AJRSH Asian Journal of Research in Social Science & Humanities Vol.2 Issue 4, April 2012, ISSN 2249 7315
ANDHRA PRADESH TOURISM – A SWOT ANALYSIS DR. PUJARI KRISHNAIAH* *Assistant Professor, Department of Geography and Environmental Studies, College of Social Sciences, Mekelle University, Ethiopia.
ABSTRACT
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Andhra Pradesh State is a land of different cultures, heritage monuments, mountains, river belts, coastal lines, pilgrimage centers, world class film making studios, lush green valleys, zoo parks, hospitable peoples and variety of food habits etc. It is therefore, a fact of that the Andhra Pradesh has enormous tourism potential, a prospective must leverage and uphold. Tourism industry is smokeless industry , income generating industry and employment generation industry. The Andhra Pradesh tourism is not only selling its products and also analyze the needs, preferences and satisfactions of the tourists that it can offer. Hence, the study intension is to analyze the tourists responses with the help of questionnaires. The study reveals that the Andhra Pradesh Tourism is having unique tourism offerings, even though it is not able to en cash them up to maximum level, owing to so many draw backs like in effective amenities, that is accommodation, food, cleanliness of the hotels and restaurants, services in that, transport and connectivity in certain cases it lacking. Most of the tourists responded that they would come again and again and availing their facilities means the importance of the particular tourist destinations and non other options. For instance the tourists from Tamilnadu, Karnataka were availing the tourism packages for Tirumala and Tirupati, because of the divinity of the place and there is no alternative options to the tourists not by the facilities of APTDC. The tourists believe that Andhra Pradesh state is having more potentiality to develop one of the best tourist destination in India and in the world, only the thing is to short out the deficiencies in all spears or in all wings. KEYWORDS: Tourism, Scope for economy development, employment. ______________________________________________________________________________ TOURISM INTRODUCTION Since commencement of the history the man has migration sprit. Which is fulfilled through travel, so he has abundant fascination of travel. The urge to know or unknown to discover new and strange places, to seek change of environment and to achieve new experiences, inspired mankind for ‘new vestas’ and move from one place to another. Most of the travels in the past were almost unexpected and limited, having not much significance, but has civilization developed and moved further, conscious travels began to invade the world. In fact, the history of civilization is a rather chronological account of tribes and classes leaving the land of their fore fathers and going in search of new horizon.
AJRSH Asian Journal of Research in Social Science & Humanities Vol.2 Issue 4, April 2012, ISSN 2249 7315
The concept of travel is very old, the term ‘Tourism’ as we know or mean it today is of relatively modern origin. Just five decades back old. In both the domestic and international tourism has developed because of various factors such as increased leisure, higher standard of living and improved education and other relative factors. Bu the thing is it gave it real boost, is a means of speedy transport and communication. Such remarkable improvements have been made in the field of transport during the last quarter century that it has made it possible for millions of people to move throughout the world easily and rapidly. Tourism has been developing rapidly all over the world and has its impact on social, cultural and economic set up of different countries TOURISM INDUSTRY CONTRIBUTIONS TO THE SOCIETY •
it’s a Employment generation industry
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it’s a Economy generation industry
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it’s a community development industry
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its preserve the Natural environment
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its restore the culture and develop the infrastructure
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it gives the reprieve and entertainment to the people
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SIGNIFICANCE OF THE STUDY Andhra Pradesh is having a lot of scope for the development of tourism industry. It has many pilgrimage centers, heritage centers, long natural coastal line, perennial river system and weather etc. but these sources are not utilizing properly, owing to lack of so many factors like infrastructure facilities, government cooperation, marketing facilities, inability to mobile the number to tourists within the India and abroad, proper planning and ideology, etc. This study only focus on the view of tourists, it helps to understand the perception and needs of the tourists and expectations:
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Improve the tourist inflow
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Enhance the image of Andhra Pradesh Tourism
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Make use of full potential of Andhra Pradesh Tourism
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Contest the newly developing tourist destinations
AJRSH Asian Journal of Research in Social Science & Humanities Vol.2 Issue 4, April 2012, ISSN 2249 7315
NATURE OF THE STUDY This study attempts to analyze the various factors effect the tourism industry in Andhra Pradesh State, with the assistance of the designed questionnaires. It is basically concentrate on the tourist’s needs, preferences etc. OBJECTIVES OF THE STUDY GENERAL OBJECTIVES •
To study the status of tourism and study the tourists feelings in Andhra Pradesh tourism
SPECIFIC OBJECTIVES •
To develop some plans/ ideas for the development of Andhra Pradesh Tourism
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To analyze the tourist perceptions in Andhra Pradesh tourism
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To improve the profile of the tourist
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To use the Porter’s model in the data analysis
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SCOPE OF THE STUDY •
It is confined for the development and marketing of Andhra Pradesh Tourism
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Its analysis responses provided in the questionnaires by the tourists who were visited Andhra Pradesh
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It studies the perceptions, preferences, satisfactions of the tourists/respondents
LIMITATIONS OF THE STUDY
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it is limited to information provided both the primary and secondary data
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this sample may not be a true representative of the entire population
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the percentage of the foreign tourists are very meager
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the sample size may not be very large to generalize the outcome
AJRSH Asian Journal of Research in Social Science & Humanities Vol.2 Issue 4, April 2012, ISSN 2249 7315
REVIEW OF LITERATURE A thorough study has done on information available about tourism from various research papers, journals, news articles and literature. The researched task can be classified as Marketing, sustainable, trends in tourism, etc. On the interesting articles K.C.Mc.Murry discussed the significance of recreational land use and how it will useful for hunters and water bodies to fishermen in detail. And another author Durant in his task on ‘Leisure’ explained the importance of holidays, and sketched about the history of the tourism development. And Sathyanarayan and Krishna Ranga Rao has elaborated in his work the importance of the Andhra Pradesh tourist attractions and scope of the state for improvement of tourism in Andhra Pradesh state. Here the author has given an in detail of Andhra Pradesh attractions briefly: ANDHRA PRADESH TOURISM (KOHINOOR OF INDIA)
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Andhra Pradesh is called as a ‘Rice Bowl’ of India. It is having a rich and unique culture in India. The Andhra Pradesh Tourism department has promoted by its as a “Kohi-Noor” of India. It is a domicile for all types of tourisms i.e. Pilgrimage tourism, Heritage tourism, Adventure tourism, Cultural tourism, Educational tourism, Beach tourism, Eco-Tourism, Geological tourism, Rural Tourism etc., The noted pilgrimage centres in Andhra Pradesh state is Tirumala and Tirupati, in chittoor district, it is one of the famous Hindu’s temple throughout India, and one of the richest pilgrimage centre in the world. It was developed by the Vijayanagara emperor Sri Krishna Devaraya in the 16th century. Now, every day more than 70,000 pilgrims are having the darshan of Lord Venkateswara , and the income of the temple is more than 10 billions per annum, from hundi collections, selling of Prasadams and other incomes etc., besides this Srikalahasthi and Kanipakam temples are famous in chittoor district. And also the five ancient Shiva temples are existing in Andhra Pradesh it is called as a Pancharama Kshetras i.e.Amararama, Draksharama, Somarama, Ksheerarama and Kumararama. In all the five temples the Shiva lingas were made in a single stone. Another ancient temple is Simhachalam in vishakapatnam district. It is said to be the abode of the savior god Narasimha, who rescued Prahlada from his abusive father Hiranyakashipu. One of the most sculpted shires of Andhra Pradesh, it has a nicely carved 16 pillared Natya Mantapa and a 96 pillared Kalyana mantapam. It is built by Chola king Kullotunga in the 11th century. It is also one of the most crowded temple in Andhra Pradesh state. Sri Rama temple at Bhadrachalam in Khammam district is also one of the famous temple in Andhra Pradesh. It was located on the bank of Godavari river. A belief that Lord Rama spent few years on the banks of Godavari river here in Treta Yuga. Kancherla Gopanna raised the funds for the construction of this temple in the reign of Tanisha in the 17th century. The festival
AJRSH Asian Journal of Research in Social Science & Humanities Vol.2 Issue 4, April 2012, ISSN 2249 7315
Sri Rama Navami has been celebrated in a grand manner. For this the Government of Andhra Pradesh has sent pearls for this event. The Goddess temple Sri Kanaka Durga is located at Indrakeeladri Hills in Vijayawada city. It is on the bank of River Krishna, special poojas were performed in Dasara festival time. The main attractions are Saraswathi pooja and Theppotsavam. Every year the Dasara festival will be celebrated and a large number of pilgrims were participated in this and take holy dip in the Krishna River. Beside this so many other important temple are existing in Andhra Pradesh it draws more tourists. It is like: Srisailam, Ahobhilam, Mantralayam, Mahanandi, Lepakshi, Amaravathi, Bhadrachalam, Kanaka Durga temple, Annavaram, Arasavelli, Dwaraka Tirumala, etc. The famous heritage centres in Andhra Pradesh are Chandragiri fort, Penugonda fort, Warangal fort, Hyderabad Golkonda fort, and other heritage monuments are attracting the tourist in a large scale. The hill stations are Horsley hills, Thalakona waterfalls, are also enchanting the tourists.
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The geological tourism also well developed in Andhra Pradesh state i.e Borra caves at Vishakapatnam district, actually it was located in Anantagiri hill of Eastern Ghats, it was discovered in the year 1807 by the British Geologist named as William King George. While its shape is looks like human brain, so that it is called as a Borra Caves. ( in telugu Burra means human brain). Besides this, the famous Belum caves also located in Andhra Pradesh state. It was located in kolimigundla mandal, Kurnool district. Its length is nearly 3229 mts. Its one of the second longest natural cave in the Indian Sub continent. The name derived from Bilum the Sanskrit word for caves. In Telugu the caves are known as “Belum Guhalu”. It is having long spacious chambers, water galleries, long passages, the deepest point in the caves is 120 feet below the surface. Now it has been maintained by the Andhra Pradesh Tourism Development Corporation. Every years some tens of thousands tourists are visiting these areas. The coastal beaches is well developed in Andhra Pradesh state, a very long coastal line nearly 972 kms. From Ichapuram to Thada. The famous Kolleru and Pulicot lakes are located in this belt only. Some waterfalls like Ethipothala waterfalls, Thalakona waterfalls, Dumukuralla water falls, Kaigallu waterfalls were attracting the tourists in a grand manner in Andhra Pradesh. Some Eco-tourism projects like Mamandur, Srisailam, are also attracting the tourists. And also the Andhra Pradesh Tourism Development Corporation has opened its doors to the privatization of some units for maintenance. Its also boosting trend in the tourism. Like wise several tourism activities are functioning now, only the thing is to strengthen all the activities in high level manner. Then this industry will draws more income and generate more employment in Andhra Pradesh state.
AJRSH Asian Journal of Research in Social Science & Humanities Vol.2 Issue 4, April 2012, ISSN 2249 7315
DATA COLLECTION METHODS: the method of data collection is through survey. It is done only on the basis of primary and secondary data. The primary data was collected by questionnaires to tourists who have been to Andhra Pradesh. Then the secondary data was collected from tourism articals, journals, news paper reports, travel agents reports, market research agencies and world web. QUESTIONNAIRE DESIGN: scientifically prepared questionnaires through that the researcher obtained the insight of the tourists perception about the Andhra Pradesh Tourism. The questions asked related to various factors that affect their stay in Andhra Pradesh state. The questionnaire having 35 questions of were some are closed and open ended questions. The answers to the questionnaires have been intensively discriminated, analysed, crosschecked, and supported by statistical analysis. DATA ANALYSIS The data collected from the tourists through questionnaires was suitably framed in a tabular form and make the statistical analysis. From this structured data required information was extracted, analyse, tabulated and illustrated with the help of statistical tools like factor analysis and discriminate analysis. USING PORTERS MODEL FOR ANALYSIS
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This analysis was done by using the Porters five model, concentrating mainly on the tourists/customers. This five forces, which every industry must take care of, it is as follows: •
Competition
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Service Providers
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Substitutes
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Customers
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New Openings
(1) COMPETITION: Andhra Pradesh state has faces different types of competitions in the field of tourism Industry, within india itself, there is a competition from other heritage centres like: * Thiruvannamalai ( Tamil nadu) * Thiruthani (Tamilnadu) * Tanjore (Tamilnadu) * Kanyakumari
AJRSH Asian Journal of Research in Social Science & Humanities Vol.2 Issue 4, April 2012, ISSN 2249 7315
* Poori * Bhuvaneswar It is also facing completion from hill stations or Summer resorts •
Ooty
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Kodaikanal
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Madhumalai
It is also faces competition from other states like •
Tamilnadu
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Karnataka
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Kerala
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Maharastra
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Oddissa etc.
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At the international level of tourism is completion like •
Maldives
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Malaysia
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Singapore
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Sri Lanka
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Bangkok
Most of the Andhra Pradesh tourist are preferring to visit south east Asian countries, because which is well developed in the field of tourism, and also these countries are very nearer to compare with Europe and American tourist destinations. To overcome these level of competitions The Andhra Pradesh Tourism Development Corporation (APTDC), has to search the solutions to boost up the tourism business the state. For this it must build a unique selling proposition. To match the national and International competition. It is also very important in the matter of business line. (2) SERVICE PROVIDERS: we can say it is back bone for the development of any industry especially like Tourism industry, the service providers are as follows:
AJRSH Asian Journal of Research in Social Science & Humanities Vol.2 Issue 4, April 2012, ISSN 2249 7315
* Road connectivity * Railways * Road ways * Airlines * Travel Agents * Hotel Industry / Restaurants / Resorts * Locals * Support of Governments (National and State level) * Trained Guide services
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Un like the products the different characterstics are playing vital role to conduct the successful tour package. To manage all these in a success manner we should require the following assistance i.e •
Place
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People
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Physical indications
(3) SUBSTITUTES: To alternate to the Andhra Pradesh Tourism are any other options would like to do on a leisure times/days. That is like * Visiting Parks * Watching Telivision * Religious gatherings * Video games * Internet The above substitutes do not effect directly to the tourism, they can still be a restriction to it. Instead of travelling far off distances for a holiday, present day people are searching easy entertainment from the above. And also the concept of annual holiday is yet to catch up in India. They must be use to one’s own advantage by making them available at the tourist attractions.
AJRSH Asian Journal of Research in Social Science & Humanities Vol.2 Issue 4, April 2012, ISSN 2249 7315
(4) CUSTOMERS/ TOURISTS Customers are the more important to boost any business in any industry, here we are discussing about the Tourism Industry so we can call them as a tourists customers. The tourism industry existing for the tourists only and also the industry to try to give optimum satisfaction to the tourists. Present days the tourist customers are very brilliant and more informative. If it is necessary that their needs and preferences are understood so that the tourism industry in Andhra Pradesh can understand as to where its position in terms of providing services to the tourists and achieve their satisfactions. This analysis has done by the author by providing questionnaires to the tourists.
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The study findings are as follows, with particular to the Andhra Pradesh tourism:
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Vacations are the most common purpose of visit to the tourist places in Andhra Pradesh. Because these days vacations for all the family members like students and employees. For piligimage tourism the tourist will come to Andhra Pradesh various parts of the country like Tamilnadu, Karnataka, oddissa, Kerala and other parts of the country and also it attracts some international tourists.
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Resorts, Restaurants and hotel will be fully occupied in these days comparatively non holidays periods, the boost up these business some specialised people are working the field.
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The average stay of the tourist was found 2 to 4 days, which is not too lengthy or too short. The Andhra Pradesh Tourism has to find the ways to keep them long period in their accommodation places by offering concessions in the hotel tariff and offering complimentary break fasts etc.
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Majority of the tourist are coming to Andhra Pradesh by trains, and their personal cars and their personal arrangements. But air connectivity is very poor, it is badly require to improve the airline facilities on par with Hyderabad, vishakapatnam and Tirupati.
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Mouth canvassing is the most effectively working to marketwise the tourism facilties in Andhra Pradesh tourism. If once the tourist visited one tourist place and got extreme satisfaction by the services automatically he can propagate about that centre. Now a days, all the tourism departments are spending millions of rupees on the marketing, according to the researcher view it is waste of money and also loss for the governments. This is the mantra i.e if we satisfy the tourists by providing good facilities, automatically the rate of tourist inflow will be increased.
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Tourists inflow will be more in some places like Tirumala and Tirupati, Kalahasthi, Annavaram, Srisailam, Horsley hills, Araku valley, Kanipakam, in Hyderabad tourist destinations etc. A large portion of Andhra Pradesh is yet to be explore.
AJRSH Asian Journal of Research in Social Science & Humanities Vol.2 Issue 4, April 2012, ISSN 2249 7315
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In the satisfaction point of the tourists can concentrate on some points i.e Pleasant climate, scenery, importance of the particular destination. They were not very satisfied with the prices, shopping facilities and sanitations etc.
VARIOUS SATISFACTION VARIABLES COULD BE DIFFERENTIATE AS FOLLOWS •
NATURAL FACTORS Weather and Climate Scenery Satisfaction
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NECESSITIES Amenities Food and drinking water Sanitation facilities
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PRICE RELATED FACTORS Prices (low or High)
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Value for Money •
SAFETY AND SERVICES The tourist can think safety first Security The attitude of local people Cheating rate Catering facilities
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THE INFRASTRUCTURE FACILITIES Road connectivity and network Transport facilities Air, Rail connectivity
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Accommodation Shopping facilities Medical facilities Information technology etc., It can be noticed that overall satisfaction is combined with above all variables and weather and scenery, thus suggesting that the tourists satisfaction depending on unique places offerings. Here satisfaction of the tourist if the prime offering of Andhra Pradesh i.e Scenery, climate, infrastructure, services, facilities, cost and natural unique factors:
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Very few tourists are availing package tours. The satisfaction gained in the package tour is significantly differ from not using by their own. But some factors like food and catering etc which were more satisfactory for those who had availed a package tour. Majority of the tourists felt that Andhra Pradesh has a lot of scope to become a number one destination in india, because of its unique culture, famous heritage monuments(char minor, Jumma mosque, salarjung museum, Golkonda in Hyderabad),Warangal fort, penugonda fort, chandragire fort and the famous piligrimage centres like Srisailam, annavarm, Sri kalahasthi, kanipakam, tirumala and tirupati, ( world famous Hindu Temple i.e Sri Venkateswara temple at Tirupati), long coastal line ( 972 kms from Thada in southern and Itchapuram in Northern side),world famous pulicot lake and kolleru lake was located in these coastal line only. And also famous dense forest like Nallamala was also existing in the Andhra Pradesh state only. And Asia famous film making studio i.e Ramoji film studio at Hyderabad, and perennial rivers like Krishna and Godavari, which is also very attraction to the tourists. Natural valleys like Araku, Thumbur valleys. And also naturally formed caves/ world famous caves like Borra and belum caves are also located in Andhra Pradesh state only. With all this the tourists opinion that if properly we can utilise this the Andhra Pradesh state will become a number one tourist destination in India and make a mark in the world tourist map tour. Tourist expectations are generally met in the Andhra Pradesh but they depend on the presence of necessities and infrastructure facilities. Andhra Pradesh is the most attractive to compare other destinations in India, but it is not equally attractive when compared to places in abroad. Some inconveniences faced by the tourists, those are common, but it is a need to short out these inconveniences also, those are:
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Lack of transport facilities for many tourist places
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Water shortage
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Lack of maintenance
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High rate of corruption in local shops
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Cheatings
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High rate of bus fares, hotel rates, restaurants,
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Lack of information to the tourists
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Lack of infrastructure facilities
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Lack of sanitation in some tourist destinations
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Some times the tourists are cheating by guides
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Lack of training in guide ship
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Un trained front office staff, they will not given proper information to the tourists
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Lack of identification/ the tourism employees are not following uniform code
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Lack of shopping facilities
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Un trained employees can behave with rood manner with tourists, it hurt lot to the tourists
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Some out dated machines are forcing in to the usages like old Boats operating in the water bodies, Package tour buses, it very danger to the lives of tourists
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Un skilled work force
SUGGESTIONS FROM THE TOURISTS The suggestions from the tourists who faced direct inconveniences from the tourist employees at destinations, some of them are:
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Providing of required information in tourism centres
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There is no availability of tourist broachers’ in most of the centres
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Maintenance of the places are not good in some places
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Improved the proper roads and shopping mals
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To provide hot water facilities
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To arrange the parking places
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To give more publicity about the tourism facilities and places,
AJRSH Asian Journal of Research in Social Science & Humanities Vol.2 Issue 4, April 2012, ISSN 2249 7315
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To provide medical facilities
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To employ the skilled persons
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To maintain uniform code
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To maintain id cards to each employee
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To develop the gardens and children play grounds
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To open more shilparamams, in various centres
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To open more tourist high way restaurants
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To strengthen the guide services
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To improve the information facilities
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To offer group concessions on packages and accommodation bookings
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To give complimentary break fast to the tourists who are staying in the tourist properties
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To offer concession for group bookings in all facilities
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To appoint tourism security forces and deploy in sensitive places like Golconda sound and light show, boating unit at neck less road, boating point at pathalaganga Srisailam, Borra caves, Belum caves, Araku valley and Horsley hills , thalakona and kailasanatha kona etc.,
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To open night shoping malls at Hyderabad, vishakapatnam, Vijayawada and tirupati etc,
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To provide more information facilities to the tourists
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To display required information to the tourists
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All the tourist places should be well connected with transport facilities and communication etc
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To establish the tourism related colleges and improve the skilled man power through them
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First and foremost recruit the intellectuals related to this department
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To stop the back door methods to enter in to this department as employees
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To curtail the corruption in each and every point, and implement strict rules and regulations and its implementation should be monitor
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To strengthen the vigilance
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To implement diverse culinary in all tourist hotels especially in major towns and cities hotels
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To stop the privatization of tourism units, its big damage to the development, we are saying tourism is a employment generation industry and income generation industry, if the privatize the tourism units, what is the meaning, may be giving place for corruption in high level and to boost up the single man welfare
All the information is very valuable it directly provides attitudes, behaviour, needs, wants, preferences etc., of the tourists, which are very essential to build up the marketing strategies for development of tourism sector or industry not only in Andhra Pradesh, in any state and any country, it will be well suited. (5) NEW OPENINGS : Now a days in every state is realizing the potentiality of the tourism and importance of tourism and exhibits uniquely positioning themselves like * Ayurveda in Kerala * Beaches in Goa * Temples in Tamilnadu * Wild life in Assam
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* Silver mountains in Jammu and Kashmir * Rice bowl of India, Andhra Pradesh And also some indirect threats from other entertainments like •
Theme Parks
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Shopping malls
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Internet
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Theatres
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Snow world/ Exhibitions
Andhra Pradesh tourism should be become an unique offerings to overcome all the above threats and take in to advantage for improvement. The internet can be used to its own advertisements and communication purposes.
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SWOT ANALYSIS: STRENGTHS •
Unique culture, it attracts all the types of tourists to enjoy for instance: pilgrimage tourists to see different places like Tirumala, Srisailam, Mantralayam,etc., and for heritage tourist can see Golconda, Charminar, Penugonda, chandragiri etc, for nature lovers can enjoy with Araku valley with pleasant climate and plains, and long sea beach it is also an attraction for the nature lovers or for tourists
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It attracts tourists throughout the year
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Well road networks to connect almost all the main tourist destinations
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Generous people
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World famous film making centres and world famous pilgrimage centres draws more tourist from different parts of the country and the world
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WEAKNESSES •
Lack of administration in the tourism department
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In sufficient of transport facilities
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Lack of funds for its developments
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Lack of information about some tourist attractions
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In adequacy of marketing, in one word i can say zero marketing
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In sufficient infrastructure
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In ability staff/ contract system in the recruitment of employees they will not feel responsibility on their duties
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Over crowing tourists inflow in famous tourist attractions
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Corruption at all levels
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Lack of strict rules and regulations and its implementations
OPPORTUNITIES
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Eco-tourism is gaining popularity
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A lot of un identified tourist attractions
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Long beach to develop beach resorts
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Increasing the middle class peoples income
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Rural tourism is developing by giving priority for handicrafts and its marketing, for this the Shilpharamams are well suited for its marketing
THREATS •
Adjacent states like Karnataka, Kerala and Tamilnadu its diverting the large portion of tourists
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And other places also giving competitions for instance: Shirdi in Maharashtra state, and Ajantha and Ellora caves.
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Some time the environmental conditions also giving threat to the industry.
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RECOMMENDATIONS
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Andhra Pradesh Tourism has to provide package facilities to connect all the tourist attractions in the state.
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To provide catering facilities at all the tourist destinations with all segment of the tourists with their pocket level
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Entertainment facilities should be provided in order to ensure a longer stay by the tourists. They must have a unique thing to take back with them.
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To give the boost for the development of the Eco- tourism, and rural tourism
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To take the measures for the control of cheating by the local people
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Local handicrafts and culture should be developed
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Tourism Department should take the measures to introduce the tourism subject in undergraduate and post graduate level of education.
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Presently the APTDC is having its own educational institute i.e NITHM, it should be expanded so many branches in major cities like vishakapatnam, vijayawada, tirupati, and warangal etc.,
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The APTDC and the Indian Railways are jointly operating IRCTC packages to Tirupati, it should be expand to other areas in Andhra Pradesh also,
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To introduce the on-line booking facilities to all the tourist attractions in the state, like accommodation bookings, package bookings etc.
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To strengthen the marketing facilities and publicity about all the tourist destinations in the state.
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Tourism shopping facilities should be improve, and it can be opened through out the day and night,
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Shilparamams should be opened in all the major cities and towns.
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The infrastructure facilities like roads, parking areas, sanitation facilities, gardens should be improved.
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Create new tourist destinations from the unexplored regions which must be opened at least in peak months or seasons.
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To opened activities
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High tourist inflow areas should be maintain properly without any inconvenience to the tourists
tourism magazines through this it can be publicize it destinations and
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* The tourist destinations should maintain clean and hygienic conditions in all the times
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Andhra Pradesh tourism information centres should be opened in all the states headquarters in India and given the information to the tourists about tourist attractions in AP and make the bookings.
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Role of government and private agents need to be emphasized
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Pre paid taxi services, package bus services, and guide services should keep in ready for the tourists needs
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Appoint intellectuals in higher cadres in the administrative divisions
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LTC facilities should be provide to all the government departmental employees to utilize the Andhra Pradesh Tourism facilities
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Tourism festivals and melas should be conduct in various places in the state
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Where ever the facilities are available there should be introduce the boating facilities, and sound and lighting system and lazer shows for the entertainment of the tourists,
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At every tourist hotels, sound and light shows, boating areas, rope way points, museums, should keep high alert and check every tourists with metal detectors to avoid untoward incidences. Because three years back at Lumbini park lazer shows area (one of the tourist destination in Hyderabad, AP) bomb blast incident was well known to every body, in this so many lives lost. It will not repeat in any tourist destination again.
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To strengthen the well trained guide service
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To develop beach resorts
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To introduce insurance policy for the tourists
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Where every possible and where ever necessary that areas should be developed the ropeways and canopy walks for the convenience of the tourists
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To appoint the separate tourism forces and deploy them where ever necessary.
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Dress code should be strictly implemented at all levels of the tourism employees
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To maintain cleanliness and environmental sustainability must be care
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The general view of the tourist is the Andhra Pradesh tourism is targeting only class people, and it is not concentrating the middle and lower class people. It is badly needed to remove this attitude from the minds of the people. Actually the more business will come from middle and lower class people only, because 80% of the people are in this lines.
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Keeping all the stakeholders in mind, a sustainable strategy is needed.
Journal of Asian Research Consortium 137 http://www.aijsh.org
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