multiple specialties after a decade of acquisitions. (Photo courtesy of Hurrdat)
LifeLoop expands reach into U.K. senior living communities by Richard D. Brown
Omaha-based LifeLoop, a sixyear-old software provider specializing in the burgeoning senior living community market, has grown by about 150% in the past year largely due to the isolation of residents during the pandemic. It has now expanded its customer base into the United Kingdom with Birchgrove, a portfolio of high-quality assisted living apartments.
The Omaha firm has increased its employee ranks by 18 in the past year for a total of 27 at its 4,700 square foot headquarters at 11421 Davenport St. For LifeLoop co-founder/CEO Amy Johnson and co-founder Philip Lee, the software product offered has no geographical bounds. It’s about using technology to enhance communication more Continued on page 6.
President T. Michael Price has taken methodical approach to growing the electrical contractor business. (Photo courtesy of Commonwealth Electric Co.)
Commonwealth Electric Co. focuses on long-term customer relationships by Brooke Strickland
Co-founder and CEO Amy Johnson brings senior living tech reach across the pond. (Photo by Roger Humphries)
Commonwealth Electric Co. of the Midwest is a full-service electrical and low-voltage contractor that has served Iowa, Arizona, and Nebraska since 1987. It is active in the design build, bid, negotiated and service markets in a variety of areas of the electrical contracting industry including retail work, health care, industrial, commercial,
and more. Headquartered in Lincoln, the employee-owned company has opened branch locations in cities around the three states and offers an employee stock ownership plan that has stimulated the company’s culture of ownership and entrepreneurship. “We are constantly striving to achieve the best and exceed Continued on page 6.