Levi’s Trucker

Worn by rockstars, greasers, cowboys, punks and hippies alike, this is a jacket that has left its mark on several different cultures and subcultures throughout history. In many ways - a timeless design that, like other brands, has found its way from workwear to fashionwear. This fact alone is something I find extremely compelling in a way. For me personally, the denim jacket is a symbol of the ‘free-spirited’ so to speak, which this is why I’ve chosen to photograph this particular design of the Levis Trucker jacket.

Throughout history, the denim jacket has had many different interprtations, but this specific design further emphasises the open-mindedness and creative freedom that helps to sum up the denim jacket. This is also expressed by words such as “Love”, “Relax”, “Good Morning”, “Ciao Baby” and “Dance with me”, which are printed all over the jacket from front to back.

“Under Masken”, which is a bar in Aarhus, Denmark, fully supports the desired free-spirited theme, which is why I chose to use this particular place as a location. The model is located in the bar’s toilet, surrounded by what they call “Toilet Art”. Free-spirited people who, over time, have left their mark on the colorful walls and shiny white tiles at “Under Masken”.

My choice of light is hard, direct and raw. Simply because the opposite would not support my story. 2023.

Phtographer: Jacob Haas