MARINE CORPS AIR STATION
Sponsorship Package
March 9, 2013 SPONSORSHIP PACKAGE
Saluting our brave and time-honored Korean and Vietnam War Veterans
1
.CONTENT. 4 MCAS Yuma Airshow
14-15 Major Sponsorship Level
6 Return on Investment
16-17 Captain Sponsorship Level
6 Why You Should Sponsor
18-19 Lieutenant Sponsorship Level
7 Event Demographics
20 Friends of the Military
8-9 Sponsorship Opportunities
21 Flight Deck Chalets
10-11 General Sponsorship Level
22 Children’s Area
12-13 Colonel Sponsorship Level
23 Stand Alone Options
MCAS YUMA AIRSHOW 2013
Sponorship coordinator Kerri L. Bridges o: 928.269.3545 C: 928.304.9942 bridgeskl@usmc-mccs.org
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MCCS Marketing Department Marine Corps Air station yuma p.o. box 9119 Yuma, AZ 85365-9119
Final deadline for Sponsorship is February, 11th, 2013
SPONSORSHIP PACKAGE
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MCAS .YUMA AIRSHOW. Saluting our brave and time-honored Korean and Vietnam War Veterans
MCAS YUMA AIRSHOW 2013
The MCAS Yuma Airshow
4
is
national
businesses
offer
The
2013
MCAS
appropriately
Airshow
show. We expect that our 2013
themed,
airshow will attract 55,000+
a signature event for not only
support to this event to ensure
is
Marine Corps Air Station Yuma,
that military service members,
“Saluting our brave and time-
spectators.
but also to the entire city of Yuma.
dependants,
local
honored Korean and Vietnam
industry is one of the largest
What began as a community
civilians,
are
War Veterans.” The event will
outdoor professional sports in
relations event in 1962 is
provided with the best quality
encompass static displays from
North America. Based on the
now
event possible.
the Korean and Vietnam War
volume of spectators alone, air
an
annual
celebration
and
veterans, travelers
of aviation for both military
The
air
show
eras, modern aircraft displays
shows represent a significant
service members and civilians.
This year will mark the 51st year
to include for the first time,
marketing
The
MCAS
Yuma
and
sponsorship
Airshow
of the MCAS Yuma Airshow.
public display of the F-35B II
opportunity for companies at
attracts spectators from all over
What better way to celebrate
Joint Strike Fighter, live air
the local and national level.
the country. This spectacular
our 51st air show than by
performances, and more. We
event isn’t something that is
honoring those who have fought
continue to see an exponential
organized without community
for a better tomorrow?
growth
involvement, both local and
in
the
amount
of
spectators that attend the air
“No event in American history is more misunderstood than the Vietnam War. It was misreported then, and it is misremembered now.”
Richard Nixon
SPONSORSHIP PACKAGE
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RETURN ON INVESTMENT Interact with the military and civilian community to create brand loyalty. Brand loyalty, that’s what being
members and their families.
It’s not a gift or donation – it’s
Korean
a sponsor for the MCAS Yuma
With more than 29,100 military
a smart business decision that
Veterans. Impressions before
Airshow 2013: Saluting our
personnel,
members,
should be part of your company’s
crowds in excess of 55,000
brave and time-honored Korean
civilian employees and military
marketing and advertising plan
cannot be overstated. Get your
and Vietnam War Veterans can
retirees in our economic area,
and budget.
company’s name in front of
bring to your business.
we need all the help we can get
family
In this package, you’ll find
life commensurate with their
many
service to our great nation.
opportunities available to your
To be clear, sponsorship is
company in support of MCAS
Yuma to provide outstanding
an
for
Yuma Airshow 2013: Saluting
support
promotional
opportunities;
our brave and time-honored
return,
your
dollars
in-kind
contributions
Marine
Corps services
Air to
or
allow Station service
exchange
or
value
Vietnam
War
consumers, establish your brand
to provide them a quality of In
and
levels
of
loyalty and grow your business!
sponsorship
WHY YOU SHOULD SPONSOR Becoming a sponsor helps MCAS Yuma provide essential programs to Marines and their families Marine
Corps
Air
Station
Yuma is made up of active duty
improving morale, productivity
provide events that educate and
and retention.
instil confidence in our youth, entertain
MCAS YUMA AIRSHOW 2013
and reserve military, family
6
military
members
members, civilians, and military
Programs such as the education
and their families and promote
retirees who live and work
and
a sense of community. Think
in and around the Southern
support
by
of the exposure your company
Western Arizona area. Marine
providing
and
will receive and the many
Corps Air Station Yuma provides
mentally fit force. Our family
opportunities of acquiring loyal
community service programs
support and quality of life
patrons through programs at
that enhance the quality of
initiatives
help
Marine Corps Air Station Yuma.
life for military members and
retain
quality
their families. These programs
partnering with Marine Corps
affect the military mission by
Air Station Yuma, you help us
fitness
center
unit
a
a
directly
readiness physically
attract force.
and By
EVENT DEMOGRAPHICS Reach your market with direct exposure to a large military and civilian community Over 26 million people attend more than 400 air shows annually. During the past decade, air shows drew nearly twice the attendance figures of NFL football! Based on the volume of spectators alone, air shows represent a significant marketing/sponsorship opportunity for companies at the local and national level.
This opportunity becomes even more attractive when you start looking at the demographics of the audience of welleducated, affluent families. Whatever your marketing objective – moving product, building recognition, enhancing or positioning brand image – air shows can help you accomplish your goals.
AUDIENCE GENDER
AUDIENCE AGE
HOME OWNERSHIP
Female 41% Male 59%
Under 25: 41% 26-34: 9% 35-44: 25% 45-54: 21% 55+: 19%
Own: 85% Rent: 10% Other: 25%ea nem qui utam
HOUSEHOLD INCOME
AUDIENCE EDUCATION
DISTANCE TRAVELED
Under 18k: 8% 18k-25k: 7% 25k-30k: 10% 35k-74k: 39% 75k+: 37%
Some H.S.: 4% H.S. Grad: 20% Some College: 36% College Grad: 26% Post Grad: 15%
Less than 10m: 24% 10-20mi: 15% 21-40mi: 21% 41-60mi: 13% 60-100mi: 10% 100+mi: 11%
con nonsend.
SPONSORSHIP PACKAGE
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.SPONSORSHIP.
General
$30,000 Trade In Kind $20,000 Cash
MCAS YUMA AIRSHOW 2013
Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:
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Yes Yes 40x40 Yes 100% Yes n/a 60 (4) 3x10 10 Yes Yes 15 12 Yes Yes
COLONEL
$15,000 Trade In Kind $10,000 Cash Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:
Flight deck Chalets $3,000 Cash / Private Chalet
Yes Yes 40x40 Yes 75% Yes n/a 30 (2) 3x10 7 Yes No 8 8 No No
MAJOR
$10,000 Trade In Kind $7,500 Cash Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:
Yes Yes 20x20 Yes 50% Yes 15 N/A (1) 3x10 4 Yes No 6 6 No No
Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure:
No No N/A No N/A No
CAPTAIN
Lieutenant
$7,500 Trade In Kind $5,000 Cash
Friends of the Military
$2,500 Trade In Kind $2,500 Cash
$500 Trade In Kind/Cash
Yes Yes 20x20 Yes 50% No 10 N/A (1) 3x5 0 No No 4 2 No No
Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:
Yes Yes 10x20 Yes N/A No 4 N/A (1) 3x5 0 No No 2 2 No No
Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts:
N/A Yes N/A 0 No No
Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:
N/A N/A No No
Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:
Yes Yes 10x10 No N/A No N/A N/A N/A 0 No No N/A N/A No No
SPONSORSHIP PACKAGE
Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:
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GENERAL LEVEL
MCAS YUMA AIRSHOW 2013
Sponsorship Package Value $30,000 In Kind or $20,000 Cash
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Advertising & Publicity •
Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Presenting Sponsor” designation in advertising and promotion.
•
Name and logo on the official Airshow poster and t-shirts.
•
Name recognition in the Yuma Airshow radio and television spots leading up to Airshow day.
•
Logo recognition with click-able link to web page, social networking, email and web campaign.
•
Name and logo in all Airshow print media advertising.
•
Name and logo recognition in base theater advertising.
•
Four (4) 3’x10’ sponsor provided banner advertisements displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.
On-site Activation •
Sponsor category exclusivity.
•
Interaction with over 55,000 Airshow attendees.
•
Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity.
•
40’x40’ footprint, 1 large sunshade, 4 tables, 8 chairs. Electricity available upon request.
•
Fifteen (15) sponsor mentions over public address system.
•
Sponsor signage at high traffic locations at the Airshow with space for up to ten (10) 3’x5’ banners. All banners and advertising materials must be provided by sponsor.
•
First right of refusal.
Hospitality •
VIP corporate hospitality chalet at Airshow
•
Unrestricted viewing, comfortable seating for sixty (60) guests.
•
Catered food and beverages to include beer and wine served throughout the day. Attendants for catering and clean up.
•
Sign displaying your company name.
•
Fifteen (15) VIP parking passes.
•
Custom Airshow sponsor banner (2) 3’x10’ to place at your business leading to Airshow day.
•
Twelve (12) invitations to CO’s Reception. Event includes food, beverages and entertainment.
•
Thank you recognition plaque.
SPONSORSHIP PACKAGE
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COLONEL LEVEL
MCAS YUMA AIRSHOW 2013
Sponsorship Package Value $15,000 In Kind or $10,000 Cash
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Advertising & Publicity •
Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Sponsor” designation in advertising and promotion.
•
Name and logo on the official Airshow poster.
•
Name and logo in 75% of Airshow print media advertising
•
Logo recognition on webpage, social networking, email and web campaign.
•
Name and logo recognition in base theater advertising.
•
Two (2) 3’x10’ sponsor provided banner advertisements displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.
On-site Activation •
Interaction with over 55,000 Airshow attendees.
•
Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity.
•
40’x40’ footprint, 1 large sunshade, 4 tables, 8 chairs. Electricity available upon request.
•
Eight (8) sponsor mentions over public address system.
•
Sponsor signage at high traffic locations at the Airshow with space for up to seven (7) 3’x10’ banners. All banners and advertising materials must be provided by sponsor.
Hospitality •
VIP corporate hospitality chalet at Airshow.
•
Unrestricted viewing, comfortable seating for thirty (30) guests.
•
Catered foods, beverages to include beer and wine served throughout the day.
•
Attendants for catering and clean up.
•
Six (6) VIP parking passes.
•
Custom Airshow sponsor banner (1) 3’x5’ to place at your Eight (8) invitations to CO’s Reception. Event includes food, beverages and entertainment.
•
Thank you recognition plaque.
SPONSORSHIP PACKAGE
business leading to Airshow day. •
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MAJOR LEVEL
MCAS YUMA AIRSHOW 2013
Sponsorship Package Value $10,000 In Kind or $7,500 Cash
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Advertising & Publicity •
Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Sponsor” designation in advertising and promotion.
•
Name and logo on the official Airshow poster.
•
Name and logo in 50% of Airshow print media advertising.
•
Name and logo recognition on website.
•
One (1) 3’x10’ sponsor provided banner advertisements displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.
•
Social media campaign.
On-site Activation •
Interaction with over 55,000 Airshow attendees.
•
Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity.
•
20’x20’ footprint, 1/2 large sunshade, 2 tables, 4 chairs. Electricity available upon request.
•
Six (6) sponsor mentions over public address system.
•
Sponsor signage at high traffic locations at the Airshow with space for up to four (4) 3’x5’ banners. All banners and advertising materials must be provided by sponsor.
Hospitality •
Fifteen (15) Patriot chalet tickets with unrestricted viewing, comfortable seating.
•
Food and beverages served throughout the day.
•
Attendants for clean up.
•
Three (3) VIP parking passes.
•
Custom Airshow sponsor banner (1) 3’x5’ to place at your business leading to Airshow day. Six (6) invitations to CO’s Reception. Event includes food, beverages and entertainment.
•
Thank you recognition plaque.
SPONSORSHIP PACKAGE
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CAPTAIN LEVEL
MCAS YUMA AIRSHOW 2013
Sponsorship Package Value $7,000 In Kind or $5,000 Cash
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Advertising & Publicity •
Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Sponsor” designation in advertising and promotion.
•
Name and logo recognition on website.
•
Name and logo in 50% of Airshow print media advertising.
•
One (1) 3’x5’ sponsor provided banner advertisement displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.
On-site Activation •
Interaction with over 55,000 Airshow attendees.
•
Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity.
•
20’x20’ footprint, 1/2 large sunshade, 2 tables, 4 chairs. Electricity available upon request.
•
Four (4) sponsor mentions over public address system.
Hospitality •
Ten (10) Patriot chalet tickets with unrestricted viewing and comfortable seating.
•
Food and beverages served throughout the day.
•
Attendants for clean up.
•
Two (2) VIP parking passes.
•
Custom Airshow sponsor banner (1) 3’x5’ to place at your business leading to Airshow day. Two (2) invitations to CO’s Reception. Event includes food, beverages and entertainment.
•
Thank you recognition plaque.
SPONSORSHIP PACKAGE
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LIEUTENANT LEVEL
MCAS YUMA AIRSHOW 2013
Sponsorship Package Value $2,500 In Kind or $2,500 Cash
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Advertising & Publicity •
Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Sponsor” designation in advertising and promotion.
•
One (1) 3’x5’ sponsor provided banner advertisement displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.
On-site Activation •
Interaction with over 55,000 Airshow attendees.
•
Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity.
•
10’x20’ footprint, 1/4 large sunshade, 2 tables, 4 chairs. Electricity available upon request.
•
Two (2) sponsor mentions over public address system.
Hospitality •
Four (4) Patriot Chalet tickets with unrestricted viewing and comfortable seating.
•
Food and beverages throughout the day.
•
Attendants for clean up.
•
Custom Airshow sponsor banner (1) 3’x5’ to place at your business leading to Airshow day.
•
Two (2) invitations to CO’s Reception. Event includes food, Thank you recognition plaque.
SPONSORSHIP PACKAGE
beverages and entertainment. •
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FRIENDS OF THE MILITARY Sponsorship Package Value $500 Cash
Advertising & Publicity •
Permission to use the “MCAS Friends of the Military” designation in advertising and promotion.
MCAS YUMA AIRSHOW 2013
On-site Activation
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•
Interaction with over 55,000 Airshow attendees.
•
Product display on the flight line, for sampling, couponing or mutually agreed upon marketing activity.
•
10’ x 10’ footprint, 1/8 large sunshade, 1 table, 2 chairs, Electricity available upon request.
FLIGHT DECK CHALETS Sponsorship Package Value $3,000 Cash
Hospitality •
Private chalet.
•
Comfortable seating for 30 guests.
•
Unrestricted viewing area at show center.
•
Outstanding catered foods, beer, wine and select mixed drinks for 30 people.
•
Tables with linens provided.
•
Attendants on hand for service and clean up during event. Secured area away from crowd.
•
8 VIP parking passes for exclusive access and reserved parking near the flight line.
•
Optional 3’ x 10’ banner, provided by sponsor, with your company name to be placed on the fenceline of your chalet area.
today and secure yours!
LIMITED SPACES AVAILABLE. FIRST COME FIRST SERVED. SPONSORSHIP PACKAGE
•
These Chalets are our best sellers. Call
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CHILDREN’S AREA Sponsorship Package Value $5,000 In Kind or $3,000 Cash
On-site Activation •
Title sponsor of the Children’s Area
•
Exclusive identity by several public mentions by the announcer in reference to your company
•
Official Airshow Children’s Lost and Found
•
Company logo recognition on website and official Airshow map.
•
Sponsor signage up to four (4) 3’ x 5’ banners provided
MCAS YUMA AIRSHOW 2013
by your company to be displayed.
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•
Additional 10’ x 10’ footprint beneath 1/8 large sunshade, 1 table and 2 chairs for sampling, couponing or mutually agreed upon marketing activity. Electricity available upon request.
STAND ALONE OPTIONS Add extra features to your selected package or choose the items you need
Crowd FenceLinE Banners (Cash or Trade In Kind. Fence that separates the crowd from show center)
wEB bANNER link
(Cash or Trade In Kind. Banner Ad size 300x250px)
Official Airshow program
(Ad must be camera ready, non-camera ready work will be an additional $150)
(Cash Only)
3’ x 5’ 3’ x 5’ 3’ x 10’ 3’ x 10’
Logo with link Rotating Banner Ad with link
$300 $500 $500 $750
$500 $750
Full Page, Full Color, Back Cover Full page, Full Color, Inside Front Full page, Full Color, Inside Back Full page, Full Color 1/2 Page, Full Color 1/4 Page, Full Color
$2000 $1500 $1500 $1000 $700 $400
Airshow Poster Logo Inclusion Additional Booth Additional Tables Additional Chairs
$200 $350 $15 $7
Additional Chalet Tickets Available | Cash Only - $60.00 Each
SPONSORSHIP PACKAGE
Additional Options
One Two One Two
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THANK YOU TO OUR 2012 YUMA AIRSHOW SPONSORS
TM
TM
MCAS YUMA AIRSHOW 2013
TM
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MARINE CORPS AIR STATION
9 2 8 . 2 6 9 . 3 5 4 5 , 9 2 8 . 3 0 4 . 9 9 4 2 | bridgeskl @ u smc- mccs . org | W W W.Y U M A A I R S H O W. C O M