LOUVE HAIR SALOON
BRAND STYLE GUIDE
BRAND STYLE GUIDE
PAG E 1
LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E
LOUVE HAIR SALOON
BRAND STYLE GUIDE
OVERALL BRAND INTENT: create an adventurous aesthetic from all provided graphic elements and color choices. combinations of trending elements as they progress - such as 8-bit drawings and future updates and explorations of wolf imagery, sacred geometry, and the pagan symbol for women (V) will provide a platform that can continue to grow. this brand is built to follow aesthetic trend(s) and to further the idea of empowering women. PAG E 2
LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E
LOUVE HAIR SALOON
PAG E 3
BRAND STYLE GUIDE
LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E
LOUVE HAIR SALOON
BRAND STYLE GUIDE
FULL LOCKUP: primary logotype in use.
WORDMARK: wordmark can be used alone if elements surrounding are competitive with full lockup.
PAG E 4
LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E
LOUVE HAIR SALOON
BRAND STYLE GUIDE
CLEARSPACE: leave a space equal or greater than 1/4 the width or length of the sacrilicious design around each side.
LAYERING: clearspace does not apply when layering the logo on top of a pattern, photo or other dense field.
PAG E 5
LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E
LOUVE HAIR SALOON
BRAND STYLE GUIDE
LAYERING OVER PHOTOS: clearspace does not apply when layering the logo on top of a photo, however consideration should be given to color to ensure brand stands out as the most important element.
PAG E 6
LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E
LOUVE HAIR SALOON
BRAND STYLE GUIDE
SECONDARY LOGO: secondary logo to be used in place of primary logotype because of space/design limitations, or to vary design on repetitive sources.
ALT LOGOS: cleaner alt logos can be used in place of primary logotype because of design limitations.
PAG E 7
LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E
LOUVE HAIR SALOON
LOUVE FOAM: PAN: 7527U
BRAND STYLE GUIDE
process: c16 m13 y21 k0 screen: r213 g208 b195 html: #D6D1C4
LOUVE OCEAN: Pan: 3025U
process: c84 m55 y36 k14 screen: r52 g98 b123 html: #35617A
LOUVE INDIGO: PAN: 282U
LOUVE GOLD: PAN: 111U
process: c80 m72 y37 k22 screen: r67 g73 b104 html: #434968
process: c33 m40 y100 k7 screen: r169 g139 b48 html: #A98B30
LOUVE ROUGE: PAN: 180U
LOUVE GREY: PAN: 179-14U
PAG E 8
process: c19 m73 y64 k4 screen: r195 g97 b89 html: #C36159
process: c0 m0 y0 k89 screen: r67 g67 b69 html: #434345
LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E
LOUVE HAIR SALOON
BRAND STYLE GUIDE
OTHER ELEMENTS: other symbols and icons can be used to add to the visual richness of the brand in a playful manner.
PAG E 9
LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E
LOUVE HAIR SALOON
BRAND STYLE GUIDE
PATTERNS: patterns can be used to add texture and depth as needed in any imagery.
PAG E 1 0
LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E
LOUVE HAIR SALOON
HEADLINES: the primary headline face is used to create expressive blocks of type.
all found in the gotham family are appropriate for small blocks of copy.
PAG E 1 1
BRAND STYLE GUIDE
HEADLINE
MERCURY BOLD SUBHEADER
GOTHAM CONDENSED body gotham rounded – book
LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E
LOUVE HAIR SALOON
BRAND STYLE GUIDE
TYPE LOCKUPS: type lockups can be made with a playful combination of the font weight and variation.
PAG E 1 2
LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E
LOUVE HAIR SALOON
BRAND STYLE GUIDE
STYLE RECIPE: louve hair saloon’s brand should bring together clean and direct elements to ensure creativity. fun combinations of other elements and color palette may be used to alter designs, provide an adventurous aesthetic, and/ or may be overlayed to create a more expansive palette.
PAG E 1 3
LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E
LOUVE HAIR SALOON
PAG E 1 4
BRAND STYLE GUIDE
LO U V E H A I R S A LO O N | B R A N D S T Y L E G U I D E