CREATIVE IN REVERSE

Collaboration With Marie Breinbjerg

In her designs, Marie tries to be innovative, creative and forward-looking. Her designs break with conventions and traditional approaches within fashion. It is clear that this set of clothes reflects great courage and a desire to stand out. As can be seen from the picture, Marie has, among other things, sewn a duvet jacket/top that is cut above chest height. As a result, Marie creates a distortion in our understanding of a normal duvet jacket. Before the photoshoot really went of the rails, I talked to Marie about what approach to the visuals would be appropriate so that the photos were in line with her designs and the ideas behind them. As reflected in the clothing, we wanted to create a modern yet unconventional visual image. The mission was to create picture with analogue references, as we both agreed that the images, for all intents and purposes, must not be too nice and polished, but rather raw and without too much retouching. In this way we were able to highlight the clothes as well as Marie’s great integrity as a designer. We chose for the shoot to take place in the foyer of the Youth Culture Center (UKH) in Aarhus. This room contains several graphic references to Marie’s design. As an example of this, we placed the model in front of the staircase’s large railing, which actually acts as a graphic contrast to the shape of the duvet jacket/top. Here you can clearly see an oval play between the railing’s strict curves and the jacket’s clearly frayed, yet round shapes. All in all, this project was an attempt to create a modern interpretation of a distinctive and alternative piece of clothing. With the power of the advantages of the analog world as a storytelling tool, we were able to create an image with energy and honesty.

Villads Illemann

Photographer MagnusBendtsen

Designer EvaHarlou