Lanรงa
A bike flag Process book DSID 124 with Leslie Speer
mccord blackwell - DSID 124
Table of Contents Profile Research Concept Development Final Details
mccord blackwell - DSID 124
Profile
mccord blackwell - DSID 124
Profile Demographics Age: 30-36 Education: Master’s Degree Profession: Creative Services Job: Architect Salary: $130K (combined) Savings/Retirement: 150K
Status: married with no children Home: owns home with mortgage Roberto and his wife Sasha met when they worked in San Francisco during the dot com boom. They enjoy going out to eat with their friends, escaping to the mountains to snowboard on the weekends, or to the beach to surf year round. They just bought a condo on in Mountain View as the school district is really good and it is easy to do most anything within a 10 mile radius. Sasha just left her job as a tech writer and will be freelance writing from home once the baby comes. Their favorite places to shop for their new home are Sur La Table, Room & Board, and small boutiques in the area. Roberto’s travels for work often provide him with interesting art objects for the home.
mccord blackwell - DSID 124
Modified Profile Roberto With a baby on the way and an active lifestyle Roberto is struggling to find the time to maintain his current activities.
mccord blackwell - DSID 124
Research
mccord blackwell - DSID 124
Mission Statement Experience Description • Santa Clara County • Range of activities associated with urban cycling • Safe and secure riding experience that supports commuting and Short distance errands in urban areas. • Other comparable regions • Suburban or rural areas • Support transportation of cargo • Intermediate security needs • Retailer - Specialized/Globe • User • Sales force • Service center • Production
mccord blackwell - DSID 124
Research SAFETY • Visibility • Communication • Car Interactions • Environment/ Road Interactions • Physical Protection • Infrastructure
mccord blackwell - DSID 124
Safety
Fact In 1999, 39% of deaths on bicycles nationwide occurred between 6 p.m. and midnight.
mccord blackwell - DSID 124
Visibility An Average Drivers minimum line of sight is 4 feet. Average height of bike tail lights is 30� from the ground.
mccord blackwell - DSID 124
Elevation
Billboards, water towers and flag poles have one thing in common: They are visible from a far. Using the idea of elevation to produce visibility was my focus.
mccord blackwell - DSID 124
Concept
mccord blackwell - DSID 124
Initial Concepts
Universal Pannier Having a pannier that has a universal mount that can easily be removed from backpack straps and be quickly hung on the matching mounts on a bike rack.
LED Flag A new spin on the old safety flag. By using fiber optics and hi power LEDs to create a light source that is above the average vehicle height. Allowing cars to see the rider even if obstructed by parked cars.
Headset Lock
Crank Lock A key lock to prohibit the crank from turning when left outside for a brief period.
A key slot could be integrated into the top cap of the steerer tube.
A hidden location of the key lock will make the locked crank inconspicuous.
Self attached rack mount tabs By having a simple easy to install rack clips, one could attach them to any bag or case of your choice.
mccord blackwell - DSID 124
Similar to motorcycle steering lock. It keeps the front wheel in a unreadable position when not in use.
Concepts The desired concept was going to telescope. When fully extended the light would then be revealed.
mccord blackwell - DSID 124
Development
mccord blackwell - DSID 124
Development Refinement was needed for the lower section that held the electronics and other components.
mccord blackwell - DSID 124
Testing
mccord blackwell - DSID 124
Fitting
Testing to see what form factor worked the best lead to the discovery that round aluminum was the best option for the telescoping pole.
mccord blackwell - DSID 124
Lanรงa
mccord blackwell - DSID 124
Lanรงa
mccord blackwell - DSID 124
Lanรงa in Action
mccord blackwell - DSID 124
Lanรงa in Action
mccord blackwell - DSID 124
Details
mccord blackwell - DSID 124
Orthographics
47”
17”
mccord blackwell - DSID 124
Technology
Electro Luminesense is a low power light that produced the right amount of light for the flag.
mccord blackwell - DSID 124
Components Aluminium was the perfect material for the mast of the flag and the retension system used a constant rate spring
Constant rate Springs
mccord blackwell - DSID 124
Thank You
mccord blackwell - DSID 124