Louve Hair Saloon – Brand Style Guide

LOUVE HAIR SALOON

BRAND STYLE GUIDE

BRAND STYLE GUIDE

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LOUVE HAIR SALOON

BRAND STYLE GUIDE

OVERALL BRAND INTENT: create an adventurous aesthetic from all provided graphic elements and color choices. combinations of trending elements as they progress - such as 8-bit drawings and future updates and explorations of wolf imagery, sacred geometry, and the pagan symbol for women (V) will provide a platform that can continue to grow. this brand is built to follow aesthetic trend(s) and to further the idea of empowering women.

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LOUVE HAIR SALOON

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BRAND STYLE GUIDE

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LOUVE HAIR SALOON

BRAND STYLE GUIDE

FULL LOCKUP: primary logotype in use.

WORDMARK: wordmark can be used alone if elements surrounding are competitive with full lockup.

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LOUVE HAIR SALOON

BRAND STYLE GUIDE

CLEARSPACE: leave a space equal or greater than 1/4 the width or length of the sacrilicious design around each side.

LAYERING: clearspace does not apply when layering the logo on top of a pattern, photo or other dense field.

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LOUVE HAIR SALOON

BRAND STYLE GUIDE

LAYERING OVER PHOTOS: clearspace does not apply when layering the logo on top of a photo, however consideration should be given to color to ensure brand stands out as the most important element.

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LOUVE HAIR SALOON

BRAND STYLE GUIDE

SECONDARY LOGO: secondary logo to be used in place of primary logotype because of space/design limitations, or to vary design on repetitive sources.

ALT LOGOS: cleaner alt logos can be used in place of primary logotype because of design limitations.

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LOUVE HAIR SALOON

LOUVE FOAM: PAN: 7527U

BRAND STYLE GUIDE

process: c16 m13 y21 k0 screen: r213 g208 b195 html: #D6D1C4

LOUVE OCEAN: Pan: 3025U

process: c84 m55 y36 k14 screen: r52 g98 b123 html: #35617A

LOUVE INDIGO: PAN: 282U

LOUVE GOLD: PAN: 111U

process: c80 m72 y37 k22 screen: r67 g73 b104 html: #434968

process: c33 m40 y100 k7 screen: r169 g139 b48 html: #A98B30

LOUVE ROUGE: PAN: 180U

LOUVE GREY: PAN: 179-14U

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process: c19 m73 y64 k4 screen: r195 g97 b89 html: #C36159

process: c0 m0 y0 k89 screen: r67 g67 b69 html: #434345

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LOUVE HAIR SALOON

BRAND STYLE GUIDE

OTHER ELEMENTS: other symbols and icons can be used to add to the visual richness of the brand in a playful manner.

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LOUVE HAIR SALOON

BRAND STYLE GUIDE

PATTERNS: patterns can be used to add texture and depth as needed in any imagery.

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LOUVE HAIR SALOON

HEADLINES: the primary headline face is used to create expressive blocks of type.

all found in the gotham family are appropriate for small blocks of copy.

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BRAND STYLE GUIDE

HEADLINE

MERCURY BOLD SUBHEADER

GOTHAM CONDENSED body gotham rounded – book

LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E

LOUVE HAIR SALOON

BRAND STYLE GUIDE

TYPE LOCKUPS: type lockups can be made with a playful combination of the font weight and variation.

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LOUVE HAIR SALOON

BRAND STYLE GUIDE

STYLE RECIPE: louve hair saloon’s brand should bring together clean and direct elements to ensure creativity. fun combinations of other elements and color palette may be used to alter designs, provide an adventurous aesthetic, and/ or may be overlayed to create a more expansive palette.

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LOUVE HAIR SALOON

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BRAND STYLE GUIDE

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