MCCS Iwakuni 2020 Marketing Plan

table of contents

1 about mccs iwakuni

mccs campaign plan

mccs iwakuni annual events

marketing strategy

goals

mccs iwakuni

MCCS Iwakuni is a multifaceted organization that provides products and services to the greater MCAS community. Our programs and services provide and improve the quality of life for our community. Basic needs, such as food and clothing, social and recreational activities, as well as prevention and intervention programs to combat societal ills which inhibit posi tive development and growth are just a few of the benefits MCCS provides for the community. These services are consolidated under four main categories: Marine & Family, Dining & Entertainment, Recreation & Leisure, and Shopping & Services.

connection to community

MCCS connects to the community through a combination of social media and digital platforms as well as direct customer promotion and advertising. Through these interactions we strive to bring value to the MCCS community. Analytical data indicates the majority of our community consumes information through mobile and web-based platforms but our community’s story is best told through person-to-person interaction. This allows us to develop and maintain the personal connections essential to marketing efforts.

mccs director

To the Executives, Managers, Supervisors, and Employees of MCCS Iwakuni:

We’re expecting 2019 to be the most exciting year in the history of MCCS Iwakuni. This year will certainly be our most ambitious.

The MCCS Calendar is built around and punctuated by major events. These ‘Priority One’ events have an important and powerful impression on the patrons we are charged to serve. Furthermore, the events we plan and execute often influence our relations with the Japanese community outside the installation. In a few cases, our events generate critical revenue that we reinvest back into our programs and activities.

This 2019 MCCS Marketing Plan does a terrific job at highlighting our Priority One events and why we do them. Since every Priority One event normally requires more resources and organizational focus, every major event we conduct contains an explicit and well thought out purpose. As a result, MCCS defines success for an event on whether we accomplished what we set out to do.

The Priority One list for 2019 includes a lot of reoccurring events we’ve seen in the past such as Friendship Day, the Marine Corps Birthday Ball season, and our biannual shopping bazaars. What’s different this year is that we’re expanding the number of offerings in our most frequented venues (Club Iwakuni, Sakura Theater, etc) aboard the installation while significantly increasing the caliber of events at the Atago Sports Complex. If we’re successful in 2019, events with names like Iwacon and the Friendship Flea Market will likely stay on the Priority One list for years to come.

Most importantly, each and every member of the MCCS team is integral to our success. I look forward to serving aside all of you for what promises to be a challenging and exhilarating 2019.

John Kasperski Director, MCCS Iwakuni

mccs campaign plan

mission

To enhance our community’s quality of life by providing exceptional programs, goods and services.

Our mission is the sole reason we exist and the driver that compels us to do what we do every day for our Marines, Sailors, and their families.

vision

We will strive to exceed our customer’s expectations in everything we do.

It is our vision that inspires us to reject the status quo and reach for greatness in all that we do. We will accomplish our vision because we believe it is achievable and because our efforts will allow us to be a little bit better at what we do every day.

marine & family

Marine and Family includes the library, counseling services, family resources, servicemembers resources, cultural and relocation resources, and family readiness.

New Initiatives: Based on current funding and staffing levels, Personal and Professional Development (P&PD), FCP, and Marine Corps Family Team Building (MCFTB) will not be implementing any new initiatives for 2018 and 2019. However, Behavioral Health is launching a series of support groups to all members of the community, and enhancing our educational efforts with a myriad of classes and workshops. Awareness campaigns and outreach events for the community at large are front seat for our Substance Use Center, Community Counseling Program, and Family Advocacy and New Parent Support Programs.

“Marine and Family Programs (M&FP) strives to provide the MCAS Iwakuni Community with top notch services when it comes to Education, Employment Assistance, Transition, Information, and Referral. Supporting our local community with programs like L.I.N.K.S for Servicemembers helps in assisting our family members with their acclamation to Iwakuni. Additionally, we stand ready to assist when our family members are ready to go back to work with child services availability in the Child Development Center and School Age Care. MCCS, M&FP belongs to our Iwakuni families and I encourage each and every one in our community to take advantage of the services offered onboard the air station.”

Bryan Williams, MCCS Iwakuni Deputy Director of Marine & Family Programs

dining & entertainment

Dining and Entertainment includes our food concepts that are located at the Crossroads food court, Club Iwakuni, Torii Pines, The Hangar, as well as Chili’s Bar & Grill and the new Bueno Burrito Tex Mex food concept. This also includes the Sakura Theater where we show a number of first run movies, host private events, and numerous ceremonies, concerts, and comedy shows.

New Initiatives: Over the course of the rest of the year, we’re looking at opening Bueno Burrito, opening the Burger King and Taco Bell at the Hangar, refreshing the JDs menu and updating the interior decor, and adding new furniture to the Torii Pines Cafe.

“As the community is growing, we’re working to grow with them and open new concepts to offer to the customer.”

Mark Neely, MCCS Iwakuni Chief of Business

recreation & leisure

Recreation and Leisure includes our Semper Fit programs which include: aquatics, athletics, fitness centers, pools, outdoor recreation, and the new Atago Sports Complex. The auto skills center, skate park, travel (IT&T, IACE Travel, Inns of the Corps, and car rental), and the Strike Zone bowling alley also fall under Recreation and Leisure.

New Initiatives: The predominant initiatives being realized by Semper Fit include increasing activity and presence at the new Atago Sports Complex. Through coordination with the Iwakuni City government, joint events like women’s soccer, track & field meets, softball games, youth sport camps, MCCS Iwakuni and the local Japanese government are connecting our community with those off station. On station initiatives include the ongoing Crossfire paintball activity, the opening of a new track and field near IronWorks North, and next year’s opening of the new Penny Lake fields.

“MCCS Semper Fit will be introducing innovative sports, recreation, and fitness programs, services, and activities throughout the year that will be conducive to improving morale, enhancing quality of life (QOL), and fostering healthy lifestyles.”

Curtis Brown, MCCS Iwakuni Chief of Semper Fit

shopping & services

Shopping and Services includes the Marine Corps Exchange (MCX), Marine Marts (Main, Northside, and Atago), MCXTreme Bikes and More, Services+, Typhoon Motors, FTD Flowers, online uniform shop, Four Seasons Gift Shop, the laundromat at Torii Pines, Starch and Stripes, the vet clinic, Barking Lot dog kennel, North Side Barber Shop, Torii Pines Barber Shop, Tanaka Optical, Chubb Insurance, Softbank, and Americable.

New Initiatives: The MCX staff is predominantly focusing on the grand opening of the new MCX on station March 2019. Military Clothing is facilitating the influx of new Navy personnel with increasing stock in new Navy uniforms. The MCX is also working to create an event here on MCAS Iwakuni for the Navy Chiefs Transition so our servicemembers won’t have to go to Sasebo to do this ceremony.

Kevin McAndrew, MCX Store Manager

“We provide the comforts of home to those stationed abroad.”

MCCS Events

Total marine & family

Teen Dating Violence Awareness Month

Color Run

Installation Volunteer Appreciation

Sexual Assault Awareness &Prevention Month

Month of the Military Child event

Child Abuse Awareness Month

Military Spouse Appreciation Iwakuni Expo

Learn & Play

Suicide Prevention & Awareness Month

Red Ribbon Week

Mini Marine Corps & Navy Ball Domestic Violence Awareness & Prevention Month

dining & entertainment

MLK Buffet

Valentines Day Dinner

February Atago Flea Market

St. Patrick’s Fest

Easter Sunday Brunch Asian Pacific American Heritage Month Buffet

Mother’s Day Brunch Iwakuni International Wine Festival

June Atago Flea Market

Fathers Day Brunch USO Event

Fourth of July Block Party

September Atago Flea Market

IWACON Oktoberfest Halloween Event

Marine Corps Pageant Marine Corps Ball

Thanksgiving Day Bruch Meals To Go Christmas Brunch Tree lighting

MCCS Events

recreation & leisure

Youth Sports US-JAPAN Friendly Basketball Tournament

H2O EGGstravaganza

US-JAPAN Basketball Tournament

Friendship day

Summer Kick-Off Pool Party

2020 Powerlifting Competition

Youth Sports US-JAPAN Friendly Baseball Games

July Dive In Movie Night - Back to School

August Dive In Movie Night

Neon Run

Youth Sports Camp

September Dive In Movie Night

Triathlon

US-JAPAN Volleyball Tournament

US-JAPAN Soccer Tournament

US-JAPAN Modified Fast Pitch Tournament

Jingle Bell Jog

Relay Marathon

shopping & services

Valentine’s Day Flowers

Spring Bazaar

MCX Grand Opening Anniversary

Easter Bunny Pictures

CPO 2020 Event

Fall Bazaar

Black Friday Picture’s with Santa

Teen Dating Violence Awareness Month

February Family Advocacy Program

To raise awareness of healthy relationships and prevent unhealthy patterns in teen dating. To let the community know of local resources available for intervention and support. Most activities are planned and hosted in conjunction with DODEA MC Perry High School and Iwakuni Middle School.

The theme for this year is “Live Love Laugh Healthy,” and the tagline is “A healthy relationship starts with you.” Activities include seminars to talk to the students about healthy relationships and what a loving relationship looks like and does not look like.

Teen Dating Respect is Love

Awareness Month

Info Table Crossroads Amphitheater February 8, 14, & 22 10:45-11:30 AM

Come read the dating pledge and sign your name. Learn about the teen dating bill of rights. Wear Orange Day February 14

Family Advocacy Program

253-4526 mccsiwakuni.com

Iwakuni

To provide an event at the Lotus Cultural Center that both US and Japanese vendors and patrons can buy and sell goods.

This event brings together the community under one shared venue to foster goodwill between neighbors. Last year’s success lends to a bigger event this year with more vendors, goods, and services.

Color Me Aware Run

The Color Me Aware Run is designed to bring awareness to all Behavioral Health prevention activities in promotion of a safe, healthy and thriving community.

The colors that are represented during the run help educate community members about Child Abuse, Domestic Violence, Sexual Assault, Substance Abuse, Suicide and what they can to support prevention efforts.

March Behavioral Health Penny Lake

Child Abuse Prevention Month

Family Advocacy Program IronWorks & Crossroads Ampitheater

Throughout the entire month of April, the Family Advocacy Program (FAP) hosts and collaborates with different command units, Marine Corps Community Services (MCCS), DODEA, and other organizations to raise awareness and prevent child abuse.

The Pinwheel Planting recognizes and validates the collective responsibility of our community to prevent and confront all forms of child abuse and neglect. Events have an emphasis on learning about local resources available to report any type of abuse and seek help and support.

Children should be raised in a safe, healthy, and nurturing environment. Join the MCAS Iwakuni community in planting pinwheels at the Cherry Blossom Triangle to raise awareness for child abuse prevention month.

Family Advocacy Program

Month of the Military Child Celebration

Child

To honor all of the brave Military Sons and daughters as they face circumstances unique to their lives such as embracing different people and cultures, navigating multiple moves, and attending numerous schools while supporting their parents as they provide a service to our nation.

This is a quality of life event provided to the community.

Family Advocacy Crossroad Ampitheater

Spring Bazaar

April Retail & Services

Provides vendors outside the gate and throughout Asia the opportunity to promulgate product from the Far East. These Bazaars typically earn close to 200K per event.

For those new to the air station, this is an opportunity to see what vendors from around the local area and country have available. This is also a great cultural opportunity for both the U.S. and Japanese.

SMP Volunteer Day of Service

.

OF SERVICE

Oshima Clean Up

April 20 | 10 AM - 4 PM

Yuu Beach Clean Up

April 21 | 10 AM - 4 PM

Kintai Clean up

April 22 | 10 AM - 4 PM

Nursing Home Visit

April 23 | 10 AM - 4 PM

Day of Service

April 24, 8 AM - 4 PM

Join SMP for the volunteer days of service week. Volunteers receive a t-shirt and LOA for their time.

On these Days of Service, the Single Marine Program offers volunteer opportunities to become engaged in community service, experience the Japanese culture and traditions, and leave a positive impact on Japanese nationals.

Each year, the Single Marine Program spearheads the effort to encourage servicemembers to volunteer in our community during the Days of Service weeklong event. On these days of service, the Single Marine Program offers volunteer opportunities to become engaged in service activities on and off the installation.

Based on the feedback from our volunteers the orphanage and nursing home visits are the most rewarding. Knowing that they make a positive impact will help them to become a more positive person.

Marine Lounge or Hornets Nest by April 1.

. Open to ALL single

SMP

servicemembers.

Annual Volunteer Recognition Ceremony

To recognize the significant contributions that volunteers make to MCAS Iwakuni programs and to promote volunteerism as a whole.

Volunteering time is the greatest selfless act one could concede. As this is woven into the very fabric of the lives of every servicemember and their families, it is important to recognize those who serve selflessly.

In recognition of the volunteers who generously donate their time and talents to the units and organizations aboard Marine Corps Air Station Iwakuni.

Enjoy refreshments immediately following the ceremony. Open to all base personnel.

MCFTB 253-3542

Sakura Theater

Each year, the Single Marine Program spearheads the effort to encourage servicemembers to volunteer in our community during the Days of Service weeklong event. On these days of service, the Single Marine Program offers volunteer opportunities to become engaged in service activities on and off the installation.

Based on the feedback from our volunteers the orphanage and nursing home visits are the most rewarding. Knowing that they make a positive impact will help them to become a more positive person.

To provide a world-class single-day land and air show event for community members, host member persons, and foreign customers from around the globe.

This year is the 43rd Anniversary of Friendship Day and is hands down one of the most dynamic single-day events in Japan.

Historically, Friendship Day is the premiere event for MCAS Iwakuni and normally sees upwards of 200,000+ attendees.

Kick off the summer season with the annual reopening of the WaterWorks Outdoor pool.

Friendship Flea Market

June Special Events Lotus Cultural Center

This event brings together the U.S. and Japanese community under one shared venue to foster goodwill between neighbors. Last year’s success lends to a bigger event this year with more vendors, goods, and services.

Atago

This event is open to all station personnel and local nationals.

4th of July July 4

Special Events

Sakura Theater

This is a proposed community block party event capable of being moved indoors in the event of inclement weather.

As unpredictable as the weather is in Iwakuni around the 4th of July, we’re planning a community event that can stand up to the rigors of what weather may come. MCCS salutes all the men and women in uniform and their families for the sacrifices they make to uphold democracy and our freedoms every day.

4TH OF JULY BLOCK

Youth Sports International Soccer Camp

July Semper Fit Atago Sports Complex

To provide youth from MCAS Iwakuni and the surrounding areas an opportunity to participate in an international soccer clinic to receive high-level coaching from experienced professionals while enjoying a physical activity that transcends the boundaries of language or nationality.

Neon Run September Athletics

Light up the night with LED accessories and complete a 5K run. Challenge some friends, get out there and get some miles in!

community & connecting the greatest assets to combating suicidefacts & myths

SEP 4 & 27, 11 AM-1 PM

CROSSROADS

Learn about suicide prevention facts vs. myths, where to find help, and how to offer help.

movie night

SEP 9, 6:30-9 PM

AMPHITHEATER

This event is intended to use a fun and positive activity to highlight the importance of community and connectedness in suicide prevention.

wear yellow

SEP 10

In 1994 yellow became the nationally known color to represent suicide prevention and awareness. Show your support for the community and those in need by wearing yellow to let everyone know they’re not alone.

Suicide Prevention Month

September Behavioral Health

Raise awareness of early warning signs, knowledge of bystander behavior, decrease stigma related to help seeking behavior, and raise awareness of installation resources.

Activities planned are in conjunction with installation stakeholders and command units.

MCAS Iwakuni Triathalon

September Semper Fit IronWorks

To provide MCAS Iwakuni personnel an opportunity to run in a competitive multi-format race and to compete at a higher level with Japanese athletes.

The Triathlon is held in MCAS Iwakuni Harbor and across the installation.

Friendship Flea Market

September Special Events Lotus Cultural Center

This event brings together the community under one shared venue to foster goodwill between neighbors. Last year’s success lends to a bigger event this year with more vendors, goods, and services.

Domestic Violence Prevention Month

October Behavioral Health

35 To honor survivors of intimate partner violence and educate and acknowledge the importance of our community working together to address and prevent domestic violence. During October, we offer information tables, events, educational training, and fun activities that help the community understand the role of a bystander and how to help a friend, a neighbor, or a peer.

How Do you love?

How Do you love?

October 1-31

PROCLAMATION SIGNING & CANDLELIGHT VIGIL

OCT 1 | 5-7 PM | Community Support Center at Sakura Theater

WEAR PURPLE DAY

OCT 1 | All Day

INFO TABLE

OCT 3, 17, 24 | 11:30 AM - Noon Crossroads

AFN COMMUNITY TALKS OCT 5, 12, 19 | 9-10 AM

DANCE PARTY INFO TABLE

OCT 10 | 11:30 AM - 1 PM Crossroads

MOMMY & ME

LUNCH & LEARN SERIES

OCT 11 | 11 AM - 1 PM Bldg. 411 Rm. 216

WOMEN’S SELF–DEFENSE CLASS

OCT 18 | 11:30 AM - 1 PM IronWorks

EMPOWERMENT POUND TUTU MAKING PARTY OCT 19 | 5-7 PM IronWorks North

mccsiwakuni.com

Family Advocacy Program

253-4526 Helpline  090-9978-1033

DOMESTIC

To provide MCCS patrons and the Japanese population a chance to meet in a celebration of Pop Culture. Along with celebrity guests, there will be an artist alley, food court, live entertainment, vendors, and exhibitions.

Presented by

October Business Club Iwakuni

Provides vendors outside the gate and throughout Asia the opportunity to promulgate product from the Far East. These Bazaars typically earn close to 200K per event.

For those new to the air station, this is an opportunity to see what vendors from around the local area and country have available. This is also a great cultural opportunity for both the U.S. and Japanese.

VOLUNTEERS NEEDED

MCAS Iwakuni Special Olympics

October Semper Fit

IronWorks Gym

Volunteer at a meaningful community event while interacting with special needs youth and adults from both on and off the air station.

38 October 11 | 8 AM Various MCAS Iwakuni Sports Areas Athletics 253-4605 mccsiwakuni.com The Special Olympics are held across the installation, including at IronWorks North, Northside Track and Field, High School Tennis Courts, Strike Zone Bowling Alley, and Crossroads Food Court.

IWAKUNI SPECIAL OLYMPICS

Red Ribbon Week

October 21-25 Semper Fit IronWorks Gym

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Marine Corps Ball

Events

To provide our Marines and guests a week-long celebration to recognize the Marine Corps Birthday. The Marine Corps Birthday is celebrated every year on November 10. Officially born as the Continental Marines in 1775 with subsequent recruiting at Tun Tavern.

Marines commemorate their inception at the Marine Corps Ball every year. Here in Iwakuni, the Ball is hosted at IronWorks Gym during the week leading up to the Marine Corps Birthday where Marines come together under the umbrella of camaraderie and celebrate the traditions that are the blueprints for the Corps today.

Holiday Tree Lighting December Special Events

Cherry Blossom Triangle

Kick off the holiday season with games, food, prizes, and giveaways.

Enjoy cider, cocoa, cookies, music, and a holiday sweater competition. Bring the entire family out to meet Santa Claus with the rest of the community in a block party-like atmosphere.

Bell

Jingle

The Jingle Bell Jog is held in the central streets of the air station, starting and finishing at IronWorks Gym with a holiday party on the Sports Courts.

marketing strategy

demographics

Base Population:

Active Duty Military

Civilian Personnel

Nationals

are young, mostly single, and often live on base. core marine Core Marines

The Core Marine continues to be a strategic growth opportunity, tapping into the largest and most material segment of the Marine Corps – those that are 25 years old and younger. As we continue to study this constantly evolving demographic, we are developing new ways to communicate with them, developing new concept delivery models and developing new programs and services that matter to them.

MCCS Iwakuni’s marketing branch supports MCCS programs, services, and activities by implementing current trends, technologies, and social movements. To that end, we promote green marketing by applying techniques that reduce the impact on our environment.

s.w.o.t analysis

strengths

Well defined target audience

New facilities

- IronWorks North & Atago

- Sakura Theater

- CDC - MCX

weaknesses

Shipping challenges

Dynamic population

High employee turnover

threatsopportunities

Investing in employees

Customer service

Alternate entertainment Brand continuity

Failure to educate

48 - Atago Sports Complex

web & social media stats

Our social media platforms follow this same consolidation outline and allows us to better serve the servicemembers and their families.

We use social media to better engage with servicemembers and their families and build upon our sense of community. This storytelling aspect of social media is a gateway to tap into the greatness of those we serve.

advertising methods

50+ iNN locations

Two Social Media platforms

2 TV channels (airs across the installation)

MCCSIwakuni.com

Pop-up events/giveaways

INN

The Iwakuni Narrowcast Network is a digital advertising solution to easily connect with the local community.

Benefits

• Quick & Easy Deployment

• Allows for easy updates and on-the-fly changes

• No internet connection required

• Utilizes inexpensive off-the-shelf hardware (I.e. Flatscreen TV)

Deployment

• 111 Total locations

• Every major MCCS facility

• 14 bachelor housing barracks

• 2 Chowhalls

Types of Content

• Paid/Sponsored Advertising

• Video

• Digital Flyers

• Slides

• Menus

• Class Schedules

• Weather Reports

• News Ticker Information

By the Numbers

While we maintain location specific metrics, below are totals across the entire platform:

• 68,985 Weekly Impressions

• 275,940 Monthly Impressions

• 31,360 Projected Growth Impressions Per Month (This is due to projected expansion.)

Advertising/Sponsorship Income

Utilizing the iNN platform as viable advertising channel has allowed advertising and sponsorship revenue to grow annually.

• 2018 – $103,185.45

• 2019 – $104,273.29 (YTD)

intent

“Our mission is you.” MCCS strives to make significant lasting contributions to combat readiness through the personal and family readiness of our Marines and their families. MCCS maintains mission readiness and improves productivity through programs that promote the physical and mental well being of all members of our community, which includes active duty servicemembers, reservists, veterans, civilian employees, spouses, and dependents.

MCCS programs promote esprit de corps among active duty servicemembers, develop a strong sense of camaraderie, and increase morale. Satisfaction with military lifestyle and the integration of families into the military community also has a positive effect on the recruitment and retention of quality Marines.

These programs and activities satisfy the basic physiological and psychological needs of Marines and their families, providing a home away from home and community support for Marines and their families.

marketing goals

Design and deploy a customercentric means of determining and affirming the needs of the customer base.

Conduct an Enterprisewide Customer Needs Assessment survey that determines the needs of our patrons and alignment of those needs with the Programs, Activities, Goods, and Services we offer.

Execute the formal introduction of one new program, activity, and/or Line of Business beginning FY22. Determine what and where to introduce a new MCCS product concept by way of a Business Case Analysis; including the Market Analysis that should underpin every decision to introduce a new product to the customer base.

Design and deploy a system that provides continuous communication between the enterprise and the customer base.

Create an Enterprise Signage Master Plan to be deployed across the installation. This plan should encompass interior signage, exterior signage, directional traffic signage, rules for use of the MCCS Iwakuni logo/brand, and a procurement and deployment plan.

Design and publish an Annual MCCS Events Calendar that encompases “Who, What, Where, When”. Companion pieces should be designed and published with updated/ accurate information one month before the beginning of each Quarter, and one week before the beginning of each month.

Develop and exercise a system to determine contact information for all inbound customers. Elements of the First Contact would include a “package” of useful information from MCCS that might include information concerning services aboard the installation, school enrollment procedures, bus schedules, MCCS offerings, off base local attractions, and discounted tickets/chit for use as MCCS activities. In short: A “Welcome Aboard” from MCCS.

Design and deploy a system that targets and exploits all available channels of communication in order to influence the attitudes, behaviors, and buying habits of the customer base.

Achieve and Deliver Operational Excellence in all that We Do

Design and deploy a library of Operating Standards for every Line of Business, Program, and Activity to assist with determining our movement towards continuous process improvement.

Design and develop a branded resource document that serves as a “Welcome Aboard” Center for new joins, particularly those moving into family housing. This document would identify a mixture of product that serves as a “One Stop Shop” and includes such items of interest as: garden hoses, shelf paper, toilet paper, detergents, paper towels, hangers and wall hanging devices, school supplies, cleaning supplies, etc. The document will identify where to find these items in the MCX.

Conduct a study to determine the requirement and design for MCCS uniforms. Priority should be given to determining the utility of uniforms, or uniform items, in all customerfacing activities, the need for safe and utilitarian uniforms in maintenance and the utility and visibility of uniforms in recreational programs.

Invest in and Develop the Human Capital that is Entrusted to Our Enterprise

Conduct a review of all MCCS Directives, Policies, and Procedures, to ensure alignment between the needs of the enterprise and the needs of our employees.

Design and institutionalize a Change Management Plan and attendant Communications Plan that can be incorporated into every significant change in operations, mission expansion/contraction, procedural/policy changes, and/or major changes in operational tempo/ installation requirements. The subject documents should be of a standard format and available for use during the activation of the MCCS Iwakuni Planning System.

conclusion

This opportunity that we possess to serve our servicemembers and their family takes a determination enamored by an act of persistent courage in pursuing change. Without it, we become stagnant and irrelevant.

This marketing plan provides a practical roadmap to communicate value to our community. It informs, equalizes, sustains, engages, and it will grow. It defines our initial path to success, and paired with the right goals, will provide the tools to connect your programs, services, events, and activities with those that would benefit the most.

I am excited to see the impact you make to the lives of those that we serve. You make a difference.

Respectfully,

J. Michael Browning Director of Marketing