SERVICE DESCRIPTIONS
ABOUT MCCORMICK PHOTOS & DESIGN, LLC • Nominated for “Best Graphic Design,” IBMA Awards 2016 & 2017 • Winner for “Best Graphic Design,” IBMA Awards 2016 • Seen in Rolling Stone, Vogue, Whole Foods, New Yorker, MTV, Vibe, Times Square for Smithsonian’s Broadway Musical “Qadar,” and countless others • Nominated for “Best Music Video” in collaboration with Greg Carr, 2015 & 2016 Denver Film Festival www.mccormickphotos.com
DESIGN FOR INFAMOUS STRINGDUSTERS’ 2018 GRAMMY WINNING ALBUM “LAWS OF GRAVITY.”
THE TEAM
SCOTT MCCORMICK
photography, videography, design
DOUG ALTMAN
project management, liazon
MERNE JUDSON III
aurora, co scott@mccormickphotos.com 303-720-2471
san francisco, ca doug@mccormickphotos.com 913-710-3668
denver, co merne@mccormickphotos.com 970-209-1575
videography, photography
“ Scott is one of the most talented and creative people I know. His photos are productions with a vision and purpose. Not at all stand-against-a-brick-wall-and-smile. As capital-A Art as the photos are, they don’t just serve themselves. Then can serve you and your project, as Scott designs it. And those designs are often as creative and unique as the photos themselves.
”
– Chris Coyier, CodePen, CSS–Tricks
PROJECT MANAGEMENT + CREATIVE ARTIST
SKETCH CONCEPTS – LET’S GET STARTED Creative advertisement? No problem. We sit down to brainstorm with you and anyone in your company to begin the sketching phase. Often times the sketches reflect directly what we will accomplish, but throughout the creative process, we may find something works better than anticipated. While that happens frequently, we always get a final approval from you before moving ahead on any notions that arize.
CREATIVE ADVERTISEMENTS FOR DIY FURNITURE + MODERN IN DENVER MAGAZINE
PROJECT MANAGEMENT + CREATIVE ARTIST
PHOTOSHOOT – BRINGING IDEAS TO LIFE The next step is to book the photoshoot. If you have a project manager, marketing agent, or anyone you’d like to attend the shoot, they are more than welcome. If you are relying solely on us to project your company’s brand successfully, we are fully equipped to do so. After the shoot, we mock several examples in a presentation to you and any representatives from your company. At that meeting, we decide which image(s) most suit the advertisement(s) you hired us for. You recieve your final project within a week of that meeting formatted perfectly for any size.
A FEW EXAMPLES 1. LIFE-SIZE CUTOUT FOR WHOLE FOODS
HOW WE MADE IT
After a few brainstorming sessions, Cappello’s and McCormick Photos came to a series of images that we loved for their “Paleo Pasta” campaign (based around the popular Paleo Diet). Intended for a large, life-sized cutout to be placed in multiple Whole Foods Stores, we set out to bring the ‘sophisticated caveman’ to life. We contracted a scene painter to come paint a thirty-five foot backdrop that we could place the model in. After setting up the giant backdrop (and borrowing several huge rocks from friends), we let the makeup FX artist go to work. She brought out the model’s forehead and nose to give a more neanderthal vibe while we decorated him in animal skins. We gave him a fancy fork, some pasta, and pointed his pinky finger towards the sky. Viola!
2. WOODEN WAVE ADVERTISEMENT FOR WEB PROMOTIONS
HOW WE MADE IT
After three days of gathering content from Boston Woodworking’s past clients (Chipotle, Sully & Co., Western Energy Alliance, and more), we began building out a concept of create a wave made of wood. We headed to their giant warehouse and took another three days constructing everything in this ad. With a final eighteen foot wooden wave, we began the lighting process. This image is three images splice together. We mounted a large light on the twenty-five foot ceiling, and from left to right we light the scenario with three other lights of varying height. Favorite part? Watching Seth Clark (owner) tear down the whole structure in about 20 minutes with just a hammer. Jeez. He’s a tough dude.
3. FOURTEEN FOOT MURAL CREATED FOR ATOMIC COWBOY RESTAURANT
HOW WE MADE IT
Originally conceptualized as a large art mural for Atomic Cowboy’s location on Tennyson St., this image has proven to be an asset for advertisements, merchandise, and become an icon of that location. After going through a few ideas with Atomic, we settled on an image based around Frederic Remington’s “A Dash For The Timbre.” ORIGINAL CONCEPTUAL SKETCH THAT REMAINS UNUSED
I contacted eight farms to see if we could shoot their horses (and preferably cowboys) in a Remington style. Remington had a wonderful way of depicting the violent motion of horses in his paintings and sculptures, and we wanted to grab that with a photograph. Obviously, most farms said “no. We literally train our horses to NOT do that.” So, it proved a challenge. Until we found a wonderful farm in Golden, CO and spent a day shooting four men, multiple outfits, and a plethora of horses. We rented a space suit from a company in L.A. and headed out for Great White Sand Dunes National Park for a morning shoot with the spaceman. Waking up before first light, we headed into the sandy abyss and gathered over 1200 photographs of the spaceman in all positions. All-in-all, this image took 8 full weeks and over 1200 images Photoshopped together to complete.
SUPPLEMENTAL IMAGES While we pour an incredible amount of energy and time into creating a perfect image to supplement your advertisements, we also turn the camera on some of the quieter moments during the process. For this particular example, we had rented the space suit for a whole week. So, after the primary images were shot, we took it elsewhere. Different model, different horse, same suit. These images are phenomenal for posters, postcards, separate ads, etc. We rarely just turn in one image when we work on advertisements. We’d like you to have enough content that you can continue the storytelling after your initial image hits the market.
LOGOTYPE It is extremely important to us that your name is instantly recognizable. When we produce logos for any group, we have particular notions that we can pull from it. In this case, we have a rooster, a color scheme, and a distinct typographical style that should be instantly noticed. We understand how much your logotype has to shift based on print materials, web uses, and simplicity of forms vs. complete image. Our goal is to give you every version that you require to further your brand, and utilize each version of logo to pair with whatever your needs are. Long story short? We give you EVERYTHING.
UTILIZE THE FLEXIBILITY OF YOUR LOGOTYPE
CONTENT MANAGEMENT STYLE GUIDE Every time you get a logo from McCormick Photos it comes with an accompanying PDF packet that describes how we got to your final logotype and how you can use it. It even goes as in depth to describe to others how to use your logo appropriately so your company is never mis-represented. This gives a breakdown of file types you’ve received, pullouts from the logo itself, and a Proper Use Guide to assist you with examples of what to use and when. In a realm where everything is changing so quickly, your logotype should be well equipped to support every need that arizes.
DIVERSIFY WITH A FULL BREADTH OF CONTENT
ASSET GRAB
Our job is to get you content that you can use as long as you’d like. Be it 1 year or 10 years, we will gather enough stock imagery to support you. A large asset grab can provide directed stock photography to meet your needs as your company grows, markets, and shifts. If you love the content you’ve received from us and want more? No problem, we can always return every six months to fill up your Dropbox or Google Drive even more.
GRABS OFTEN INCLUDE
BUSINESS HEAD SHOTS LIFESTYLE PHOTOS BACKGROUND STOCK PRODUCT PHOTOS AND MORE...
GENERATE MORE WITH
TWO FULL-TIME PROFESSIONAL ARTISTS It’s obvious you wouldn’t hire anyone unless they were a professional. However, with McCormick Photos & Design, you get two incredible artists to lead your asset grabs in photography and videography. Scott McCormick and Merne Judson III are well known names throughout the Denver area, and they’ve built trust and loyalty in the art community. With both of them at the helm, you are assured to get a diverse style for your brand and an extremely full folder of assets.
ART+LIFESTYLE
SCOTT MCCORMICK
ART+PRODUCT
MERNE JUDSON III
FURTHER DIVERSIFY YOUR CONTENT
VIDEO – BEHIND THE SCENES Often times while we’re gathering imagery for your advertisement or asset grab, we have a ton of fun. The models enjoy it, your employees always love it, and the final product shows that. We love it so much, we film the entire process. From sketch to final realization, we document everything. These videos are extremely handy to show your company’s personality for social media announcements, website banter, blogs, and much more. To give a full look into your company, we work with you to establish a congruent feeling with your brand as we edit your video.
ADVERTISEMENT McCormick Photos & Design will also work with you to develop an ad campaign from all sides - including wonderful video. Need a quick web ad? No problem. Need a 2 minute explanation of your product or company? We’ve got you. We script with you, film, cut, and color, and we work with you all the way to ensure people know your name.
OLD SCHOOL
PRINT MATERIALS Print isn’t quite dead. We still recognize how powerful print media can be. If it’s a fancy, foldable, specialized packaging for your product, or a simple brochure explaining your company for showrooms, we’re there. We develop out your content to match any print scenario. When we deliver, we work directly with your printer to assure quality from them. We drive to see the proofs of their work, we stay in constant communication with them to find the easiest way they like to receive files. We go the extra step to insist that your content looks the best it can. Need a good printer recommendation? No problem. We’ve worked with a plethora of wonderful companies that we can happily suggest based on what your needs are.
BUSINESS CARDS BROCHURES MENUS SPONSOR PACKETS ORDER FORMS PRODUCT PACKAGING WHITE PAPERS POSTERS AND MUCH MORE...
DATA STRATEGY, CONSULTING AND INSIGHTS
KORE PLANNING & INSIGHTS
As the level of business intelligence sophistication rises across the college athletics industry, KORE Planning and Insights (KPI) has expert resources available to meet the needs of your organization. Our advisory subscriptions and staff augmentation services can address a variety of current challenges from reporting and analytics to technology adoption and long-term planning. KPI services are available to schools of all sizes regardless of what ticketing, point of sale, marketing automation or other technology platforms are currently in use. Having worked with more than 90 professional teams around fan and partnership data, we are uniquely positioned with the skills and experience to help you drive your business intelligence strategy.
Business intelligence strategy
Sophisticated reporting & analysis
Build a blueprint that can address your short-term needs and prepare you for how data will grow and change for years to come
Improve your data-driven decision making with accurate, advanced reports and dashboards
Extensive industry experience
Staff Augmentation
Leverage our knowledge of working with 100+ teams, leagues and venues over the last decade
Let KORE’s staff be your staff, instantly providing your team with resources when you need them
System agnostic
Flexible subscriptions
No additional software needed. Business Intelligence touches many different systems, so we work with what you have.
With our Advisory Subscription model, you dictate the priorities regardless of how often they may change
www.KOREKPI.com
ORSM 2016 MEDIA HAVEN
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HOUSE GUIDELINES • • • •
Make yourself at home Help yourself to any of the food/drinks you’d like in the kitchen Feel free to use the house for meetings or to work as you see fit Don’t forget to lock up when you leave if you are the last to go, and don’t forget your key to get back in! • Please do make the cocktail party and trail run you committed to • Don’t bring the late night party home with you as some people might be sleeping
A BUSINESS INTELLIGENCE PACKAGE DESIGNED FOR COLLEGE ATHLETICS KPI can provide strategic roadmaps, and analytics resources that would allow your athletic department to have the right data quickly and consistently to impact ticket sales, renewals, engagement and development without increasing head count.
Many college athletic departments are challenged with having enough dedicated buisiness intelligence and analytic resources. These departments are often responsible for multiple revenue generating sports with ticket sales and development across a wide base of customers and patrons, including students, parents, alumni, local fans and surrounding businesses.
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Using data and technology to
intelligence and insights strategy and
create more efficiencies across
related systems with identification
sales, marketing, development
of challenges, opportunities for
and operations staff
improvement and relevant tactics
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4 Collaboration with customer staff
work to create more efficient
on the creation of a long-term
sales and marketing efforts
data strategy to support multiple
Curious how KPI can help your university? �
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Assessment of any current business
Ad-hoc data analysis and reporting
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TRANSPORTATION
organizational priorities
+1 (212) 858-9700 info@KOREKPI.com
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©2018 KORE Software. All Rights Reserved.
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Scott Sports Bikes – Feel free to grab a Scott Sports Bike to cruise to/ from the show, or around town. Just remember to take a bike lock and lock it in a safe place. If for some reason you decide you can’t ride it home, then just call us and we can grab you and your bike. House Shuttles – Sarah and I are planning to drive everyone to/from the show as your schedules need. We are also happy to drop you at other places around the city. Please sign up the day before for shuttle times that work best for your schedule. And if anything changes, or you need a quick pick-up or drop-off, just call one of our cells and we can take care of you. We will run shuttles at reasonable hours – if you hit up a late night party, please feel free to grab a cab or uber home. Kristan (307-413-1889) Sarah (419-356-4200)
WEBSITE? COPY? WANT MORE?
Check out the full company,
PUNCHCARD STUDIOS Request a Common Premium Services PDF from Doug as well!
QUESTIONS/COMMENTS? Questions during the process? How do you make web banners at different sizes? How do you use all this stuff that you just got? How is your Dropbox or Google Drive organized for you? Why do we only communicate with you one of you? C’mon now. Ask away. Believe it or not, I want you to succeed. The more I can help you, the better I feel. Let’s talk. Larger project? Make sure to get Punchcard Studios’ Common Premium Services PDF from Doug.
WANT PAST RECOMMENDATIONS? WANT TO SEE MORE STUFF? INFO@MCCORMICKPHOTOS.COM OR VISIT WWW.MCCORMICKPHOTOS.COM
LET’S BEGIN
SCOTT MCCORMICK
www.mccormickphotos.com 303-720-2471 scott@mccormickphotos.com
DOUG ALTMAN
913-710-3668 doug@mccormickphotos.com
MERNE JUDSON III
www.mernejudsonthethird.com 970-209-1575 merne@mccormickphotos.com