M . B R O C K J O HNSO N Brock (He/They) enjoys combining their passion for design with their passion for empowering others and building a brighter future. Brock hopes to integrate their digital media and strategic communications background with their love for politics to build a career in campaign management as a creative director.
LET’S CONNECT! www.MBROCKJOHNSON.com (502) 517-1900 /
EDUCATION
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MBROCKJOHNSON@GMAIL.com
MBROCKJOHNSON
EXPERIENCE
INTEGRATED STRATEGIC
DIGITAL CONTENT CREATOR / MANAGER
COMMUNICATION
University of Kentucky | February ‘20 - Present
University of Kentucky ‘19 Focus: Public Relations & Digital Media/ Design ARENA ACADEMY Digital Track - September ‘21
TOOLS
Strengthened the University’s digital presence by designing and managing branded content for the entire campus. Streamlined digital content usage by implementing a cross functional workflow, resulting in a 43% increase of impressions within 8 months. Added 112 screens into the signage initiative, increasing our expansion by 46%. Managed and created content for the largest digital screen on any campus in the U.S. Assisted with social media planning, specif ically with the TikTok account. FAN SUPPORT REPRESENTATIVE Fooji | May ’19 - February ‘20 Liaised communication between the company’s 68,000 followers, clients and their fans for over 200 campaigns. Improved positive sentiment on social by 12% and decreased response time to 7%.
HONORS & AWARDS NATIONAL STUDENT ADVERTISING COMP 2019 District 5 Champions Best Media Plan 10th in the Nation LEXINGTON AMERICAN ADVERTISING FEDERATION Direct Marketing ADDY DANCEBLUE Public Relations Star of the Year ‘18
INTERESTS
CREATIVE SERVICES ASSISTANT College of Health Sciences | August ’18 - May ‘19 Composed digital elements for the college and associated student organizations, including digital signage. Planned social media schedules in relation to college research and events.
LEADERSHIP & ACTIVITIES CREATIVE DIRECTOR National Student Advertising Comp | January ‘19 - June ‘19 Formulated a responsive quantitative survey that received over 1,300 responses. Ideated all public relations initiatives, including an event series and influencer program. Directed the creative vision of the campaign while assisting in instruction for fellow classmates. Compiled information f rom the campaign into a 150 slide presentation and presented for our team. GRAPHIC DESIGN COORDINATOR DanceBlue | April ’18 - April ‘19 Produced tangible and digital items within the brand guidelines including t-shirts, business cards, fliers, content for social media and more for over 31,000 followers. Merch designs are now being used by over 3,500 donors. Planned each execution to play a specif ic role in the campaign that panned out the duration of the year.