OCTOBER 16, 2020
THE BUSINESS NEWSPAPER OF GREATER OMAHA, LINCOLN AND COUNCIL BLUFFS
$2.00
VOL. 46 NO. 42
Electronic Contracting answers challenges as solutions integrator
THIS WEEK 'S ISSUE:
by Richard D. Brown
GenR8 Marketing grows through educating clients on social media. – Page 2
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Employee benefits are changing in light of COVID-19 impacts. – Page 3
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Support services of all kinds a lifeline for producers within state’s largest industry. – Page 22
Electronic Contracting Co., a Lincoln-headquartered solutions integrator that employs 130 and annual revenues topping $25 million, continues to spread its wings as one of the nation’s 50 largest designers and installers of audio/visual, fire alarm, nurse call and security systems in the country. Clients include a variety of corporations, churches, correctional facilities, educational institutions, medical centers and industrial plants. That’s not a bad 62-year report card for firm founder Adam Karavas, now 85, who as a University of Nebraska-Lincoln student enjoyed tinkering with electronic equipment on football Saturdays at Memorial Stadium and evaluating the 238,000 watts worth of sound that was echoing in and around the football fans. He was especially fixated on the clarity of sound 1,000 feet from the stadium. “Technology remains our passion and our goal is to use its innovations to empower organizations for years to come,” said Electronic Continued on page 9.
President Kyle Habben … With a diverse client base, the solutions integrator sees continued boost with tech integration projects.
As clients invest in homes, demand for VirtuActive’s services explodes by Michelle Leach
Explosive demand for remodels and additions, along with increasing versatility of three dimensional modeling and new applications for VirtuActive’s draft and design services, are driving what CEO and Director of Sales and Marketing Dave Lakin characterized as “double- and triple-digit growth throughout most of the
industry since March.” “The industry was really strong before the pandemic,” Lakin said. “We’ve found that more and more people are moving to the Midwest from the coasts, and we do feel like this has had a large, positive impact on our industry.” With offices in Elkhorn at 20901 Cumberland Drive and Continued on page 9. Owner Deanna Jones … Adjusting the business strategy during the pandemic and gaining a following by serving lunch and dinner in various metro neighborhoods.
Mosaic Pickle food truck dishes out eclectic entrees with a spin by Becky McCarville
CEO and Director of Sales and Marketing Dave Lakin and Marketing Manager Morgan Crawford … New home builds, additions and remodel projects during quarantine keep the drafting and design firm active.
In 2013, Deanna Jones left her 15-year mid-level management job in corporate America to follow her culinary dreams, establishing food truck Mosaic Pickle with a former partner. “We ventured out and started doing it full time — it was a leap of faith,” she said. “We had no restaurant experience, no food truck experience. It was like, I have to make this work
— it’s my livelihood. I had no choice. The first three years, it was tough, but I wasn’t going to quit. I wasn’t going to give up.” Mosaic Pickle, a name that stands out, is a nod to the various types of food it serves and to Jones’s love of pickles. “I don’t have a food genre like most other food trucks. Most food trucks, they’re barbecue, or they’ll do pizza or Thai. Continued on page 8.